The global squash drink market is forecasted to be valued at USD 1,563.5 million by 2033, up from USD 1,069 million in 2023, advancing at a CAGR of 4% during the forecast period.
The growing popularity among consumers of plant extracts and botanical ingredients in their beverages is expected to surge the demand for squash. The availability of squash drinks on both online and retail platforms, as well as the growing awareness of the benefits of consuming squash, is likely to generate revenues for the market. However, the increased preference for other fruit-based drinks or freshly prepared fruit juice is expected to hinder the market size.
The sports industry increases the demand for low-calorie, plant-based and mineral-rich beverages due to their ability to resolve issues related to dehydration. This is attributed to the significant squash market growth, owing to the similar properties of squash drinks to isotonic drinks.
Manufacturers are adopting packaging solutions, which might extend the shelf life of squash drinks. Moreover, manufacturers are tapping into the e-commerce platform to expand their product portfolio to a wide audience.
Robinsons recently launched an EU€ 6.4 million campaign known as ‘Let There Be Fruit’, to bring their squash portfolio to the forefront. Strategies like these are anticipated to significantly enhance the market share on a global basis.
| Attributes | Details |
|---|---|
| Global Squash Drink Market Valuation in 2022 | USD 1,027.6 million |
| Estimated Global Market Share in 2023 | USD 1,069 million |
| Forecasted Global Market Size by 2033 | USD 1,563.5 million |
| Projected Global Market Growth Rate from 2023 to 2033 | 4% CAGR |
| Historical Market Growth Rate from 2018 to 2022 | 2.1% CAGR |
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| Market Statistics | Details |
|---|---|
| Jan to Jun (H1), 2021 (A) | 5% |
| Jul to Dec (H2), 2022 (A) | 3% |
| Jan to Jun (H1), 2022 Projected (P) | 4% |
| Jan to Jun (H1), 2022 Outlook (O) | 4% |
| Jul to Dec (H2), 2022 Outlook (O) | 4% |
| Jul to Dec (H2), 2022 Projected (P) | 3% |
| BPS Change : H1, 2022 (O) - H1,2021 (A) | 3.7% |
| BPS Change : H1, 2022 (O) - H1,2022 (P) | 4% |
| BPS Change: H2, 2022 (O) - H2, 2022 (A) | 3% |
| BPS Change: H2, 2022 (O) - H2, 2022 (P) | 2% |
As per the market survey report, in the year 2022, the global sales of squash drinks, in terms of value reached USD 1,027.6 million. In the historical period from 2018 to 2022, the demand for squash drinks saw a mere 2.1% year-on-year growth rate.
Increasing demand for non-alcoholic products is expected to drive the sales of squash. Moreover, health-conscious consumers are positively impacting the market share owing to the nutritional properties of the squash fruit.
The rise in the consumption of natural fruit juices, along with the growing popularity of consuming ready-to-drink (RTD) beverages, are likely to expand the market size. Furthermore, the popularity of squash is likely to surge owing to the increasing growth of the natural sweeteners market.
The increasing disposable income of consumers in developing consumers has improved their purchasing power, which is anticipated to surge the adoption of squash. Additionally, the fiber content in squash aids in the improvement of the digestive system, which further aids in weight loss, therefore bolstering the market growth.
Climate change causes heat waves and raises the consumption of healthy, refreshing drinks, which is expected to propel the market share. In addition to this, diabetic patients requiring sugar-free food and beverages significantly contribute to the market growth.
The availability of a variety of flavors of squash drinks without the presence of sugar is anticipated to boost the market share. Furthermore, manufacturers using recycled PET bottles are increasing squash sales due to the rise in awareness about the reduction of plastic pollution.
The increasing cost of research and development (research and development) activities is expected to challenge the market share. Moreover, high fructose content in certain squash beverages which may cause some health issues, is likely to hamper the global squash market growth.
| Category | By Product Type |
|---|---|
| Top Segment | Mixed Fruit |
| Market Share in Percentage | 3% |
| Category | By Distribution Channel |
|---|---|
| Top Segment | eCommerce |
| Market Share in Percentage | 6% |
Principal Consultant
Manufacturers producing packaging solutions that can withstand extreme temperatures as well as be transported over long distances present significant opportunities for the market. Likewise, creating vibrant, popping colors and catchy taglines for the product line to attract consumer attention is further likely to generate revenue.
The growing popularity of blended squash drinks, especially in hotels, restaurants, clubs, and homes, is expected to enhance the market share. Likewise, the availability of citrus fruit-based squash drinks, such as berry squash, is piquing consumer interest and therefore driving the sales of squash.
North America holds a notable share of the squash market, with a revenue of 33.5%. This is owing to stakeholders increasing the demand in this region for squash drinks by the HoReCa sector.
The growing awareness of the health benefits of the consumption of squash, especially as a weight loss aid, is likely to significantly promote global market growth. Furthermore, the fast-paced life of consumers in this region, increasing the need for on-the-go beverages, is expected to surge the demand for squash further.
| Regional Market Comparison | Global Market Share in Percentage |
|---|---|
| The United States | 25% |
| Germany | 2.9% |
| Japan | 2.1% |
| Australia | 3.1% |
Asia Pacific is the second leading squash market, with a growing awareness of consuming squash-based food and drink products, due to a healthy lifestyle alteration.
Rising Western influence amongst consumers in this region, along with the growing need for healthy food and beverages for health-conscious consumers, is anticipated to propel the market share. Additionally, the increasing preference for organic fruit juices, as opposed to aerated drinks, is also increasing sales revenue.
| Regional Markets | CAGR (2023 to 2033) |
|---|---|
| The United Kingdom | 7% |
| China | 5.8% |
| India | 16.3% |
With a revenue of 28.3%, Europe is a growing squash market. This is owing to the shift in consumer lifestyle and the adoption of healthy alternatives for food and drink products. Additionally, the increasing consumption of squash in the United Kingdom is there owing to the effort of manufacturers to increase awareness about adding squash to tap water to enhance the taste.
Several emerging market players in this region, tapping into the squash market to generate profitable strategies, are likely to expand the market size. Moreover, consumers prefer a variety of flavors in this region, which is further expected to surge the squash market share.
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The growing popularity of squash drinks can be attributed to their quality, taste, and health benefits. Doctors and nutritionists have always encouraged the consumption of squash owing to its high nutritional properties.
The versatility of squash drinks innovates ideas for manufacturers to expand their product portfolio. From a range of flavors to packaging options that are both convenient and environment-friendly, manufacturers are striving to come up with many strategies.
Start-up companies are incorporating traditional squash juice and trying to come up with innovative choices such as aerated squash drinks, mixed fruit squash drinks, Ayurvedic squash drinks, etc. This is expected to generate huge revenue for the squash market size.
Key market players are heavily focusing on the health advantages of squash drinks by writing catchy taglines, as well as looking into celebrity endorsements to spread awareness about the benefits of squash.
Key Market Participants of the Squash Drink market:
Other Market Players in the Squash Drink Market
Recent Developments in the Squash Drink Market
| Report Attribute | Details |
|---|---|
| Growth Rate | CAGR of 4% from 2023 to 2033 |
| The base year for estimation | 2022 |
| Historical data | 2018 to 2022 |
| Forecast period | 2023 to 2033 |
| Quantitative units | Revenue in USD million or USD billion and CAGR from 2023 to 2033 |
| Report Coverage | Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, Pricing Analysis, |
| Segments Covered | By Type, By Distribution Channel, and By Region. |
| Regional scope | North America; Western Europe, Eastern Europe, Middle East, Africa, ASIAN, South Asia, Rest of Asia, Australia, and New Zealand |
| Country scope | The United States, Canada, Mexico, Germany, The United Kingdom, France, Italy, Spain, Russia, Belgium, Poland, Czech Republic, China, India, Japan, Australia, Brazil, Argentina, Colombia, Saudi Arabia, UAE, Iran, South Africa, and GCC countries |
| Key companies profiled | Robinsons; Unilever plc; Hamdard; The Coca-Cola Company; Rasna; Assis; Prigat; Primor; Sunquick; Harboe's Brewery; Britvic PLC.; Tovali Limited; J Sainsbury plc; Nichols plc; PepsiCo Inc.; Suntory Holdings Ltd.; Carlsberg Breweries A/S; Belvoir Fruit Farms Ltd.; Dr. Pepper Snapple Group; YUVA KFT; Simpsons Beverage Supply Co. Ltd.; Tovali Ltd.; Apollo Fruit Products; etc. |
| Customization scope | Free report customization (equivalent to up to 8 analysts’ working days) with purchase. Addition or alteration to country, regional & segment scope. |
| Pricing and purchase options | Avail customized purchase options to meet your exact research needs. |
The global market size will reach USD 1,563.5 million by 2033.
The market is forecast to register a CAGR of 4% through 2033.
Increasing demand for non-alcoholic products and the rise in the consumption of natural fruit juices drive market growth.
The key players are focusing on the health advantages of squash drinks by writing catchy taglines and looking into celebrity endorsements.
The market in India is expected to advance at a CAGR of 16.3% by 2033.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type 5.1. Orange Squash 5.2. Lemon Squash 5.3. Blueberry Squash 5.4. Mixed Fruit 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel 6.1. Hypermarket/Supermarkets 6.2. Departmental Stores 6.3. Retailers 6.4. E-Commerce 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 7.1. North America 7.2. Latin America 7.3. Western Europe 7.4. Eastern Europe 7.5. South Asia and Pacific 7.6. East Asia 7.7. Middle East and Africa 8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. Key Countries Market Analysis 16. Market Structure Analysis 17. Competition Analysis 17.1. Robinsons 17.2. Unilever plc 17.3. Hamdard 17.4. The Coca-Cola Company 17.5. Rasna 17.6. Assis 17.7. Prigat 17.8. Primor 17.9. Sunquick 17.10. Harboe's Brewery 17.11. Britvic PLC 18. Assumptions & Acronyms Used 19. Research Methodology
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Squash Drink Market
