The smart packaging market is likely to be valued at US$ 24.6 billion in 2023 and is estimated to value at US$ 38.3 billion in 2033. From 2023 to 2033, the smart packaging industry is projected to expand at a CAGR of 4.5%.
Smart packaging is a synthesis of specialized materials, science, and technology that improves the functioning of conventional packaging by including active and intelligent packaging. In addition to enhancing the flavor, aroma, and other qualities of food products, it aids in brand protection, premium pricing, and waste reduction.
The growing proportion of older people and changes in consumer lifestyle is contributing to increasing demand for advanced packaging solutions from the food processing and pharmaceutical sectors. The growing consumer concern about food waste reduction and the demand for smart and functional packaging are also factors accelerating market growth for smart packaging.
The market is projected to be driven by the developing e-commerce market and rising industrialization in emerging economies, as well as increased demand for superior logistics and supply chain management.
Better packaging is expensive as compared to traditional forms of packaging due to the expense of sensors and radio frequency identification (RFID) used for packaging applications, which are causing failures in mass applications for packaging systems. It leads to the collection of customer data, which, according to the smart packaging manufacturers, may lead to manipulative situations that confine the smart packaging market.
The Promising Future of Smart Packaging
Smart Packaging Market (2018 to 2022)
| Market HCAGR | 5.4% |
|---|---|
| Market Size - 2018 | US$ 19.62 billion |
| Market Size - 2022 | US$ 23.4 billion |
Smart Packaging Market (2023 to 2033)
| Market CAGR | 4.5% |
|---|---|
| Market Size - 2023 | US$ 24.6 billion |
| Market Size - 2033 | US$ 38.3 billion |
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The smart packaging market has seen considerable growth and advancements in recent years. Between 2018 and 2022, the market saw a steady increase in usage and technological innovation.
Companies from various industries recognized the potential of smart packaging to improve product safety, traceability, and consumer involvement. Further, technology like RFID, QR codes, and sensors grew increasingly common during this time, allowing for better inventory control and supply chain visibility.
The smart packaging industry is predicted to develop significantly between 2023 and 2033. This can be ascribed to many factors, including rising customer expectations for product transparency and incorporating Internet of Things (IoT) technologies into packaging.
Smart packaging is expected to become intelligent and interactive during this period. Temperature monitoring, freshness indications, and personalized content distribution may become standard features. Smart packaging may be critical in preventing counterfeiting and ensuring product authenticity.
The smart packaging market is expected to increase notably between 2023 and 2033, owing to technology advancements, customer preferences, and the need for improved supply chain efficiency.
Strengths
Weaknesses
Opportunities
Threats
Customers' Evolving Lifestyles
The smart packaging business is expanding due to quick urbanization and rising customer demand for single-use personal products with cutting-edge integrated innovation. The undeveloped geographic areas that offer tremendous open doors for market rivals are crucial to the global packaging industry business.
The Advancements in Printing Technologies
The advancement of printing technology in various industries is another market driver. Printed technologies have proven effective in the processing and presentation of data on paper and other surfaces. As a result, a lot of recent scientific research has been done on printed electronics and RFID technology, laying the groundwork for the future creation of applications for smart packaging.
Nanotechnology Research and Development
The smart packaging industry is growing due to research into numerous food and beverage applications for nanotechnology, retailer and manufacturer need for shelf-stable and sustainable packaging choices, and increased packaged food product consumption.
Principal Consultant
Insufficient knowledge
The lack of consumer knowledge, which results in a lack of desire for these clever solutions, is expected to limit the smart packaging market development rate and make it difficult for the market to grow.
Expensive Technologies for a Futuristic World
The significant challenge for companies in the smart packaging industry is figuring out how to put expensive new technology into the packaging without raising or cutting customer prices. Additional challenges include educating clients about the benefits of smart packaging and developing inventive production procedures for technologically advanced sensors that can comply with current packaging regulations.
Price of Capital
Several factors limit and challenge the progress of the smart packaging market, including the high cost of capital for installation and security issues. The developments of new techniques for producing sensors and indications compliant with current packaging requirements, along with customer awareness, pose challenges to the market's advancement.
Innovating Packaging for the Healthcare Sector
In the healthcare industry, intelligent packaging is crucial. Some equipment and drugs require special packaging and temperature-controlled shipment. The surge in smart packaging demand has experienced a significant boost.
The adoption of smart packaging services has increased due to the prevalence of chronic illness and the aging population's increased demand for over-the-counter medications.
Tapping into the Leading Market
Several companies in the smart packaging industry are encouraged by the market's great CAGR. The smart packaging industry's profitability entices them. They are significantly investing in research and development to produce new technologies that allow them to design and market environmentally friendly smart packaging.
The demand for smart packaging is to expand dramatically in the future as a result. These companies' next packaging may be safe and hygienic owing to advancements in printing technology.
Meeting the Growing Demand for Temperature Controlled Packaging
The food, beverage, and pharmaceutical industries are placing a great emphasis on temperature-controlled packaging due to their contents' sensitivity to temperature. Further, the smart packaging business is growing as a result of this. Enterprises in this sector now brand and identify parts with labels, increasing product demand. Moreover, the high initial costs of manufacture and execution can constrain the market's expansion rate.
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| Attributes | Details |
|---|---|
| The United States Market Size - 2032 | US$ 6.0 billion |
| The United States Market Absolute Dollar Growth | US$ 1.7 billion |
| CAGR % 2018 to 2022 | 2.4% |
| CAGR % 2023 to 2033 | 3.4% |
The smart packaging industry in North America is expanding and innovating significantly. Advanced technology, including RFID tags, sensors, and data transmission systems, are incorporated into smart packaging to improve product safety, traceability, and consumer interaction. Moreover, increasing customer desire for convenience and product information, growing consumer concern about product authenticity, and strict laws for product safety are the reasons surging the industry.
Several industries, including food and beverage, healthcare, and logistics, have used smart packaging technologies. North America’s smart packaging market is expected to increase in the next years due to continued technology advancements and an increasing focus on sustainability.
| Attributes | Details |
|---|---|
| The United Kingdom Market Size - 2032 | US$ 1.0 billion |
| The United Kingdom Market Absolute Dollar Growth | US$ 247.5 million |
| CAGR % 2018 to 2022 | 1.0% |
| CAGR % 2023 to 2033 | 3.0% |
The smart packaging industry in Europe is expanding significantly due to the growing demand for creative packaging solutions across numerous industries. Smart packaging merges cutting-edge technologies, including RFID tags, sensors, and printed electronics, to provide product tracking, temperature monitoring, and tamper detection features. Further, with this technology, supply chain efficiency, product safety, and customer experience may all be improved.
The smart packaging industry is being driven by the rising popularity of e-commerce and the increased focus on sustainability. To produce unique packaging solutions and create profitable prospects for market expansion, key players in Europe smart packaging market are concentrating on research and development initiatives.
| Attributes | China Market |
|---|---|
| Market Size - 2033 | US$ 9.7 billion |
| Market Absolute Dollar Growth | US$ 4.2 billion |
| CAGR % 2018 to 2022 | 7.5% |
| CAGR % 2023 to 2033 | 5.9% |
| Attributes | Japan Market |
|---|---|
| Market Size - 2033 | US$ 6.0 billion |
| Market Absolute Dollar Growth | US$ 2.2 billion |
| CAGR % 2018 to 2022 | 5.6% |
| CAGR % 2023 to 2033 | 4.7% |
| Attributes | South Korea Market |
|---|---|
| Market Size - 2033 | US$ 2.3 billion |
| Market Absolute Dollar Growth | US$ 888.2 million |
| CAGR % 2018 to 2022 | 6.8% |
| CAGR % 2023 to 2033 | 4.9% |
The smart packaging business in Asia Pacific is expanding quickly and is projected to continue. Smart packaging refers to integrating cutting-edge technology into package materials and designs to improve functionality and offer value-added benefits.
The implementation of smart packaging solutions is being sped up by the region's developing e-commerce industry, increased customer demand for convenience, and growing environmental concerns. Among other things, these solutions include temperature indicators, intelligent labeling, and active packaging.
Strong investments are being made in research and developments, technological improvements, and smart packaging player partnerships in Asia Pacific Smart Packaging market. The smart packaging industry is anticipated to experience consistent growth in the following years due to the growing emphasis on sustainability and supply chain efficiency.
| Attributes | Details |
|---|---|
| Top Type | Modified Atmosphere Packaging |
| CAGR % 2018 to 2022 | 5.2% |
| CAGR % 2023 to 2033 | 4.4% |
Based on type, in 2023, the modified atmosphere packaging category was expected to have a hefty smart packaging market share. The rising demand for fresh and high-quality packaged food items such as bread, fruits and vegetables, processed meat, fish, and dairy goods is mostly to blame for this segment's leading position.
The demand for modified atmosphere packaging is driven by an on-the-go lifestyle, a move toward simple and easy-to-handle packaging, and emerging markets. Gas packing equipment and supplies are expensive when utilized in modified environment packaging. This can impede the market expansion of smart packaging for changed atmospheres.
| Attributes | Details |
|---|---|
| Top End-user | Food & Beverage |
| CAGR % 2018 to 2022 | 5.0% |
| CAGR % 2023 to 2033 | 4.3% |
Based on type, in 2023, the modified atmosphere packaging category was expected to have a big smart packaging market share. The rising demand for fresh and high-quality packaged food items such as bread, fruits, vegetables, processed meat, fish, and dairy goods is mostly to blame for this segment's leading position.
An on-the-go lifestyle drives the demand for modified atmosphere packaging, a move toward simple and easy-to-handle packaging, and emerging markets. Gas packing equipment and supplies are expensive when utilized in modified environment packaging. This can impede the market expansion of smart packaging for changed atmospheres.
Leading smart packaging manufacturers are investing a lot of money in research and development to expand their product offerings, which may stimulate market expansion for smart packaging. With significant industry changes like product releases, agreements, mergers and acquisitions, investments, and collaboration with other organizations, market participants are undertaking various strategic activities to expand their footprint.
Participants in the smart packaging industry need to provide cost-effective offerings to prosper and excel within an increasingly competitive and expanding market landscape. The key smart packaging manufacturers are hugely spending on their product lines, which propels the market expansion for smart packaging. Further, the smart packaging manufacturers in the sector must provide affordable products to grow and prosper in a market environment that is becoming more competitive and expanding.
| Company | Kellogg's |
|---|---|
| Strategy | Innovative Kellogg's Cereal Boxes Enable Accessibility for the Blind |
| Details | After a successful trial on Coco Pops boxes with UK grocer Co-op, Kellogg's permanently modified all of its cereal boxes for blind and partially sighted consumers in August 2021. The inclusive cereal boxes are coded on the outside so that cellphones can read the labeling and allergen information and play it back to users. According to the report, the NaviLens technology is comparable to a QR code but can be read up to three meters away in a quarter of the time. |
| Company | Avery Dennison Corporation |
|---|---|
| Strategy | Enhanced Tyre Tracking Made Easy with Avery Dennison's AD Maxdura Tyre Tag |
| Details | Avery Dennison Corporation introduced its AD Maxdura Tire Tag for the tire sector in September 2021. The new solution makes it simple to identify tires at warehouses and dealerships and allows tracking and tracing along the logistic chain. |
| Company | Stora Enso |
|---|---|
| Strategy | Launch |
| Details | In April 2021, Stora Enso unveiled the first microwave-safe sustainable RFID in the world. It aids in ready-made meals and item-level labeling. |
| Company | BASF |
|---|---|
| Strategy | HolyGrail 2.0: BASF and Partners Harness Digital Watermarking for Smart Packaging |
| Details | May 2021 saw BASF join the "HolyGrail 2.0" Digital Watermark Initiative for recycling smart packaging. The European Brands Association, BASF, and more than 120 businesses and organizations from the packaging value chain collaborated on the project to demonstrate the potential of digital watermarking technology for precise sorting and the business case on a broad scale. The effort was sponsored by AIM. |
The smart packaging market holds a valuation of US$ 24.6 billion in 2023.
The projected value of the smart packaging market is anticipated to attain US$ 38.3 billion by 2033.
The smart packaging market is anticipated to register a CAGR of 4.5% through 2033.
China is a prime hub for the smart packaging market, set to hit US$ 9.7 billion by 2033.
In 2022, the smart packaging market held a valuation of US$ 23.4 billion, exhibiting a CAGR of 5.4%.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
3.5. PESTLE and Porter’s Analysis
3.6. Regulatory Landscape
3.6.1. By Key Regions
3.6.2. By Key Countries
3.7. Regional Parent Market Outlook
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) Analysis By Type, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Type, 2023 to 2033
5.3.1. Active Packaging
5.3.2. Intelligent Packaging
5.3.3. Modified Atmosphere Packaging
5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-user
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) Analysis By End-user, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By End-user, 2023 to 2033
6.3.1. Food & Beverage
6.3.2. Personal Care
6.3.3. Healthcare
6.3.4. Automotive
6.3.5. Others
6.4. Y-o-Y Growth Trend Analysis By End-user, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By End-user, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Material
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) Analysis By Material, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Material, 2023 to 2033
7.3.1. Solid
7.3.2. Liquid
7.4. Y-o-Y Growth Trend Analysis By Material, 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Material, 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
8.1. Introduction
8.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022
8.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. MEA
8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
9.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
9.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
9.2.1. By Country
9.2.1.1. U.S.
9.2.1.2. Canada
9.2.2. By Type
9.2.3. By End-user
9.2.4. By Material
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Type
9.3.3. By End-user
9.3.4. By Material
9.4. Key Takeaways
10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Country
10.2.1.1. Brazil
10.2.1.2. Mexico
10.2.1.3. Rest of Latin America
10.2.2. By Type
10.2.3. By End-user
10.2.4. By Material
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Type
10.3.3. By End-user
10.3.4. By Material
10.4. Key Takeaways
11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. Germany
11.2.1.2. U.K.
11.2.1.3. France
11.2.1.4. Spain
11.2.1.5. Italy
11.2.1.6. Rest of Europe
11.2.2. By Type
11.2.3. By End-user
11.2.4. By Material
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Type
11.3.3. By End-user
11.3.4. By Material
11.4. Key Takeaways
12. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. China
12.2.1.2. Japan
12.2.1.3. South Korea
12.2.1.4. Singapore
12.2.1.5. Thailand
12.2.1.6. Indonesia
12.2.1.7. Australia
12.2.1.8. New Zealand
12.2.1.9. Rest of Asia Pacific
12.2.2. By Type
12.2.3. By End-user
12.2.4. By Material
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Type
12.3.3. By End-user
12.3.4. By Material
12.4. Key Takeaways
13. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Country
13.2.1.1. GCC Countries
13.2.1.2. South Africa
13.2.1.3. Israel
13.2.1.4. Rest of MEA
13.2.2. By Type
13.2.3. By End-user
13.2.4. By Material
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Type
13.3.3. By End-user
13.3.4. By Material
13.4. Key Takeaways
14. Key Countries Market Analysis
14.1. U.S.
14.1.1. Pricing Analysis
14.1.2. Market Share Analysis, 2022
14.1.2.1. By Type
14.1.2.2. By End-user
14.1.2.3. By Material
14.2. Canada
14.2.1. Pricing Analysis
14.2.2. Market Share Analysis, 2022
14.2.2.1. By Type
14.2.2.2. By End-user
14.2.2.3. By Material
14.3. Brazil
14.3.1. Pricing Analysis
14.3.2. Market Share Analysis, 2022
14.3.2.1. By Type
14.3.2.2. By End-user
14.3.2.3. By Material
14.4. Mexico
14.4.1. Pricing Analysis
14.4.2. Market Share Analysis, 2022
14.4.2.1. By Type
14.4.2.2. By End-user
14.4.2.3. By Material
14.5. Germany
14.5.1. Pricing Analysis
14.5.2. Market Share Analysis, 2022
14.5.2.1. By Type
14.5.2.2. By End-user
14.5.2.3. By Material
14.6. U.K.
14.6.1. Pricing Analysis
14.6.2. Market Share Analysis, 2022
14.6.2.1. By Type
14.6.2.2. By End-user
14.6.2.3. By Material
14.7. France
14.7.1. Pricing Analysis
14.7.2. Market Share Analysis, 2022
14.7.2.1. By Type
14.7.2.2. By End-user
14.7.2.3. By Material
14.8. Spain
14.8.1. Pricing Analysis
14.8.2. Market Share Analysis, 2022
14.8.2.1. By Type
14.8.2.2. By End-user
14.8.2.3. By Material
14.9. Italy
14.9.1. Pricing Analysis
14.9.2. Market Share Analysis, 2022
14.9.2.1. By Type
14.9.2.2. By End-user
14.9.2.3. By Material
14.10. China
14.10.1. Pricing Analysis
14.10.2. Market Share Analysis, 2022
14.10.2.1. By Type
14.10.2.2. By End-user
14.10.2.3. By Material
14.11. Japan
14.11.1. Pricing Analysis
14.11.2. Market Share Analysis, 2022
14.11.2.1. By Type
14.11.2.2. By End-user
14.11.2.3. By Material
14.12. South Korea
14.12.1. Pricing Analysis
14.12.2. Market Share Analysis, 2022
14.12.2.1. By Type
14.12.2.2. By End-user
14.12.2.3. By Material
14.13. Singapore
14.13.1. Pricing Analysis
14.13.2. Market Share Analysis, 2022
14.13.2.1. By Type
14.13.2.2. By End-user
14.13.2.3. By Material
14.14. Thailand
14.14.1. Pricing Analysis
14.14.2. Market Share Analysis, 2022
14.14.2.1. By Type
14.14.2.2. By End-user
14.14.2.3. By Material
14.15. Indonesia
14.15.1. Pricing Analysis
14.15.2. Market Share Analysis, 2022
14.15.2.1. By Type
14.15.2.2. By End-user
14.15.2.3. By Material
14.16. Australia
14.16.1. Pricing Analysis
14.16.2. Market Share Analysis, 2022
14.16.2.1. By Type
14.16.2.2. By End-user
14.16.2.3. By Material
14.17. New Zealand
14.17.1. Pricing Analysis
14.17.2. Market Share Analysis, 2022
14.17.2.1. By Type
14.17.2.2. By End-user
14.17.2.3. By Material
14.18. GCC Countries
14.18.1. Pricing Analysis
14.18.2. Market Share Analysis, 2022
14.18.2.1. By Type
14.18.2.2. By End-user
14.18.2.3. By Material
14.19. South Africa
14.19.1. Pricing Analysis
14.19.2. Market Share Analysis, 2022
14.19.2.1. By Type
14.19.2.2. By End-user
14.19.2.3. By Material
14.20. Israel
14.20.1. Pricing Analysis
14.20.2. Market Share Analysis, 2022
14.20.2.1. By Type
14.20.2.2. By End-user
14.20.2.3. By Material
15. Market Structure Analysis
15.1. Competition Dashboard
15.2. Competition Benchmarking
15.3. Market Share Analysis of Top Players
15.3.1. By Regional
15.3.2. By Type
15.3.3. By End-user
15.3.4. By Material
16. Competition Analysis
16.1. Competition Deep Dive
16.1.1. 3M
16.1.1.1. Overview
16.1.1.2. Product Portfolio
16.1.1.3. Profitability by Market Segments
16.1.1.4. Sales Footprint
16.1.1.5. Strategy Overview
16.1.1.5.1. Marketing Strategy
16.1.2. Avery Dennison Corporation
16.1.2.1. Overview
16.1.2.2. Product Portfolio
16.1.2.3. Profitability by Market Segments
16.1.2.4. Sales Footprint
16.1.2.5. Strategy Overview
16.1.2.5.1. Marketing Strategy
16.1.3. Ball Corporation
16.1.3.1. Overview
16.1.3.2. Product Portfolio
16.1.3.3. Profitability by Market Segments
16.1.3.4. Sales Footprint
16.1.3.5. Strategy Overview
16.1.3.5.1. Marketing Strategy
16.1.4. BASF SE
16.1.4.1. Overview
16.1.4.2. Product Portfolio
16.1.4.3. Profitability by Market Segments
16.1.4.4. Sales Footprint
16.1.4.5. Strategy Overview
16.1.4.5.1. Marketing Strategy
16.1.5. Crown
16.1.5.1. Overview
16.1.5.2. Product Portfolio
16.1.5.3. Profitability by Market Segments
16.1.5.4. Sales Footprint
16.1.5.5. Strategy Overview
16.1.5.5.1. Marketing Strategy
16.1.6. International Paper
16.1.6.1. Overview
16.1.6.2. Product Portfolio
16.1.6.3. Profitability by Market Segments
16.1.6.4. Sales Footprint
16.1.6.5. Strategy Overview
16.1.6.5.1. Marketing Strategy
16.1.7. R. R. Donnelley & Sons Company
16.1.7.1. Overview
16.1.7.2. Product Portfolio
16.1.7.3. Profitability by Market Segments
16.1.7.4. Sales Footprint
16.1.7.5. Strategy Overview
16.1.7.5.1. Marketing Strategy
16.1.8. Stora Enso
16.1.8.1. Overview
16.1.8.2. Product Portfolio
16.1.8.3. Profitability by Market Segments
16.1.8.4. Sales Footprint
16.1.8.5. Strategy Overview
16.1.8.5.1. Marketing Strategy
16.1.9. Sysco Corporation
16.1.9.1. Overview
16.1.9.2. Product Portfolio
16.1.9.3. Profitability by Market Segments
16.1.9.4. Sales Footprint
16.1.9.5. Strategy Overview
16.1.9.5.1. Marketing Strategy
16.1.10. Zebra Technologies Corp
16.1.10.1. Overview
16.1.10.2. Product Portfolio
16.1.10.3. Profitability by Market Segments
16.1.10.4. Sales Footprint
16.1.10.5. Strategy Overview
16.1.10.5.1. Marketing Strategy
17. Assumptions & Acronyms Used
18. Research Methodology
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