Sparkling Bottled Water Market

Sparkling Bottled Water Market Outlook

The global sparkling bottled water demand is subjected to record a CAGR of 7.5%. The market revenue is likely to be valued at US$ 45.4 billion in 2023 and exhibit a revenue growth to reach a valuation of US$ 93.6 billion by 2033.

Global Trends & Opportunities Revamping the Sparkling Bottled Water Market

Key players have been offering sparkling water in a variety of flavors, such as apple, strawberry, and mango. Their sparkling water, which has no artificial flavors, sweeteners, or calories, is part of a larger business push to provide consumers with better snack and beverage options, thus fueling the market growth. They promise to conserve the 'goodness of nature' and sparkling bottled waters using innovative integrated processing and quality control technologies. This gives its clients a whole new degree of purity in every bottle.

Carbonated soda sales are projected to decline as customers abandon sugary drinks in lieu of healthier alternatives, such as water. This, fortunately, opens up opportunities for market players to experiment in the sparkling water territory. Key firms are also working to provide environmental solutions for the selling of sparkling bottled water. They seek to produce bottles that are easy to dispose of and recyclable, in addition to giving the finest type of natural sparkling water filled with natural minerals.

For instance, Evian declared in 2018 to become a circular brand by 2025 and to create all of its plastic bottles* from 100% recycled materials (rPET) by that point. In keeping with their goal of accelerating the shift from a linear to a circular economy of sustainable packaging, the brand is operating responsibly to supply natural mineral sparkling water. While Europeans have been drinking sparkling water for years, the beverage has just lately begun to gain popularity in the United States.

With no sugar and zero calories, the unique combination of distinctive bubbles and balanced mineral content is a perfect alternative to carbonated soft drinks. The varied packaging and flavors have benefited greatly from the growth in interest in fizzy water. Key players have developed a devoted fan-base with their vibrant, neon-colored cans and distinct tastes, such as apricot, peach pear, and pamplemousse (French for grapefruit). Finally, teamwork is vital to water stewardship.

Key players have formed an external panel of non-governmental groups and academia to examine the sustainability of their initiatives and ensure they meet local concerns. As more Americans choose sugar-free and calorie-free beverages, a few brands are adding luster to Coca-Cola's business. As customers seek new options for every beverage occasion, key players have noticed a blurring of barriers across categories such as diet soft drinks, sparkling waters, sports drinks, and others.

As a result, the alternatives they provide as important companies are expanding to match consumers' changing tastes and need for additional options. Moreover, key companies claim that unsweetened flavored sparkling water is a vibrant and attractive industry. This is a reference to their long-term expansion plans. This sub-category accounts for less than 10% of total retail revenue in the water category, and is still a fraction of the size of categories such as plain bottled water, sports drinks, and carbonated soft drinks. Conversely, it accounted for roughly 35% of the water category's increase in 2017.

The sparkling water market trend is gradually eclipsing the soft drink market, owing to its low sugar and calorie content. It still sells itself to customers as a one-of-a-kind bottled water drink. The fact that key companies are creating new methods to promote and sell their goods as health beverages in order to increase their health-conscious client base is a positive growth signal for the sparkling water market.

Concerns surrounding plastic waste from the bottled water business have prompted producers to boost their use of PET and plant-based water bottles in order to achieve sustainability. These environmentally friendly bottles are likely to fuel demand for sparkling bottled water in leading economies such as Europe and North America. In the near future, smart packaging is likely to play a critical role in market growth.

A Contrast with the Historical Market Scenario

According to a Future Industry Insights report, the global sparkling bottled water industry has recently undergone significant development. Top market competitors are collaborating to meet the rising demand for sparkling bottled water. The CAGR of 8% from 2017 to 2022 is estimated to reduce to 7.5% over the forecast period.

The rise in obesity incidences, particularly among youngsters, is driving the market's expansion. According to the WHO, more than 38 million children under the age of five were obese or overweight in 2019, and Asia is home to about half of the world's population, which has accelerated market expansion. Since this beverage includes health advantages, such as digestion and weight control, it is utilized by people of all ages.

The surge in consumption of healthy beverages, such as sparkling bottled water, has spurred market expansion in recent years. According to Nestlé, a worldwide food and beverage company, around 64% of customers choose functional and non-calorie beverages, which is projected to act as a morning star for the sparkling bottled water market growth.

Sudip Saha

Principal Consultant

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Category-wise Insights

Unflavored - By Product Type

By product type, the market is segmented into flavored, unflavored, and others. According to Future Market Insights, the 'unflavored' category is likely to have a significant market share of 7.1% throughout the forecast period.

The intensity of this segment is dependent on the following factors:

• The boost of this segment is attributed to the increasing preference of consumers for natural and nutritious water.
• Consuming sparkling or carbonated water may help to avoid dehydration and constipation, and is interesting than plain water.

Hypermarkets/Supermarkets - By Distribution Channel Type

Based on sales channel type, the market is segmented into hypermarkets/supermarkets, convenience stores, independent grocery stores, specialty stores, and online retail. According to Future Market Insights experts, the 'hypermarkets/supermarkets' business is anticipated to have a considerable market share throughout the forecast period.

The following are the key elements influencing the evolution of this segment:

• The availability of both premium and private label brands at these outlets entices customers to buy through these channels.
• Many shops offer membership programs that feature incentives, such as discounts and access to limitless free delivery, to improve consumers' shopping experiences.

Availability of Minerals, Health Advantages & Other Drivers

Sparkling bottled water is becoming increasingly popular among health-conscious consumers. Moreover, customers have shown an interest in carbonated beverages as a healthier option. These are some of the primary reasons expected to drive the global sparkling bottled water market over the projected period. Furthermore, the rising prevalence of obesity, particularly among minors, is expected to boost market expansion in the future years.

The introduction of new varieties of sparkling bottled water is expected to greatly contribute to the market's development. Additionally, there is growing concern about illnesses caused by using dirty tap water. Furthermore, the easy mobility and convenience provided by sparkling bottled water is propelling the sparkling bottled water market size upward. An increase in alcohol consumption is also a key factor driving market expansion.

The increased knowledge of the availability of minerals such as magnesium, salt, and calcium in sparkling water, as well as the health advantages, such as improved digestion and relief from constipation, is likely to drive the sparkling water market growth even more. Furthermore, a surge in promotional activities emphasizing the necessity of hydration has increased demand for sparkling bottled water. The increased emphasis of prominent bottled water companies on producing sparkling water in order to gain a competitive edge has aided market growth.

High Cost of Product & Other Obstructions and Future Prospects

The high cost of sparkling bottled water, in contrast to other carbonated beverages, is likely to limit global market growth during the forecast period. Moreover, a lack of consumer awareness in many regions, as well as a lack of distribution channels, may impede the growth of the sparkling water market. Furthermore, minor bottled water companies are usually subjected to pricing wars, which reduce profit margins and occasionally result in losses. Large corporations must cope with the expenses of exported transportation and labor.

On the contrary, the significant efforts being made by leading players to make sparkling bottled water more widely available are expected to fuel market expansion in the coming years. Sparkling water can promote weight loss, improve digestion, avoid dehydration, and lower cholesterol levels. These elements are anticipated to create future opportunities for market participants.

Region-Wise Insights

Sparkling Water is likely to take over 'Seltzers' in the United States!

The sparkling bottled water market in the United States is dominant, accounting for 12% of total North American sales. The sparkling bottled water market in the United States is expected to reach a peak of US$ 41.9 billion. The key players' introduction and marketing of sparkling water is eventually driving regional and local players to broaden their offering. To compete with the market's fierce competition, they are considering incorporating sparkling water.

Sparkling bottled water continues to pique customers' curiosity as a natural sparkling option. Among them, flavored effervescent versions have seen considerable expansion. Sparkling-flavored bottled water is currently a considerably larger and more active category in the United States than still-flavored bottled water. Almost all major manufacturers have marketed a flavored 'seltzer' SKU, which contains no sugars and is low/no calories with natural flavoring.

Several market players feel that sustainability should be prioritized. As a result, they advocate for environmental protection through CH4 Global, whose purpose is to develop sustainable aquaculture to combat climate change. Additionally, they contribute a percentage of their income on behalf of CH4 to other environmental NGOs. Furthermore, they are engaged in research and development to gather more sustainable resources for their manufacture.

Ozone treatment is commonly employed in the sparkling bottled water business as a fast-acting and efficient treatment method. For the sparkling bottled water industry, key players have created a comprehensive array of water disinfection alternatives. They can offer both conventional solutions and custom-tailored items to satisfy the needs of their clients. They also provide engineering, integration consultancy, and on-site support. Every bespoke system feature is specially intended to facilitate installation and maintenance, while integrating smoothly into the end user's current routine.

Key Players in the United Kingdom collaborate with British sommeliers

The United Kingdom has a substantial sparkling bottled water market, with a considerable revenue growth rate during the projection period. Sparkling water is in high demand in the United Kingdom, where it is frequently offered with meals in restaurants. Several new beverages and food items influenced by national and foreign cuisines have been introduced by quick-service restaurants. This is done to increase their presence in an increasingly competitive environment.

The relevance of bottled water in both hydration and gastronomy is recognized by key players in the United Kingdom. They also recognize and value the expanding relevance of non-alcoholic beverages, such as healthy drinks, birch, maple, coconut waters, and soft drinks - all of which are enjoyed by the ordinary consumer with a growing awareness and understanding of drinks. As a result, they try to include these ingredients in their sparkling bottled water products.

Several key players collaborate with some of Britain's finest sommeliers and gastronomes to learn more about water. This is likely to aid them to improve their sparkling water items. They also collaborate with a number of existing and aspiring soft drink makers to better grasp the breadth of ingredients, functionality, and flavors. They then utilize this information to improve and revamp their goods, as well as to pass it on to their clients.

Key companies' cutting-edge bottling facilities are among the most ecologically efficient in the world. They apply the most recent innovations in quality control to ensure consistent excellence. As a result, they can create sparkling bottled water with properly balanced mineral content and a clear, pleasant taste. Consumers usually rely on them as natural palate cleaners, as their pH is neutral, ensuring no aftertaste. Furthermore, because of their mildly sweet flavors, they are enjoyed on their own or as an addition to meals.

Market Players in China focus on Innovation and Distinctiveness

In China, the sparkling bottled water market accounts for 11.8% of total sales. The Chinese sparkling bottled water market is estimated to be valued at US$ 26.2 billion during the forecast period. This is attributed to Chinese consumers' excessive consumption of high-end drinks. Between 2013 and 2017, China's imports of mineral waters and aerated waters more than quadrupled. According to Panjiva Research, this increased from 1,159 exports for $23.6 million to 2,553 shipments worth $65.7 million. France and Italy are the top two exporters among them.

Drinking premium water is considered a statement about having a gourmet lifestyle and social position in China, rather than solely for health reasons. With more customers becoming able to afford higher-priced products, the sparkling bottled water industry is predicted to increase faster than the overall beverage market. The conclusion for brands currently is that in order to establish new business opportunities, they must focus on innovation and distinctiveness.

When faced with the difficulty of a lack of quality drinking water in China, one possible approach is to import bottled water from other countries on a global scale. Sparkling bottled water consumption in China has surged due to the high demand in the Chinese market. Furthermore, it has shown several potentials for global bottled water suppliers. Additionally, as Chinese consumers become more discerning about food and beverages, sparkling bottled water has become a popular daily beverage for both elders and young people in China.

Natural Sparkling Bottled Water Gaining Popularity in Japan!

Japan is a very profitable sparkling bottled water market, with a revenue growth rate of 3.6% during the forecast period. This is owing to changing consumer lifestyles and rising disposable money. Japan's bottled water market is showing promising development. Japanese consumers have long been health-conscious, and nutritious food is an essential component of their way of life.

Natural sparkling bottled water is gaining popularity among the Japanese populace owing to its supreme carbonation, high mineral concentration, and health advantages. These reasons are considerably impacting the transition to sparkling bottled water in the country. Japanese cherry blossoms can help heal, smooth, and clarify the face when steeped in hot water as a delicately flavored tea or used in skincare products. This is due to their high mineral content. Hence, market participants in the country are now creating sparkling bottled water with a Japanese cherry blossom flavor.

Japan is one of the world's top tourist destinations, according to the 2017 Travel and Tourism Competitiveness Report. Due to the thriving tourist industry in Japan, demand for sparkling bottled water is likely to rise throughout the projection period. Sparkling bottled water is widely utilized in Japan's travel and hospitality industry, such as airports, hotels, restaurants, and trains. It is generally provided as a healthy substitute for alcohol or soda, which is driving up demand for sparkling bottled water. Moreover, travelers like to keep sparkling bottled water on hand to stay hydrated and satisfied, which is fueling the expansion of the Japanese sparkling bottled water market.

Newcomers are Catching Up with Key Players with Innovative Strategies: Start-up Sphere

Start-up companies are developing their own versions of flavored sparkling bottled watered, according to the customer's requirements. However, since these companies are primarily at their genesis, they are selling their products through e-Commerce platforms:

• Al Ain Water - It is an internet-only business that sells bottled drinking water. The platform is designed for both consumers and corporations. The company's manufacturing plant is totally automated. Sparkling water, still water, mineral water, vitamin water, and other beverages are available in the product catalog. Customers may place orders using the company's mobile app, which is accessible for both Android and iOS platforms.
• Agua De Madre - It is also an internet-only brand that sells sparkling water. The brand offers sparkling water in a variety of flavors, such as apple, lemon, ginger, blood orange, and others. They also provide subscription services and bundle bundles. The items are organic, vegan, and manufactured using water kefir grains, according to the label.
• Branded Water - It sells pre-packaged drinking water. The water is drawn straight from the springs. The product line comprises sparkling water, still water, and bottled water in various pack sizes, such as 250ml, 330ml, and 500ml. The firm also provides solutions such as high-resolution label creation, setup, and delivery. Takes on bulk orders. Virgin, Barclays, Porsche, and Bentley are among its clientele. It ships bottled water on pallets around the United Kingdom.
• Kaya - It is a sparkling water brand. Its products are vegan, non-GMO, gluten-free, and include only natural ingredients and sweeteners, according to the company. Products are available online as well as in places such as Park Deli 1, Four Season Market, Good Health Natural Foods, Maple Farm Foods, and others.

Top Companies Transforming the Sparkling Bottled Water Market Space

In light of the presence of several well-established competitors, the sparkling bottled water market share is quite competitive. These firms are focusing on growing their reach through acquisitions, expansions, product approvals, and launches in order to capitalize on market growth prospects.

Recently Developments:

• In May 2019, Hi-Biscus! is a new flavor introduced by National Beverage Corp. under the LaCroix brand. This novel effervescent beverage has no carbs, sugars, or salt, and has a distinct hibiscus flower flavor.
• In March 2020, to meet shifting customer demand, the Coca-Cola Company released a new range of sparkling water under the brand name 'AHA' in the United States market, which includes several flavor infusions.
• In August 2021, Danone S.A.'s evian brand introduced Evian+, a revolutionary range of mineral-enhanced sparkling beverages designed to help customers get through the afternoon slump. According to the company, Evian+ is infused with magnesium and zinc to aid cognitive function, and is created with the brand's organic spring water from the French Alps. Each 11.3-oz can contain 12% of the recommended daily amount of magnesium and 10% of the recommended daily value of zinc.

KEY MARKET PLAYERS OF THE SPARKLING BOTTLED WATER MARKET

• Nestlé
• PepsiCo Inc.
• National Beverage Corp.
• Keurig Dr Pepper Inc.
• The Coca-Cola Company
• Danone S.A.
• SANPELLEGRINO S.p.A
• Hiball
• AQUA Carpatica
• Volay Brands LLC
• Big Watt Cold Beverage Co.

Key Segments Profiled in the Sparkling Bottled Water Market Survey

By Product Type:

• Flavored
• Unflavored
• Others

By Distribution Channel:

• Hypermarket/Supermarket
• Convenience Stores
• Independent Grocery Stores
• Specialty Stores
• Online Retail
• Others

By Region:

• North America
• Latin America
• Asia Pacific
• MEA
• Europe