The global sports nutrition market size in 2023 is expected to reach USD 26.7 billion. In 2023, global sports nutrition market B2B is anticipated to be valued at USD 8.8 billion, and global sports nutrition market B2C is anticipated to be valued at USD 17.9 billion There is a noticeable global trend toward prioritizing health and fitness, with individuals becoming more conscious of their physical well-being. As a result, the demand for sports nutrition products is increasing. FMI predicts that by 2033, the market revenue could exceed USD 61.6 billion, demonstrating a CAGR of 11.5%.
Participation in sports and fitness activities is increasing globally. More individuals are engaging in various sports and exercise routines. This includes professional athletes, fitness enthusiasts, and casual gym-goers. The increased participation drives the demand for sports nutrition products. These products are sought to enhance performance, endurance, and recovery.
Consumers have a growing focus on overall health and wellness. They are actively searching for products that can help them achieve their fitness goals, manage their weight, and supply essential nutrients. Sports nutrition products like protein powders, energy bars, and dietary supplements align with these health and wellness trends.
Sports nutrition products are no longer exclusively for professional athletes and bodybuilders. They have gained wider acceptance and are now used by a more diverse range of consumers. This includes recreational athletes, fitness enthusiasts, and individuals seeking a healthy lifestyle. The expanded accessibility has allowed more individuals to incorporate sports nutrition into their lifestyle choices.
Social media platforms and celebrity endorsements play a significant role in shaping consumer behavior. Fitness influencers and celebrities frequently endorse and promote sports nutrition products. This endorsement generates awareness and stimulates demand among their followers. The aspirational and influential nature of these endorsements contributes to the sports nutrition market growth.
The market has experienced a shift toward online platforms and direct-to-consumer sales. Consumers are growing in preference for purchasing sports nutrition products through e-commerce platforms. Online shopping offers convenience, a broader range of product options, and access to detailed information and customer reviews. These factors contribute to the increasing popularity of e-commerce for sports nutrition purchases.
The sports nutrition market is in a constant state of evolution. To launch pioneering products, businesses are aggressively investing in research and development. This includes advancements in product formulations, flavors, packaging, and delivery formats. The continuous innovation in the industry attracts consumers and keeps the market dynamic.
| Attribute | Details |
|---|---|
| Historical Value (2022) | USD 24.8 billion |
| Current Year Value (2023) | USD 26.7 billion |
| Expected Forecast Value (2033) | USD 61.6 billion |
| Projected CAGR (2023 to 2033) | 11.5% |
Don't pay for what you don't need
Customize your report by selecting specific countries or regions and save 30%!
According to Future Market Insights (FMI), the global sports nutrition market is likely to exhibit strong growth, expanding at an astounding CAGR of 11.5% during the forecast period (2023 to 2033). Rising demand for clean-label and plant-based products is expected to drive sales of sports nutrition beverages and energy bars, enabling the market to reach USD 61.6 billion by the end of 2033.
Spurred by this, the market registered a CAGR of 7.5% CAGR during 2018 to 2022. Worldwide lockdown also boosted the sales of sports nutrition products as people became hyper-aware of their health and wellness. As per FMI, the increasing adoption of soy protein-based beverages and food items is spurring the sales of sports nutrition in developed nations, especially across North America and Europe.
Protein-based sports nutrition products, including protein powders, bars, and shakes, have become highly popular. Protein plays a critical role in muscle recovery and growth. As a result, it has become a sought-after ingredient among athletes and fitness enthusiasts.
Consumers are increasingly mindful of the ingredients in their sports nutrition products. They actively seek natural and clean label options free from artificial additives, preservatives, and sweeteners. Brands that provide transparency and utilize high-quality, natural ingredients have gained popularity.
The demand for plant-based and vegan sports nutrition products has been growing. Athletes and fitness enthusiasts are adopting plant-based diets for health, ethical, and environmental reasons. Consequently, there has been a rise in plant-based protein powders, bars, and other sports nutrition products.
There is a rising focus on recovery and overall well-being beyond performance enhancement. Products with functional ingredients such as electrolytes, branched-chain amino acids (BCAAs), and antioxidants are gaining popularity. The demand for sports nutrition products that promote recovery and overall wellness is on the rise.
The emergence of online sales channels and social media platforms has paved the way for key players to lucrative growth opportunities. As businesses across the globe take shelter through digital media marketing, key players are focusing on innovative marketing techniques to promote their brands, especially targeting developing economies. With lucrative opportunities across India and China, key players are producing eco-friendlier and organic sports nutrition products catering to the surging demand.
Collaborating with athletes, sports teams, and sports organizations can benefit sports nutrition companies. Partnerships and endorsements can build brand credibility, create awareness, and reach a wider audience. Athletes are often seen as influencers. Their association with specific sports nutrition brands can influence consumer purchasing decisions.
Manufacturers have started producing more flavored sports nutrition food items owing to the shift in consumer preference for ready-made products. According to FMI, nearly 60% of consumers are likely to choose flavored sports nutrition products (especially over regular protein powders) as they are time-saving, healthier, and tastier.
Market players are also developing tastier products to compete in the market. Products such as energy bars and ready-to-drink (RTD) sports beverages are being introduced in consumer-favorite flavors such as chocolates, vanilla, fruit, and others, thereby giving tough competition to regular chocolate bars and soft drinks.
Urban consumers prefer these flavored healthy drinks rather than artificial preservative energy drinks. With the hectic lifestyle of consumers, flavored RTD sports nutrition beverages are more in demand. With the benefits of electrolytes and added nutrients in it, sports beverages not only help with tiredness but also helps patients with hypoglycemia.
Principal Consultant
Rising health consciousness among consumers and increasing spending on fitness and well-being are likely to create lucrative prospects for the market. The awareness regarding the importance of a healthy diet besides achieving a certain level of physical fitness is projected to fuel demand for sports nutrition among consumers.
With ever-evolving consumer preferences, food companies are looking into food fortification as an important prerequisite. Higher demand for better nutrition has spurred the process of enriching everyday food with essential proteins, vitamins, and minerals. With rising demand for food fortification, sales of sports nutrition are expected to spur in the future.
Consumers’ consciousness toward healthy eating and living is heightened due to the rising incidence of various diseases. The prevalence of chronic diseases and lifestyle disorders can be reduced with the regular intake of protein enriched diet. Consequently, sports nutrition beverages, ready-to-drink flavored beverages, energy bars, and snacks are gaining popularity.
People are adopting eco-friendlier ways to lose weight and get fit. Bicycling or taking a jog, especially a trend witnessed in the United States and other Western countries is expected to have an indirect impact on the sports nutrition market.
The trend for maintaining a fit physique and adopting a healthy lifestyle is anticipated boost the sales of sports nutrition products. An increase in sports clubs and training facilities is likely to foster sales prospects for the sports nutrition market.
| Countries | 2022 Value Share in Global Market |
|---|---|
| United States | 23.9% |
| Germany | 5.9% |
| Japan | 2.4% |
The prevalence of obesity and diabetes across the United States is attracting people to fitness centers. The rise in physical illness, the strong economy, and changing consumer preference for organic and natural sports nutrition products are the key growth drivers.
Growth in health clubs, fitness centers, and the emergence of online fitness classes are aiding the growth of the United States sports nutrition market. Due to the worldwide lockdown, awareness regarding health and fitness increased in the United States
Demand for plant-derived ingredient sports nutrition has significantly burgeoned due to the growing trend of veganism in the country. Consumers are increasingly recognizing the benefits of soy protein and pea protein, which is positively impacting the sports nutrition market.
Increasing intolerance for animal protein is also spurring the adoption of plant-derived ingredients energy drinks and protein powders among fitness enthusiasts. Driven by these factors, the United States sports nutrition market is anticipated to witness high growth over the forecast period.
Chew is a food innovation lab based in the United States. It launched Fastfood in February 2023. Fastfood is a collection of high-performance sports nutrition products. It is specifically designed to provide fuel for both elite and amateur athletes. Chew has set goals for 2023, one of which is to enhance the performance of professional triathletes. It intends to focus on a select cycling team prioritizing health and wellness.
Germany has a well-established sports and fitness culture. Many people actively participate in various sports and fitness activities. This has resulted in a growing demand for sports nutrition products. The products aim to enhance performance, improve recovery, and support overall health and wellness. The demand for plant-based sports nutrition products is increasing in Germany. Consumers in the country are increasingly choosing vegan and vegetarian options.
Germany has implemented rigorous regulations and quality standards for food and nutritional products. For instance, Germany's ‘National Action Plan’ aims to promote healthy diets and physical activity. The plan encourages individuals to adopt healthier eating habits and exercise regularly. Its primary focus is to prevent long-term malnutrition, sedentary lifestyles, overweight issues, and associated diseases.
Key players in the Germany sports nutrition market are expanding their product portfolios to cater to diverse consumer preferences. Pepsico Inc. introduced a new sports drink in the German market, namely Rockstar Energy + Hemp Drink, in February 2021. This beverage is derived from hemp seed and includes caffeine, guarana, and taurine. The primary objective of this product launch is to broaden Pepsico's product portfolio and extend its offerings in the market.
The Japan sports nutrition market has experienced significant growth lately. Japan has a culture that places a strong emphasis on health and wellness. Hence, consumers are increasingly aware of the importance of fitness. The growing popularity of sports activities is another key factor driving the market growth. People participating in fitness and sports activities has increased significantly in recent years. Sports nutrition products are now in more demand as a result of this.
Protein supplements, such as powders, bars, and drinks, are experiencing robust growth in Japan's market. The popularity of fitness and bodybuilding activities in Japan further fuels this trend. The traditional Japanese diet emphasizes consuming fresh seafood, vegetables, and rice. This dietary pattern has influenced the sports nutrition industry in Japan. Manufacturers are integrating traditional ingredients like seaweed, matcha, and fermented soy into their products to align with local preferences.
Several market players have launched new product variants to meet the evolving consumer preferences in Japan. Kirin entered the market of multifunctional products in April 2023 by introducing its inaugural Food with Function Claims (FFC) sports nutrition drink, Kirin Plasma Sports. The new drink incorporates Kirin's proprietary functional ingredient, Lactococcus lactis strain plasma (LC-Plasma). This introduction showcases Kirin's commitment to meeting the demands of health-conscious consumers and offering innovative sports nutrition solutions.
| Countries | Value CAGR (2023 to 2033) |
|---|---|
| United Kingdom | 3.8% |
| China | 4.2% |
| India | 25.8% |
The United Kingdom sports nutrition market is projected to grow at a healthy rate between 2021 and 2031. The United Kingdom is among the top 5 producers of sports nutrition in the world, leading Europe’s sports nutrition market.
According to FMI, the United Kingdom is anticipated to develop rapidly across Europe due to the high prevalence of chronic illness and lifestyle disorders in the country. Increasing obesity rates in the country have compelled consumers to switch to sports nutrition healthy drinks and protein energy bars.
With millennials now getting influenced by top athletes in the United Kingdom, youth in the country are becoming more fitness enthusiasts. Due to this, demand for energizing products and weight management sports nutrition is surging in the country.
Rising health consciousness among consumers and increasing spending on fitness and well-being is expected to create lucrative opportunities for the market players. Alongside this, the high demand for soy-protein-based energy drinks due to consumers opting for a vegan lifestyle has spurred sales.
The United Kingdom has a strong sports participation culture with numerous people engaging in various sports and fitness activities. This active lifestyle has created a fertile market for sports nutrition products. Individuals in the country are looking for ways to optimize their athletic performance and achieve their fitness goals.
Market players have implemented strategies such as product diversification, partnerships, and marketing campaigns to gain a competitive edge. In February 2022, Applied Nutrition introduced Carni-Tone, a new L-Carnitine sports drink. This launch expanded its range of ready-to-drink (RTD) products. Carni-Tone is the company's first flavored spring water offering. It also marks Applied Nutrition's entry into L-Carnitine-based RTD beverages.
The demand of consumers for food with no artificial flavors or synthetic chemicals has compelled manufacturers to produce more organic and naturally flavored products. Stringent regulations for clean-label products in the country are driving the adoption of organic sports nutrition products. Rising health consciousness among consumers and increasing spending on fitness and well-being is anticipated to create lucrative prospects for the market.
The awareness regarding the importance of a healthy diet besides achieving a certain level of physical fitness is expected to fuel demand for sports nutrition among consumers. The rising snacking trend across China and the hectic lifestyle in the country have increased the adoption of sports nutrition food, especially protein drinks and energy bars
The China sports nutrition market is experiencing robust growth. Consumers in China are increasingly seeking natural and organic sports nutrition products. The participation of women in sports and fitness activities has witnessed a significant increase in China. This trend has led to a growing demand for sports nutrition products specifically targeted toward women. The popularity of e-commerce in China has significantly impacted the market. E-commerce giants such as Alibaba and JD.com actively promote sports nutrition products, further driving sports nutrition market growth.
China has been actively hosting and participating in international sports events. The 2023 Asian Games is scheduled to be hosted by China in October 2023. These events create opportunities for market players to promote their products through sponsorships and endorsements.
Key market players focus on product diversification, distribution expansion, and research and development to stay competitive in this dynamic market. BASF introduced PeptAIde™ in China in March 2019. PeptAIde is an advanced sports nutrition ingredient. The introduction aims to support active lifestyles.
According to FMI, India sports nutrition market is likely to register a robust CAGR during the assessment period. Demand for protein-rich sports nutrition products due to lifestyle changes have accelerated the growth of the sports nutrition market.
The emergence of online sales channels and penetration of social media platforms have paved the way for lucrative growth opportunities for key players. The presence of numerous emerging and recognized local brands have taken over the competition in the Indian market.
Manufacturers are utilizing digital marketing media potential to promote their brands, catering to surging demand. Thereby creating growth opportunities in the forthcoming years. Moreover, millennials are now increasingly aware of the benefits of sports nutrition products and are switching to plant-based products due to their nutritional intake.
With the growing clean-label trend across India, people are opting for organic and natural flavored protein energy drinks and bars. Lucrative opportunities lie ahead for key players in the India market as consumers, not just athletes and from sports professionals, but demand from all professions for sports nutrition is surging.
Health clubs and fitness centers are targeting millennials for signing up for their membership and are offering sports nutrition drinks and protein powder to the members. Due to the high demand for flavored drinks from fitness enthusiasts, manufacturers have started producing more flavored nutrition food items, catering to demand.
Market players are also developing tastier products to compete in the market. Products such as energy bars and RTD sports beverages are being introduced in consumer-favorite flavors such as chocolates, vanilla, fruit, and others, thereby giving tough competition to regular chocolate bars and soft drinks.
As sports nutrition products are healthy and manage proper nutrition in the body, people with lifestyle disorders such as obesity and diabetes are opting for these drinks, bolstering their growth.
Key market players are adopting strategies to capture the growing demand for sports nutrition products. Amway India is a prominent FMCG Direct Selling company. It introduced a new range of nutrition supplements under its renowned brand Nutrilite in February 2022. These supplements include flavorful gummies and mouth-dissolving jelly strips. This launch marks Amway India's first venture into easily consumable forms of nutrition supplements.
Get the data you need at a Fraction of the cost
Personalize your report by choosing insights you need
and save 40%!
Demand for flavored sports energy drinks has increased over the past few years. Ready-to-eat and ready-to-drink products are preferred by consumers due to their fast-paced lifestyles. According to FMI, over 60% of consumers are likely to choose flavored sports nutrition products. Moreover, surging demand for flavored energized drinks has encouraged manufacturers to come up with new flavors and innovative products to gain a competitive edge in the sports nutrition market.
Products such as energy bars and sports nutrition with varied flavors such as chocolates, vanilla, fruit, and others are gaining popularity among consumers. With competition getting intense due to numerous product launches and innovations, key players are introducing new combinations of naturally flavored drinks to attract the audience such as chocolate-vanilla sports nutrition drinks and energy bars.
Preference for clean-label, organic, and natural products is rising among consumers. Food products that contain natural, common, simple, and organic substances with no artificial chemicals are trending among consumers.
Consumers have become more hyper-aware about the food products they consume. Recognizing growth potential through this trend, key manufacturers are increasing the production of organic and natural sports nutrition drinks and protein powder.
Food labeling, however, is expected to get more stringent due to the outbreak of various diseases. Due to stringent clean label formulations on sports nutrition products, it can obstruct sports nutrition businesses, hampering the segment growth.
The penetration of social media and the emergence of fitness online channels played a vital role in boosting the sales of sports nutrition. With the trend of online fitness classes, leading brands are taking shelter from social media platforms such as Instagram to promote their brands.
In the coming years, digital marketing on social media and other online platforms is likely to create lucrative opportunities for key players. Health clubs and fitness centers are targeting customers on social media with attractive discounts and offers for signing up for their memberships.
Health clubs and fitness centers sell energizing drinks and pre-workout sports nutrition beverages to their members, promoting leading brands through digital marketing and partnerships. Thereby, generating income both ways.
Start-ups in the sports nutrition market develop unique and innovative products that address specific needs or offer distinct advantages over existing products in the market. They build a strong brand identity that resonates with the target audience. They also emphasize the importance of product quality and transparency.
A group of professional athletes from Belgium established a sports nutrition start-up in September 2021. The start-up specializes in offering gastrointestinal-friendly products. They have integrated DNA-based nutrition advice into their product offerings. Since their launch, the range of 4Gold products has expanded significantly. The expanded range now includes isotonic gels, organic and raw energy, and protein bars. Additionally, they provide gut support in three variants, containing 2'-Fucosyllactose HMO based on genetic predisposition.
A Commonwealth Games swimmer, Joe Welstead, founded Motion Nutrition in March 2019. He aimed to address the challenge of finding sports supplements made from natural ingredients instead of artificial additives. Motion Nutrition caters to many individuals, including elite athletes, part-time joggers, and health-conscious parents. The company prioritizes using natural ingredients and avoids artificial additives in its products. Their product lineup includes protein powders, energy bars, and supplements.
Key companies in the sports nutrition market are extensively focusing on research & development to strengthen their product portfolio. Product innovation and launches remain core strategies for the market players to gain a competitive edge.
Intense competition in the industry has compelled key players to focus on innovative marketing techniques to globalize and promote their brands. Through partnerships with local and regional players, key players are broadening their scope for growth opportunities and expanding their customer base.
Optimum Nutrition unveiled its recent product, the Gold Standard Protein Shake, in August 2022. This ready-to-drink option brings the renowned Gold Standard whey protein powder brand in a convenient grab-and-go format. The new protein shake offers a versatile choice for consumers and is available in delicious chocolate and vanilla flavors.
Ajinomoto introduced a novel joint health supplement in October 2021. This supplement is based on amino acids. It is being added to Ajinomoto's sports nutrition brand, aminoVITAL. Initially, the supplement was created specifically for the country's Olympic athletes. It is now accessible to anyone interested.
Vitaco introduced its sports nutrition brand, Musashi, into the Indian market, in November 2019. It accomplished this by collaborating with its exclusive partners in India, Smart Brands. Musashi offers a wide range of high-quality products specifically designed for athletes. Its product lineup includes the popular 100% Whey protein. Furthermore, it has introduced plant protein options to cater to a broader consumer base.
In June 2021, GenTech Holdings Inc., an emerging leader in the high-end premium coffee and functional foods marketplace, announced the acquisition of NXTBAR LLC, a leading natural sports nutrition brand.
FC Goa announced Optimum Nutrition, one of the leading sports nutrition and fitness supplement brands in India, as its official nutrition partner for the 2020 to 2021 season of the Hero Indian Super League.
In December 2020, MYOS Corporation, a leading United States-based advanced nutrition company announced its exclusive agreement with Science Biotech for the distribution of its Fortetropin product across the New Zealand and Australia markets.
How can Sports Nutrition Market Players Grow Their Businesses?
B2B
B2C
The market is estimated to achieve USD 61.6 billion by 2033.
The market is forecast to register a CAGR of 11.5% through 2033.
From 2018 to 2022, the global market exhibited 7.5% HCAGR.
The market to reach USD 26.7 billion by end of 2023.
The United States controls about 23.9% of the market.
Germany commands 5.9% of globally market share.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Ingredient Type 5.1. Plant-Derived Ingredient 5.1.1. Soy Protein 5.1.2. Rice Protein 5.1.3. Pea Protein 5.1.4. Potato Protein 5.2. Animal Derived Ingredient 5.2.1. Creatine 5.2.2. Milk Protein 5.2.3. Whey Protein Concentrates 5.2.4. Casein 5.2.5. BCAA 5.3. Blends 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nature 6.1. Organic 6.2. Conventional 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Function 7.1. Energizing Products 7.2. Rehydration 7.3. Pre-Workout 7.4. Recovery 7.5. Weight Management 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Form 8.1. Ready-To-Drink 8.2. Energy & Protein Bar 8.3. Powder 8.4. Tablets/Capsules 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Flavour 9.1. Regular 9.2. Flavored 9.2.1. Fruit Punch 9.2.2. Berries 9.2.3. Citrus 9.2.4. Chocolate 9.2.5. Vanilla 9.2.6. Others 10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 10.1. Online Retail 10.2. Convenience Store 10.3. Specialty Store 10.4. Pharmacy Store 10.5. Other 11. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Price Range 11.1. Economic 11.2. Premium 12. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 12.1. North America 12.2. Latin America 12.3. Europe 12.4. Asia Pacific 12.5. MEA 13. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 17. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 18. Key Countries Market Analysis 19. Market Structure Analysis 20. Competition Analysis 20.1. Glanbia plc 20.2. Abbott Laboratories 20.3. The Coca-Cola Company 20.4. GNC Holdings Inc. 20.5. GlaxoSmithKline plc (GSK) 20.6. PepsiCo Inc. 20.7. Herbalife Nutrition Ltd. 20.8. MusclePharm Corporation 20.9. Glambia Performance Nutrition 20.10. Universal Nutrition 21. Assumptions & Acronyms Used 22. Research Methodology
Explore Food and Beverage Insights
View Reports
Sports Nutrition Market
