Squeeze pouch market will also grow high at a period 2025 to 2035 due to growing requirements of baby food, beverage, personal care, and house care products sectors. Market size will be around USD 78,153 million in 2025 and will go up with compound annual growth rate 4.4% during forecasting time to reach USD 119,843 million in 2035.
Some drivers of the market trend exist. Most probably amongst them, of course, would be the patrons' increasing want for convenient, portable, and mess-free packing. In short, baby food of Gerber and Plum Organics brands has an interest in squeeze pouches when trying to provide healthy, ready-to-use food in carry-around and replenishable packing.
In addition, the green packaging movement has undergone a change of the kind of recyclable and biodegradable pouch material that addresses environmental issues without sacrificing product convenience and its structural integrity.
| Metric | Value |
|---|---|
| Industry Size (2025E) | USD 78,153 million |
| Industry Value (2035F) | USD 119,843 million |
| CAGR (2025 to 2035) | 4.4% |
Squeeze pouches are categorized according to composition material, closure type, and end-use use. The most widely used material is plastics, aluminium, and paper pouches. Multilayer PET and polyethylene plastic pouches dominate sales with the ease of bendability, lightness, and durability to use.
Aluminium-type pouches are used in acid beverages and energy gels and also function as oxygen protectors and light barriers. Paper squeeze pouches, to be used in green markets, provide a greener alternative to organic liquid soap and juice. Maximum demand is felt in infant food, single-serve beverage, condiments, and toilet preparations such as shampoos and lotions where convenience in the sense of being portable and dispensed is of prime importance.
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United States of North America is the target market of squeeze pouches with the majority of business hinging on its grip on top baby food and beverage brands. America has seen the huge growth in snacking and eating on-the-go, and GoGo squeeZ and Capri Sun are taking advantage of it.
Squeeze pouches have been designed by companies as recyclable ones to avoid wasting and product integrity because of heightened focus on green packaging solutions. Apart from that, the makers of Canadian and USA personal and household care goods are also adopting shampoo and body wash refill pouches, and they are facilitating the growth in the market.
Europe enjoys a strong market base of squeeze pouch with excellent demand for squeeze pouch in Germany, France, and the UK. The intense pressure across the European Union to regulate plastic waste is driving production of paper-based and recycle plastic squeeze pouches.
French organic and plant food companies have also begun investing in environmentally friendly packaging to address consumer demand. Sports and energy beverages in the soft drink market utilize squeezable pouches that are resealable instead of cans and bottles because they are light.
Asia-Pacific nations will witness the most rapid development of the squeeze pouch market through increased urbanization, increasing disposable incomes, and increasing demand for convenience packaging. The top three countries are Japan, China, and India, with China as the largest producer and consumer.
Indian consumption is characterized by a new middle class for single-serve squeeze pouch milk drinks and condiments with channels such as Amul and Nestlé ever-growing ranges. For Japan, the compact, high-tech package with clean lines puts squeeze pouches in the refilling option category for cosmetics and skin care, conserving waste and dollars for consumers.
Challenge: Recycling and Sustainability Issues
Though convenient to use squeeze pouches, the plastic multi-pack form of the same is not recycle-friendly. A majority of the conventional pouches cannot be recycled because they form a composite material structure, and they are among the reasons for plastic waste.
Governments worldwide are making more stringent regulation on non-recyclable packs, and organizations are being forced to invest in mono-material pouches with equivalent functionality but ease of recyclability. The trend towards sustainable material is still problematic because of the performance versus cost trade-off.
Opportunity: Materials Sustainability Innovation
The largest growth opportunity for the squeeze pouch market is creating sustainable solutions. Companies are seeking bioplastic pack films, compostable resins, and bio-renewable plastics in an effort to create packages that are fully recyclable, and even consumable.
Flexible pack technology has enabled companies to bring water-dispersible pouches for liquid cleaning products and refills to the market and reduced the usage of plastic. In-store retail fill points in shopping malls also encourage squeeze pouch recycling towards a circular pack economy.
Squeeze pouch market saw mass application across baby food, energy beverage, and personal care segments from 2020 to 2024. Demand for clean single-serve packaging was fuelled during the pandemic, and packaging innovation also played a part in usage as well as easy resealing. Environmental concerns around plastic waste, however, put pressure on traditional pouches, which created increasing interest in sustainable options.
By 2025 to 2035, the most notable trends will be mass-scale bio-based pouch films adoption, mounting regulatory pressures on environmentally-friendly packaging forms, and further investment in intelligent packaging technologies such as QR codes for track-and-trace and refill pouch systems. In response to growing consumer demand for convenience, sustainability, and functionality, the squeeze pouch market will be capable of providing more of the same.
Market Shifts: A Comparative Analysis 2020 to 2024 vs. 2025 to 2035
| Market Shift | 2020 to 2024 |
|---|---|
| Regulatory Landscape | Single-use plastic laws drove the use of recyclable squeeze pouches for food and beverages packaging. |
| Technological Advancements | Technology innovation in new multi-layer barrier films improved shelf-life and product protection, particularly for infant food and toiletries. |
| Food and Beverage Industry Trends | On-the-go consumption growth created demand for easy-to-use, convenient resealable squeeze pouches, particularly for the baby food, yogurt, and condiment markets. |
| Personal Care and Cosmetics | Squeeze pouches were manufactured by firms for shampoos, lotions, and refills to reduce plastic waste and entice green consumers. |
| Pharmaceutical and Nutraceutical Adoption | Liquid drug and supplement started using flexible squeeze pouches as it was convenient and ideal for accurate dosing. |
| Sustainability Initiatives | Firms shifted to bio-based polymers and returnable package design as a step towards the world's sustainability agenda. |
| Production & Supply Chain Dynamics | Material shortages and resin price fluctuations impacted manufacturing, and hence other material development became in fashion. |
| Market Growth Drivers | Urbanization, life styles, and growing uses of light-weighted, easy-to-handle packagings generated growing demand. |
| Market Shift | 2025 to 2035 |
|---|---|
| Regulatory Landscape | Regulatory bodies impose tight extended producer responsibility (EPR) regulations that require brands to use post-consumer recycled (PCR) material and create biodegradable squeeze pouches. |
| Technological Advancements | Mono-material innovations improve recyclability, while digital packaging technologies involve freshness indicators and digital tracking to provide enhanced supply chain transparency. |
| Food and Beverage Industry Trends | Plant-based food and organic foods trends create demands for sustainable pouches with compostable films and bio-based ink, and additional clean-label packaging solutions. |
| Personal Care and Cosmetics | The popularity of fillable beauty trends drives the shift to permanent, refillable squeeze pouch systems, decreasing total material usage. |
| Pharmaceutical and Nutraceutical Adoption | Tamper-evident, medical-grade squeeze pouches featuring high-level oxygen and moisture barriers take centre stage, providing extended shelf-life for drug delivery applications. |
| Sustainability Initiatives | Circular economy strategies reign supreme, with more funding devoted to closed-loop recycling systems and innovations in refill-at-home pouch designs. |
| Production & Supply Chain Dynamics | Decentralized production and local sourcing policies minimize supply chain risks, whereas blockchain-based tracing increases transparency around material sourcing. |
| Market Growth Drivers | Technological breakthrough, more stringent sustainability regulations, and customer preference for minimal-packaging drive the market's growth. |
The USA squeeze pouch market is growing at a rapid rate spurred by increasing consumer needs for convenient, portable, and environmentally friendly packaging. The food and beverages industry is the largest segment and has experienced widespread acceptance in application across baby food, sports nutrition, and condiments. Demand for reusable personal care items is also driving development for flexible pouch packaging.
Sustainable Packaging Trends: Big players like Nestlé and Unilever are making a transition to mono-material pouches that can be recycled as well as introducing biodegradable pouches. Initiatives from the USA government for reducing plastic waste through EPR policies also are fuelling the shift towards sustainable packaging.
In the drug industry, liquid forms of medication such as pediatric medications are being placed in squeezable pouches increasingly for precise dosing and ease of use. Expansion of online shopping has called for heavy-duty, leak-free pouches, and this has spurred development of puncture-resistant and high-barrier film items.
| Country | CAGR (2025 to 2035) |
|---|---|
| USA | 4.1% |
UK squeeze pouch industry is expanding at a steady rate with the pull of stringent plastic waste regulation and the need for environmentally friendly packaging by consumers. One of the primary growth drivers is the change in the food industry towards pouch recycling, particularly dairy and beverages packaging.
Government efforts of UK Plastics Pact have motivated companies to develop completely recyclable or biodegradable pouches. Companies like Ella's Kitchen pioneered the use of organic infant food packaging, making their competitors go in search of doing the same.
In the personal care industry, squeeze pouch shampoos and body washes are also becoming popular. Further, even the pet food industry is experiencing the shift from using the conventional can and plastic tub to squeeze pouches for convenience and wastage reduction.
| Country | CAGR (2025 to 2035) |
|---|---|
| UK | 4.8% |
EU squeeze pouches are overshadowed by compliance with the Circular Economy Action Plan and the Single-Use Plastics Directive. These directives are compelling businesses to invest in recyclable, reusable, and bio based pouching technologies by various industries.
Germany, France, and Italy are pioneers in the transition to sustainable pouch packaging, and large food and beverage companies have committed net-zero plastic waste initiatives. The European cosmetic market is also creating high demand for reusable pouches because brands are shifting towards fewer or zero-packaging waste products.
Easy-tear pouches and compostable multi-layer films are among some of the innovations elevating products to be convenient, as well as sustainable. Additionally, in the EU, pharmaceutical use is seeing greater use of sterile, high-barrier pouches for liquid pharmaceutical and nutritional products.
| Region | CAGR (2025 to 2035) |
|---|---|
| EU | 4.3% |
Japan's squeeze pouch market is booming with its cutting-edge packaging technology and high consumer demand for convenience. The convenience food and beverage sector, i.e., ready-to-drink (RTD) beverages and functional foods, is the largest use of squeeze pouches.
Japanese firms lead the way in creating ultra-thin high-barrier packaging that conserves plastic use but keeps products whole in quality. Refill pouches for home cleaning products and cosmetic refill pouches are warmly embraced by eco-aware Japan's market.
Pharma is using more squeezable medical pouches for liquid medications because they also deliver added sterility and precise dispensing. Reduced-waste pack regulation solutions that Japan prioritizes offer an added challenge in innovating degradable or recyclable pouch material.
| Country | CAGR (2025 to 2035) |
|---|---|
| Japan | 4.3% |
The South Korean market for the squeeze pouch is expanding robustly, led by demand from the beauty and personal care segment. Squeezable refill pouches for hair care, makeup, and skincare were the territory of K-beauty's market, which pioneered green packaging innovation.
Food market, especially in RTD drinks and single-serve sauces, is also expanding strongly. Intelligent packaging features like QR codes for ingredient labelling and anti-counterfeiting are being adopted by Korean firms.
South Korean Government has suggested more stringent regulation of plastic waste, suggesting manufacturers to create higher recyclability mono-material pouches. Alternatively, flexible packaging film production is making squeeze pouches more resilient and adaptable in the majority of applications.
| Country | CAGR (2025 to 2035) |
|---|---|
| South Korea | 4.0% |
| Material Type | Market Share (2025) |
|---|---|
| Plastic | 64% |
Plastic squeeze pouches are gaining market leadership because of their durability, lightweight, and cost-effectiveness. Food and beverage packagers such as the use of polyethylene (PE) and polyethylene terephthalate (PET) pouches because of their suitable barrier properties that allow extension of the shelf life of such foods as baby food and sauce.
Low-density polyethylene (LDPE) pouches applied in foods such as yogurt and fruit puree make them of good squeezability for easy consumption. Although paper-based pouches are gaining momentum with the sustainability trend, they are still limited by poor moisture protection and product shape. Contrary to this, metal-based pouches, which are usually applied in niche packs like energy gel packaging, have a smaller market base.
| Technology | Market Share (2025) |
|---|---|
| Retort | 54% |
Retort technology leads the squeeze pouch market with firms concentrating on increasing product shelf life without the use of preservatives. Retort pouches, used extensively in ready-to-use food, baby food, and high-quality pet food, are sterilized by heat to ensure freshness. The consumers embrace this as an acceptable option where they require convenient, shelf-stable meal options.
Aseptic technology is increasing but is presently more prevalent in dairy and high-acid beverages like juices and smoothies. Hot-filled pouches, used intermittently for condiments like mustard and ketchup, still have a robust market share, and regular pouches still remain an affordable choice for short shelf life products.
| Product Type | Market Share (2025) |
|---|---|
| Flat Bottom | 46% |
Flat bottom squeeze pouches are gaining popularity among manufacturers due to the reason of stability and additional branding space. The food sector utilizes such pouches for baby food and sauces and provides convenience of simple display in store shelving along with simple storage.
K-seal pouches, the second dominant segment, continue to be omnipresent in flexible packaging, especially in beverages. Corner bottom and folded pouches, which are present in travel-sized toiletries and snack-sized food, continue to be niched out. Round bottom pouches, where one can find only single-dose energy gels and premium personal care products otherwise, continue to have a stable though tiny market presence.
Squeeze pouch is a competitive market, and the players in the market are multinationals and domestics competing for market share and innovation. The players in the market innovate with flexible pack solutions, which are shelf-stable, convenient, and sustainable.
Sustainable packaging material, premium barrier functionalities, and resealing technology are such players in the market that offer food, beverage, personal care, and pharmaceutical markets. The industry has both new and old players, and both are bringing something to the industry in terms of new products as well as alliance.
Market Share Analysis by Company
| Company Name | Estimated Market Share (%) |
|---|---|
| Amcor plc | 14-18% |
| Berry Global Inc. | 12-16% |
| Mondi Group | 9-13% |
| Huhtamaki Oyj | 6-10% |
| ProAmpac | 4-8% |
| Other Companies (combined) | 45-55% |
| Company Name | Key Offerings/Activities |
|---|---|
| Amcor plc | In 2024, Amcor launched the EcoSqueeze pouch, a fully recyclable squeeze pouch for baby food and dairy applications. The product increases sustainability by minimizing plastic waste without compromising durability or barrier protection. |
| Berry Global Inc. | In 2024, Berry Global introduced VersaPouch, a slim and configurable squeeze pouch for personal care products. Its flexible nature accommodates lesser material use, according to global sustainability tendencies. |
| Mondi Group | In 2024, Mondi created MonoFlow Recyclable, a mono-material squeeze pouch for food and liquid applications with full compatibility for existing recycling streams. |
Key Company Insights
Amcor plc (14-18%)
Amcor is leading the squeeze pouch market with its capability to develop end-to-end recyclable and high-performance flexible pack packaging systems. Amcor EcoSqueeze pouch is one such great example of sustainability as it is end-to-end recyclable, BPA-free, and light-weight food application. Amcor has got footprints across the globe with its joint ventures with food and beverage groups.
Berry Global Inc. (12-16%)
Berry Global is a market leader in the supply of squeeze pouches with more than a century of experience in light-weighting and specialty packaging of pharmaceutical, food, and personal care products. Berry Global VersaPouch products are made from renewable feedstocks and design ergonomics to minimize plastic consumption and handling ease. Berry Global is the industry leader in spouted and reseal pouching.
Mondi Group (9-13%)
Mondi specializes in recyclable pouch and high-barrier packaging and MonoFlow Recyclable specializes in food processing. Mondi applies innovative barrier technologies to deliver product freshness and shelf life through sustainable manufacturing processes. Food and beverage makers are targeting Mondi for inexpensive, sustainable packages.
Huhtamaki Oyj (6-10%)
Huhtamaki is known for its advanced flexible performance packaging, such as dairy, squeeze pouches for sauces and personal care. Its commitment to sustainability has included investment in paper-based squeeze pouches, reducing reliance on plastic while keeping packaging integrity. Its presence in emerging markets has extended its global market reach.
ProAmpac (4-8%)
ProAmpac powers premium and high-barrier squeeze pouch packaging through increased treatment of custom artwork and digital print. ProAmpac's ProActive Recyclable Pouch reconciles product protection and performance with a push toward sustainability. ProAmpac partners with the most powerful CPG drivers for new, sustainable package innovation launches.
Other Major Players (45-55% Total)
Along with industry giants, some players engage in squeeze pouch business development promotion via niche technology and cost competitiveness. These include:
The overall market size for the squeeze pouch market was USD 78,153 million in 2025.
The squeeze pouch market is expected to reach USD 119,843 million by 2035.
The increasing consumer preference for convenient, portable, and eco-friendly packaging solutions is expected to drive the demand for the squeeze pouch market during the forecast period.
The top 5 countries driving the development of the squeeze pouch market are the United States, China, Germany, Japan, and the United Kingdom.
On the basis of application, the food and beverage segment is expected to command a significant share over the forecast period.
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Squeeze Pouch Market
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