The global thiamine market size is estimated to be worth USD 1,238.2 million in 2024 and reach a value of USD 2,497 million by 2034. Sales are projected to rise at a CAGR of 7.3% over the forecast period between 2024 and 2034. The revenue generated in 2023 was USD 1,166.2 million and the industry is anticipated to exhibit a Y-o-Y growth of 6.2% in 2024.
North America is set to account for a value share of around 25% globally backed by the presence of well-established companies using the micronutrient in the United States. The continuous growth and development of these industries ensure sustained and increasing demand for thiamine or vitamin B1.
| Attributes | Description |
|---|---|
| Estimated Global Thiamine Market Size (2024E) | USD 1,238.2 million |
| Projected Thiamine Market Value (2034F) | USD 2,497 million |
| Value-based CAGR (2024 to 2034) | 7.3% |
The well-established food and beverage industry in the United States also plays a key role in high consumption. The Food and Drug Administration (FDA) mandates the fortification of staple foods, such as bread and cereals with essential vitamins, including B1, to combat nutritional deficiencies.
The United States has realized the importance of vitamin B1 deficiency. Since the early 1940s, mandates have been established in the country for the fortification of staple foods, such as bread and cereals with essential vitamins. According to a 2023 report by the United States Department of Agriculture, vitamin B1 fortification in cereals and bread alone accounts for over 40% of the total consumption in the country.
The booming field of dietary supplements in North America is further projected to create new opportunities. It is estimated that the region will show a growth rate of 7.3% in the forecast period. The micronutrient has been recognized as a popular ingredient in nutritional supplements due to its key role in energy metabolism and health improvement.
Not only in North America, but the demand for dietary supplements is rising exponentially in various parts of the globe, thereby boosting sales of thiamine. Increasing awareness about the importance of maintaining good health is compelling modern consumers to actively seek nutritional supplements to enhance their well-being.
Vitamin B1 is considered essential for energy metabolism and nerve function. Hence, it is likely to become increasingly popular in the global supplement industry.
According to a few studies, in the United States, around 77% of adults reported taking dietary supplements regularly, reflecting a significant demand for vitamins and minerals. The global dietary supplement market is projected to showcase a CAGR of 8.9% in the assessment period. This high growth rate signifies the increased awareness among individuals about the importance of supplements in their daily diets.
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The below table presents the expected CAGRs for the global thiamine market over several semi-annual periods spanning from 2024 to 2034. In the first half (H1) from 2023 to 2033, the business is predicted to surge at a CAGR of 6.9%, followed by a higher growth rate of 7.6% in the second half (H2) of the same time period.
| Particular | Value CAGR |
|---|---|
| H1 | 6.9% (2023 to 2033) |
| H2 | 7.6% (2023 to 2033) |
| H1 | 6.6% (2024 to 2034) |
| H2 | 7.9% (2024 to 2034) |
Moving into the subsequent period, from H1 2024 to H2 2034, the CAGR is projected to reach 6.6% in the first half and show good growth at 7.9% in the second half. In the first half (H1), the market witnessed a decrease of 30 BPS while in the second half (H2), it showcased an increase of 30 BPS.
Surging Cases of Beriberi and Wernicke-Korsakoff Syndrome Fuel Demand
The rising cases of Beriberi and Wernicke-Korsakoff syndrome are projected to boost demand for thiamine. Both these conditions are caused due to severe vitamin B1 deficiency.
The World Health Organization (WHO) has reported that vitamin B1 deficiency is a significant public health issue in Southeast Asia and sub-Saharan Africa. Unique dietary customs have resulted in this high prevalence. Individuals in these regions mainly rely on milled rice, which has low thiamine levels.
In the aforementioned regions, the prevalence of Beriberi has reached alarming levels, augmenting demand for vitamin B1 supplements and fortified foods. In developed countries, Wernicke-Korsakoff syndrome is a growing concern among individuals with chronic alcoholism.
The National Institutes of Health (NIH) states that around 1 to 2% of the general population is at risk. However, up to 80% of alcoholics suffer from thiamine deficiency, making them susceptible to Wernicke-Korsakoff syndrome.
Rising Demand for Thiamine-fortified Packaged Foods Creating Opportunities
The rising consumption of thiamine-rich fortified packaged food is a significant growth driver. Increasing consumer awareness about nutrition and the key role of vitamins in maintaining one’s health are likely to boost demand. Hence, there is a growing need for fortified foods that offer essential nutrients, including vitamin B1.
For instance, in India, the government has implemented large-scale fortification programs, adding vitamin B1 to staple foods like rice and wheat flour to address widespread deficiency issues. In developed countries like the United States, vitamin B1 fortification of cereals and bread has been a long-standing practice, contributing to the reduction of deficiency-related disorders.
Companies like Nestlé and Kellogg's are increasingly incorporating thiamine into their products. This strategy enables them to cater to health-conscious consumers seeking convenient ways to meet their daily nutritional needs.
Lack of Consumer Health Education Campaigns to Hamper Sales
A survey conducted by the International Food Information Council (IFIC) in 2021 found that only 35% of consumers could identify specific vitamins and minerals essential for health, with thiamine being among the least recognized. Hence, the limited consumer awareness about the importance of this micronutrient and its derivatives is a significant restraint.
Despite its critical role in energy metabolism and nerve function enhancement, several consumers remain unaware of its benefits and the risks associated with its deficiency. In developing countries, the risk of vitamin B1 deficiency is high due to poor nutrition. It is compelling both government and private agencies to initiate public health education campaigns.
For instance, in Southeast Asia, the lack of awareness campaigns is leading to low consumption of vitamin B1-rich food items. This lack of consumer knowledge hinders demand for thiamine supplements and fortified products.
Principal Consultant
The global thiamine market recorded a CAGR of 2.8% during the historical period between 2019 and 2023. The growth rate was positive as it reached a value of USD 1,166.2 million in 2023 from USD 1,043.6 million in 2019.
The micronutrient experienced high demand due to its wide-ranging application across multiple industries. The food and beverage industry has been one of the key users of vitamin B1. According to the World Health Organization (WHO), vitamin B1 deficiency is more prevalent in those regions that have adopted staple diets low in vitamins. In response, several countries have implemented fortification programs.
In the pharmaceutical industry, vitamin B1 supplements have been crucial for treating and preventing deficiency-related disorders, particularly among high-risk populations like alcoholics. The growing health consciousness and preventive healthcare trends are boosting demand for thiamine-enriched products.
During the COVID-19 pandemic, cost-effectiveness became a key concern for several businesses, prompting a rising demand for affordable and essential micronutrients like vitamin B1. As global supply chains were disrupted, the focus shifted to securing cost-effective ingredients that could support both health and operational efficiency.
The role of vitamin B1 in preventing deficiencies and supporting one’s health became particularly evident as the pandemic highlighted the importance of maintaining a robust nutritional status to support immune function and general well-being. The pandemic's emphasis on health and preventive care drove consumer awareness of nutritional supplements, including thiamine. This growing health consciousness further bolstered demand for vitamin B1-enriched products.
The market has a fragmented nature, with a diverse mix of global and regional players. Tier 1 companies like BASF SE, DSM Nutritional Products, and Huazhong Pharmaceutical hold around 24 to 25% of the total share.
The leading companies have extensive production capacities, integrated supply chains, and a strong presence across multiple regions, allowing them to maintain a significant share. Their ability to leverage their technology as well as research and development capabilities makes them dominant by a fair share.
Tier 2 companies include mid-sized players with revenue of USD 10 to 50 million. They have a robust presence in specific regions and highly influence local sales. These companies often focus on specific geographic regions or niche applications, catering to local demands and benefiting from the proximity to raw materials or customers.
Prominent companies in Tier 2 include Lonza Group AG, Jiangxi Tianxin Pharmaceutical Co., Zhejiang NHU, and Brother Enterprises Holding Co. Ltd. These players may not have the same production capacity as Tier 1 companies but they are often more agile, which enables them to adapt quickly to changes and capitalize on emerging opportunities.
Tier 3 includes most of the small-scale companies operating at the local level and serving niche markets. They have a revenue below USD 10 million. These companies are notably oriented toward fulfilling local demands and are consequently classified within the Tier 3 segment. They are small-scale players with limited geographical reach.
The fragmented nature of the market, with its mix of large-scale leaders and several small regional players, creates an active environment. This nature fosters competition and innovation, as companies continuously seek to enhance their product offerings, improve production efficiencies, and explore sustainable alternatives to meet evolving needs.
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The section covers the analysis of the thiamine market for different countries. Demand analysis on key countries in several regions of the globe, including North America, East Asia, Europe, and others, is provided. China is anticipated to remain at the forefront in East Asia, with a value share of over 80% in 2034. In North America, the United States is projected to witness a CAGR of 2.9% through 2034.
| Countries | CAGR 2024 to 2034 |
|---|---|
| India | 13% |
| China | 12.4% |
| South Korea | 11.9% |
| Northern Africa | 7.2% |
| Japan | 6.9% |
India is poised to exhibit a CAGR of 13% between 2024 and 2034, reaching around USD 250 million by 2034. Currently, it holds over 48% of share in South Asia and this trend is set to continue during the forecast period.
The country’s government has implemented large-scale food fortification programs to combat micronutrient deficiencies. For instance, the National Food Security Act mandates the fortification of staple foods like rice and wheat flour with essential nutrients, including vitamin B1.
The Act aims to address widespread nutritional deficiencies which affect a significant portion of the population. The fortification program has been successful in increasing thiamine consumption, reflecting its growing importance in public health strategies.
According to a 2023 report by the Indian Council of Medical Research (ICMR), the dietary supplement market in India is set to surge at a CAGR of 12.5%. Increasing health awareness and rising demand for dietary supplements have augmented the surging use of vitamin B1. As more consumers seek preventive healthcare measures and nutritional support, demand for vitamin B1-enriched supplements and fortified foods has surged, pushing growth.
China currently holds a leading share in East Asia and is anticipated to rise at a CAGR of 12.4% during the forecast period. It is projected to reach a value of around USD 620 million by 2034.
According to a 2023 report by the China Food and Drug Administration (CFDA), demand for dietary supplements, including those infused with vitamin B1, is rising rapidly with a projected annual growth rate of 10%. The rising prevalence of lifestyle-related diseases and chronic conditions in China has spurred demand for nutritional supplements.
As dietary patterns shift and urbanization increases, there is a growing focus on preventive healthcare. This trend reflects a rising awareness of the importance of micronutrients in managing health and preventing deficiencies.
The personal care industry is another area where local manufacturers are increasing the use of thiamine. It is valued for its antioxidant properties, which help combat skin aging, improve texture, and enhance skin health.
The country’s personal care and cosmetic industry is surging fueled by the rising interest of millennials in premium skincare products infused with natural ingredients. Vitamin B1 is becoming a key ingredient in anti-aging creams, serums, and moisturizers, as it supports cellular regeneration and reduces oxidative stress.
Prominent China-based brands like Pechoin and Inoherb have begun incorporating the micronutrient into their product lines to meet the rising consumer demand. Pechoin’s premium facial creams, for instance, now feature vitamin B1 as a key ingredient, aligning with the trend toward enhanced skin vitality and protection.
In Europe, the United Kingdom is estimated to remain at the forefront owing to the presence of several well-established beauty and personal care product manufacturers. Multinational companies, such as Emma Hardie and Unilever are conducting research and development activities to include vitamin B1 for smooth cell reproduction.
With the rising desire for healthy and clear skin among millennials, vitamin B1 is projected to be utilized in serums, lotions, sunscreens, and creams. A few companies in the country are also striving to infuse their existing haircare products with thiamine. This is because recent studies have found that the micronutrient can easily dilate the blood vessels, ensuring nutrients and oxygen reach the hair strands, follicle, and scalp.
The section contains information about the leading segments in the industry. By product type, the mononitrate segment is estimated to rise at a CAGR of 7.5% through 2034. By end-use, the food and beverage category will likely account for a share of 55.3% in 2034.
| Segment | Mononitrate (Product Type) |
|---|---|
| Value Share (2034) | 80.4% |
In terms of product type, thiamine mononitrate is anticipated to showcase a high CAGR of 7.5% in the assessment period. The high stability and solubility of mononitrate over hydrochloride is a key factor boosting demand. Its superior stability makes it a preferred choice for inclusion in dietary supplements and fortified foods, where prolonged shelf life and consistent potency are crucial.
It is often used in the fortification of cereals and bakery products due to its ability to retain their effectiveness over time, ensuring that consumers receive the intended nutritional benefits. Mononitrate is also commonly utilized in pharmaceutical formulations due to its high efficacy. It is set to be used in several over-the-counter and prescription supplements aimed at preventing and treating vitamin B1 deficiencies.
| Segment | Food and Beverage (End-use) |
|---|---|
| Value Share (2034) | 55.3% |
By end-use, the food and beverage segment is anticipated to exhibit a CAGR of 6.3% in the forecast period. It holds a higher share compared to other segments due to the extensive use of vitamin B1 in cereals and nutritional supplements.
Another key reason for its predominant use in this industry is the widespread implementation of food fortification programs. Governments and private health organizations have mandated the fortification of staple foods such as cereals, bread, and rice to prevent common deficiencies.
For instance, in the United States, thiamine has been added to refined grains since the 1940s as part of a broad effort to combat deficiency-related diseases. Products like fortified breakfast cereals and energy drinks cater to a large demographic, ensuring that consumers receive essential nutrients conveniently.
This widespread application in everyday food products helps maintain public health and drives the use of vitamin B1 in the food and beverage industry.
Leading companies in the global market are focusing on gaining a competitive edge over their rivals. They are deploying expansion and profit-making strategies, providing enhanced customer satisfaction, lowering product prices, and investing in new research programs.
Industry giants, such as Nutricost, Chemizo Enterprise, and DSM are joining hands with government agencies to fortify staple food products of specific regions with vitamin B1. They are also conducting awareness programs across emerging countries and rural areas to educate the masses about the importance of the vitamin.
Industry Updates
Mononitrate and hydrochloride are the two product types.
In terms of end-use, the industry is divided into food and beverages, animal feed, pharmaceuticals, and personal care. Food and beverages are further segregated into fortified cereals and nutritional supplements. The animal feed category is trifurcated into livestock feed, pet food, and aquaculture feed. The personal care segment is segregated into skincare and hair care.
Key countries of North America, Latin America, Europe, East Asia, South Asia, and the Middle East and Africa have been covered in the report.
It is projected to witness a CAGR of 7.3% between 2024 and 2034.
It stood at USD 1,166.2 million in 2023.
It is anticipated to reach USD 2,497 million by 2034.
South Asia is set to record the dominant CAGR of 12.2% through 2034.
DSM Nutritional Products, BASF SE, Lonza Group, and Archer Daniels Midland Company (ADM) are the key manufacturers.
Benerva, Tyvera, Athiam, ThiaDose, and ThiamEss are a few brands.
The average cost for 30 tablets is USD 3.56.
1. Executive Summary 2. Industry Introduction, including Taxonomy and Market Definition 3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments 4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections 5. Pricing Analysis 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034 6.1. Product Type 6.2. End Use 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type 7.1. Thiamine Mononitrate 7.2. Thiamine Hydrochloride 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By End Use 8.1. Food and Beverages 8.1.1. Fortified Cereals 8.1.2. Nutritional Supplements 8.1.3. Others 8.2. Animal Feed 8.2.1. Livestock Feed 8.2.2. Pet Food 8.2.3. Aquaculture Feed 8.3. Pharmaceuticals 8.4. Personal Care 8.4.1. Skin Care 8.4.2. Hair Care 8.4.3. Others 8.5. Others 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 9.1. North America 9.2. Latin America 9.3. Western Europe 9.4. South Asia 9.5. East Asia 9.6. Eastern Europe 9.7. Middle East and Africa 10. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 11. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 12. Western Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 13. South Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 14. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 15. Eastern Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 16. Middle East and Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 17. Sales Forecast 2024 to 2034 by Grade and Application for 30 Countries 18. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard 19. Company Profile 19.1. DSM Nutritional Products 19.2. BASF SE 19.3. Lonza Group 19.4. Archer Daniels Midland Company (ADM) 19.5. Kemin Industries 19.6. Nutraceutical International 19.7. Nexira 19.8. Glanbia Nutritionals 19.9. Evonik Industries 19.10. Shandong Huarong Pharmaceutical 19.11. Ningbo Cansun Pharmaceutical 19.12. Hebei Yuxing Chemical 19.13. Vitamins and Supplements Co. 19.14. Alltech 19.15. Shanghai Green Chemical 19.16. Nanjing Zhengu Biochemical 19.17. Tokyo Chemical Industry 19.18. Jiangsu Boli Bioproducts 19.19. Herblife
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Thiamine Market
