Tartrazine Market Outlook (2022 to 2032)

The global tartrazine market is projected to reach a valuation of US$ 120 Million in 2022, with demand growing at a 7.0% CAGR over the forecast period. Against this backdrop, the market valuation is projected to reach US$ 245 Million by 2032.

Attributes Key Insights
Tartrazine Market Estimated Size (2022E) US$ 120 Million
Projected Market Valuation (2032F) US$ 245 Million
Value-based CAGR (2022 to 2032) 7.0%
Top Region Market Share (North America) 34.1%

Tartrazine is a food colouring that is a synthetic lemon yellow azo dye. It's primarily yellow, but it may be dyed to achieve a variety of green tints. Certain colours are used to represent specific flavours, and the colour of food has an impact on how the flavour of anything added is perceived. Tartrazine is designated as E102 in most food and beverage products.

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2017 to 2021 Tartrazine Market Sales Outlook vs 2022 to 2032 Demand Forecast

Demand for tartrazine is expected to increase at a 7.0% CAGR over the forecast period, in comparison to the 6.2% CAGR registered between 2017 to 2021.

Tartrazine is added to food to make it more appealing, to improve natural colour, to give colour to colourless foods, and to allow consumers to recognise the product by sight. Tartrazine is most commonly used in baking to give baked items a brilliant yellow colour.

It is an azo dye that goes by several different names, including E102, C.I. 19140, FD&C Yellow 5, Yellow 5 Lake, Acid Yellow 23, and Food Yellow 4. It is one of the oldest members of the pyrazolone family of dyes. The tartrazine market is expected to be driven by high demand for exotic-looking delicacies, changing tastes and preferences and general food appeal and aesthetics.

The total demand for tartrazine colourants is expected to be approximately 29,000 MT by 2032. As consumers are becoming more conscious of food ingredients, the need for natural food ingredients is increasing, hence restraining synthetic tartrazine consumption.

What are the Key Trends Driving Sales of Tartrazine?

Tartrazine food colors have a wide range of uses in food and beverage products. It is a much brighter coloring agent than other natural colorings and gives the product more vibrancy and stability. Tartrazine is also used in coloring froze, convenience, ready-to-eat, processed foods, carbonated drinks, alcoholic beverages as well as juices, and sauces.

Tartrazine sales have boomed due to its affordability and accessibility, the advent of numerous food processing industries since the rise of the internet, and the growing popularity of international cuisine.

Other applications of tartrazine include pharmaceuticals, 3-D printing, household cleaning products, crayons, inks for writing instruments, stamp dyes, and cosmetics. Synthetic colors like tartrazine are cost-effective and hold a competitive advantage over natural colors.

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What are the Regulations Pertaining to Tartrazine Use?

Although precautionary labels are required, the European Union has authorized tartrazine as a legal food color in processed fish or fishery products, bottled fruit or canned or vegetables, processed cheese, and wines and wine-based drinks. It has also been approved by the FDA in the US for ‘declared use’ in drugs, cosmetics, and food. Tartrazine is by far the most popular yellow dye used worldwide in the food and beverage industry.

Which Factors are Restraining Demand for Tartrazine?

Tartrazine appears to cause the most intolerance and allergic reactions of all the azo dyes. Also, stringent regulations across various countries and misperceptions about synthetic food colorants among consumers are key restraints to the market.

Being a synthetic azo dye produced by full chemical synthesis, tartrazine lacks nutritional content. Substitute for tartrazine having natural and organic properties such as annatto alternatives, turmeric, and beta-carotene are being used by manufacturers, which is expected to limit sales of tartrazine in the forthcoming years.

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Country-wise Insights

How is the US Tartrazine Market Faring?

Food Manufacturers in the US are Preferring Tartrazine Yellow

Key food color manufacturers have resilient manufacturing facilities and strong distribution networks along with a vast commercial presence in the US, making it one of the largest markets for all types of food colorants. Hence, the demand for tartrazine dyes is expected to increase at a considerable pace.

As per the study, the US tartrazine market was valued at US$ 32 Million in 2021 which is approximately 27% of the global tartrazine food color market.

What is Driving the China Tartrazine Market Outlook?

Expansion in the Food and Beverage Sector in China Will Fuel Sales of Tartrazine Dye

China is expected to account for a dominant share of the East Asia tartrazine market over the forecast period. Increasing the production of processed food and beverages in the country will boost sales in the market. Moreover, the emergence of various meat processing, bakery & confectionery, pet food, and functional food brands in China will augment the growth in the market.

Category-wise Insights

Which is the Leading Application of Tartrazine?

High Demand for Vibrant Food Colouring Will Boost Tartrazine Color Sales

Among all food coloring applications, beverages, bakery, fruit fillings/ preparations, and confectionery account for the largest share in the tartrazine market. Tartrazine food colors were traditionally included in desserts and confectionery like ice creams, gummy bears, instant puddings, candies, cookies, condiments, and spread like jams, marmalades, pickles, and beverages like energy drinks, and soft drinks.

The beverage segment has over 28.7% of the total tartrazine market share. Besides this, the demand in the bakery, snacks, and cereals segment is expected to accelerate with a CAGR of 6.9% through the assessment period. The fruit fillings segment is also one of the leading applications of tartrazine food colorants, and the segment is expected to account for over 18.5% of the global tartrazine market.

Competitive Landscape

Many local and unorganized players are operating in the global tartrazine market. Tartrazine firms have been reshaping the product to diversify its application and miscibility to attract end-user industries and consumers.

Besides this, they are focusing on distribution channels like e-commerce to gain a competitive edge in the highly consolidated synthetic colors market. Some of the prominent players operating in the market include Sensient Colors LLC, Cathay Industries, Sunfoodtech, GNT International B.V., GFS Chemicals Inc, Dynamic Products Ltd., Sigma-Aldrich Co. LLC., Shanghai Dyestuffs Research Institute Co. Ltd., and TNC Chemicals Philippines Incorporated.

Scope of the Report

Attribute Details
Estimated Market Size (2022) US$ 120 Million
Projected Market Valuation (2032) US$ 245 Million
Value-based CAGR (2022 to 2032) 7.0%
Forecast Period 2022 to 2032
Historical Data Available for 2017 to 2021
Market Analysis US$ Million for Value and MT for Volume
Key Regions Covered Global; North America; Latin America; Europe; Middle East and Africa; and India; Asia Pacific
Key Countries Covered United States of America, Canada, Mexico, Brazil, Peru, Argentina, United Kingdom, China, India, Japan, Germany, Italy, France, South Africa, South Korea, Australia, and GCC Countries
Key Segments Covered Type, Application, and Region
Key Companies Profiled Sunfoodtech; Sensient Colors LLC.; Dynamic Products Ltd; Cathay Industries; Town End Leeds PLC; Matrix Pharma Chem; Shanghai Baiyan Industrial Co., Ltd.; Emco Dyestuff Private Limited; Denim Colourchem Pvt Ltd; Neelikon Food Dyes & Chemicals Ltd; Others
Report Coverage Market Forecast, Drivers, Restraints, Opportunities and Threats Analysis, Company Share Analysis, Competition Intelligence, Market Dynamics and Challenges, and Strategic Growth Initiatives

Tartrazine Market Taxonomy

By Form:

  • Powder
  • Granulated

By Application:

  • Beverage
  • Bakery, Snacks, and Cereals
  • Candy/ Confectionery
  • Dairy
  • Fruit Preparations/ Fillings
  • Meat, Poultry, Fish, and Eggs
  • Potatoes, Pasta, and Rice
  • Sauces, Soups, and Dressings
  • Seasonings
  • Pet Food
  • Others

By Region:

  • Global
  • North America
  • Latin America
  • Europe, the Middle East and Africa, and India
  • Asia Pacific

Frequently Asked Questions

How big is the global tartrazine market?

The global tartrazine market is expected to reach a valuation of US$ 120 Million in 2022.

What is the China tartrazine market outlook?

Sales in the China market are slated to increase at a 6.3% CAGR over the assessment period.

How much does the pet food industry contribute to the tartrazine food colors market?

The pet food market segment accounted for 1.52% of sales by volume in the tartrazine market in 2021.

At what rate will demand for tartrazine in Japan?

The Japan tartrazine market is expected to expand at a 6.7% CAGR between 2022 and 2032.

Table of Content

1. Executive Summary | Tartrazine Market

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Product Launches & Recent Developments

    3.4. Product Life Cycle Analysis

    3.5. Value Chain Analysis

        3.5.1. Supply Side Participants and Their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. % of Operating Margin Analysis

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyers

    3.6. Global Market - Pricing Analysis

        3.6.1. Price Point Assessment by Region

        3.6.2. Price Point Assessment by Form

        3.6.3. Price Forecast till 2032

        3.6.4. Factors affecting pricing

    3.7. Forecast Factors - Relevance & Impact

    3.8. Regulatory Landscape

        3.8.1. Packaging & Labelling Regulations

        3.8.2. Certifications and Certifying Agency Overview

        3.8.3. Import/Export Policies

    3.9. Production and Consumption Statistics

    3.10. Import and Export Statistics

    3.11. Consumers Survey Analysis

    3.12. Macro-Economic Factors

    3.13. Product Claims & Nutritional Information scanned by Buyers

4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032

    4.1. Historical Market Size Value (US$ Million) & Volume (MT) Analysis, 2017 to 2021

    4.2. Current and Future Market Size Value (US$ Million) & Volume (MT) Projections, 2022 to 2032

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute Opportunity Analysis

5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Form

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Form, 2017 to 2021

    5.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Form, 2022 to 2032

        5.3.1. Powder

        5.3.2. Granulated

    5.4. Y-o-Y Growth Trend Analysis By Form, 2017 to 2021

    5.5. Absolute Opportunity Analysis By Form, 2022 to 2032

6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Application

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Application, 2017 to 2021

    6.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Application, 2022 to 2032

        6.3.1. Beverage

        6.3.2. Bakery, Snacks, and Cereals

        6.3.3. Candy/Confectionery

        6.3.4. Dairy

        6.3.5. Fruit Preparations/Fillings

        6.3.6. Meat, Poultry, Fish, and Eggs

        6.3.7. Potatoes, Pasta, and Rice

        6.3.8. Sauces, Soups, and Dressings

        6.3.9. Seasonings

        6.3.10. Pet Food

        6.3.11. Others

    6.4. Y-o-Y Growth Trend Analysis By Application, 2017 to 2021

    6.5. Absolute Opportunity Analysis By Application, 2022 to 2032

7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Region, 2017 to 2021

    7.3. Current Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Region, 2022 to 2032

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Europe

        7.3.4. East Asia

        7.3.5. South Asia

        7.3.6. Oceania

        7.3.7. Middle East and Africa (MEA)

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    8.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2017 to 2021

    8.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2022 to 2032

        8.2.1. By Country

            8.2.1.1. United States of America

            8.2.1.2. Canada

        8.2.2. By Form

        8.2.3. By Application

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Form

        8.3.3. By Application

    8.4. Key Takeaways

9. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2017 to 2021

    9.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2022 to 2032

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Argentina

            9.2.1.4. Chile

            9.2.1.5. Peru

            9.2.1.6. Rest of Latin America

        9.2.2. By Form

        9.2.3. By Application

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Form

        9.3.3. By Application

    9.4. Key Takeaways

10. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2017 to 2021

    10.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2022 to 2032

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. Italy

            10.2.1.3. France

            10.2.1.4. United Kingdom

            10.2.1.5. Spain

            10.2.1.6. Russia

            10.2.1.7. BENELUX

            10.2.1.8. Poland

            10.2.1.9. Nordic Countries

            10.2.1.10. Rest of Europe

        10.2.2. By Form

        10.2.3. By Application

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Form

        10.3.3. By Application

    10.4. Key Takeaways

11. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2017 to 2021

    11.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2022 to 2032

        11.2.1. By Country

            11.2.1.1. China

            11.2.1.2. Japan

            11.2.1.3. South Korea

        11.2.2. By Form

        11.2.3. By Application

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Form

        11.3.3. By Application

    11.4. Key Takeaways

12. South Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2017 to 2021

    12.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2022 to 2032

        12.2.1. By Country

            12.2.1.1. India

            12.2.1.2. Thailand

            12.2.1.3. Malaysia

            12.2.1.4. Indonesia

            12.2.1.5. Singapore

            12.2.1.6. Rest of South Asia

        12.2.2. By Form

        12.2.3. By Application

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Form

        12.3.3. By Application

    12.4. Key Takeaways

13. Oceania Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2017 to 2021

    13.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2022 to 2032

        13.2.1. By Country

            13.2.1.1. Australia

            13.2.1.2. New Zealand

        13.2.2. By Form

        13.2.3. By Application

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Form

        13.3.3. By Application

    13.4. Key Takeaways

14. MEA Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    14.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2017 to 2021

    14.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2022 to 2032

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. South Africa

            14.2.1.3. Central Africa

            14.2.1.4. North Africa

        14.2.2. By Form

        14.2.3. By Application

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Form

        14.3.3. By Application

    14.4. Key Takeaways

15. Key Countries Market Analysis

    15.1. United States of America

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2021

            15.1.2.1. By Form

            15.1.2.2. By Application

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2021

            15.2.2.1. By Form

            15.2.2.2. By Application

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2021

            15.3.2.1. By Form

            15.3.2.2. By Application

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2021

            15.4.2.1. By Form

            15.4.2.2. By Application

    15.5. Argentina

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2021

            15.5.2.1. By Form

            15.5.2.2. By Application

    15.6. Chile

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2021

            15.6.2.1. By Form

            15.6.2.2. By Application

    15.7. Peru

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2021

            15.7.2.1. By Form

            15.7.2.2. By Application

    15.8. Germany

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2021

            15.8.2.1. By Form

            15.8.2.2. By Application

    15.9. Italy

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2021

            15.9.2.1. By Form

            15.9.2.2. By Application

    15.10. France

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2021

            15.10.2.1. By Form

            15.10.2.2. By Application

    15.11. Spain

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2021

            15.11.2.1. By Form

            15.11.2.2. By Application

    15.12. United Kingdom

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2021

            15.12.2.1. By Form

            15.12.2.2. By Application

    15.13. Russia

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2021

            15.13.2.1. By Form

            15.13.2.2. By Application

    15.14. Poland

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2021

            15.14.2.1. By Form

            15.14.2.2. By Application

    15.15. BENELUX

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2021

            15.15.2.1. By Form

            15.15.2.2. By Application

    15.16. Nordic Countries

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2021

            15.16.2.1. By Form

            15.16.2.2. By Application

    15.17. China

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2021

            15.17.2.1. By Form

            15.17.2.2. By Application

    15.18. Japan

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2021

            15.18.2.1. By Form

            15.18.2.2. By Application

    15.19. South Korea

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2021

            15.19.2.1. By Form

            15.19.2.2. By Application

    15.20. India

        15.20.1. Pricing Analysis

        15.20.2. Market Share Analysis, 2021

            15.20.2.1. By Form

            15.20.2.2. By Application

    15.21. Thailand

        15.21.1. Pricing Analysis

        15.21.2. Market Share Analysis, 2021

            15.21.2.1. By Form

            15.21.2.2. By Application

    15.22. Indonesia

        15.22.1. Pricing Analysis

        15.22.2. Market Share Analysis, 2021

            15.22.2.1. By Form

            15.22.2.2. By Application

    15.23. Malaysia

        15.23.1. Pricing Analysis

        15.23.2. Market Share Analysis, 2021

            15.23.2.1. By Form

            15.23.2.2. By Application

    15.24. Singapore

        15.24.1. Pricing Analysis

        15.24.2. Market Share Analysis, 2021

            15.24.2.1. By Form

            15.24.2.2. By Application

    15.25. Australia

        15.25.1. Pricing Analysis

        15.25.2. Market Share Analysis, 2021

            15.25.2.1. By Form

            15.25.2.2. By Application

    15.26. New Zealand

        15.26.1. Pricing Analysis

        15.26.2. Market Share Analysis, 2021

            15.26.2.1. By Form

            15.26.2.2. By Application

    15.27. GCC Countries

        15.27.1. Pricing Analysis

        15.27.2. Market Share Analysis, 2021

            15.27.2.1. By Form

            15.27.2.2. By Application

    15.28. South Africa

        15.28.1. Pricing Analysis

        15.28.2. Market Share Analysis, 2021

            15.28.2.1. By Form

            15.28.2.2. By Application

    15.29. North Africa

        15.29.1. Pricing Analysis

        15.29.2. Market Share Analysis, 2021

            15.29.2.1. By Form

            15.29.2.2. By Application

    15.30. Central Africa

        15.30.1. Pricing Analysis

        15.30.2. Market Share Analysis, 2021

            15.30.2.1. By Form

            15.30.2.2. By Application

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Form

        16.3.3. By Application

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Sunfoodtech

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments (Form/Application/Region)

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

                17.1.1.5.2. Product Strategy

                17.1.1.5.3. Channel Strategy

        17.1.2. Sensient Colors LLC.

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments (Form/Application/Region)

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

                17.1.2.5.2. Product Strategy

                17.1.2.5.3. Channel Strategy

        17.1.3. Dynemic Products Ltd.

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments (Form/Application/Region)

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

                17.1.3.5.2. Product Strategy

                17.1.3.5.3. Channel Strategy

        17.1.4. Cathay Industries

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments (Form/Application/Region)

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

                17.1.4.5.2. Product Strategy

                17.1.4.5.3. Channel Strategy

        17.1.5. Town End Leeds PLC

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments (Form/Application/Region)

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

                17.1.5.5.2. Product Strategy

                17.1.5.5.3. Channel Strategy

        17.1.6. Matrix Pharma Chem

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments (Form/Application/Region)

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

                17.1.6.5.2. Product Strategy

                17.1.6.5.3. Channel Strategy

        17.1.7. Shanghai Baiyan Industrial Co., Ltd.

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments (Form/Application/Region)

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

                17.1.7.5.2. Product Strategy

                17.1.7.5.3. Channel Strategy

        17.1.8. Emco Dyestuff Private Limited

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments (Form/Application/Region)

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

                17.1.8.5.2. Product Strategy

                17.1.8.5.3. Channel Strategy

        17.1.9. Neelikon Food Dyes & Chemicals Ltd.

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments (Form/Application/Region)

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

                17.1.9.5.2. Product Strategy

                17.1.9.5.3. Channel Strategy

        17.1.10. Others on Additional Request

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments (Form/Application/Region)

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

                17.1.10.5.2. Product Strategy

                17.1.10.5.3. Channel Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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