[309 Pages Report] The social video advertising market is garnering an impressive growth rate with an estimated CAGR of 30.4% from 2022 to 2032. The social video advertising market share is anticipated to be worth US$ 14.1 Bn in 2022.
| Attributes | Details |
|---|---|
| Social Video Advertising Market CAGR | 30.4% |
| Social Video Advertising Market Size (2022) | US$ 14.1 Billion |
| Social Video Advertising Market Share (2032) | US$ 198.6 Billion |
The global social video advertising market size is expected to be valued at US$ 198.6 Bn by 2032, owing to an increase in demand for automation of advertising operations.
“The growing use of Augmented Reality (AR) and Virtual Reality (VR) in digital marketing is predicted to increase demand for social video advertising globally.”
According to the new market report on social video advertising by FMI, the demand for social video advertising is expected to grow due to the growing consumer concerns with brands and products.
Furthermore, social video advertising market trends combined with increasing usage of smartphones, smart televisions, and other social video advertising devices in rural and urban areas around the world is expected to drive the global social video advertising market growth over the forecast period.
During the projection period, digital technologies such as artificial intelligence (AI), cloud computing, and the Internet of Things (IoT) are expected to enhance demand for social video advertising.
Advertisers are continuously increasing their social media advertising spending and their social video advertising by taking advantage of the growing use of OTT platforms around the world.
This, in turn, is expected to fuel social video advertising market expansion during 2022-2032. Google, for example, is experimenting with virtual reality advertising to keep up with the latest social video advertising market trends.
The adoption of social video advertising is growing as it aids companies to boost brand awareness and increase sales and income. Furthermore, social video advertising helps in achieving company goals. Advertisers are vying for attention by targeting tech behemoths like Facebook and Google.
Due to the rising use of smartphones to access social media applications such as Facebook and YouTube, the majority of social media advertising market revenue is anticipated to be spent on mobile advertising, boosting the growth of the social video advertising market share
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During the COVID-19 pandemic, the rapid penetration of new technologies in the social video advertising market created a huge opportunity for advertisers to advertise using social video advertising technology.
Social video advertising companies are shifting to cheaper and more adaptive channels as a result of the global pandemic outbreak, where consumer presence and availability are quickly increasing.
To some extent, COVID-19 has propelled the social video advertising market growth.
The adoption of social video advertising saw growth as advertisers were able to contact their target clients due to the consumption of digital content on numerous over-the-top platforms. This is done based on the condition that customers use their devices to access social media.
Customers' viewing habits are tracked by the algorithm, which then displays advertising based on their preferences. As a result, the digital video content market is witnessing rapid growth.
However, due to COVID-19, end-user social media spending has decreased significantly. For example, according to a study, social video advertising spending is down 9% on average across Europe, with Germany and France down by 7% and 12%, respectively. Furthermore, social video advertising revenue in China has decreased by roughly 15%.
In-home media usage, TV viewership, and use of social platforms and streaming services have all increased due to the COVID-19 pandemic. As a result, advertisers are adapting digital advertising marketing strategies, which is expected to have a positive impact on the global social video advertising market outlook.
The demand for social video advertising is on the rise as advertisers are increasingly turning to social video advertising due to technological improvements and changing customer behavior.
Individuals are increasingly adopting visual media via venues other than traditional cable and satellite TVs. Furthermore, as per social media video statistics in 2022, the adoption of social video advertising is projected to rise throughout 2032.
Non-traditional platforms, such as computers, mobile phones, OTT media platforms, and social media applications, are allowing social media advertisers to improve their service delivery methodology and open up new social video advertising market revenue streams for marketers and broadcasters.
Furthermore, these digital video contents are designed to run on a variety of platforms and in a variety of formats to ensure maximum reach and, as a result, a higher rate of interaction.
The introduction of the latest social video advertising market trends like vertical filming and 360° digital videos has created considerable growth opportunities for the social video advertising market. In comparison to old methods, these current videography techniques provide a different perception of the subject being advertised, enticing new clients.
These methods enable advertisers to develop and create more successful advertising campaigns, increasing the use of social video advertising strategies by brands.
Advances in video filmmaking technology have also resulted in the development of newer and better-recording equipment, allowing videographers to create high-quality, detailed movies with shorter lengths, which are more successful in communicating businesses' messages to viewers.
Individuals' increasing adoption of linked TVs is encouraging firms and marketers to adopt social video advertising strategies. Brands and marketers may give relevant adverts to individuals thanks to the ability to access an individual's social media accounts, evaluate viewing behaviors, and use effective search engine optimization.
Connected TV allows for the delivery of highly tailored, targeted, and HD-quality advertisements, which increase brand awareness and loyalty. Furthermore, the continuous trend among individuals to avoid skipping commercials on television allows advertisers to convey brand messaging more effectively, boosting social video advertising market growth.
The increased use of OTT platforms by an increasing number of people around the world has given advertisers a better opportunity to get into the social video advertising market.
However, during the forecast period, the impact of GDPR and other privacy rules on the usage of internet data is projected to act as limitation of the social video advertising market.
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The retail and CPG segment had the highest share of 35 percent. Cookies can be used by brands and marketers to identify and assess search results in social video advertising on mobile and desktop platforms, allowing retailers to gain a better understanding of their customers' needs.
Offline stores can improve their consumers' in-store experiences by selling products that match their needs by understanding their needs.
Furthermore, social video advertising may be used in businesses to create interactive customer experiences, boosting the effectiveness of social media marketing campaigns and ensuring efficient consumer acquisition.
By end user, the brands/companies segment is gaining traction and dominating the social video advertising market. During the forecast period 2022-2032, the brands/companies are expected to increase at a stunning 14.2% CAGR.
Advertisers are adopting this platform to contact their targeted clients as it is less expensive than traditional advertising strategies such as television commercials, and it also allows them to reach a wider audience.
According to a study, mobile advertising or short video advertising generates money for 70-80% of social video advertising companies. In 2020, approximately 3.48 billion monthly active users accessed social networking sites such as Facebook, YouTube, LinkedIn, and others, up 14% from 2019 due to Covid-19.
The social ad services are expected to dominate the social video advertising market due to advertising businesses' increasing use of social media platforms to reach targeted clients, as well as the high use of smartphones rather than PCs for social media platforms.
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During the forecast period, the social video advertising market in the Asia Pacific is expected to grow at a quick rate.
China is the most lucrative market for social video advertising, with the highest CAGR of 33.4% through 2032.
This growth can be attributed to telecommunication companies increasing their investments in high-speed internet services, which increases the adoption of smart devices, OTT platforms, social media platforms, and other social video advertising platforms.
Furthermore, India's social video advertising market is also anticipated to grow at a CAGR of 30.8% throughout the forecast period.
As a result, these factors are anticipated to indirectly propel the social video advertising market growth in the Asia Pacific during the forecast period.
On the other hand, the U.S. is expected to develop at a 26.9% compound annual growth rate (CAGR) in the global social video advertising market from 2022 to 2032.
The growing popularity of social media platforms such as Facebook, Snapchat, and others, as well as the increasing use of smartphones, have aided in boosting the market demand for social video advertising in the United States.
Furthermore, the expanding dominance of OTT platforms, as well as massive corporate investments in research and development, are driving significant market growth in social video advertising.
Some companies, such as Interactive Advertising Bureau, Buzzfeed Inc., and Verizon Media, have been important drivers of the social video advertising market's growth.
Advertising companies all around the world have begun to engage in social video advertising in order to provide better ad content to their audiences. To recruit better talent and allow effective corporate growth, companies have begun investing in new development centers and operating bases.
In addition, established businesses are forming alliances with data analytics firms to assess the success and engagement rates of their advertising efforts. This enables social video advertising companies to take appropriate action as needed.
Recent Developments in the Social Video Advertising Market
The social video advertising market is projected to record a CAGR of 30.4%, during 2022-2032.
China is expected to lead the social video advertising market by 2032.
The brands/companies segment is expected to dominate the social video advertising market by 2032.
The social video advertising market is expected to be valued at US$ 198.6 Bn by 2032.
The social video advertising market size accounted for around US$ 14.1 Bn in 2022.
1. Executive Summary
1.1. Global Market Outlook
1.2. Summary of Key Findings
1.3. Summary of Key Statistics
1.4. FMI Analysis and Recommendations
2. Market Overview
2.1. Market Taxonomy
2.2. Market Definition
2.3. Market Introduction
3. Key Market Trends
3.1. Key Trends Impacting the Market
3.1.1. Increasing use of user-generated content
3.1.2. Reliance on lifestyle bloggers
3.1.3. Creation of in-house sponsored content by publishers
3.1.4. Facilitation by third parties
3.1.5. Growing dependence on mobile browsing and technology
3.1.6. Distribution through viral campaigns
3.2. Service Innovation/ Development Trends
3.3. Maintaining the High Standards – Key Regulations & Frameworks
4. Global Social Video Advertising Market Demand (in Value or Size in US$ Mn) Analysis 2017-2021 and Forecast, 2022-2032
4.1. Historical Market Value (US$ Mn) Analysis, 2017-2021
4.2. Current and Future Market Value (US$ Mn) Projections, 2022-2032
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Market Background
5.1. Macro-Economic Factors
5.1.1. Global GDP Growth Outlook
5.1.2. Global Service Industry Outlook
5.1.3. Global Urbanization growth matrix
5.1.4. Growth Adoption of Digitalization
5.1.5. Strengthening of the Service Industry
5.2. Forecast Factors - Relevance & Impact
5.2.1. Top Companies Historical Growth
5.2.2. Government regulations
5.3. Value Chain Analysis
5.3.1. Service Providers
5.3.2. List of End Users
5.3.3. Profit Margin Analysis
5.4. Market Dynamics
5.4.1. Drivers
5.4.2. Restraints
5.4.3. Opportunity Analysis
5.5. PESTLE Analysis of Social Video Advertising Market
5.6. Porter’s Five Force Analysis
5.7. Investment Feasibility Matrix for Social Video Advertising Market
6. Global Social Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032, by Solution
6.1. Introduction / Key Findings
6.2. Historical Market Size (US$ Mn) Analysis By Solution, 2017-2021
6.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Solution, 2022-2032
6.3.1. Social Ad Platform
6.3.2. Social Ad Services
6.3.2.1. Social Advertising Consulting
6.3.2.2. Implementation & Integration
6.3.2.3. Support and Maintenance
6.4. Market Attractiveness Analysis By Solution
7. Global Social Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032, By End User
7.1. Introduction / Key Findings
7.2. Historical Market Size (US$ Mn) Analysis By End User, 2017-2021
7.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By End User, 2022-2032
7.3.1. Ad Agencies
7.3.2. Brands/Companies
7.3.3. Publishers
7.4. Market Attractiveness Analysis By End User
8. Global Social Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032, by Vertical
8.1. Introduction / Key Findings
8.2. Historical Market Size (US$ Mn) Analysis By Vertical, 2017-2021
8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Vertical, 2022-2032
8.3.1. Retail & CPG
8.3.2. Healthcare
8.3.3. Banking, Financial Service & Insurance
8.3.4. Real Estate
8.3.5. Travel & Hospitality
8.3.6. Others
8.4. Market Attractiveness Analysis By Vertical
9. Global Social Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032, by Region
9.1. Introduction
9.2. Historical Market Size (US$ Mn) Analysis By Region, 2017-2021
9.3. Current Market Size (US$ Mn) Analysis and Forecast By Region, 2022-2032
9.3.1. North America
9.3.2. Latin America
9.3.3. Europe
9.3.4. East Asia
9.3.5. South Asia
9.3.6. Oceania
9.3.7. Middle East and Africa
9.4. Market Attractiveness Analysis By Region
10. North America Social Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032
10.1. Introduction
10.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
10.3. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032
10.3.1. By Country
10.3.1.1. U.S.
10.3.1.2. Canada
10.3.2. By Solution
10.3.3. By End User
10.3.4. By Vertical
10.4. Market Attractiveness Analysis
10.4.1. By Country
10.4.2. By Solution
10.4.3. By End User
10.4.4. By Vertical
10.5. Market Trends
10.6. Key Market Participants - Intensity Mapping
10.7. Drivers and Restraints - Impact Analysis
11. Latin America Social Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032
11.1. Introduction
11.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
11.3. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032
11.3.1. By Country
11.3.1.1. Brazil
11.3.1.2. Mexico
11.3.1.3. Rest of Latin America
11.3.2. By Solution
11.3.3. By End User
11.3.4. By Vertical
11.4. Market Attractiveness Analysis
11.4.1. By Country
11.4.2. By Solution
11.4.3. By End User
11.4.4. By Vertical
11.5. Market Trends
11.6. Key Market Participants - Intensity Mapping
11.7. Drivers and Restraints - Impact Analysis
12. Europe Social Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032
12.1. Introduction
12.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
12.3. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032
12.3.1. By Country
12.3.1.1. Germany
12.3.1.2. Italy
12.3.1.3. France
12.3.1.4. U.K.
12.3.1.5. Spain
12.3.1.6. Russia
12.3.1.7. Rest of Europe
12.3.2. By Solution
12.3.3. By End User
12.3.4. By Vertical
12.4. Market Attractiveness Analysis
12.4.1. By Country
12.4.2. By Solution
12.4.3. By End User
12.4.4. By Vertical
12.5. Market Trends
12.6. Key Market Participants - Intensity Mapping
12.7. Drivers and Restraints - Impact Analysis
13. South Asia Social Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032
13.1. Introduction
13.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
13.3. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032
13.3.1. By Country
13.3.1.1. India
13.3.1.2. Thailand
13.3.1.3. Indonesia
13.3.1.4. Malaysia
13.3.1.5. Rest of South Asia
13.3.2. By Solution
13.3.3. By End User
13.3.4. By Vertical
13.4. Market Attractiveness Analysis
13.4.1. By Country
13.4.2. By Solution
13.4.3. By End User
13.4.4. By Vertical
13.5. Market Trends
13.6. Key Market Participants - Intensity Mapping
13.7. Drivers and Restraints - Impact Analysis
14. East Asia Social Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032
14.1. Introduction
14.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
14.3. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032
14.3.1. By Country
14.3.1.1. China
14.3.1.2. Japan
14.3.1.3. South Korea
14.3.2. By Solution
14.3.3. By End User
14.3.4. By Vertical
14.4. Market Attractiveness Analysis
14.4.1. By Country
14.4.2. By Solution
14.4.3. By End User
14.4.4. By Vertical
14.5. Market Trends
14.6. Key Market Participants - Intensity Mapping
14.7. Drivers and Restraints - Impact Analysis
15. Oceania Social Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032
15.1. Introduction
15.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
15.3. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032
15.3.1. By Country
15.3.1.1. Australia
15.3.1.2. New Zealand
15.3.2. By Solution
15.3.3. By End User
15.3.4. By Vertical
15.4. Market Attractiveness Analysis
15.4.1. By Country
15.4.2. By Solution
15.4.3. By End User
15.4.4. By Vertical
15.5. Market Trends
15.6. Key Market Participants - Intensity Mapping
15.7. Drivers and Restraints - Impact Analysis
16. Middle East and Africa Social Video Advertising Market Analysis 2017-2021 and Forecast 2022-2032
16.1. Introduction
16.2. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2017-2021
16.3. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022-2032
16.3.1. By Country
16.3.1.1. GCC Countries
16.3.1.2. Northern Africa
16.3.1.3. South Africa
16.3.1.4. Rest of MEA
16.3.2. By Solution
16.3.3. By End User
16.3.4. By Vertical
16.4. Market Attractiveness Analysis
16.4.1. By Country
16.4.2. By Solution
16.4.3. By End User
16.4.4. By Vertical
16.5. Market Trends
16.6. Key Market Participants - Intensity Mapping
16.7. Drivers and Restraints - Impact Analysis
17. Key Country’s Social Video Advertising Market Analysis, 2021
17.1. Introduction
17.1.1. Market Value Proportion Analysis, By Key Countries
17.1.2. Global Vs. Country Growth Comparison
17.2. U.S. Social Video Advertising Market Analysis
17.2.1. By Solution
17.2.2. By End User
17.2.3. By Vertical
17.3. Canada Social Video Advertising Market Analysis
17.3.1. By Solution
17.3.2. By End User
17.3.3. By Vertical
17.4. Mexico Social Video Advertising Market Analysis
17.4.1. By Solution
17.4.2. By End User
17.4.3. By Vertical
17.5. Brazil Social Video Advertising Market Analysis
17.5.1. By Solution
17.5.2. By End User
17.5.3. By Vertical
17.6. Germany Social Video Advertising Market Analysis
17.6.1. By Solution
17.6.2. By End User
17.6.3. By Vertical
17.7. Italy Social Video Advertising Market Analysis
17.7.1. By Solution
17.7.2. By End User
17.7.3. By Vertical
17.8. France Social Video Advertising Market Analysis
17.8.1. By Solution
17.8.2. By End User
17.8.3. By Vertical
17.9. U.K. Social Video Advertising Market Analysis
17.9.1. By Solution
17.9.2. By End User
17.9.3. By Vertical
17.10. Spain Social Video Advertising Market Analysis
17.10.1. By Solution
17.10.2. By End User
17.10.3. By Vertical
17.11. Russia Social Video Advertising Market Analysis
17.11.1. By Solution
17.11.2. By End User
17.11.3. By Vertical
17.12. China Social Video Advertising Market Analysis
17.12.1. By Solution
17.12.2. By End User
17.12.3. By Vertical
17.13. Japan Social Video Advertising Market Analysis
17.13.1. By Solution
17.13.2. By End User
17.13.3. By Vertical
17.14. S. Korea Social Video Advertising Market Analysis
17.14.1. By Solution
17.14.2. By End User
17.14.3. By Vertical
17.15. India Social Video Advertising Market Analysis
17.15.1. By Solution
17.15.2. By End User
17.15.3. By Vertical
17.16. Thailand Social Video Advertising Market Analysis
17.16.1. By Solution
17.16.2. By End User
17.16.3. By Vertical
17.16.4. By End Users
17.17. Australia Social Video Advertising Market Analysis
17.17.1. By Solution
17.17.2. By End User
17.17.3. By Vertical
17.17.4. By End Users
17.18. New Zealand Social Video Advertising Market Analysis
17.18.1. By Solution
17.18.2. By End User
17.18.3. By Vertical
17.18.4. By End Users
17.19. Turkey Social Video Advertising Market Analysis
17.19.1. By Solution
17.19.2. By End User
17.19.3. By Vertical
17.19.4. By End Users
17.20. South Africa Social Video Advertising Market Analysis
17.20.1. By Solution
17.20.2. By End User
17.20.3. By Vertical
17.20.4. By End Users
18. Market Structure Analysis
18.1. Market Analysis by Tier of Companies (Social Video Advertising)
18.2. Market Concentration
18.3. Market Share Analysis of Top Players
18.4. Market Presence Analysis
18.4.1. Product foot print by Players
18.4.2. Channel Foot Print by Players
19. Competition Analysis
19.1. Competition Dashboard
19.2. Pricing Analysis by Competition
19.3. Competition Benchmarking
19.4. Competition Deep Dive
19.4.1. Advertise.com
19.4.1.1. Overview
19.4.1.2. Product/Service Portfolio
19.4.1.3. Profitability by Market Segments (Product/Channel/Region)
19.4.1.4. Sales Footprint
19.4.1.4.1. Strategy Overview
19.4.1.4.2. Marketing Strategy
19.4.1.4.3. Product Strategy
19.4.1.4.4. Channel Strategy
19.4.2. Longtail Ad Solutions, Inc.
19.4.2.1.1. Strategy Overview
19.4.2.1.2. Marketing Strategy
19.4.2.1.3. Product Strategy
19.4.2.1.4. Channel Strategy
19.4.3. Conversant LLC
19.4.3.1.1. Strategy Overview
19.4.3.1.2. Marketing Strategy
19.4.3.1.3. Product Strategy
19.4.3.1.4. Channel Strategy
19.4.4. PubMatic, Inc.
19.4.4.1.1. Strategy Overview
19.4.4.1.2. Marketing Strategy
19.4.4.1.3. Product Strategy
19.4.4.1.4. Channel Strategy
19.4.5. SpotX, Inc.
19.4.5.1.1. Strategy Overview
19.4.5.1.2. Marketing Strategy
19.4.5.1.3. Product Strategy
19.4.5.1.4. Channel Strategy
19.4.6. Tremor International Ltd.
19.4.6.1.1. Strategy Overview
19.4.6.1.2. Marketing Strategy
19.4.6.1.3. Product Strategy
19.4.6.1.4. Channel Strategy
19.4.7. Vdopia, Inc. DBA Chocolate
19.4.7.1.1. Strategy Overview
19.4.7.1.2. Marketing Strategy
19.4.7.1.3. Product Strategy
19.4.7.1.4. Channel Strategy
19.4.8. Verizon Media
19.4.8.1.1. Strategy Overview
19.4.8.1.2. Marketing Strategy
19.4.8.1.3. Product Strategy
19.4.8.1.4. Channel Strategy
19.4.9. Viant Technology LLC
19.4.9.1.1. Strategy Overview
19.4.9.1.2. Marketing Strategy
19.4.9.1.3. Product Strategy
19.4.9.1.4. Channel Strategy
19.4.10. ZypMedia
19.4.10.1.1. Strategy Overview
19.4.10.1.2. Marketing Strategy
19.4.10.1.3. Product Strategy
19.4.10.1.4. Channel Strategy
19.4.11. Other Key Players (As per Request)
20. Assumptions and Acronyms Used
21. Research Methodology
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Social Video Advertising Market
