Throat Sprays Market Outlook (2023 to 2033)

The global throat sprays market is expected to reach a valuation of USD 484.0 million in 2023. Sales of throat sprays are expected to gain traction at a 2.1% CAGR over the forecast period, with the market size reaching USD 598.3 million by 2033.

One of the primary causes of many respiratory diseases is believed to be rising levels of air pollution and the spread of infections in urban areas. Particulate matter exposure can irritate the throat and induce soreness, which ranges from slight discomfort to severe discomfort.

Throat infections are more common now because of environmental changes, pollution, and air contamination. Manufacturers of throat sprays place a strong emphasis on new product introductions and ongoing innovation using organic ingredients and herbs.

Sales of throat sprays are expected to increase globally, as most throat sprays are over-the-counter (OTC) medicines that do not require a prescription from a doctor. Because customers are conditioned to treat common illnesses like colds, coughs, and sore throats at home rather than seeing a doctor, demand for throat sprays is likely to increase.

The market value for throat sprays was approximately 1.5% of the overall USD 32.0 billion of the global cold, cough & sore throat remedies market in 2021.

What are the Key Opportunities for Throat Sprays Manufacturers?

High Demand for Affordable Throat Sprays Across Emerging Economies is likely to Fuel Sales

Companies benefit from an increase in global market consolidation activities like mergers and acquisitions, partnerships, and collaboration. Offering well-known cough and cold remedies at affordable pricing is likely to aid in improving sales.

Significant growth prospects for the throat sprays market are anticipated across emerging economies thanks to increased promotional and awareness campaigns and improved healthcare access. These factors cumulatively present lucrative opportunities for growth in the throat sprays sector throughout the forecast period.

Which Factors are Restraining Demand for Throat Sprays?

One of the main barriers preventing the widespread use of specific drugs is medication errors or overdosing. The patient's health negatively be impacted by side effects from overdoses or drug resistance.

For example, sprays sold under different names, such as Hurricane, Topex, and Cetacaine, are frequently used to assist the placement of nasogastric tubes for small procedures. Such anesthetic sprays have the potential to lead to addiction and overdose.

The FDA has issued a warning that certain documented cases of methemoglobinemia have been linked to medication errors because of improper benzocaine spray usage (e.g., longer duration or more frequent sprays than recommended).

Medication errors have a negative impact on a patient's health and hinder the use of the product, which can limit sales in the market. Additionally, the availability of alternatives is likely to limit the use of throat sprays because they are more readily available and more reasonably priced than throat sprays.

Attributes Details
Throat Sprays Market CAGR (2023 to 2033) 2.1%
Throat Sprays Market Size (2023) USD 484 million
Throat Sprays Market Size (2033) USD 598.3 million

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2018 to 2022 Throat Sprays Industry Historic Outlook Vs 2023 to 2033 Forecast

Sales of throat sprays are forecast to increase at a 2.1% CAGR over the assessment period, in comparison to the CAGR of 2.0% registered between 2018 to 2022, owing to the advent of the infections associated with the COVID-19 pandemic. Market valuation went up from USD 437.38 million in 2018 to USD 473.8 million in 2022.

Among the most prevalent illnesses in primary care are upper respiratory tract infections including laryngitis, pharyngitis, nasopharyngitis, and rhinitis. Symptoms include coughing, sore throat, nasal obstruction, and headache.

Even in the absence of treatment, acute sore throats are self-limiting and often go away in 3 to 7 days. However, the discomfort brought on by a sore throat can considerably affect daily activities and quality of life, and it continues to be one of the most frequent causes of primary care consultations.

With peak sales throughout the cold and flu season, sales of throat sprays are expected to gain traction. Ingredients in the formulation could be used to treat symptoms or stop the spread of a viral infection.

Throat sprays are a desirable delivery route for over-the-counter medications, such as sore throat remedies, due to the relatively low developmental barriers. Choosing a reliable and practical medication delivery system is vital to developing brand loyalty in the market.

In the European Union, oral/throat sprays are frequently endorsed as medical devices to prevent common colds. For example, the trypsin/glycerol mouth spray claims that it can shorten/reduce common cold symptoms, stop colds, and stop the host cell infection from the COVID-19 virus.

Topical delivery methods provide various benefits over systemic drug administration, including enhanced product bioavailability, decreased adverse and off-target effects, and greater patient convenience, which promotes compliance. For effective delivery of medications for pain relief, throat sprays are a preferred mode of administration to provide symptomatic relief to patients with common cold and associated infections of the throat.

Country-wise Insights

Country Market Share (2023)
United States 34.7%
Germany 6.1%
Japan 5.0%
Australia 1.5%

What is Driving the United States Throat Sprays Market?

Increasing Demand for Sore Throat Sprays is likely to Boost Sales

The United States dominated the North America throat sprays industry in 2022, holding 90.1% of the market share. As per FMI, the trend is expected to continue over the forecast period owing to numerous awareness campaigns aimed at reducing infectious diseases as well as the existence of various key throat sprays and lozenge manufacturers in the country.

What is the Germany Throat Sprays Sector Outlook?

Growing Sales of Antiseptic Throat Sprays in Germany is likely to Fuel Growth

Demand in the Germany market is set to increase at a 2.9% CAGR over the assessment period. Rising prevalence of throat infections, owing to environmental factors such as cold weather conditions is spurring demand for throat sprays. With a high prevalence of throat infections in the pediatric population, manufacturers are launching throat sprays for kids for pain relief.

What Makes the China Throat Sprays Market Considered Lucrative?

Consumers in China are Preferring Throat Spray for Cough

China held approximately 53.2% of the East Asia throat sprays market share in 2021, and sales are projected to increase at a 1.9% CAGR over the assessment period. Manufacturers in China are developing herbal nasal and throat spray from longan extract for infections such as COVID-19, which has increased the adoption of herbal formulations for throat sprays.

Sabyasachi Ghosh
Sabyasachi Ghosh

Principal Consultant

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Category-wise Insights

Which Spray Type is Driving the Throat Sprays Business?

Demand for Anaesthetic Throat Sprays is likely to Gain Traction

Based on spray type, sales of anesthetic throat sprays is likely to increase at a 2.4% CAGR by 2033. Initially, it held 29.5% of the total market share in 2022. The spray contains a local anesthetic with rapid onset of action. It delivers the spray directly to the area of pain for targeted pain relief, quickly relieving discomfort associated with a sore throat.

Which Closures of Throat Sprays is Largely in Focus?

Sales of Pumps and Dispensers is likely to Remain High

Pumps and dispensers hold a revenue share of around 66.3% in 2022 and are expected to display gradual growth over the forecast period. Growing concerns about the environmental impact of aerosols is expected to fuel sales in this segment. Thus, sustainable products are increasingly preferred over traditional sprays.

Which Distribution Channel Benefits the Most With the Sales of Throat Sprays?

Demand for Throat Sprays in Hospital Pharmacies is likely to Increase

Hospital pharmacies accounted for the leading share 33.4% in 2022, and the trend is expected to continue over the forecast period. The prevalence of chronic and infectious disorders is on the rise, which continue pushing sales in this segment over the forecast period.

Competitive Landscape

Battle of the Sprays: Competitors Vie for Dominance in the Throat Sprays Industry

Technology advancements, strategic partnerships, R&D spending, and research all contribute significantly to the market expansion for throat sprays. Instances of key developmental strategies by the industry players in the throat sprays market are:

  • The issue of a BupiZenge connected to a European patent was announced by Moberg Pharma and its subsidiary in January 2021. A bupivacaine-containing prolonged-release lozenge for treating or reducing oral cavity discomfort is part of the new invention.
  • In July 2020, Vitabeauti.com, a top fitness and health e-commerce site in the USA, started selling the fully licenced Cool Day energizing lozenges online.
  • In November 2021, Reckitt announced the launch of their new product known as Mucinex InstaSoothe. This new product line includes lozenges and sprays designed to numb, soothe, and relieve sore throat pain.
  • In July 2018, Cipla acquired South African over-the-counter medicine (OTC) manufacturer and distributor Mirren, for INR 2.28 billion. The acquisition brings cold, flu, and pain relief brands to Cipla.

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Key Players

  • Prestige Consumer Healthcare Inc.
  • Reckitt Benckiser Group PLC.
  • Purdue Pharma
  • Procter & Gamble
  • Cipla Limited
  • iNova Pharmaceuticals (Difflam)
  • Marinomed Biotech AG
  • Biocidin Botanicals
  • URSATEC GmbH
  • Martin & Pleasance
  • Mega We Care
  • PFL Healthcare (Snoreeze)
  • Zenta Healthcare Private Limited
  • Puressentiel Laboratory
  • Melcare Biomedical
  • Laboratoire Les 3 CHÊNES

Key Segments

By Spray Type:

  • Anaesthetics
  • Anti-inflammatory
  • Pain Relief
  • Anti-bacterial
  • Natural Extract

By Closures:

  • Aerosol Sprays
  • Pump and Dispensers

By Capacity:

  • 5 ml
  • 10-15 ml
  • 20-30 ml
  • >30 ml

By Distribution Channel:

  • Retail Store Chains
  • Drug Stores
  • Hospital Pharmacies
  • Online Pharmacies

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East and Africa (MEA

Frequently Asked Questions

How big is the Throat Sprays Market by 2033?

The projected revenue of the market by 2033 is USD 598.3 million.

What is the Throat Sprays Market CAGR for 2033?

The market CAGR for 2033 is projected to be 2.1%.

Who are the Three Key Players in the Throat Sprays Market?

Vicks, Strepsils, and Chloraseptic. are the key market players.

What is the Current Throat Sprays Market Valuation?

The market is estimated to secure a valuation of USD 484 million in 2023.

Why is the North American Throat Sprays Market Growing Remarkably Fast?

North America is growing fast due to the increasing prevalence of respiratory diseases.

Table of Content
	1. Executive Summary
	2. Market Overview
	3. Market Background
	4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
	5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Spray Type
		5.1. Anaesthetics Throat Sprays
		5.2. Anti-inflammatory Throat Sprays
		5.3. Pain Relief Throat Sprays
		5.4. Anti-bacterial Throat Sprays
		5.5. Natural Extract Throat Sprays
	6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Closures
		6.1. Aerosol Sprays
		6.2. Pump and Dispensers
	7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Capacity
		7.1. 5 ml
		7.2. 10-15 ml
		7.3. 20-30 ml
		7.4. >30 ml
	8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel
		8.1. Retail Store Chains
		8.2. Drug Stores
		8.3. Hospital Pharmacies
		8.4. Online Pharmacies
	9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
		9.1. North America
		9.2. Latin America
		9.3. Western Europe
		9.4. Eastern Europe
		9.5. South Asia and Pacific
		9.6. East Asia
		9.7. Middle East and Africa
	10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	12. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	13. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	14. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	15. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	16. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	17. Key Countries Market Analysis
	18. Market Structure Analysis
	19. Competition Analysis
		19.1. Prestige Consumer Healthcare Inc.
		19.2. Reckitt Benckiser Group PLC.
		19.3. Purdue Pharma
		19.4. Procter & Gamble
		19.5. Cipla Limited
		19.6. iNova Pharmaceuticals (Difflam)
		19.7. Marinomed Biotech AG
		19.8. Biocidin Botanicals
		19.9. URSATEC GmbH
		19.10. Martin & Pleasance
		19.11. Mega We Care
		19.12. PFL Healthcare (Snoreeze)
		19.13. Zenta Healthcare Private Limited
		19.14. Puressentiel Laboratory
		19.15. Melcare Biomedical
		19.16. Laboratoire Les 3 CHÊNES
	20. Assumptions & Acronyms Used
	21. Research Methodology
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