Stress Relief Supplement Market

Stress Relief Supplement Market Outlook from 2024 to 2034

The global stress relief supplement market is expected to grow from USD 605 million in 2024 to USD 1,034 million by 2034. By 2034, the market is projected to surge at 5.5% CAGR.

Attributes	Key Insights
Estimated Global Stress Relief Supplement Market Size (2024)	USD 605 million
Projected Stress Relief Supplement Market Value (2034)	USD 1,034 million
Value-based CAGR (2024 to 2034)	5.5%

Rising awareness about mental health, exhaustive working hours, and stress related to family problems are the factors driving the demand for stress relief supplements. The stress relief supplement market is further influenced by stress related to modern lifestyles, such as junk food consumption and lack of sleep.

Consumption of stress relief supplements is surging globally due to the preference flowing towards natural and holistic approaches to relax from stress and enhance overall well-being. Consumer awareness and a focus on health and mental well-being are key factors that are driving demand for stress relief supplements.

Consumers are prioritizing products associated with healthier dietary choices. Taking a cue from this trend, manufacturers are coming up with vitamin-enriched forms of products, adding other ingredients that are nutritious in value. Stress relief supplements are sold through various channels for various consumer groups like bodybuilders, athletes, seniors, vegetarians, vegans, and those suffering from various medical conditions.

To stay in contention in the marketplace, several manufacturers are likewise adapting their strategies and approaches, including direct-to-consumer and online retail sales models, to reach consumers with diversified product offerings. This stays well aligned with the changing consumer shopping habits and preferences for online convenience.

2019 to 2023 Stress Relief Supplement Market Growth Outlook Vs. 2024 to 2034

The period from 2019 to 2023 was predominantly defined by the innovation of source formulation by the manufacturers. Ingredients like ashwagandha, chamomile, lavender, melatonin, rhodiola, and L-theanine were in the pipeline for treating patients with anxiety and stress-related disorders.

Scalability in usage due to the convenience factor of these natural remedies seemed to provide an effective and time-saving solution for stress relief and, therefore, contributed substantially to market expansion. Additionally, the strategic move by manufacturers in the areas of distribution channels, especially online channels, raised the growth rate for this market.

In the decade from 2024 to 2034, consumers are expected to find nutritional value in the supplements market with supplements containing functional ingredients, organic components, and no side effects. As this happens, the power of eCommerce, with its ease of online purchase, is expected to drive further sales as manufacturers take advantage of the online route to reach a wider mass of consumers.

Changing demographics, increasing urbanization, and busy lifestyles are most likely to continue boosting the demand for stress relief supplements in convenient formats. With ashwagandha fast becoming a staple in every household globally, the demand for the product is driven by a combination of health consciousness, convenience, and product innovation.

Trends in the Stress Relief Supplement Market

Increasing interest in sustainability and organic food choices promotes the acceptance of stress relief supplements containing ingredients that are sustainably sourced and organic. Rising awareness about special herbs and spices like basil, peppermint, stevia, and licorice that help with stress relief is a key driver of the stress relief supplement market.

The stress relief supplement industry's persistent research and development determinations are expected to surge product demand. The e-commerce boom in both developed and developing countries is expected to enable consumers to purchase their supplements from the convenience of their homes.

The effectiveness and safety of stress-relieving supplements are backed by limited scientific data, hindering consumer acceptance and market expansion. Stress-relieving supplements are expected to face competition from widespread use and preference for pharmaceuticals over natural therapies, limiting market growth.

Country-wise Insights

The table below highlights the anticipated growth rates of different countries. Among these, China is expected to remain a highly lucrative market for stress relief supplement companies, exhibiting a CAGR of 6.5%. The United States and India are anticipated to follow with CAGRs of 6.0% and 5.5%, respectively.

Countries	CAGR (2024 to 2034)
United States	6.0%
United Kingdom	5.0%
China	6.5%
India	5.5%
Japan	4.6%

The table below explains the stress relief supplement market size of the leading countries for 2024. Among them, the United States is anticipated to remain at the forefront by reaching a valuation of USD 108 million. The United Kingdom is expected to reach around USD 66 million by 2024, less than China's USD 82 million.

Countries	Market Value (2024)
United States	USD 108 million
United Kingdom	USD 66 million
China	USD 82 million
India	USD 40 million
Japan	USD 28 million

Legalization of Hemp-derived Products to Drive Demand in the United States

The United States is expected to exhibit a CAGR of 6.0% by 2034. Government bodies and healthcare professionals are sponsoring stress relief supplements in the United States, which has nurtured hope and credibility, encouraging more individuals to try them. The industry's relentless research and development efforts are yielding more effective and targeted cognitive health products.

Key players are investing in the development of innovative formulations and claiming certain cognitive benefits of consuming these supplements to increase their sales among relevant consumers. Further, the country has legalized hemp-derived products. This development is also of great significance to players who wish to expand in this market.

Combination of Modern Technology and Traditional Remedies Lift Sales in China

China’s stress relief supplement market is expected to reach USD 82 million by 2034. China's fast urbanization and modernization are resulting in the surge of the stress relief supplement market. As people age, there's a tendency to invest in products that support cognitive functions, resulting in increased demand for stress relief supplements.

Apart from development and growing older population, manufacturers are promoting a combination of modern science and traditional medicines. They are producing a diverse range of products to target customers of diverse demographics.

Customers are also drawn to supplement enhancers due to communal issues such as the competitive job market and the craving for enhanced productivity. It further highlights the market's ongoing growth in China.

Stress-related Issues Among People Residing in Japan, Pushes the Product Demand

In Japan, the scope for growth of stress relief supplement providers is quite large. Studies mention that work-related stress in Japan is quite high, making stress a key cause behind several health issues faced by people over there. Students and employees are significantly burdened with stress related to performing well. Such a scenario is favorable for players to expand in the nation.

Japanese consumers prefer natural and herbal stress relief supplements like valerian root, ashwagandha, rhodiola, and chamomile. This is because these supplements are perceived to be significantly effective and have minimal side effects.

Expansion of eCommerce Platform to Drive Demand in the United Kingdom

The market is expected to grow at a CAGR of 5.0% during the forecast period in the United Kingdom. Stress relief supplement manufacturers in the United Kingdom majorly depend on marketing strategies such as healthcare professional endorsements and social media influencer activities to gain consumer trust and credibility.

A large number of eCommerce channels distribute stress relief supplements in the United Kingdom. Increasing convenience of buying, competitive pricing, availability of a wide range of products, and doorstep delivery are some of the factors boosting sales through eCommerce channels in this country.

Investments in Research and Development Activities Pick Up in India

Continuous innovation, in terms of product formulation, delivery format, and packaging, has become a means for manufacturers in India to remain competitive in the market. New trends in health, such as self-care, mindfulness, and holistic well-being, seem to drive the demand for stress relief supplements and guide companies in India to come up with relevant products for the health-conscious consumer.

Category-wise Insights

Ashwagandha to Gain Traction over the Projection Period

Ashwagandha is expected to dominate the stress relief supplement market. This herb has been in the thick of things lately owing to its various uses in Ayurvedic treatments. Ashwagandha is quite a significant herb, with an ancient historical presence, coupled with the capability of delivering adaptive genic attributes helpful in managing stress.

The reason behind its incorporation into supplements and stress relief is mostly due to the potential of this herb that it claims to support adrenal glands integral to coping with stress.

Tablets and Capsules Segment to be High in Demand Till 2034

Capsules and tables, in regard to the supplements for relief from stress, are consumed because of consumer preference and convenience. Capsules also effectively encapsulate various components such as herbal abstracts and oils without any quality infringement.

The hugely swallowable tablets make it the most appropriate format of pills for consumers of all ages. Capsules develop a shielding mechanism for minute ingredients from breaking down due to being in contact with air, moisture, and light.

Competitive Scenario

With this ever-changing competitive scenario prevailing in the stress relief supplement market, top companies excel in areas such as research, sustainable sourcing, new formulations, and a few more.

Key companies emphasize environmentally friendly practices and product certifications to meet increased demand for natural and sustainable ingredients. Companies try to innovate new ingredients and formulations to stay competitive in the market.

For instance

• In 2024, BioAdaptives, Inc. introduced NaturaComplete™, an all-in-one dietary supplement formula with over 70 vitamins, minerals, amino acids, trace minerals, and other nutrients for mental and general health.
• In 2023, PLT Health Solutions announced the launch of a new product, ‘NOW,’ designed to provide cognitive support in an increasingly stressed-out world.

Key Companies Profiled

• Himalaya Drug Company
• Cureveda
• Natureplus
• Panchamrit
• Nutraceutical International Company
• Pharmalinea Ltd.
• Virtue Vitamins LIC
• Foresta Organics

Key Coverage in the Stress Relief Supplement Market Report

• Adjacent study on Anxiety Relief Supplement Market, Stress Support Supplement Market, and Mood Enhancement Supplement Market
• Market Overview of Stress-reducing Supplements
• Emerging Trends in Adaptogenic Supplement Market
• Consumer Demand for Dietary Stress Relief Supplements
• Herbal Stress Relief Supplement Industry Analysis
• Market Dynamics of Natural Stress Relief Supplements
• Herbal Stress Relief Supplements Overview
• Emerging Trends in Relaxation Supplements
• Impact of Dietary Stress Relief Supplements

Stress Relief Supplement Market Segmentation by Category

By Source:

• Ashwagandha
• Chamomile
• Lavender
• Melatonin
• Rhodiola
• L-Theanine

By Form:

• Capsule & Tablets
• Oil
• Powder
• Gummies

By Category:

• Organic
• Conventional

By Distribution Channel:

• Hypermarket/Supermarket
• Convenience Stores
• Drug Stores/Pharmacies
• Specialty Stores
• Online Channels
• Other Distribution Channels

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East & Africa

Frequently Asked Questions

How big is the stress relief supplement market?

The market is set to reach USD 605 million in 2024.

What is the forecast for the stress relief supplement market?

Demand for stress relief supplements is slated to expand at a 5.5% CAGR by 2034.

What is the outlook for the stress relief supplement market?

The market is set to reach USD 1,034 million in 2034.

Who are the key players in the stress relief supplement market?

Himalaya Drug Company, Cureveda, and Natureplus are the key players.

Which source would lead the stress relief supplement market?

Ashwagandha segment is estimated to hold a significant market share in 2024.