The therapeutic hair oil market is expected to reach a valuation of USD 3,769.6 million in 2024 and USD 5,692.4 million in 2034. The market is anticipated to expand at a CAGR of 4.7% over the forecast period.
| Attributes | Key Insights |
|---|---|
| Market Value in 2023 | USD 3,599.6 million |
| Estimated Therapeutic Hair Oil Market Size (2024) | USD 3,769.6 million |
| Projected Therapeutic Hair Oil Market Value (2034) | USD 5,692.4 million |
| Value-based CAGR (2024 to 2034) | 4.7% |
Rising awareness of hair nourishment and the desire for more strong & longer hair among the general population play a significant role in the adoption of therapeutic hair oil. Customer preference for natural products is driving demand in the market.
The increasing prevalence of scalp-related diseases such as psoriasis of the scalp, seborrheic dermatitis, and folliculitis that require therapeutic hair oils is fueling demand. In search of more comprehensive and focused hair care, consumers are looking beyond conventional shampoos & conditioners and are instead turning to therapeutic hair oils.
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The global therapeutic hair oil market recorded a CAGR of 3.5% during the historical period. It reached a market value of USD 3,599.6 million in 2023 from USD 3,028.2 million in 2019.
Multipurpose hair oils with ingredients to treat scalp disease would create demand for therapeutic hair oils. The market is booming as pollution increases; pollution in the air causes damage to the hair, affects the hydrophilic hair surface, reduces the hair protein, and harms the hair cuticles.
The market is also being driven by the increased use of herbal hair oil products, issues owing to air pollution, such as hair damage and hair loss, and awareness about herbal products. For instance, according to the United States Environmental Protected Energy, in March 2018, an average automobile emitted about 4.6 metric tons of carbon dioxide annually.
There was a growing concern about alopecia and clumps of hair post-COVID-19 infection. The COVID-19 pandemic had a significant impact on the market. Lockdowns, social isolation, and stay-at-home circumstances eventually encouraged consumers to take a more proactive approach to self-care.
Consumer tastes for natural and organic components in beauty & personal care products, such as therapeutic hair oils, have shifted in the last ten years. Growing knowledge of the possible advantages of plant-based and herbal compositions is reflected in this trend.
Growing Consumer Preference: Essential oils, plant-based oils, and herbal extracts are among the natural and organic ingredients used in therapeutic hair oils that are developed to meet the needs of consumers.
Innovation: Businesses are investing in research & development to produce novel formulations that target particular hair issues. This involves adding unique components such as argan oil, coconut oil, amla oil, and others that have been shown to have medicinal benefits.Personalization: Personalized hair care products are becoming popular among consumers. Certain brands allow customers to customize therapeutic hair oils to meet their unique demands for their hair and scalp.E-commerce Boom: Due to the ease of online purchasing and the growing digitization of retail, therapeutic hair oils are widely available on e-commerce platforms. Brands are using online platforms for consumer education, sales, and marketing.
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The demand for therapeutic hair oils is driven by an increased disposable income. Nowadays, people are more aware of the benefits of using herbal products.
Companies' research & development departments are innovating their products by incorporating active ingredients that promote hair growth and strengthen hair. This is anticipated to propel the market for therapeutic hair oils.Manufacturers are adopting different strategies to launch campaigns for awareness about alopecia to attract more consumers.
For instance, on 13 May 2023, Parachutes Advanced Ayurvedic Coconut Hair Oil started a new marketing initiative. The company highlights the early signs of hair loss with this campaign and the brand's new packaging. The millennial population's attraction toward social media activity, which they use to keep up-to-date with the changing hair care products, is impacting the market's expansion.
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The therapeutic hair oil industry is set to be impacted by the peer or tangential markets in the healthcare division. These include the therapeutic apheresis and the therapeutic respiratory device markets. On analysis of these related industries, profound insights have been found that will help develop unique differentiating strategies to pursue growth and opportunity.
The therapeutic hair oil market is expected to surge at a CAGR of 4.7% by 2034. Rising demand for personalized hair care treatments and products as per the customers' needs is set to drive demand in the market.
The therapeutic apheresis market is projected to rise at a CAGR of 6.8% by 2034. Pharmaceutical companies and medical device makers are investing in research & development to improve current technology and create new therapeutic apheresis techniques.
The therapeutic respiratory device market is expected to rise at a 4.7% CAGR by 2034. Developing portable and user-friendly technologies has aided the growing trend toward home-based respiratory care.
Therapeutic Hair Oil Market:
| Attributes | Therapeutic Hair Oil Market |
|---|---|
| CAGR (2024 to 2034) | 4.7% |
| Growth Factor | Consumers are demanding transparency in product labels and are looking for goods with fewer artificial chemicals & additives. |
| Therapeutic hair oil market trend | In response to the increasing demand in the men's hair care sector, the market for therapeutic hair oils is growing. |
Therapeutic Apheresis Market:
| Attributes | Therapeutic Apheresis Market |
|---|---|
| CAGR (2024 to 2034) | 6.8% |
| Growth Factor | Rising development in technology to cover efficiencies, automation, and the creation of user-friendly systems will propel market growth. |
| Key Trends | The need for therapeutic apheresis has been fueled by the increased prevalence of illnesses such autoimmune diseases, neurological disorders, and specific hematologic ailments. |
Therapeutic Respiratory Device Market:
| Attributes | Therapeutic Respiratory Device Market |
|---|---|
| CAGR (2024 to 2034) | 4.7% |
| Growth Factor | The rising prevalence of respiratory disorders and chronic obstructive pulmonary disease (COPD) would fuel demand for therapeutic respiratory devices. |
| Key Trends | Technological developments have resulted in the creation of increasingly advanced and effective therapeutic respiratory devices. |
The table below highlights the anticipated growth rates of different countries. Among these, the United States is expected to remain a highly lucrative market for therapeutic hair oils, exhibiting a CAGR of 5.2%. China and India are anticipated to follow with CAGRs of 4.8% and 4.5%, respectively.
| Countries | Value-based CAGR (2034) |
|---|---|
| United States | 5.2% |
| India | 4.5% |
| China | 4.8% |
| Germany | 4.1% |
| Japan | 3.1% |
The United States therapeutic hair oil market is expected to surge at a CAGR of 5.2% by 2034.
GeGermany’s therapeutic hair oil market is projected to surge at a CAGR of 4.1% by 2034.
China is projected to experience a CAGR of 4.8% in East Asia’s market over the forecast period.
The table below signifies leading sub-categories under product, indication, and age group categories in the therapeutic hair oil market. The anti-inflammatory hair oil segment is expected to surge at a CAGR of 5.2% in the evaluation period. Under the indication category, the premature grey hair segment is projected to rise at a CAGR of 5.6% by 2034.
| Product Type | Value CAGR |
|---|---|
| Anti-inflammatory Hair Oil | 5.2% |
| Hair Growth Oil | 4.5% |
The hair growth oil segment is anticipated to witness significant growth, with a projected CAGR of 4.5% by 2034. The segment held a market share of around 24.5% in 2023.
Hair growth oils incorporate medicinal herb components such as eclipta alba, gooseberry, and indigo to prevent scalp infections. These herbal ingredients act as antifungal agents, augmenting the demand for hair growth oils in the market.
| Indication | Value CAGR |
|---|---|
| Premature Grey Hair | 5.6% |
| Alopecia | 4.5% |
Alopecia accounted for 35.3% of the revenue share in 2023 and is projected to exhibit steady growth at a CAGR of 4.5% during the forecast period. The increasing prevalence of androgenetic alopecia, hair thinning, and the need to protect the scalp from seborrheic dermatitis are driving the segment’s growth.
The market for alopecia also benefits from the prevalence of alopecia areata, a condition where the immune system damages the pilosebaceous unit and contributes to the development of androgenetic alopecia. This aspect further adds to the promising growth prospects in the market.
| Age Group | Value CAGR |
|---|---|
| Men | 4.5% |
| Unisex | 5.6% |
In terms of age group, men consumed therapeutic hair oil products the most in the last several years. The segment generated a share of around 34.2% in 2023 and is expected to display a gradual growth over the forecast period. The segment is expected to surge at a CAGR of 4.5% by 2034.
Therapeutic hair oil addresses dryness, damage, dandruff, and hair loss issues. As these problems are not gender-specific, therapeutic hair oils can benefit both men and women, which is projected to drive the unisex age group segment through 2034.
| Distribution Channel | Value CAGR |
|---|---|
| E-commerce Websites | 4.3% |
| Company-owned Website | 5.6% |
E-commerce websites held the leading market value share of 24.4% in 2023. E-commerce websites are widely used, as these are convenient for customers to purchase products online with additional discounts on MRP.
Several therapeutic hair oil market players have integrated e-commerce into their business, which helps consumers buy and explore products online. Businesses frequently highlight the organic and natural components they employ in their therapeutic hair oil formulae on their websites. Building trust with consumers who are curious about the ingredients in beauty and personal care is set to help drive market growth.
The therapeutic hair oil market is characterized by a fragmented landscape, with several competitors operating in the industry. Key companies are adopting several growth strategies such as collaborations, partnerships, mergers, acquisitions, and launching new products & campaigns to meet consumer demand and expand their customer base.
For instance,
| Attribute | Details |
|---|---|
| Estimated Therapeutic Hair Oil Market Size (2024) | USD 3,769.6 million |
| Projected Therapeutic Hair Oil Market Revenue (2034) | USD 5,692.4 million |
| Value-based CAGR (2024 to 2034) | 4.7% |
| Forecast Period | 2019 to 2023 |
| Historical Data Available for | 2024 to 2034 |
| Market Analysis | USDmillion for Value |
| Key Regions Covered | North America; Latin America; Europe; South Asia; East Asia; Oceania; and Middle East and Africa |
| Key Countries Covered | United States, Canada, Mexico, Brazil, Argentina, Germany, Italy, France, United Kingdom, Spain, BENELUX, Russia, China, Japan, South Korea, India, Thailand, Indonesia, Malaysia, Australia, New Zealand, GCC, Turkiye, South Africa, and North Africa. |
| Key Market Segments Covered | Product, Indication, Age Group, Distribution Channel, and Region |
| Key Companies Profiled | Bajaj Corp Ltd; Emami Group; Dabur; Marico Limited; L’Oréal SA; Unilever; Henkel AG & CO.KGAA; BioVeda; Cavin Care Group; Procter & Gamble; The Himalaya; Coty Inc.; Biotique Hair Oil; A.G Industries; APIVITA; Procter & Gamble; Vogue International LLC; Khadi Natural; AVEDA CORP.; MORROCANOIL.; COTY Inc. |
The market is set to reach USD 3,769.6 million in 2024.
Demand for therapeutic hair oil is slated to expand at a 4.7% CAGR through 2034.
The market is set to reach USD 5,692.4 million in 2034.
The market exhibited a 3.5% CAGR over the last four years.
Bajaj Corp Ltd, Emami Group, Dabur, and Marico Limited are the key players.
India is projected to expand with a CAGR of 4.5% in the forecast period.
1. Executive Summary 2. Market Overview 3. Brand Mapping Analysis 4. Distribution Channel Wise Key Brand Positioning 5. Consumer Buying Behavior Analysis 6. Market Trends and Dynamics 7. Value Added Insights 8. Market Background 9. Global Market Demand Analysis 2019 to 2023 and Forecast, 2024 to 2034 10. Global Market - Pricing Analysis 11. Global Market Demand (in Value or Size in USD million) Analysis 2019 to 2023 and Forecast, 2024 to 2034 12. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Product 12.1. Anti-dandruff Hair Oil 12.2. Anti-greying Hair Oil 12.3. Anti-inflammatory Hair Oil 12.4. Hair Growth Oil 12.5. Others 13. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Indication 13.1. Alopecia 13.2. Inflammatory Skin Diseases 13.3. Premature Grey Hair 13.4. Others 14. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Age Group 14.1. Baby and Kids 14.2. Men 14.3. Women 14.4. Unisex 15. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Distribution Channel 15.1. E-commerce Websites 15.2. Company-owned Websites 15.3. Specialty Stores 15.4. Hypermarket 15.5. Others 16. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region 16.1. North America 16.2. Latin America 16.3. Europe 16.4. South Asia 16.5. East Asia 16.6. Oceania 16.7. Middle East and Africa 17. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034 18. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034 19. Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034 20. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034 21. South Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034 22. Oceania Market Analysis 2019 to 2023 and Forecast 2024 to 2034 23. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034 24. Market Structure Analysis 25. Competition Analysis 25.1. Bajaj Corp Ltd 25.2. Emami Group 25.3. Dabur 25.4. Marico Limited 25.5. Loreal SA 25.6. Unilever 25.7. Henkel AG & Co.KGAA 25.8. BioVeda 25.9. Cavin Care Group 25.10. Procter & Gamble 25.11. The Himalaya 25.12. Coty Inc. 26. Assumptions and Acronyms Used 27. Research Methodology
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Therapeutic Hair Oil Market
