The Taste Modulators Market is expected to reach USD 1.6 billion by 2023. It is estimated to reach USD 3.0 billion by 2033, with a CAGR of 6.3% from 2023 to 2033.
| Report Attribute | Details |
|---|---|
| Taste Modulators Market Value (2023) | USD 1.6 billion |
| Taste Modulators Market Anticipated Value (2033) | USD 3.0 billion |
| Taste Modulators Market Growth Rate (2023 to 2033) | 6.3% CAGR |
The low-sugar, low-salt trends being followed by healthcare influencers on social media platforms to encourage healthy living are also growing the taste modulator industry.
The research report on the taste modulators market explains that the inactive lifestyle of people is increasing the penetration of chronic diseases like diabetes, blood pressure, obesity, and cancer. In response, people are forced to adopt alternative lifestyles and advanced supplements. Thus, the demand for taste modulators is rising in different urban settings.
The healthcare influencers on social media platforms following the low-sugar, low-salt trends to promote a healthy lifestyle are also expanding the taste modulator market size. These taste modulators are FDA approved and promotes to have higher enhancing qualities while exceeding the caloric value of the meal. Baby boomers hold enthusiasm toward good health that pushes them to adopt these taste modulators.
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The taste modulators market is anticipated to be valued at USD 1.5 billion in 2022, with a 5.0% CAGR during the forecast period. The global market's absolute dollar growth is USD1.4 billion.
Rising obesity and diabetes rates around the world are expected to boost demand for flavor modulators in the food and beverage industries. The expanding popularity of flavored carbonated beverage products among most of the world's population in numerous countries has increased demand for sweet modulators.
The increased prevalence of obesity and diabetes around the world is expected to increase demand for taste modulators, which have contributed to meeting customers' flavor requirements without jeopardizing their health. All these factors may contribute to the growth of the flavor modulators market.
The food and beverage sectors' focus on developing goods with the least amount of sugar has created a demand for the modulator market in a variety of end-user industries. These factors are likely to contribute to the flavor modulators market's prospective expansion.
| Historical CAGR (2018 to 2022) | 5.0% |
|---|---|
| Forecast CAGR (2023 to 2033) | 6.3% |
As per the FMI analysts, a valuation of USD 3.0 billion by 2033 end is estimated for the market.
| Year | Valuation |
|---|---|
| 2016 | USD 10.2 million |
| 2021 | USD 1454 billion |
| 2022 | USD 1.5 billion |
| 2023 | USD 1.6 billion |
| 2033 | USD 3.0 billion |
Diabetes and obesity are becoming more common worldwide. Soft drinks with added sugar are a key source of extra calories and a glycemic load in the diet. Obesity increases the risk of a variety of ailments, including Type 2 diabetes and cancer. Sugar alternatives, such as high-intensity sweeteners, reduce sucralose concentration while retaining sweetness intensity.
A few compounds found in natural and artificial flavor modulators have serious health consequences. A few chemicals, such as butyric acid and carvacrol, are utilized as synthetic flavor modulators and can be harmful to one's health. Toxins are also contained in natural tastes produced from fruits or plants.
Toxins of this type can be detrimental to the human body and pose health risks if not handled properly. Regulatory authorities, government agencies, and non-governmental organizations (NGOs) are all playing important roles in promoting consumer knowledge about the health risks of food additives. These effects limit the market growth.
Sweet taste modulators dominated the market since they are commonly utilised in sugar substitutes to eliminate bitter or metallic flavors in the final product. However, the benefits and drawbacks of sugar alternatives are still being researched and debated. There are no standard regulations in place for sweet modulators, and they differ between countries. The most significant impediment to the sugar replacement business is research relating the usage of sugar substitutes to numerous health concerns.
The growing trend of customers worldwide toward health-oriented products has included flavor modulators in the functional food and beverage industry as a requirement. The sale encouraging tag lines ready to drink and on the go and other convenience aspects, such as reduced sugar or sodium, all supplied by functional beverages, increase demand for flavor modulators, particularly sweet and salt modulators. Taste modulators are increasingly being employed in fortified beverages to attract consumers who want healthy drinks without sacrificing taste and mouthfeel.
Increased health consciousness among Asian consumers primarily in China, Japan, Australia, India, and others have led to the demand for food and beverages with various health claims such as reduced calorie, reduced sugar, or reduced sodium.
Also, governments in countries like Thailand, Singapore, Australia, India, Hong Kong, and others have imposed heavy sugar taxes to reduce the prevalence of obesity and diabetes among consumers which in turn has resulted in various food and beverage industries opting for sugar alternatives to meet the demand for flavored/sweetened beverages.
The rising adoption of sports drinks by fitness-focused consumers, owing to the rise in the importance of pre-workout and post-workout supplements, is expected to drive the market of taste modulators over the analysis period.
The global demand for taste modulators is increasing due to an increase in the number of sufferers of chronic diseases such as cancer, heart disease, and diabetes, which has influenced people to switch to healthy eating habits, which will eventually drive the global market for taste modulators. According to the Centers for Disease Control and Prevention, 7 out of 10 people have a chronic disease, and four out of ten adults have two or more.
Taste modulators are gaining popularity among fitness enthusiasts due to their ability to produce nutritionally balanced products while maintaining taste quality. They are used in a variety of sports drinks and energy drinks. Another factor driving the growth of the taste modulator market is their ability to act as a replacement for salt or sugar, thereby assisting in the regulation of an individual's sugar and salt intake.
The rising demand for a large scale of quantity in the beverage industry around the world drives market growth with the help of sweet taste modulators.
Soft drink consumption, such as flavored sodas and colas, is decreasing globally due to their high content of sugar, phosphoric acid, artificial coloring, and caffeine, artificial sweeteners, all of which can have adverse effects on the human body. As a consequence, several consumers are withdrawing from carbonated beverages and accepting health-friendly beverages. Thus, to meet consumer demand, many manufacturers are implementing taste modulators into their products.
| Country | United States |
|---|---|
| CAGR (2018 to 2022) | 6.3% |
| Valuation (2023 to 2033) | USD 766.8 million |
| Country | United Kingdom |
|---|---|
| CAGR (2018 to 2022) | 7.8% |
| Valuation (2023 to 2033) | USD 167.8 million |
| Country | China |
|---|---|
| CAGR (2018 to 2022) | 4.2% |
| Valuation (2023 to 2033) | USD 217.0 billion |
| Country | Japan |
|---|---|
| CAGR (2018 to 2022) | 3.4% |
| Valuation (2023 to 2033) | USD 168.9 million |
| Country | South Korea |
|---|---|
| CAGR (2018 to 2022) | 3.7% |
| Valuation (2023 to 2033) | USD 41.5 million |
Increased health consciousness among consumers, particularly in China, Japan, Australia, and India, has resulted in a desire for food and beverages with health claims such as decreased calories, reduced sugar, or reduced salt.
The governments in Thailand, Singapore, Australia, India, Hong Kong, and other countries have imposed heavy sugar taxes in order to reduce the prevalence of obesity and diabetes among consumers, which has led to various food and beverage industries turning to sugar substitutes to meet the demand for flavored/sweetened beverages.
The rising use of sports drinks by fitness-focused consumers, owing to the increased relevance of pre- and post-workout supplements, is likely to drive the taste modulator market during the forecast period.
North America is estimated to hold the largest market share globally through the forecast period, owing to an increase in consumers’ preference for nutritionally beneficial products and the adoption of low-calorie and low-fat content foods. Various companies have innovated several taste modulators such as salt modulators, fat modulators, and sweet modulators in response to changing consumer demand.
To meet demand, manufacturers in the United States use an approach to optimize and manufacture taste modulators to provide products with a variety of tastes and health benefits.
Thailand has implemented a new rate of excise tax on alcoholic beverages, imported wine, and sugary beverages. The tax on high sugar consisting drinks is maxed at 20%, with more sugary beverages carrying a higher rate of the tax burden than the less sugar-containing beverages.
With a rising consciousness of health issues like diabetes, obesity, cardiovascular diseases, fatty liver, etc. increasing tax rates can reduce sugar consumption. With a reduction in sugar consumption, sweet taste modulator products enter the market driving the demand for the taste modulator market.
India has the second-highest number of diabetes patients aged from 20 to 79 years. Out of every 6 people, 1 is from India. Along with this, India is the second significant producer of sugar as well as a significant consumer. Sugar is a necessary good. Therefore, the demand for sugar is high.
With the demand for sugar and rising awareness of sugar-caused chronic diseases, the demand for sugar substitutes is increasing. Therefore, there is an increase in demand for sweet taste modulators driving the demand for the taste modulator industry.
China tends to have a very busy lifestyle. With longer working hours, there is lesser time to cook. Therefore, the demand for processed and ready-to-eat food has increased. Thus, with this, the taste modulator market made its way to China along with a rise in demand.
The Increasing number of Obese patients in Australia drives the market
In Australia, obesity is a major problem. Australia has a 30.57% obesity rate, making this one of their top priorities. As a result, there is an increased need for a balanced diet. This fuels the nation's market for flavor modulators.
Taste modulators in the functional food and beverage field have been a prerequisite in the list due to the increasing trend of consumers around the world towards health-oriented goods. The tag lines in the advertisements like "on the go," "ready to drink," and other comfort variables such as reduced sodium or sugar consumed fully by functional drinks raise demand for taste modulators, particularly salt modulators and sweet modulators.
Taste modulators are being used increasingly in fortified beverages to target clients looking for nutritional drinks without sacrificing taste and mouthfeel.
How Growth will be turning out?
To retain their market position, the top players in the taste modulators market are engaging in various research and development initiatives. The introduction of new products and marketing methods has altered the growth dynamics. All these factors are likely to boost the growth of the flavor modulators market.
Some key players are
| Attribute | Details |
|---|---|
| Market Size Value In 2023 | USD 1.6 billion |
| Market Size Value in End of Forecast (2033) | USD 3.0 billion |
| Market Analysis | USD billion for Value |
| Key Region Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania; Middle East & Africa |
| Key Segments | By Product type, By Application, By Region |
| Key Companies Profiled |
DSM; Ingredion; Kerry; Firmenich; Sensient Technologies |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The market recorded a growth of 5% from 2018 to 2022.
Through 2033, the market is to develop at a CAGR of 6.3%.
By 2033, the market is to have expanded to USD 3 billion.
In 2023, the market is anticipated to reach a worth of USD 1.6 billion.
The market in the United States is set to be worth USD 766.8 million through 2033.
Between 2023 and 2033, the Indian market is expected to amount to USD 217.0 billion.
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Taste Modulators Market
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