The Synbiotic Product Market is worth USD 638.2 million in 2023. In 2022, the size of the market was USD 598.2 million. The market is expected to progress at a CAGR of 7.5% from 2023 to 2033. As a result, the market size is expected to be USD 1,116.9 million by 2033.
Attributes | Details |
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Synbiotic Product Market Value for 2023 | USD 638.2 million |
Projected Market Value for 2033 | USD 1,116.9 million |
Value-based CAGR of Market for 2023 to 2033 | 7.5% |
Consumption Analysis of Synbiotic Products
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The value of the synbiotic product market in 2018 was USD 451.28 million. The market progressed at a healthy CAGR of 7.3% over the historical period from 2018 to 2022.
Synbiotic products continued to gain visibility over the historical period. The pandemic further highlighted the need to maintain body and gut health. As a result, the demand for synbiotic food & beverages and dietary supplements rose. By 2022, the market value jumped to USD 598.2 million.
Historical Market Valuation (2022) | USD 598.2 million |
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Historical CAGR (2018 to 2022) | 7.3% |
Long-Term Analysis of the Synbiotic Product Market
The size of the market for synbiotic products is estimated to be USD 638.2 million in 2023. The market is projected to grow at a CAGR of 7.5% over the forecast period.
Consciousness regarding the importance of gut health continues to rise. The number of people affected by gut health-related problems is increasing. As a result, there is a strong demand for products that help combat bad gut bacteria, driving synbiotic product sales.
Synbiotic products also come in the form of dietary supplements. Dietary supplements are finding acceptance around the world. Consumers who are uncertain about obtaining necessary nutrients from food intake are turning to nutritional supplements, including synbiotic products. The valuation of the market is predicted to be USD 1,116.9 million by 2033.
Top Product Type | Functional Food & Beverages |
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Market Share in 2023 | 58.6% |
Functional food & beverages are the most common way through which synbiotics are consumed. In 2023, functional food & beverages are expected to account for 58.6% of the market share by product type.
As consumers’ lifestyles get busy around the world, the schedule of food intake is often irregular. Consumers prefer to have nutritious meals, owing to the irregular times of meals.
Thus, functional foods and beverages are rising in popularity as consumers may not have the time to act upon their complete dietary plans. Functional foods and beverages come equipped with the normal benefits of food but have added nutritional ingredients.
Apart from functional foods and beverages, dietary supplements are also gaining popularity as a source of synbiotics. The acceptance of dietary supplements into the daily diets of people is thus fueling the synbiotic product market.
Top Form | Powder |
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Market Share in 2023 | 38.4% |
Synbiotic products come in several different forms, but powder is the leading segment by form. In 2023, powder is projected to contribute to 38.4% of the market share by form.
Powders are one of the traditional ways to consume supplements and nutritional products. The popularity of powder continues unabated, and synbiotic products are mainly consumed in powder form.
North America and Europe have a firm grip on the synbiotic product market regarding share. In 2023, the United States holds 19.4% of the market share. The growing popularity of dietary supplements and the increasingly busy schedules of the population are contributing factors to the growth of the product in the region.
Asia Pacific has emerged as the foremost region with potential for the synbiotic product market. Increasing populations in the Asia Pacific region are leading to a rising number of infants and mothers. Infants and mothers are often most in need of probiotics, which can be supplied through synbiotic products.
Countries | CAGR (2023 to 2033) |
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United States | 3.2% |
China | 5.4% |
Australia | 3.7% |
Germany | 4.3% |
Japan | 7.0% |
Japan is predicted to show impressive growth in the market over the forecast period. The market in Japan is expected to progress at a CAGR of 7.0% from 2023 to 2033.
Several local producers of probiotic and prebiotic products exist in Japan. The local players are also entering the synbiotic product market by combining probiotics with prebiotics. For instance, in March 2020, local prebiotic manufacturer Taiyo combined its product with probiotics to launch the synbiotic product Sunfiber GI.
The market in China is expected to flourish during the forecast period. The CAGR for the Chinese market is forecasted to be 5.4% through 2033.
Extensive research is being undertaken in China regarding synbiotic products. The research activities aim to improve the efficiency of the products and find new applications.
Companies in the market are undertaking research in partnership with scientific institutions such as universities. For example, industry giant Danone teamed up with Qingdao University in April 2023 to do further research on gut health, including synbiotics.
Germany is one of the prominent countries in Europe for the synbiotic market. The German market is projected to record a 4.3% CAGR over the forecast period.
German consumers have a variety of synbiotic products at hand. The significant quantity of companies keeps the product line moving, as new products are launched regularly. For example, in March 2023, Evonik launched the IN VIVO BIOTICS nutraceutical product containing synbiotics.
The market in Australia is expected to grow at a CAGR of 3.7% over the forecast period. The market is driven by increasing consumer awareness of the benefits of probiotics and prebiotics for gut health.
The market is expected to expand due to a growing interest in functional foods and dietary supplements. Australia strongly emphasizes health and wellness, and consumers are becoming more knowledgeable about the connection between gut health and overall well-being. This awareness is expected to drive the demand for synbiotic products.
The market in the United States is expected to record a CAGR of 3.2% through 2033. The United States has a well-established and growing market for synbiotic products.
Increased consumer interest in digestive health, dietary supplements, and functional foods drives market growth. Gut health is a major focus, and this is expected to contribute to the growing demand for synbiotic products in the United States.
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There is a diversity of players operating in the market. No players have a stronghold, and multinational companies have to deal with local players for dominance.
Companies in the synbiotic product market hope to utilize technology to cut production costs. The players are also investing in marketing campaigns. The marketing campaigns aim to highlight the importance of gut health and the use of synbiotic products in achieving it.
Recent Developments in the Synbiotic Product Market
The market size of synbiotic products is USD 638.2 million in 2023.
By 2033, the synbiotic product market will be valued at USD 1,116.9 million.
Powder, liquid, and capsule are some forms in which synbiotic products are consumed.
The synbiotic product market is expected to grow at a healthy CAGR of 7.5% from 2023 to 2033.
Daflorn Ltd., DANONE, Sabinsa Corporation, and Yakult S/A are some of the prominent companies in the synbiotic product market.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Functional Food & Beverages 5.2. Dietary Supplements 5.3. Others 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Form 6.1. Powder 6.2. Liquid 6.3. Capsule 6.4. Others 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel 7.1. Supermarkets/Hypermarkets 7.2. Convenience Stores 7.3. Online Stores 7.4. Others 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. North America 8.2. Latin America 8.3. Western Europe 8.4. Eastern Europe 8.5. South Asia and Pacific 8.6. East Asia 8.7. Middle East and Africa 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16. Key Countries Market Analysis 17. Market Structure Analysis 18. Competition Analysis 18.1. Daflorn Ltd. 18.2. DANONE 18.3. Sabinsa Corporation 18.4. Yakult S/A 18.5. Probiotical S.p.A. 18.6. United Naturals 18.7. Synbiotics Corporation (Pfizer) 18.8. Synbiotic Health, Inc. 18.9. NUtech Ventures 18.10. Seed Health Inc. 18.11. Sabina Corporation 18.12. Biomin America Inc. 18.13. Asmara (NU3x) 19. Assumptions & Acronyms Used 20. Research Methodology
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