Sport Sunglass Market

Sport Sunglass Market Outlook for 35+ Countries

Increasing participation in sports activities and ongoing technological advancements play a role in the upsurge of sports sunglasses globally. On a continuum run, the sports sunglass market has escalated to USD 6.3 billion in 2024 and is expected to jump to USD 10.3 billion in 2034, covering a CAGR of 5.1% through 2034.

Attributes	Key Statistics
Expected Base Year Value (2024)	USD 6.3 billion
Anticipated Forecast Value (2034)	USD 10.3 billion
Estimated Growth (2024 to 2034)	5.1% CAGR

Growth Drivers of the Sport Sunglass Market

• Endorsements of sports sunglasses by professional athletes have vitally influenced consumer purchasing behavior.
• Popularity of outdoor sports and activities in regions with strong sports cultures has evoked demand for the sunglasses.
• People engage in activities like hiking, surfing, and skiing, improving the clamor for sports sunglasses.
• Fashion trends and the influence of social media have boosted the sales of sports sunglasses, with consumers seeking stylish yet functional eyewear.
• Rapid growth of the online retail market has expanded the reach of sports sunglasses to a wider consumer base.
• Extreme weather conditions have necessitated the general populace's adoption of suave sports sunglasses. As sunglasses provide adequate protection against snow glare and UV exposure, the market is propelled.
• Technological advancement in sports eyewear has attracted performance-based consumers, catering to the adoption of advanced materials and tech in sunglasses. This has increased the product portfolio and profitability of manufacturers.
• Rapidly aging population is seeing increased demand for sports sunglasses designed for older adults with specific vision needs.

Factors Depreciating the Sport Sunglass Market

• Limited access to advanced lens technologies and materials used in sports sunglasses affects the market growth.
• In a price-sensitive market, the presence of low-cost alternatives and counterfeit products has the ability to suppress the sales of the sports-specific eyewear market.
• Lack of awareness about the importance of eye protection during outdoor activities has the potential to dampen the demand for sport sunglasses.
• Stringent import regulations and quality standards deter the entry of sports sunglasses from foreign manufacturers, limiting market growth.
• Consumers’ tendency to prioritize what are considered basic needs over discretionary items such as sports sunglasses.
• In countries with seasonal variability, the demand for sports sunglasses fluctuates, affecting the market for the eyewear.

Strategies Companies Advised to Go Through For Unprecedented Growth

• Manufacturers are advised to engage in product innovation, strategic partnerships with athletes and sports teams, and aggressive marketing campaigns.
• Big brands need to invest in high-performance, durable, and stylish sports sunglasses that cater to the specific needs of athletes and sports enthusiasts.
• Brands have the target to actively engage in retail expansion and e-commerce initiatives to reach a wider consumer base globally.
• Manufacturers should make products accessible and at affordable prices.
• Manufacturers are encouraged to collaborate with celebrities and run campaigns to reach a wider consumer base.

Category-wise Insights

Will the Reign of Non-polarized Sport Sunglasses Continue?

Attributes	Details
Type	Non-Polarized
CAGR (2024 to 2034)	4.9%

Non-polarized sunglasses are climbing in the market with a CAGR of 4.9% through 2034. Non-polarized sunglasses provide high-quality eye protection without distortion in polarized lenses. In sports, particularly activities like golf and baseball, where precise depth perception is crucial, non-polarized sunglasses are preferred as they offer consistent visibility. Thus, the demand for non-polarized sport sunglasses hikes.

Non-polarized sports sunglasses are often affordable, making them accessible to a wider range of athletes and consumers. As athletes prioritize performance and value while selecting eyewear for specific needs, the growth of non-polarized versions of the sunglasses improves.

Men’s Sunglasses are the Prominent Category

Men’s sunglasses are often designed with a focus on durability and masculine aesthetics, catering to the preferences and needs of male athletes and consumers. With a CAGR of 4.7% from 2024 to 2034, the men's category in sports sunglasses is the predominant one.

Attributes	Details
Category	Men
CAGR (2024 to 2034)	4.7%

Marketing and branding efforts often target men as the primary demographic for sports sunglasses. Men’s sports sunglasses also tend to offer a wide range of styles and features, appealing to diverse audiences within the male consumer base, from casual athletes to serious sports enthusiasts. Thus, the orchestration of targeted product design, marketing strategies, and diverse product offerings together positions the men's category at the top of the market.

Country-wise Insights

Countries like South Korea, Japan, China, the United Kingdom, and the United States are seeing enhanced demand in the market.

Countries	CAGR
South Korea	7.1%
Japan	6.6%
The United Kingdom	6.1%
China	5.8%
The United States	5.4%

Unmistakably Sense of Style and Quality Lens Fuels the Market in South Korea

South Korea is one of the prominent players in the market, with an estimated CAGR of 7.1% through 2034. One prominent South Korean company in the market is 'Oakley Korea' a subsidiary of Oakley, Inc. It is a well-known brand specializing in sports eyewear.

The market is widespread in South Korea, with big players distributing sports sunglasses and other eyewear products. Due to the immense trend of K-Pop, the marketing of these products has enhanced and reached across borders.

Tailored for various outdoor activities and catering to the needs of athletes and sports enthusiasts in South Korea and beyond, the market for the sunglasses is booming in the country.

Japanese Aesthetics, Tradition, and High-End Technology Influence Growth

Japan is emerging as a prominent sports force, particularly in baseball and golf. Thus, with a CAGR of 6.6%, the Japanese market is pegged at encouraging growth for the forecast period.

Yamamoto Kogaku is a key player in the Japanese market with a history of more than 100 years. They are manufacturers and distributors of industrial protective equipment and sports eyewear. Yamamoto Kogaku was the first to develop film insert technology that enables film and polycarbonate to be molded together.

As known for technological advancements, Japan serves to be a vibrant player in the market with a high-tech athletic eyewear industry.

Big Brands Covering the Market with a Special Focus on Eyesight Protection in the United Kingdom

The sport sunglass industry in the United Kingdom is pegged at a CAGR of 6.1% through 2034.

Owing to rising demand for sports activities like cycling and cricket, the market for cycling sunglasses in the United Kingdom has become nascent, with many big brands flourishing.

Rapha Racing Limited in the United Kingdom is one of the top sports brands in the world, with high-quality products, innovative designs, and a strong brand reputation. The JD Group is one of the world's top omnichannel retailers of sports fashion and outdoor brands, having started with just one store in the North West of England in 1981.

Major companies focus on performance and style resonates well with the preferences of athletes and consumers. Strategic marketing and sponsorship efforts in the United Kingdom contribute to its propulsion in the industry.

China Becoming a Significant Place to Hold Sports Events Invigorates the Market in the Country

China is a significant player in the market due to its growing manufacturing capabilities and tech advancements. China, showing continuing signs of growth, is expected to cover a CAGR of 5.8% from 2024 to 2034.

The frequent holding of notable sporting events, such as the Olympics and Winter Olympics, makes sure the Chinese population stays glued to sporting trends and sports sunglasses. The market for these types of sunglasses in China is vast, with the country’s Olympic acumen climbing.

Some famous sports sunglass brands include Nike and Under Armour, which have a strong presence in the global market and are also popular in China due to their quality and performance.

Emerging Trends in the Active Lifestyle Sunglasses Industry in the United States

According to the Sports & Fitness Industry Association (SFIA), more than 76% of all Americans, or 236.9 million people, participated in at least one sports activity which helps the country grow broader in sports. This contribution greatly impacts the l sport sunglass market in the United States, with an anticipated CAGR of 5.4% through 2034.

Increasing awareness about the importance of sports and physical fitness among individuals and fitness enthusiasts signifies the emerging trends in the active lifestyle sunglasses industry in the United States. Liberty Sport and Columbia Sportswear hold a big brand reputation and contribute highly to the sale of sports sunglasses in the United States.

Competitive Landscape

Leading market players are expanding their product lines and reaching out globally for market presence. They are investing in technology and, with the help of e-commerce and influencers, influencing market growth. Here are some leading companies and their ongoing developments

Companies	Development
Decathlon	Expanding its presence in emerging markets in Asia and South America and investing in e-commerce to reach a wider consumer base globally
Adidas AG	Developing innovative sports sunglasses with cutting-edge technology
Luxottica Group	Expanding its retail footprint by opening more branded stores in key metropolitan areas
Liberty Sport	Targeting the professional sports market by partnering with professional athletes and sports teams
Nike Inc.	Targeted advertising and influencer collaborations for fashion-forward sports sunglasses
Columbia Sportswear	Aiming at outdoor sports enthusiasts by offering durable and rugged sports sunglasses designed for extreme weather conditions and outdoor activities

Recent Advancements

• In November 2023, OKNO by Eyewearlabs revolutionized sports eyewear in India with advanced sunglasses, boasting 8 Base Lenses for unparalleled clarity and 30% superior color enhancement.
• In September 2023, Rudy Project North America unveiled Kelion sunglasses, integrating striking design and cutting-edge technology to enhance athletes' performance with a sleek, wrap-around cylindrical lens and panoramic view.
• In March 2024, Roger Federer unveiled his debut eyewear line in partnership with Oliver Peoples, featuring six sleek designs, including sunglasses and shield frames, prioritizing comfort and performance for active individuals.

Key Companies in the Market

• Columbia Sportswear Co.
• EssilorLuxottica SA
• Liberty Sport Inc.
• Under Armour Inc.
• Nike Inc.
• Decathlon
• Adidas AG
• Luxottica Group
• Puma SE
• Safilo Group Spa
• Rapha Racing Limited

Key Coverage in the Sport Sunglass Market Report

• Analysis of Athletic Eyewear Industry
• Future Growth Assessment of Outdoor Eyewear Market
• Cycling Sunglasses Market Coverage
• Trends Coverage in the Sport Sunglass Market
• Overview of Performance Eyewear Market

Market Segmentation

By Type:

• Polarized
• Non-Polarized

By Category:

• Men
• Women
• Unisex
• Kids

By Distribution Channel:

• Supermarkets & Hypermarkets
• Specialty Stores
• Online Retail
• Others

By Region:

• North America
• Latin America
• Asia Pacific
• Middle East and Africa (MEA)
• Europe

Frequently Asked Questions

How Big is the Sports Sunglasses Market?

The global sport sunglass market is set to reach USD 6.3 billion by 2024.

What is the Sales Forecast for the Sport Sunglass Market Through 2034?

The sports sunglass market is expected to reach USD 10.3 billion by 2034.

At What Rate Is the Sport Sunglass Market Growing Globally?

The sport sunglass market is growing at a CAGR of 5.1% from 2024 to 2034.

What is the Top Type of the Sport Sunglass Market?

Non-polarized is the top type, with a CAGR of 4.9% through 2034.

How will the Sports Sunglass Market Progress in South Korea?

The market in South Korea is expected to progress at a CAGR of 7.1% through 2034.