The spending in the digital customer experience and engagement solutions market was valued at around US$ 412.5 million in 2023. With a projected CAGR of 4.8% for the next ten years, the market is likely to reach a valuation of nearly US$ 661.3 million by the end of 2033. The recent surge in expectation for a good customer experience and personalization has triggered the demand for spending on digital customer experience and engagement solutions.
| Report Attributes | Details |
|---|---|
| Global Spending in Digital Customer Experience And Engagement Solutions Market Size (2022) | US$ 399.7 million |
| Global Spending in Digital Customer Experience And Engagement Solutions Market Size (2023) | US$ 412.5 million |
| Global Spending in Digital Customer Experience And Engagement Solutions Market Projected Market Value (2033) | US$ 661.3 million |
| Global Spending in Digital Customer Experience And Engagement Solutions Market Growth Rate (2023 to 2033) | 4.8% CAGR |
| North America Spending in Digital Customer Experience And Engagement Solutions Market Share (2021) | >35% |
| Key Companies Profiled |
|
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The global market for spending on digital customer experience and engagement solutions expanded at a CAGR of 2.7% over the last five years. The market growth is projected to benefit from the surge in the B2B customer expectation for an enhanced and personalized customer experience, leading to increased avenues for the key industry players shaping the spending in digital customer experience and engagement solutions industry in the forthcoming years.
The global spending in the digital customer experience and engagement solutions market is predicted to surge at a CAGR of 4.8% and record sales worth US$ 661.3 million by the end of 2033. The United States may remain the leading market throughout the analysis period, accounting for over US$ 69.2 million absolute dollar opportunity in the coming 10-year epoch.
In the forthcoming years, it is expected that the customer awareness segment of the spending in digital customer experience and engagement solutions market may experience a CAGR of 4.9%. According to a 2022 survey, around 77% of customers tend to be better at being loyal to businesses offering marvelous services, which further expedites the customer analytics sub-segment of the customer awareness segment, which aids in improving customer experience and loyalty.
As of 2021, over 63% of companies across the globe are focusing more on customer experiences. Findings of another market survey have noted that around 71% of the customers may discontinue using the services of a company if it is found that their data is shared without permission, a development that directly impacts the growth of the customer data management platforms under the customer awareness segment by solution.
Furthermore, at 2.1 billion, with nearly 30% of the global populace digitizing their shopping experience, the requirement for a personalized omnichannel experience is surging, leading industry players such as Amazon.com Inc. in the retail and wholesale industry vertical to leverage customer analytics. All these attributes are anticipated to positively impact the spending in digital customer experience and engagement solutions market in the upcoming 10-year epoch.
Principal Consultant
The business-to-business segment by business type of spending in the digital customer experience and engagement solutions market may be witnessing a CAGR of 4.7 % in the upcoming 10-year epoch. The business-to-business (B2B) segment by business type becomes convalescent when the B2B organizations work efficiently for customer experience enhancement. With the demand for personalization increasing among customers, B2B e-commerce and sales teams increasingly focus on customer data analytics.
A study has recently found that 80% of the B2B customer cohort post-pandemic tends to expect a buying experience similar to that of the business-to-customer (B2C) segment. Besides, a 2020 study further estimates that by 2025, around 80% of the net B2B sales transactions may be happening via digital channels. More recently, in 2022, it is predicted that by the end of 2026, over 65% of the B2B sales may be transitioning to data-driven decision-making from intuition-based decision-making.
Nearly 75% of the B2B customers find themselves being extensively influenced by the social media segment by touch point, with 84% of senior executives using the platform to support purchase decisions. Moreover, automation solutions pertaining to the business-to-business (B2B) segment are estimated to rise during the forthcoming years to keep up with the increasing trends of digitization across the globe.
With key players in the B2B segment focusing on marketing automation and personalizing customer experience and requirements, this segment is anticipated to positively impact the spending in digital customer experience and engagement solutions market.
Asia Pacific may continue to be lucrative for spending in the digital customer experience and engagement solutions market in the forthcoming years. Among the various attributes favoring the market in Asia Pacific, new product launches are also included. In January 2020, the Cheetah Digital Customer Engagement Suite was launched in Japan, which provides business firms with immaculate ways of marketing to consumers. This also aids the 5.7% CAGR the country is set to witness by the end of 2033.
A recent survey noted that in India, enhancing customer experience across financial services, healthcare, retail, media, telecommunications, and travel may aid the unlocking of US$ 200 billion in brand value, along with improving the total valuation of businesses by around 125 to 400%. Also, taking into account the data related to the CX Index in India, around 80% of customers tend to recommend a brand after a satisfying experience, and only 35% may recommend it after a poor experience.
It is estimated that the North-American region may maintain its market share of more than 35% intact in the spending in the digital customer experience and engagement solutions market. One of the key attributes associated with the growth of the spending in the digital customer experience and engagement solutions market in the region is the extensive surge in spending witnessed by digital marketing in both Canada and the United States.
As of 2020, the most beneficial advertising medium in Canada was digital media, standing at US$ 5.9 billion in ad revenue, accounting for over half of the ad revenue generated in the nation. According to a March 2022 report, the churn rates associated with content streaming platforms in the United States are among the world's leading. This attribute aids in augmenting the requirement for customer engagement solutions, which helps reduce churn rates, thus leading to a surge in customer engagement. All these factors are anticipated to augment the requirement for spending in the digital customer experience and engagement solutions market in the forthcoming years.
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The United States commands a global market share of over 25% in the spending in the digital customer experience and engagement solutions market and may continue to keep it intact. The country is expected to witness a CAGR of 5.2% coupled with an absolute dollar opportunity of US$ 69.2 million to reach a total market valuation of US$ 174.7 million by the end of 2033. The most popular form of advertising and marketing used across the industry verticals in the United States is the Social Media segment.
According to a recent report, as of 2021, around 91.9% of the United States business marketers with more than 100 employees tended to use social media for marketing and advertising. Additionally, over US$ 153 billion was the cost associated with internet advertising and is estimated to surge ahead in the forthcoming years.
The market growth associated with social media is also expedited by the large cohort of social media users in the country, which is anticipated to increase further during the upcoming 10-year epoch. Presently, with over 231.5 million people, 72.3% of the total United States population uses social media. Additionally, the United States is among the leading and most mature industries in the world pertaining to adopting B2B e-commerce. B2B e-commerce was valued at US$ 6.7 trillion in the United States as of 2019. The attributes contributing to this growth that may further expedite it in the forthcoming years are the consistent shift of B2B customers to online corporate purchases from the more conservative buying methods. All these attributes may expedite the growth of the Spending in the Digital Customer Experience and Engagement Solutions Market in the United States during the upcoming 10-year forecast period.
Accenture PLC, Capgemini SE, Cognizant, IBM Corporation, Liferay Inc., MEGA International, Orange Business Services, Tietoevry Corporation, SAS Institute Inc., KOFAX Inc., NCR Corporation, Tata Consultancy Services (TCS) Limited, Zendesk Inc., and SAS Institute Inc. are among the key players worldwide driving the competitive landscape of the market. Several companies are adopting strategies such as mergers, acquisitions, and partnerships to expand their product portfolio and simultaneously capitalize on the growing market demand.
Recent Developments
The spending in digital customer experience and engagement solutions market is segmented based on business type, touchpoints, industry, enterprise size, solution, and region.
By 2033, the market is likely to expand at a 4.8% CAGR.
The 2023 market value is US$ 412.5 million.
From 2018 to 2022, the market expanded at a 2.7% CAGR.
The United States is expected to develop at a 5.2% CAGR by 2033.
Business-to-Business (B2B) is expected to be highly preferred.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
3.5. PESTLE and Porter’s Analysis
3.6. Regulatory Landscape
3.6.1. By Key Regions
3.6.2. By Key Countries
3.7. Regional Parent Market Outlook
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Business Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) Analysis By Business Type, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Business Type, 2023 to 2033
5.3.1. Business to Business (B2B)
5.3.2. Business to Consumer (B2C)
5.3.3. Business to Business to Consumer (B2B2C)
5.4. Y-o-Y Growth Trend Analysis By Business Type, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Business Type, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Touch Points
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) Analysis By Touch Points, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Touch Points, 2023 to 2033
6.3.1. Social Media
6.3.2. Gamification
6.3.3. Digital Marketing
6.3.4. Mobility
6.4. Y-o-Y Growth Trend Analysis By Touch Points, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Touch Points, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Industry
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) Analysis By Industry , 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Industry , 2023 to 2033
7.3.1. Banking
7.3.2. Insurance
7.3.3. Manufacturing
7.3.4. Public Sector
7.3.5. Telecommunications
7.3.6. Utilities
7.3.7. Retail and wholesale
7.3.8. Services & Consumers
7.3.9. Transport
7.4. Y-o-Y Growth Trend Analysis By Industry , 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Industry , 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Enterprise Size
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Million) Analysis By Enterprise Size, 2018 to 2022
8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Enterprise Size, 2023 to 2033
8.3.1. Small Enterprises
8.3.2. Medium Enterprises
8.3.3. Large Enterprises
8.4. Y-o-Y Growth Trend Analysis By Enterprise Size, 2018 to 2022
8.5. Absolute $ Opportunity Analysis By Enterprise Size, 2023 to 2033
9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Solution
9.1. Introduction / Key Findings
9.2. Historical Market Size Value (US$ Million) Analysis By Solution, 2018 to 2022
9.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Solution, 2023 to 2033
9.3.1. Customer Awareness
9.3.1.1. Customer data management platforms
9.3.1.2. Customer Analytics
9.3.1.3. Advertising & Marketing
9.3.2. Customer Engagement
9.3.2.1. Personalization/Content Targeting
9.3.2.2. Cross Selling/ Upselling
9.3.2.3. UI Design
9.3.3. Purchase and relation
9.3.3.1. Loyalty Programs
9.3.3.2. Transactions/ Sales
9.3.3.3. Virtual Trials/ Displays
9.3.4. Support Services
9.3.4.1. Chatbot
9.3.4.2. Self-serve tools
9.3.4.3. Digital surveys
9.3.4.4. Case Management
9.4. Y-o-Y Growth Trend Analysis By Solution, 2018 to 2022
9.5. Absolute $ Opportunity Analysis By Solution, 2023 to 2033
10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
10.1. Introduction
10.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022
10.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033
10.3.1. North America
10.3.2. Latin America
10.3.3. Western Europe
10.3.4. Eastern Europe
10.3.5. South Asia and Pacific
10.3.6. East Asia
10.3.7. Middle East and Africa
10.4. Market Attractiveness Analysis By Region
11. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. USA.
11.2.1.2. Canada
11.2.2. By Business Type
11.2.3. By Touch Points
11.2.4. By Industry
11.2.5. By Enterprise Size
11.2.6. By Solution
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Business Type
11.3.3. By Touch Points
11.3.4. By Industry
11.3.5. By Enterprise Size
11.3.6. By Solution
11.4. Key Takeaways
12. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. Brazil
12.2.1.2. Mexico
12.2.1.3. Rest of Latin America
12.2.2. By Business Type
12.2.3. By Touch Points
12.2.4. By Industry
12.2.5. By Enterprise Size
12.2.6. By Solution
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Business Type
12.3.3. By Touch Points
12.3.4. By Industry
12.3.5. By Enterprise Size
12.3.6. By Solution
12.4. Key Takeaways
13. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Country
13.2.1.1. Germany
13.2.1.2. United Kingdom.
13.2.1.3. France
13.2.1.4. Spain
13.2.1.5. Italy
13.2.1.6. Rest of Western Europe
13.2.2. By Business Type
13.2.3. By Touch Points
13.2.4. By Industry
13.2.5. By Enterprise Size
13.2.6. By Solution
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Business Type
13.3.3. By Touch Points
13.3.4. By Industry
13.3.5. By Enterprise Size
13.3.6. By Solution
13.4. Key Takeaways
14. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Country
14.2.1.1. Poland
14.2.1.2. Russia
14.2.1.3. Czech Republic
14.2.1.4. Romania
14.2.1.5. Rest of Eastern Europe
14.2.2. By Business Type
14.2.3. By Touch Points
14.2.4. By Industry
14.2.5. By Enterprise Size
14.2.6. By Solution
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Business Type
14.3.3. By Touch Points
14.3.4. By Industry
14.3.5. By Enterprise Size
14.3.6. By Solution
14.4. Key Takeaways
15. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
15.2.1. By Country
15.2.1.1. India
15.2.1.2. Bangladesh
15.2.1.3. Australia
15.2.1.4. New Zealand
15.2.1.5. Rest of South Asia and Pacific
15.2.2. By Business Type
15.2.3. By Touch Points
15.2.4. By Industry
15.2.5. By Enterprise Size
15.2.6. By Solution
15.3. Market Attractiveness Analysis
15.3.1. By Country
15.3.2. By Business Type
15.3.3. By Touch Points
15.3.4. By Industry
15.3.5. By Enterprise Size
15.3.6. By Solution
15.4. Key Takeaways
16. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
16.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
16.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
16.2.1. By Country
16.2.1.1. China
16.2.1.2. Japan
16.2.1.3. South Korea
16.2.2. By Business Type
16.2.3. By Touch Points
16.2.4. By Industry
16.2.5. By Enterprise Size
16.2.6. By Solution
16.3. Market Attractiveness Analysis
16.3.1. By Country
16.3.2. By Business Type
16.3.3. By Touch Points
16.3.4. By Industry
16.3.5. By Enterprise Size
16.3.6. By Solution
16.4. Key Takeaways
17. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
17.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
17.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
17.2.1. By Country
17.2.1.1. GCC Countries
17.2.1.2. South Africa
17.2.1.3. Israel
17.2.1.4. Rest of MEA
17.2.2. By Business Type
17.2.3. By Touch Points
17.2.4. By Industry
17.2.5. By Enterprise Size
17.2.6. By Solution
17.3. Market Attractiveness Analysis
17.3.1. By Country
17.3.2. By Business Type
17.3.3. By Touch Points
17.3.4. By Industry
17.3.5. By Enterprise Size
17.3.6. By Solution
17.4. Key Takeaways
18. Key Countries Market Analysis
18.1. USA.
18.1.1. Pricing Analysis
18.1.2. Market Share Analysis, 2022
18.1.2.1. By Business Type
18.1.2.2. By Touch Points
18.1.2.3. By Industry
18.1.2.4. By Enterprise Size
18.1.2.5. By Solution
18.2. Canada
18.2.1. Pricing Analysis
18.2.2. Market Share Analysis, 2022
18.2.2.1. By Business Type
18.2.2.2. By Touch Points
18.2.2.3. By Industry
18.2.2.4. By Enterprise Size
18.2.2.5. By Solution
18.3. Brazil
18.3.1. Pricing Analysis
18.3.2. Market Share Analysis, 2022
18.3.2.1. By Business Type
18.3.2.2. By Touch Points
18.3.2.3. By Industry
18.3.2.4. By Enterprise Size
18.3.2.5. By Solution
18.4. Mexico
18.4.1. Pricing Analysis
18.4.2. Market Share Analysis, 2022
18.4.2.1. By Business Type
18.4.2.2. By Touch Points
18.4.2.3. By Industry
18.4.2.4. By Enterprise Size
18.4.2.5. By Solution
18.5. Germany
18.5.1. Pricing Analysis
18.5.2. Market Share Analysis, 2022
18.5.2.1. By Business Type
18.5.2.2. By Touch Points
18.5.2.3. By Industry
18.5.2.4. By Enterprise Size
18.5.2.5. By Solution
18.6. United Kingdom.
18.6.1. Pricing Analysis
18.6.2. Market Share Analysis, 2022
18.6.2.1. By Business Type
18.6.2.2. By Touch Points
18.6.2.3. By Industry
18.6.2.4. By Enterprise Size
18.6.2.5. By Solution
18.7. France
18.7.1. Pricing Analysis
18.7.2. Market Share Analysis, 2022
18.7.2.1. By Business Type
18.7.2.2. By Touch Points
18.7.2.3. By Industry
18.7.2.4. By Enterprise Size
18.7.2.5. By Solution
18.8. Spain
18.8.1. Pricing Analysis
18.8.2. Market Share Analysis, 2022
18.8.2.1. By Business Type
18.8.2.2. By Touch Points
18.8.2.3. By Industry
18.8.2.4. By Enterprise Size
18.8.2.5. By Solution
18.9. Italy
18.9.1. Pricing Analysis
18.9.2. Market Share Analysis, 2022
18.9.2.1. By Business Type
18.9.2.2. By Touch Points
18.9.2.3. By Industry
18.9.2.4. By Enterprise Size
18.9.2.5. By Solution
18.10. Poland
18.10.1. Pricing Analysis
18.10.2. Market Share Analysis, 2022
18.10.2.1. By Business Type
18.10.2.2. By Touch Points
18.10.2.3. By Industry
18.10.2.4. By Enterprise Size
18.10.2.5. By Solution
18.11. Russia
18.11.1. Pricing Analysis
18.11.2. Market Share Analysis, 2022
18.11.2.1. By Business Type
18.11.2.2. By Touch Points
18.11.2.3. By Industry
18.11.2.4. By Enterprise Size
18.11.2.5. By Solution
18.12. Czech Republic
18.12.1. Pricing Analysis
18.12.2. Market Share Analysis, 2022
18.12.2.1. By Business Type
18.12.2.2. By Touch Points
18.12.2.3. By Industry
18.12.2.4. By Enterprise Size
18.12.2.5. By Solution
18.13. Romania
18.13.1. Pricing Analysis
18.13.2. Market Share Analysis, 2022
18.13.2.1. By Business Type
18.13.2.2. By Touch Points
18.13.2.3. By Industry
18.13.2.4. By Enterprise Size
18.13.2.5. By Solution
18.14. India
18.14.1. Pricing Analysis
18.14.2. Market Share Analysis, 2022
18.14.2.1. By Business Type
18.14.2.2. By Touch Points
18.14.2.3. By Industry
18.14.2.4. By Enterprise Size
18.14.2.5. By Solution
18.15. Bangladesh
18.15.1. Pricing Analysis
18.15.2. Market Share Analysis, 2022
18.15.2.1. By Business Type
18.15.2.2. By Touch Points
18.15.2.3. By Industry
18.15.2.4. By Enterprise Size
18.15.2.5. By Solution
18.16. Australia
18.16.1. Pricing Analysis
18.16.2. Market Share Analysis, 2022
18.16.2.1. By Business Type
18.16.2.2. By Touch Points
18.16.2.3. By Industry
18.16.2.4. By Enterprise Size
18.16.2.5. By Solution
18.17. New Zealand
18.17.1. Pricing Analysis
18.17.2. Market Share Analysis, 2022
18.17.2.1. By Business Type
18.17.2.2. By Touch Points
18.17.2.3. By Industry
18.17.2.4. By Enterprise Size
18.17.2.5. By Solution
18.18. China
18.18.1. Pricing Analysis
18.18.2. Market Share Analysis, 2022
18.18.2.1. By Business Type
18.18.2.2. By Touch Points
18.18.2.3. By Industry
18.18.2.4. By Enterprise Size
18.18.2.5. By Solution
18.19. Japan
18.19.1. Pricing Analysis
18.19.2. Market Share Analysis, 2022
18.19.2.1. By Business Type
18.19.2.2. By Touch Points
18.19.2.3. By Industry
18.19.2.4. By Enterprise Size
18.19.2.5. By Solution
18.20. South Korea
18.20.1. Pricing Analysis
18.20.2. Market Share Analysis, 2022
18.20.2.1. By Business Type
18.20.2.2. By Touch Points
18.20.2.3. By Industry
18.20.2.4. By Enterprise Size
18.20.2.5. By Solution
18.21. GCC Countries
18.21.1. Pricing Analysis
18.21.2. Market Share Analysis, 2022
18.21.2.1. By Business Type
18.21.2.2. By Touch Points
18.21.2.3. By Industry
18.21.2.4. By Enterprise Size
18.21.2.5. By Solution
18.22. South Africa
18.22.1. Pricing Analysis
18.22.2. Market Share Analysis, 2022
18.22.2.1. By Business Type
18.22.2.2. By Touch Points
18.22.2.3. By Industry
18.22.2.4. By Enterprise Size
18.22.2.5. By Solution
18.23. Israel
18.23.1. Pricing Analysis
18.23.2. Market Share Analysis, 2022
18.23.2.1. By Business Type
18.23.2.2. By Touch Points
18.23.2.3. By Industry
18.23.2.4. By Enterprise Size
18.23.2.5. By Solution
19. Market Structure Analysis
19.1. Competition Dashboard
19.2. Competition Benchmarking
19.3. Market Share Analysis of Top Players
19.3.1. By Regional
19.3.2. By Business Type
19.3.3. By Touch Points
19.3.4. By Industry
19.3.5. By Enterprise Size
19.3.6. By Solution
20. Competition Analysis
20.1. Competition Deep Dive
20.1.1. Accenture PLC
20.1.1.1. Overview
20.1.1.2. Product Portfolio
20.1.1.3. Profitability by Market Segments
20.1.1.4. Sales Footprint
20.1.1.5. Strategy Overview
20.1.1.5.1. Marketing Strategy
20.1.2. Capgemini SE
20.1.2.1. Overview
20.1.2.2. Product Portfolio
20.1.2.3. Profitability by Market Segments
20.1.2.4. Sales Footprint
20.1.2.5. Strategy Overview
20.1.2.5.1. Marketing Strategy
20.1.3. Cognizant
20.1.3.1. Overview
20.1.3.2. Product Portfolio
20.1.3.3. Profitability by Market Segments
20.1.3.4. Sales Footprint
20.1.3.5. Strategy Overview
20.1.3.5.1. Marketing Strategy
20.1.4. IBM Corporation
20.1.4.1. Overview
20.1.4.2. Product Portfolio
20.1.4.3. Profitability by Market Segments
20.1.4.4. Sales Footprint
20.1.4.5. Strategy Overview
20.1.4.5.1. Marketing Strategy
20.1.5. Liferay Inc.
20.1.5.1. Overview
20.1.5.2. Product Portfolio
20.1.5.3. Profitability by Market Segments
20.1.5.4. Sales Footprint
20.1.5.5. Strategy Overview
20.1.5.5.1. Marketing Strategy
20.1.6. MEGA International
20.1.6.1. Overview
20.1.6.2. Product Portfolio
20.1.6.3. Profitability by Market Segments
20.1.6.4. Sales Footprint
20.1.6.5. Strategy Overview
20.1.6.5.1. Marketing Strategy
20.1.7. Orange Business Services
20.1.7.1. Overview
20.1.7.2. Product Portfolio
20.1.7.3. Profitability by Market Segments
20.1.7.4. Sales Footprint
20.1.7.5. Strategy Overview
20.1.7.5.1. Marketing Strategy
20.1.8. Tietoevry Corporation
20.1.8.1. Overview
20.1.8.2. Product Portfolio
20.1.8.3. Profitability by Market Segments
20.1.8.4. Sales Footprint
20.1.8.5. Strategy Overview
20.1.8.5.1. Marketing Strategy
20.1.9. SAS Institute Inc.
20.1.9.1. Overview
20.1.9.2. Product Portfolio
20.1.9.3. Profitability by Market Segments
20.1.9.4. Sales Footprint
20.1.9.5. Strategy Overview
20.1.9.5.1. Marketing Strategy
20.1.10. KOFAX Inc.
20.1.10.1. Overview
20.1.10.2. Product Portfolio
20.1.10.3. Profitability by Market Segments
20.1.10.4. Sales Footprint
20.1.10.5. Strategy Overview
20.1.10.5.1. Marketing Strategy
20.1.11. NCR Corporation
20.1.11.1. Overview
20.1.11.2. Product Portfolio
20.1.11.3. Profitability by Market Segments
20.1.11.4. Sales Footprint
20.1.11.5. Strategy Overview
20.1.11.5.1. Marketing Strategy
20.1.12. Tata Consultancy Services Limited
20.1.12.1. Overview
20.1.12.2. Product Portfolio
20.1.12.3. Profitability by Market Segments
20.1.12.4. Sales Footprint
20.1.12.5. Strategy Overview
20.1.12.5.1. Marketing Strategy
20.1.13. Zendesk Inc.
20.1.13.1. Overview
20.1.13.2. Product Portfolio
20.1.13.3. Profitability by Market Segments
20.1.13.4. Sales Footprint
20.1.13.5. Strategy Overview
20.1.13.5.1. Marketing Strategy
20.1.14. SAS Institute Inc.
20.1.14.1. Overview
20.1.14.2. Product Portfolio
20.1.14.3. Profitability by Market Segments
20.1.14.4. Sales Footprint
20.1.14.5. Strategy Overview
20.1.14.5.1. Marketing Strategy
21. Assumptions & Acronyms Used
22. Research Methodology
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