Smart Shoes Market Outlook (2023 to 2033)

The smart shoes market is likely to expand its roots at a robust CAGR of 22.7% during the forecast period. The market is expected to hold a share of US$ 269 million in 2023 while it is anticipated to cross a value of US$ 2.1 billion by 2033.

The smart shoes market outlook states that the changing design and fashion along with the higher penetration of the latest technology into the footwear industry is anticipated to raise market demand. Furthermore, connected technology for a better run with wearable fitness trackers and smart clothing is driving the market. The current young generation adopting the latest technological trends along with smart footwear, advanced smart shoes not only track the activity and the distance covered by the end users, but also involve sensory technology, gyroscope, accelerometer, pressure sensors, GPS, altimeter, and processor, and the gyroscope functions in detecting the shoe’s tilt and rotation as the foot moves while walking or running, are aspects fueling the market growth. Although, the pressure sensors track the weight and impact distribution on the foot that further measuring the potential injury spots.

The end user looks for a footwear solution that also tracks their location and delivers halt options between the running stoppages. To improve the running style, the processor suggests new running styles in order to enhance the running experience. Advanced connectivity options such as Bluetooth helps in transmitting data to your smartphone. This smart shoe technology involves different options like smart shoes for runners, gamers, and senior citizens. While these shoes are beneficial in enhancing the overall running experience through data tracking and running suggestions, gaming shoe technology turns real-life athletic performance into in-game scores. For instance, Google, Adidas, and EA Sports have partnered to deliver smart-tech shoes that perform similarly. The technology also helps senior citizens if used diagnostically while tracking data can aid rehabilitation and regeneration after an accident or injury.

Attributes Details
Smart Shoe Market CAGR (2023 to 2033) 22.7%
Smart Shoe Market Size (2023) US$ 269.0 million
Smart Shoe Market Size (2033) US$ 2.1 billion

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How is the Future Outlook for Smart Shoes Market in Comparison to the Historical Pattern? 

Short-term Growth: From 2017 to 2022, the global smart shoe market registered a CAGR of 21.5%. The footwear market across the globe had witnessed substantial growth in the past few decades. The increasing adoption of smart footwear in sports as well as the inclination of the population towards luxury and comfort footwear has given rise to the smart shoe market. The market for smart shoes in sports is expected to gain traction with the betterment in shoe material quality and other characteristics such as water-resistant, and self-lacing shoes.

Mid-term Growth: The increasing awareness regarding the use of synthetic leather in smart shoes has attracted a substantial population in recent years, alternatively boosting the market for the smart shoe. The increasing fad of sustainable footwear towards the growing significance of environment preservation and opposition to animal cruelty has fueled the market for footwear that is made using synthetic products.

Long-term Growth: The global market is projected to expand at a significant CAGR during the forecast period. Owing to the fast-pacing trend of smart wearables and increased frequency in the innovation of such products the manufacturers are highly investing in the creation of their products to cater to the increasing needs and demands in the market. Considering these factors, the market is projected to witness a CAGR of 22.7% to reach US$ 2.1 billion by 2033. The craze for technological innovations is likely to increase the average growth rate by the end of the forecast period.

 How is the Increasing Adoption of Smart Wearables Helping the Market Growth?

Smart wearables have become the key aspects that influence the purchase decision of customers. The smart wearable is expected to be the prominent market of front-line organizations. The smart shoe market is continuously growing and improving, and market players are focused on introducing new types of footwear in the market. Customers choose their preferred footwear based on attributes such as comfort, technology, features, versatility, style, speed, and design.

Consumers seek value addition in products that they chose to purchase, due to which products such as smart shoes are gaining traction in the footwear market. Organizations are intensively involved in research and development to introduce new & innovative products, which is expected to help boost their customer base.

In the race to be ahead of brands such as Nike and Puma, market players are focusing on introducing smart shoes that are specially designed for various purposes such as basketball, golf, and other sports.

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Sudip Saha

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Factors Contributing to the Market Growth

  • Product innovation is at its peak in the footwear industry. Thus, the integration of technological features in shoes is helping users to understand movement better.
  • Ground-breaking innovations in smart shoes that count steps and tie lace are being preferred by millennials and generation Z. In addition, personalized feedback provided by smart shoes is gaining traction in the market.
  • Integration of personal smart wearables with smart shoes is fueling the growth of the market owing to easy access to real-time insights.

Opportunities in Smart Shoes Market

The market for smart shoes is still at a nascent stage. Thus, manufacturers of smart shoes are investing in research and development and studying consumer behavior to understand the requirement. In addition, start-up players have shown a keen inclination in revolutionizing the smart shoe market and are adding technological features to attract a larger consumer base.

The combination of smart wearables along with the integration of smart shoes is shaping the landscape of the smart shoe market. in the upcoming years, smart shoes are expected to help disabled people to walk. This is expected to be a key change and companies and users are expected to benefit from same.

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Smart Shoes Market Country-wise Insights 

Region Absolute Market Growth
United States US$ 505.4 million
United Kingdom US$ 75.4 million
China US$ 663.3 million
Japan US$ 49.1 million
India US$ 184.8 million

Which Region Leads the Market in terms of Market Share and CAGR?

Fresh Technology, Manufacturing Techniques, and the Presence of Smart Technology Giants make the Chinese Market a Prominent One

China Market CAGR (2023 to 2033) 35.7%
China Market Absolute Doller Growth (US$ million/billion) US$ 663.3 million

China leads the smart shoes market in terms of market share as well as the CAGR. The region is expected to cross a value of US$ 696.2 million by 2033, while it thrives on a very strong CAGR of 35.7% during the forecast period. Smart shoe sales in East Asia are expected to register a CAGR of 15.1% from 2023 to 2033. China is one of the most prominent regions in the footwear industry that is contributing towards market growth on the back of key brands present in the region. These brands are implementing different strategies such as the launch of a US$ 30 shoe in the regional market by Xiaomi.

What Makes the United States the Leading Market in terms of CAGR?

Footwear Brands Integrating with Technological Giants are likely to Transform the Regional Market

Region Attributes
United States Market CAGR (2023 to 2033) 20.8%
United States Market Absolute Doller Growth (US$ million/billion) US$ 505.4 million

North America is expected to remain one of the key markets. Accounting for most of the market share, the United States is likely to lead in terms of market share in 2023 in North America. The United States thrived on a comparatively higher CAGR of 23% between 2017 and 2022. However, the market has slightly slowed its pace with a CAGR of 20.8% between 2023 and 2033. It is expected to cross a value of US$ 595.4 million by 2033.

The United States is a significant market for smart shoes, which can be attributed to the high rate of adoption of healthcare and sports footwear by the residing population in recent years. Moreover, consumers’ willingness to pay more for premium and high-tech products is creating opportunities for the players in the region.

How will the Smart Shoes Market Expand across India?

Region Attributes
Indian Market CAGR (2023 to 2033) 28.2%
Indian Market Absolute Doller Growth (US$ million/billion) US$ 184.8 million

The Indian market is expected to rise at an impressive growth rate of 28.2% during the forecast period while it reaches a value of US$ 201.5 million by 2033. The market is driven by the high appeal of smart shoes among the regional population.

The production of footwear is increasing rapidly in developing countries such as India. India is the second-leading producer of footwear, accounting for 11.63% of global footwear production of 17.7 billion pairs. The adoption of footwear in India is also increasing and in a fact, 95% of the footwear production in India goes on to meet its domestic demand.

Category-wise Insights 

Segment Top Product Type
Top Sub-segment Step counting Shoes
CAGR (2017 to 2022) 24.8%
CAGR (2023 to 2033) 22.8%
Segment Top End User
Top Sub-segment Adult
CAGR (2017 to 2022) 18.7%
CAGR (2023 to 2033) 20.1%

Rising Awareness around Healthcare and Sports Trends puts Step Counting Shoes on the Top

Step-counting shoes lead the product type category with a CAGR of 22.8% between 2023 and 2033. The preference of a higher population for health awareness is the primary reason for the growth.

The increasing awareness regarding the benefits of calculated physical activities for a healthier and happier life has led to a change in preference of customers from conventional shoes to advanced shoes that allows them to keep count of their activities alongside evaluating their physical performance.

Adults are more Active in Healthy Lifestyles and Sports which propels the Segment’s Growth

In terms of end users, adults held a significant market share in 2021. The higher spending power of adults on smart products might be a significant factor in this growth. Moreover, the increasing preference of adults for smart products to keep track of their daily activities has fueled the demand for smart shoes. The segment flourishes at a CAGR of 20.1 % during the forecast period.

Successful Online Campaigns and the Ease of Shopping make the Online Retail Channel Prominent

Manufacturers are principally involved in improving supply chain management and logistics of products. Moreover, the trend of the smart way for retailing and product distribution is increasing rapidly including the e-commerce sales channels. There have been opportunities in the footwear industry due to the increasing popularity of e-commerce channels to purchase smart shoes.

Competition Scenario 

Companies operating in the market are aiming at unique and focused differentiating strategies to expand their business landscape and address the demand of an expanding pool of consumers. There are various noticeable techniques that vendors adopt in order to enhance the user experience as well as the manufacturing approach.

  • Footwear-Technology Amalgam: Companies focus on providing advanced technology to their end users hence it collaborates or partner with the brands that are the ace in innovation. The smart shoe gets its strength and durability from the footwear while it gets the best of technology from the technological giants. For example, Google teamed up with Adidas and EA sports in 2020 to produce smart shoes under its project jacquard smart clothing technology.
  • Fitness Promotion is the Key: The brands target the end users that are looking for ease in documenting and tracking their workout vitals such as steps, speed, and distance. Thus, leading brands cover this minimum criterion in order to produce smart shoes. For example, a Smart Indian startup named Boltt gas offered smart shoes with an added layer of AI. This shoe tracks the vitals, and running style and suggests a better running approach with the help of artificial intelligence.

Recent Market Developments

  • In 2021, Curry Brand, powered by Under Armour, launched a seven-part footwear collection named Curry Flow 9 shoe.
  • Ajanta Shoes has introduced its AI-inspired smart shoe, Impakto, which is the first ‘Made in India’ smart footwear.

Key Contributors of the Smart Shoes Market

  • Under Armour, Inc.
  • Nike, Inc.
  • Digitsole
  • Adidas Group
  • PUMA SE
  • Salted Venture Inc.
  • No new folk studio Inc.
  • Sole Power, LLC
  • Powerlace Technology Inc.
  • Intellinium
  • B-Shoe Ltd.
  • Zhor-Tech.
  • Li Ning Company Limited
  • 361 Degrees International Limited

Key Segments 

By Product Type:

  • Step Counting Shoes
  • Positioning Shoes
  • Navigation Shoes

By End User:

  • Adult
  • Children
  • Senior Citizen
  • People with Disabilities

By Sales Channel:

  • Modern Trade
  • Convenience Stores
  • Specialty Stores
  • Multi-Brand Stores
  • Online Retailers
  • Other Sales Channel

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific (APAC)
  • The Middle East & Africa (MEA)

Frequently Asked Questions

Why the United States is Witnessing Higher Growth?

Footwear brands teaming with tech giants reshape the market.

What is the Current Market Valuation?

The market is estimated to secure a valuation of US$ 269 million in 2023.

What is the Growth Forecast for the Market?

The market is forecast to register a CAGR of 22.7% through 2033.

What is the Key Trend of the Market?

Smart shoes with gyroscopes for gaming and running are trending.

What is the Prominent Market Trend?

Innovation in footwear, fashion, and fitness spurs smart shoe sales.

Table of Content

1. Executive Summary | Smart Shoe Market

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyers

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Analysis 2017 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2017 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Analysis 2017 to 2022 and Forecast 2023 to 2033, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2017 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033

        5.3.1. Step Counting Shoes

        5.3.2. Positioning Shoes

        5.3.3. Navigation Shoes

    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2017 to 2022

    5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033

6. Global Analysis 2017 to 2022 and Forecast 2023 to 2033, By End Use

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By End Use, 2017 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By End Use, 2023 to 2033

        6.3.1. Adult

        6.3.2. Children

        6.3.3. Aged

        6.3.4. People with Disabilities

    6.4. Y-o-Y Growth Trend Analysis By End Use, 2017 to 2022

    6.5. Absolute $ Opportunity Analysis By End Use, 2023 to 2033

7. Global Analysis 2017 to 2022 and Forecast 2023 to 2033, By Sales Channel

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2017 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2023 to 2033

        7.3.1. Multi-Brand Stores

        7.3.2. Exclusive Outlets

        7.3.3. Online Retailers

    7.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2017 to 2022

    7.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033

8. Global Analysis 2017 to 2022 and Forecast 2023 to 2033, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2017 to 2022

    8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Europe

        8.3.4. Asia Pacific Excluding Japan

        8.3.5. Japan

        8.3.6. Middle East & Africa (MEA)

    8.4. Market Attractiveness Analysis By Region

9. North America Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2022

    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. USA

            9.2.1.2. Canada

        9.2.2. By Product Type

        9.2.3. By End Use

        9.2.4. By Sales Channel

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Product Type

        9.3.3. By End Use

        9.3.4. By Sales Channel

    9.4. Key Takeaways

10. Latin America Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Brazil

            10.2.1.2. Mexico

            10.2.1.3. Rest of Latin America

        10.2.2. By Product Type

        10.2.3. By End Use

        10.2.4. By Sales Channel

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product Type

        10.3.3. By End Use

        10.3.4. By Sales Channel

    10.4. Key Takeaways

11. Europe Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2.United kingdom

            11.2.1.3. Spain

            11.2.1.4. France

            11.2.1.5. Italy

            11.2.1.6. Rest Of Europe

        11.2.2. By Product Type

        11.2.3. By End Use

        11.2.4. By Sales Channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product Type

        11.3.3. By End Use

        11.3.4. By Sales Channel

    11.4. Key Takeaways

12. APEJ Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. China

            12.2.1.2. India

            12.2.1.3. Malaysia

            12.2.1.4. Singapore

            12.2.1.5. Australia

            12.2.1.6. Rest of APEJ

        12.2.2. By Product Type

        12.2.3. By End Use

        12.2.4. By Sales Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product Type

        12.3.3. By End Use

        12.3.4. By Sales Channel

    12.4. Key Takeaways

13. Japan Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

        13.2.2. By Product Type

        13.2.3. By End Use

        13.2.4. By Sales Channel

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Product Type

        13.3.3. By End Use

        13.3.4. By Sales Channel

    13.4. Key Takeaways

14. MEA Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2022

    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. South Africa

            14.2.1.3. Israel

            14.2.1.4. Rest of MEA

        14.2.2. By Product Type

        14.2.3. By End Use

        14.2.4. By Sales Channel

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Product Type

        14.3.3. By End Use

        14.3.4. By Sales Channel

    14.4. Key Takeaways

15. Key Countries Analysis

    15.1. USA

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2022

            15.1.2.1. By Product Type

            15.1.2.2. By End Use

            15.1.2.3. By Sales Channel

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2022

            15.2.2.1. By Product Type

            15.2.2.2. By End Use

            15.2.2.3. By Sales Channel

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2022

            15.3.2.1. By Product Type

            15.3.2.2. By End Use

            15.3.2.3. By Sales Channel

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2022

            15.4.2.1. By Product Type

            15.4.2.2. By End Use

            15.4.2.3. By Sales Channel

    15.5. Germany

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2022

            15.5.2.1. By Product Type

            15.5.2.2. By End Use

            15.5.2.3. By Sales Channel

    15.6.United kingdom

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2022

            15.6.2.1. By Product Type

            15.6.2.2. By End Use

            15.6.2.3. By Sales Channel

    15.7. Spain

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2022

            15.7.2.1. By Product Type

            15.7.2.2. By End Use

            15.7.2.3. By Sales Channel

    15.8. France

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2022

            15.8.2.1. By Product Type

            15.8.2.2. By End Use

            15.8.2.3. By Sales Channel

    15.9. Italy

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2022

            15.9.2.1. By Product Type

            15.9.2.2. By End Use

            15.9.2.3. By Sales Channel

    15.10. China

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2022

            15.10.2.1. By Product Type

            15.10.2.2. By End Use

            15.10.2.3. By Sales Channel

    15.11. India

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2022

            15.11.2.1. By Product Type

            15.11.2.2. By End Use

            15.11.2.3. By Sales Channel

    15.12. Malaysia

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2022

            15.12.2.1. By Product Type

            15.12.2.2. By End Use

            15.12.2.3. By Sales Channel

    15.13. Singapore

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2022

            15.13.2.1. By Product Type

            15.13.2.2. By End Use

            15.13.2.3. By Sales Channel

    15.14. Australia

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2022

            15.14.2.1. By Product Type

            15.14.2.2. By End Use

            15.14.2.3. By Sales Channel

    15.15. Japan

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2022

            15.15.2.1. By Product Type

            15.15.2.2. By End Use

            15.15.2.3. By Sales Channel

    15.16. GCC Countries

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2022

            15.16.2.1. By Product Type

            15.16.2.2. By End Use

            15.16.2.3. By Sales Channel

    15.17. South Africa

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2022

            15.17.2.1. By Product Type

            15.17.2.2. By End Use

            15.17.2.3. By Sales Channel

    15.18. Israel

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2022

            15.18.2.1. By Product Type

            15.18.2.2. By End Use

            15.18.2.3. By Sales Channel

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Product Type

        16.3.3. By End Use

        16.3.4. By Sales Channel

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Under Armour, Inc.

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

                17.1.1.5.2. Product Strategy

                17.1.1.5.3. Channel Strategy

        17.1.2. Nike, Inc.

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

                17.1.2.5.2. Product Strategy

                17.1.2.5.3. Channel Strategy

        17.1.3. Digitsole

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

                17.1.3.5.2. Product Strategy

                17.1.3.5.3. Channel Strategy

        17.1.4. Adidas Group

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

                17.1.4.5.2. Product Strategy

                17.1.4.5.3. Channel Strategy

        17.1.5. PUMA SE

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

                17.1.5.5.2. Product Strategy

                17.1.5.5.3. Channel Strategy

        17.1.6. Salted Venture Inc.

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

                17.1.6.5.2. Product Strategy

                17.1.6.5.3. Channel Strategy

        17.1.7. No new folk studio Inc.

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

                17.1.7.5.2. Product Strategy

                17.1.7.5.3. Channel Strategy

        17.1.8. Sole Power, LLC

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

                17.1.8.5.2. Product Strategy

                17.1.8.5.3. Channel Strategy

        17.1.9. Powerlace Technology Inc.

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

                17.1.9.5.2. Product Strategy

                17.1.9.5.3. Channel Strategy

        17.1.10. Intellinium

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

                17.1.10.5.2. Product Strategy

                17.1.10.5.3. Channel Strategy

        17.1.11. B-Shoe Ltd.

            17.1.11.1. Overview

            17.1.11.2. Product Portfolio

            17.1.11.3. Profitability by Market Segments

            17.1.11.4. Sales Footprint

            17.1.11.5. Strategy Overview

                17.1.11.5.1. Marketing Strategy

                17.1.11.5.2. Product Strategy

                17.1.11.5.3. Channel Strategy

        17.1.12. Zhor-Tech.

            17.1.12.1. Overview

            17.1.12.2. Product Portfolio

            17.1.12.3. Profitability by Market Segments

            17.1.12.4. Sales Footprint

            17.1.12.5. Strategy Overview

                17.1.12.5.1. Marketing Strategy

                17.1.12.5.2. Product Strategy

                17.1.12.5.3. Channel Strategy

        17.1.13. Li Ning Company Limited

            17.1.13.1. Overview

            17.1.13.2. Product Portfolio

            17.1.13.3. Profitability by Market Segments

            17.1.13.4. Sales Footprint

            17.1.13.5. Strategy Overview

                17.1.13.5.1. Marketing Strategy

                17.1.13.5.2. Product Strategy

                17.1.13.5.3. Channel Strategy

        17.1.14. 361 Degrees International Limited

            17.1.14.1. Overview

            17.1.14.2. Product Portfolio

            17.1.14.3. Profitability by Market Segments

            17.1.14.4. Sales Footprint

            17.1.14.5. Strategy Overview

                17.1.14.5.1. Marketing Strategy

                17.1.14.5.2. Product Strategy

                17.1.14.5.3. Channel Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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