Street Vendors Market

Street Vendors: Sector Preview & Analysis (2022 to 2032)

[250 Pages Report] The Street Vendors Market is estimated to reach US$ 2.5 Billion in 2022. As per the report, sales are forecast to increase at a robust 6% CAGR, with the market valuation reaching US$ 8 Billion by 2032.

2017 to 2021 Street Vendors Market Outlook Compared to 2022 to 2032 Forecast

The ability to easily access a wide variety of goods and services in public areas is made possible by street vendors, who play an essential role in urban economies all over the world. Street sellers are crucial to the nation's economy even though they are regarded as unofficial. Street vending is very important for generating cash, producing goods, and creating jobs. Their strong marketing strategy frequently aids in their market penetration. Many market analysts have questioned their existence and labeled them as a danger to the city. These encroachers frequently endure administrative tyranny.

They have a strong community that provides millions of people with jobs and contributes significantly to municipal revenues through road fees, fines from civic authorities, etc. There are a ton of street sellers on the streets of Latin American, Asian, and African nations. Street sellers are prevalent in several of these regions' tier-two cities. The street-selling industry supports a sizable portion of the urban non-farming population. In addition to giving a significant portion of the urban population economic empowerment, street vendors provide jobs for women all over the world. Since many street sellers produce their own goods, this entire street-selling process gives small-scale and cottage industries dispersed across all regions of the world a boost.

What strategies are the street food vendors adopting to uplift their business?

Partnerships between vendors of street food and occasions like fairs, pubs, and concerts are growing more prevalent. Street food vendors benefit from increased foot traffic, and the events draw more attendees, thus this partnership is profitable for both sides. Bars are becoming a part of this trend, functioning at a closer level with particular street food vendors to trade outside their areas and attract additional consumers. Products that are made from plant-based meat are gaining the interest of foodies and are now available in the servings of major fast-food franchises.

As the demand for meatless protein sources rises, the street food business can anticipate that this trend will spread to street food stalls. Moreover, omnivores are in search of options that are healthier and are made by a pant-meat combination. Burgers that include veg alternatives are being considered by food trucks.

Sudip Saha

Principal Consultant

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What are the marketing strategies used by the street vendors?

Street vendors often belong to the socially and economically backward segments. Hence, they are not well educated. However, street vendors possess good marketing skills as they are engaged in street vending or other forms of business to financially contribute to the families from a very early age.

Street vendors mostly depend on mouth-to-mouth publicity to attract their customers. While some of the better types of street vendors such as food trucks have upgraded their marketing styles by utilizing social media as a primary source. This helps them reach a huge amount of the population as the internet is the basic form of connectivity and social media are trending amongst users from every generation. This has helped them to gain a large number of customers and boost their business.

What are the driving forces and working conditions for street vendors?

Some of the characteristics that attract people to the profession of street sellers are low start-up costs, low entrance barriers, and flexible hours. Because they are unable to obtain employment in the formal sector, many people turn to street vending. However, it takes a certain level of expertise to make it a street vendor. In many cities, there is fierce competition among sellers for access to clients and space on the streets. Vendors also need to be skilled negotiators when dealing with clients and distributors.

Street vending can provide a liveable life, but for many vendors, particularly those who sell fresh vegetables and fruits, profits are low and hazards are considerable. A major issue for those who work on the streets is having an unsafe workplace. Theft, inadequate storage, and stock damage are frequent problems. Many street sellers are exposed to confiscation, harassment, and evictions since licensing requirements and bylaws governing street trade can be difficult to understand.

Country-wise Insights

What is the law regarding street vendors in England?

Street Vending regulated by England

The Local Government Act of 1982's was issued to regulate street trading. This law has been approved by the Council. In the District of Stratford on Avon, all streets have the designation of consent streets. This means that street trading consent is required for anyone who wants to conduct business on a street, highway, or other public property. Additionally, a street trade permit is required for anyone conducting business on adjacent property that is 7 metres or less from a highway. The selling, exposing, or offering for sale of any article on a street is how the Act defines street dealing.

What is the law regarding street vendors in the USA?

Selling newspapers and journals exempted from general vendor license

In the USA anyone who intends to sell, lease, offer to sell, or lease goods or services in a public area that is not a store must have a general vendor licence. The Department of Consumer and Worker Protection (DCWP) of New York City is only permitted to provide a total of 853 General Vendor Licenses to non-veterans. Selling newspapers, journals, books, and pamphlets are examples of activities for which a general vendor licence is not necessary.

What initiatives are promoted by the Indian government to aid street vending?

Indian government launches scheme exclusively for the street vendors

In order to empower street vendors, the Ministry of Housing & Urban Affairs created the PM Street Vendor's AtmaNirbhar Nidhi (PM SVANidhi) programme. This programme provides loans to street vendors, but it also focuses on their overall growth and economic advancement. About 50 lakh street vendors would be eligible for collateral-free working capital loans with a one-year term through the programme to enable them to restart their enterprises in urban regions, including nearby urban and rural areas.

The PM SVANidhi scheme provides incentives in the form of interest subsidies at 7% per annum on timely loan repayment, cashback of up to INR 1200 per annum on carrying out specified digital transactions, and eligibility for a loan tranche that is boosted in the following tranche. This programme has received about 2 million applications, of which 752191 have been approved and 218751 loans have already been disbursed.

Category-wise Insights

Which commodity is majorly sold by street vendors?

Food trucks are trending throughout the world

Most street vendors are involved in selling fruits and vegetables throughout the world. Food trucks are also one of the fastest-growing street vending options. They provide food at a cheaper cost and at a rapid pace.

Which area has the most street vendors?

Street vendors are the backbone of rural markets

The largest number are street vendors are found in rural areas. The population in rural areas is not very fond of brands compared to the urban population. In general, they tend to spend less for any product or service which is fulfilled by the street vendors. The street vendors don’t have to pay rent for their places or other extra taxes by virtue of which they are able to provide their products and services at cheaper rates.

Competitive Landscape

The street vendors implement various attractive strategies to gain the consumer's attention. While the better versions of street vendors use social media as a platform for reaching more people. The food trucks provide a number of offers that please the customers and also give discounts on the non-prime times of the day to facilitate their business.

Scope of Report

Street Vendors Market by Category

By Vendor type, Street Vendors Market is segmented as:

• Stationary
• Peripatetic
• Mobile

By Area, Street Vendors Market is segmented as:

• Urban
• Suburban
• Rural

By Commodity, Street Vendors Market is segmented as:

• Food
• Cosmetics
• Clothing
• Daily necessities
• Others

By Region, Street Vendors Market is segmented as:

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East and Africa (MEA)