Synbiotic Product Market Outlook for 2023 to 2033

The Synbiotic Product Market is worth USD 638.2 million in 2023. In 2022, the size of the market was USD 598.2 million. The market is expected to progress at a CAGR of 7.5% from 2023 to 2033. As a result, the market size is expected to be USD 1,116.9 million by 2033.

Attributes Details
Synbiotic Product Market Value for 2023 USD 638.2 million
Projected Market Value for 2033 USD 1,116.9 million
Value-based CAGR of Market for 2023 to 2033 7.5%

Consumption Analysis of Synbiotic Products

  • Bad gut health has been linked to various problems, including diarrhea, skin irritation, and fatigue. Therefore, demand for Synbiotic products is rising to ward away harmful gut bacteria.
  • Bad gut bacteria also trigger severe autoimmune conditions like arthritis and sclerosis, and synbiotic product consumption can counter them
  • There is an overall greater tendency among consumers to buy products related to body and health. Food & beverage products that improve body health are in vogue, driving synbiotic product sales.
  • Dietary supplements are being increasingly sought to augment food intake. Synbiotic dietary supplements, too, are becoming popular.
  • Dual nature, probiotics and prebiotics, and the benefits of synbiotic products are contributing to their rising popularity among health-conscious customers.

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Historical Performance of the Synbiotic Product Market

The value of the synbiotic product market in 2018 was USD 451.28 million. The market progressed at a healthy CAGR of 7.3% over the historical period from 2018 to 2022.

Synbiotic products continued to gain visibility over the historical period. The pandemic further highlighted the need to maintain body and gut health. As a result, the demand for synbiotic food & beverages and dietary supplements rose. By 2022, the market value jumped to USD 598.2 million.

Historical Market Valuation (2022) USD 598.2 million
Historical CAGR (2018 to 2022) 7.3%

Long-Term Analysis of the Synbiotic Product Market

The size of the market for synbiotic products is estimated to be USD 638.2 million in 2023. The market is projected to grow at a CAGR of 7.5% over the forecast period.

Consciousness regarding the importance of gut health continues to rise. The number of people affected by gut health-related problems is increasing. As a result, there is a strong demand for products that help combat bad gut bacteria, driving synbiotic product sales.

Synbiotic products also come in the form of dietary supplements. Dietary supplements are finding acceptance around the world. Consumers who are uncertain about obtaining necessary nutrients from food intake are turning to nutritional supplements, including synbiotic products. The valuation of the market is predicted to be USD 1,116.9 million by 2033.

Synbiotic Product Market Trends

  • Consumers’ lifestyles are hectic and often lead to erratic heating habits. As a result, the gut health of many people is affected. Thus, synbiotic products are sought by busy working professionals.
  • Along with the rising prominence of healthcare, expenditure on it is also increasing. Consumers are willing to spend money to take care of their health and well-being, driving sales of synbiotic products.
  • Children and mothers can often be subjected to bad gut health. Market players are thus focusing on the development of products specifically for mothers and children.
  • There has been increased consumption of functional foods. Functional foods that are injected are also rising in popularity.
  • Product diversification has become a key strategy. The number of foods and supplements that contain synbiotics is increasing, allowing for a diverse array of products to be available to consumers.
  • Production costs for synbiotics are high. However, technological advancements have helped manufacturers cut costs and streamline the production process.
  • Incidences of pet ownership are rising around the world. As a result, pet health products are also growing in demand. Synbiotics are becoming a part of pet health products as well, fueling growth in the market.
Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Category-wise Outlook

Functional Food & Beverages are the Go-to Medium Through Which Synbiotics are Consumed

Top Product Type Functional Food & Beverages
Market Share in 2023 58.6%

Functional food & beverages are the most common way through which synbiotics are consumed. In 2023, functional food & beverages are expected to account for 58.6% of the market share by product type.

As consumers’ lifestyles get busy around the world, the schedule of food intake is often irregular. Consumers prefer to have nutritious meals, owing to the irregular times of meals.

Thus, functional foods and beverages are rising in popularity as consumers may not have the time to act upon their complete dietary plans. Functional foods and beverages come equipped with the normal benefits of food but have added nutritional ingredients.

Apart from functional foods and beverages, dietary supplements are also gaining popularity as a source of synbiotics. The acceptance of dietary supplements into the daily diets of people is thus fueling the synbiotic product market.

Synbiotic Products are Most Commonly Found in the Form of Powder

Top Form Powder
Market Share in 2023 38.4%

Synbiotic products come in several different forms, but powder is the leading segment by form. In 2023, powder is projected to contribute to 38.4% of the market share by form.

Powders are one of the traditional ways to consume supplements and nutritional products. The popularity of powder continues unabated, and synbiotic products are mainly consumed in powder form.

Country-Wise Analysis

North America and Europe have a firm grip on the synbiotic product market regarding share. In 2023, the United States holds 19.4% of the market share. The growing popularity of dietary supplements and the increasingly busy schedules of the population are contributing factors to the growth of the product in the region.

Asia Pacific has emerged as the foremost region with potential for the synbiotic product market. Increasing populations in the Asia Pacific region are leading to a rising number of infants and mothers. Infants and mothers are often most in need of probiotics, which can be supplied through synbiotic products.

Countries CAGR (2023 to 2033)
United States 3.2%
China 5.4%
Australia 3.7%
Germany 4.3%
Japan 7.0%

Entry of Local Players in Japan Market Propelling Synbiotic Product Sales

Japan is predicted to show impressive growth in the market over the forecast period. The market in Japan is expected to progress at a CAGR of 7.0% from 2023 to 2033.

Several local producers of probiotic and prebiotic products exist in Japan. The local players are also entering the synbiotic product market by combining probiotics with prebiotics. For instance, in March 2020, local prebiotic manufacturer Taiyo combined its product with probiotics to launch the synbiotic product Sunfiber GI.

Increasing Focus on the Development of Synbiotic Products Aiding Market Growth in China

The market in China is expected to flourish during the forecast period. The CAGR for the Chinese market is forecasted to be 5.4% through 2033.

Extensive research is being undertaken in China regarding synbiotic products. The research activities aim to improve the efficiency of the products and find new applications.

Companies in the market are undertaking research in partnership with scientific institutions such as universities. For example, industry giant Danone teamed up with Qingdao University in April 2023 to do further research on gut health, including synbiotics.

New Product Launches Driving Market Forward in Germany

Germany is one of the prominent countries in Europe for the synbiotic market. The German market is projected to record a 4.3% CAGR over the forecast period.

German consumers have a variety of synbiotic products at hand. The significant quantity of companies keeps the product line moving, as new products are launched regularly. For example, in March 2023, Evonik launched the IN VIVO BIOTICS nutraceutical product containing synbiotics.

Growing Consumer Interest in Functional Foods and Dietary Supplements

The market in Australia is expected to grow at a CAGR of 3.7% over the forecast period. The market is driven by increasing consumer awareness of the benefits of probiotics and prebiotics for gut health.

The market is expected to expand due to a growing interest in functional foods and dietary supplements. Australia strongly emphasizes health and wellness, and consumers are becoming more knowledgeable about the connection between gut health and overall well-being. This awareness is expected to drive the demand for synbiotic products.

Increasing Focus on Gut Health in the United States Drives Market Growth

The market in the United States is expected to record a CAGR of 3.2% through 2033. The United States has a well-established and growing market for synbiotic products.

Increased consumer interest in digestive health, dietary supplements, and functional foods drives market growth. Gut health is a major focus, and this is expected to contribute to the growing demand for synbiotic products in the United States.

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Competitive Landscape in the Synbiotic Product Market

There is a diversity of players operating in the market. No players have a stronghold, and multinational companies have to deal with local players for dominance.

Companies in the synbiotic product market hope to utilize technology to cut production costs. The players are also investing in marketing campaigns. The marketing campaigns aim to highlight the importance of gut health and the use of synbiotic products in achieving it.

Recent Developments in the Synbiotic Product Market

  • In October 2023, it was announced that prebiotics manufacturer Clasado Biosciences had teamed up with probiotics business Probi AB to develop two synbiotic combinations.
  • In July 2023, Danone launched a new synbiotic supplement called Almimama. The supplement aims to reduce the risk of mastitis in breastfeeding women.
  • In June 2023, American brand Synbiotic Health reported positive test results for its iVS-1 product. The in-development product produced healthy amounts of gamma-aminobutyric acid (GABA) and Folate, linked with various health benefits.
  • Also in June 2023, ADM invested in the bioactive company Brightseed. ADM is hoping to take advantage of the AI capabilities of Brightseed to come up with minutely observed synbiotic products.

Key Companies in the Synbiotic Product Market

  • Daflorn Ltd.
  • DANONE
  • Sabinsa Corporation
  • Yakult S/A
  • Probiotical S.p.A.
  • United Naturals
  • Synbiotics Corporation (Pfizer)
  • Synbiotic Health, Inc.
  • NUtech Ventures
  • Seed Health Inc.
  • Sabina Corporation
  • Biomin America Inc.
  • Asmara (NU3x)
  • Others (on additional request)

Key Segments in the Synbiotic Product Market

By Product Type:

  • Functional Food & Beverages
  • Dietary Supplements
  • Others

By Form:

  • Powder
  • Liquid
  • Capsule
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East and Africa (MEA)

Frequently Asked Questions

What is the Synbiotic Product Market Size?

The market size of synbiotic products is USD 638.2 million in 2023.

How Big Will the Synbiotic Product Market Be by 2033?

By 2033, the synbiotic product market will be valued at USD 1,116.9 million.

In What Form are Synbiotic Products Consumed?

Powder, liquid, and capsule are some forms in which synbiotic products are consumed.

What is the Future of Synbiotic Product Market?

The synbiotic product market is expected to grow at a healthy CAGR of 7.5% from 2023 to 2033.

Which Companies are Key Players in the Synbiotic Product Market?

Daflorn Ltd., DANONE, Sabinsa Corporation, and Yakult S/A are some of the prominent companies in the synbiotic product market.

Table of Content
      1. Executive Summary
      2. Market Overview
      3. Market Background
      4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
      5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type
          5.1. Functional Food & Beverages
          5.2. Dietary Supplements
          5.3. Others
      6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Form
          6.1. Powder
          6.2. Liquid
          6.3. Capsule
          6.4. Others
      7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel
          7.1. Supermarkets/Hypermarkets
          7.2. Convenience Stores
          7.3. Online Stores
          7.4. Others
      8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
          8.1. North America
          8.2. Latin America
          8.3. Western Europe
          8.4. Eastern Europe
          8.5. South Asia and Pacific
          8.6. East Asia
          8.7. Middle East and Africa
      9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
      10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
      11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
      12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
      13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
      14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
      15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
      16. Key Countries Market Analysis
      17. Market Structure Analysis
      18. Competition Analysis
          18.1. Daflorn Ltd.
          18.2. DANONE
          18.3. Sabinsa Corporation
          18.4. Yakult S/A
          18.5. Probiotical S.p.A.
          18.6. United Naturals
          18.7. Synbiotics Corporation (Pfizer)
          18.8. Synbiotic Health, Inc.
          18.9. NUtech Ventures
          18.10. Seed Health Inc.
          18.11. Sabina Corporation
          18.12. Biomin America Inc.
          18.13. Asmara (NU3x)
      19. Assumptions & Acronyms Used
      20. Research Methodology
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