Global Sustainable Tourism Market Outlook for 2024 to 2034

The global sustainable tourism market value is estimated to be US$ 1,511,465.9 million in 2024 according to the updated industry analysis report. Consequently, the share of the global sustainable tourism industry in the parent market (travel and tourism industry) is estimated to be at 2% to 5%.

Between 2024 and 2034, the global demand for sustainable tourism services is expected to exhibit a compound annual growth rate (CAGR) of 23.8%. The net revenue generated from this industry share is estimated to reach a value of nearly US$ 12,815,005 million by 2034.

Report Attribute Details
Sustainable Tourism Market Size (2024) US$ 1,511,465.9 million
Market Anticipated Forecast Value (2034) US$ 12,815,005 million
Market Projected Growth Rate (2024 to 2034) 23.8% CAGR

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Sustainable Tourism Market Trends & Analysis

  • Tourists in the 26 to 35 years age group are the prominent customers in the current sustainable tourism sector. The higher population of millennials and their increasing concern and care towards the environment has resulted in the growth of this age group in the sustainable tourism sector.
  • The increasing number of individual enthusiasts with the advent of social media channels has transformed the sustainable tourism sector. Blogging by independent travelers has gained prominence in recent years and is anticipated to drive the market through the forecast period.

Global Sustainable Tourism Market Historical Analysis Vs Forecast Outlook

The global sustainable tourism market was valued at US$ 2,200,800 million in 2019. Demand for sustainable tourism worldwide declined at a rate of -13.3% per year between 2019 and 2023. The overall market value was about US$ 1,244,535.6 million in 2023.

The traditional green tourism market witnessed a growth curve till 2019. The outbreak of the pandemic and various governmental restrictions in the tourism industry led to a decline in the year-on-year growth rate in 2020 and 2021 by a big margin. As a result, the historical market from 2019 to 2023 experienced a downfall leading to a negative CAGR.

The tourism industry in the post-pandemic period attracted a high number of investments in various tourist attractions across the globe. Subsequently, the increasing number of tourist arrivals and flocking to such destinations has restored the growth rate for the global ecological tourism market.

Attributes Details
Sustainable Tourism Market Value (2019) US$ 2,200,800 million
Market Revenue (2023) US$ 1,244,535.6 million
Market Historical Growth Rate (CAGR 2019 to 2023) -13.3% CAGR
Sudip Saha
Sudip Saha

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Opportunities and Challenges for the Global Sustainable Tourism Market Growth

Traditional tourism trends have resulted in the degradation of scenic attractions resulting in an increased ecological awareness regarding tourism activities at such destinations. The increasing fad of wildlife tourism and adventure tourism has also bolstered the concept of sustainability in the global tourism market.

Over-tourism through sustainable tourism facilities can pose negative environmental as well as social impacts. Cheap flights, easy accommodation, and enthusiastic and digitally driven customers are anticipated to result in over-tourism at hotspot locations. In terms of environmental impact, over-tourism results in an increase in water consumption, air pollution, litter, and waste in tourism destinations.

Country-wise Insights

The table below lists the countries with higher scope of growth for sustainable tourism solutions and service providers.

Regional Market Comparison CAGR (2024 to 2034)
United States 8%
Germany 4.8%
United Kingdom 5.5%
India 27.1%
China 24.9%

Scope for Sustainable Tourism Service Providers is higher in the United States

Demand for sustainable tourism services in the United States is expected to rise at a rate of 8% from 2024 to 2034.

  • A greater number of scenic locations are available in the vast expanse of the United States.
  • The provision of the best accommodation and safety facilities in the country is also expected to attract more visitors.

Higher Environmental Concerns are Driving Sustainability in the United Kingdom Tourism Market

The sustainable tourism market sector of the United Kingdom is expected to expand at a rate of 5.5% through the projected years.

  • A higher emphasis on sustainable practices in every aspect of the life of European citizens is propelling the market in the United Kingdom.
  • Government initiatives for conserving natural heritage and biodiversity, preserving vital ecological processes, and utilizing resources as efficiently as possible.

China Strives to Profit out of Current Sustainable Tourism Wave

China is to witness a year-on-year growth rate of 24.9% in the adoption of sustainable tourism practices through the projected years.

  • The huge population base is expected to keep the sustainable tourism sector profitable in the country.
  • The constant development of the nature-based tourism market in the country has determined positive impacts on the economic growth and expansion of many related industries.

The sustainable Tourism Sector is Impacting the German economy

The sustainable tourism industry of Germany is projected to grow at a rate of 4.8% between 2024 and 2034.

  • Government initiatives for sustainable tourism recognizing its positive effects on the German economy and society.
  • Historical and natural heritage sites in Germany are currently being taken over by chain stores eateries, and tourist accommodations.

Sustainable Tourism is becoming an Important Practice in India

The sustainable tourism market services are expected to rise at a rate of 27.1% in India through the projected years.

  • India is a prominent country in the South Asia region that is aimed at achieving sustainable tourism owing to its varied cultural and regional practices.
  • Cheap flights and budget-friendly tours are attracting more tourists from abroad.

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Category-wise Insights

Nature-based or Green Tourism is Preferred More by People

Based on type, the green tourism segment is likely to capture 35.7% of the total market revenue in 2024.

Attributes Details
Top Type segment Green Tourism
Market Share in 2024 35.7% CAGR
  • The quest to explore unknown areas has pushed independent travelers to visit natural and remote areas.
  • Various initiatives by the regional governments in developing local tourism have contributed significantly towards the growth of green tourism.

Phone Booking Channels are mostly preferred by Tourists

The phone booking channel holds a significant share of the market and is estimated to account for 35.7% of revenue in 2024. However, the online booking segment is anticipated to take over the phone booking channel during the forecast period.

Attributes Details
Top Booking Channel segment Phone Booking
Market Share in 2024 39.4% CAGR
  • Phone booking provides the ease of usability and the privilege of transparent communication with the service provider.
  • Online booking is another segment that is gaining prominence among the booking channels due to its ability to showcase and experience the venues virtually.

Competitive Landscape for Sustainable Tourism Market

The overall market is diversified as the nature-based tourism business depends on the spread of ecology in different regions. Leading market players are principally engaged in establishing a new standard for sustainable tourism. Meanwhile, the emerging market players are using various promotional strategies for the same, such as reporting sustainability methods, practices, and resources to the Global Sustainable Tourism Council.

Recent Developments in the Global Sustainable Tourism Market

  • In November 2021, Atout France joined the UNESCO Sustainable Travel Pledge. This development was part of the organization's commitment to preserve the environment, regional cultures, and the people who rely on travel for their well-being.
  • In September 2022, EasyJet Holidays debuted a new line of "eco-certified" items in collaboration with the GSTC. The company is facilitating environmentally conscious travel decisions for its clientele by featuring a new line of "eco-certified" items on its website. All the hotels in the collection are certified or have fulfilled GSTC-recognized hotel requirements that can be distinguished by a green leaf design. Visitors can also choose the ideal vacation by using a new website dubbed "sustainable holidays," which shows them whether hotels have sustainability certification.

Key Players Profiled in the Sustainable Tourism Market Report

  • Bouteco
  • Kind Traveler
  • Responsible Travel
  • Wild Frontiers Adventures Travel
  • Wilderness Holding Limited
  • Beyonder Experiences
  • Undiscovered Mountains
  • Gondwana Ecotours
  • Row Adventures
  • Natural Habitat Adventures
  • Cheeseman’s Ecological Safaris
  • Sustainable Travel International
  • NATIVE TOURS, Inc.

Key Coverage in the Sustainable Tourism Market Report

  • Adjacent study on low-impact tourism market and ethical tourism market.
  • Elaborate study on India sustainable tourism industry size.
  • Sustainable tourism development in Middle East and Africa.

Sustainable Tourism Market Report Scope

Attribute Details
Estimated Market Size (2024) US$ 1,511,465.9 million
Projected Market Size (2034) US$ 12,815,005 million
Anticipated Growth Rate (2024 to 2034) 23.8%
Forecast Period 2024 to 2034
Historical Data Available for 2019 to 2023
Market Analysis US$ million or billion for Value and Units for Volume
Key Regions Covered North America; Latin America; Europe; Middle East & Africa (MEA); East Asia; South Asia and Oceania
Key Countries Covered United States, Canada, Brazil, Mexico, Germany, Spain, Italy, France, United Kingdom, Russia, China, India, Australia & New Zealand, GCC Countries, and South Africa
Key Segments Covered By Type, By Booking Channel, By Consumer Orientation, By Tourism Type, By Tourist Type, By Age Group, and By Region
Key Companies Profiled Bouteco; Kind Traveler; Responsible Travel; Wild Frontiers Adventures Travel; Wilderness Holding Limited; Beyonder Experiences; Undiscovered Mountains; Gondwana Ecotours; Row Adventures; Natural Habitat Adventures; Cheeseman’s Ecological Safaris; Sustainable Travel International; NATIVE TOURS, Inc.
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Key Segments Covered by Sustainable Tourism Industry Survey Report

By Type:

  • Ecological Tourism
  • Eco Tourism or Green Tourism
  • Soft Tourism
  • Community Tourism

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In Person Booking

By Consumer Orientation:

  • Men
  • Women

By Tourism Type:

  • Domestic
  • International

By Tourist Type:

  • Independent Traveler
  • Tour Group
  • Package Traveler

By Age Group:

  • 15 to 25 Years
  • 26 to 35 Years
  • 36 to 45 Years
  • 46 to 55 Years
  • 66 to 75 Years

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia and Pacific
  • Middle East and Africa (MEA)

Frequently Asked Questions

How Big is the Global Sustainable Tourism Market Currently?

The global sustainable tourism market is estimated to be around US$ 1,511,465.9 million in 2024.

What is the Growth Outlook of the Sustainable Tourism Market?

The global sustainable tourism market is to grow at 23.8% during the forecast period.

What is the projected Value of Sustainable Tourism Market by 2034?

The global sustainable tourism market is predicted to be valued at US$ 12,815,005 million by 2034.

What was the Historical Size of the Sustainable Tourism Market?

The global sustainable tourism market was valued at US$ 2,200,800 million in 2019.

Which Regional Sustainable Tourism Market has the Highest Growth Potential?

India is predicted to witness a CAGR of 27.1% in adoption of sustainable tourism through 2034.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

    3.7. Regional Parent Market Outlook

4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034

    4.1. Historical Market Size Value (US$ Million) Analysis, 2019 to 2023

    4.2. Current and Future Market Size Value (US$ Million) Projections, 2024 to 2034

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) Analysis By Type, 2019 to 2023

    5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Type, 2024 to 2034

        5.3.1. Ecological Tourism

        5.3.2. Eco Tourism/ Green Tourism

        5.3.3. Soft Tourism

        5.3.4. Community Tourism

    5.4. Y-o-Y Growth Trend Analysis By Type, 2019 to 2023

    5.5. Absolute $ Opportunity Analysis By Type, 2024 to 2034

6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Booking Channel

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) Analysis By Booking Channel, 2019 to 2023

    6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Booking Channel, 2024 to 2034

        6.3.1. Phone Booking

        6.3.2. Online Booking

        6.3.3. In Person Booking

    6.4. Y-o-Y Growth Trend Analysis By Booking Channel, 2019 to 2023

    6.5. Absolute $ Opportunity Analysis By Booking Channel, 2024 to 2034

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Consumer Orientation

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) Analysis By Consumer Orientation, 2019 to 2023

    7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Consumer Orientation, 2024 to 2034

        7.3.1. Men

        7.3.2. Women

    7.4. Y-o-Y Growth Trend Analysis By Consumer Orientation, 2019 to 2023

    7.5. Absolute $ Opportunity Analysis By Consumer Orientation, 2024 to 2034

8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Tourism Type

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) Analysis By Tourism Type, 2019 to 2023

    8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Tourism Type, 2024 to 2034

        8.3.1. Domestic

        8.3.2. International

    8.4. Y-o-Y Growth Trend Analysis By Tourism Type, 2019 to 2023

    8.5. Absolute $ Opportunity Analysis By Tourism Type, 2024 to 2034

9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Tourist Type

    9.1. Introduction / Key Findings

    9.2. Historical Market Size Value (US$ Million) Analysis By Tourist Type, 2019 to 2023

    9.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Tourist Type, 2024 to 2034

        9.3.1. Independent Traveller

        9.3.2. Tour Group

        9.3.3. Package Traveller

    9.4. Y-o-Y Growth Trend Analysis By Tourist Type, 2019 to 2023

    9.5. Absolute $ Opportunity Analysis By Tourist Type, 2024 to 2034

10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Age Group

    10.1. Introduction / Key Findings

    10.2. Historical Market Size Value (US$ Million) Analysis By Age Group, 2019 to 2023

    10.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Age Group, 2024 to 2034

        10.3.1. 15-25 Years

        10.3.2. 26-35 Years

        10.3.3. 36-45 Years

        10.3.4. 46-55 Years

        10.3.5. 66-75 Years

    10.4. Y-o-Y Growth Trend Analysis By Age Group, 2019 to 2023

    10.5. Absolute $ Opportunity Analysis By Age Group, 2024 to 2034

11. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region

    11.1. Introduction

    11.2. Historical Market Size Value (US$ Million) Analysis By Region, 2019 to 2023

    11.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2024 to 2034

        11.3.1. North America

        11.3.2. Latin America

        11.3.3. Western Europe

        11.3.4. Eastern Europe

        11.3.5. South Asia and Pacific

        11.3.6. East Asia

        11.3.7. Middle East and Africa

    11.4. Market Attractiveness Analysis By Region

12. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        12.2.1. By Country

            12.2.1.1. USA

            12.2.1.2. Canada

        12.2.2. By Type

        12.2.3. By Booking Channel

        12.2.4. By Consumer Orientation

        12.2.5. By Tourism Type

        12.2.6. By Tourist Type

        12.2.7. By Age Group

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Type

        12.3.3. By Booking Channel

        12.3.4. By Consumer Orientation

        12.3.5. By Tourism Type

        12.3.6. By Tourist Type

        12.3.7. By Age Group

    12.4. Key Takeaways

13. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        13.2.1. By Country

            13.2.1.1. Brazil

            13.2.1.2. Mexico

            13.2.1.3. Rest of Latin America

        13.2.2. By Type

        13.2.3. By Booking Channel

        13.2.4. By Consumer Orientation

        13.2.5. By Tourism Type

        13.2.6. By Tourist Type

        13.2.7. By Age Group

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Type

        13.3.3. By Booking Channel

        13.3.4. By Consumer Orientation

        13.3.5. By Tourism Type

        13.3.6. By Tourist Type

        13.3.7. By Age Group

    13.4. Key Takeaways

14. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        14.2.1. By Country

            14.2.1.1. Germany

            14.2.1.2. UK

            14.2.1.3. France

            14.2.1.4. Spain

            14.2.1.5. Italy

            14.2.1.6. Rest of Western Europe

        14.2.2. By Type

        14.2.3. By Booking Channel

        14.2.4. By Consumer Orientation

        14.2.5. By Tourism Type

        14.2.6. By Tourist Type

        14.2.7. By Age Group

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Type

        14.3.3. By Booking Channel

        14.3.4. By Consumer Orientation

        14.3.5. By Tourism Type

        14.3.6. By Tourist Type

        14.3.7. By Age Group

    14.4. Key Takeaways

15. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        15.2.1. By Country

            15.2.1.1. Poland

            15.2.1.2. Russia

            15.2.1.3. Czech Republic

            15.2.1.4. Romania

            15.2.1.5. Rest of Eastern Europe

        15.2.2. By Type

        15.2.3. By Booking Channel

        15.2.4. By Consumer Orientation

        15.2.5. By Tourism Type

        15.2.6. By Tourist Type

        15.2.7. By Age Group

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Type

        15.3.3. By Booking Channel

        15.3.4. By Consumer Orientation

        15.3.5. By Tourism Type

        15.3.6. By Tourist Type

        15.3.7. By Age Group

    15.4. Key Takeaways

16. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    16.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    16.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        16.2.1. By Country

            16.2.1.1. India

            16.2.1.2. Bangladesh

            16.2.1.3. Australia

            16.2.1.4. New Zealand

            16.2.1.5. Rest of South Asia and Pacific

        16.2.2. By Type

        16.2.3. By Booking Channel

        16.2.4. By Consumer Orientation

        16.2.5. By Tourism Type

        16.2.6. By Tourist Type

        16.2.7. By Age Group

    16.3. Market Attractiveness Analysis

        16.3.1. By Country

        16.3.2. By Type

        16.3.3. By Booking Channel

        16.3.4. By Consumer Orientation

        16.3.5. By Tourism Type

        16.3.6. By Tourist Type

        16.3.7. By Age Group

    16.4. Key Takeaways

17. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    17.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    17.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        17.2.1. By Country

            17.2.1.1. China

            17.2.1.2. Japan

            17.2.1.3. South Korea

        17.2.2. By Type

        17.2.3. By Booking Channel

        17.2.4. By Consumer Orientation

        17.2.5. By Tourism Type

        17.2.6. By Tourist Type

        17.2.7. By Age Group

    17.3. Market Attractiveness Analysis

        17.3.1. By Country

        17.3.2. By Type

        17.3.3. By Booking Channel

        17.3.4. By Consumer Orientation

        17.3.5. By Tourism Type

        17.3.6. By Tourist Type

        17.3.7. By Age Group

    17.4. Key Takeaways

18. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    18.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023

    18.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034

        18.2.1. By Country

            18.2.1.1. GCC Countries

            18.2.1.2. South Africa

            18.2.1.3. Israel

            18.2.1.4. Rest of MEA

        18.2.2. By Type

        18.2.3. By Booking Channel

        18.2.4. By Consumer Orientation

        18.2.5. By Tourism Type

        18.2.6. By Tourist Type

        18.2.7. By Age Group

    18.3. Market Attractiveness Analysis

        18.3.1. By Country

        18.3.2. By Type

        18.3.3. By Booking Channel

        18.3.4. By Consumer Orientation

        18.3.5. By Tourism Type

        18.3.6. By Tourist Type

        18.3.7. By Age Group

    18.4. Key Takeaways

19. Key Countries Market Analysis

    19.1. USA

        19.1.1. Market Share Analysis, 2023

            19.1.1.1. By Type

            19.1.1.2. By Booking Channel

            19.1.1.3. By Consumer Orientation

            19.1.1.4. By Tourism Type

            19.1.1.5. By Tourist Type

            19.1.1.6. By Age Group

    19.2. Canada

        19.2.1. Market Share Analysis, 2023

            19.2.1.1. By Type

            19.2.1.2. By Booking Channel

            19.2.1.3. By Consumer Orientation

            19.2.1.4. By Tourism Type

            19.2.1.5. By Tourist Type

            19.2.1.6. By Age Group

    19.3. Brazil

        19.3.1. Market Share Analysis, 2023

            19.3.1.1. By Type

            19.3.1.2. By Booking Channel

            19.3.1.3. By Consumer Orientation

            19.3.1.4. By Tourism Type

            19.3.1.5. By Tourist Type

            19.3.1.6. By Age Group

    19.4. Mexico

        19.4.1. Market Share Analysis, 2023

            19.4.1.1. By Type

            19.4.1.2. By Booking Channel

            19.4.1.3. By Consumer Orientation

            19.4.1.4. By Tourism Type

            19.4.1.5. By Tourist Type

            19.4.1.6. By Age Group

    19.5. Germany

        19.5.1. Market Share Analysis, 2023

            19.5.1.1. By Type

            19.5.1.2. By Booking Channel

            19.5.1.3. By Consumer Orientation

            19.5.1.4. By Tourism Type

            19.5.1.5. By Tourist Type

            19.5.1.6. By Age Group

    19.6. UK

        19.6.1. Market Share Analysis, 2023

            19.6.1.1. By Type

            19.6.1.2. By Booking Channel

            19.6.1.3. By Consumer Orientation

            19.6.1.4. By Tourism Type

            19.6.1.5. By Tourist Type

            19.6.1.6. By Age Group

    19.7. France

        19.7.1. Market Share Analysis, 2023

            19.7.1.1. By Type

            19.7.1.2. By Booking Channel

            19.7.1.3. By Consumer Orientation

            19.7.1.4. By Tourism Type

            19.7.1.5. By Tourist Type

            19.7.1.6. By Age Group

    19.8. Spain

        19.8.1. Market Share Analysis, 2023

            19.8.1.1. By Type

            19.8.1.2. By Booking Channel

            19.8.1.3. By Consumer Orientation

            19.8.1.4. By Tourism Type

            19.8.1.5. By Tourist Type

            19.8.1.6. By Age Group

    19.9. Italy

        19.9.1. Market Share Analysis, 2023

            19.9.1.1. By Type

            19.9.1.2. By Booking Channel

            19.9.1.3. By Consumer Orientation

            19.9.1.4. By Tourism Type

            19.9.1.5. By Tourist Type

            19.9.1.6. By Age Group

    19.10. Poland

        19.10.1. Market Share Analysis, 2023

            19.10.1.1. By Type

            19.10.1.2. By Booking Channel

            19.10.1.3. By Consumer Orientation

            19.10.1.4. By Tourism Type

            19.10.1.5. By Tourist Type

            19.10.1.6. By Age Group

    19.11. Russia

        19.11.1. Market Share Analysis, 2023

            19.11.1.1. By Type

            19.11.1.2. By Booking Channel

            19.11.1.3. By Consumer Orientation

            19.11.1.4. By Tourism Type

            19.11.1.5. By Tourist Type

            19.11.1.6. By Age Group

    19.12. Czech Republic

        19.12.1. Market Share Analysis, 2023

            19.12.1.1. By Type

            19.12.1.2. By Booking Channel

            19.12.1.3. By Consumer Orientation

            19.12.1.4. By Tourism Type

            19.12.1.5. By Tourist Type

            19.12.1.6. By Age Group

    19.13. Romania

        19.13.1. Market Share Analysis, 2023

            19.13.1.1. By Type

            19.13.1.2. By Booking Channel

            19.13.1.3. By Consumer Orientation

            19.13.1.4. By Tourism Type

            19.13.1.5. By Tourist Type

            19.13.1.6. By Age Group

    19.14. India

        19.14.1. Market Share Analysis, 2023

            19.14.1.1. By Type

            19.14.1.2. By Booking Channel

            19.14.1.3. By Consumer Orientation

            19.14.1.4. By Tourism Type

            19.14.1.5. By Tourist Type

            19.14.1.6. By Age Group

    19.15. Bangladesh

        19.15.1. Market Share Analysis, 2023

            19.15.1.1. By Type

            19.15.1.2. By Booking Channel

            19.15.1.3. By Consumer Orientation

            19.15.1.4. By Tourism Type

            19.15.1.5. By Tourist Type

            19.15.1.6. By Age Group

    19.16. Australia

        19.16.1. Market Share Analysis, 2023

            19.16.1.1. By Type

            19.16.1.2. By Booking Channel

            19.16.1.3. By Consumer Orientation

            19.16.1.4. By Tourism Type

            19.16.1.5. By Tourist Type

            19.16.1.6. By Age Group

    19.17. New Zealand

        19.17.1. Market Share Analysis, 2023

            19.17.1.1. By Type

            19.17.1.2. By Booking Channel

            19.17.1.3. By Consumer Orientation

            19.17.1.4. By Tourism Type

            19.17.1.5. By Tourist Type

            19.17.1.6. By Age Group

    19.18. China

        19.18.1. Market Share Analysis, 2023

            19.18.1.1. By Type

            19.18.1.2. By Booking Channel

            19.18.1.3. By Consumer Orientation

            19.18.1.4. By Tourism Type

            19.18.1.5. By Tourist Type

            19.18.1.6. By Age Group

    19.19. Japan

        19.19.1. Market Share Analysis, 2023

            19.19.1.1. By Type

            19.19.1.2. By Booking Channel

            19.19.1.3. By Consumer Orientation

            19.19.1.4. By Tourism Type

            19.19.1.5. By Tourist Type

            19.19.1.6. By Age Group

    19.20. South Korea

        19.20.1. Market Share Analysis, 2023

            19.20.1.1. By Type

            19.20.1.2. By Booking Channel

            19.20.1.3. By Consumer Orientation

            19.20.1.4. By Tourism Type

            19.20.1.5. By Tourist Type

            19.20.1.6. By Age Group

    19.21. GCC Countries

        19.21.1. Market Share Analysis, 2023

            19.21.1.1. By Type

            19.21.1.2. By Booking Channel

            19.21.1.3. By Consumer Orientation

            19.21.1.4. By Tourism Type

            19.21.1.5. By Tourist Type

            19.21.1.6. By Age Group

    19.22. South Africa

        19.22.1. Market Share Analysis, 2023

            19.22.1.1. By Type

            19.22.1.2. By Booking Channel

            19.22.1.3. By Consumer Orientation

            19.22.1.4. By Tourism Type

            19.22.1.5. By Tourist Type

            19.22.1.6. By Age Group

    19.23. Israel

        19.23.1. Market Share Analysis, 2023

            19.23.1.1. By Type

            19.23.1.2. By Booking Channel

            19.23.1.3. By Consumer Orientation

            19.23.1.4. By Tourism Type

            19.23.1.5. By Tourist Type

            19.23.1.6. By Age Group

20. Market Structure Analysis

    20.1. Competition Dashboard

    20.2. Competition Benchmarking

    20.3. Market Share Analysis of Top Players

        20.3.1. By Regional

        20.3.2. By Type

        20.3.3. By Booking Channel

        20.3.4. By Consumer Orientation

        20.3.5. By Tourism Type

        20.3.6. By Tourist Type

        20.3.7. By Age Group

21. Competition Analysis

    21.1. Competition Deep Dive

        21.1.1. Gondwana Ecotours

            21.1.1.1. Overview

            21.1.1.2. Product Portfolio

            21.1.1.3. Profitability by Market Segments

            21.1.1.4. Sales Footprint

            21.1.1.5. Strategy Overview

                21.1.1.5.1. Marketing Strategy

        21.1.2. Row Adventures

            21.1.2.1. Overview

            21.1.2.2. Product Portfolio

            21.1.2.3. Profitability by Market Segments

            21.1.2.4. Sales Footprint

            21.1.2.5. Strategy Overview

                21.1.2.5.1. Marketing Strategy

        21.1.3. Natural Habitat Adventures

            21.1.3.1. Overview

            21.1.3.2. Product Portfolio

            21.1.3.3. Profitability by Market Segments

            21.1.3.4. Sales Footprint

            21.1.3.5. Strategy Overview

                21.1.3.5.1. Marketing Strategy

        21.1.4. Cheeseman’s Ecological Safaris

            21.1.4.1. Overview

            21.1.4.2. Product Portfolio

            21.1.4.3. Profitability by Market Segments

            21.1.4.4. Sales Footprint

            21.1.4.5. Strategy Overview

                21.1.4.5.1. Marketing Strategy

        21.1.5. Sustainable Travel International

            21.1.5.1. Overview

            21.1.5.2. Product Portfolio

            21.1.5.3. Profitability by Market Segments

            21.1.5.4. Sales Footprint

            21.1.5.5. Strategy Overview

                21.1.5.5.1. Marketing Strategy

        21.1.6. NATIVE TOURS, INC.

            21.1.6.1. Overview

            21.1.6.2. Product Portfolio

            21.1.6.3. Profitability by Market Segments

            21.1.6.4. Sales Footprint

            21.1.6.5. Strategy Overview

                21.1.6.5.1. Marketing Strategy

        21.1.7. Bouteco

            21.1.7.1. Overview

            21.1.7.2. Product Portfolio

            21.1.7.3. Profitability by Market Segments

            21.1.7.4. Sales Footprint

            21.1.7.5. Strategy Overview

                21.1.7.5.1. Marketing Strategy

        21.1.8. Kind Traveler

            21.1.8.1. Overview

            21.1.8.2. Product Portfolio

            21.1.8.3. Profitability by Market Segments

            21.1.8.4. Sales Footprint

            21.1.8.5. Strategy Overview

                21.1.8.5.1. Marketing Strategy

        21.1.9. Responsible Travel

            21.1.9.1. Overview

            21.1.9.2. Product Portfolio

            21.1.9.3. Profitability by Market Segments

            21.1.9.4. Sales Footprint

            21.1.9.5. Strategy Overview

                21.1.9.5.1. Marketing Strategy

        21.1.10. Wild Frontiers Adventures Travel

            21.1.10.1. Overview

            21.1.10.2. Product Portfolio

            21.1.10.3. Profitability by Market Segments

            21.1.10.4. Sales Footprint

            21.1.10.5. Strategy Overview

                21.1.10.5.1. Marketing Strategy

22. Assumptions & Acronyms Used

23. Research Methodology

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