According to the estimates by survey report for sales of snus globally, its market valuation for 2023 is around USD 2.9 billion. However, during the years between 2023 and 2033, the global snus market is set to register a reasonable CAGR of 5%. Further, the global snus market analysis report by FMI predicts its value to reach roughly USD 4.7 billion by 2033.
The countries with a higher percentage of snus users are expected to further boost this market’s anticipated 5% CAGR during the forecast years. Tobacco and cigarette addicts in these countries are also actively turning to different types of snus products these days. The decreased risk of lung, pancreatic, and oral malignancies and respiratory ailments associated with snus usage are the primary reasons.
Awareness regarding the detrimental consequences of smoking while ignoring the less damaging effects of snus can be blamed for the dramatic rise of its value. Snus users believe that it is less harmful than conventional tobacco products like cigarettes and chewing tobacco or any other tobacco use method. Steam pasteurizing of tobacco prevents the growth of bacteria that create tobacco-specific nitrosamines, unlike in other non-smoking tobacco products, which are carcinogenic.
The popularity and sales of snus is ascending rapidly nowadays primarily because of their desired effects on users and ease of availability. Also, the Health Minister of Norway has stated that the production of packaging boxes with vivid designs and new slogans has increased snus consumption by teenagers.
For young customers, the growth of e-commerce is indeed an industry development that helped the snus business in many Asia Pacific nations. Online shops provide a wider variety of products and discounted pricing than physical stores, which is fueling the expansion of the snus market over online channels.
One of the other main factors driving the market is the simplicity of the snus application experienced by its customers. Moreover, flavored snus products taste better, and are more enticing, which is expected to fuel the market’s expansion in the upcoming years. Snus usage has also been encouraged in part by the product's convenience against cigarettes having the harmful consequence of passive smoking.
Presently the leading market participants are witnessing higher sales for flavors like menthol, licorice, and vanilla that can attract young people. To improve brand recognition, additional tastes including eucalyptus, berries, citrus, cedar, bergamot, hay, spices, hay, and tea are also in the pipeline.
| Attributes | Details |
|---|---|
| Snus Market Share (2022) | USD 2.75 billion |
| Snus Market Size Value (2023) | USD 2.9 billion |
| Snus Market Size Value (2033) | USD 4.7 billion |
| Snus Market Growth Rate (2023 to 2033) | 5% |
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The global snus market size was determined to be worth around USD 2.3 billion in 2018 but reached USD 2.5 billion in 2022. This sluggish growth was attained by the market by exhibiting an average CAGR of 3.5% from 2018 to 2022 under the pandemic business downfall.
The availability and sales of snus products during the pandemic decreased as it was considered non-essential item by many governments. Moreover, tobacco users were more prone to Covid-19 infection which had a severe effect on the worldwide business of tobacco and its products.
The main element influencing the rising snus usage is the state's efforts to reduce smoking by permitting the use of nicotine and tobacco replacements. Due to this, businesses all over the world have progressively expanded into producing alternative products, such as the Swedish-style snus. It is a specific kind of smokeless tobacco used for the preparation of snus and is quite popular among users.
Snus is growing increasingly popular in the United States as an alternative to chewing, dipping, smoking, or any other nicotine delivery method. Though it is served as a smokeless product, this extremely addictive substance has more nicotine in it than a normal cigarette.
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Given the growing popularity of flavored products, the fruit-flavored snus segment's growth is recalibrated to a higher 5.9% CAGR over the following ten years. Millennial enjoy sweet flavors and aromas, which is the primary reason why this segment is so popular, especially the candy-flavored snus sub-segment.
Similarly, the mint-flavored snus is also expected to follow an average growth rate of 5% through 2033 with its growing acceptance among many users. Since many snus users prefer the pleasantness, and intensity of mint-flavored snus, this segment is a favorite, particularly among the younger age groups.
But by the conclusion of this forecast period, the original snus segment is reviewed in the report to touch USD 2 billion. This segment is expected to continue to grow at its earlier growth rate of 4.8% and remain a prominent category in the coming days.
By contributing a revenue share of more than 80% of the snus business in 2022, the portion product segment owned the market. White, dry white, all-white, and original portion types are some sub-segments that are available in the market and covered by the report. Even during the projected period, this segment is predicted to get popular among newcomers and register a CAGR of 4.3%.
This global snus market analysis report generated by FMI majorly focuses on North America, traditionally considered a convenient region for such items. With an overall market share of more than 40% in 2022, the North American region dominated the worldwide snus industry. In the United States, the market demand for snus is going to be around USD 792 million in the year 2023. Meanwhile, the sales of snus in the Canadian market is poised to grow at a rate of 4.2% during the forecast years.
The snus market in Latin American countries is projected to register a CAGR of 5.5% during the course of the forecast years. Countries like Mexico, and Cuba, with a strong foundation for tobacco production and industries, are anticipated to have a major influence on snus market players based in the United States.
In the European region, the supply of snus from Germany is anticipated to rise at a growth rate of around 3.4% through 2033. Snus usage volume in Sweden has already exceeded cigarette, which is a key factor in the expansion of the European snus industry.
The use of snus may become more popular in European nations as a result of government initiatives to prevent smoking by allowing the use of tobacco or nicotine substitutes. The year 2019 saw the Swiss introduction of the Nordic Spirit brand's snus tobacco-free products only after Federal Office for Public Health authorized their sale. As per the records, the snus market in Switzerland has grown since the introduction of this new product brand by Nordic Spirit.
Over the forecast period, the snus market in China is predicted to grow at a higher CAGR of 8.3% than any other country. The demand for snus in this country is projected to reach up to USD 1,150 million by the year 2033.
India, Japan, Australia, and South Korea are some other more notable regional snus markets witnessing a vigorous up trend in present days. India, Australia, and South Korea together are expected to witness a lucrative market opportunity for snus sale in terms of absolute growth. The total sales of snus in these three countries are slated to reach up to USD 651 million by the year 2033. Meanwhile, the demand for snus in Japan could project a growth rate of 2.6% predicted for the years between 2023 and 2033.
Interestingly, the global snus market survey report finds the market opportunity for snus manufacturers is growing remarkably in some countries that were overlooked before. The year-on-year growth in sales of snus in the Middle East and Africa between 2023 and 2033 is anticipated to be 5.5%. Many countries in this geographical region have minimum restrictions on cigarette sales and have not outlawed or forbidden snus use and sales.
As both national and international groups are working to reduce the number of smokers in Africa it could strengthen the regional snus markets. Additionally, increased regional investments in the establishment of new small-scale tobacco industries are anticipated to further boost this expansion.
The overall global snus market is extremely competitive given the presence of many international as well as local producers and suppliers. Due to a bigger proportion of customer preference in both mature and emerging countries, branded enterprises have a stronger penetration across many countries.
Key competitors including Swedish Match AB, Imperial Brand, and Altria Group Inc. maintain significant market shares owing to their extensive presence and sales channels. Additionally, these leading snus companies have always viewed new flavor development and product innovation as a way to improve brand performance.
Presently, experimentation and release of new snus flavors are becoming a key strategy to retain current clients and draw in new ones. To profit from these emerging opportunities, many new players have already entered the snus market competition with a wide range of flavors.
A regional division of Altria Group, Inc. called Phillip Morris International purchased the Danish snus maker AG Snus Aktieselskab in May 2021. This merger with Phillip Morris along with its many brand portfolios offers a rare chance to considerably boost AG Snus' sales in overseas markets.
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The snus market is valued at USD 2.9 billion in 2023.
The snus market is likely to surge at 5% CAGR, reaching USD 4.7 billion by 2033.
Japan, South Korea, and China are notable Asia Pacific countries in the snus market.
China's snus market anticipates remarkable growth, with demand projected to hit USD 1,150 million by 2033.
Key snus market players are British American Tobacco PLC, Chickylicious AB, and Gajane Gross AB.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Portion Snus 5.2. Loose Snus 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Flavour 6.1. Mint 6.2. Herbal 6.3. Fruit 6.4. Others 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channels 7.1. Tobacco Stores 7.2. Convenience Stores 7.3. Online Retail Stores 7.4. Supermarket/Hypermarket 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. North America 8.2. Latin America 8.3. Europe 8.4. Asia Pacific 8.5. MEA 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. Key Countries Market Analysis 15. Market Structure Analysis 16. Competition Analysis 16.1. Swedish Match 16.2. JT International 16.3. Imperial Brands PLC 16.4. British American Tobacco 16.5. AG Snus 16.6. GN Tobacco Sweden AB 16.7. Reckitt Benckiser 16.8. Dholakia Tobacco PVT. LTD 16.9. Gn Tobacco Sweden AB 16.10. Altria Group Inc. 17. Assumptions & Acronyms Used 18. Research Methodology
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Snus Market
