Sports Analytics Market

Sports Analytics Market Outlook for 2024 to 2034

The sports analytics market is estimated to be valued at USD 4.0 billion in 2024. The market is expected to reach USD 31.4 billion by 2034, developing at a CAGR of 22.9%.

Attributes	Key Insights
Sports Analytics Market Estimated Size in 2024	USD 4.0 billion
Projected Market Value in 2034	USD 31.4 billion
Value-based CAGR from 2024 to 2034	22.9%

Sports Analytics Market Trend Analysis

• Increasing utilization of AI and machine learning algorithms to process vast amounts of data, offering predictive analysis, player performance forecasting, injury prevention insights, and advanced game strategy recommendations to boost the market demand.
• Continued advancements in wearable devices with sensors and biometric trackers provide real-time data on player movements, physical exertion, and health metrics, contributing to performance analysis and injury prevention.

2019 to 2023 Historical Analysis vs. 2024 to 2034 Market Forecast Projections

The proliferation of technology, including wearable devices, high-speed cameras, and advanced data analytics tools, revolutionized the sports industry to boost the sports analytics market. Major sports leagues and teams started embracing analytics for player performance analysis, injury prevention, and tactical decisions.

Increased emphasis on athlete health and performance optimization using analytics for injury risk assessment, personalized training programs, recovery monitoring, and nutrition planning driving the demand for sports analytics. The demand for sports analytics is projected to rise at a CAGR of 22.9% from 2024 to 2034.

Market Value 2023	USD 3.3 billion
Market Value in 2034	USD 31.4 billion

Sports Analytics Market Growth Drivers

• The market for sports analytics is expected to grow owing to the increased use of wearable technology, Human performance labs, occurrences of sports gambling.
• Increasing investment by sports organizations to adopt a data-driven decision-making strategy, starting from player recruitment to fan engagement, is prevised to augment the demand for sports analytics solutions.
• Increasing importance of on-field data to analyze team performance, track individual players, monitor injuries, and optimize training curriculum of individual players is expected to drive the demand for sports analytics solutions
• Increased emphasis on real-time data to organize training sessions and realize strategic developments in games by managers is expected to drive market growth.

Sports Analytics Market Restraints

• Inconsistency in data formats and metrics across different sports and leagues poses a challenge for creating standardized analytics solutions.
• Despite the abundance of data, its quality, consistency, and accessibility can still be inconsistent across different sports, leagues, and teams.
• Small and medium-sized teams or organizations may find it challenging to afford the required technology, expertise, and infrastructure.
• Traditionalists within the sports industry might resist adopting analytics-driven approaches. Coaches, players, and management accustomed to conventional methods might be reluctant to trust or integrate analytics into their decision-making processes.

Country-wise Analysis

Forecast CAGRs from 2024 to 2034

Japan	24.1%
The United States	20.8%
China	23.4%
Australia	26.4%
Germany	22.4%

High Demand in Professional Leagues in United States Fuelling Market Growth

The United States accounts for a CAGR of 20.8% in the global sports analytics industry landscape. The United States is a hub for technological innovation. Companies and start-ups specializing in sports analytics, AI, machine learning, and data science continually develop advanced tools and platforms tailored for sports analytics, driving the market's growth.

Increasing demand for video analysis and AI in sports and rising investments in the latest technologies by organizations such as the National Football League (NFL), Major League Baseball (MLB), and National Basketball Association (NBA) are factors expected to drive the market growth in the United States.

The popularity of fantasy sports and sports betting in the United States has driven the need for analytics-driven insights. Consumers use data analytics to make informed decisions in fantasy leagues and betting platforms, leading to a higher demand for analytics services.

Increased Government Support Triggering Market Growth in China

The sports analytics market is projected to rise at a CAGR of 23.4% from 2024 to 2034 in China. Government promoting sports development, investing in infrastructure, and supporting technological innovation in sports are the main factor boosting the market demand in China

The growing popularity of sports in China, with increased interest in both traditional Chinese sports and global sports like basketball, soccer, and tennis. This growing interest has led to a higher demand for sports analytics to enhance performance and engagement.

Wearable Technology and Fitness-Related Analytics Tools are Gaining Traction in Japan

Japan is expected to remain at the forefront of the market due to the increased investment in technological innovation and the country's focus on innovation has led to the development of cutting-edge sports analytics technologies, including wearables, biometric sensors, and data analytics tools specifically designed for sports applications. The market in Japan is expected to grow with a CAGR of 24.1% through 2034.

Japan hosting of major sports events like the Olympics and Paralympics has boosted the interest in sports analytics for athlete performance optimization and training. Increased partnerships between sports organizations, technology firms, and data analytics companies, driving the adoption of analytics in sports.

Strong Sports Culture Drive the Sports Analytics Market in Germany

The growing focus on technology and innovation has led to the development of sophisticated sports analytics tools and solutions in Germany. The sports analytics market in Germany is projected to rise at a CAGR of 22.4% from 2024 to 2034. German companies have been at the forefront of creating advanced data analytics platforms tailored for sports applications.

Increasing demand for sports analytics in youth sports programs and academies to identify talent, track player development, and improve coaching methodologies, are expected to boost the market growth.

Leagues like the Bundesliga in football and Basketball Bundesliga (BBL) have embraced analytics to gain a competitive edge. Clubs within these leagues heavily invest in analytics for player recruitment, performance optimization, and strategic decision-making.

The Growing Technological Advances to Boost the Market Growth in Australia

Australia has a rich sportsing culture, with a strong emphasis on sports like Australian Rules Football (AFL), rugby, cricket, and soccer. This passion for sports has driven the demand for analytics to improve player performance, strategy, and fan engagement. The market in Australia is expected to grow with a CAGR of 26.4% through 2034.

The growing technological advances and presence of leading companies developing cutting-edge tools, wearable devices, and data analysis platforms tailored for sports applications drive the market demand in the Australia.

Category-wise Insights

According to market forecasts, the software segment will dominate until 2034, with a market share of 61.0%. The on field segment is expected to have a share of 65.0%

Category	Market share
Software	61.0%
On Field	65.0%

The Demand for Software Segment to Remain High

Software segment dominated the market for sports analytics in 2024 with a revenue share of 61.0%. Software applications such as pre/post-game analysis, real-time predictive analysis, motion/video analysis, and data visualization produce sports analytical data.

Marketers are offering customized sports analytics software depending on its desired use for teams and individuals. Developments in AR/VR, biometrics, 2D/3D imaging, Big Data analytics, and video-based sensing have transformed the software segment.

These technologies are now effectively used in video analysis, player tracking, and motion analysis software. Market players are collaborating to introduce innovative analytics software platforms, fueling growth of the segment. For instance, September 2023, the Association of Tennis Professionals (ATP) collaborated with Tennis Data Innovations (TDI) to launch Tennis IQ, a new performance analytics platform to democratize access to cutting-edge insights and data for players on the ATP Tour.

On- Field Segment Driving Growth with a Sizeable Market Share

On-field segment dominated the market for sports analytics in 2024 with a revenue share of 65.0%, owing to the increasing use of on-field analytical data such as health assessment, player & team analysis, and video analysis. Adoption of on-field data analysis solutions in sports, including football, cricket, rugby, and swimming, has increased considerably in recent years.

For instance, SAP SE offered TSG 1899 Hoffenheim, a German Bundesliga team, the ability to enable digital transformation for the club using SAP's new solutions. Software has helped football coaches and managers visualize formations, plays, and strategies dynamically.

Increasing demand for health assessment, player & team analysis, and video analysis requirements by sports teams is expected to fuel the growth of the on-field segment during the forecast period. On-field data metrics help teams decide how to improve in-game strategies, nutrition plans, and other methods for raising their athletes’ level of performance.

Player & team analysis and health assessment are expected to show significant growth during the forecast period, owing to an increase in requirements to improve performance and keep players safe from injuries.

Competitive Landscape

Leading sports analytics market players continuously focus on enhancing existing solutions and product innovations to strengthen their product portfolios. Besides this, they are adopting strategies such as partnerships, collaborations, and mergers to expand their global footprint.

• Agile Sports Analytics, LLC
• Catapult Sports
• ChyronHego Corporation
• Deltatre
• Genius Sports Group
• IBM Corporation
• Oracle Corporation
• SAP SE
• SAS Institute Inc.
• Sportsradar AG
• Stats Perform

Key Developments in the Sports Analytics Market

• In February 2022, Exasol introduced a DBaaS on AWS, enabling users to collect data from various sources, including APIs or event data streaming.
• In May 2021, Stats Perform introduced PressBox, which is an all-in-one online platform solution that provides results at a greater speed than ever before. It is a platform for increasing revenue by generating subscriptions with the major engagement of the fans.

Report Scope

Attributes	Details
Estimated Market Size in 2024	USD 4.0 billion
Projected Market Valuation in 2034	USD 31.4 billion
Value-based CAGR 2024 to 2034	22.9%
Forecast Period	2024 to 2034
Historical Data Available for	2019 to 2023
Market Analysis	Value in USD billion
Key Regions Covered	North America; Latin America; Western Europe; Eastern Europe; South Asia and Pacific; East Asia; Middle East and Africa
Key Market Segments Covered	Component, Analysis Type, End User, Region
Key Countries Profiled	The United States, Canada, Brazil, Mexico, Germany, The United Kingdom, France, Spain, Italy, Russia, Poland, Czech Republic, Romania, India, Bangladesh, Australia, New Zealand, China, Japan, South Korea, GCC countries, South Africa, Israel
Key Companies Profiled	Agile Sports Analytics LLC; Catapult Sports; ChyronHego Corporation; Deltatre; Genius Sports Group; IBM Corporation; Oracle Corporation; SAP SE; SAS Institute Inc.; Sportsradar AG; Stats Perform

Sports Analytics Market Key Segments

By Component:

• Software
• Service

By Analysis Type:

• On-field
  • Player & Team Analysis
  • Video Analysis
  • Health Assessment
• Off-field
  • Fan Engagement
  • Ticket Pricing

By Sports:

• Football
• Cricket
• Baseball
• Basketball
• Rugby
• Others

By End User:

• Sports Teams
• Sports Leagues/Associations
• Individual Players/Coaches
• Media Organizations
• Sports Betting
• Others

By Region:

• North America
• Latin America
• Western Europe
• Eastern Europe
• South Asia and Pacific
• East Asia
• Middle East and Africa

Frequently Asked Questions

What was the market value for the sports analytics in 2024?

As of 2024, the market for sports analytics is expected to be valued at USD 4.0 billion, as per FMI.

According to FMI, what is the anticipated market value for sports analytics in 2034?

By 2034, the market value of sports analytics is expected to reach USD 31.4 billion.

What is the projected forecast CAGR for the sports analytics market from 2024 to 2034?

From 2024to 2034, sports analytics market is expected to flourish at a CAGR of 22.9%

Based on component, which segment dominates the sports analytics market?

The software segment will account for a market share of 61.0% in 2024.

Which country is likely to be at the pinnacle of the sports analytics market?

Australia is likely the top-performing market in sports analytics industry with a CAGR of 26.4%.