As per the latest analysis, the global sweet protein market size is expected to reach USD 12.1 million in 2023. Over the projection period, global demand for sweet proteins is anticipated to surge at a compound annual growth rate (CAGR) of 8.1%. The worldwide sales of sweet proteins are anticipated to total USD 19.7 million by 2033.
The global market for sweet proteins is poised to exhibit a robust growth trajectory during the forecast period. This is attributable to a combination of factors, including:
Sweet Protein Industry Trends
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| Attribute | Key Insights |
|---|---|
| Estimated Sweet Protein Market Revenue (2023) | USD 12.1 million |
| Projected Market Size (2033) | USD 19.7 million |
| Anticipated Growth Rate (2023 to 2033) | 8.1% |
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Global sales of sweet proteins grew at a 4.3% CAGR during the historical period. Total market valuation at the end of 2022 reached around USD 11.6 million.
Sales growth of alternative sweet proteins in the last several years was driven by their growing popularity at the household level. Health-conscious individuals shifted their preference from artificial or processed sugars to sweet proteins. This created a steady demand for sugar substitutes such as sweet proteins.
| Attributes | Details |
|---|---|
| Sweet Protein Market Size in 2018 | USD 9.8 million |
| Market Value in 2022 | USD 11.6 million |
| Market (CAGR 2018 to 2022) | 4.3% |
Future Dynamics of Sweet Protein Market
Over the forecast period, global demand for sweet proteins is projected to rise at an 8.1% CAGR. By 2033, the total market valuation is anticipated to reach USD 19.7 billion. This is attributable to the rising demand for natural sweeteners from food & beverages, bakery, and confectionary sectors.
| Attributes | Details |
|---|---|
| Projected Sweet Protein Market Value (2033) | USD 19.7 billion |
| Anticipated CAGR (2023 to 2033) | 8.1% |
Factors Driving Growth of the Sweet Protein Market
Healthcare professionals and nutritionist experts have started recommending sweet proteins, which has rendered a positive outlook on the product and its market as well. Due to their low-calorie content, natural sweet proteins are a well-liked option for people who want to savor sweet flavors yet watch their calorie consumption.
The growing burden of diabetic patients worldwide is also boosting the demand for protein-based sweeteners. Low-calorie sweet proteins have emerged as a healthy choice for people with diabetes since they do not increase blood sugar levels.
Utilizing sweet or allulose proteins as a component in the food & beverage sector increases brand share regardless of the color or taste of the final product. As more market players resort to high-protein sweeteners, the overall market could be strengthened further.
When compared to conventional sugars, a handful of sweet protein formulations taste sweeter and more concentrated, which improves the overall flavor of items. Hence, several sweet protein innovations have expanded the applications of the product, ultimately boosting its adoption in hotels, restaurants, and cafes as well.
The table below gives an insight into how top-performing countries are going to respond to the growing demand for sweet proteins. The United Kingdom and China markets are expected to progress due to the booming food & beverage industry, advancing manufacturing technologies, and growing need for low-calorie sweeteners.
India is expected to present lucrative growth prospects to sweet protein manufacturers and suppliers. This is due to rapid population growth, increasing demand for packaged foods, and rising health awareness.
| Countries | CAGR (2023 to 2033) |
|---|---|
| United Kingdom | 5.6% |
| India | 6.7% |
| China | 5.6% |
The United Kingdom’s sweet protein market is poised to exhibit steady growth during the forecast period. This is attributable to the rising popularity of natural sweeteners and favorable government support.
Demand for sweet proteins in the United Kingdom is anticipated to surge at a 5.6% CAGR through 2033. It will likely remain a key market for manufacturers of sweet proteins throughout the assessment period.
The general public in the United Kingdom is turning to natural sugar substitutes as their focus on health and well-being is growing. Further, an initiative by the government and other health groups to decrease sugar intake is anticipated to improve the United Kingdom’s sweet protein market share.
China is currently the leading market in Asia for the production, consumption as well and export of sweet proteins. Overall sales of sweet proteins in China are predicted to expand at a 5.6% CAGR over the assessment period.
Increasing the export of sweet proteins is a key factor boosting China’s sweet protein market. Subsequently, widening applications of sweet proteins across several industries will fuel sales through 2033.
To increase the supply of sweet protein formulations, China-based manufacturers are investigating new uses for them, such as drinks, baked goods, confections, and dairy substitutes. Further, the rising sweet protein trends in neighboring countries are also expected to support the expansion of the sweet protein industry in China.
India is emerging as a highly lucrative market for sweet protein manufacturers across South Asia. It is poised to witness a steady CAGR of 6.7% between 2023 and 2033. This is attributable to rising awareness about the benefits of sweet proteins and the growing prevalence of diabetes and obesity.
Sweet proteins are becoming more commonly available in mainstream retail establishments across India. In addition, the proliferation of online shopping channels as a popular way to buy sweet protein items is anticipated to play a significant role in the rapid expansion of the regional market.
The United States sweet protein market is set to witness a steady growth trajectory during the assessment period. It held around 17% of the share in the global sweet protein industry in 2022.
Several factors are expected to boost sweet protein market growth in the United States through 2033. These include:
Top United States-based sweet protein companies are using advanced extraction and purification technologies to make their products more cost-effective and commercially viable. This will foster the growth of the United States sweet protein industry over the forecast period.
Japan’s sweet protein market is anticipated to expand rapidly during the forecast period, driven by a combination of factors, including:
The below section highlights the estimated market shares of key segments, including product type and end-use application:
| Attributes | Details |
|---|---|
| Top Product Type | Thaumatin |
| Market Share in 2023 | 43% |
Among the different sweet proteins, thaumatin is the most preferred one. It is expected to remain a dominant force in the sweet protein market due to its unique combination of advantages. In 2023, thaumatin is poised to account for around 43% of the total sales globally.
Thaumatin is becoming among the most commonly used naturally occurring proteins across several industries. It is mainly derived from katemfe fruit and is several times sweeter than sucrose.
Thaumatin’s high sweetness intensity translates to the minimal amounts needed to achieve the desired sweetness level. This is making it a cost-effective option for end-users, thereby fueling sales globally.
The easy availability and low cost of thaumatin is also making it popular. Similarly, thaumatin’s long-lasting effect, low-calorie content, heat stability, and other benefits will help this sweet protein to maintain its dominant position in the target market.
Even though seven sweet and taste-modifying proteins have been identified, only brazeein, thaumatin, and monelin have been successfully commercialized at scale. These are the most commonly used protein-fortified sweeteners in a variety of food & beverage applications. This is because they keep their sweetness intact in different pH conditions.
| Attributes | Details |
|---|---|
| Top End-use Application Type | Confectionary |
| Market Share in 2023 | 24% |
The use of sweet proteins in the preparation of confectionary items is expected to contribute to around 24% of the overall market demand in 2023. This will make it the most remunerative application for sweet proteins.
Sweet proteins are stable at high temperatures, which makes them a desirable choice for use in confectionery and baked products that need to undergo heat processing. These proteins offer exciting possibilities for creating healthier and more sustainable sweets.
The rising adoption of sweet proteins or non-nutritive sweeteners as alternative sweeteners in the confectionary sector is expected to boost the target segment. Similarly, growing demand for healthy and low-calorie confectionery items will likely fuel sales of sweet proteins through 2033.
The overall market for sweet proteins is relatively consolidated, as a handful of companies currently operate in this sector. Since sweet proteins come from natural sources and do not require much chemical processing, they fit well with the clean label movement, encouraging more start-ups to enter the market.
Key sweet protein manufacturers are focusing on using advanced production technologies to reduce the overall costs of their products. They are also continuously upgrading their portfolios by launching new sweet protein products.
Recent Developments in the Global Sweet Protein Industry
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| Attribute | Details |
|---|---|
| Estimated Sweet Protein Market Value (2023) | USD 12.1 million |
| Projected Value (2033) | USD 19.7 million |
| Expected Growth Rate (2023 to 2033) | 8.1% CAGR |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD million for Value and Units for Volume |
| Key Regions Covered | North America; Latin America; Europe; Middle East & Africa; East Asia; South Asia and Oceania |
| Key Countries Covered | United States, Canada, Brazil, Mexico, Germany, Spain, Italy, France, United Kingdom, Russia, China, India, Australia & New Zealand, GCC Countries, and South Africa |
| Key Segments Covered | Product Type, End-use Application, and Region |
| Key Companies Profiled | Sweegen; Joywell Foods; Oobli; Sunesta Life Science; Lifeasible; Cweet; Amai Proteins; Talin; Tate & Lyle; Mirabrust |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The global sweet protein market size is forecast to reach USD 12.1 million in 2023.
Global sweet protein demand will likely expand at an 8.1% CAGR through 2033.
The sweet protein market value is predicted to total USD 19.7 million in 2033.
Sweegen, Joywell Foods, and Oobli are the leading suppliers.
The United States accounts for around 17% of the global market.
Sales of sweet proteins in India are set to rise at a 6.7% CAGR through 2033.
Brazzein is considered one of the sweetest proteins.
Sweet proteins offer a unique taste experience without added calories or negative health impacts.
| Estimated Industry Size (2024E) | USD 103.3 Million |
|---|---|
| Projected Industry Value (2034F) | USD 167.2 Million |
| Value-based CAGR (2024 to 2034) | 4.9% |
| Market Size, 2024 | USD 85,886.80 million |
|---|---|
| Market Size, 2034 | USD 164,376.9 million |
| Value CAGR (2024 to 2034) | 6.70% |
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