The global superfood powders market is poised to surpass US$ 6.84 billion by 2023, surging at a remarkable CAGR of 7% through 2033 to reach US$ 13.66 billion.
The demand for superfood powders is increasing globally due to consumers' growing knowledge of the importance of leading a healthy lifestyle. The market for superfood powders is growing in both developed and developing regions due to rising health-conscious food and beverage consumption, with millennials making up the most significnt consumer base in both.
Attributes | Details |
---|---|
Superfood Powders Market CAGR (2023 to 2033) | 7% |
Superfood Powders Market Size (2023) | US$ 6.84 billion |
Superfood Powders Market Size (2033) | US$ 13.66 billion |
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Superfood powders give personal care makers a marketing advantage, convey an exotic sensation, and provide true functional benefits. Therefore, beauty brands are striving to incorporate superfood powders to increase their competitiveness.
Global launches of beauty products containing superfood powders have increased five-fold over the past three years, and this trend is expected to continue as the industry leverages the health benefits of these ingredients.
Changes in consumer preferences for skincare formulations enriched with natural ingredients may increase, and superfood powders continue to be in high demand. However, brands and retailers need to be careful when procuring because consumers want to know if their ingredients are sourced sustainably or organically.
As per the FMI analysis, the market for superfood powders in the United States accounts for about 7.7% value share by 2033.
According to the FMI study, the superfood powders industry in India is predicted to skyrocket at a growth rate of 28.6% during the forecast period.
The superfood powders market in India holds promising growth prospects due to several factors. Also, increasing consumer awareness about the importance of healthy dietary choices and the desire for convenient nutrition boosts the demand for superfood powders.
The market is further facilitated by the growing health and wellness trend, coupled with the preference for natural and organic products, driving the overall market growth. Moreover, the expanding middle-class population, rising disposable incomes and the availability of a wide range of superfood powder options contribute to the market's positive outlook. Also, the focus on indigenous and traditional superfoods specific to India’s market adds to the growth potential.
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The organic sub-segment is expected to emerge as the prominent one in the market as there is a growing consumer preference for organic products driven by the rising awareness of the potential health benefits and environmental sustainability associated with organic farming practices.
Consumers are increasingly seeking out organic superfood powders as they perceive them to be free from harmful chemicals, pesticides, and genetically modified organisms (GMOs). Additionally, organic superfood powders are often perceived to have superior nutritional value compared to conventionally grown alternatives.
The organic sub-segment's prominence is further driven by the shifting consumer mindset toward prioritizing natural and wholesome products. The desire for transparency in the sourcing and production processes, along with the perception of organic superfood powders as a healthy choice, further solidifies their position as the prominent sub-segment in the market.
The convenience store sales channel is expected to lead the superfood powders market. Convenience stores provide a convenient and easily accessible shopping experience for consumers.
Convenience stores offer a quick and convenient option for customers to purchase superfood powders with their wide network of outlets and extended operating hours. Also, the on-the-go nature of convenience stores aligns well with the busy lifestyles of consumers, making them a popular choice for purchasing everyday essentials like superfood powders.
Convenience stores often stock a variety of products, including a selection of superfood powders, catering to the diverse needs and preferences of customers. Moreover, these stores are known for their ability to adapt to evolving consumer demands and preferences. Further, they have been quick to respond to the growing interest in health and wellness products, including superfood powders, by expanding their product offerings in this category.
Superfood powders market players prioritize new product launches as the global superfood powders market is in high demand for healthy and nutritious beverages, especially among the millennial generation.
Strategies Adopted by Players:
Recent Developments:
The projected Compound Annual Growth Rate (CAGR) of the Superfood Powders Market by 2033 is 7%.
The projected market value by 2033 is US$ 13.66 million.
The market is estimated to secure a valuation of US$ 6.84 million in 2023.
The health and wellness industry is the key consumer of the Superfood Powders Market.
Navitas Organics, Amazing Grass, and Organic Traditions are the three key players in the market.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Tons) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nature 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Nature, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Nature, 2023 to 2033 5.3.1. Organic 5.3.2. Conventional 5.4. Y-o-Y Growth Trend Analysis By Nature, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Nature, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Sales Channel, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Sales Channel, 2023 to 2033 6.3.1. Modern Trade 6.3.2. Convenience Store 6.3.3. Specialty Store 6.3.4. Pharmacy Store 6.3.5. Online Retail 6.3.6. Other Sales Channels 6.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 7.1. Introduction 7.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Region, 2018 to 2022 7.3. Current Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Region, 2023 to 2033 7.3.1. North America 7.3.2. Latin America 7.3.3. Western Europe 7.3.4. Eastern Europe 7.3.5. South Asia and Pacific 7.3.6. East Asia 7.3.7. Middle East and Africa 7.4. Market Attractiveness Analysis By Region 8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 8.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022 8.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033 8.2.1. By Country 8.2.1.1. USA 8.2.1.2. Canada 8.2.2. By Nature 8.2.3. By Sales Channel 8.3. Market Attractiveness Analysis 8.3.1. By Country 8.3.2. By Nature 8.3.3. By Sales Channel 8.4. Key Takeaways 9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022 9.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. Brazil 9.2.1.2. Mexico 9.2.1.3. Rest of Latin America 9.2.2. By Nature 9.2.3. By Sales Channel 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Nature 9.3.3. By Sales Channel 9.4. Key Takeaways 10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. Germany 10.2.1.2. UK 10.2.1.3. France 10.2.1.4. Spain 10.2.1.5. Italy 10.2.1.6. Rest of Western Europe 10.2.2. By Nature 10.2.3. By Sales Channel 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Nature 10.3.3. By Sales Channel 10.4. Key Takeaways 11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Poland 11.2.1.2. Russia 11.2.1.3. Czech Republic 11.2.1.4. Romania 11.2.1.5. Rest of Eastern Europe 11.2.2. By Nature 11.2.3. By Sales Channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Nature 11.3.3. By Sales Channel 11.4. Key Takeaways 12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. India 12.2.1.2. Bangladesh 12.2.1.3. Australia 12.2.1.4. New Zealand 12.2.1.5. Rest of South Asia and Pacific 12.2.2. By Nature 12.2.3. By Sales Channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Nature 12.3.3. By Sales Channel 12.4. Key Takeaways 13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. China 13.2.1.2. Japan 13.2.1.3. South Korea 13.2.2. By Nature 13.2.3. By Sales Channel 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Nature 13.3.3. By Sales Channel 13.4. Key Takeaways 14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. GCC Countries 14.2.1.2. South Africa 14.2.1.3. Israel 14.2.1.4. Rest of MEA 14.2.2. By Nature 14.2.3. By Sales Channel 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Nature 14.3.3. By Sales Channel 14.4. Key Takeaways 15. Key Countries Market Analysis 15.1. USA 15.1.1. Pricing Analysis 15.1.2. Market Share Analysis, 2022 15.1.2.1. By Nature 15.1.2.2. By Sales Channel 15.2. Canada 15.2.1. Pricing Analysis 15.2.2. Market Share Analysis, 2022 15.2.2.1. By Nature 15.2.2.2. By Sales Channel 15.3. Brazil 15.3.1. Pricing Analysis 15.3.2. Market Share Analysis, 2022 15.3.2.1. By Nature 15.3.2.2. By Sales Channel 15.4. Mexico 15.4.1. Pricing Analysis 15.4.2. Market Share Analysis, 2022 15.4.2.1. By Nature 15.4.2.2. By Sales Channel 15.5. Germany 15.5.1. Pricing Analysis 15.5.2. Market Share Analysis, 2022 15.5.2.1. By Nature 15.5.2.2. By Sales Channel 15.6. UK 15.6.1. Pricing Analysis 15.6.2. Market Share Analysis, 2022 15.6.2.1. By Nature 15.6.2.2. By Sales Channel 15.7. France 15.7.1. Pricing Analysis 15.7.2. Market Share Analysis, 2022 15.7.2.1. By Nature 15.7.2.2. By Sales Channel 15.8. Spain 15.8.1. Pricing Analysis 15.8.2. Market Share Analysis, 2022 15.8.2.1. By Nature 15.8.2.2. By Sales Channel 15.9. Italy 15.9.1. Pricing Analysis 15.9.2. Market Share Analysis, 2022 15.9.2.1. By Nature 15.9.2.2. By Sales Channel 15.10. Poland 15.10.1. Pricing Analysis 15.10.2. Market Share Analysis, 2022 15.10.2.1. By Nature 15.10.2.2. By Sales Channel 15.11. Russia 15.11.1. Pricing Analysis 15.11.2. Market Share Analysis, 2022 15.11.2.1. By Nature 15.11.2.2. By Sales Channel 15.12. Czech Republic 15.12.1. Pricing Analysis 15.12.2. Market Share Analysis, 2022 15.12.2.1. By Nature 15.12.2.2. By Sales Channel 15.13. Romania 15.13.1. Pricing Analysis 15.13.2. Market Share Analysis, 2022 15.13.2.1. By Nature 15.13.2.2. By Sales Channel 15.14. India 15.14.1. Pricing Analysis 15.14.2. Market Share Analysis, 2022 15.14.2.1. By Nature 15.14.2.2. By Sales Channel 15.15. Bangladesh 15.15.1. Pricing Analysis 15.15.2. Market Share Analysis, 2022 15.15.2.1. By Nature 15.15.2.2. By Sales Channel 15.16. Australia 15.16.1. Pricing Analysis 15.16.2. Market Share Analysis, 2022 15.16.2.1. By Nature 15.16.2.2. By Sales Channel 15.17. New Zealand 15.17.1. Pricing Analysis 15.17.2. Market Share Analysis, 2022 15.17.2.1. By Nature 15.17.2.2. By Sales Channel 15.18. China 15.18.1. Pricing Analysis 15.18.2. Market Share Analysis, 2022 15.18.2.1. By Nature 15.18.2.2. By Sales Channel 15.19. Japan 15.19.1. Pricing Analysis 15.19.2. Market Share Analysis, 2022 15.19.2.1. By Nature 15.19.2.2. By Sales Channel 15.20. South Korea 15.20.1. Pricing Analysis 15.20.2. Market Share Analysis, 2022 15.20.2.1. By Nature 15.20.2.2. By Sales Channel 15.21. GCC Countries 15.21.1. Pricing Analysis 15.21.2. Market Share Analysis, 2022 15.21.2.1. By Nature 15.21.2.2. By Sales Channel 15.22. South Africa 15.22.1. Pricing Analysis 15.22.2. Market Share Analysis, 2022 15.22.2.1. By Nature 15.22.2.2. By Sales Channel 15.23. Israel 15.23.1. Pricing Analysis 15.23.2. Market Share Analysis, 2022 15.23.2.1. By Nature 15.23.2.2. By Sales Channel 16. Market Structure Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Market Share Analysis of Top Players 16.3.1. By Regional 16.3.2. By Nature 16.3.3. By Sales Channel 17. Competition Analysis 17.1. Competition Deep Dive 17.1.1. Aduna Ltd. 17.1.1.1. Overview 17.1.1.2. Product Portfolio 17.1.1.3. Profitability by Market Segments 17.1.1.4. Sales Footprint 17.1.1.5. Strategy Overview 17.1.1.5.1. Marketing Strategy 17.1.1.5.2. Product Strategy 17.1.1.5.3. Channel Strategy 17.1.2. Barlean Organic Oils Ltd. 17.1.2.1. Overview 17.1.2.2. Product Portfolio 17.1.2.3. Profitability by Market Segments 17.1.2.4. Sales Footprint 17.1.2.5. Strategy Overview 17.1.2.5.1. Marketing Strategy 17.1.2.5.2. Product Strategy 17.1.2.5.3. Channel Strategy 17.1.3. Creative Nature Ltd. 17.1.3.1. Overview 17.1.3.2. Product Portfolio 17.1.3.3. Profitability by Market Segments 17.1.3.4. Sales Footprint 17.1.3.5. Strategy Overview 17.1.3.5.1. Marketing Strategy 17.1.3.5.2. Product Strategy 17.1.3.5.3. Channel Strategy 17.1.4. Nature’s Superfoods 17.1.4.1. Overview 17.1.4.2. Product Portfolio 17.1.4.3. Profitability by Market Segments 17.1.4.4. Sales Footprint 17.1.4.5. Strategy Overview 17.1.4.5.1. Marketing Strategy 17.1.4.5.2. Product Strategy 17.1.4.5.3. Channel Strategy 17.1.5. Sports Supplements Ltd. 17.1.5.1. Overview 17.1.5.2. Product Portfolio 17.1.5.3. Profitability by Market Segments 17.1.5.4. Sales Footprint 17.1.5.5. Strategy Overview 17.1.5.5.1. Marketing Strategy 17.1.5.5.2. Product Strategy 17.1.5.5.3. Channel Strategy 17.1.6. Sunfood 17.1.6.1. Overview 17.1.6.2. Product Portfolio 17.1.6.3. Profitability by Market Segments 17.1.6.4. Sales Footprint 17.1.6.5. Strategy Overview 17.1.6.5.1. Marketing Strategy 17.1.6.5.2. Product Strategy 17.1.6.5.3. Channel Strategy 17.1.7. Glanbia PLC 17.1.7.1. Overview 17.1.7.2. Product Portfolio 17.1.7.3. Profitability by Market Segments 17.1.7.4. Sales Footprint 17.1.7.5. Strategy Overview 17.1.7.5.1. Marketing Strategy 17.1.7.5.2. Product Strategy 17.1.7.5.3. Channel Strategy 17.1.8. Terrasoul Superfoods 17.1.8.1. Overview 17.1.8.2. Product Portfolio 17.1.8.3. Profitability by Market Segments 17.1.8.4. Sales Footprint 17.1.8.5. Strategy Overview 17.1.8.5.1. Marketing Strategy 17.1.8.5.2. Product Strategy 17.1.8.5.3. Channel Strategy 17.1.9. Navitas Organics 17.1.9.1. Overview 17.1.9.2. Product Portfolio 17.1.9.3. Profitability by Market Segments 17.1.9.4. Sales Footprint 17.1.9.5. Strategy Overview 17.1.9.5.1. Marketing Strategy 17.1.9.5.2. Product Strategy 17.1.9.5.3. Channel Strategy 17.1.10. Orgain 17.1.10.1. Overview 17.1.10.2. Product Portfolio 17.1.10.3. Profitability by Market Segments 17.1.10.4. Sales Footprint 17.1.10.5. Strategy Overview 17.1.10.5.1. Marketing Strategy 17.1.10.5.2. Product Strategy 17.1.10.5.3. Channel Strategy 18. Assumptions & Acronyms Used 19. Research Methodology
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