Taste Modulators Market

Taste Modulators Market Outlook

The Taste Modulators Market is expected to reach US$ 1.6 billion by 2023. It is estimated to reach US$ 3.0 billion by 2033, with a CAGR of 6.3% from 2023 to 2033.

The low-sugar, low-salt trends being followed by healthcare influencers on social media platforms to encourage healthy living are also growing the taste modulator industry.

The research report on the taste modulators market explains that the inactive lifestyle of people is increasing the penetration of chronic diseases like diabetes, blood pressure, obesity, and cancer. In response, people are forced to adopt alternative lifestyles and advanced supplements. Thus, the demand for taste modulators is rising in different urban settings. The healthcare influencers on social media platforms following the low-sugar, low-salt trends to promote a healthy lifestyle are also expanding the taste modulator market size. These taste modulators are FDA approved and promotes to have higher enhancing qualities while exceeding the caloric value of the meal. Baby boomers hold enthusiasm toward good health that pushes them to adopt these taste modulators.

Developing food business to improve the flavor of food commodities

• Flavor modulators are products that are used to restore the taste of a final product where calorie, salt, and fat reduction are required globally. They are widely used to remove unpleasant tastes from certain elements and pharmaceutical components.
• Increased customer demand for reduced calorie goods with the original taste of sugar and rising urbanization are the primary factors driving the growth of the flavor modulators market. The rising consumer awareness of the negative effects of excessive salt use is paving the road for market expansion.
• Tight laws and worldwide standards for sweet and salt-reducing components, as well as ambiguity regarding the health implications of sugar substitutes, are major market growth influencers serving as taste modulators.
• Owing to consumer desires for healthy beverages, sports drinks and energy drinks, as well as drinks like beer and whisky, contain taste modification ingredients. They are extensively utilized to generate low-calorie drinks while retaining the beverages' outstanding taste.
• Extensive research on positive allosteric modulators, on the other hand, will create even more profit potential for the taste modulators market. However, the high rivalry may represent a significant obstacle to the market's growth rate.

Opportunities proliferate in the Beverages Segment

• The expanding use of taste modulators in food products regularizes the fat, sugar, and salt content of the products, thereby masking the taste of the products. The increasing consumer demand for low-calorie food products may accelerate the growth of the taste modulators market growth. The rising awareness related to excessive salt intake is likely to boost the taste modulators market.
• Sweet taste modulators are substitutes that may replace the addition of sugar in various products including beverages, baking, dairy, ice cream, and nutrition-based products. The rising health awareness among consumers regarding high-calorie and salt intake may assure upward growth of the taste modulators market. Growing incidences of diabetes and obesity have propelled the demand for sweet modulators across the globe.
• The beverages segment is anticipated to bring multiple opportunities for the growth of the taste modulators market, which may increase the demand for healthy beverages among consumers. The increase in consumption of non-alcoholic beverages and the growing popularity of sports drinks, energy drinks, and others. The growing demand for low-calorie sugar-based drinks is likely to offer multiple growth avenues for the taste modulators market.
• Consumers want low-sugar, low-fat, and low-salt food products as the health and wellness trend grow. Food manufacturers are increasingly looking for new and innovative ways to meet these demands. However, balancing the flavor profile by reducing fat, sugar, or salt in the product detracts from the overall taste. The calorie changes affect not only the mouthfeel but also the aroma and taste of the product.
• Taste modulators are products that are used for taste modulation or to restore the taste of a finished product where calorie, salt, and fat reduction are required globally. They are commonly used to remove unpleasant tastes from certain elements and pharmaceutical components. Some of these taste modulators include salt modulators, fat modulators, sweet taste modulators, etc.
• There is increasing use of taste modulators in food products too. The increasing consumer demand for low-calorie food products accelerates the growth of the taste modulators market. The rising awareness about excessive salt consumption, as well as the enhanced flavor masking benefits of taste modulators, are driving the growth of this market.

Nandini Roy Choudhury

Principal Consultant

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2018 to 2022 Taste Modulators Market Outlook in Comparison to 2023 to 2033 Growth Forecast

The taste modulators market is anticipated to be valued at US$ 1.5 billion in 2022, with a 5.0% CAGR during the forecast period. The global market's absolute dollar growth is US$1.4 billion.

Rising obesity and diabetes rates around the world are expected to boost demand for flavor modulators in the food and beverage industries. The expanding popularity of flavored carbonated beverage products among most of the world's population in numerous countries has increased demand for sweet modulators.

The increased prevalence of obesity and diabetes around the world is expected to increase demand for taste modulators, which have contributed to meeting customers' flavor requirements without jeopardizing their health. All these factors may contribute to the growth of the flavor modulators market.

The food and beverage sectors' focus on developing goods with the least amount of sugar has created a demand for the modulator market in a variety of end-user industries. These factors are likely to contribute to the flavor modulators market's prospective expansion.

• Short Term (2023 to 2026): Their capacity to manufacture nutritionally balanced products while keeping flavor quality, and taste modulators are becoming increasingly popular among fitness enthusiasts.
• Medium Term (2026 to 2029): Diabetes and obesity are becoming more common, which can be ascribed to changing eating patterns, increased urbanization, and an excess of bad food products.
• Long Term (2029 to 2033): The capacity of taste modulators to act as a replacement for salt or sugar, thereby managing an individual's sugar and salt intake, is driving the market's rise.

As per the FMI analysts, a valuation of US$ 3.0 billion by 2033 end is estimated for the market.

Increased consumer demand for low-calorie items with the original sugar flavor

Diabetes and obesity are becoming more common worldwide. Soft drinks with added sugar are a key source of extra calories and a glycemic load in the diet. Obesity increases the risk of a variety of ailments, including Type 2 diabetes and cancer. Sugar alternatives, such as high-intensity sweeteners, reduce sucralose concentration while retaining sweetness intensity.

Increasing consumer knowledge of food additives

A few compounds found in natural and artificial flavor modulators have serious health consequences. A few chemicals, such as butyric acid and carvacrol, are utilized as synthetic flavor modulators and can be harmful to one's health. Toxins are also contained in natural tastes produced from fruits or plants.

Toxins of this type can be detrimental to the human body and pose health risks if not handled properly. Regulatory authorities, government agencies, and non-governmental organizations (NGOs) are all playing important roles in promoting consumer knowledge about the health risks of food additives. These effects limit the market growth.

Uncertainty about the health effects of sugar alternatives

Sweet taste modulators dominated the market since they are commonly utilised in sugar substitutes to eliminate bitter or metallic flavors in the final product. However, the benefits and drawbacks of sugar alternatives are still being researched and debated. There are no standard regulations in place for sweet modulators, and they differ between countries. The most significant impediment to the sugar replacement business is research relating the usage of sugar substitutes to numerous health concerns.

Increasing Demand for Functional Food and Beverage

The growing trend of customers worldwide toward health-oriented products has included flavor modulators in the functional food and beverage industry as a requirement. The sale encouraging tag lines ready to drink and on the go and other convenience aspects, such as reduced sugar or sodium, all supplied by functional beverages, increase demand for flavor modulators, particularly sweet and salt modulators. Taste modulators are increasingly being employed in fortified beverages to attract consumers who want healthy drinks without sacrificing taste and mouthfeel.

Opportunities abound in the Beverages Segment

• The increasing consumer demand for low-calorie food products may accelerate the growth of the taste modulators market growth. The rising awareness related to excessive salt intake is likely to boost the taste modulators market.
• The rising health awareness among consumers regarding high-calorie and salt intake may assure upward growth of the taste modulators market.
• Growing incidences of diabetes and obesity have propelled the demand for sweet modulators across the globe.
• The growing demand for low-calorie sugar-based drinks is likely to offer multiple growth avenues for the taste modulators market.
• Consumers want low-sugar, low-fat, and low-salt food products as the health and wellness trend grow. Food manufacturers are increasingly looking for new and innovative ways to meet these demands. However, balancing the flavor profile by reducing fat, sugar, or salt in the product detracts from the overall taste.
• The increasing consumer demand for low-calorie food products, in particular, accelerates the growth of the taste modulators market.
• The rising awareness about excessive salt consumption, as well as the enhanced flavor masking benefits of taste modulators, are driving the growth of this market.

Increase in Adoption of Sports Drinks to provide a Strong Base for Taste Modulators Market in Asia Pacific

Increased health consciousness among Asian consumers primarily in China, Japan, Australia, India, and others have led to the demand for food and beverages with various health claims such as reduced calorie, reduced sugar, or reduced sodium. Also, governments in countries like Thailand, Singapore, Australia, India, Hong Kong, and others have imposed heavy sugar taxes to reduce the prevalence of obesity and diabetes among consumers which in turn has resulted in various food and beverage industries opting for sugar alternatives to meet the demand for flavored/sweetened beverages.

The rising adoption of sports drinks by fitness-focused consumers, owing to the rise in the importance of pre-workout and post-workout supplements, is expected to drive the market of taste modulators over the analysis period.

Increase in the global burden of People Suffering from Chronic Diseases Increases the demand for taste modulators

The global demand for taste modulators is increasing due to an increase in the number of sufferers of chronic diseases such as cancer, heart disease, and diabetes, which has influenced people to switch to healthy eating habits, which will eventually drive the global market for taste modulators. According to the Centers for Disease Control and Prevention, 7 out of 10 people have a chronic disease, and four out of ten adults have two or more.

Taste modulators are gaining popularity among fitness enthusiasts due to their ability to produce nutritionally balanced products while maintaining taste quality. They are used in a variety of sports drinks and energy drinks. Another factor driving the growth of the taste modulator market is their ability to act as a replacement for salt or sugar, thereby assisting in the regulation of an individual's sugar and salt intake.

The rising demand for a large scale of quantity in the beverage industry around the world drives market growth with the help of sweet taste modulators.

Soft drink consumption, such as flavored sodas and colas, is decreasing globally due to their high content of sugar, phosphoric acid, artificial coloring, and caffeine, artificial sweeteners, all of which can have adverse effects on the human body. As a consequence, several consumers are withdrawing from carbonated beverages and accepting health-friendly beverages. Thus, to meet consumer demand, many manufacturers are implementing taste modulators into their products.

A Glimpse of Country-wise Insights

Asia Pacific has emerged as the rapidly growing market

Increased health consciousness among consumers, particularly in China, Japan, Australia, and India, has resulted in a desire for food and beverages with health claims such as decreased calories, reduced sugar, or reduced salt.

The governments in Thailand, Singapore, Australia, India, Hong Kong, and other countries have imposed heavy sugar taxes in order to reduce the prevalence of obesity and diabetes among consumers, which has led to various food and beverage industries turning to sugar substitutes to meet the demand for flavored/sweetened beverages.

The rising use of sports drinks by fitness-focused consumers, owing to the increased relevance of pre- and post-workout supplements, is likely to drive the taste modulator market during the forecast period.

North America is one of the Significant markets for taste modulators

North America is estimated to hold the largest market share globally through the forecast period, owing to an increase in consumers’ preference for nutritionally beneficial products and the adoption of low-calorie and low-fat content foods. Various companies have innovated several taste modulators such as salt modulators, fat modulators, and sweet modulators in response to changing consumer demand.

To meet demand, manufacturers in the United States use an approach to optimize and manufacture taste modulators to provide products with a variety of tastes and health benefits.

High Tax Rate on Sugar makes a way for Taste Modulator Market in Thailand

Thailand has implemented a new rate of excise tax on alcoholic beverages, imported wine, and sugary beverages. The tax on high sugar consisting drinks is maxed at 20%, with more sugary beverages carrying a higher rate of the tax burden than the less sugar-containing beverages.

With a rising consciousness of health issues like diabetes, obesity, cardiovascular diseases, fatty liver, etc. increasing tax rates can reduce sugar consumption. With a reduction in sugar consumption, sweet taste modulator products enter the market driving the demand for the taste modulator market.

The Increasing number of diabetes in India contributing to higher demand in the Market

India has the second-highest number of diabetes patients aged from 20 to 79 years. Out of every 6 people, 1 is from India. Along with this, India is the second significant producer of sugar as well as a significant consumer. Sugar is a necessary good. Therefore, the demand for sugar is high.

With the demand for sugar and rising awareness of sugar-caused chronic diseases, the demand for sugar substitutes is increasing. Therefore, there is an increase in demand for sweet taste modulators driving the demand for the taste modulator industry.

Demand for processed food in China driving the demand for Taste Modulators

China tends to have a very busy lifestyle. With longer working hours, there is lesser time to cook. Therefore, the demand for processed and ready-to-eat food has increased. Thus, with this, the taste modulator market made its way to China along with a rise in demand.

The Increasing number of Obese patients in Australia drives the market

In Australia, obesity is a major problem. Australia has a 30.57% obesity rate, making this one of their top priorities. As a result, there is an increased need for a balanced diet. This fuels the nation's market for flavor modulators.

Market Growth for Usable Beverages and food

Taste modulators in the functional food and beverage field have been a prerequisite in the list due to the increasing trend of consumers around the world towards health-oriented goods. The tag lines in the advertisements like "on the go," "ready to drink," and other comfort variables such as reduced sodium or sugar consumed fully by functional drinks raise demand for taste modulators, particularly salt modulators and sweet modulators. Taste modulators are being used increasingly in fortified beverages to target clients looking for nutritional drinks without sacrificing taste and mouthfeel.

How Growth will be turning out?

• Increased demand for products with natural sugar flavor and low calories, increased research and development for natural products to fix taste-modulating solutions, and increased consumer awareness about the adverse effects of excessive salt intake is the primary growth drivers for the taste modulators market.
• Manufacturers eat it to restore the sweet flavor. The cost-effectiveness of sweet modulators, natural and flavor characterization properties, and thermal stability drive their market.
• Rising health consciousness among consumers, particularly in China, Japan, Australia, India, and other countries, has increased demand for food and beverages with various health benefits such as fewer calories, less sugar, or less sodium.

Competitive Landscape

To retain their market position, the top players in the taste modulators market are engaging in various research and development initiatives. The introduction of new products and marketing methods has altered the growth dynamics. All these factors are likely to boost the growth of the flavor modulators market.

Some key players are

• DSM
• Ingredion
• Kerry
• Firmenich
• Sensient Technologies

Scope of Report

Market Segments Covered in Taste Modulator Industry Analysis

By Product Type:

• Sweet Modulators
• Salt Modulators
• Fat Modulators

By Application:

• Dairy Products
• Bakery Products
• Confectionery Products
• Meat Products
• Snacks
• Savory
• Alcoholic Beverages
• Non-Alcoholic Beverages

By Region:

• North America
• Latin America
• Europe
• South Asia
• East Asia
• Oceania
• MEA