In a recently revised edition of the global Superfood Market report, FMI has estimated that the industry is set to reach a net worth of USD 183.58 billion in FY 2024. The intensifying craze for wellness and rapid demand for diet products are projected to fuel demand for superfoods.
The market in focus is expected to stretch at an average of 6.1% CAGR over the next decade, as brands ride on the emerging wave of superfood products. By 2034, the market is projected to reach USD 330.67 billion.
Emerging Trends and Opportunities in Superfood Industry
| Attributes | Key Insights |
|---|---|
| Superfood Market Size (2024E) | USD 183.58 billion |
| Market Valuation (2034F) | USD 330.67 billion |
| Value-based CAGR (2024 to 2034) | 6.1% |
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| Leading Product Type | Vegetables |
|---|---|
| Value Share (2024) | 32.10% |
The vegetable segment is estimated to attain a share of 32.10% in 2024. The growing population of vegetarians and vegans is supporting this segment’s growth. Additionally, new grocery apps have emerged in the historical period, which are propelling the demand for vegetables.
Increasing recommendations of vegetable superfoods for the geriatric population is another key driver for this segment’s growth. Key players in the market are offering plant protein packed with organic protein superfoods smoothie that provides a protein blend of vitamins extracted from vegetables and fruits.
| Leading Distribution Channel | Hypermarket/Supermarket |
|---|---|
| Value Share (2024) | 15.60% |
The hypermarkets or supermarkets are the leading distribution channel for superfoods. The segment is projected to attain a share of 15.60% in 2024. Superstore offers superfoods from various brands under one roof to allow quick comparative analysis and purchase of superfoods. Enhanced accessibility of superfoods from hypermarkets/supermarkets is fueling the market growth.
| Countries | Forecast CAGR (2024 to 2034) |
|---|---|
| The United States | 3.50% |
| Germany | 4.2% |
| China | 5.40% |
| Japan | 6.20% |
| India | 6.60% |
The superfood industry in the United States is expected to expand at an average of 3.5% over the forecast period.
Key players offering superfoods are offering various schemes to keep their customers engaged. Industry participants in the United States are also offering unique superfood-based solutions through online sales channels. Moyu is a good case in point.
The company offers superfood-based baking solutions that are shipped across the United States through its website. The core products of this brand include bake mix and ready-to-eat cakes that can be used to develop protein and fiber-packed baked and breakfast goods like muffins, pancakes, and brownies.
The consumption of superfoods in Germany is predicted to expand at a 4.2% CAGR over the forecast period. The market is driven by the increasing use of superfoods as staple ingredients in German diets.
The growth of this market is driven by increasing demand for superfoods in the country, which is raising product launches. Superfood players are making their products a key part of consumers' everyday lives through robust marketing. Popular superfoods in Germany include goji berries, chia seeds, quinoa, and superfoods.
Consumers in Germany are increasing their consumption of superfoods due to their pleasant tastes and their choice of a healthy diet.
The China superfood industry is estimated to soar at a CAGR of 5.4% over the assessment period. There is a demand spike for additive-free “superfoods” as personalized nutrition becomes mainstream.
The savvy young population in China is equally eager to support ancient wisdom with their busy lifestyles. They are increasingly packaging their lunch boxes with so-called “white people food”, containing simple ingredients like nuts, chia seeds, avocado, and carrots.
As talk about “superfoods” increased on platforms like Xiaohongshu, indicating fierce demand for a healthy and balanced lifestyle. Supermarket shelves too are going to be packed with additive-free, natural snacks and staples as ingredient-conscious shoppers raise demand for nutritious offerings. Functional snacks that easily fit into Gen Z’s hectic, on-the-go lifestyles are projected to increase market growth.
India superfood market is predicted to surge at a CAGR of 6.6% through the forecast period. The country is set to transform its agriculture industry by riding on the superfoods bandwagon.
Preference for food categories labeled as veganism, climate-conscious food, probiotics, gluten-free, and functional food is consistently increasing. This is fueling the demand for superfoods in India. Another key driver for the market in India is the increasing promotions by nutritionists, marketers, and health writers.
India is thus popularizing its niche products as “superfoods” to strengthen its position in the global market. Sales of superfoods are booming due to an increase in claimed health benefits. In upcoming years, the country is expected to adopt a well-planned and deliberate strategy, to ensure that fruits, spices, and vegetables from India gain a greater slice of the global export market.
The superfood market in Japan is predicted to register a CAGR of 6.2% over the assessment period. The consumption of superfoods is rising in Japan. Hemp seeds and teff are two newcomer superfoods that are gaining traction in Japan.
The beauty and immunity potential of hemp seeds are expected to make them attractive to the younger population in Japan. Teff’s high iron, protein, and fiber content, is making it popular to assist in weight loss and to control blood sugar.
The popularity of vitamin-rich superfoods like natto, green tea, matcha, and umeboshi is expanding beyond Japan as the population turns toward healthy cuisine and long-life expectancy.
Key players are releasing different types of superfoods in the global market. Additionally, they are raising their efforts to promote their product on social media platforms to increase its uptake. Industry players are further partnering with players in industries like drinks, beauty, personal care, pets, health, and hygiene, to increase their application.
Market contenders are developing organic superfoods due to the surging popularity of these variants among market players. Governments across the globe are promoting indigenous cereals, which is expected to facilitate the growth of superfood market players. Industry participants are also focusing on packaging, branding, and campaigns to increase consumer awareness regarding superfoods.
Other market penetration strategies for superfood products include partnerships, acquisitions and mergers, and research and development.
Nutiva
Nutiva, based in the United States, is a pioneer of wholesome organic superfoods. The brand develops organic superfoods for chia, coconut, red palm, and hemp. The chief belief that governs Nutiva’s initiative is that a bright future is rooted in healthy food.
Rhythm Superfoods LLC
Rhythm Superfoods LLC, based in the United States, specializes in organic plant-based snacks. These snacks are rich in protein, fiber, and vitamins. The company’s product offering include savory and sweet snacks. The products of this company are easily accessible online and in retail outlets.
Sunfood Superfoods
Sunfood Superfoods is a United States company owned by a family. The business offers functional food, supplements, and grocery products. The company provides superfoods, functional blends, family-friendly, supplements, and nuts and seeds.
New Developments that are Shaping the Superfood Market
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Current projections of the superfood market indicate a valuation of USD 183.58 billion in 2024.
Looking ahead to 2034, the current forecast projects a CAGR of 6.1% for the encasement pipe industry.
FMI predicts the market to reach USD 330.67 billion by the year 2034.
Hypermarket/supermarket is predicted to hold a significant market share during the forecast period.
India is predicted to offer opportunities for investors and stakeholders.
Nutiva, Rhythm Superfoods LLC, and Sunfood Superfoods are powerful players in the superfoods industry.
| Estimated Market Size (2024E) | USD 74.3 billion |
|---|---|
| Projected Market Valuation (2034F) | USD 170.1 billion |
| Value-based CAGR (2024 to 2034) | 9.5% |
| Market CAGR (2023 to 2033) | 7% |
|---|---|
| Market Size (2023) | USD 6.84 billion |
| Market Size (2033) | USD 13.66 billion |
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