The social video advertising market is garnering an impressive growth rate with an estimated CAGR of 30.4% from 2022 to 2032. The social video advertising market share is anticipated to be worth USD 14.1 Billlion in 2022.
| Attributes | Details |
|---|---|
| Social Video Advertising Market CAGR | 30.4% |
| Social Video Advertising Market Size (2022) | USD 14.1 Billion |
| Social Video Advertising Market Share (2032) | USD 198.6 Billion |
The global social video advertising market size is expected to be valued at USD 198.6 Bn by 2032, owing to an increase in demand for automation of advertising operations.
The growing use of Augmented Reality (AR) and Virtual Reality (VR) in digital marketing is predicted to increase demand for social video advertising globally.
According to the new market report on social video advertising by FMI, the demand for social video advertising is expected to grow due to the growing consumer concerns with brands and products.
Furthermore, social video advertising market trends combined with increasing usage of smartphones, smart televisions, and other social video advertising devices in rural and urban areas around the world is expected to drive the global social video advertising market growth over the forecast period.
During the projection period, digital technologies such as artificial intelligence (AI), cloud computing, and the Internet of Things (IoT) are expected to enhance demand for social video advertising.
Advertisers are continuously increasing their social media advertising spending and their social video advertising by taking advantage of the growing use of OTT platforms around the world.
This, in turn, is expected to fuel social video advertising market expansion during 2022-2032. Google, for example, is experimenting with virtual reality advertising to keep up with the latest social video advertising market trends.
The adoption of social video advertising is growing as it aids companies to boost brand awareness and increase sales and income. Furthermore, social video advertising helps in achieving company goals. Advertisers are vying for attention by targeting tech behemoths like Facebook and Google.
Due to the rising use of smartphones to access social media applications such as Facebook and YouTube, the majority of social media advertising market revenue is anticipated to be spent on mobile advertising, boosting the growth of the social video advertising market share
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The demand for social video advertising is on the rise as advertisers are increasingly turning to social video advertising due to technological improvements and changing customer behavior.
Individuals are increasingly adopting visual media via venues other than traditional cable and satellite TVs. Furthermore, as per social media video statistics in 2022, the adoption of social video advertising is projected to rise throughout 2032.
Non-traditional platforms, such as computers, mobile phones, OTT media platforms, and social media applications, are allowing social media advertisers to improve their service delivery methodology and open up new social video advertising market revenue streams for marketers and broadcasters.
Furthermore, these digital video contents are designed to run on a variety of platforms and in a variety of formats to ensure maximum reach and, as a result, a higher rate of interaction.
The introduction of the latest social video advertising market trends like vertical filming and 360° digital videos has created considerable growth opportunities for the social video advertising market. In comparison to old methods, these current videography techniques provide a different perception of the subject being advertised, enticing new clients.
These methods enable advertisers to develop and create more successful advertising campaigns, increasing the use of social video advertising strategies by brands.
Advances in video filmmaking technology have also resulted in the development of newer and better-recording equipment, allowing videographers to create high-quality, detailed movies with shorter lengths, which are more successful in communicating businesses' messages to viewers.
Individuals' increasing adoption of linked TVs is encouraging firms and marketers to adopt social video advertising strategies. Brands and marketers may give relevant adverts to individuals thanks to the ability to access an individual's social media accounts, evaluate viewing behaviors, and use effective search engine optimization.
Connected TV allows for the delivery of highly tailored, targeted, and HD-quality advertisements, which increase brand awareness and loyalty. Furthermore, the continuous trend among individuals to avoid skipping commercials on television allows advertisers to convey brand messaging more effectively, boosting social video advertising market growth.
The increased use of OTT platforms by an increasing number of people around the world has given advertisers a better opportunity to get into the social video advertising market.
However, during the forecast period, the impact of GDPR and other privacy rules on the usage of internet data is projected to act as limitation of the social video advertising market.
The retail and CPG segment had the highest share of 35 percent. Cookies can be used by brands and marketers to identify and assess search results in social video advertising on mobile and desktop platforms, allowing retailers to gain a better understanding of their customers' needs.
Offline stores can improve their consumers' in-store experiences by selling products that match their needs by understanding their needs.
Furthermore, social video advertising may be used in businesses to create interactive customer experiences, boosting the effectiveness of social media marketing campaigns and ensuring efficient consumer acquisition.
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By end user, the brands/companies segment is gaining traction and dominating the social video advertising market. During the forecast period 2022-2032, the brands/companies are expected to increase at a stunning 14.2% CAGR.
Advertisers are adopting this platform to contact their targeted clients as it is less expensive than traditional advertising strategies such as television commercials, and it also allows them to reach a wider audience.
According to a study, mobile advertising or short video advertising generates money for 70-80% of social video advertising companies. In 2020, approximately 3.48 billion monthly active users accessed social networking sites such as Facebook, YouTube, LinkedIn, and others, up 14% from 2019 due to Covid-19.
The social ad services are expected to dominate the social video advertising market due to advertising businesses' increasing use of social media platforms to reach targeted clients, as well as the high use of smartphones rather than PCs for social media platforms.
During the forecast period, the social video advertising market in the Asia Pacific is expected to grow at a quick rate.
China is the most lucrative market for social video advertising, with the highest CAGR of 33.4% through 2032.
This growth can be attributed to telecommunication companies increasing their investments in high-speed internet services, which increases the adoption of smart devices, OTT platforms, social media platforms, and other social video advertising platforms.
Furthermore, India's social video advertising market is also anticipated to grow at a CAGR of 30.8% throughout the forecast period.
As a result, these factors are anticipated to indirectly propel the social video advertising market growth in the Asia Pacific during the forecast period.
On the other hand, the USA is expected to develop at a 26.9% compound annual growth rate (CAGR) in the global social video advertising market from 2022 to 2032.
The growing popularity of social media platforms such as Facebook, Snapchat, and others, as well as the increasing use of smartphones, have aided in boosting the market demand for social video advertising in the United States.
Furthermore, the expanding dominance of OTT platforms, as well as massive corporate investments in research and development, are driving significant market growth in social video advertising.
Some companies, such as Interactive Advertising Bureau, Buzzfeed Inc., and Verizon Media, have been important drivers of the social video advertising market's growth.
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Advertising companies all around the world have begun to engage in social video advertising in order to provide better ad content to their audiences. To recruit better talent and allow effective corporate growth, companies have begun investing in new development centers and operating bases.
In addition, established businesses are forming alliances with data analytics firms to assess the success and engagement rates of their advertising efforts. This enables social video advertising companies to take appropriate action as needed.
Recent Developments in the Social Video Advertising Market
The social video advertising market is projected to record a CAGR of 30.4%, during 2022 to 2032.
China is expected to lead the social video advertising market by 2032.
The brands/companies segment is expected to dominate the social video advertising market by 2032.
The social video advertising market is expected to be valued at USD 198.6 Billion by 2032.
The social video advertising market size accounted for around USD 14.1 Billion in 2022.
1. Executive Summary 2. Market Overview 3. Key Market Trends 4. Global Social Video Advertising Market Demand (in Value or Size in USD Million) Analysis 2017 to 2021 and Forecast 2022 to 2032 5. Market Background 6. Global Social Video Advertising Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Solution 6.1. Social Ad Platform 6.2. Social Ad Services 6.2.1. Social Advertising Consulting 6.2.2. Implementation & Integration 6.2.3. Support and Maintenance 7. Global Social Video Advertising Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By End User 7.1. Ad Agencies 7.2. Brands/Companies 7.3. Publishers 8. Global Social Video Advertising Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Vertical 8.1. Retail & CPG 8.2. Healthcare 8.3. Banking, Financial Service & Insurance 8.4. Real Estate 8.5. Travel & Hospitality 8.6. Others 9. Global Social Video Advertising Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Region 9.1. North America 9.2. Latin America 9.3. Europe 9.4. East Asia 9.5. South Asia 9.6. Oceania 9.7. Middle East and Africa 10. North America Social Video Advertising Market Analysis 2017 to 2021 and Forecast 2022 to 2032 11. Latin America Social Video Advertising Market Analysis 2017 to 2021 and Forecast 2022 to 2032 12. Europe Social Video Advertising Market Analysis 2017 to 2021 and Forecast 2022 to 2032 13. South Asia Social Video Advertising Market Analysis 2017 to 2021 and Forecast 2022 to 2032 14. East Asia Social Video Advertising Market Analysis 2017 to 2021 and Forecast 2022 to 2032 15. Oceania Social Video Advertising Market Analysis 2017 to 2021 and Forecast 2022 to 2032 16. Middle East and Africa Social Video Advertising Market Analysis 2017 to 2021 and Forecast 2022 to 2032 17. Key Country’s Social Video Advertising Market Analysis 2021 18. Market Structure Analysis 19. Competition Analysis 19.1. Advertise.com 19.2. Longtail Ad Solutions, Inc. 19.3. Conversant LLC 19.4. PubMatic, Inc. 19.5. SpotX, Inc. 19.6. Tremor International Ltd. 19.7. Vdopia, Inc. DBA Chocolate 19.8. Verizon Media 19.9. Viant Technology LLC 19.10. ZypMedia 19.11. Other Key Players (As per Request) 20. Assumptions and Acronyms Used 21. Research Methodology
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Social Video Advertising Market
