The global social commerce market is anticipated to reach US$ 945.92 billion in 2023. The adoption of social commerce is expected to surpass US$ 13,040.3 billion by 2033. Future Market Insights forecasts the demand for social commerce to grow by 30% CAGR between 2023 and 2033.
The rapid growth of the social commerce industry is not just due to the latest trend, but a shift in the way customers shop online. With the convenience, influence, and opportunities it provides, the market is expected to continue to grow in the coming years. Social commerce takes the lead in revolutionizing the way customers shop online.
Latest Trends Driving the Adoption of Social Commerce
Social media is not only a source of entertainment, but it is also a platform that has a significant impact on purchasing decisions. People tend to buy products that have been recommended or seen by someone they trust. This trend, along with the increasing number of interested buyers from platforms like Pinterest, Snapchat, Facebook, and Instagram, is driving the market growth.
In addition, social commerce gives merchants and brands the power to combine social media and e-commerce, providing a unique branding opportunity. Brands can create an enhanced social media presence and engage with customers through daily content.
Leveling the Playing Field: Opportunities for Small Businesses
Social commerce is not just for large corporations, but it also provides opportunities for small businesses and individuals. Consumers are more likely to buy from small businesses through social commerce compared to traditional e-commerce sites. With the increasing amount of time people spend on social media platforms, small businesses can reach a wider audience and increase their sales.
Changing Consumer Preferences: Driving Market Growth
Consumers' preferences and attitudes have changed, and this shift is driving the social commerce market growth. With the innovations in mobile technology and the desire for instant customer service, consumers are looking for new ways to engage with brands using technology. Younger generations, such as millennials and Gen Z, are dominating the social commerce industry, with over 60% of purchases made through social media platforms.
Challenges Affecting the Market Growth
Despite the positive growth projections for the market in the coming years due to various benefits, there is a growing concern among social media users about the collection and potential misuse of their personal information by these platforms. This concern has the potential to hinder market growth, as users become increasingly wary of sharing their data online.
However, the market is responding to these security concerns by partnering with third-party payment platforms to offer a safer and more secure payment environment to consumers. Retailers and vendors are making efforts to ensure data privacy and reduce the risk of cyberattacks, and as such, these long-term concerns are expected to be addressed and resolved shortly.
| Attributes | Details |
|---|---|
| Social Commerce Market Estimated Year Value (2023) | US$ 945.92 billion |
| Social Commerce Market Projected Year Value (2033) | US$ 13,040.3 billion |
| Value CAGR (2023 to 2033) | 30% |
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The social commerce business has expanded quickly, since it has opened up new horizons of opportunity for medium and small-sized enterprises (SMEs). When purchasing through social commerce as opposed to e-commerce platforms, customers are more likely to expect to do so from a smaller company. Another study found that during the forecast period, 8 to 10 American firms plan to sell on social media platforms. 12% of e-Commerce businesses (mainly SMEs) currently sell on social media, and 30% of them want to do so by 2033.
During the forecast period, the market is projected to experience substantial growth compared to the period of 2017 to 2022. The social commerce market is likely to record a 30% CAGR from 2023 to 2033, in comparison to the 21% CAGR registered from 2017 to 2022.
Market Growth during 2023 to 2033
| US$ billion 2025 | 1,598.6 |
|---|---|
| US$ billion 2028 | 3,512.13 |
| US$ billion2032 | 10,031.0 |
As per FMI, the USA social commerce industry is estimated to capture a market share of around 40% in the global market. With a large number of consumers and businesses adopting social media for commerce purposes, the region is expected to continue to play a significant role in the growth of the global market. The country is considered to be a hub for technological advancements and innovation, which is one of the key factors driving the growth of the social commerce industry in the region.
The USA e-commerce industry is well-established, with a large number of online retailers operating in the country. This has led to the rise of social commerce, as consumers increasingly use social media to make purchases. Social media platforms like Facebook, Twitter, and Instagram are widely used in the country and are increasingly integrating shopping features, making it easier for consumers to make purchases directly from the platforms.
In addition, the USA has a large number of businesses that are leveraging social media for marketing and advertising purposes. Companies are investing in social media marketing to reach out to their target audience and drive sales. This is expected to drive the growth of the social commerce industry in the region.
As per FMI, the German social commerce industry is estimated to capture a market share of around 20% in the global market. With a large number of consumers and businesses adopting social media for commerce purposes, Germany is expected to continue to play a significant role in the growth of the global market.
Germany is a key player in the European social commerce industry and holds a significant share of the global market. The country has a large number of e-commerce businesses, with a well-established online shopping industry. This has led to the rise of social commerce, as consumers increasingly use social media to make purchases.
Social media platforms like Facebook, Twitter, and Instagram are widely used in Germany and are increasingly integrating shopping features, making it easier for consumers to make purchases directly from the platforms. Additionally, businesses in the country are leveraging social media for marketing and advertising purposes, providing a boost to the growth of the social commerce industry.
Germany has a high adoption rate of digital technologies and a large number of tech-savvy consumers, further driving the growth of the social commerce market in the region. The country has a strong economy, which is expected to provide further support to the growth of the market.
The Asia Pacific social commerce industry is estimated to capture a market share of around 30% in the global market. With a large number of consumers and businesses adopting social media for commerce purposes, the region is expected to continue to play a significant role in the growth of the global market.
Asia Pacific is one of the fastest-growing regions in the social commerce industry and is expected to play a significant role in the growth of the global market. The region is home to a large number of developing economies, with a growing number of consumers and businesses adopting digital technologies, including social media.
Countries like China, India, and Indonesia are witnessing rapid growth in their e-commerce industries, with a large number of consumers using social media for commerce purposes. Social media platforms like WeChat and Shopee are widely used in the region and are increasingly integrating shopping features, making it easier for consumers to make purchases directly from the platforms.
In addition, businesses in the region are increasingly leveraging social media for marketing and advertising purposes. Companies are investing in social media marketing to reach out to their target audience and drive sales, which is expected to drive the growth of the social commerce industry in the region.
As per FMI, the South Korea social commerce market is estimated to capture a market share of around 15% in the global market. With a large number of consumers and businesses adopting social media for commerce purposes, the region is expected to continue to play a significant role in the growth of the global market.
South Korea has emerged as a key player in the global social commerce industry, with a significant share of the market. The country is known for its high-tech infrastructure and widespread use of technology, which has helped to drive the growth of the social commerce industry.
In South Korea, social media platforms like KakaoTalk, Naver, and Band are widely used by consumers and businesses. These platforms have integrated shopping features, making it easier for consumers to make purchases directly from the platforms. Additionally, the country's e-commerce industry is well-established, with a large number of online retailers operating in the region.
In addition, South Korean businesses are leveraging social media for marketing and advertising purposes. Companies are investing in social media marketing to reach out to their target audience and drive sales, which is expected to drive the growth of the social commerce industry in the region.
Principal Consultant
The business-to-consumer (B2C) segment in the social commerce market has held a dominant position, with a market share of 56% in 2022. This segment is expected to continue its significant growth rate during the forecast period, driven by shifts in consumer behavior, adoption of digital modes, and rising demand for easier shopping experiences. Social commerce platforms allow customers to easily browse, select, and purchase products, while also viewing reviews from other users.
On the other hand, the customer-to-customer (C2C) segment is expected to experience a rapid growth rate of 28% during the forecast period. This segment refers to websites that act as intermediaries between customers, enabling them to switch between the roles of seller and buyer based on their needs.
The business-to-business (B2B) segment is expected to experience steady growth in the coming years, as companies and businesses use this model to sell their products and services to other buyer companies. This segment also caters to niche markets and fulfills the unique requirements of its customers.
Video Commerce dominated the social commerce market with a staggering 42.5% share in 2022, and is projected to grow at a CAGR of 33.6% in the forecast years. With live-stream shopping emerging as a popular trend, retailers are capitalizing on this opportunity to increase sales conversion rates and enhance the customer experience.
For example, Walmart Inc. entered into a partnership with TikTok and conducted a successful pilot test for live-stream shopping in December 2021. As video commerce continues to grow in popularity, key players are jumping on the bandwagon with their versions, such as YouTube Short, Snapchat Spotlight, and Instagram Reels. The boom in short-form videos, particularly in the Asia Pacific region and in Western countries, is expected to drive engagement and further boost the growth of the video commerce segment.
In 2022, the apparel industry dominated the social commerce market, with a revenue share of approximately 23.4%. Clothing and apparel is the most popular product category on social media platforms, due to their widespread popularity and demand. During the pandemic, fashion retailers have utilized social media to create unique shopping experiences, collaborate with influencers and connect with customers in new ways.
The personal and beauty care segment is poised for significant growth, with an estimated CAGR of 36.2% during the forecast period. Consumers are drawn to online shopping for personal and beauty care products, as they have a clear understanding of the product and user experience. Personal and beauty care brands place a high value on customer data and use it for targeted marketing and product development.
The social commerce industry is highly competitive, with a large number of players operating in the industry. Leading players in the market include Amazon, Facebook, Alibaba, Twitter, and Google. These companies are investing in innovation and developing new technologies to enhance the shopping experience for consumers.
Innovative Technologies by Key Players and Investment Opportunities
Amazon
Amazon is leveraging its vast e-commerce ecosystem to integrate social shopping features into its platform. The company is also investing in AI-powered recommendations and personalized shopping experiences to enhance the customer experience.
Facebook is leveraging its massive user base to drive the growth of its social commerce offerings. The company is integrating shopping features into its platform, allowing consumers to make purchases directly from the platform. Facebook is also investing in augmented reality and virtual reality technologies to enhance the shopping experience for consumers.
Alibaba
Alibaba is leveraging its expertise in e-commerce and logistics to drive the growth of its social commerce offerings. The company is integrating social shopping features into its platform, making it easier for consumers to make purchases. Alibaba is also investing in AI and machine learning technologies to enhance the shopping experience for consumers.
Twitter is leveraging its massive user base and real-time news feed to drive the growth of its social commerce offerings. The company is integrating shopping features into its platform, allowing consumers to make purchases directly from the platform. Twitter is also investing in AI-powered recommendations and personalized shopping experiences to enhance the customer experience.
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Recent Developments in the Market
The market has the potential to be worth US$ 945.92 billion in 2023.
From 2017 through 2022, sales soared profoundly at a 21% HCAGR.
The market is expected to sustain growth at a 30% CAGR through 2033.
By 2033, the global market is expected to be around US$ 13,040.3 billion.
With a market share of 56%, the business-to-consumer (B2C) segment prevails.
1. Executive Summary | Social Commerce Market
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
3.5. PESTLE and Porter’s Analysis
3.6. Regulatory Landscape
3.6.1. By Key Regions
3.6.2. By Key Countries
3.7. Regional Parent Market Outlook
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Business Model
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) Analysis By Business Model, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Business Model, 2023 to 2033
5.3.1. Business to Consumer
5.3.2. Business to Business
5.3.3. Consumer to Consumer
5.4. Y-o-Y Growth Trend Analysis By Business Model, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Business Model, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) Analysis By Product Type, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Product Type, 2023 to 2033
6.3.1. Personal & Beauty Care
6.3.2. Apparels
6.3.3. Accessories
6.3.4. Home Products
6.3.5. Health Supplements
6.3.6. Food and Beverages
6.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-user
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) Analysis By End-user , 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End-user , 2023 to 2033
7.3.1. Individual
7.3.2. Commercial
7.4. Y-o-Y Growth Trend Analysis By End-user , 2018 to 2022
7.5. Absolute $ Opportunity Analysis By End-user , 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
8.1. Introduction
8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022
8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. South Asia
8.3.5. East Asia
8.3.6. Oceania
8.3.7. MEA
8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
9.2.1. By Country
9.2.1.1. USA
9.2.1.2. Canada
9.2.2. By Business Model
9.2.3. By Product Type
9.2.4. By End-user
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Business Model
9.3.3. By Product Type
9.3.4. By End-user
9.4. Key Takeaways
10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Country
10.2.1.1. Brazil
10.2.1.2. Mexico
10.2.1.3. Rest of Latin America
10.2.2. By Business Model
10.2.3. By Product Type
10.2.4. By End-user
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Business Model
10.3.3. By Product Type
10.3.4. By End-user
10.4. Key Takeaways
11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. Germany
11.2.1.2. United kingdom
11.2.1.3. France
11.2.1.4. Spain
11.2.1.5. Italy
11.2.1.6. Rest of Europe
11.2.2. By Business Model
11.2.3. By Product Type
11.2.4. By End-user
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Business Model
11.3.3. By Product Type
11.3.4. By End-user
11.4. Key Takeaways
12. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. India
12.2.1.2. Malaysia
12.2.1.3. Singapore
12.2.1.4. Thailand
12.2.1.5. Rest of South Asia
12.2.2. By Business Model
12.2.3. By Product Type
12.2.4. By End-user
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Business Model
12.3.3. By Product Type
12.3.4. By End-user
12.4. Key Takeaways
13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Country
13.2.1.1. China
13.2.1.2. Japan
13.2.1.3. South Korea
13.2.2. By Business Model
13.2.3. By Product Type
13.2.4. By End-user
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Business Model
13.3.3. By Product Type
13.3.4. By End-user
13.4. Key Takeaways
14. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Country
14.2.1.1. Australia
14.2.1.2. New Zealand
14.2.2. By Business Model
14.2.3. By Product Type
14.2.4. By End-user
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Business Model
14.3.3. By Product Type
14.3.4. By End-user
14.4. Key Takeaways
15. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
15.2.1. By Country
15.2.1.1. GCC Countries
15.2.1.2. South Africa
15.2.1.3. Israel
15.2.1.4. Rest of MEA
15.2.2. By Business Model
15.2.3. By Product Type
15.2.4. By End-user
15.3. Market Attractiveness Analysis
15.3.1. By Country
15.3.2. By Business Model
15.3.3. By Product Type
15.3.4. By End-user
15.4. Key Takeaways
16. Key Countries Market Analysis
16.1. USA
16.1.1. Pricing Analysis
16.1.2. Market Share Analysis, 2022
16.1.2.1. By Business Model
16.1.2.2. By Product Type
16.1.2.3. By End-user
16.2. Canada
16.2.1. Pricing Analysis
16.2.2. Market Share Analysis, 2022
16.2.2.1. By Business Model
16.2.2.2. By Product Type
16.2.2.3. By End-user
16.3. Brazil
16.3.1. Pricing Analysis
16.3.2. Market Share Analysis, 2022
16.3.2.1. By Business Model
16.3.2.2. By Product Type
16.3.2.3. By End-user
16.4. Mexico
16.4.1. Pricing Analysis
16.4.2. Market Share Analysis, 2022
16.4.2.1. By Business Model
16.4.2.2. By Product Type
16.4.2.3. By End-user
16.5. Germany
16.5.1. Pricing Analysis
16.5.2. Market Share Analysis, 2022
16.5.2.1. By Business Model
16.5.2.2. By Product Type
16.5.2.3. By End-user
16.6. United kingdom
16.6.1. Pricing Analysis
16.6.2. Market Share Analysis, 2022
16.6.2.1. By Business Model
16.6.2.2. By Product Type
16.6.2.3. By End-user
16.7. France
16.7.1. Pricing Analysis
16.7.2. Market Share Analysis, 2022
16.7.2.1. By Business Model
16.7.2.2. By Product Type
16.7.2.3. By End-user
16.8. Spain
16.8.1. Pricing Analysis
16.8.2. Market Share Analysis, 2022
16.8.2.1. By Business Model
16.8.2.2. By Product Type
16.8.2.3. By End-user
16.9. Italy
16.9.1. Pricing Analysis
16.9.2. Market Share Analysis, 2022
16.9.2.1. By Business Model
16.9.2.2. By Product Type
16.9.2.3. By End-user
16.10. India
16.10.1. Pricing Analysis
16.10.2. Market Share Analysis, 2022
16.10.2.1. By Business Model
16.10.2.2. By Product Type
16.10.2.3. By End-user
16.11. Malaysia
16.11.1. Pricing Analysis
16.11.2. Market Share Analysis, 2022
16.11.2.1. By Business Model
16.11.2.2. By Product Type
16.11.2.3. By End-user
16.12. Singapore
16.12.1. Pricing Analysis
16.12.2. Market Share Analysis, 2022
16.12.2.1. By Business Model
16.12.2.2. By Product Type
16.12.2.3. By End-user
16.13. Thailand
16.13.1. Pricing Analysis
16.13.2. Market Share Analysis, 2022
16.13.2.1. By Business Model
16.13.2.2. By Product Type
16.13.2.3. By End-user
16.14. China
16.14.1. Pricing Analysis
16.14.2. Market Share Analysis, 2022
16.14.2.1. By Business Model
16.14.2.2. By Product Type
16.14.2.3. By End-user
16.15. Japan
16.15.1. Pricing Analysis
16.15.2. Market Share Analysis, 2022
16.15.2.1. By Business Model
16.15.2.2. By Product Type
16.15.2.3. By End-user
16.16. South Korea
16.16.1. Pricing Analysis
16.16.2. Market Share Analysis, 2022
16.16.2.1. By Business Model
16.16.2.2. By Product Type
16.16.2.3. By End-user
16.17. Australia
16.17.1. Pricing Analysis
16.17.2. Market Share Analysis, 2022
16.17.2.1. By Business Model
16.17.2.2. By Product Type
16.17.2.3. By End-user
16.18. New Zealand
16.18.1. Pricing Analysis
16.18.2. Market Share Analysis, 2022
16.18.2.1. By Business Model
16.18.2.2. By Product Type
16.18.2.3. By End-user
16.19. GCC Countries
16.19.1. Pricing Analysis
16.19.2. Market Share Analysis, 2022
16.19.2.1. By Business Model
16.19.2.2. By Product Type
16.19.2.3. By End-user
16.20. South Africa
16.20.1. Pricing Analysis
16.20.2. Market Share Analysis, 2022
16.20.2.1. By Business Model
16.20.2.2. By Product Type
16.20.2.3. By End-user
16.21. Israel
16.21.1. Pricing Analysis
16.21.2. Market Share Analysis, 2022
16.21.2.1. By Business Model
16.21.2.2. By Product Type
16.21.2.3. By End-user
17. Market Structure Analysis
17.1. Competition Dashboard
17.2. Competition Benchmarking
17.3. Market Share Analysis of Top Players
17.3.1. By Regional
17.3.2. By Business Model
17.3.3. By Product Type
17.3.4. By End-user
18. Competition Analysis
18.1. Competition Deep Dive
18.1.1. Etsy, Inc.
18.1.1.1. Overview
18.1.1.2. Product Portfolio
18.1.1.3. Profitability by Market Segments
18.1.1.4. Sales Footprint
18.1.1.5. Strategy Overview
18.1.1.5.1. Marketing Strategy
18.1.2. Fashnear Technologies Private Limited (Meesho)
18.1.2.1. Overview
18.1.2.2. Product Portfolio
18.1.2.3. Profitability by Market Segments
18.1.2.4. Sales Footprint
18.1.2.5. Strategy Overview
18.1.2.5.1. Marketing Strategy
18.1.3. Facebook Inc.
18.1.3.1. Overview
18.1.3.2. Product Portfolio
18.1.3.3. Profitability by Market Segments
18.1.3.4. Sales Footprint
18.1.3.5. Strategy Overview
18.1.3.5.1. Marketing Strategy
18.1.4. Pinduoduo Inc.
18.1.4.1. Overview
18.1.4.2. Product Portfolio
18.1.4.3. Profitability by Market Segments
18.1.4.4. Sales Footprint
18.1.4.5. Strategy Overview
18.1.4.5.1. Marketing Strategy
18.1.5. Pinterest, Inc.
18.1.5.1. Overview
18.1.5.2. Product Portfolio
18.1.5.3. Profitability by Market Segments
18.1.5.4. Sales Footprint
18.1.5.5. Strategy Overview
18.1.5.5.1. Marketing Strategy
18.1.6. Poshmark
18.1.6.1. Overview
18.1.6.2. Product Portfolio
18.1.6.3. Profitability by Market Segments
18.1.6.4. Sales Footprint
18.1.6.5. Strategy Overview
18.1.6.5.1. Marketing Strategy
18.1.7. Roposo
18.1.7.1. Overview
18.1.7.2. Product Portfolio
18.1.7.3. Profitability by Market Segments
18.1.7.4. Sales Footprint
18.1.7.5. Strategy Overview
18.1.7.5.1. Marketing Strategy
18.1.8. Snap, Inc.
18.1.8.1. Overview
18.1.8.2. Product Portfolio
18.1.8.3. Profitability by Market Segments
18.1.8.4. Sales Footprint
18.1.8.5. Strategy Overview
18.1.8.5.1. Marketing Strategy
18.1.9. Taobao
18.1.9.1. Overview
18.1.9.2. Product Portfolio
18.1.9.3. Profitability by Market Segments
18.1.9.4. Sales Footprint
18.1.9.5. Strategy Overview
18.1.9.5.1. Marketing Strategy
18.1.10. TikTok (Douyin)
18.1.10.1. Overview
18.1.10.2. Product Portfolio
18.1.10.3. Profitability by Market Segments
18.1.10.4. Sales Footprint
18.1.10.5. Strategy Overview
18.1.10.5.1. Marketing Strategy
18.1.11. Trell Shop
18.1.11.1. Overview
18.1.11.2. Product Portfolio
18.1.11.3. Profitability by Market Segments
18.1.11.4. Sales Footprint
18.1.11.5. Strategy Overview
18.1.11.5.1. Marketing Strategy
18.1.12. Twitter, Inc.
18.1.12.1. Overview
18.1.12.2. Product Portfolio
18.1.12.3. Profitability by Market Segments
18.1.12.4. Sales Footprint
18.1.12.5. Strategy Overview
18.1.12.5.1. Marketing Strategy
18.1.13. PayPal Holdings Inc.
18.1.13.1. Overview
18.1.13.2. Product Portfolio
18.1.13.3. Profitability by Market Segments
18.1.13.4. Sales Footprint
18.1.13.5. Strategy Overview
18.1.13.5.1. Marketing Strategy
18.1.14. Xiaohongshu
18.1.14.1. Overview
18.1.14.2. Product Portfolio
18.1.14.3. Profitability by Market Segments
18.1.14.4. Sales Footprint
18.1.14.5. Strategy Overview
18.1.14.5.1. Marketing Strategy
18.1.15. Yunji Sharing Technology Co., Ltd.
18.1.15.1. Overview
18.1.15.2. Product Portfolio
18.1.15.3. Profitability by Market Segments
18.1.15.4. Sales Footprint
18.1.15.5. Strategy Overview
18.1.15.5.1. Marketing Strategy
18.1.16. Alibaba Group Holding Ltd.
18.1.16.1. Overview
18.1.16.2. Product Portfolio
18.1.16.3. Profitability by Market Segments
18.1.16.4. Sales Footprint
18.1.16.5. Strategy Overview
18.1.16.5.1. Marketing Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
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Social Commerce Market
