The global soft signage market is set to grow steadily, driven by the increasing demand for lightweight, durable, and visually striking signage solutions. Soft signage typically produced on fabric or other flexible materials offers a range of benefits over traditional rigid signage, including portability, ease of installation, and cost-effectiveness.
In 2025, the global soft signage market is estimated to be valued at approximately USD 31,341.1 Million. By 2035, it is projected to grow to around USD 66,420.5 Million, reflecting a compound annual growth rate (CAGR) of 7.8%.
Key Market Metrics
| Metric | Value |
|---|---|
| Market Size in 2025 | USD 31,341.1 Million |
| Projected Market Size in 2035 | USD 66,420.5 Million |
| CAGR (2025 to 2035) | 7.8% |
As brands and advertisers seek to make a greater impact in retail, event, and trade show environments, the adoption of soft signage is expanding. Innovations in dye-sublimation printing, eco-friendly inks, and advanced materials have further enhanced the quality, vibrancy, and sustainability of soft signage solutions. With rising demand from industries such as retail, sports, entertainment, and corporate branding, the soft signage market is expected to maintain consistent growth through 2035.
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Soft signage is continued to be utilized in North America, driven by a strong retail market, the presence of numerous trade shows and events, and an increasing demand for environmentally friendly advertising materials. Solid demand for straight fabric, large-format graphics and tension displays in the USA and Canada.
Another significant region is Europe, where sustainability issues, advanced printing technologies, and high-end branding solutions remain important factors. Germany, the United Kingdom, and France are some of the countries that are claiming the largest share of the fabric-based signage for outdoor and indoor advertisement as compared to other regions.
The soft signage market is anticipated to grow at the highest growth rate in Asia-Pacific region owing to rapid urbanization, a booming retail sector, and growing investments in many events and exhibitions. Strong demand for low weight, multi-purpose, and economical signage solutions in nations such as China, Japan, and India.
Material Durability, Print Consistency, and Fragmented Supply Chain
The soft signage market refers to the use of textile-based visual communication in retail displays, exhibitions, events, and indoor/outdoor advertising. One major challenge is the durability and weather resistance of fabric substrates, which are crucial in outdoor applications as UV light, humid conditions, and abrasion may decrease print durability.
Maintaining color consistency and image definition across large-format textiles during production is another technical challenge, especially with dye-sublimation and latex. Moreover, the supply chain remains fragmented, including different vendors for the printer, ink systems, fabrics, frames, and finishing equipment, making standardization and scale difficult for global providers.
Sustainable Advertising, Retail Digitization, and Fabric Innovation
The obstacles in the landscape of the soft signage market are making chances in the market stronger, and the rise in demand for sustainable advertising solutions, the shift in retail environment, and advances in printable textile materials are contributing to the growth of the market. Soft signage, on the other hand, is produced from recyclable polyester or natural fiber fabrics rather than traditional PVC banners, which fits within sustainability and corporate ESG policies.
The lightweight, foldable and reusable aspects of soft signage have made it increasingly favored among brands and retailers, especially for pop-up stores, exhibitions and seasonal campaigns. Innovations such as backlit fabrics, tension frames, stretch textiles, and UV-resistant coatings are allowing for new formats of interior décor and promotional messaging and new capabilities for mass customization and on-demand production through the use of AI-integrated design platforms and digital textile printing.
| Market Shift | 2020 to 2024 Trends |
|---|---|
| Regulatory Landscape | Adoption of phthalate-free, REACH-compliant, and fire-retardant textile substrates. |
| Consumer Trends | High demand for visual merchandising, branded backdrops, and exhibition displays. |
| Industry Adoption | Utilized in retail chains, event production, indoor promotions, and airport branding. |
| Supply Chain and Sourcing | Reliance on polyester-based fabrics, dye-sub printers, and aluminum framing systems. |
| Market Competition | Led by textile printing companies, large-format print service providers, and signage system integrators. |
| Market Growth Drivers | Boosted by lightweight, reusable solutions for temporary branding needs. |
| Sustainability and Environmental Impact | Growing shift to PVC-free, OEKO-TEX certified, and recyclable substrates. |
| Integration of Smart Technologies | Limited to automated textile cutting, RIP software for color management, and basic workflow automation. |
| Advancements in Fabric Technology | Focused on crease-resistant, high-opacity, and backlit printable fabrics. |
| Market Shift | 2025 to 2035 Projections |
|---|---|
| Regulatory Landscape | Shift toward mandatory carbon footprint labeling and recyclable signage materials in global tenders. |
| Consumer Trends | Expansion into eco-conscious fabric signage, AR-integrated displays, and recyclable retail POS formats. |
| Industry Adoption | Wider adoption in smart city projects, hybrid retail formats, and modular architectural branding systems. |
| Supply Chain and Sourcing | Shift toward bio-sourced textile materials, on-demand local printing hubs, and AI-driven design-to-print systems. |
| Market Competition | Entry of AI-based signage content platforms, circular economy signage startups, and sustainable textile suppliers. |
| Market Growth Drivers | Accelerated by sustainability mandates, experiential branding, and multi-use modular signage structures. |
| Sustainability and Environmental Impact | Dominated by zero-waste signage workflows, closed-loop textile reuse programs, and biodegradable ink systems. |
| Integration of Smart Technologies | Expansion into AI-powered design templates, AR-ready soft signage, and real-time in-store digital content triggers. |
| Advancements in Fabric Technology | Innovation toward self-cleaning, light-reactive, and thermochromic soft signage materials. |
The demand for soft signage has witnessed a considerable increase across the retail, event, and trade show sectors owing to their lightweight, flexible, and eco-friendly characteristics. The growth of dye-sublimation printing, reusable fabric banners and tension fabric displays is propelling the market. This is causing the adoption to drive toward cost-effective and sustainable print advertising formats across indoor and outdoor promotional campaigns.
| Country | CAGR (2025 to 2035) |
|---|---|
| USA | 8.1% |
The soft signage market in the United Kingdom which is one of the fastest growing in Europe is primarily driven by these factors: the transformation of the retail sector, demand for sustainable POS materials and the rising experiential marketing. Use of visual merchandising, especially through the use of recyclable polyester fabrics and SEG (silicon edge graphics) are increasing, especially in fashion and lifestyle retail spaces.
| Country | CAGR (2025 to 2035) |
|---|---|
| UK | 7.6% |
The primary factor driving the growth of the soft signage market in the European Union is the rise of environmental regulations promoting green advertising materials and increased growth in exhibition and event management industries due to advances in textile printing technologies. It is also estimated that the growth is being contributed by the transition from PVC-based, lining of graphics stat tors and polluting ink segments, toward fabric-based display systems and the usage of UV-curable ink.
| Country | CAGR (2025 to 2035) |
|---|---|
| European Union (EU) | 7.8% |
Japan is growing the soft signage market at a significant rate, where demand of high quality visual branding for retail, transport hubs and commercial real estate is increasing. The country artwork focuses on minimal, clean aesthetics that work well with signage formats that are lightweight and fabric-based. Market trends are being shaped by technological innovation in precision dye-sub and LED integrated soft signage.
| Country | CAGR (2025 to 2035) |
|---|---|
| Japan | 7.7% |
The South Korea soft signage market will grow on the back of increasing digital textile printing, commercial display technology, and demand for convenient promotional tools. The growing adoption of fabric-based signs worldwide in places such as malls, airports, and sporting events along with integration with digital are driving market growth.
| Country | CAGR (2025 to 2035) |
|---|---|
| South Korea | 8.0% |
The soft signage market is witnessing a meteoric rise as brands across sectors opt for fabric-based display solutions for both indoor and outdoor advertising that are lighter in weight, flexible and economical. For retail promotions, events and exhibitions, and corporate branding, soft signage provides an eye-catching and environmental-friendly alternative to standard rigid displays.
Improvements in textile printing and ink formulations are creating high-quality, durable, and vibrant soft signage that’s easier to ship and set up.The market is segmented by Type (Banners, Posters, POP/POS Displays, Indoor Wall Graphics, Trade-show Displays, Flags, Parasols, Block Outs, Outdoor Advertising, Backdrops) and Printing Ink (UV, Latex, Dye-Sublimation, Solvent).
| Type | Market Share (2025) |
|---|---|
| Banners | 34.7% |
Projected at leading the soft signage type segment, banners accounted for 34.7% market share in terms of revenue in 2025. This broad range of applications points to why they represent the most frequently used type of soft signage across retail, corporate, event and out-of-home use; they are versatile, affordable and are visually impactful.
Signages are commonly used to promote seasonal offers, sales campaigns, product introductions, or brand advertisements and can easily be set up and used indoors or outdoors.
Advances in fabric materials and digital textile printing, banners are now durable, weather resistant and provide high-quality color making them perfect for short- and long-term advertising. Their ongoing application in retail storefronts, event spaces, shopping malls, and trade shows confirms their place at the top of the soft signage product hierarchy.
| Printing Ink | Market Share (2025) |
|---|---|
| Dye-Sublimation | 46.1% |
Dye-sublimation ink currently dominates the printing ink segment of the soft signage market, and is expected to command 46.1% of share by 2025. This process enables the dyes to link immediately with polyester-based textiles, producing vibrant colorings, crisp element, and permanent print durability without cracking or peeling. This media is commonly used in soft signage applications where wash ability, wrinkle resistance, and image quality are paramount.
Dye-sublimation is especially suited for backlit displays, flags, banners, and trade show graphics, where aesthetic quality and fabric flexibility are paramount. Also, its environmental benefit - extremely low VOC release and water-based formulations - fits sustainability goals for many end users, raising adoption across industries.
The soft signage market is witnessing rapid growth owing to the rising preference for eco-friendly, light-weight, and reusable fabric-based displays across retail, exhibitions, airports, and outdoor advertising. With digital textile printing results improving, companies are pumping money into dye-sublimation technologies, UV-curable inks and recyclable polyester fabrics. Printer's key capabilities include AI-optimized print workflows, water-based inks, and customization platforms for faster turnaround and reduced waste.
Market Share Analysis by Company
| Company Name | Estimated Market Share (%) |
|---|---|
| EFI (Electronics For Imaging) | 18-22% |
| Mimaki Engineering Co., Ltd. | 14-18% |
| Durst Phototechnik AG | 10-14% |
| HP Inc. | 8-12% |
| Agfa-Gevaert Group | 6-9% |
| Other Companies (combined) | 25-30% |
| Company Name | Key Offerings/Activities |
|---|---|
| EFI | In 2024, launched high-speed Reggiani BOLT XS for industrial soft signage printing. In 2025, integrated AI-based RIP software to optimize color accuracy and reduce material waste. |
| Mimaki Engineering | In 2024, expanded its TS100 dye-sublimation series with enhanced textile compatibility. In 2025, introduced waterless inkjet systems tailored for eco-conscious retail signage. |
| Durst Phototechnik AG | In 2024, introduced Durst P5 TEX iSUB with inline fixation for one-step fabric printing. In 2025, integrated cloud-based print queue management for soft signage networks. |
| HP Inc. | In 2024, upgraded Stitch S1000 dye-sub printer for soft signage and sportswear markets. In 2025, launched eco-latex printheads designed for recyclable polyester fabric. |
| Agfa-Gevaert Group | In 2024, released Avinci CX3200 for soft signage with dual CMYK configuration. In 2025, implemented AI-driven fabric tension calibration to boost print stability at scale. |
Key Company Insights
EFI (18-22%)
EFI leads the global soft signage market through its Reggiani textile printing solutions, offering industrial-scale, high-speed dye-sublimation systems that focus on sustainability, productivity, and precision.
Mimaki (14-18%)
Mimaki remains a top player in entry to mid-range soft signage printers, catering to retail displays, events, and promotional banners with an emphasis on eco-friendly printing and fine resolution.
Durst (10-14%)
Durst is a premium solution provider for soft signage and textile applications, known for its high-performance integrated print-and-fixation platforms and focus on automation and software connectivity.
HP Inc. (8-12%)
HP focuses on versatile and sustainable dye-sub printing with its Stitch series, appealing to retail chains and event organizers seeking eco-label certified print solutions.
Agfa-Gevaert (6-9%)
Agfa serves the mid-volume soft signage segment, combining wide-format dye-sub solutions with AI-enhanced prepress workflow tools for fabric stability and precision.
Other Key Players (2h30% Combined)
The overall market size for the soft signage market was USD 31,341.1 Million in 2025.
The soft signage market is expected to reach USD 66,420.5 Million in 2035.
Growth is driven by the increasing adoption of fabric-based advertising solutions, rising demand for lightweight, reusable, and eco-friendly displays, expanding use in retail, events, and exhibitions, and advancements in dye-sublimation and UV printing technologies.
The top 5 countries driving the development of the soft signage market are the USA, China, Germany, the UK, and Japan.
Polyester Fabric Banners and Backlit Displays are expected to command a significant share over the assessment period.
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Soft Signage Market
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