The global tartrazine market is projected to reach a valuation of US$ 120 Million in 2022, with demand growing at a 7.0% CAGR over the forecast period. Against this backdrop, the market valuation is projected to reach US$ 245 Million by 2032.
Attributes | Key Insights |
---|---|
Tartrazine Market Estimated Size (2022E) | US$ 120 Million |
Projected Market Valuation (2032F) | US$ 245 Million |
Value-based CAGR (2022 to 2032) | 7.0% |
Top Region Market Share (North America) | 34.1% |
Tartrazine is a food colouring that is a synthetic lemon yellow azo dye. It's primarily yellow, but it may be dyed to achieve a variety of green tints. Certain colours are used to represent specific flavours, and the colour of food has an impact on how the flavour of anything added is perceived. Tartrazine is designated as E102 in most food and beverage products.
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Demand for tartrazine is expected to increase at a 7.0% CAGR over the forecast period, in comparison to the 6.2% CAGR registered between 2017 to 2021.
Tartrazine is added to food to make it more appealing, to improve natural colour, to give colour to colourless foods, and to allow consumers to recognise the product by sight. Tartrazine is most commonly used in baking to give baked items a brilliant yellow colour.
It is an azo dye that goes by several different names, including E102, C.I. 19140, FD&C Yellow 5, Yellow 5 Lake, Acid Yellow 23, and Food Yellow 4. It is one of the oldest members of the pyrazolone family of dyes. The tartrazine market is expected to be driven by high demand for exotic-looking delicacies, changing tastes and preferences and general food appeal and aesthetics.
The total demand for tartrazine colourants is expected to be approximately 29,000 MT by 2032. As consumers are becoming more conscious of food ingredients, the need for natural food ingredients is increasing, hence restraining synthetic tartrazine consumption.
Tartrazine food colors have a wide range of uses in food and beverage products. It is a much brighter coloring agent than other natural colorings and gives the product more vibrancy and stability. Tartrazine is also used in coloring froze, convenience, ready-to-eat, processed foods, carbonated drinks, alcoholic beverages as well as juices, and sauces.
Tartrazine sales have boomed due to its affordability and accessibility, the advent of numerous food processing industries since the rise of the internet, and the growing popularity of international cuisine.
Other applications of tartrazine include pharmaceuticals, 3-D printing, household cleaning products, crayons, inks for writing instruments, stamp dyes, and cosmetics. Synthetic colors like tartrazine are cost-effective and hold a competitive advantage over natural colors.
Although precautionary labels are required, the European Union has authorized tartrazine as a legal food color in processed fish or fishery products, bottled fruit or canned or vegetables, processed cheese, and wines and wine-based drinks. It has also been approved by the FDA in the US for ‘declared use’ in drugs, cosmetics, and food. Tartrazine is by far the most popular yellow dye used worldwide in the food and beverage industry.
Tartrazine appears to cause the most intolerance and allergic reactions of all the azo dyes. Also, stringent regulations across various countries and misperceptions about synthetic food colorants among consumers are key restraints to the market.
Being a synthetic azo dye produced by full chemical synthesis, tartrazine lacks nutritional content. Substitute for tartrazine having natural and organic properties such as annatto alternatives, turmeric, and beta-carotene are being used by manufacturers, which is expected to limit sales of tartrazine in the forthcoming years.
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Food Manufacturers in the US are Preferring Tartrazine Yellow
Key food color manufacturers have resilient manufacturing facilities and strong distribution networks along with a vast commercial presence in the US, making it one of the largest markets for all types of food colorants. Hence, the demand for tartrazine dyes is expected to increase at a considerable pace.
As per the study, the US tartrazine market was valued at US$ 32 Million in 2021 which is approximately 27% of the global tartrazine food color market.
Expansion in the Food and Beverage Sector in China Will Fuel Sales of Tartrazine Dye
China is expected to account for a dominant share of the East Asia tartrazine market over the forecast period. Increasing the production of processed food and beverages in the country will boost sales in the market. Moreover, the emergence of various meat processing, bakery & confectionery, pet food, and functional food brands in China will augment the growth in the market.
High Demand for Vibrant Food Colouring Will Boost Tartrazine Color Sales
Among all food coloring applications, beverages, bakery, fruit fillings/ preparations, and confectionery account for the largest share in the tartrazine market. Tartrazine food colors were traditionally included in desserts and confectionery like ice creams, gummy bears, instant puddings, candies, cookies, condiments, and spread like jams, marmalades, pickles, and beverages like energy drinks, and soft drinks.
The beverage segment has over 28.7% of the total tartrazine market share. Besides this, the demand in the bakery, snacks, and cereals segment is expected to accelerate with a CAGR of 6.9% through the assessment period. The fruit fillings segment is also one of the leading applications of tartrazine food colorants, and the segment is expected to account for over 18.5% of the global tartrazine market.
Many local and unorganized players are operating in the global tartrazine market. Tartrazine firms have been reshaping the product to diversify its application and miscibility to attract end-user industries and consumers.
Besides this, they are focusing on distribution channels like e-commerce to gain a competitive edge in the highly consolidated synthetic colors market. Some of the prominent players operating in the market include Sensient Colors LLC, Cathay Industries, Sunfoodtech, GNT International B.V., GFS Chemicals Inc, Dynamic Products Ltd., Sigma-Aldrich Co. LLC., Shanghai Dyestuffs Research Institute Co. Ltd., and TNC Chemicals Philippines Incorporated.
Attribute | Details |
---|---|
Estimated Market Size (2022) | US$ 120 Million |
Projected Market Valuation (2032) | US$ 245 Million |
Value-based CAGR (2022 to 2032) | 7.0% |
Forecast Period | 2022 to 2032 |
Historical Data Available for | 2017 to 2021 |
Market Analysis | US$ Million for Value and MT for Volume |
Key Regions Covered | Global; North America; Latin America; Europe; Middle East and Africa; and India; Asia Pacific |
Key Countries Covered | United States of America, Canada, Mexico, Brazil, Peru, Argentina, United Kingdom, China, India, Japan, Germany, Italy, France, South Africa, South Korea, Australia, and GCC Countries |
Key Segments Covered | Type, Application, and Region |
Key Companies Profiled | Sunfoodtech; Sensient Colors LLC.; Dynamic Products Ltd; Cathay Industries; Town End Leeds PLC; Matrix Pharma Chem; Shanghai Baiyan Industrial Co., Ltd.; Emco Dyestuff Private Limited; Denim Colourchem Pvt Ltd; Neelikon Food Dyes & Chemicals Ltd; Others |
Report Coverage | Market Forecast, Drivers, Restraints, Opportunities and Threats Analysis, Company Share Analysis, Competition Intelligence, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The global tartrazine market is expected to reach a valuation of US$ 120 Million in 2022.
Sales in the China market are slated to increase at a 6.3% CAGR over the assessment period.
The pet food market segment accounted for 1.52% of sales by volume in the tartrazine market in 2021.
The Japan tartrazine market is expected to expand at a 6.7% CAGR between 2022 and 2032.
1. Executive Summary | Tartrazine Market 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Product Launches & Recent Developments 3.4. Product Life Cycle Analysis 3.5. Value Chain Analysis 3.5.1. Supply Side Participants and Their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. % of Operating Margin Analysis 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyers 3.6. Global Market - Pricing Analysis 3.6.1. Price Point Assessment by Region 3.6.2. Price Point Assessment by Form 3.6.3. Price Forecast till 2032 3.6.4. Factors affecting pricing 3.7. Forecast Factors - Relevance & Impact 3.8. Regulatory Landscape 3.8.1. Packaging & Labelling Regulations 3.8.2. Certifications and Certifying Agency Overview 3.8.3. Import/Export Policies 3.9. Production and Consumption Statistics 3.10. Import and Export Statistics 3.11. Consumers Survey Analysis 3.12. Macro-Economic Factors 3.13. Product Claims & Nutritional Information scanned by Buyers 4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032 4.1. Historical Market Size Value (US$ Million) & Volume (MT) Analysis, 2017 to 2021 4.2. Current and Future Market Size Value (US$ Million) & Volume (MT) Projections, 2022 to 2032 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute Opportunity Analysis 5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Form 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Form, 2017 to 2021 5.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Form, 2022 to 2032 5.3.1. Powder 5.3.2. Granulated 5.4. Y-o-Y Growth Trend Analysis By Form, 2017 to 2021 5.5. Absolute Opportunity Analysis By Form, 2022 to 2032 6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Application 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Application, 2017 to 2021 6.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Application, 2022 to 2032 6.3.1. Beverage 6.3.2. Bakery, Snacks, and Cereals 6.3.3. Candy/Confectionery 6.3.4. Dairy 6.3.5. Fruit Preparations/Fillings 6.3.6. Meat, Poultry, Fish, and Eggs 6.3.7. Potatoes, Pasta, and Rice 6.3.8. Sauces, Soups, and Dressings 6.3.9. Seasonings 6.3.10. Pet Food 6.3.11. Others 6.4. Y-o-Y Growth Trend Analysis By Application, 2017 to 2021 6.5. Absolute Opportunity Analysis By Application, 2022 to 2032 7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region 7.1. Introduction 7.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Region, 2017 to 2021 7.3. Current Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Region, 2022 to 2032 7.3.1. North America 7.3.2. Latin America 7.3.3. Europe 7.3.4. East Asia 7.3.5. South Asia 7.3.6. Oceania 7.3.7. Middle East and Africa (MEA) 7.4. Market Attractiveness Analysis By Region 8. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 8.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2017 to 2021 8.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2022 to 2032 8.2.1. By Country 8.2.1.1. United States of America 8.2.1.2. Canada 8.2.2. By Form 8.2.3. By Application 8.3. Market Attractiveness Analysis 8.3.1. By Country 8.3.2. By Form 8.3.3. By Application 8.4. Key Takeaways 9. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2017 to 2021 9.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2022 to 2032 9.2.1. By Country 9.2.1.1. Brazil 9.2.1.2. Mexico 9.2.1.3. Argentina 9.2.1.4. Chile 9.2.1.5. Peru 9.2.1.6. Rest of Latin America 9.2.2. By Form 9.2.3. By Application 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Form 9.3.3. By Application 9.4. Key Takeaways 10. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2017 to 2021 10.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2022 to 2032 10.2.1. By Country 10.2.1.1. Germany 10.2.1.2. Italy 10.2.1.3. France 10.2.1.4. United Kingdom 10.2.1.5. Spain 10.2.1.6. Russia 10.2.1.7. BENELUX 10.2.1.8. Poland 10.2.1.9. Nordic Countries 10.2.1.10. Rest of Europe 10.2.2. By Form 10.2.3. By Application 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Form 10.3.3. By Application 10.4. Key Takeaways 11. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2017 to 2021 11.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2022 to 2032 11.2.1. By Country 11.2.1.1. China 11.2.1.2. Japan 11.2.1.3. South Korea 11.2.2. By Form 11.2.3. By Application 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Form 11.3.3. By Application 11.4. Key Takeaways 12. South Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2017 to 2021 12.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2022 to 2032 12.2.1. By Country 12.2.1.1. India 12.2.1.2. Thailand 12.2.1.3. Malaysia 12.2.1.4. Indonesia 12.2.1.5. Singapore 12.2.1.6. Rest of South Asia 12.2.2. By Form 12.2.3. By Application 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Form 12.3.3. By Application 12.4. Key Takeaways 13. Oceania Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2017 to 2021 13.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2022 to 2032 13.2.1. By Country 13.2.1.1. Australia 13.2.1.2. New Zealand 13.2.2. By Form 13.2.3. By Application 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Form 13.3.3. By Application 13.4. Key Takeaways 14. MEA Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2017 to 2021 14.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2022 to 2032 14.2.1. By Country 14.2.1.1. GCC Countries 14.2.1.2. South Africa 14.2.1.3. Central Africa 14.2.1.4. North Africa 14.2.2. By Form 14.2.3. By Application 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Form 14.3.3. By Application 14.4. Key Takeaways 15. Key Countries Market Analysis 15.1. United States of America 15.1.1. Pricing Analysis 15.1.2. Market Share Analysis, 2021 15.1.2.1. By Form 15.1.2.2. By Application 15.2. Canada 15.2.1. Pricing Analysis 15.2.2. Market Share Analysis, 2021 15.2.2.1. By Form 15.2.2.2. By Application 15.3. Brazil 15.3.1. Pricing Analysis 15.3.2. Market Share Analysis, 2021 15.3.2.1. By Form 15.3.2.2. By Application 15.4. Mexico 15.4.1. Pricing Analysis 15.4.2. Market Share Analysis, 2021 15.4.2.1. By Form 15.4.2.2. By Application 15.5. Argentina 15.5.1. Pricing Analysis 15.5.2. Market Share Analysis, 2021 15.5.2.1. By Form 15.5.2.2. By Application 15.6. Chile 15.6.1. Pricing Analysis 15.6.2. Market Share Analysis, 2021 15.6.2.1. By Form 15.6.2.2. By Application 15.7. Peru 15.7.1. Pricing Analysis 15.7.2. Market Share Analysis, 2021 15.7.2.1. By Form 15.7.2.2. By Application 15.8. Germany 15.8.1. Pricing Analysis 15.8.2. Market Share Analysis, 2021 15.8.2.1. By Form 15.8.2.2. By Application 15.9. Italy 15.9.1. Pricing Analysis 15.9.2. Market Share Analysis, 2021 15.9.2.1. By Form 15.9.2.2. By Application 15.10. France 15.10.1. Pricing Analysis 15.10.2. Market Share Analysis, 2021 15.10.2.1. By Form 15.10.2.2. By Application 15.11. Spain 15.11.1. Pricing Analysis 15.11.2. Market Share Analysis, 2021 15.11.2.1. By Form 15.11.2.2. By Application 15.12. United Kingdom 15.12.1. Pricing Analysis 15.12.2. Market Share Analysis, 2021 15.12.2.1. By Form 15.12.2.2. By Application 15.13. Russia 15.13.1. Pricing Analysis 15.13.2. Market Share Analysis, 2021 15.13.2.1. By Form 15.13.2.2. By Application 15.14. Poland 15.14.1. Pricing Analysis 15.14.2. Market Share Analysis, 2021 15.14.2.1. By Form 15.14.2.2. By Application 15.15. BENELUX 15.15.1. Pricing Analysis 15.15.2. Market Share Analysis, 2021 15.15.2.1. By Form 15.15.2.2. By Application 15.16. Nordic Countries 15.16.1. Pricing Analysis 15.16.2. Market Share Analysis, 2021 15.16.2.1. By Form 15.16.2.2. By Application 15.17. China 15.17.1. Pricing Analysis 15.17.2. Market Share Analysis, 2021 15.17.2.1. By Form 15.17.2.2. By Application 15.18. Japan 15.18.1. Pricing Analysis 15.18.2. Market Share Analysis, 2021 15.18.2.1. By Form 15.18.2.2. By Application 15.19. South Korea 15.19.1. Pricing Analysis 15.19.2. Market Share Analysis, 2021 15.19.2.1. By Form 15.19.2.2. By Application 15.20. India 15.20.1. Pricing Analysis 15.20.2. Market Share Analysis, 2021 15.20.2.1. By Form 15.20.2.2. By Application 15.21. Thailand 15.21.1. Pricing Analysis 15.21.2. Market Share Analysis, 2021 15.21.2.1. By Form 15.21.2.2. By Application 15.22. Indonesia 15.22.1. Pricing Analysis 15.22.2. Market Share Analysis, 2021 15.22.2.1. By Form 15.22.2.2. By Application 15.23. Malaysia 15.23.1. Pricing Analysis 15.23.2. Market Share Analysis, 2021 15.23.2.1. By Form 15.23.2.2. By Application 15.24. Singapore 15.24.1. Pricing Analysis 15.24.2. Market Share Analysis, 2021 15.24.2.1. By Form 15.24.2.2. By Application 15.25. Australia 15.25.1. Pricing Analysis 15.25.2. Market Share Analysis, 2021 15.25.2.1. By Form 15.25.2.2. By Application 15.26. New Zealand 15.26.1. Pricing Analysis 15.26.2. Market Share Analysis, 2021 15.26.2.1. By Form 15.26.2.2. By Application 15.27. GCC Countries 15.27.1. Pricing Analysis 15.27.2. Market Share Analysis, 2021 15.27.2.1. By Form 15.27.2.2. By Application 15.28. South Africa 15.28.1. Pricing Analysis 15.28.2. Market Share Analysis, 2021 15.28.2.1. By Form 15.28.2.2. By Application 15.29. North Africa 15.29.1. Pricing Analysis 15.29.2. Market Share Analysis, 2021 15.29.2.1. By Form 15.29.2.2. By Application 15.30. Central Africa 15.30.1. Pricing Analysis 15.30.2. Market Share Analysis, 2021 15.30.2.1. By Form 15.30.2.2. By Application 16. Market Structure Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Market Share Analysis of Top Players 16.3.1. By Regional 16.3.2. By Form 16.3.3. By Application 17. Competition Analysis 17.1. Competition Deep Dive 17.1.1. Sunfoodtech 17.1.1.1. Overview 17.1.1.2. Product Portfolio 17.1.1.3. Profitability by Market Segments (Form/Application/Region) 17.1.1.4. Sales Footprint 17.1.1.5. Strategy Overview 17.1.1.5.1. Marketing Strategy 17.1.1.5.2. Product Strategy 17.1.1.5.3. Channel Strategy 17.1.2. Sensient Colors LLC. 17.1.2.1. Overview 17.1.2.2. Product Portfolio 17.1.2.3. Profitability by Market Segments (Form/Application/Region) 17.1.2.4. Sales Footprint 17.1.2.5. Strategy Overview 17.1.2.5.1. Marketing Strategy 17.1.2.5.2. Product Strategy 17.1.2.5.3. Channel Strategy 17.1.3. Dynemic Products Ltd. 17.1.3.1. Overview 17.1.3.2. Product Portfolio 17.1.3.3. Profitability by Market Segments (Form/Application/Region) 17.1.3.4. Sales Footprint 17.1.3.5. Strategy Overview 17.1.3.5.1. Marketing Strategy 17.1.3.5.2. Product Strategy 17.1.3.5.3. Channel Strategy 17.1.4. Cathay Industries 17.1.4.1. Overview 17.1.4.2. Product Portfolio 17.1.4.3. Profitability by Market Segments (Form/Application/Region) 17.1.4.4. Sales Footprint 17.1.4.5. Strategy Overview 17.1.4.5.1. Marketing Strategy 17.1.4.5.2. Product Strategy 17.1.4.5.3. Channel Strategy 17.1.5. Town End Leeds PLC 17.1.5.1. Overview 17.1.5.2. Product Portfolio 17.1.5.3. Profitability by Market Segments (Form/Application/Region) 17.1.5.4. Sales Footprint 17.1.5.5. Strategy Overview 17.1.5.5.1. Marketing Strategy 17.1.5.5.2. Product Strategy 17.1.5.5.3. Channel Strategy 17.1.6. Matrix Pharma Chem 17.1.6.1. Overview 17.1.6.2. Product Portfolio 17.1.6.3. Profitability by Market Segments (Form/Application/Region) 17.1.6.4. Sales Footprint 17.1.6.5. Strategy Overview 17.1.6.5.1. Marketing Strategy 17.1.6.5.2. Product Strategy 17.1.6.5.3. Channel Strategy 17.1.7. Shanghai Baiyan Industrial Co., Ltd. 17.1.7.1. Overview 17.1.7.2. Product Portfolio 17.1.7.3. Profitability by Market Segments (Form/Application/Region) 17.1.7.4. Sales Footprint 17.1.7.5. Strategy Overview 17.1.7.5.1. Marketing Strategy 17.1.7.5.2. Product Strategy 17.1.7.5.3. Channel Strategy 17.1.8. Emco Dyestuff Private Limited 17.1.8.1. Overview 17.1.8.2. Product Portfolio 17.1.8.3. Profitability by Market Segments (Form/Application/Region) 17.1.8.4. Sales Footprint 17.1.8.5. Strategy Overview 17.1.8.5.1. Marketing Strategy 17.1.8.5.2. Product Strategy 17.1.8.5.3. Channel Strategy 17.1.9. Neelikon Food Dyes & Chemicals Ltd. 17.1.9.1. Overview 17.1.9.2. Product Portfolio 17.1.9.3. Profitability by Market Segments (Form/Application/Region) 17.1.9.4. Sales Footprint 17.1.9.5. Strategy Overview 17.1.9.5.1. Marketing Strategy 17.1.9.5.2. Product Strategy 17.1.9.5.3. Channel Strategy 17.1.10. Others on Additional Request 17.1.10.1. Overview 17.1.10.2. Product Portfolio 17.1.10.3. Profitability by Market Segments (Form/Application/Region) 17.1.10.4. Sales Footprint 17.1.10.5. Strategy Overview 17.1.10.5.1. Marketing Strategy 17.1.10.5.2. Product Strategy 17.1.10.5.3. Channel Strategy 18. Assumptions & Acronyms Used 19. Research Methodology
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