Sore Throat Lozenges Market Outlook for 2024 to 2034

The global sore throat lozenges market is estimated to be valued at USD 4.4 billion in 2024. The market is expected to expand at a CAGR rate of 5.6% and reach a valuation of ~USD 7.5 billion by 2034.

Data Points Market Insights
Sore Throat Lozenges Market Value, 2023 USD 4.1 billion
Estimated Market Value 2024 USD 4.4 billion
Projected Market Value 2034 USD 7.5 billion
Valued-based CAGR (2024 to 2034) 5.6%
Market Share of Top 5 Countries 57.1%

Around the world, the common cold and cough are very frequent. Consequently, there is a constant need for therapies and medications to treat it. This fuels the demand for throat lozenges often referred to as cough sweets, cough drops, cachous, or troches, which are small, medicinal pills that are frequently used as the first line of treatment against the common cold and flu.

The thin, moist mucosa that lines the throat is susceptible to invasion by bacteria and viruses. This causes inflammation, which manifests as redness, swelling, and increased secretions. The demand for lozenges is increasing for treatment of infection as they contain active components, such as antiseptics, painkillers, menthol, eucalyptus oil, cough suppressants like dextromethorphan, and calming substances.

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Sales Analysis of Sore Throat Lozenges During Historical Period Vs. Market Outlook

The sale of sore throat lozenges market expanded at a CAGR of 4.9% during the historical period, owing to a rise in over-the-counter (OTC) medications, especially for common cold and flu remedies.

Attribute Details
HCAGR (2019 to 2023) 4.9%

The market for sore throat lozenges is expected to rise over the forecast period. This is because of the increase in demand for these decongestants due to increasing cases of nasal and throat infections, especially during seasonal changes. Children are at higher risk of acquiring infections, and they prefer these lozenges over any other second line of treatments available.

Additionally, throat lozenges are used as the initial course of treatment for sore throats, colds, and flu. Moreover, among all flu strains, the common cold is the one that individuals tend to cure at home rather than constantly seeking medical attention. This is one of the reasons for the growth of the market for sore throat lozenges. The global market for sore throat lozenges is anticipated to exhibit a CAGR of 5.6% during the forecast period.

Key Opportunities in the Sore Throat Lozenges Market

The aging population's decreased immunity can increase the frequency of catching colds and other diseases with sore throats as a symptom. This is expected to generate opportunities in the market. More throat decongestants in the form of lozenges, which quickly relieve symptoms, are highly recommended.

Since ancient times, lozenges have been used to treat throat infections. To improve the effectiveness of the throat lozenge's activities, a small amount of heroin and morphine are also added. The newest addition to the decongestant medications for sore throat is zinc lozenges. In underdeveloped nations, zinc deficiency is common. Within 48 hours of the onset of symptoms, zinc lozenges are commonly given every 2 to 3 hours to treat the common cold.

Sore throat lozenges provide momentary or symptomatic relief to patients suffering from extreme pain caused by severe infection. Moreover, continuous advancements and new product announcements enriched with natural herbs and components are projected to support growth in the market. Accessibility is a significant aspect that can propel the market's expansion. Almost all neighborhood pharmacies and local drug stores sell these throat decongestants over the counter. Due to this, the industry is expected to grow at a profit in the upcoming years.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Factors Restraining Demand for Sore Throat Lozenges

The sore throat lozenges market is expected to show attractive growth over the coming years. The global throat lozenges industry is quite saturated due to the presence of several local and international businesses offering wide varieties of cough and cold relief products in the market. While some organizations have implemented strategic approaches like acquisition and strategic alliance for market expansion, the majority of businesses are concentrating on affordable treatment. These throat lozenges must be taken several times during the day to provide temporary comfort.

Menthol-containing lozenges may make the situation worse rather than better, depending on how they are made. Additionally, it may occasionally trigger hypersensitivity reactions in those who are allergic to the content. It may also lead to irritable larynx syndrome. Some studies indicate that these OTC first-line drugs, which just provide symptomatic relief, may even make the situation worse; as a result, they should only be taken cautiously and when necessary.

Country-wise Insights

Country/Region CAGR (2024 to 2034)
United Kingdom 5.4%
Germany 5.2%
Japan 4.6%
China 6.6%

Sore Throat Lozenges Market in the United Kingdom

Due to the numerous awareness campaigns aimed at reducing infectious diseases in the area as well as the existence of several big throat lozenge manufacturers, the market is expected to grow at a CAGR of 5.4% over the forecast period. The country’s cold climate promotes the growth of bacteria that cause throat infections and also boosts the market there.

Sore Throat Lozenges Market in Japan

The region’s high proportion of elderly people and the effects of the cold climate drive the expansion of the market in Japan. The market in Japan is expected to grow at a CAGR of 4.6% during the forecast period.

Sore Throat Lozenges Market in Germany

Germany accounted for around 27.4% of Europe’s market in 2023. The market is Germany in expected to grow at a CAGR of 5.2% through 2034. Factors such increased number of top pharmaceutical manufacturers in Germany account for this high market demand in the sore throat lozenges market.

Sore Throat Lozenges Market in China

The market in China is expected to register a CAGR of 6.6% over the forecast period. The increase in the number of children and the elderly population susceptible to developing a throat infection is surging the demand for throat lozenges, propelling the market growth.

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Category-wise Insights

Popularity and Easy Availability of Hard Candy Lozenges

Top Product Type Hard Candy Lozenges
Market Share in 2024 46.5%

The demand for hard candy lozenges is projected to showcase significant growth during the specified period. This segment holds a substantial share of 46.5% of the market by product. These hard candy lozenges are more common and contribute more to the market, owing to their popularity and easy availability.

Over-the-counter Medications are Highly Preferred by Consumers

Top Type OTC Medication
Market Share in 2024 85.3%

OTC type of medication for common flu and pharyngitis is highly preferred for sore throat lozenges type and it holds a maximum share of 85.3% of the market by type. Due to their availability in the market and in all medicine stores, over-the-counter medications are highly preferred by consumers.

Retail Pharmacies Facilitate Higher Sales of Sore Throat Lozenges Globally

Top Distribution Channel Retail Pharmacies
Market Share in 2024 36.7%

Retail Pharmacies facilitate sales of the product worth USD 1.5 billion and hold a share of 36.7% of the market by distribution channel. The easy availability of throat lozenges in the local drug stores and their OTC prescriptions drive the demand for lozenges.

Competitive Landscape

The market for sore throat lozenges is characterized by the presence of experienced competitors. These companies are focused on making decongestants easily accessible to the general public in large quantities. Key strategies employed by companies in the sore throat lozenges industry include new product innovation, launches, obtaining regulatory approvals, and expanding their operations. These strategies enable them to stay competitive and meet the evolving needs of consumers.

Recent Developments

  • In August 2022, Novartis spun off its generic and biosimilar division, Sandoz, to establish a new independent publicly traded firm. This strategic move aimed to maximize shareholder value while allowing Novartis shareholders to fully benefit from the potential future growth of both Sandoz and Novartis Innovative Medicines.
  • In July 2022, it was announced that iNova Pharmaceuticals will be acquired by TPG Capital for over USD 2 billion, with co-investment from Pacific Equity Partners. TPG Capital will hold the majority of shares and plans to expand operations in the Middle East and South East Asia as part of this deal.

Key Market Players

  • iNova
  • Procter & Gamble (P&G) Company
  • Reckitt Benckiser Group Plc
  • Ricola AG
  • Mondelez International.
  • Thornton & Ross Ltd.
  • Traditional Medicinals, Inc.
  • Bliss GVS Pharma Ltd.
  • GlaxoSmithKline Plc
  • Honibe
  • SSL International
  • Cipla Ltd
  • Novartis
  • Johnson & Johnson

Report Scope as per Sore Throat Lozenges Industry Analysis

Attribute Details
Forecast Period 2024 to 2034
Historical Data Available for 2019 to 2023
Market Analysis USD billion for Value
Key Regions Covered North America; Latin America; Europe; South Asia; East Asia; Oceania; and Middle East & Africa
Key Countries Covered USA, Canada, Brazil, Mexico, Argentina, UK, Germany, Italy, Russia, Spain, France, Russia, BENELUX, India, Thailand, Indonesia, Malaysia, Japan, China, South Korea, Australia, New Zealand, Turkey, GCC, Israel, North Africa, and South Africa
Key Market Segments Covered Product, Type, Distribution Channel, and Region
Key Companies Profiled iNova Pharmaceuticals; Procter & Gamble (P&G) Company; Reckitt Benckiser Group Plc; Ricola AG; Mondelez International.; Thornton & Ross Ltd.; Traditional Medicinals, Inc.; Bliss GVS Pharma Ltd.; GlaxoSmithKline Plc; Honibe; SSL International; Cipla Ltd; Novartis; Johnson & Johnson
Pricing Available upon Request

Key Market Segments Covered in the Sore Throat Lozenges Industry Research

By Product:

  • Hard candy lozenges
  • Soft lozenges
  • Compressed lozenges

By Type:

  • OTC
  • Prescription

By Distribution Channel:

  • Hospital
  • Retail Pharmacies
  • Drug stores
  • Online pharmacies

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East and Africa (MEA)

Frequently Asked Questions

How much is the sore throat lozenges market worth in 2024?

The sore throat lozenges market is worth USD 4.4 billion in 2024 and is set to expand 1.7X over the next ten years.

What is the sales forecast for the sore throat lozenges market through 2034?

The sore throat lozenges market is expected to reach USD 7.5 billion by the end of 2034.

What are the factors driving the demand outlook for sore throat lozenges?

The global market is expected to expand at a CAGR of 5.6% through 2034 due to the rising geriatric population and increased cases of common cold and throat infections.

Which are the top 5 countries driving demand for sore throat lozenges?

The United States, China, Japan, Germany, and India are the top 5 countries that are driving the demand for sore throat lozenges.

What is the North American market outlook for sore throat lozenges?

North America is one of the key markets for sore throat lozenges, with the USA accounting for about 92.7% of the North American sore throat lozenges market.

At what percentage is the demand for sore throat lozenges expected to register growth in Europe?

Demand for sore throat lozenges in Europe is expected to register a growth of 5.1% over the next ten years.

What are the key market statistics in South Asia?

South Asia’s market in sore throat lozenges is offering lucrative growth opportunities and is expected to exhibit healthy growth of 6.7% CAGR during the forecast period.

Who are the key players in the sore throat lozenges market?

iNova Pharmaceuticals, Procter & Gamble (P&G) Company, Reckitt Benckiser Group Plc, Ricola AG, and Mondelēz International., are some of the key players in the sore throat lozenges industry.

Table of Content
	1. Executive Summary
	2. Market Overview
	3. Brand Mapping Analysis
	4. Distribution Channel Wise Key Brand Positioning
	5. Consumer Buying Behavior Analysis
	6. Market Trends & Dynamics
	7. Value Added Insights
	8. Market Background
	9. Global Market Demand (in Value or Size in USD Million) Analysis 2018 to 2023 and Forecast, 2024 to 2034
	10. Global Market Analysis 2018 to 2023 and Forecast 2024 to 2034, By Product
		10.1. Hard candy lozenges
		10.2. Soft lozenges
		10.3. Compressed lozenges
	11. Global Market Analysis 2018 to 2023 and Forecast 2024 to 2034, By Type
		11.1. OTC
		11.2. Prescription
	12. Global Market Analysis 2018 to 2023 and Forecast 2024 to 2034, by Distribution Channel
		12.1. Hospital
		12.2. Retail Pharmacies
		12.3. Drug stores
		12.4. Online pharmacies
	13. Global Market Analysis 2018 to 2023 and Forecast 2024 to 2034, by Region
		13.1. North America
		13.2. Latin America
		13.3. Europe
		13.4. South Asia
		13.5. East Asia
		13.6. Oceania
		13.7. Middle East & Africa
	14. North America Market Analysis 2018 to 2023 and Forecast 2024 to 2034
	15. Latin America Market Analysis 2018 to 2023 and Forecast 2024 to 2034
	16. Europe Market Analysis 2018 to 2023 and Forecast 2024 to 2034
	17. East Asia Market Analysis 2018 to 2023 and Forecast 2024 to 2034
	18. South Asia Market Analysis 2018 to 2023 and Forecast 2024 to 2034
	19. Oceania Market Analysis 2018 to 2023 and Forecast 2024 to 2034
	20. Middle East & Africa Market Analysis 2018 to 2023 and Forecast 2024 to 2034
	21. Market Structure Analysis
	22. Competition Analysis
		22.1. iNova
		22.2. Procter & Gamble (P&G) Company
		22.3. Reckitt Benckiser Group Plc
		22.4. Ricola AG
		22.5. Mondelēz International
		22.6. Thornton & Ross Ltd.
		22.7. Traditional Medicinals, Inc.
		22.8. Bliss GVS Pharma Ltd.
		22.9. GlaxoSmithKline Plc
		22.10. Honibe
		22.11. SSL International
		22.12. Cipla Ltd
		22.13. Novartis
		22.14. Johnson & Johnson
		22.15. Other Players (As Requested)
	23. Assumptions and Acronyms Used
	24. Research Methodology
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