Specialty Egg Market Outlook (2023 to 2033)

The global specialty egg market is expected to reach a valuation of USD 14,919 million by 2023, accelerating at a CAGR of 12% from 2023 to 2033. Specialty egg sales currently account for about 3% of the global egg market in terms of value.

Grocery in hypermarkets/supermarkets is available in online retail and has a large selection of eggs, but not all eggs are created equal. Consumers may come across eggs that promise to enhance nutrition and organic or cage-free eggs. These are called specialty eggs. Ordinary or standard eggs are eggs that do not have these nutritional claims or benefits.

A customized diet is prepared for chickens to produce specialty eggs. Adding healthy components to a hen's diet can improve egg nutrition. Hens are fed an all-vegetarian diet that includes nutritious grains, soybean meal, canola oil, and a Biotin supplement including alfalfa, vitamin E, and sea kelp.

Drivers of Growth in the Specialty Egg Industry:

  • Increasing consumer demand for organic and free-range eggs
  • Growing awareness of the health benefits associated with specialty eggs
  • Rising preference for high-nutrition eggs like omega-3 enriched and vitamin D fortified
  • The surge in vegetarian and vegan diets driving demand for plant-based egg alternatives
  • Demand for specialty eggs in the food service industry and gourmet cooking

Restraints in the Specialty Egg Industry:

  • Meeting stringent regulations and certifications for organic and free-range production
  • Balancing supply and demand fluctuations of specialty eggs
  • Managing production costs and maintaining competitive pricing
  • Ensuring consistent quality and safety standards
  • Addressing ethical concerns related to animal welfare and sustainability

Investment Opportunities in the Specialty Egg Industry:

  • Investing in organic and free-range egg production facilities
  • Developing innovative and sustainable egg packaging solutions
  • Expanding distribution networks to reach a wider consumer base
  • Research and development for novel specialty egg products
  • Collaborating with retailers and food service providers to enhance market presence

Trends Shaping the Specialty Egg Industry:

  • Rise of plant-based egg alternatives using ingredients like soy, pea protein, and algae
  • Adoption of innovative hen-raising techniques for improved animal welfare and egg quality
  • Increasing emphasis on traceability and transparency in the egg supply chain
  • Introduction of novel egg varieties, such as heritage and rare breed eggs
  • Incorporation of technology for efficient egg production and monitoring
Attribute Details
Specialty Egg Market Size (2023E) USD 14,919 million
Specialty Egg Market Projected Size (2033F) USD 45,064.5 million
Value CAGR (2023 to 2033) 12%
Top 3 Countries' Market Share 38.2%

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Specialty Egg Market Historic and Future Outlook Comparision

Specialty egg sales grew at a CAGR of 7.9% between 2018 and 2022. The period marked the entry of various market players and product innovations.

The increasing demand for nutritional processed foods is driving the expansion of the specialty egg substitute business. The market also is likely to gain from increasing awareness regarding allergens caused by egg consumption and focus on environmental sustainability. This trend of consumers' focus on health or nutrition is anticipated to have a positive impact on the overall growth of the market.

Some of the leading specialty egg brands like Eggland's Best are currently offering high nutrition profiles. Eggland's Best also claims their eggs have 10 times the amount of vitamin E, twice the amount of omega-3, and 25% less saturated fat than regular eggs. These are only a few of the nutritional advantages of EB eggs.

What Are the Factors Enabling Growth in Specialty Eggs Market?

Cage-Free Eggs Driving the Growth of the Specialty Eggs Market

Cage-free egg products are nutritionally identical to conventional egg products. However, rising consumer awareness about animal welfare and its implications on food safety is driving up demand for free-range liquid eggs. Cage-free, free-range, and barn eggs allow hens to travel freely and provide dusting and perching spaces, which benefits their health. Regulatory authorities certify the majority of free-range egg production.

Manufacturers are transitioning to cage-free egg production in response to consumer objections to battery cages in poultry husbandry. Several restaurants have also expressed their support for the cause. Among the firms that have vowed to go cage-free are Walmart, Sysco Foods, Sodexo Canada, and McDonald's. These commercial commitments imply that cage-free eggs are anticipated to contribute to an increase in specialty egg consumption.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Country-Wise Insights

2023 Value Share in Global Market Value CAGR (2023 to 2033)
United States 34.0%
Germany 13.0%
Japan 1.5%
Australia 1.2%
China 7.9%
India 10.0%
United Kingdom 11.0%

Will Demand in the United States Specialty Egg Market Continue Rising?

The United States is expected to have a high-value share in the global market and a significant value CAGR of 34.0% from 2023 to 2033. From 2023 to 2033, the specialty egg industry in the United States is expected to grow at a CAGR of 7.3%. After the recent pandemic outbreak, sales of specialty eggs have picked up. Egg demand has increased, according to retailers. This is largely owing to the increasing knowledge about the health benefits of consuming specialty eggs.

Eggs and egg products are a protein-rich dietary source for breastfeeding moms, newborns, and people of all ages. Following the epidemic, the restoration of normalcy in the United States specialty egg supply chain is anticipated to aid the overall growth of the market. Because of the country's expanding food service business, which contributes to a substantial amount of specialty egg sales, the United States market is expected to contribute maximum sales of specialty eggs within North America.

What is Driving the Sales of Specialty Eggs in India?

India is expected to showcase significant growth with a value CAGR of 10.0% from 2023 to 2033. India's poultry business is one of the country's fastest-growing industries with significant growth potential. However, due to poor demand for protein-rich, high-priced eggs, the country's specialty egg business remains underdeveloped.

Selling specialty eggs currently confronts a variety of obstacles, including an unpredictable market, high-priced competing feed prices, and a limited number of customers. Continuing research and development, on the other hand, has resulted in low-cost domestic production of specialty eggs.

Despite local market constraints, India is a major exporter of egg products, including specialty eggs and liquid eggs. Excess eggs are exported to the Middle East, the United Kingdom, and the United States to compensate for the country's low sales.

What is Influencing the Consumption of Specialty Eggs in the United Kingdom?

The United Kingdom is projected to have steady growth with a value CAGR of 11.0% from 2023 to 2033. Eggs remain a popular food in the United Kingdom, despite a long-term decline in per capita consumption. Due to greater awareness about food and health, as well as bird welfare, there has been a shift to specialty eggs in recent years following the 1989 salmonella incident. In recent years, there has been a high frequency of new product debuts and market expansion in the United Kingdom.

In 2020, several regulatory organizations and consumers asked the United Kingdom government to establish stricter import limits for egg products. Processed egg imports in the United Kingdom have plummeted by 70%, according to sources, providing an opportunity for regional manufacturers to fulfill increased demand. As a result, local enterprises may be able to gain a competitive advantage in the market by improving their products.

Will Consumption of Specialty Egg Grow in Japan?

Japan is anticipated to experience modest growth with a value CAGR of 1.5% from 2023 to 2033. Egg consumption is significantly high among people in Japan. In 2019, 17.5 kg of eggs were consumed per person, according to the Ministry of Agriculture, Forestry, and Fisheries, either directly or in other foods such as bread, noodles, and side dishes. Given that a medium-sized egg weighs roughly 60 grams, this translates to 292 eggs per person per year. Since 1950, when the average Japanese ate only 105 eggs per year, consumption has increased by 2.8 times.

With the announcement of the state of emergency, however, demand for eggs for business and processing fell dramatically, resulting in a price decline in May. The Japan Poultry Association began changing production to stabilize the price when the trade price went below the standard of 161 per kilogram.

A persistent avian influenza outbreak on farms suffocated supplies in 2020, causing egg prices to soar to their highest level in five years in April 2021. Although Japan only has a 38 percent food self-sufficiency rate, domestically produced eggs have a 96% self-sufficiency rate. Consumers can enjoy eggs in all of their forms for many years to come thanks to strict production and hygiene control.

Category-Wise Insights

Category Product Type
Leading Segment Organic Eggs
Market Share 25%
Category End Use
Leading Segment Food Processing
Market Share 24%

Demand in Food Processing Industry to Continue Rising?

In the specialty egg industry, the food processing segment stands out as the dominating force, capturing a substantial market share of 24% in 2023. This segment's dominance highlights the significant role that food processors play in driving the demand for specialty eggs. Food processors are key players in various sectors such as bakeries, confectioneries, ready-to-eat meals, and food service establishments, where eggs are essential ingredients.

The dominance of the food processing segment can be attributed to several factors. Firstly, specialty eggs are highly valued by food processors due to their exceptional quality, freshness, and nutritional profile. These eggs often come from well-managed farms that prioritize the welfare of the hens and follow stringent production standards. As a result, food processors can offer their customers products that meet high-quality standards, enhancing their reputation and customer satisfaction.

Organic Specialty Egg Forecast to Account for Maximum Sales by 2033

In 2023, organic specialty eggs accounted for approximately 25% of the market, while demand for organic specialty eggs is expected to rise at a CAGR of 9.9% over the forecast period. Increased demand for organic products from both developed and developing nations is boosting the growth of the global market.

With consumers increasingly prioritizing health-conscious and sustainable food choices, organic eggs have witnessed substantial demand. They offer a natural and nutritious option, perceived as healthier due to their absence of synthetic pesticides and higher levels of vitamins and omega-3 fatty acids. The dominance of organic eggs in the specialty egg industry is driven by their premium positioning, meeting the preferences of consumers seeking high-quality, ethically produced, and sustainable food options.

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How can Manufacturers/Service Providers Scale their Businesses in the Specialty Egg Market?

To extend their market share, boost profitability, and remain competitive in the global product market, businesses have used a variety of development tactics. Cal Maine, Ovostar Union, Kewpie Corporation, Michael Foods Inc., Sysco Corporation Cargill Inc., Nest Fresh Eggs Inc., Global Food Group Inc., Bumble Hole Foods, and Rose Acre Farms are among the important players highlighted in this research.

Scaling Strategies for Manufacturers/Service Providers in the Specialty Egg Market

  • Diversify Product Offerings: Expand the range of specialty eggs offered, including organic, free-range, omega-3 enriched, and vitamin D fortified eggs, to cater to the diverse preferences of consumers.
  • Strengthen the Supply Chain: Develop strategic partnerships with local egg producers, farmers, and suppliers to ensure a consistent and reliable supply of specialty eggs. Optimize logistics and distribution channels to reach a wider customer base efficiently.
  • Enhance Production Efficiency: Invest in advanced technologies and equipment to improve egg production efficiency, reduce costs, and maintain high-quality standards. Streamline processes, such as grading, packaging, and storage, to meet the growing demand effectively.
  • Focus on Quality and Certification: Obtain relevant certifications, such as organic or free-range certifications, to demonstrate the commitment to quality and meet the increasing consumer demand for transparency and sustainability. Implement rigorous quality control measures throughout the production process.
  • Market and Branding Strategies: Develop a strong brand identity and effectively communicate the unique selling propositions of specialty eggs. Implement targeted marketing campaigns through various channels, including social media, food industry publications, and collaborations with chefs and food influencers.
  • Expand Market Reach: Identify new market segments and explore opportunities in the food service industry, including restaurants, cafes, hotels, and catering businesses. Develop tailored product offerings and establish relationships with key players in the food service sector.
  • Embrace Innovation: Stay abreast of industry trends and invest in research and development to innovate new specialty egg products or develop value-added egg-based ingredients for the food processing industry. Embrace technology solutions for inventory management, traceability, and customer engagement.
  • Customer Engagement and Education: Educate consumers about the benefits of specialty eggs through marketing campaigns, recipe ideas, and nutritional information. Engage with customers through loyalty programs, online platforms, and personalized customer experiences to build brand loyalty.
  • Sustainability Initiatives: Emphasize sustainable practices, such as adopting eco-friendly packaging materials, reducing carbon footprint, and promoting animal welfare, to align with consumer values and differentiate from competitors. Participate in industry sustainability programs and certifications.
  • Stay Agile and Adaptive: Continuously monitor market trends, consumer preferences, and regulatory changes. Stay agile, adapt strategies to meet evolving market demands, and seize new opportunities in the specialty egg market.

Scope of the Report

Attribute Details
Specialty Egg Market Size (2023E) USD 14,919 million
Specialty Egg Market Projected Size (2033F) USD 45,064.5 million
Value CAGR (2023 to 2033) 12%
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis USD million for Value and '000’ Dozens for Volume
Key Regions Covered North America; Latin America; Europe; East Asia; South Asia; Oceania; and Middle East & Africa
Key Countries Covered United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Italy, Spain, Nordic, Russia, Poland, China, Japan, South Korea, India, Thailand, Indonesia, Malaysia, Singapore, Australia, New Zealand, GCC countries, North Africa, South Africa, others.
Key Segments Covered Product Type, End-Use Application, and Region
Key Companies Profiled Cal Maine; Ovostar Union; Kewpie Corporation; Michael Foods Inc.; Sysco Corporation; Cargill Inc.; Nest Fresh Eggs Inc.; Global Food Group Inc.; Bumble Hole Foods; Rose Acre Farms; Others (on additional request)
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Specialty Egg Market By Category

By Product Type:

  • Cage-free Eggs
  • Organic Eggs

By End-use Application:

  • Food Processing Industry
  • Food Service Providers
  • Retail/Household
    • Convenience Stores
    • Discount Stores
    • Modern Trade
    • Grocery Stores
    • Online Retail
    • Specialty Stores
    • Wholesalers
    • Other Sales channels (Grocery Stores, etc.)

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • The Middle East and Africa

Frequently Asked Questions

Which Product Type Segment Holds Lucrative Opportunities?

Organic eggs holds high revenue potential.

Which Countries Dominate the Specialty Egg Market?

The United States, the United Kingdom, Japan and India are estimated to dominate the global market.

What is the Growth Forecast for Specialty Egg Market?

The market is forecast to register a CAGR of 12% through 2033.

How is the Historical Performance of the Specialty Egg Market?

During 2018 to 2022, the market registered a CAGR of 7.9%.

Which is the Top Trend in the Specialty Egg Market?

The growing plant-based egg alternatives are increasing current market trends.

Table of Content
	1. Executive Summary
	2. Market Overview
	3. Market Background
	4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
	5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type
		5.1. Cage-free Eggs
		5.2. Organic Eggs
	6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-use Application
		6.1. Food Processing Industry
		6.2. Retail/Household
			6.2.1. Convenience Stores
			6.2.2. Discount Stores
			6.2.3. Modern Trade
			6.2.4. Grocery Stores
			6.2.5. Online Retail
			6.2.6. Specialty Stores
			6.2.7. Wholesalers
		6.3. Food Service Providers
	7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
		7.1. North America
		7.2. Latin America
		7.3. Europe
		7.4. Asia Pacific
		7.5. MEA
	8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	11. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	12. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
	13. Key Countries Market Analysis
	14. Market Structure Analysis
	15. Competition Analysis
		15.1. Cal Maine
		15.2. Ovostar Union
		15.3. Kewpie Corporation
		15.4. Michael Foods Inc.
		15.5. Sysco Corporation
		15.6. Cargill Inc.
		15.7. Nest Fresh Eggs Inc.
		15.8. Global Food Group Inc.
		15.9. Bumble Hole Foods
		15.10. Rose Acre Farms
	16. Assumptions & Acronyms Used
	17. Research Methodology
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