Sports and Leisure Equipment Retailing Market Outlook (2023 to 2033)

As per newly released data by Future Market Insights (FMI), the sports and leisure equipment retailing market is estimated at USD 332.5 billion in 2023 and is projected to reach USD 624.1 billion by 2033, at a CAGR of 6.5% from 2023 to 2033.

The global emphasis on health and wellness has sparked a surge in interest in sports and fitness activities. Individuals are increasingly conscious about their well-being. This heightened awareness leads to a greater demand for sports equipment and gear. Retailers that align their product offerings with these health and wellness trends are well-positioned in the market. They have the opportunity to capture a larger share of the market.

As disposable incomes continue to rise, consumers have more financial freedom. They can allocate funds toward sports and leisure pursuits. With increased purchasing power, individuals can afford sports equipment and gear. This, in turn, drives the demand for retail products within this market segment.

The recognition of the physical and mental health benefits of outdoor activities, such as hiking, camping, and adventure sports, has led to an upsurge in demand for related equipment. People are seeking gear that enables them to explore and engage in outdoor pursuits, driving the market growth.

The rise of e-commerce has transformed the retail industry, including sports and leisure equipment. Nowadays, consumers favor buying things online for its ease. Online platforms allow them to compare prices, read reviews, and make purchases from the comfort of their homes. Retailers can leverage e-commerce platforms to reach a broader customer base and provide personalized shopping experiences.

Online shopping is likely to continue to dominate over in-store shopping, increasing its market share. More than 40% of consumers in the sports retailing industry choose to purchase their sporting goods online. It is crucial for retailers to establish an e-commerce platform, especially considering the ongoing market share growth of aggregators like Amazon, eBay, and Alibaba.

There are no signs that the current trend could reverse. The convenience of home delivery, the availability of detailed product information, and the ability to shop anytime, day or night, are significant factors driving this trend.

The sports and leisure equipment sector has witnessed remarkable technological advancements. These advancements have revolutionized the industry. Innovative products such as advanced fitness trackers, smartwatches, and cutting-edge gear have captured the attention of consumers. Consumers seek to enhance their sporting experiences through these products. Retailers that offer state-of-the-art products can leverage this demand.

Attributes Details
Historical Value (2022) USD 331.4 billion
Current Year Value (2023) USD 332.5 billion
Expected Forecast Value (2033) USD 624.1 billion
Historical CAGR (2018 to 2022) 3.5%
Projected CAGR (2023 to 2033) 6.5%

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2018 to 2022 Sports and Leisure Equipment Retailing Market Outlook Compared to 2023 to 2033 Forecast

The size of the world market for sports and leisure equipment was very strong in 2022, and over the forecast period, it is anticipated to grow quickly in terms of revenue CAGR.

Some of the key factors anticipated to propel market revenue growth over the forecast period include an increase in the number of obese people, an increase in the prevalence of various chronic diseases linked to lifestyle choices, and a rise in consumer preference for and importance of fitness, particularly among millennials.

Sports and leisure activities are crucial for maintaining a population with a healthy lifestyle and level of physical fitness. Clothing, tools, materials, balls, nets, and safety equipment including helmets and guards are just a few examples of the equipment used for sports and recreation. Due to the significance of fitness and to improve protection and appearance when participating in or competing in sports, the use of this equipment is on the rise.

The global sporting goods and accessories market is growing strongly, characterized by the rapid adoption of new technologies and openness to changing trends. The industry is very thriving in e-commerce. E-commerce has become a popular retail medium these days and also offers consumers the benefit of comparing all available sporting goods brands. It is a one-stop shop for all sports accessories and equipment, which in turn enhances its marketability in the global sports equipment market.

What are the Key Trends and Drivers of the Sports and Leisure Equipment Retailing market?

The percentage of people choosing healthy lifestyles has significantly increased globally, and consumer involvement in various sporting activities has expanded due to the desire to stay fit. Consumers are increasingly looking for diverse sports and leisure gear, particularly for sports, in keeping with the athlete trend. The industry has been driven in recent years by a rise in government efforts in many nations intended to boost sports participation.

The increasing number of sporting activities and tournaments at the international and national levels is expected to increase the importance of sports and fitness among the population and drive revenue growth in the market.

Increasing marketing strategies, celebrity gear recommendations, social media promotions, and the production of short films and documentaries on performance through sports, recreation, and fitness are increasing the number of athletes and increasing the demand for sports and recreational equipment. In addition, due to busy lifestyles and busy schedules, home fitness development, home training, etc. are gaining popularity in specialized gyms and gyms.

In addition, increasing urbanization and increasing demand from the population have led to the growth of e-commerce, supermarkets, and sports shops. These key factors have contributed to revenue growth in the global sports and leisure equipment market and are expected to continue to do so during the forecast period.

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Sudip Saha

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What all factors restrain the Sports and Leisure Equipment Retailing market?

The growth trajectory of industry and retail is unfavorable in several developing economies. The population's income levels have been damaged by the slowdown in industry expansion, which has had a detrimental effect on the retailing of sports and recreation equipment.

In some significant parts of the world, both natural and man-made calamities are stifling the growth of the retailing of sports and leisure equipment. This is because disasters do negatively impact tourism, which greatly influences the utilization of sporting and recreational equipment.

The sporting goods and accessories market is highly competitive with many established players in retail, e-commerce, sporting goods stores and wholesale, and many new startups that frequently participate. We also face negative competition from counterfeit sporting goods and accessories with cheap and low-quality variations.

Country-wise Insights

Countries Value CAGR (2023 to 2033)
United Kingdom 10%
China 6%
India 12%

Why is the United Kingdom rising as the frontrunner in the Sports and Leisure Equipment Retailing market?

The United Kingdom holds the highest market share owning the enormous athlete participation and sports atmosphere

The United Kingdom is notable for the diversity of its sporting interest. The country holds a major amount of market portion, owing to the well-penetrated sports environment and enormous athlete participation rate witnessed in the region. Rugby union, golf, football, and tennis are among the most popular sports of the general population in the region.

Is China Sports and Leisure Equipment Retailing Market Riding the E-commerce Wave?

Fitness Goes Tech in China as Consumers Embrace Smart Sports Equipment

Consumers in China have shown a strong affinity for technology-enabled products in the sports and leisure equipment sector. Wearable devices, smart fitness trackers, and connected sports equipment are increasingly popular. The rapid growth of e-commerce has transformed the retail landscape in China, including the sports and leisure equipment sector.

Online sales channels have gained immense popularity due to their convenience, competitive pricing, and wide product selection. Leading e-commerce platforms such as Alibaba and JD.com have witnessed a surge in sales of sports and leisure equipment. The government has been actively supporting the development of the sports industry. Government initiatives have created a favorable environment for sports and leisure equipment retailers, with increased opportunities for growth and expansion.

How are International Brands Making Their Mark in India's Sports Retail Market?

India Sports and Leisure Equipment Market Hits a Winning Streak with the Help of E-commerce

The rapid growth of e-commerce has transformed the retail landscape in India. Online platforms offer a wide range of sports and leisure equipment. Apart from e-commerce, sports, and leisure equipment are sold through various distribution channels in India, including exclusive brand stores, multi-brand retailers, and sports specialty stores. The Indian government has launched multiple initiatives to promote sports and fitness among its citizens. Programs like Khelo India aim to develop sporting infrastructure and encourage participation in grassroots sports.

The home fitness segment has witnessed substantial growth in India. Consumers are investing in home gym equipment, including treadmills, exercise bikes, and yoga mats. Indian consumers are becoming more brand-conscious when it comes to sports and leisure equipment. They perceive branded products as offering better quality, durability, and performance.

Countries 2022 Value Share in Global Market
United States 7%
Germany 3%
Japan 5.5%

What is the demand outlook of the Sports and Leisure Equipment Retailing market in the South United States?

The demand for sports and fitness is rising in the United States as the social acceptance and improved appearance of people in physical and fitness activities

The United States contributes to the demand for fitness and sports activities. Furthermore, the growing importance of social acceptance and the need for improved appearance among consumers, and participation in sports, leisure, and fitness activities promote the acceptance of sportswear in the region and is expected to drive the sales growth of the sports and leisure equipment market over the forecast period.

Is Germany's Sports and Leisure Equipment Retailing Sector Witnessing a Surge in Demand?

Germany Sports and Leisure Equipment Retailing Market Surges amidst Active Outdoor Lifestyle

Germany has a well-established sports and leisure culture, with a large portion of the population actively participating in various sports and outdoor activities. With a rising focus on health and fitness, consumers are increasingly engaging in activities like running, yoga, and fitness training. This has resulted in a surge in demand for sports equipment, fitness wearables, and accessories.

There has been a noticeable increase in the demand for fitness equipment, including home gym setups and wearable fitness devices. Germany is known for its love of outdoor activities such as hiking, cycling, and camping. This active lifestyle contributes to the demand for sports and leisure equipment designed for outdoor pursuits.

How are Anime and Manga Shaping the Sports Equipment Industry in Japan?

Japan's Love for Traditional Sports Inspires Demand for Authentic Equipment

A strong affinity for sports and leisure activities, along with a growing health-conscious population, has driven the Japan sports and leisure equipment retailing market. Japan has a rich cultural heritage of traditional sports such as sumo wrestling, martial arts (karate, judo), and archery (kyudo).

These traditional sports have a significant following, and the associated equipment and merchandise hold value for enthusiasts. Anime and manga have a massive fan base in Japan. Many popular series feature sports themes, leading to increased interest in related equipment. For example, the success of the manga and anime series Haikyuu!! has boosted the demand for volleyball-related merchandise.

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Category-wise Insights

Segment 2022 Value Share in Global Market
Equipment 21%
Outdoor 26%

Which sales channels are mostly preferred?

Online Channels are mostly preferred as it is the most accessible and convenient platforms

Based on the distribution channel, online channels are one of the fastest-growing distribution channels in the sporting goods and apparel industry. Consumers prefer online platforms because of their accessibility and convenience. The platform offers a variety of discounts when buying online to attract more customers.

The advent of advanced technology is driving the growth of online channel businesses around the world. In addition, online sales contribute significantly to the profitability of companies doing business in the market. Leading players in the market are increasingly working with online channel sites to increase their exposure in the market.

Which product type holds the highest share in the global Sports and Leisure Equipment Retailing market?

The equipment Type holds the highest share in the product type segment as the consumers are spending more on sportswear and equipment

By product type, the equipment segment has the highest market share and is expected to maintain its dominance in forecasting the sports equipment and apparel markets. Consumers are spending more and more on athletic clothing and related equipment, with athletic clothing and accessories accounting for the majority of their spending.

Due to the presence of many established market players, the equipment segment remains very competitive. The equipment market is very thriving thanks to e-commerce, a popular retail medium these days, with the added benefit of allowing consumers to compare all available sports equipment brands.

Which type of sports is booming in the global Sports and Leisure Equipment Retailing market?

In sports type, the outdoor sports sector is flourishing as the consumers are increasingly drawn to outdoor experiences

Outdoor sports such as hiking, camping, cycling, running, and water sports have experienced a remarkable surge in popularity. A profound emphasis on health and wellness has taken hold worldwide. Outdoor sports provide invaluable opportunities for physical exercise, stress relief, and mental rejuvenation. The advent of social media platforms has played a pivotal role in promoting outdoor sports. Influencers and passionate outdoor enthusiasts frequently showcase their adventures, equipment, and gear on platforms such as Instagram, YouTube, and Facebook.

This widespread exposure generates substantial interest and inspires others to actively participate in outdoor activities. This, thereby, propels the demand for sports and leisure equipment associated with outdoor sports. The rise of adventure tourism and experiential travel has also significantly contributed to the dominance of outdoor sports in the market.

Competitive Landscape

The market is highly fragmented and consists of regional and international competitors. It is dominated by players such as Adidas AG, Amer Sports, Puma SE and Under Armor. Major companies are focusing on digital and social media advertising to alert consumers to new product launches. In addition, key players are using online sales channels for online marketing and product branding to expand their geographic reach and expand their customer base.

For instance:

  • In May 2023, Dick's Sporting Goods announced its plans to expand its House of Sport concept this year, with the opening of nine more locations scheduled before the back-to-school season in 2023. Additionally, it has plans to open an additional 10 locations by 2024.
  • In May 2022, In the Republic of the Maldives, the sportswear company PUMA opened its first retail location. The Republic of Maldives is a popular tourist destination that has experienced a significant increase in visitors over the past two years. With this store opening, Maldives becomes the twentieth market to join PUMA India's syndicate.
  • In September 2021, Adidas, a renowned sportswear manufacturer, opened its first Flagship store in India. The store is named 'The Home of Possibilities.' The store offers seamless integration of various digital touchpoints. It also features a sustainability zone. The store provides an innovative consumer retail experience and aims to showcase the future of retail.
  • In August 2021, HRX, a home-grown India-based fitness brand, and Flipkart, an e-commerce marketplace, joined forces. Their collaboration aims to launch a range of sports and fitness equipment. The focus is on providing options suitable for home workouts.
  • In August 2019 - Nike announced the acquisition of a Boston-based company called Celect, which is a retail predictive analytics and demand sensing firm.
  • In October 2019 - Puma SE Inc. declared the launch of its apparel collection through the partnership with Cloud9.
  • In March 2021, PUMA extended its partnership with W Series, which is an international single-seater motor racing championship for its Motorsport tailored race wear designed especially for female drivers. PUMA also signed a contract with Finnish driver Emma Kimiläinen for the PUMA W Series Team in 2022.

Key Players

  • Adidas AG
  • Amer Sports
  • PUMA SE, and Under Armour
  • Billabong International Colombia Sport
  • Daiwa Seiko
  • New Balance
  • Quicksilver

Sports and Leisure Equipment Retailing Market by Category

By product type:

  • Equipment
  • Apparel and Shoes

By end User:

  • Men
  • Women
  • Children

By Sports Type:

  • Bike
  • Outdoor
  • Tennis
  • Other Racket Sports
  • Running
  • Fitness
  • Football/Soccer
  • Other Team Sports
  • Winter Sports
  • Water sports
  • Others

By Distribution Channel:

  • Supermarkets/Hypermarkets
  • Speciality Stores
  • Online Retail Stores
  • Other Distribution Channels

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Frequently Asked Questions

Which sales channels are mostly preferred?

Online Channels are mostly preferred.

Who are the prominent Sports and Leisure Equipment Retailing market players?

Daiwa Seiko, New Balance, Quicksilver are prominent market players.

What is the growth forecast for Sports and Leisure Equipment Retailing market?

The industry is forecast to register a CAGR of 6.5% through 2033.

What will the industry valuation be in 2033?

The industry will be valued at USD 624.1 billion by 2033.

Why is Germany's market witnessing a surge in demand?

Germany market surges amidst active outdoor lifestyle.

Table of Content
	1. Executive Summary
	2. Market Overview
	3. Market Background
	4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
	5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type
		5.1. Equipment
		5.2. Apparel and Shoes
	6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-User
		6.1. Men
		6.2. Women
		6.3. Children
	7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sports Type
		7.1. Bike
		7.2. Outdoor
		7.3. Tennis
		7.4. Other Racket Sports
		7.5. Running
		7.6. Fitness
		7.7. Football/Soccer
		7.8. Other Team Sports
		7.9. Winter Sports
		7.10. Water Sports
		7.11. Others
	8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel
		8.1. Supermarkets/Hypermarkets
		8.2. Speciality Stores
		8.3. Online Retail Stores
		8.4. Other Distribution Channels
	9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
		9.1. North America
		9.2. Latin America
		9.3. Western Europe
		9.4. Eastern Europe
		9.5. South Asia and Pacific
		9.6. East Asia
		9.7. Middle East and Africa
	10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	12. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	13. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	14. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	15. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	16. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	17. Key Countries Market Analysis
	18. Market Structure Analysis
	19. Competition Analysis
		19.1. Adidas AG
		19.2. Amer Sports
		19.3. PUMA SE
		19.4. Billabong International Colombia Sport
		19.5. Daiwa Seiko
		19.6. New Balance
		19.7. Quicksilver
		19.8. Under Armour, Inc
		19.9. Yonex Co. Limited
		19.10. Callaway Golf Co.
	20. Assumptions & Acronyms Used
	21. Research Methodology
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