Storage As A Service Market Size, Trends & Demand 2030

Storage as a Service Market Outlook & Key Findings

Global Storage as a Service (STaaS) market expected to surge at a whopping CAGR of 16.4% between 2020 and 2030
Demand for STaaS will see an explosion as a third of companies’ IT budget is for cloud services
Storage as a Service to be the backbone of companies as cloud computing becomes mainstream with 90% business opting for better solutions
Government and IT & telecom to remain leading segments with respective CAGR of 14% and 16.5% throughout at forecast period
SME’s to invest in STaaS as going remote will bring in tremendous value in business operations in the long run
Bring-Your-Own-Device to define a new era for business operations in post-pandemic world, fueling STaaS market

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Indispensable Role of IT Across Verticals to Propel Storage as a Service Market

Technology disruptions such as artificial intelligence, cloud computing, machine learning, and blockchain have made the learning curve sharper for businesses in recent years. Fast-paced speed of digitization across of government agencies and private sector has created a huge need for storage of information and data that is generated on daily basis.

Ease of data storage solutions are challenging the way enterprise operate and offer new consumer experiences. Industry leaders are integrating offerings with new storage solutions to ameliorate product offerings and services.

This has strengthened the case for Storage as a Service as businesses around the world find themselves in an increasingly complex network with rising tides of data. STaaS has become a critical component to streamlining operations, bringing in operational efficiency across verticals.

This has shed light on manifold benefits of STaaS as a response to the growing need for cost-effective, efficient, and resilient storage services to reduce the operational burden of storage and cost of traditional IT applications. By eliminating the actual, physical storage space, STaaS considerably optimizes the cost of final product or service and offers a more comprehensive system with an excellent backup plan in case of calamities that can cause irreversible damage.

Storage as a Service Market

Simplified method of digital asset management across complex operations of a business has been the underlying current of growing interest in STaaS by end users, especially SMEs.

BFSI Emerges as a Bullish Segment as Data Volumes Show Unprecedented Growth

The evolution of digital technologies in BFSI sector is creating potential opportunities for Storage as a Service applications. Digitalization via digital wallets, mobile banking, and chatbot support has created data explosion, which needs immediate sorting, storing, and managing to make the most of the technological developments.

Future Market Insights predicts that the BFSI segment is expected to create an incremental opportunity of around US$ 20 Bn for the Storage as a Service market during the forecast period. This whopping figure will be attributable to the entry of UPI, eWallets, and multiple fintech companies in the emerging economies.

The overnight demonetization in India, for instance, created a boom of data. This coaxed BFSI sector and associated service providing industries to secure state-of-art STaaS solutions for ensuring fast, reliable and scalable data infrastructure to offer its customers frictionless backend processes.

The demand to manage hyper-scale data to eliminate the costs of providing IT services or cloud services is expected to up the adoption of STaaS in the sector.

North America has a fairly mature market for STaaS as the region has been an early adopter of this technology across various verticals. However, Asia Pacific, Europe, and the Middle East and Africa will show a remarkable scope for deployment of STaaS as growing amount of data, increasing regulations regarding the data retention, and increasing focus on business continuity and disaster recovery will prompt migration to cloud storage.

Storage as a Service is one of the fastest growing cloud application as business operations are shifting to remote work ethic. This consistency of demand has welcomed sizeable capital funding in this market across most regions.

In past few years, various enterprises are turning to STaaS solutions to fulfill the need for flexibility and scalability in data centric world, pushing companies to improve their services.

Future Market Insights predicts that the consistent demand for IT and cloud infrastructure solutions among the enterprises will boost the Storage as a Service market to grow 4.6x its current market value during the forecast period.

Small & Medium Enterprises to Offer Big Opportunities to STaaS Market

The adoption of Storage as a Service solution is on a steady rise among small and medium sized enterprises as most of these companies lack the budget to implement and maintain their own storage infrastructure. Moreover, businesses are using Storage as a Service solution to mitigate risks involved in disaster recovery and to enhance business continuity and availability.

According to the Future Market Insights, SME enterprises segment is set to increase around 5x and expected witness a growth rate of around 17% during the forecast period between 2020 and 2030.

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Storage as a Service Market Tests Positive for Growth with COVID-19

The first half of 2020 has represented a mass experiment in remote working, truly testing the potential of cloud computing amidst a pandemic. The COVID-19 outbreak is expected to bring the greater investments in technology-based infrastructure, which is projected to create potential growth opportunities for Storage as a Service market in coming months.

Unparalleled growth in cloud computing applications are expected to witness a rise in demand for data storage and management that is generated via electronic communication and other business collaboration tools. Employers are expected to invest in excellent storage, which is integral to every virtual desktop infrastructure (VDI) to keep up the productivity.

In the light of these factors, the Storage as a Service market is expected to witness a spike in growth in the coming 2-3 years. From 2014-2019, the Storage as a Service market registered a CAGR of around 15% and analysts project that the market will exhibit a CAGR of 17% between 2021 and 2022.

The need for cost-effective and resilient storage solutions to overcome the challenges of traditional scale-up storage appliances is expected to drive the growth of STaaS market in the post COVID-19 world as well.

Storage as a Service Market: Regional Analysis

The rapid economic growth and increasing investments for digitalizing IT infrastructure in the countries of South Asia & Pacific is playing an important role in development of STaaS market in South Asia and Pacific. Adoption of digital payments, even in rural areas and cloud computing in the IT services, which forms the strengthens the backbone of Indian economy have fuelling this regional market.

The surge in e-commerce in this region is also accountable for investors looking at expanding their operations in this part of the world. With next-gen Internet technologies paving the way with zero downtime, low latency, and seamless connectivity, cloud computing will emerge as a strong business opportunity, promoting growth of STaaS.

As of 2019, North America and Europe held a leading share in the global STaaS market, amounting to 3/5th of the total global value. The strong growth in cloud computing applications and rising demand for cloud-based business continuity tools in countries such as the U.S., the U.K., Germany, and France are expected to support this trend in the coming years as well.

Storage as a Service: Storage as a Service Solution Providers

Continuous focus on collaborative partnerships to develop and innovate digital capabilities and to leverage new business models has become a key strategy of Storage as a Service solution providers. Moreover, the rising scope of applications related to Storage as a Service and a competitive market have resulted in solution differentiation and expansion strategy by the vendors to gain a competitive edge and strengthen their market presence specifically to the desired industry market. For this, product innovation and development activities has been a mainstay in the Storage as a Service market.

Key Players in the Storage as a Service Market are:

Hitachi Vantara
Zadara Storage
Cloudian
Quantum Corporation
AWS
IBM Corporation
Microsoft
HPE
Google
AT&T
Dell Technologies
Rackspace Inc.

*The list is not exhaustive, and only for representational purposes. Full competitive analysis available in the report

STaaS Solutions to Ease Heavy Workload for Cloud Solutions in the Future

Cloud computing has been around for approximately two decades but its potential is being tested as remote working has become unavoidable for the global economy. Furthermore, huge wave of digitalization and transformation from legacy systems to newer technologies as led to large-scale adoption of storing digital data.

As these trends continue to define the future of business, education, finance, and healthcare operations, STaaS solutions will see an astounding demand. Its sheer cost benefits and ease in maintaining documentation and transactions is expected to make it a part of every business in the near future. STaaS is projected to create a disruption by breaking down IT expenditures, simplifying storage management, and reducing capital expenditures.

Storage as a Service Market: Segmentation

Service Type

Cloud NAS
Cloud SAN
Cloud Backup
Cloud Archiving

Enterprise Size

Small & Medium Enterprises
Large Enterprises

Industry

Media & Entertainment
Government
Healthcare
IT & Telecom
Manufacturing
Education
Others

Region

North America
Latin America
Europe
East Asia
South Asia Pacific
Middle East & Africa

Frequently Asked Questions

At what rate will the storage as a service market grow from 2022 to 2032?

The storage as a service market is expected to grow at a 16.2% CAGR from 2022 to 2032

What is the expected market value for the storage as a service market in 2022?

By 2022-end, storage as a service market sales are likely to reach US$ 23.4 Billion

What is the expected market value for storage as a service market in 2032?

By 2032-end, storage as a service market sales are likely to reach US$ 105 Billion

Which are some leading players in the storage as a service market?

IBM Corporation, Microsoft, HPE, and Google are some leading storage as a service market providers.

Table of Content

1. Executive Summary
1.1. Global Market Outlook
1.2. Demand Side Trends
1.3. Supply Side Trends
1.4. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Key Market Trends
3.1. Key Trends Impacting the Market
3.2. Cloud Storage Innovation / Development Trends
3.3. Key Success Factors
4. Global Storage as a Service Market - Pricing Analysis
4.1. Pricing Analysis, By Subscription Model
4.2. Global Average Pricing Analysis Benchmark
5. COVID-19 Pandemic Crisis Impact Analysis
5.1. Impact of COVID-19 Pandemic Crisis on Storage as a Service Market
5.2. Pre-COVID-19 Growth Analysis (2017-2019)
5.3. Post-COVID-19 Impact Analysis (2020 & Beyond)
5.4. Expected Recovery Scenario (Short-term / Mid-term / Long-term)
5.5. Key Action Points for Storage as a Service Vendors
6. Market Structure Analysis
6.1. Market Analysis by Tier of Companies
6.2. Market Concentration
6.3. Market Share Analysis of Top Players
6.4. Market Presence Analysis
6.4.1. Regional footprint by Players
6.4.2. Service footprint by Players
6.4.3. Channel footprint by Players
7. Global Storage as a Service Market Demand (in Value in US$ Mn) Analysis 2015-2019 and Forecast, 2020-2030
7.1. Historical Market Value (US$ Mn) Analysis, 2015-2019
7.2. Current and Future Market Value (US$ Mn) Projections, 2020-2030
7.2.1. Y-o-Y Growth Trend Analysis
7.2.2. Absolute $ Opportunity Analysis
8. Market Background
8.1. Macro-Economic Factors
8.1.1. Global GDP Growth Outlook
8.1.2. Regional Cloud Technology Adoption
8.1.3. Regulation & Policies for Data Sharing & Privacy
8.2. Forecast Factors - Relevance & Impact
8.2.1. Historic Growth Rate of Major Storage as a Service Vendors
8.2.2. Business Impact of COVID-19 Pandemic Outbreak on Cloud Storage Market
8.2.3. Demand from Cloud Backup & Recovery Solutions
8.2.4. SAN/NAS Storage Adoption
8.2.5. Demand for Subscription-based Pricing Model
8.3. Value Chain Analysis
8.4. Market Dynamics
8.4.1. Drivers
8.4.2. Restraints
8.4.3. Opportunities
9. Global Storage as a Service Market Analysis 2015-2019 and Forecast 2020-2030, by Service Type
9.1. Introduction / Key Findings
9.2. Historical Market Size (US$ Mn) Analysis By Service Type, 2015 - 2019
9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Service Type, 2020 - 2030
9.3.1. Cloud NAS ( File Storage)
9.3.2. Cloud SAN ( Block Storage)
9.3.3. Cloud Backup
9.3.4. Cloud Archiving
9.4. Market Attractiveness Analysis By Service Type
10. Global Storage as a Service Market Analysis 2015-2019 and Forecast 2020-2030, by Enterprise Size
10.1. Introduction / Key Findings
10.2. Historical Market Size (US$ Mn) Analysis By Enterprise Size, 2015 - 2019
10.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Enterprise Size, 2020 - 2030
10.3.1. Small & Medium Enterprises (SMEs)
10.3.2. Large Enterprise
10.4. Market Attractiveness Analysis By Enterprise Size
11. Global Storage as a Service Market Analysis 2015-2019 and Forecast 2020-2030, by Industry
11.1. Introduction / Key Findings
11.2. Historical Market Size (US$ Mn) Analysis By Industry, 2015 - 2019
11.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Industry, 2020 - 2030
11.3.1. BFSI
11.3.2. IT & Telecom
11.3.3. Manufacturing
11.3.4. Education
11.3.5. Government
11.3.6. Retail
11.3.7. Energy & Utilities
11.3.8. Others
11.4. Market Attractiveness Analysis By Industry
12. Global Storage as a Service Market Analysis 2015-2019 and Forecast 2020-2030, by Region
12.1. Introduction / Key Findings
12.2. Historical Market Size (US$ Mn) Analysis By Region, 2015 - 2019
12.3. Current Market Size (US$ Mn) Analysis and Forecast By Region, 2020 - 2030
12.3.1. North America
12.3.2. Latin America
12.3.3. Europe
12.3.4. East Asia
12.3.5. South Asia & Pacific
12.3.6. Middle East & Africa
12.4. Market Attractiveness Analysis By Region
13. North America Storage as a Service Market Analysis 2015-2019 and Forecast 2020-2030
13.1. Introduction
13.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015 - 2019
13.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2020 - 2030
13.3.1. By Service Type
13.3.2. By Enterprise Size
13.3.3. By Industry
13.3.4. By Country
13.3.4.1. U.S.
13.3.4.2. Canada
13.4. Market Attractiveness Analysis
13.4.1. By Service Type
13.4.2. By Enterprise Size
13.4.3. By Industry
13.4.4. By Country
13.5. Market Trends
13.6. Key Market Participants - Intensity Mapping
14. Latin America Storage as a Service Market Analysis 2015-2019 and Forecast 2020-2030
14.1. Introduction
14.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015 - 2019
14.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2020 - 2030
14.3.1. By Service Type
14.3.2. By Enterprise Size
14.3.3. By Industry
14.3.4. By Country
14.3.4.1. Brazil
14.3.4.2. Mexico
14.3.4.3. Rest of Latin America
14.4. Market Attractiveness Analysis
14.4.1. By Service Type
14.4.2. By Enterprise Size
14.4.3. By Industry
14.4.4. By Country
14.5. Market Trends
14.6. Key Market Participants - Intensity Mapping
15. Europe Storage as a Service Market Analysis 2015-2019 and Forecast 2020-2030
15.1. Introduction
15.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015 - 2019
15.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2020 - 2030
15.3.1. By Service Type
15.3.2. By Enterprise Size
15.3.3. By Industry
15.3.4. By Country
15.3.4.1. Germany
15.3.4.2. Italy
15.3.4.3. France
15.3.4.4. U.K.
15.3.4.5. Spain
15.3.4.6. BENELUX
15.3.4.7. Russia
15.3.4.8. Rest of Europe
15.4. Market Attractiveness Analysis
15.4.1. By Service Type
15.4.2. By Enterprise Size
15.4.3. By Industry
15.4.4. By Country
15.5. Market Trends
15.6. Key Market Participants - Intensity Mapping
16. South Asia & Pacific Storage as a Service Market Analysis 2015-2019 and Forecast 2020-2030
16.1. Introduction
16.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015 - 2019
16.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2020 - 2030
16.3.1. By Service Type
16.3.2. By Enterprise Size
16.3.3. By Industry
16.3.4. By Country
16.3.4.1. India
16.3.4.2. Thailand
16.3.4.3. Indonesia
16.3.4.4. Malaysia
16.3.4.5. Oceania
16.3.4.6. Rest of South Asia & Pacific
16.4. Market Attractiveness Analysis
16.4.1. By Service Type
16.4.2. By Enterprise Size
16.4.3. By Industry
16.4.4. By Country
16.5. Market Trends
16.6. Key Market Participants - Intensity Mapping
17. East Asia Storage as a Service Market Analysis 2015-2019 and Forecast 2020-2030
17.1. Introduction
17.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015 - 2019
17.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2020 - 2030
17.3.1. By Service Type
17.3.2. By Enterprise Size
17.3.3. By Industry
17.3.4. By Country
17.3.4.1. China
17.3.4.2. Japan
17.3.4.3. South Korea
17.4. Market Attractiveness Analysis
17.4.1. By Service Type
17.4.2. By Enterprise Size
17.4.3. By Industry
17.4.4. By Country
17.5. Market Trends
17.6. Key Market Participants - Intensity Mapping
18. Middle East and Africa Storage as a Service Market Analysis 2015-2019 and Forecast 2020-2030
18.1. Introduction
18.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015 - 2019
18.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2020 - 2030
18.3.1. By Service Type
18.3.2. By Enterprise Size
18.3.3. By Industry
18.3.4. By Country
18.3.4.1. GCC Countries
18.3.4.2. Turkey
18.3.4.3. Northern Africa
18.3.4.4. South Africa
18.3.4.5. Rest of Middle East and Africa
18.4. Market Attractiveness Analysis
18.4.1. By Service Type
18.4.2. By Enterprise Size
18.4.3. By Industry
18.4.4. By Country
18.5. Market Trends
18.6. Key Market Participants - Intensity Mapping
19. Key Countries Analysis- Storage as a Service Market
19.1. U.S. Storage as a Service Market Analysis
19.1.1. By Service Type
19.1.2. By Enterprise Size
19.1.3. By Industry
19.2. Canada Storage as a Service Market Analysis
19.2.1. By Service Type
19.2.2. By Enterprise Size
19.2.3. By Industry
19.3. Mexico Storage as a Service Market Analysis
19.3.1. By Service Type
19.3.2. By Enterprise Size
19.3.3. By Industry
19.4. Brazil Storage as a Service Market Analysis
19.4.1. By Service Type
19.4.2. By Enterprise Size
19.4.3. By Industry
19.5. Germany Storage as a Service Market Analysis
19.5.1. By Service Type
19.5.2. By Enterprise Size
19.5.3. By Industry
19.6. Italy Storage as a Service Market Analysis
19.6.1. By Service Type
19.6.2. By Enterprise Size
19.6.3. By Industry
19.7. France Storage as a Service Market Analysis
19.7.1. By Service Type
19.7.2. By Enterprise Size
19.7.3. By Industry
19.8. U.K. Storage as a Service Market Analysis
19.8.1. By Service Type
19.8.2. By Enterprise Size
19.8.3. By Industry
19.9. Spain Storage as a Service Market Analysis
19.9.1. By Service Type
19.9.2. By Enterprise Size
19.9.3. By Industry
19.10. BENELUX Storage as a Service Market Analysis
19.10.1. By Service Type
19.10.2. By Enterprise Size
19.10.3. By Industry
19.11. Russia Storage as a Service Market Analysis
19.11.1. By Service Type
19.11.2. By Enterprise Size
19.11.3. By Industry
19.12. China Storage as a Service Market Analysis
19.12.1. By Service Type
19.12.2. By Enterprise Size
19.12.3. By Industry
19.13. Japan Storage as a Service Market Analysis
19.13.1. By Service Type
19.13.2. By Service Type
19.13.3. By Enterprise Size
19.13.4. By Industry
19.14. South Korea Storage as a Service Market Analysis
19.14.1. By Service Type
19.14.2. By Enterprise Size
19.14.3. By Industry
19.15. India Storage as a Service Market Analysis
19.15.1. By Service Type
19.15.2. By Enterprise Size
19.15.3. By Industry
19.16. ASEAN Storage as a Service Market Analysis
19.16.1. By Service Type
19.16.2. By Enterprise Size
19.16.3. By Industry
19.17. Australia and New Zealand Storage as a Service Market Analysis
19.17.1. By Service Type
19.17.2. By Enterprise Size
19.17.3. By Industry
19.18. GCC Countries Storage as a Service Market Analysis
19.18.1. By Service Type
19.18.2. By Enterprise Size
19.18.3. By Industry
19.19. Turkey Storage as a Service Market Analysis
19.19.1. By Service Type
19.19.2. By Enterprise Size
19.19.3. By Industry
19.20. South Africa Storage as a Service Market Analysis
19.20.1. By Service Type
19.20.2. By Enterprise Size
19.20.3. By Industry
20. Competition Analysis
20.1. Competition Dashboard
20.2. Pricing Analysis, by Competitors
20.3. Key Strategies, by Competitors
20.4. Competition Deep Dive
20.4.1. Hitachi Vantara
20.4.1.1. Business Overview
20.4.1.2. Service Portfolio
20.4.1.3. Profitability by Market Segments (Business Segment/Region)
20.4.1.4. Market Developments
20.4.1.5. Strategy Overview
20.4.1.5.1. Marketing Strategy
20.4.1.5.2. Service Strategy
20.4.1.5.3. Channel Strategy
20.4.2. Zadara Storage
20.4.2.1. Business Overview
20.4.2.2. Service Portfolio
20.4.2.3. Profitability by Market Segments (Business Segment/Region)
20.4.2.4. Market Developments
20.4.2.5. Strategy Overview
20.4.2.5.1. Marketing Strategy
20.4.2.5.2. Service Strategy
20.4.2.5.3. Channel Strategy
20.4.3. Cloudian
20.4.3.1. Business Overview
20.4.3.2. Service Portfolio
20.4.3.3. Profitability by Market Segments (Business Segment/Region)
20.4.3.4. Market Developments
20.4.3.5. Strategy Overview
20.4.3.5.1. Marketing Strategy
20.4.3.5.2. Service Strategy
20.4.3.5.3. Channel Strategy
20.4.4. Quantum Corporation
20.4.4.1. Business Overview
20.4.4.2. Service Portfolio
20.4.4.3. Profitability by Market Segments (Business Segment/Region)
20.4.4.4. Market Developments
20.4.4.5. Strategy Overview
20.4.4.5.1. Marketing Strategy
20.4.4.5.2. Service Strategy
20.4.4.5.3. Channel Strategy
20.4.5. Netmagic Solutions (NTT Communications)
20.4.5.1. Business Overview
20.4.5.2. Service Portfolio
20.4.5.3. Profitability by Market Segments (Business Segment/Region)
20.4.5.4. Market Developments
20.4.5.5. Strategy Overview
20.4.5.5.1. Marketing Strategy
20.4.5.5.2. Service Strategy
20.4.5.5.3. Channel Strategy
20.4.6. AWS
20.4.6.1. Business Overview
20.4.6.2. Service Portfolio
20.4.6.3. Profitability by Market Segments (Business Segment/Region)
20.4.6.4. Market Developments
20.4.6.5. Strategy Overview
20.4.6.5.1. Marketing Strategy
20.4.6.5.2. Service Strategy
20.4.6.5.3. Channel Strategy
20.4.7. IBM Corporation
20.4.7.1. Business Overview
20.4.7.2. Service Portfolio
20.4.7.3. Profitability by Market Segments (Business Segment/Region)
20.4.7.4. Market Developments
20.4.7.5. Strategy Overview
20.4.7.5.1. Marketing Strategy
20.4.7.5.2. Service Strategy
20.4.7.5.3. Channel Strategy
20.4.8. Microsoft
20.4.8.1. Business Overview
20.4.8.2. Service Portfolio
20.4.8.3. Profitability by Market Segments (Business Segment/Region)
20.4.8.4. Market Developments
20.4.8.5. Strategy Overview
20.4.8.5.1. Marketing Strategy
20.4.8.5.2. Service Strategy
20.4.8.5.3. Channel Strategy
20.4.9. HPE
20.4.9.1. Business Overview
20.4.9.2. Service Portfolio
20.4.9.3. Profitability by Market Segments (Business Segment/Region)
20.4.9.4. Market Developments
20.4.9.5. Strategy Overview
20.4.9.5.1. Marketing Strategy
20.4.9.5.2. Service Strategy
20.4.9.5.3. Channel Strategy
20.4.10. Google
20.4.10.1. Business Overview
20.4.10.2. Service Portfolio
20.4.10.3. Profitability by Market Segments (Business Segment/Region)
20.4.10.4. Market Developments
20.4.10.5. Strategy Overview
20.4.10.5.1. Marketing Strategy
20.4.10.5.2. Service Strategy
20.4.10.5.3. Channel Strategy
20.4.11. AT&T
20.4.11.1. Business Overview
20.4.11.2. Service Portfolio
20.4.11.3. Profitability by Market Segments (Business Segment/Region)
20.4.11.4. Market Developments
20.4.11.5. Strategy Overview
20.4.11.5.1. Marketing Strategy
20.4.11.5.2. Service Strategy
20.4.11.5.3. Channel Strategy
20.4.12. Dell Technologies
20.4.12.1. Business Overview
20.4.12.2. Service Portfolio
20.4.12.3. Profitability by Market Segments (Business Segment/Region)
20.4.12.4. Market Developments
20.4.12.5. Strategy Overview
20.4.12.5.1. Marketing Strategy
20.4.12.5.2. Service Strategy
20.4.12.5.3. Channel Strategy
20.4.13. Rackspace Inc.
20.4.13.1. Business Overview
20.4.13.2. Service Portfolio
20.4.13.3. Profitability by Market Segments (Business Segment/Region)
20.4.13.4. Market Developments
20.4.13.5. Strategy Overview
20.4.13.5.1. Marketing Strategy
20.4.13.5.2. Service Strategy
20.4.13.5.3. Channel Strategy
20.4.14. Pure Storage
20.4.14.1. Business Overview
20.4.14.2. Service Portfolio
20.4.14.3. Profitability by Market Segments (Business Segment/Region)
20.4.14.4. Market Developments
20.4.14.5. Strategy Overview
20.4.14.5.1. Marketing Strategy
20.4.14.5.2. Service Strategy
20.4.14.5.3. Channel Strategy
20.4.15. Digital Sense
20.4.15.1. Business Overview
20.4.15.2. Service Portfolio
20.4.15.3. Profitability by Market Segments (Business Segment/Region)
20.4.15.4. Market Developments
20.4.15.5. Strategy Overview
20.4.15.5.1. Marketing Strategy
20.4.15.5.2. Service Strategy
20.4.15.5.3. Channel Strategy
21. Assumptions and Acronyms Used
22. Research Methodology