The global tartrazine market is projected to reach a valuation of US$ 120 Million in 2022, with demand growing at a 7.0% CAGR over the forecast period. Against this backdrop, the market valuation is projected to reach US$ 245 Million by 2032.
Attributes | Key Insights |
---|---|
Tartrazine Market Estimated Size (2022E) | US$ 120 Million |
Projected Market Valuation (2032F) | US$ 245 Million |
Value-based CAGR (2022 to 2032) | 7.0% |
Top Region Market Share (North America) | 34.1% |
Tartrazine is a food colouring that is a synthetic lemon yellow azo dye. It's primarily yellow, but it may be dyed to achieve a variety of green tints. Certain colours are used to represent specific flavours, and the colour of food has an impact on how the flavour of anything added is perceived. Tartrazine is designated as E102 in most food and beverage products.
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Demand for tartrazine is expected to increase at a 7.0% CAGR over the forecast period, in comparison to the 6.2% CAGR registered between 2017 to 2021.
Tartrazine is added to food to make it more appealing, to improve natural colour, to give colour to colourless foods, and to allow consumers to recognise the product by sight. Tartrazine is most commonly used in baking to give baked items a brilliant yellow colour.
It is an azo dye that goes by several different names, including E102, C.I. 19140, FD&C Yellow 5, Yellow 5 Lake, Acid Yellow 23, and Food Yellow 4. It is one of the oldest members of the pyrazolone family of dyes. The tartrazine market is expected to be driven by high demand for exotic-looking delicacies, changing tastes and preferences and general food appeal and aesthetics.
The total demand for tartrazine colourants is expected to be approximately 29,000 MT by 2032. As consumers are becoming more conscious of food ingredients, the need for natural food ingredients is increasing, hence restraining synthetic tartrazine consumption.
Tartrazine food colors have a wide range of uses in food and beverage products. It is a much brighter coloring agent than other natural colorings and gives the product more vibrancy and stability. Tartrazine is also used in coloring froze, convenience, ready-to-eat, processed foods, carbonated drinks, alcoholic beverages as well as juices, and sauces.
Tartrazine sales have boomed due to its affordability and accessibility, the advent of numerous food processing industries since the rise of the internet, and the growing popularity of international cuisine.
Other applications of tartrazine include pharmaceuticals, 3-D printing, household cleaning products, crayons, inks for writing instruments, stamp dyes, and cosmetics. Synthetic colors like tartrazine are cost-effective and hold a competitive advantage over natural colors.
Although precautionary labels are required, the European Union has authorized tartrazine as a legal food color in processed fish or fishery products, bottled fruit or canned or vegetables, processed cheese, and wines and wine-based drinks. It has also been approved by the FDA in the US for ‘declared use’ in drugs, cosmetics, and food. Tartrazine is by far the most popular yellow dye used worldwide in the food and beverage industry.
Tartrazine appears to cause the most intolerance and allergic reactions of all the azo dyes. Also, stringent regulations across various countries and misperceptions about synthetic food colorants among consumers are key restraints to the market.
Being a synthetic azo dye produced by full chemical synthesis, tartrazine lacks nutritional content. Substitute for tartrazine having natural and organic properties such as annatto alternatives, turmeric, and beta-carotene are being used by manufacturers, which is expected to limit sales of tartrazine in the forthcoming years.
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Food Manufacturers in the US are Preferring Tartrazine Yellow
Key food color manufacturers have resilient manufacturing facilities and strong distribution networks along with a vast commercial presence in the US, making it one of the largest markets for all types of food colorants. Hence, the demand for tartrazine dyes is expected to increase at a considerable pace.
As per the study, the US tartrazine market was valued at US$ 32 Million in 2021 which is approximately 27% of the global tartrazine food color market.
Expansion in the Food and Beverage Sector in China Will Fuel Sales of Tartrazine Dye
China is expected to account for a dominant share of the East Asia tartrazine market over the forecast period. Increasing the production of processed food and beverages in the country will boost sales in the market. Moreover, the emergence of various meat processing, bakery & confectionery, pet food, and functional food brands in China will augment the growth in the market.
High Demand for Vibrant Food Colouring Will Boost Tartrazine Color Sales
Among all food coloring applications, beverages, bakery, fruit fillings/ preparations, and confectionery account for the largest share in the tartrazine market. Tartrazine food colors were traditionally included in desserts and confectionery like ice creams, gummy bears, instant puddings, candies, cookies, condiments, and spread like jams, marmalades, pickles, and beverages like energy drinks, and soft drinks.
The beverage segment has over 28.7% of the total tartrazine market share. Besides this, the demand in the bakery, snacks, and cereals segment is expected to accelerate with a CAGR of 6.9% through the assessment period. The fruit fillings segment is also one of the leading applications of tartrazine food colorants, and the segment is expected to account for over 18.5% of the global tartrazine market.
Many local and unorganized players are operating in the global tartrazine market. Tartrazine firms have been reshaping the product to diversify its application and miscibility to attract end-user industries and consumers.
Besides this, they are focusing on distribution channels like e-commerce to gain a competitive edge in the highly consolidated synthetic colors market. Some of the prominent players operating in the market include Sensient Colors LLC, Cathay Industries, Sunfoodtech, GNT International B.V., GFS Chemicals Inc, Dynamic Products Ltd., Sigma-Aldrich Co. LLC., Shanghai Dyestuffs Research Institute Co. Ltd., and TNC Chemicals Philippines Incorporated.
Attribute | Details |
---|---|
Estimated Market Size (2022) | US$ 120 Million |
Projected Market Valuation (2032) | US$ 245 Million |
Value-based CAGR (2022 to 2032) | 7.0% |
Forecast Period | 2022 to 2032 |
Historical Data Available for | 2017 to 2021 |
Market Analysis | US$ Million for Value and MT for Volume |
Key Regions Covered | Global; North America; Latin America; Europe; Middle East and Africa; and India; Asia Pacific |
Key Countries Covered | United States of America, Canada, Mexico, Brazil, Peru, Argentina, United Kingdom, China, India, Japan, Germany, Italy, France, South Africa, South Korea, Australia, and GCC Countries |
Key Segments Covered | Type, Application, and Region |
Key Companies Profiled | Sunfoodtech; Sensient Colors LLC.; Dynamic Products Ltd; Cathay Industries; Town End Leeds PLC; Matrix Pharma Chem; Shanghai Baiyan Industrial Co., Ltd.; Emco Dyestuff Private Limited; Denim Colourchem Pvt Ltd; Neelikon Food Dyes & Chemicals Ltd; Others |
Report Coverage | Market Forecast, Drivers, Restraints, Opportunities and Threats Analysis, Company Share Analysis, Competition Intelligence, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The global tartrazine market is expected to reach a valuation of US$ 120 Million in 2022.
Sales in the China market are slated to increase at a 6.3% CAGR over the assessment period.
The pet food market segment accounted for 1.52% of sales by volume in the tartrazine market in 2021.
The Japan tartrazine market is expected to expand at a 6.7% CAGR between 2022 and 2032.
1. Executive Summary | Tartrazine Market
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Product Launches & Recent Developments
3.4. Product Life Cycle Analysis
3.5. Value Chain Analysis
3.5.1. Supply Side Participants and Their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. % of Operating Margin Analysis
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyers
3.6. Global Market - Pricing Analysis
3.6.1. Price Point Assessment by Region
3.6.2. Price Point Assessment by Form
3.6.3. Price Forecast till 2032
3.6.4. Factors affecting pricing
3.7. Forecast Factors - Relevance & Impact
3.8. Regulatory Landscape
3.8.1. Packaging & Labelling Regulations
3.8.2. Certifications and Certifying Agency Overview
3.8.3. Import/Export Policies
3.9. Production and Consumption Statistics
3.10. Import and Export Statistics
3.11. Consumers Survey Analysis
3.12. Macro-Economic Factors
3.13. Product Claims & Nutritional Information scanned by Buyers
4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032
4.1. Historical Market Size Value (US$ Million) & Volume (MT) Analysis, 2017 to 2021
4.2. Current and Future Market Size Value (US$ Million) & Volume (MT) Projections, 2022 to 2032
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute Opportunity Analysis
5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Form
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Form, 2017 to 2021
5.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Form, 2022 to 2032
5.3.1. Powder
5.3.2. Granulated
5.4. Y-o-Y Growth Trend Analysis By Form, 2017 to 2021
5.5. Absolute Opportunity Analysis By Form, 2022 to 2032
6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Application
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Application, 2017 to 2021
6.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Application, 2022 to 2032
6.3.1. Beverage
6.3.2. Bakery, Snacks, and Cereals
6.3.3. Candy/Confectionery
6.3.4. Dairy
6.3.5. Fruit Preparations/Fillings
6.3.6. Meat, Poultry, Fish, and Eggs
6.3.7. Potatoes, Pasta, and Rice
6.3.8. Sauces, Soups, and Dressings
6.3.9. Seasonings
6.3.10. Pet Food
6.3.11. Others
6.4. Y-o-Y Growth Trend Analysis By Application, 2017 to 2021
6.5. Absolute Opportunity Analysis By Application, 2022 to 2032
7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region
7.1. Introduction
7.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Region, 2017 to 2021
7.3. Current Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Region, 2022 to 2032
7.3.1. North America
7.3.2. Latin America
7.3.3. Europe
7.3.4. East Asia
7.3.5. South Asia
7.3.6. Oceania
7.3.7. Middle East and Africa (MEA)
7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
8.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2017 to 2021
8.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2022 to 2032
8.2.1. By Country
8.2.1.1. United States of America
8.2.1.2. Canada
8.2.2. By Form
8.2.3. By Application
8.3. Market Attractiveness Analysis
8.3.1. By Country
8.3.2. By Form
8.3.3. By Application
8.4. Key Takeaways
9. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
9.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2017 to 2021
9.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2022 to 2032
9.2.1. By Country
9.2.1.1. Brazil
9.2.1.2. Mexico
9.2.1.3. Argentina
9.2.1.4. Chile
9.2.1.5. Peru
9.2.1.6. Rest of Latin America
9.2.2. By Form
9.2.3. By Application
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Form
9.3.3. By Application
9.4. Key Takeaways
10. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2017 to 2021
10.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2022 to 2032
10.2.1. By Country
10.2.1.1. Germany
10.2.1.2. Italy
10.2.1.3. France
10.2.1.4. United Kingdom
10.2.1.5. Spain
10.2.1.6. Russia
10.2.1.7. BENELUX
10.2.1.8. Poland
10.2.1.9. Nordic Countries
10.2.1.10. Rest of Europe
10.2.2. By Form
10.2.3. By Application
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Form
10.3.3. By Application
10.4. Key Takeaways
11. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2017 to 2021
11.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2022 to 2032
11.2.1. By Country
11.2.1.1. China
11.2.1.2. Japan
11.2.1.3. South Korea
11.2.2. By Form
11.2.3. By Application
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Form
11.3.3. By Application
11.4. Key Takeaways
12. South Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2017 to 2021
12.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2022 to 2032
12.2.1. By Country
12.2.1.1. India
12.2.1.2. Thailand
12.2.1.3. Malaysia
12.2.1.4. Indonesia
12.2.1.5. Singapore
12.2.1.6. Rest of South Asia
12.2.2. By Form
12.2.3. By Application
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Form
12.3.3. By Application
12.4. Key Takeaways
13. Oceania Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
13.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2017 to 2021
13.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2022 to 2032
13.2.1. By Country
13.2.1.1. Australia
13.2.1.2. New Zealand
13.2.2. By Form
13.2.3. By Application
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Form
13.3.3. By Application
13.4. Key Takeaways
14. MEA Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country
14.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2017 to 2021
14.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2022 to 2032
14.2.1. By Country
14.2.1.1. GCC Countries
14.2.1.2. South Africa
14.2.1.3. Central Africa
14.2.1.4. North Africa
14.2.2. By Form
14.2.3. By Application
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Form
14.3.3. By Application
14.4. Key Takeaways
15. Key Countries Market Analysis
15.1. United States of America
15.1.1. Pricing Analysis
15.1.2. Market Share Analysis, 2021
15.1.2.1. By Form
15.1.2.2. By Application
15.2. Canada
15.2.1. Pricing Analysis
15.2.2. Market Share Analysis, 2021
15.2.2.1. By Form
15.2.2.2. By Application
15.3. Brazil
15.3.1. Pricing Analysis
15.3.2. Market Share Analysis, 2021
15.3.2.1. By Form
15.3.2.2. By Application
15.4. Mexico
15.4.1. Pricing Analysis
15.4.2. Market Share Analysis, 2021
15.4.2.1. By Form
15.4.2.2. By Application
15.5. Argentina
15.5.1. Pricing Analysis
15.5.2. Market Share Analysis, 2021
15.5.2.1. By Form
15.5.2.2. By Application
15.6. Chile
15.6.1. Pricing Analysis
15.6.2. Market Share Analysis, 2021
15.6.2.1. By Form
15.6.2.2. By Application
15.7. Peru
15.7.1. Pricing Analysis
15.7.2. Market Share Analysis, 2021
15.7.2.1. By Form
15.7.2.2. By Application
15.8. Germany
15.8.1. Pricing Analysis
15.8.2. Market Share Analysis, 2021
15.8.2.1. By Form
15.8.2.2. By Application
15.9. Italy
15.9.1. Pricing Analysis
15.9.2. Market Share Analysis, 2021
15.9.2.1. By Form
15.9.2.2. By Application
15.10. France
15.10.1. Pricing Analysis
15.10.2. Market Share Analysis, 2021
15.10.2.1. By Form
15.10.2.2. By Application
15.11. Spain
15.11.1. Pricing Analysis
15.11.2. Market Share Analysis, 2021
15.11.2.1. By Form
15.11.2.2. By Application
15.12. United Kingdom
15.12.1. Pricing Analysis
15.12.2. Market Share Analysis, 2021
15.12.2.1. By Form
15.12.2.2. By Application
15.13. Russia
15.13.1. Pricing Analysis
15.13.2. Market Share Analysis, 2021
15.13.2.1. By Form
15.13.2.2. By Application
15.14. Poland
15.14.1. Pricing Analysis
15.14.2. Market Share Analysis, 2021
15.14.2.1. By Form
15.14.2.2. By Application
15.15. BENELUX
15.15.1. Pricing Analysis
15.15.2. Market Share Analysis, 2021
15.15.2.1. By Form
15.15.2.2. By Application
15.16. Nordic Countries
15.16.1. Pricing Analysis
15.16.2. Market Share Analysis, 2021
15.16.2.1. By Form
15.16.2.2. By Application
15.17. China
15.17.1. Pricing Analysis
15.17.2. Market Share Analysis, 2021
15.17.2.1. By Form
15.17.2.2. By Application
15.18. Japan
15.18.1. Pricing Analysis
15.18.2. Market Share Analysis, 2021
15.18.2.1. By Form
15.18.2.2. By Application
15.19. South Korea
15.19.1. Pricing Analysis
15.19.2. Market Share Analysis, 2021
15.19.2.1. By Form
15.19.2.2. By Application
15.20. India
15.20.1. Pricing Analysis
15.20.2. Market Share Analysis, 2021
15.20.2.1. By Form
15.20.2.2. By Application
15.21. Thailand
15.21.1. Pricing Analysis
15.21.2. Market Share Analysis, 2021
15.21.2.1. By Form
15.21.2.2. By Application
15.22. Indonesia
15.22.1. Pricing Analysis
15.22.2. Market Share Analysis, 2021
15.22.2.1. By Form
15.22.2.2. By Application
15.23. Malaysia
15.23.1. Pricing Analysis
15.23.2. Market Share Analysis, 2021
15.23.2.1. By Form
15.23.2.2. By Application
15.24. Singapore
15.24.1. Pricing Analysis
15.24.2. Market Share Analysis, 2021
15.24.2.1. By Form
15.24.2.2. By Application
15.25. Australia
15.25.1. Pricing Analysis
15.25.2. Market Share Analysis, 2021
15.25.2.1. By Form
15.25.2.2. By Application
15.26. New Zealand
15.26.1. Pricing Analysis
15.26.2. Market Share Analysis, 2021
15.26.2.1. By Form
15.26.2.2. By Application
15.27. GCC Countries
15.27.1. Pricing Analysis
15.27.2. Market Share Analysis, 2021
15.27.2.1. By Form
15.27.2.2. By Application
15.28. South Africa
15.28.1. Pricing Analysis
15.28.2. Market Share Analysis, 2021
15.28.2.1. By Form
15.28.2.2. By Application
15.29. North Africa
15.29.1. Pricing Analysis
15.29.2. Market Share Analysis, 2021
15.29.2.1. By Form
15.29.2.2. By Application
15.30. Central Africa
15.30.1. Pricing Analysis
15.30.2. Market Share Analysis, 2021
15.30.2.1. By Form
15.30.2.2. By Application
16. Market Structure Analysis
16.1. Competition Dashboard
16.2. Competition Benchmarking
16.3. Market Share Analysis of Top Players
16.3.1. By Regional
16.3.2. By Form
16.3.3. By Application
17. Competition Analysis
17.1. Competition Deep Dive
17.1.1. Sunfoodtech
17.1.1.1. Overview
17.1.1.2. Product Portfolio
17.1.1.3. Profitability by Market Segments (Form/Application/Region)
17.1.1.4. Sales Footprint
17.1.1.5. Strategy Overview
17.1.1.5.1. Marketing Strategy
17.1.1.5.2. Product Strategy
17.1.1.5.3. Channel Strategy
17.1.2. Sensient Colors LLC.
17.1.2.1. Overview
17.1.2.2. Product Portfolio
17.1.2.3. Profitability by Market Segments (Form/Application/Region)
17.1.2.4. Sales Footprint
17.1.2.5. Strategy Overview
17.1.2.5.1. Marketing Strategy
17.1.2.5.2. Product Strategy
17.1.2.5.3. Channel Strategy
17.1.3. Dynemic Products Ltd.
17.1.3.1. Overview
17.1.3.2. Product Portfolio
17.1.3.3. Profitability by Market Segments (Form/Application/Region)
17.1.3.4. Sales Footprint
17.1.3.5. Strategy Overview
17.1.3.5.1. Marketing Strategy
17.1.3.5.2. Product Strategy
17.1.3.5.3. Channel Strategy
17.1.4. Cathay Industries
17.1.4.1. Overview
17.1.4.2. Product Portfolio
17.1.4.3. Profitability by Market Segments (Form/Application/Region)
17.1.4.4. Sales Footprint
17.1.4.5. Strategy Overview
17.1.4.5.1. Marketing Strategy
17.1.4.5.2. Product Strategy
17.1.4.5.3. Channel Strategy
17.1.5. Town End Leeds PLC
17.1.5.1. Overview
17.1.5.2. Product Portfolio
17.1.5.3. Profitability by Market Segments (Form/Application/Region)
17.1.5.4. Sales Footprint
17.1.5.5. Strategy Overview
17.1.5.5.1. Marketing Strategy
17.1.5.5.2. Product Strategy
17.1.5.5.3. Channel Strategy
17.1.6. Matrix Pharma Chem
17.1.6.1. Overview
17.1.6.2. Product Portfolio
17.1.6.3. Profitability by Market Segments (Form/Application/Region)
17.1.6.4. Sales Footprint
17.1.6.5. Strategy Overview
17.1.6.5.1. Marketing Strategy
17.1.6.5.2. Product Strategy
17.1.6.5.3. Channel Strategy
17.1.7. Shanghai Baiyan Industrial Co., Ltd.
17.1.7.1. Overview
17.1.7.2. Product Portfolio
17.1.7.3. Profitability by Market Segments (Form/Application/Region)
17.1.7.4. Sales Footprint
17.1.7.5. Strategy Overview
17.1.7.5.1. Marketing Strategy
17.1.7.5.2. Product Strategy
17.1.7.5.3. Channel Strategy
17.1.8. Emco Dyestuff Private Limited
17.1.8.1. Overview
17.1.8.2. Product Portfolio
17.1.8.3. Profitability by Market Segments (Form/Application/Region)
17.1.8.4. Sales Footprint
17.1.8.5. Strategy Overview
17.1.8.5.1. Marketing Strategy
17.1.8.5.2. Product Strategy
17.1.8.5.3. Channel Strategy
17.1.9. Neelikon Food Dyes & Chemicals Ltd.
17.1.9.1. Overview
17.1.9.2. Product Portfolio
17.1.9.3. Profitability by Market Segments (Form/Application/Region)
17.1.9.4. Sales Footprint
17.1.9.5. Strategy Overview
17.1.9.5.1. Marketing Strategy
17.1.9.5.2. Product Strategy
17.1.9.5.3. Channel Strategy
17.1.10. Others on Additional Request
17.1.10.1. Overview
17.1.10.2. Product Portfolio
17.1.10.3. Profitability by Market Segments (Form/Application/Region)
17.1.10.4. Sales Footprint
17.1.10.5. Strategy Overview
17.1.10.5.1. Marketing Strategy
17.1.10.5.2. Product Strategy
17.1.10.5.3. Channel Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
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