Smart Home Appliances Market Outlook (2023 to 2033)

The global smart home appliances market is expected to be valued at US$ 37.73 billion in 2023. Product demand is being driven by factors, such as the growing penetration of smart homes, rising home improvement projects, and rapid developments in IT and wireless communication.

The overall demand for smart home appliances is projected to grow at a CAGR of 7.9% between 2023 and 2033, totaling around US$ 80.71 billion by 2033.

Data Points Key Statistics
Smart Home Appliances Market Value (2023) US$ 37.73 billion
Smart Home Appliances Market Projected Value (2033) US$ 80.71 billion
Smart Home Appliances Market CAGR (2023 to 2033) 7.9%

The integration of technological advancements in residential spaces is fueling market expansion. Manufacturers are incessantly enhancing and customizing smart home appliances to cater to the preferences of tech-savvy consumers.

Brands are focusing on smart automation, incorporating advanced features such as digital controls, voice-activated lighting, and AI-driven programmable functions, which are particularly appealing to millennial customers.

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Smart Home Appliances Demand Analysis (2018 to 2022) Vs Market Outlook (2023 to 2033)

The global demand for smart home appliances is projected to spike at a CAGR of 7.9% during the forecast period (2023 to 2033), reaching a total of US$ 80.71 billion in 2033, according to a report from Future Market Insights (FMI).

From 2018 to 2022, sales witnessed significant growth, registering a CAGR of 7.0%.

Rapid technological developments and modern lifestyles are expected to help push the adoption of intelligent appliances at home.

In the current scenario, the upward trend of technical gadgets and growing awareness of the latest technologies is projected to boost the demand for smart home appliances over the forecast period.

Which Drivers Underpin Smart Home Appliances Industry Expansion?

  • Technological advances incorporated into homes are augmenting industry growth.
  • Makers are incessantly developing and transforming smart home appliances to cater to the relaxed lifestyles of tech-savvy consumers.
  • Brands have been improving smart automation and hi-tech features for smart homes.
  • Digital smart dials and voice-controlled lighting with programmable attributes are anticipated to appeal to millennial clientele.
  • High costs involved in technological advancements may hurt industry development.
  • Increasing inclination of customers toward smart home appliances in developing economies like China and India is projected to be a prominent demand driving force.
  • Augmented purchasing power of customers also likely contributes to market growth.
  • Major brands are presenting an extensive range of products considering the millennials and Gen-Z demographics, resulting in a pool of growth prospects.
  • LG Launched an Auto Smart Connect top mount 260 litres frost-free refrigerator equipped with multiple functioning capabilities, such as auto-connect with inverter and smart diagnosis.
  • Advancements in artificial intelligence (AI) and machine learning technologies, enabling smart appliances to learn and adapt to user preferences, enhancing their functionality and efficiency.
  • Government initiatives and regulations promoting energy efficiency and sustainable living, leading to the adoption of energy-efficient smart home appliances.
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Which Factors Are Limiting the Growth of the Smart Home Appliances Industry?

  • Lack of awareness regarding the utilization of technologies and advanced appliances is hampering the market growth for smart home appliances.
  • Industry players have implemented strategies, such as promotional campaigns and advertising agendas, to endorse these products and fuel market growth.
  • Privacy concerns related to possible misuse of personal data, including names, email addresses, home addresses, dates of birth, and credit card numbers, impact the adoption of smart appliances.
  • Smart appliances are controlled through smartphone apps, which can raise consumer apprehensions over privacy as companies acquire consumer data through these apps.
  • Privacy concerns are also expected to pose a potential obstacle to the progress of the smart appliances market.
  • Integration challenges between different smart home appliances and platforms hinder seamless connectivity and interoperability, affecting the overall user experience.
  • Limited compatibility with existing home infrastructures and the need for additional installations or upgrades pose barriers to the widespread adoption of smart home appliances.
  • Cost considerations and affordability play a crucial role in consumer decision-making, as smart home appliances are often priced higher than their traditional counterparts.
  • Energy consumption and environmental impact are important considerations for consumers, as they seek energy-efficient and sustainable smart home appliances.

Regional Analysis

How likely is North America to Hold a Significant Position in the Global Smart Home Appliances Market?

As per the recent analysis by Future Market Insights, North America captures the leading share in the smart home appliances market, expected to account for nearly 38.3% share in 2022.

The region is anticipated to maintain its dominance over the forecast period, by increasing expenditure on a relaxed lifestyle and soaring emphasis on the standard of living.

Besides, the growing number of renovation projects and reconstruction of old commercial as well as residential infrastructure spaces are driving the market.

Various exempts from the United States government for smart grid projects are another growth driver of the smart appliances market growth in this region, where the market in the United States of America captured a share of about 32.9% in 2022.

Several manufacturers are making hefty investments to develop advanced technologies for home appliances to make them more energy-friendly and cost-effective. This, in turn, is likely to further propel the demand for smart home appliances in the coming years.

How does the Growth of the European Smart Home Appliances Industry Unfold?

In terms of market revenue, Europe is the second-dominant region, accounting for nearly 33.4% share of the smart home appliances market.

As per the recent analysis, the region is estimated to grow at a significant rate throughout the forecast period.

Germany and the United Kingdom are likely to capture a substantial share, backed by the surging demand for convenience products at home such as Alexa. These products are equipped with cutting-edge technologies like the Internet of Things and Artificial Intelligence.

In accordance with the FMI study, the market in the United Kingdom is expected to advance at a growth rate of 8.5% from 2023 to 2033, while the smart home appliances industry in Germany amassed a share of 6.1% in 2022.

The introduction of advanced novel technologies in the European market is making homes smarter. New service providers, like energy and insurance firms, are also getting involved in this expanding market.

Energy, cost savings, security, and convenience are some of the prominent drivers of the European smart home appliances market. Smart home applications are entrusted to be more energy saving-oriented in Europe than in other geographical regions.

The growing adoption of home security devices or integrated systems with security functions to protect cybersecurity bolsters the demand for smart home appliances. In Europe, especially in Germany, consumers are wary of data breaches and hacks.

How is Asia Pacific Bolstering the Demand for Smart Home Appliances?

Based on geographies, Asia Pacific is estimated to be progressing at a faster pace, clocking a steady CAGR during the forecast period. Additionally, the continuing smart city initiatives across countries like India, China, and Japan are contributing to the adoption of smart home devices in the region.

The rising investments from global players in the region and increasing demand from developing economies, such as China and India, for innovative technologies, are other major factors propelling the growth of the regional market of Asia Pacific.

The market in India is projected to secure a growth rate of 12.8% from 2023 to 2033, as per FMI analysis.

Gradually affluent Chinese customers are giving a sturdy boost to the smart TVs segment in their pursuit of a high-end lifestyle. In an age of artificial Intelligence, this has become a lot easier, in turn, fostering the country’s anticipated CAGR of 10.3% during the forecast period.

Chinese smart home appliance manufacturers are developing cutting-edge technologies with smart TV products which provide interactive scenarios, improve their interaction with mobile phones, and connect with several smart home devices, to appeal to customers despite a slowdown in the domestic TV sector.

Honor, for instance, a smartphone brand of Huawei Technologies Co, introduces its first smart TV called Honor Vision powered by its HarmonyOS in China.

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Category-wise Insights

By Product, Which Smart Home Appliances Category is Predicted to Remain Prominent?

The smart washing machines segment is predicted to be at the forefront of the industry, accounting for the notable share of more than 30.4% of the global revenue.

The segment is expected to maintain supremacy throughout the forecast years. People are becoming more aware of new technologies, thus the adoption of smart devices in homes has significantly increased, which supports segment growth.

Changing lifestyles, increasing per capita income, and the rising need to save overall costs on energy consumption, are also likely to boost product demand.

Which Distribution Channel is Expected to be Widely Preferred for Smart Home Appliance Sales?

According to Future Market Insights, offline smart home appliance sales are expected to retain a strong position in the global market, accumulating a revenue share worth over 63.5% in 2022.

The segment’s growth is attributed to a lingering preference by consumers to personally visit and examine appliances in conventional outlets so as to make better purchase decisions.

Simultaneously, online sales of smart home appliances are gaining significant traction, attributed to a proliferating e-commerce industry.

Offline channels allow for immediate product availability, offering customers the convenience of taking the product home immediately after purchase.

Offline stores can also provide personalized customer service, addressing any queries or concerns, and offering post-sales support, which enhances the overall customer experience, thereby fostering the segment’s growth rate.

The Start-Up Ecosystem: How Key Players Are Opening Frontiers for Future Growth?

Key players in the start-up ecosystem are pioneering new avenues for future growth through innovation, strategic partnerships, and leveraging emerging technologies.

  • Launched in 2014, Latch is a United States based firm that specializes in keyless entry security systems that allows the user to open and operate all of the doors in your apartment building from your smartphone. With the launch of LatchOS, the company is getting even deeper into the buildings, giving users the ability to manage more than just the door.
  • Found in 2017, Wyze Labs is a smart home device business to make smart home technology more accessible to the general public. The company is headquartered in Palo Alto, United States.

Competitive Landscape: What are the Leading Players in the Smart Home Appliances Market Up to?

The competition landscape in the smart home appliances market is highly dynamic and competitive, with numerous key players vying for market share.

Established brands and new entrants are continuously innovating and launching new products to stay ahead. The market is characterized by intense rivalry, strategic alliances, mergers and acquisitions, and technological advancements.

Companies are focused on offering a wide range of smart home appliances with advanced features, personalized solutions, and seamless integration to enhance the overall user experience.

Strong competition drives continuous improvement, product differentiation, and pricing strategies, benefiting consumers with a variety of choices and innovative solutions.

Key Players:

  • Whirlpool Corp
  • LG Electronics
  • Haier Group
  • Samsung Electronics Co. Ltd.
  • Panasonic Corp.
  • BSH Hausgeräte GmbH
  • Electrolux AB
  • Koninklijke Philips N.V
  • GE Appliances
  • Xiaomi Corp.

Developments in the Market:

  • In January 2022, Samsung Electronics announced its membership in the Home Connectivity Alliance (HCA) together with leading manufacturers in the smart home space, aiming to promote interoperability and greater safety.
  • In February 2021, Panasonic Corporation announced the launch of its IoT and AI-connected living platform-Mirage. Additionally, the company launched a connected refrigerator, washing machine, wifi fan, ROMA smart digital switches, and smart wifi controller plugs and switches in India.
  • In January 2022, Electrolux and other manufacturers formed the Home Connectivity Alliance (HCA) to make devices and apps work together across brands for a better consumer experience.

Segmentation Analysis

By Product:

  • Smart Washing Machines
  • Smart Refrigerators
  • Smart Air Purifiers
  • Smart TV
  • Other Smart Home Appliances

By Distribution Channel:

  • Online Sales of Smart Home Appliances
  • Offline Sales of Smart Home Appliances

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East & Africa

Frequently Asked Questions

What is CAGR of the Smart Home Appliance Market?

The market is estimated to record a growth of 7.9%.

Why the United States is Thriving?

The United States is investing greatly in smart grid technologies.

Which is the Preferred Distribution Channel in the Market?

Institutional sales segment contributes a maximum share in the market.

Which Distribution Type Segment is Securing Maximum Revenue?

Offline sales holds a maximum revenue of the global market share.

How the Global Market Developed in the Past?

From 2018 to 2022, the global market exhibited 7.0% CAGR.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product, 2023 to 2033

        5.3.1. Smart Washing Machines

        5.3.2. Smart Refrigerators

        5.3.3. Smart Air Purifiers

        5.3.4. Smart TV

        5.3.5. Others

    5.4. Y-o-Y Growth Trend Analysis By Product, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Product, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Distribution Channel, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Distribution Channel, 2023 to 2033

        6.3.1. Online

        6.3.2. Offline

    6.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Distribution Channel, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022

    7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Western Europe

        7.3.4. Eastern Europe

        7.3.5. South Asia and Pacific

        7.3.6. East Asia

        7.3.7. Middle East and Africa

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        8.2.1. By Country

            8.2.1.1. U.S.

            8.2.1.2. Canada

        8.2.2. By Product

        8.2.3. By Distribution Channel

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Product

        8.3.3. By Distribution Channel

    8.4. Key Takeaways

9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Product

        9.2.3. By Distribution Channel

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Product

        9.3.3. By Distribution Channel

    9.4. Key Takeaways

10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. U.K.

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Western Europe

        10.2.2. By Product

        10.2.3. By Distribution Channel

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product

        10.3.3. By Distribution Channel

    10.4. Key Takeaways

11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Poland

            11.2.1.2. Russia

            11.2.1.3. Czech Republic

            11.2.1.4. Romania

            11.2.1.5. Rest of Eastern Europe

        11.2.2. By Product

        11.2.3. By Distribution Channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product

        11.3.3. By Distribution Channel

    11.4. Key Takeaways

12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. India

            12.2.1.2. Bangladesh

            12.2.1.3. Australia

            12.2.1.4. New Zealand

            12.2.1.5. Rest of South Asia and Pacific

        12.2.2. By Product

        12.2.3. By Distribution Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product

        12.3.3. By Distribution Channel

    12.4. Key Takeaways

13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. China

            13.2.1.2. Japan

            13.2.1.3. South Korea

        13.2.2. By Product

        13.2.3. By Distribution Channel

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Product

        13.3.3. By Distribution Channel

    13.4. Key Takeaways

14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. South Africa

            14.2.1.3. Israel

            14.2.1.4. Rest of MEA

        14.2.2. By Product

        14.2.3. By Distribution Channel

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Product

        14.3.3. By Distribution Channel

    14.4. Key Takeaways

15. Key Countries Market Analysis

    15.1. U.S.

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2022

            15.1.2.1. By Product

            15.1.2.2. By Distribution Channel

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2022

            15.2.2.1. By Product

            15.2.2.2. By Distribution Channel

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2022

            15.3.2.1. By Product

            15.3.2.2. By Distribution Channel

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2022

            15.4.2.1. By Product

            15.4.2.2. By Distribution Channel

    15.5. Germany

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2022

            15.5.2.1. By Product

            15.5.2.2. By Distribution Channel

    15.6. U.K.

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2022

            15.6.2.1. By Product

            15.6.2.2. By Distribution Channel

    15.7. France

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2022

            15.7.2.1. By Product

            15.7.2.2. By Distribution Channel

    15.8. Spain

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2022

            15.8.2.1. By Product

            15.8.2.2. By Distribution Channel

    15.9. Italy

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2022

            15.9.2.1. By Product

            15.9.2.2. By Distribution Channel

    15.10. Poland

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2022

            15.10.2.1. By Product

            15.10.2.2. By Distribution Channel

    15.11. Russia

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2022

            15.11.2.1. By Product

            15.11.2.2. By Distribution Channel

    15.12. Czech Republic

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2022

            15.12.2.1. By Product

            15.12.2.2. By Distribution Channel

    15.13. Romania

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2022

            15.13.2.1. By Product

            15.13.2.2. By Distribution Channel

    15.14. India

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2022

            15.14.2.1. By Product

            15.14.2.2. By Distribution Channel

    15.15. Bangladesh

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2022

            15.15.2.1. By Product

            15.15.2.2. By Distribution Channel

    15.16. Australia

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2022

            15.16.2.1. By Product

            15.16.2.2. By Distribution Channel

    15.17. New Zealand

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2022

            15.17.2.1. By Product

            15.17.2.2. By Distribution Channel

    15.18. China

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2022

            15.18.2.1. By Product

            15.18.2.2. By Distribution Channel

    15.19. Japan

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2022

            15.19.2.1. By Product

            15.19.2.2. By Distribution Channel

    15.20. South Korea

        15.20.1. Pricing Analysis

        15.20.2. Market Share Analysis, 2022

            15.20.2.1. By Product

            15.20.2.2. By Distribution Channel

    15.21. GCC Countries

        15.21.1. Pricing Analysis

        15.21.2. Market Share Analysis, 2022

            15.21.2.1. By Product

            15.21.2.2. By Distribution Channel

    15.22. South Africa

        15.22.1. Pricing Analysis

        15.22.2. Market Share Analysis, 2022

            15.22.2.1. By Product

            15.22.2.2. By Distribution Channel

    15.23. Israel

        15.23.1. Pricing Analysis

        15.23.2. Market Share Analysis, 2022

            15.23.2.1. By Product

            15.23.2.2. By Distribution Channel

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Product

        16.3.3. By Distribution Channel

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Whirlpool Corp

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

                17.1.1.5.2. Product Strategy

                17.1.1.5.3. Channel Strategy

        17.1.2. LG Electronics

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

                17.1.2.5.2. Product Strategy

                17.1.2.5.3. Channel Strategy

        17.1.3. Haier Group

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

                17.1.3.5.2. Product Strategy

                17.1.3.5.3. Channel Strategy

        17.1.4. Samsung Electronics Co. Ltd.

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

                17.1.4.5.2. Product Strategy

                17.1.4.5.3. Channel Strategy

        17.1.5. Panasonic Corp.

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

                17.1.5.5.2. Product Strategy

                17.1.5.5.3. Channel Strategy

        17.1.6. BSH Hausgeräte GmbH

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

                17.1.6.5.2. Product Strategy

                17.1.6.5.3. Channel Strategy

        17.1.7. Electrolux AB

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

                17.1.7.5.2. Product Strategy

                17.1.7.5.3. Channel Strategy

        17.1.8. Koninklijke Philips N.V

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

                17.1.8.5.2. Product Strategy

                17.1.8.5.3. Channel Strategy

        17.1.9. GE Appliances

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

                17.1.9.5.2. Product Strategy

                17.1.9.5.3. Channel Strategy

        17.1.10. Xiaomi Corp.

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

                17.1.10.5.2. Product Strategy

                17.1.10.5.3. Channel Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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