Surfing Tourism Market

Surfing Tourism Market Outlook from 2024 to 2034

The valuation of the surfing tourism market is anticipated to reach USD 2,36,589.9 million by the year 2034, with a projected CAGR of 12.30% during the forecast period of 2024 to 2034. It is expected that the global market will offer an absolute dollar opportunity of USD 74184.6 million by the end of 2024.

Attributes	Key Statistics
Expected Base Year Value (2024)	USD 74184.6 million
Anticipated Forecast Value (2034)	USD 2,36,589.9 million
Estimated Growth (2024 to 2034)	12.30% CAGR

Influential Demand Drivers

The surge in social media usage and the growing popularity of coastal tourism worldwide have led to a significant increase in the demand for water sports. This trend has also notably impacted the surfing tourism industry.

• Increasing desire among the general population for unique travel experiences
• Growing interest in outdoor recreation and adventure tourism, with surfing as a popular choice.
• Rise in social media influence, showcasing surfing destinations and experiences
• Millennials and Gen Z seeking active and experiential vacations
• Growing awareness of the health benefits of surfing, attracting health-conscious travelers
• Surging interest in sustainable and eco-friendly tourism options, with surfing often perceived as environmentally sustainable
• Expansion of surf culture into mainstream media, movies, and fashion, boosting demand for surf-related travel
• Increasing disposable income in many countries, allowing more people to afford surfing vacations
• Development of beginner-friendly surfing programs and lessons, making the sport more accessible to newcomers
• Desire for authentic cultural experiences leading travelers to seek out surf destinations known for their vibrant coastal communities and laid-back lifestyle

Trends in the Global Surfing Tourism Market

The global surfing tourism market has witnessed several notable trends that are shaping its trajectory in recent years:

• Surf retreats are becoming increasingly popular, offering surfers the chance to combine their passion with wellness activities such as yoga, meditation, and healthy eating.
• Virtual reality and online platforms are emerging as a way for enthusiasts unable to access physical surf destinations to enjoy simulated surf experiences.
• Surfing tourism destinations are placing a greater emphasis on eco-friendly practices and conservation efforts.
• Technology is being widely adopted for surf forecasting, booking accommodations, and accessing surf-related information.
• Adventurous travelers are exploring new and emerging surfing spots beyond traditional destinations.

Environmental Concerns to Slow down the Market Growth for Surfing Tourism

Despite the growing popularity of water sports in the coastal parts of the world, some influences hinder the growth of the market:

• Environmental concerns such as water pollution, climate change, and threats to marine life are restraining the market growth due to increased awareness among surfers and travelers
• Political instability and safety concerns in some surfing destinations are slowing down the market growth as travelers are hesitant to visit such destinations
• High costs associated with travel, accommodations, and equipment rentals are stunting the market growth as it limits the number of people who can afford to take part in surfing activities.
• Limited access to surfing locations due to restrictions or overcrowding is hindering the market growth as it limits the options for surfers
• Lack of awareness and education about surfing destinations beyond the well-known spots
• Competition from other adventure sports and leisure activities is impeding the market growth as it offers more options to travelers, and surfing may not always be the top choice.

Category-wise Insights

Wave Surfing Gets the Most Preference among Surfing Tourism Activities

On the basis of surfing type, the market for surfing tourism is dominated by wave surfing. The segment is anticipated to hold a share of 60.6% of the overall surfing tourism market.

Attributes	Details
Surfing Type	Wave Surfing
Market Share	60.60%

• The popularity of wave surfing is increasing, especially in the last few years, as an adventurous sport.
• Besides this, wave surfing is also less expensive than other forms of surfing that require sophisticated equipment and training hours to master. This is one of the main reasons for the increasing adoption of wave surfing in the general population.

Domestic Tourists are more attracted to Surfing Activities than International Ones

On the basis of tourist type, the domestic tourist segment takes the majority share of the surfing tourism market. It is anticipated to hold a market value of 67.50%.

Attributes	Details
Tourist Type	Domestic
Market Share	67.50%

• Domestic travelers are more attracted to surfing activities due to their familiarity with the local beaches, less cost expenditures, and easier access to surfing destinations compared to international travelers.
• Domestic travelers also have more flexibility when it comes to their stay. They can take up training programs and courses, which gradually generate interest in surfing activities.

Country-wise Insights

This section offers a comprehensive analysis of the surfing tourism market across various countries, including. The table presents the CAGR for each country, depicting the estimated market growth in these regions until 2034.

Countries	CAGR
India	15.60%
China	14.30%
Singapore	11.60%
Japan	10.90%
Canada	7.20%

Government Efforts to Aid Surfing Tourism to Skyrocket in India

India is expected to exhibit significant market growth over the forecast period. The Indian market for surfing tourism is anticipated to grow at a CAGR of 15.60% through 2034.

The Indian government's efforts to promote tourism have resulted in the development of coastline infrastructure. This has made it easier for surfing destinations like Goa and Karnataka to attract visitors from around the world. Besides this, the corporatization of jobs in India is forcing the younger generation to seek adventurous vacations like surfing, which is also pushing the demand for surfing infrastructure in the country.

Inclusion of Surfing in the Olympics Boosts the Chinese Surfing Tourism Market

China is also one of the lucrative markets in the surfing tourism industry. The Chinese market for surfing tourism is anticipated to grow at a CAGR of 14.30%.

The Chinese market for surfing tourism was not that well developed a few years back. The adoption of surfing began to gradually pick up pace with the inclusion of the sport in the Olympics.

This resulted in a growing demand for travel to destinations such as Sanya in Hainan and Huizhou in Guangdong. To respond to this demand, the government also started developing coastline infrastructure, significantly aiding the growth of the market.

Affordable Healthcare Costs to Become a Boon for Refractive Surgeries in Malaysia

Singapore also is a promising market in the global surfing tourism industry. Over the next ten years, the Singaporean demand for surfing tourism is projected to rise at an 11.60% CAGR.

Singapore, as a country, is a travel hub for tourists from all over the world. Every year, millions of tourists flock to the country to experience an array of leisure activities which also include surfing.

Companies like SUP Ventures, Splash N Surf, Wakemusters, Ryders Singapore, etc., have capitalized on this opportunity by offering training programs and customized packages to newbie tourists who lack surfing experience.

Popularity of Adventurous Sports to Skyrocket the Canadian Surfing Tourism Market

Canada is also one of the countries that is filled with potential in this market. The Canadian surfing tourism market is anticipated to retain its dominance by progressing at a growth rate of 7.20% till 2034.

Canada is well known for its adventurous lifestyle with the prominence of outdoor sports in the daily lifestyle of people. The country is also blessed with a rich coastline in regions like British Columbia and Nova Scotia.

This has had a significant impact on the surfing tourism market in the country. Besides this, the country is also known for its rugged beaches and serene beauty which attracts millions of tourists every year.

Clean and Calm Beaches Prove to be Boon for Japanese Surfing Tourism Market

Japan also exhibits a promising future in the global surfing tourism market. The surfing tourism market in Japan is anticipated to retain its dominance by progressing at a growth rate of 10.90% till 2034.

Japan is blessed with clean and calm beaches like Shirahama Beach in Wakayama Prefecture, Yuigahama Beach in Kamakura, Kanagawa Prefecture, Kujukuri Beach in Chiba Prefecture, and Sunset Beach in Okinawa Prefecture.

These beaches are a boon for surfing enthusiasts as they provide a perfect combination of gentle waves, soft sand, and scenic surroundings for both beginners and experienced surfers to enjoy surfing.

Competitive Landscape

Surfing, in the past few years, has gained significant impetus, thanks to the growing number of international companies like AGIT Global North America, Inc., AJW Surfboard Boardriders, Inc., Body Glove, BruSurf, CANNIBAL SURFBOARDS, Channel Islands Surfboards, Firewire Surfboards, LLC, Global Surf Industries, Globe International Limited, Gul Watersports Ltd., etc.

These companies have well understood the needs of international as well as domestic tourists, right from their stay, to their training programs, and even certifications. They are also tying up with online travel platforms to provide customized packages so that tourists can enjoy surfing activities in cost-effective ways.

Recent Developments

• Kerala gears up to host four international adventure tourism events from March 14 to 17, 2024, in Vagamon, Varkala, Mananthavady, and Kozhikode, including paragliding, surfing, mountain biking, and whitewater kayaking, aiming to elevate its status in global adventure tourism.
• In June 2023, Panama's Santa Catalina hosted the PASA Games, attracting 400 surfers from 19 countries. The event generated over $2 million in tourism earnings, filling local hotels to 100% capacity.

Key Companies in the Market

• AGIT Global North America, Inc.
• AJW Surfboard Boardriders, Inc.
• Body Glove
• BruSurf
• CANNIBAL SURFBOARDS
• Channel Islands Surfboards
• Firewire Surfboards, LLC
• Global Surf Industries
• Globe International Limited
• Gul Watersports Ltd.
• Harbour Surfboards
• Hydenshapes
• Infinity Surfboards Inc.
• JS Industries
• Keeper Sports Products, LLC
• Mt Woodgee Surfboards
• Naish International
• NSP International
• O’Neill
• Rip Curl International Pty Ltd.
• Rusty Surfboards
• Tahe Outdoors Ltd.
• Volcom, LLC

Key Coverage in the Surfing Tourism Industry Report

• Surf Tour Spots in India
• Surfing Destinations in China
• Future Trends in the Surfing Expedition Market
• Top Surfing tourism Companies in Singapore
• Growth of the Surfing Travel Market

Table of Content

• 1. Executive Summary
• 2. Market Overview
• 3. Market Background
• 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
• 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Tour Type
  • 5.1. Domestic
  • 5.2. International
• 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Consumer Orientation
  • 6.1. Men
  • 6.2. Women
• 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Tourist Type
  • 7.1. Independent Traveller
  • 7.2. Tour Group
  • 7.3. Package Traveller
• 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Age Group
  • 8.1. 26-35 Years
  • 8.2. 36-45 Years
  • 8.3. 46-55 Years
  • 8.4. Above 55 Years
• 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
  • 9.1. North America
  • 9.2. Latin America
  • 9.3. Western Europe
  • 9.4. Eastern Europe
  • 9.5. South Asia and Pacific
  • 9.6. East Asia
  • 9.7. Middle East and Africa
• 10. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 11. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 12. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 13. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 14. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 15. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 16. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 17. Key Countries Market Analysis
• 18. Market Structure Analysis
• 19. Competition Analysis
  • 19.1. AGIT Global North America, Inc.
  • 19.2. AJW Surfboard Boardriders, Inc.
  • 19.3. Infinity Surfboards Inc.
  • 19.4. Keeper Sports Products, LLC
  • 19.5. Mt Woodgee Surfboards
  • 19.6. Naish International NSP International
  • 19.7. Rip Curl International Pty Ltd.
  • 19.8. Rusty Surfboards
  • 19.9. Tahe Outdoors Ltd.
  • 19.10. Volcom, LLC
  • 19.11. Channel Islands Surfboards
  • 19.12. Firewire Surfboards, LLC
• 20. Assumptions & Acronyms Used
• 21. Research Methodology