The global sustainable tourism market value is estimated to be USD 1,511,465.9 million in 2024 according to the updated industry analysis report. Consequently, the share of the global sustainable tourism industry in the parent market (travel and tourism industry) is estimated to be at 2% to 5%.
Between 2024 and 2034, the global demand for sustainable tourism services is expected to exhibit a compound annual growth rate (CAGR) of 23.8%. The net revenue generated from this industry share is estimated to reach a value of nearly USD 12,815,005 million by 2034.
| Report Attribute | Details |
|---|---|
| Sustainable Tourism Market Size (2024) | USD 1,511,465.9 million |
| Market Anticipated Forecast Value (2034) | USD 12,815,005 million |
| Market Projected Growth Rate (2024 to 2034) | 23.8% CAGR |
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The global sustainable tourism market was valued at USD 2,200,800 million in 2019. Demand for sustainable tourism worldwide declined at a rate of -13.3% per year between 2019 and 2023. The overall market value was about USD 1,244,535.6 million in 2023.
The traditional green tourism market witnessed a growth curve till 2019. The outbreak of the pandemic and various governmental restrictions in the tourism industry led to a decline in the year-on-year growth rate in 2020 and 2021 by a big margin. As a result, the historical market from 2019 to 2023 experienced a downfall leading to a negative CAGR.
The tourism industry in the post-pandemic period attracted a high number of investments in various tourist attractions across the globe. Subsequently, the increasing number of tourist arrivals and flocking to such destinations has restored the growth rate for the global ecological tourism market.
| Attributes | Details |
|---|---|
| Sustainable Tourism Market Value (2019) | USD 2,200,800 million |
| Market Revenue (2023) | USD 1,244,535.6 million |
| Market Historical Growth Rate (CAGR 2019 to 2023) | -13.3% CAGR |
Traditional tourism trends have resulted in the degradation of scenic attractions resulting in an increased ecological awareness regarding tourism activities at such destinations. The increasing fad of wildlife tourism and adventure tourism has also bolstered the concept of sustainability in the global tourism market.
Over-tourism through sustainable tourism facilities can pose negative environmental as well as social impacts. Cheap flights, easy accommodation, and enthusiastic and digitally driven customers are anticipated to result in over-tourism at hotspot locations.
In terms of environmental impact, over-tourism results in an increase in water consumption, air pollution, litter, and waste in tourism destinations.
The table below lists the countries with higher scope of growth for sustainable tourism solutions and service providers.
| Regional Market Comparison | CAGR (2024 to 2034) |
|---|---|
| United States | 8% |
| Germany | 4.8% |
| United Kingdom | 5.5% |
| India | 27.1% |
| China | 24.9% |
Demand for sustainable tourism services in the United States is expected to rise at a rate of 8% from 2024 to 2034.
The sustainable tourism market sector of the United Kingdom is expected to expand at a rate of 5.5% through the projected years.
China is to witness a year-on-year growth rate of 24.9% in the adoption of sustainable tourism practices through the projected years.
The sustainable tourism industry of Germany is projected to grow at a rate of 4.8% between 2024 and 2034.
The sustainable tourism market services are expected to rise at a rate of 27.1% in India through the projected years.
Based on type, the green tourism segment is likely to capture 35.7% of the total market revenue in 2024.
| Attributes | Details |
|---|---|
| Top Type segment | Green Tourism |
| Market Share in 2024 | 35.7% CAGR |
The phone booking channel holds a significant share of the market and is estimated to account for 35.7% of revenue in 2024. However, the online booking segment is anticipated to take over the phone booking channel during the forecast period.
| Attributes | Details |
|---|---|
| Top Booking Channel segment | Phone Booking |
| Market Share in 2024 | 39.4% CAGR |
The overall market is diversified as the nature-based tourism business depends on the spread of ecology in different regions. Leading market players are principally engaged in establishing a new standard for sustainable tourism.
Meanwhile, the emerging market players are using various promotional strategies for the same, such as reporting sustainability methods, practices, and resources to the Global Sustainable Tourism Council.
Recent Developments in the Global Sustainable Tourism Market
| Attribute | Details |
|---|---|
| Estimated Market Size (2024) | USD 1,511,465.9 million |
| Projected Market Size (2034) | USD 12,815,005 million |
| Anticipated Growth Rate (2024 to 2034) | 23.8% |
| Forecast Period | 2024 to 2034 |
| Historical Data Available for | 2019 to 2023 |
| Market Analysis | USD million or billion for Value and Units for Volume |
| Key Regions Covered | North America; Latin America; Europe; Middle East & Africa (MEA); East Asia; South Asia and Oceania |
| Key Countries Covered | United States, Canada, Brazil, Mexico, Germany, Spain, Italy, France, United Kingdom, Russia, China, India, Australia & New Zealand, GCC Countries, and South Africa |
| Key Segments Covered | By Type, By Booking Channel, By Consumer Orientation, By Tourism Type, By Tourist Type, By Age Group, and By Region |
| Key Companies Profiled | Bouteco; Kind Traveler; Responsible Travel; Wild Frontiers Adventures Travel; Wilderness Holding Limited; Beyonder Experiences; Undiscovered Mountains; Gondwana Ecotours; Row Adventures; Natural Habitat Adventures; Cheeseman’s Ecological Safaris; Sustainable Travel International; NATIVE TOURS, Inc. |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The global sustainable tourism market is estimated to be around USD 1,511,465.9 million in 2024.
The global sustainable tourism market is to grow at 23.8% during the forecast period.
The global sustainable tourism market is predicted to be valued at USD 12,815,005 million by 2034.
The global sustainable tourism market was valued at USD 2,200,800 million in 2019.
India is predicted to witness a CAGR of 27.1% in adoption of sustainable tourism through 2034.
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