Therapeutic Diet for Pet Market Outlook from 2024 to 2034

The global therapeutic diet for pet market reflects a remarkable trajectory from 2024 to 2034, indicating a robust growth rate. After a thorough survey, the market growth equates to a sluggish CAGR of 4.0% during the forecast period. With an initial forecast of US$ 502.4 million in 2024, the market is witnessing a significant increase to US$ 744.5 million by 2034.

Attributes Key Insights
Therapeutic Diet for Pet Market Size (2024E) US$ 502.4 million
Therapeutic Diet for Pet Industry Value (2034F) US$ 744.5 million
Value-based CAGR (2024 to 2034) 4.0%

Rising pet ownership rates and consumer spending on veterinary meals tailored to individual pet health needs are fueling market growth. The United States and Europe have leading dog populations due to their developing pet ecosystems and accessibility to adoption & purchase from animal shelters.

Pet owners worldwide are looking for more personalized nutrition solutions for their pets, which is surging the demand for therapeutic diets that cater to individual pet health needs, preferences, and dietary restrictions. Also, ongoing research and studies on pet nutrition & related science, ingredient technology developments, and product formulations are fueling growth and innovation in the market.

Consulting with a veterinarian is essential for determining the most suitable therapeutic diet for each pet's unique health requirements. By providing tailored nutrition and adhering to veterinarian recommendations, pet owners can significantly enhance their furry companions' quality of life and longevity. Furthermore, the market is growing due to the rise in pet digestive issues and increasing concern for dental & oral health issues in dogs.

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Global Therapeutic Diet for Pet Market Growth Outlook Vs. 2024 to 2034

The demand for therapeutic diets for pets is divined to develop rapidly. The historical CAGR of 2.6% was recorded for the market, and a 4.0% CAGR is estimated through 2034. The veterinary field has advanced, and evaluation of pet dietary requirements, particularly those with specific medical issues, has increased.

Veterinarians, as key influencers, are increasingly suggesting therapeutic diets as part of treatment regimens for various illnesses, underscoring the main role of pet food producers and manufacturers in meeting these evolving needs. Several pet owners recognized the importance of diet in maintaining their animals' health, with growing demand for therapeutic diets to address common health disorders like obesity, diabetes, and food allergies.

From 2019 to 2023, pet food producers and manufacturers invested in research & development to create unique therapeutic diets catering to specific pet health needs. This includes using progressive ingredients, innovative formulation methods, and empirical research to prevent the growth of diseases like dental or joint problems.

Key Therapeutic Diet for Pet Market Trends

The demand for personalized pet food is increasing, propelled by pet owners' specific dietary needs and health conditions, leading to the development of specialized formulations. E-commerce platforms are projected to gain traction in the market amid increasing online pet food sales due to easy and direct home delivery in less time.

Pet owners are demonstrating a heightened sense of responsibility toward their pets' health and well-being, leading to a growing demand for specialized therapeutic diets to address specific health conditions and nutritional needs. This trend is a testament to the evolving pet care landscape, where owners are increasingly motivated to provide the best possible care for their beloved companions.

The rising number of pets is increasingly seen as a sign of wealth and sophistication in society, particularly in the United States and Europe. The trend toward grain-free and gluten-free pet food continues to grow, propelled by concerns over pet allergies and digestive issues.

Nandini Roy Choudhury
Nandini Roy Choudhury

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Comparative View of Adjacent Markets

The growth rates, challenges, and ongoing trends of the plant-based pet food and pet food markets have been jotted down below. These markets could give rigorous competition to the therapeutic pet diet market. Drawing from these analytics, the plant-based pet food market has great opportunities in the coming future.

Therapeutic Diet for Pet Market:

Attributes Therapeutic Diet for Pet Market
CAGR (2024 to 2034) 4.0%
Growth of Therapeutic Diet for Pet Market Increasing number of health issues in pets is a key growth factor of the therapeutic diet for pet market.
Emerging Opportunities in Therapeutic Pet Food Industry Ongoing research and new product development are set to create ample opportunities for manufacturers all over the globe.
Veterinary Nutrition Market Trends As disposable income increases, pet owners are allocating more funds for pet care, including veterinary care and premium products like therapeutic diets.

Plant-based Pet Food Market:

Attributes Plant-based Pet Food Market
CAGR (2024 to 2034) 9.2%
Growth Factor Rising consumer awareness for vegan pet food options is set to create several oppurtunities in the market.
Opportunity Pet owners are turning to plant-based alternatives due to environmental concerns over meat production and animal agriculture.
Key Trends Manufacturers and animal welfare organizations are educating consumers about the nutritional benefits of plant-based diets, fueling the market expansion.

Pet Food Market:

Attributes Pet Food Market
CAGR (2024 to 2034) 6.4%
Growth Factor Increasing levels of compassion and pet ownership is a pivotal growth factor in the market.
Opportunity Growing desire for convenient single-serve packaging is a leading opportunity.
Key Trends Adoption of pet food items that are nutrient-rich and have additional health benefits is gaining traction in the market.

Regional Analysis of Therapeutic Pet Diet Market

According to statistical data, industries in the United Kingdom and the United States are envisioned to develop relatively well in the next decade. Meanwhile, the industry in Germany and China is experiencing a substantial shift due to various factors. The industry in India is also anticipated to mature extensively in the upcoming decade.

Countries Market Value (2034)
United States US$ 305.6 million
United Kingdom US$ 23.5 million
Germany US$ 26.1 million
China US$ 19.7 million
India US$ 10.8 million

The table below shows the estimated growth rates of the leading five countries. The United States, the United Kingdom, and Germany are set to record CAGRs of 5.1%, 4.3%, and 4.0%, respectively, through 2034.

Countries CAGR (2024 to 2034)
United States 5.1%
United Kingdom 4.3%
Germany 4.0%
China 3.8%
India 3.5%

Rising Incidence of Pet Allergies in the United States to Surge Demand

Pet owners are increasingly focused on preventive health care for their pets, fueling the demand for therapeutic diets that support immune function, digestive health, and disease prevention. Millennials in the United States are very concerned about pet health and always look for better food products and medicated treatment for faster results.

Consumers in the United States tend to spend a lot on their pet's medical treatment to fight allergies and age-related issues. The rise in pet obesity in the United States has led to a growing need for specialized therapeutic diets designed to manage weight and support healthy weight loss in pets. Nowadays, allergies are common in pets, and demand for hypoallergenic therapeutic diets that address food sensitivities and skin issues is on the rise.

With an aging pet population in the United States, there is a growing need for therapeutic diets that support joint health, cognitive function, and wellness in senior pets. For instance, Farmina Vet Life Diabetic is a complete diabetic food for adult dogs, suggested for the regulation of glucose supply (diabetes mellitus) and the reduction of excessive body weight.

Booming E-commerce and Research and Development to Propel Sales in Germany

Growing health issues among pets, such as excessive gas, skin irritation, loose stools, and various ear & skin infections, propel the demand for a therapeutic diet for pets. A therapeutic diet for pets promotes a healthy, shiny coat with soft skin, enhances digestive & immune systems, and is beneficial for pet owners.

Manufacturers in Germany are investing in research & development to produce quality products and increase the nutritional value of pet food. Pet owners are increasingly spending on healthy pet foods due to surging awareness of intolerances and allergies. The demand for hypoallergenic pet food combinations has risen by 75%, with suppliers incorporating omega-3 fatty acids and diabetic products into their offerings.

Increasing Pet Ownership in China to Gain Traction

Pet ownership in China is increasing, with several owners viewing their pets as part of the family. This has led to rising spending on veterinary care, including specialist diets.

Pet owners are becoming more aware of diet's role in maintaining their animals' health and treating various ailments. Veterinarians are increasingly recommending specialized diets as part of therapy regimens for certain diseases, fueling demand for therapeutic diets for pets in China.

Awareness of Pet Health and Development in Veterinary Medicine to Uplift India

Pet food manufacturers in India are constantly innovating to meet the nutritional needs of pets with health concerns. They use innovative ingredients and formulas supported by empirical data.

With the growth of e-commerce, pet owners have access to a wide range of therapeutic meals, offering greater convenience and a wider selection than traditional stores in India. Humanization of pets has led to a greater willingness to invest in specialized, high-quality items like therapeutic diets, ensuring pet’s health and well-being.

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Category-wise Insights

The segmented therapeutic diet for pet market analysis is included in the following subsection. Based on comprehensive studies, the cat segment is prevailing in the age group category. Similarly, the kidney disease segment is governing the health condition category.

Segment CAGR (2024 to 2034)
Cat (Age Group) 4.6%
Kidney Disease (Health Condition) 2.8%

Online Distribution Channels to Stock Up Market Share

E-commerce platforms are surging globally, making the process of purchasing products easier and more informative for pet owners. Customers are becoming more concerned about product specifications. Online buying options offer various options, surpassing consumer demand.

Direct doorstep delivery, minimal charges, and emerging online distribution channels are the key factors fueling demand for therapeutic diets for pets through online distribution channels. Online platforms also provide detailed product solutions & comparisons, nutritional information, and customer reviews. These help pet owners compare brands, products, and ingredients quantity.

Pet Food to Remain Popular Due to Rising Kidney Diseases among Pets

Pet food manufacturers are developing prescription diets for animals with kidney disease, limiting certain nutrients like protein and phosphorus to reduce kidney strain. This innovation is based on ongoing research and veterinarian advice, enhancing their products' nutritional balance, palatability, and efficacy.

Chronic kidney disease is a prevalent condition in senior dogs and cats. As pets live longer, the need for therapeutic diets to promote kidney health is surging. Therapeutic diets are essential for treating renal disease in pets, meeting other dietary needs, lowering phosphorus levels, and supporting renal function.

Competitive Landscape in Pet Therapeutic Diet Market

Hill's, Purina, Royal Canin, Blue Buffalo, Orijen, Nature's Variety, Wellness, Ziwi, Solid Gold, Taste of the Wild, and Virbac are the key manufacturers of therapeutic diets for pets. Increasing demand for therapeutic diets for the pet market among consumers has convinced manufacturers to invest heavily in the research & development of innovative and new variations of products.

Recent Developments:

  • In 2018, Cargill Inc., a United States-based company, acquired Pro-Pet, an Ohio-based manufacturer of private-label and co-manufactured pet foods, including premium dog food brand Black Gold.
  • In April 2023, Mars Incorporated, a United States-based company, opened its first pet food research and development center in Asia Pacific.
  • In March 2023, United States-based Hill's Pet Nutrition, a subsidiary of Colgate-Palmolive Company, introduced a new line of prescription diets to aid pets with cancer.

Key Companies Profiled

  • Hill’s
  • Purina
  • Royal Canin
  • Blue Buffalo
  • Orijen
  • Nature’s Variety
  • Wellness
  • Ziwi
  • Solid Gold
  • Taste of the Wild
  • Virbac

Key Coverage in the Therapeutic Diet for Pet Market Report

  • Pet Food Industry Analysis in India
  • Therapeutic Pet Product Industry
  • Industry Growth Factors for Pet Therapeutic Diets
  • Market Share of Therapeutic Pet Food Brands
  • Demand for Therapeutic Diet for Pet Market
  • Consumer Preferences for Therapeutic Pet Diets in the Market
  • Market Penetration Strategies for Therapeutic Pet Diets
  • Market Forecast for Therapeutic Pet Food Industry
  • Market Dynamics Influencing Therapeutic Pet Food Sales
  • Market Research on Pet Health Condition-based Diets
  • Impact of Veterinary Recommendations on Therapeutic Pet Diet Market
  • Market Analysis of Therapeutic Pet Food Distribution Channels
  • Market Perception of Therapeutic Pet Diet Effectiveness
  • Market Trends Fueling Innovation in Therapeutic Pet Food

Market Segmentation of Therapeutic Pet Diets

By Age Group:

  • Cat
    • Kitten
    • Adult
    • Senior
  • Dog
    • Puppy
    • Adult
    • Senior

By Health Condition:

  • Kidney Disease
  • Weight Management Problems
  • Arthritis and Other Orthopedic Conditions
  • Skin and/or Coat Health Problems
  • Oncology Support
  • Food Allergies
  • Diabetes and Other Endocrine Disorders
  • Gastrointestinal Issues
  • Liver Disease
  • Periodontal Disease/ Oral Health
  • Cognitive Health

By Distribution Channel:

  • Offline
  • Online

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa

Frequently Asked Questions

How big is the therapeutic diet for pet market?

The market is set to be valued at US$ 502.4 million in 2024.

How much will the therapeutic diet for pet market be worth in the future?

The industry is marked to be valued at US$ 744.5 million by 2034.

Which region is projected to lead the market by 2034?

North America is set to hold a market share of 46.8% by 2034.

Who are the key players operating in the market?

Hill’s, Purina, Royal Canin, and Blue Buffalo are the prominent players in the market.

What is the forecast for the therapeutic diet for pet market?

The industry is set to register a CAGR of 4.0% from 2024 to 2034.

How will therapeutic diet for pet industry develop in India?

In India, demand is anticipated to develop at a CAGR of 3.5% through 2034.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand Side Trends

    1.3. Supply Side Trends

    1.4. Technology Roadmap

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition

3. Market Background

    3.1. Drivers

        3.1.1. Supply Side Drivers

        3.1.2. Demand Side drivers

        3.1.3. Economic Side Drivers

    3.2. Restraints

    3.3. Opportunity

    3.4. Market trends by Region

    3.5. Forecast Factors - Relevance & Impact

    3.6. Regulations and Policies

4. Global Market- Pricing Analysis

    4.1. Price Point Assessment by Region

        4.1.1. Manufacturer Level Pricing

        4.1.2. Distributor Level Pricing

        4.1.3. Retail Level Pricing

    4.2. Price Point Assessment by Pet Type

    4.3. Price Forecast till 2034

5. Value Chain Analysis

    5.1. Operating margins at each node of supply chain

    5.2. List of Active Market Participants

6. Global Market Size in Value (US$ million) and Volume (MT) Analysis 2019 to 2023 and Forecast, 2024 to 2034

    6.1. Historical Market Size in Value (US$ million) and Volume (MT) Analysis, 2019 to 2023

    6.2. Current and Future Market Size in Value (US$ million) and Volume (MT) Analysis, 2024 to 2034

        6.2.1. Y-o-Y Growth Trend Analysis

        6.2.2. Absolute $ Opportunity Analysis

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Age Group

    7.1. Introduction / Key Findings

    7.2. Historical Market Size in Value (US$ million) and Volume (MT) Analysis by Age Group , 2019 to 2023

    7.3. Current and Future Market Size in Value (US$ million) and Volume (MT) Analysis and Forecast by Age Group , 2024 to 2034

        7.3.1. Cat

            7.3.1.1. Kitten

            7.3.1.2. Adult

            7.3.1.3. Senior

        7.3.2. Dog

            7.3.2.1. Puppy

            7.3.2.2. Adult

            7.3.2.3. Senior

    7.4. Market Attractiveness Analysis by Age Group

8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Distribution Channel

    8.1. Introduction / Key Findings

    8.2. Historical Market Size in Value (US$ million) and Volume (MT) Analysis by Distribution Channel, 2019 to 2023

    8.3. Current and Future Market Size in Value (US$ million) and Volume (MT) Analysis and Forecast by Distribution Channel, 2024 to 2034

        8.3.1. Offline

        8.3.2. Online

    8.4. Market Attractiveness Analysis by Distribution Channel

9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Health Condition

    9.1. Introduction / Key Findings

    9.2. Historical Market Size in Value (US$ million) and Volume (MT) Analysis by Health Condition, 2019 to 2023

    9.3. Current and Future Market Size in Value (US$ million) and Volume (MT) Analysis and Forecast by Health Condition, 2024 to 2034

        9.3.1. Kidney Disease

        9.3.2. Weight Management Problems

        9.3.3. Arthritis and Other Orthopedic Conditions

        9.3.4. Skin and/or Coat Health Problems

        9.3.5. Oncology Support

        9.3.6. Food Allergies

        9.3.7. Diabetes and Other Endocrine Disorders

        9.3.8. Gastrointestinal Issues

        9.3.9. Liver Disease

        9.3.10. Periodontal Disease/ Oral Health

        9.3.11. Cognitive Health

    9.4. Market Attractiveness Analysis by Health Condition

10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region

    10.1. Introduction

    10.2. Historical Market Size in Value (US$ million) and Volume (MT) Analysis by Region, 2019 to 2023

    10.3. Current Market Size in Value (US$ million) and Volume (MT) Analysis and Forecast by Region, 2024 to 2034

        10.3.1. North America

        10.3.2. Latin America

        10.3.3. Europe

        10.3.4. East Asia

        10.3.5. South Asia

        10.3.6. Oceania

        10.3.7. Middle East & Africa

    10.4. Market Attractiveness Analysis by Region

11. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    11.1. Introduction

    11.2. Historical Market Size (US$ million) and Volume(MT) Trend Analysis by Market Taxonomy, 2019 to 2023

    11.3. Market Size (US$ million) and Volume(MT) Forecast by Market Taxonomy, 2024 to 2034

        11.3.1. by Country

            11.3.1.1. United States

            11.3.1.2. Canada

        11.3.2. by Age Group

        11.3.3. by Distribution Channel

        11.3.4. by Health Condition

    11.4. Market Attractiveness Analysis

        11.4.1. by Country

        11.4.2. by Age Group

        11.4.3. by Distribution Channel

        11.4.4. by Health Condition

    11.5. Key takeaways

12. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    12.1. Introduction

    12.2. Historical Market Size (US$ million) and Volume(MT) Trend Analysis by Market Taxonomy, 2019 to 2023

    12.3. Market Size (US$ million) and Volume (MT) Forecast by Market Taxonomy, 2024 to 2034

        12.3.1. by Country

            12.3.1.1. Brazil

            12.3.1.2. Mexico

            12.3.1.3. Argentina

            12.3.1.4. Rest of Latin America

        12.3.2. by Age Group

        12.3.3. by Distribution Channel

        12.3.4. by Health Condition

    12.4. Market Attractiveness Analysis

        12.4.1. by Country

        12.4.2. by Age Group

        12.4.3. by Distribution Channel

        12.4.4. by Health Condition

    12.5. Key takeaways

13. Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    13.1. Introduction

    13.2. Historical Market Size (US$ million) and Volume(MT) Trend Analysis by Market Taxonomy, 2019 to 2023

    13.3. Market Size (US$ million) and Volume(MT) Forecast by Market Taxonomy, 2024 to 2034

        13.3.1. by Country

            13.3.1.1. Germany

            13.3.1.2. United Kingdom

            13.3.1.3. France

            13.3.1.4. Italy

            13.3.1.5. Spain

            13.3.1.6. BENELUX

            13.3.1.7. Nordic

            13.3.1.8. Russia

            13.3.1.9. Poland

            13.3.1.10. Rest of Europe

        13.3.2. by Age Group

        13.3.3. by Distribution Channel

        13.3.4. by Health Condition

    13.4. Market Attractiveness Analysis

        13.4.1. by Country

        13.4.2. by Age Group

        13.4.3. by Distribution Channel

        13.4.4. by Health Condition

    13.5. Key takeaways

14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    14.1. Introduction

    14.2. Historical Market Size (US$ million) and Volume(MT) Trend Analysis by Market Taxonomy, 2019 to 2023

    14.3. Market Size (US$ million) and Volume(MT) Forecast by Market Taxonomy, 2024 to 2034

        14.3.1. by Country

            14.3.1.1. China

            14.3.1.2. Japan

            14.3.1.3. South Korea

        14.3.2. by Age Group

        14.3.3. by Distribution Channel

        14.3.4. by Health Condition

    14.4. Market Attractiveness Analysis

        14.4.1. by Country

        14.4.2. by Age Group

        14.4.3. by Distribution Channel

        14.4.4. by Health Condition

    14.5. Key takeaways

15. South Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    15.1. Introduction

    15.2. Historical Market Size (US$ million) and Volume(MT) Trend Analysis by Market Taxonomy, 2019 to 2023

    15.3. Market Size (US$ million) and Volume(MT) Forecast by Market Taxonomy, 2024 to 2034

        15.3.1. by Country

            15.3.1.1. India

            15.3.1.2. Thailand

            15.3.1.3. Malaysia

            15.3.1.4. Indonesia

            15.3.1.5. Vietnam

            15.3.1.6. Philippines

            15.3.1.7. Singapore

            15.3.1.8. Rest of South Asia

        15.3.2. by Age Group

        15.3.3. by Distribution Channel

        15.3.4. by Health Condition

    15.4. Market Attractiveness Analysis

        15.4.1. by Country

        15.4.2. by Age Group

        15.4.3. by Distribution Channel

        15.4.4. by Health Condition

    15.5. Key takeaways

16. Oceania Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    16.1. Introduction

    16.2. Historical Market Size (US$ million) and Volume(MT) Trend Analysis by Market Taxonomy, 2019 to 2023

    16.3. Market Size (US$ million) and Volume(MT) Forecast by Market Taxonomy, 2024 to 2034

        16.3.1. by Country

            16.3.1.1. Australia

            16.3.1.2. New Zealand

        16.3.2. by Age Group

        16.3.3. by Distribution Channel

        16.3.4. by Health Condition

    16.4. Market Attractiveness Analysis

        16.4.1. by Country

        16.4.2. by Age Group

        16.4.3. by Distribution Channel

        16.4.4. by Health Condition

    16.5. Key takeaways

17. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    17.1. Introduction

    17.2. Historical Market Size (US$ million) and Volume(MT) Trend Analysis by Market Taxonomy, 2019 to 2023

    17.3. Market Size (US$ million) and Volume(MT) Forecast by Market Taxonomy, 2024 to 2034

        17.3.1. by Country

            17.3.1.1. GCC Countries

            17.3.1.2. Turkiye

            17.3.1.3. Egypt

            17.3.1.4. South Africa

            17.3.1.5. Rest of Middle East and Africa

        17.3.2. by Age Group

        17.3.3. by Distribution Channel

        17.3.4. by Health Condition

    17.4. Market Attractiveness Analysis

        17.4.1. by Country

        17.4.2. by Age Group

        17.4.3. by Distribution Channel

        17.4.4. by Health Condition

    17.5. Key takeaways

18. Country-level Market Analysis, 2024

    18.1. United States Market Analysis

        18.1.1. by Age Group

        18.1.2. by Distribution Channel

        18.1.3. by Health Condition

    18.2. Canada Market Analysis

        18.2.1. by Age Group

        18.2.2. by Distribution Channel

        18.2.3. by Health Condition

    18.3. Brazil Market Analysis

        18.3.1. by Age Group

        18.3.2. by Distribution Channel

        18.3.3. by Health Condition

    18.4. Mexico Market Analysis

        18.4.1. by Age Group

        18.4.2. by Distribution Channel

        18.4.3. by Health Condition

    18.5. Argentina Market Analysis

        18.5.1. by Age Group

        18.5.2. by Distribution Channel

        18.5.3. by Health Condition

    18.6. Germany Market Analysis

        18.6.1. by Age Group

        18.6.2. by Distribution Channel

        18.6.3. by Health Condition

    18.7. United Kingdom Market Analysis

        18.7.1. by Age Group

        18.7.2. by Distribution Channel

        18.7.3. by Health Condition

    18.8. France Market Analysis

        18.8.1. by Age Group

        18.8.2. by Distribution Channel

        18.8.3. by Health Condition

    18.9. Italy Market Analysis

        18.9.1. by Age Group

        18.9.2. by Distribution Channel

        18.9.3. by Health Condition

    18.10. Spain Market Analysis

        18.10.1. by Age Group

        18.10.2. by Distribution Channel

        18.10.3. by Health Condition

    18.11. BENELUX Market Analysis

        18.11.1. by Age Group

        18.11.2. by Distribution Channel

        18.11.3. by Health Condition

    18.12. Nordic Market Analysis

        18.12.1. by Age Group

        18.12.2. by Distribution Channel

        18.12.3. by Health Condition

    18.13. Russia Region Market Analysis

        18.13.1. by Age Group

        18.13.2. by Distribution Channel

        18.13.3. by Health Condition

    18.14. Poland Market Analysis

        18.14.1. by Age Group

        18.14.2. by Distribution Channel

        18.14.3. by Health Condition

    18.15. China Market Analysis

        18.15.1. by Age Group

        18.15.2. by Distribution Channel

        18.15.3. by Health Condition

    18.16. Japan Market Analysis

        18.16.1. by Age Group

        18.16.2. by Distribution Channel

        18.16.3. by Health Condition

    18.17. South Korea Market Analysis

        18.17.1. by Age Group

        18.17.2. by Distribution Channel

        18.17.3. by Health Condition

    18.18. India Market Analysis

        18.18.1. by Age Group

        18.18.2. by Distribution Channel

        18.18.3. by Health Condition

    18.19. Thailand Market Analysis

        18.19.1. by Age Group

        18.19.2. by Distribution Channel

        18.19.3. by Health Condition

    18.20. Malaysia Market Analysis

        18.20.1. by Age Group

        18.20.2. by Distribution Channel

        18.20.3. by Health Condition

    18.21. Indonesia Market Analysis

        18.21.1. by Age Group

        18.21.2. by Distribution Channel

        18.21.3. by Health Condition

    18.22. Vietnam Market Analysis

        18.22.1. by Age Group

        18.22.2. by Distribution Channel

        18.22.3. by Health Condition

    18.23. Philippines Market Analysis

        18.23.1. by Age Group

        18.23.2. by Distribution Channel

        18.23.3. by Health Condition

    18.24. Singapore Market Analysis

        18.24.1. by Age Group

        18.24.2. by Distribution Channel

        18.24.3. by Health Condition

    18.25. Australia Market Analysis

        18.25.1. by Age Group

        18.25.2. by Distribution Channel

        18.25.3. by Health Condition

    18.26. New Zealand Market Analysis

        18.26.1. by Age Group

        18.26.2. by Distribution Channel

        18.26.3. by Health Condition

    18.27. GCC Countries Market Analysis

        18.27.1. by Age Group

        18.27.2. by Distribution Channel

        18.27.3. by Health Condition

    18.28. Turkiye Market Analysis

        18.28.1. by Age Group

        18.28.2. by Distribution Channel

        18.28.3. by Health Condition

    18.29. Egypt Market Analysis

        18.29.1. by Age Group

        18.29.2. by Distribution Channel

        18.29.3. by Health Condition

    18.30. South Africa Market Analysis

        18.30.1. by Age Group

        18.30.2. by Distribution Channel

        18.30.3. by Health Condition

19. Market Structure Analysis

    19.1. Global Market Competition - a Dashboard View

    19.2. Industry Structure Analysis

        19.2.1. % tier 1 market players

        19.2.2. % tier 2 market players

        19.2.3. % tier 3 market players

    19.3. Global Market Company Share Analysis

        19.3.1. For Tier 1 Market Players, 2023

        19.3.2. Company Market Share Analysis of Top 5 Players, by Region

    19.4. Key Participants Market Presence (Intensity Mapping) by Region

20. Competition Analysis

    20.1. Competition Dashboard

    20.2. Competition Benchmarking

    20.3. Competition Deep Dive

        20.3.1. Hill’s

            20.3.1.1. Age Group Portfolio

            20.3.1.2. Distribution Channel

            20.3.1.3. Revenue by Market Segments (Age Group/Channel/Region)

            20.3.1.4. Sales Footprint

            20.3.1.5. Strategy Overview

                20.3.1.5.1. Marketing Strategy

                20.3.1.5.2. Age Group Strategy

                20.3.1.5.3. Channel Strategy

            20.3.1.6. SWOT Analysis

            20.3.1.7. Purina

            20.3.1.8. Royal Canin

            20.3.1.9. Blue Buffalo

            20.3.1.10. Orijen

            20.3.1.11. Nature’s Variety

            20.3.1.12. Wellness

            20.3.1.13. Ziwi

            20.3.1.14. Solid Gold

            20.3.1.15. Taste of the Wild

            20.3.1.16. Virbac

21. Assumption & Acronyms

22. Research Methodology

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