The global market for temporary tattoos market is estimated to be worth USD 833.9 million in 2021 and is anticipated to reach a value of USD 1,730.7 million by 2031. Sales are projected to rise at a CAGR of 7.6% over the forecast period between 2021 and 2031. The revenue generated by the temporary tattoos market in 2020 was USD 784.5 million. The industry is anticipated to exhibit a Y-o-Y growth of 6.3% in 2021.
Global Temporary Tattoos Market Industry Assessment
| Attributes | Key Insights |
|---|---|
| Historical Size, 2020 (A) | USD 784.5 million |
| Estimated Size, 2021 (E) | ~USD 833.9 million |
| Projected Size, 2031 (F) | ~USD 1,730.7 million |
| Value-based CAGR (2021 to 2031) | ~7.6% |
The target market is segmented under product type, end-user, and sales channel. The market is further sub-categorized under these segments to provide a granular aspect which will benefit the businesses operating in the market to improve on their products, gain a competitive edge over other players, and grasp a major portion of the market, in parallel.
The temporary tattoos market is growing as people are looking for unique and less permanent ways to show their personalities. Temporary tattoos are now loved by both children and adults; they are available in a great many designs, ranging from silly and playful to deeply artistic. It reflects the growing consumer interest in body art products that are safe, non-irritating to the skin, and easy to apply.
Further, this is also driven by the shift towards body positivity and individualism in today’s society as people embrace unique styles that are often temporary, not to mention, do not require the dedication of skin art. The demand that arises from the business and holiday seasons, festivals, and events also creates additional drive to the market’s growth.
The competitive landscape of the Temporary Tattoos market is characterized by a mix of established players and emerging brands, each vying to capture a share of this growing segment. Key players in the market include TEMPORARY TATTOOS, Inkbox, Conscious Ink, and TattooFun Inc., among others. Key companies compete on factors such as design innovation, and brand reputation.
The industry is set to experience upward growth during the forecast period. It is projected to create an incremental opportunity of USD 896.8 million and is predicted to rise approximately 2.1 times the current market value through 2031.
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During the projected period, the spike in desire for creating a glamorous illusion on the skin is expected to fuel temporary tattoo demand, which will drive the market's growth. Tattoo production techniques are predicted to improve as printing technology advances. The industry is also benefiting from continuous advancements in printing technology for the production of decal-based tattoos.
To promote their brands, marketing and advertising agencies use a variety of methods. Customized brand tattoo stickers have become a great way to promote business. Customers are given tattoos at events or social gatherings. Customized tattoos for children are also available to advertise children's brands. Kids are appealing for a temporary tattoo of a favorite character or superhero and such factors are driving the market growth.
Players giving a range of different designs in the temporary tattoo is a popular trend in the market. The trend of multi-colored anime characters or particular symbols that give out meaningful thought for the viewers is on a high in the market. Such temporary tattoo’s brilliant color and attractive designs have increased the volume of sales.
As a result, better and differential promotional activities and availability and visibility of wide range of products in the retail stores is expected to boost the sales of temporary tattoos.
Principal Consultant
North America, particularly the United States, will continue to play a critical role that cannot be overlooked. Any changes in the United States could have an impact on the temporary tattoo market development trend. During the projection period, the market in North America is expected to expand significantly.
The increasing adoption of advanced technologies in this region, as well as the presence of significant players, are expected to provide ample potential possibilities for the market. Moreover, the high number of preference of customers for tattoo in order to fulfill needs of several occasions such as Halloween etc., is a major contributing factor to the ever increasing market in the region.
Despite the fierce competition, investors remain enthusiastic about European region. Owing to the evident global recovery trend more new investments will enter the industry in the future. Moreover, high level of penetration of major players is anticipated to remain as one of the important factor for the growth of the market in the region.
The people in regional countries such as France, Spain, Italy, etc., have shown more interest in such tattoos and are likely to be the main cause of the growth of the market. Furthermore, the high number of millennial population in the region have adopted to such fashion trend that are needed for temporary occasion and has boosted the sales of temporary tattoos in the region.
The growing fashion industry in Europe might be the major factor for the market growth in the region. Apart from that, the growing television industry has led to augmented sales for custom tattoos and specialty temporary tattoos, thus, attracting a high number of customers. The fashion industry in the Europe region is anticipated to remain one of the driving factors for the market growth.
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Some of the leading manufacturers and suppliers of temporary tattoos include
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
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Temporary Tattoos Market
