The global tartrazine market is projected to reach a valuation of USD 120 Million in 2022, with demand growing at a 7.0% CAGR over the forecast period. Against this backdrop, the market valuation is projected to reach USD 245 Million by 2032.
| Attributes | Key Insights |
|---|---|
| Tartrazine Market Estimated Size (2022E) | USD 120 Million |
| Projected Market Valuation (2032F) | USD 245 Million |
| Value-based CAGR (2022 to 2032) | 7.0% |
| Top Region Market Share (North America) | 34.1% |
Tartrazine is a food colouring that is a synthetic lemon yellow azo dye. It's primarily yellow, but it may be dyed to achieve a variety of green tints. Certain colours are used to represent specific flavours, and the colour of food has an impact on how the flavour of anything added is perceived. Tartrazine is designated as E102 in most food and beverage products.
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Demand for tartrazine is expected to increase at a 7.0% CAGR over the forecast period, in comparison to the 6.2% CAGR registered between 2017 to 2021.
Tartrazine is added to food to make it more appealing, to improve natural colour, to give colour to colourless foods, and to allow consumers to recognise the product by sight. Tartrazine is most commonly used in baking to give baked items a brilliant yellow colour.
It is an azo dye that goes by several different names, including E102, C.I. 19140, FD&C Yellow 5, Yellow 5 Lake, Acid Yellow 23, and Food Yellow 4. It is one of the oldest members of the pyrazolone family of dyes. The tartrazine market is expected to be driven by high demand for exotic-looking delicacies, changing tastes and preferences and general food appeal and aesthetics.
The total demand for tartrazine colourants is expected to be approximately 29,000 MT by 2032. As consumers are becoming more conscious of food ingredients, the need for natural food ingredients is increasing, hence restraining synthetic tartrazine consumption.
Tartrazine food colors have a wide range of uses in food and beverage products. It is a much brighter coloring agent than other natural colorings and gives the product more vibrancy and stability. Tartrazine is also used in coloring froze, convenience, ready-to-eat, processed foods, carbonated drinks, alcoholic beverages as well as juices, and sauces.
Tartrazine sales have boomed due to its affordability and accessibility, the advent of numerous food processing industries since the rise of the internet, and the growing popularity of international cuisine.
Other applications of tartrazine include pharmaceuticals, 3-D printing, household cleaning products, crayons, inks for writing instruments, stamp dyes, and cosmetics. Synthetic colors like tartrazine are cost-effective and hold a competitive advantage over natural colors.
Although precautionary labels are required, the European Union has authorized tartrazine as a legal food color in processed fish or fishery products, bottled fruit or canned or vegetables, processed cheese, and wines and wine-based drinks. It has also been approved by the FDA in the US for ‘declared use’ in drugs, cosmetics, and food. Tartrazine is by far the most popular yellow dye used worldwide in the food and beverage industry.
Tartrazine appears to cause the most intolerance and allergic reactions of all the azo dyes. Also, stringent regulations across various countries and misperceptions about synthetic food colorants among consumers are key restraints to the market.
Being a synthetic azo dye produced by full chemical synthesis, tartrazine lacks nutritional content. Substitute for tartrazine having natural and organic properties such as annatto alternatives, turmeric, and beta-carotene are being used by manufacturers, which is expected to limit sales of tartrazine in the forthcoming years.
Food Manufacturers in the US are Preferring Tartrazine Yellow
Key food color manufacturers have resilient manufacturing facilities and strong distribution networks along with a vast commercial presence in the US, making it one of the largest markets for all types of food colorants. Hence, the demand for tartrazine dyes is expected to increase at a considerable pace.
As per the study, the US tartrazine market was valued at USD 32 Million in 2021 which is approximately 27% of the global tartrazine food color market.
Expansion in the Food and Beverage Sector in China Will Fuel Sales of Tartrazine Dye
China is expected to account for a dominant share of the East Asia tartrazine market over the forecast period. Increasing the production of processed food and beverages in the country will boost sales in the market. Moreover, the emergence of various meat processing, bakery & confectionery, pet food, and functional food brands in China will augment the growth in the market.
High Demand for Vibrant Food Colouring Will Boost Tartrazine Color Sales
Among all food coloring applications, beverages, bakery, fruit fillings/ preparations, and confectionery account for the largest share in the tartrazine market. Tartrazine food colors were traditionally included in desserts and confectionery like ice creams, gummy bears, instant puddings, candies, cookies, condiments, and spread like jams, marmalades, pickles, and beverages like energy drinks, and soft drinks.
The beverage segment has over 28.7% of the total tartrazine market share. Besides this, the demand in the bakery, snacks, and cereals segment is expected to accelerate with a CAGR of 6.9% through the assessment period. The fruit fillings segment is also one of the leading applications of tartrazine food colorants, and the segment is expected to account for over 18.5% of the global tartrazine market.
Many local and unorganized players are operating in the global tartrazine market. Tartrazine firms have been reshaping the product to diversify its application and miscibility to attract end-user industries and consumers.
Besides this, they are focusing on distribution channels like e-commerce to gain a competitive edge in the highly consolidated synthetic colors market. Some of the prominent players operating in the market include Sensient Colors LLC, Cathay Industries, Sunfoodtech, GNT International B.V., GFS Chemicals Inc, Dynamic Products Ltd., Sigma-Aldrich Co. LLC., Shanghai Dyestuffs Research Institute Co. Ltd., and TNC Chemicals Philippines Incorporated.
| Attribute | Details |
|---|---|
| Estimated Market Size (2022) | USD 120 Million |
| Projected Market Valuation (2032) | USD 245 Million |
| Value-based CAGR (2022 to 2032) | 7.0% |
| Forecast Period | 2022 to 2032 |
| Historical Data Available for | 2017 to 2021 |
| Market Analysis | USD Million for Value and MT for Volume |
| Key Regions Covered | Global; North America; Latin America; Europe; Middle East and Africa; and India; Asia Pacific |
| Key Countries Covered | United States of America, Canada, Mexico, Brazil, Peru, Argentina, United Kingdom, China, India, Japan, Germany, Italy, France, South Africa, South Korea, Australia, and GCC Countries |
| Key Segments Covered | Type, Application, and Region |
| Key Companies Profiled | Sunfoodtech; Sensient Colors LLC.; Dynamic Products Ltd; Cathay Industries; Town End Leeds PLC; Matrix Pharma Chem; Shanghai Baiyan Industrial Co., Ltd.; Emco Dyestuff Private Limited; Denim Colourchem Pvt Ltd; Neelikon Food Dyes & Chemicals Ltd; Others |
| Report Coverage | Market Forecast, Drivers, Restraints, Opportunities and Threats Analysis, Company Share Analysis, Competition Intelligence, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The global tartrazine market is expected to reach a valuation of USD 120 Million in 2022.
Sales in the China market are slated to increase at a 6.3% CAGR over the assessment period.
The pet food market segment accounted for 1.52% of sales by volume in the tartrazine market in 2021.
The Japan tartrazine market is expected to expand at a 6.7% CAGR between 2022 and 2032.
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Tartrazine Market
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