Smart Hair Brush Market Overview (2022 to 2032)

The smart hair brush market is projected to register a CAGR of 5.8% during the forecast period, up from US$ 257 Million in 2021 to reach a valuation of US$ 477.8 Million by 2032.

The smart hairbrush market is anticipated to show promising growth prospects during the forecast period as a result of growing competition. New competitors are offering a variety of options at reasonable pricing to fulfill the demand for smart hair brushes, making them more accessible to customers in the global smart hairbrush market.

The Internet of Things (IoT) has brought wireless technology to a variety of devices, opening up a market for personal care firms to produce smart goods. Consumers are increasingly using smart gadgets to understand how modern technology can improve their daily experience and help them feel more connected.

Today's connected consumers may self-diagnose personal care issues using mobile applications and gadgets, a recent trend in the sales of smart hair brushes.

Report Attribute Details
Estimated Base Year Value (2021) US$ 257 Million
Expected Market Value (2022) US$ 272 Million
Anticipated Forecast Value (2032) US$ 477.8 Million
Projected Growth Rate (2022 to 2032) 5.8 % CAGR

Sales of smart hair brushes are expected to rise significantly. In addition to this, sales of smart hair brushes are rising accounting for US$ 340.6 Million by 2026. Increasing sales of smart hair brushes are also projected to contribute to the growth of the smart hairbrush market share.

A smart hair brush is a wirelessly linked device that analyses the user's hair type and other hair-related data, such as hair quality and brushing pattern, and then offers hair care products based on the results. This cutting-edge technology has the ability to significantly affect customer purchasing habits when it comes to hair care products.

Manufacturers in the smart hairbrush market get a big platform from which to serve the whole demand for smart hair brushes. The worldwide smart hairbrush market is seeing increased competition. With growing competition, new competitors are offering a variety of options at reasonable pricing, fulfilling the demand for smart hairbrushes more accessible to customers.

L'Oréal S.A. and Withings are some of the leading participants in the smart hairbrush market.

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What are the Key Drivers of the Smart Hair Brush Market Share?

The beauty business is being revolutionized by connected devices, with numerous companies in the personal care market looking for new methods to combine personal care with smart technology to bring the salon experience home.

Consumer desire for premium products, changing consumer trends, and buying behavior are providing tremendous potential for smart devices in hair and skin care applications, and these are the drivers driving the sales of the smart hairbrush market in the near future.

Other factors driving the demand for the smart hairbrush market during the projected period include the rising popularity of personal grooming, changing lifestyles, per capita expenditure on personal care goods, and a quickly developing hair care market.

However, the low adoption rate and sales of smart hair brushes due to high prices and the availability of various hair brushes at inexpensive prices without sensors or applications may stifle the worldwide demand for smart hairbrush market growth.

One of the key aspects of the sales of the smart hairbrush market in the near future is the low competition caused by the limited number of competitors in the market, which has created a significant opportunity for new demand for smart hairbrush companies to enter the market.

Which is the Leading Region in the Smart Hair Brush Market?

During the projected period, the sales of smart hair brushes are expected to rise at a substantial rate in all regions. North America, Europe, Latin America, East Asia, South Asia, Oceania, the Middle East, and Africa are the seven primary regions that make up the smart hairbrush market.

Because of high per capita expenditure, consumer awareness of personal hygiene, and high demand for luxury goods, North America is likely to lead the demand for the smart hairbrush market, followed by Europe.

Due to high potential clients and numerous firms joining the market with strategic partnerships with local competitors, the smart hairbrush market in South Asia and East Asia is predicted to grow at a solid CAGR over the forecast period. In the next years, the Middle East, and Africa are projected to present a compelling potential in the sales of the smart hairbrush market.

Sudip Saha
Sudip Saha

Principal Consultant

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Who are the Key Players in the Smart Hair Brush Market?

L'Oréal S.A. and Withings are some of the leading participants in the smart hair brush market.

Recent Developments of the Smart Hair Brush Market:

  • At the 2017 Consumer Electronics Show (CES), Kerastase and Withings Company unveiled the world's first smart hair brush, the 'Kerastase Hair Coach,' to give customers a data-driven solution to enhance hair care.
  • Companies collaborated with L'Oréal's research and advanced technology incubator to create the breakthrough smart hair brush. Advanced sensors, a unique product design, and signal processing algorithms are used in the smart hair brush to monitor and grade hair quality while in use.

Report Scope

Report Attribute Details
Growth rate CAGR of 5.8% from 2022 to 2032
The base year for estimation 2021
Historical data 2015 to 2020
Forecast period 2022 to 2032
Quantitative units Revenue in USD billion, volume in kilotons, and CAGR from 2022 to 2032
Report Coverage Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, Pricing Analysis
Segments Covered End-user, sales channel, region
Regional scope North America; Western Europe, Eastern Europe, Middle East, Africa, ASEAN, South Asia, Rest of Asia, Australia, and New Zealand
Country scope USA; Canada; Mexico; Germany; United Kingdom; France; Italy; Spain; Russia; Belgium; Poland; Czech Republic; China; India; Japan; Australia; Brazil; Argentina; Colombia; Saudi Arabia; United Arab Emirates(UAE); Iran; South Africa
Key companies profiled L'Oréal S.A. and Withings
Customization scope Free report customization (equivalent to up to 8 analysts' working days) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options Avail of customized purchase options to meet your exact research needs.

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Global Smart Hair Brush: Market Segmentation

On The Basis Of End-User:

  • Salons & Spas
  • Hotels & Resorts
  • Residential
  • Others

On The Basis Of The Sales Channel:

  • Supermarkets/Hypermarkets
  • Specialty Outlets
  • Multi-Brand Stores
  • Beauty Specialist Stores
  • E-Retailers
  • Others

By Region:

  • North America (USA, Canada)
  • Latin America (Mexico, Brazil)
  • Europe (Germany, United Kingdom, France, Italy, Spain, Poland, Russia)
  • East Asia (China, Japan, South Korea)
  • South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
  • Oceania (Australia, New Zealand)
  • Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)

Frequently Asked Questions

What is the Growth Outlook for the Smart Hair Brush Market?

The smart hairbrush market is predicted to register a CAGR of 5.8% during the forecast period.

Who are the Key Players in the Smart Hair Brush Market?

Key players holding substantial smart hairbrush market share include L'Oréal S.A. and Withings and many more.

What is the Future of the Smart Hair Brush Market?

As per the analysis, the smart hairbrush market share is likely to be US$ 240.6 Million by 2026.

Which is the Key Driver in the Smart Hair Brush Market?

Demand for smart hair brushes is likely to rise due to consumer demand for premium products, shifting consumer trends and buying habits are pushing the sales of smart hair brushes in the near future.

Table of Content

1. Executive Summary | Smart Hair Brush Market

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Investment Feasibility Matrix

    3.5. PESTLE and Porter’s Analysis

    3.6. Regulatory Landscape

        3.6.1. By Key Regions

        3.6.2. By Key Countries

4. Global Market Analysis 2017 to 2021 and Forecast, 2022 to 2032

    4.1. Historical Market Size Value (US$ Million) & Volume (Million units) Analysis, 2017 to 2021

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Million units) Projections, 2022 to 2032

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By End-User

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Million units) Analysis By End-User, 2017 to 2021

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Million units) Analysis and Forecast By End-User, 2022 to 2032

        5.3.1. Salons & Spas

        5.3.2. Hotels & Resorts

        5.3.3. Residential

    5.4. Y-o-Y Growth Trend Analysis By End-User, 2017 to 2021

    5.5. Absolute $ Opportunity Analysis By End-User, 2022 to 2032

6. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Sales Channels

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Million units) Analysis By Sales Channels, 2017 to 2021

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Million units) Analysis and Forecast By Sales Channels, 2022 to 2032

        6.3.1. Supermarkets/Hypermarkets

        6.3.2. Specialty Outlets

        6.3.3. Multi-Brand Stores

        6.3.4. E-Retailers

        6.3.5. Beauty Specialist Stores

        6.3.6. Others

    6.4. Y-o-Y Growth Trend Analysis By Sales Channels, 2017 to 2021

    6.5. Absolute $ Opportunity Analysis By Sales Channels, 2022 to 2032

7. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Price Range

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Million units) Analysis By Price Range, 2017 to 2021

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Million units) Analysis and Forecast By Price Range, 2022 to 2032

        7.3.1. Low

        7.3.2. Economy

        7.3.3. Premium

    7.4. Y-o-Y Growth Trend Analysis By Price Range, 2017 to 2021

    7.5. Absolute $ Opportunity Analysis By Price Range, 2022 to 2032

8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) & Volume (Million units) Analysis By Region, 2017 to 2021

    8.3. Current Market Size Value (US$ Million) & Volume (Million units) Analysis and Forecast By Region, 2022 to 2032

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Europe

        8.3.4. East Asia

        8.3.5. South Asia

        8.3.6. Oceania

        8.3.7. Middle East and Africa

    8.4. Market Attractiveness Analysis By Region

9. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Million units) Trend Analysis By Market Taxonomy, 2017 to 2021

    9.2. Market Size Value (US$ Million) & Volume (Million units) Forecast By Market Taxonomy, 2022 to 2032

        9.2.1. By Country

            9.2.1.1. USA

            9.2.1.2. Canada

        9.2.2. By End-User

        9.2.3. By Sales Channels

        9.2.4. By Price Range

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By End-User

        9.3.3. By Sales Channels

        9.3.4. By Price Range

    9.4. Key Takeaways

10. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Million units) Trend Analysis By Market Taxonomy, 2017 to 2021

    10.2. Market Size Value (US$ Million) & Volume (Million units) Forecast By Market Taxonomy, 2022 to 2032

        10.2.1. By Country

            10.2.1.1. Brazil

            10.2.1.2. Mexico

            10.2.1.3. Rest of Latin America

        10.2.2. By End-User

        10.2.3. By Sales Channels

        10.2.4. By Price Range

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By End-User

        10.3.3. By Sales Channels

        10.3.4. By Price Range

    10.4. Key Takeaways

11. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Million units) Trend Analysis By Market Taxonomy, 2017 to 2021

    11.2. Market Size Value (US$ Million) & Volume (Million units) Forecast By Market Taxonomy, 2022 to 2032

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2. Italy

            11.2.1.3. France

            11.2.1.4. United Kingdom

            11.2.1.5. Spain

            11.2.1.6. Russia

            11.2.1.7. BENELUX

            11.2.1.8. Rest of Europe

        11.2.2. By End-User

        11.2.3. By Sales Channels

        11.2.4. By Price Range

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By End-User

        11.3.3. By Sales Channels

        11.3.4. By Price Range

    11.4. Key Takeaways

12. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Million units) Trend Analysis By Market Taxonomy, 2017 to 2021

    12.2. Market Size Value (US$ Million) & Volume (Million units) Forecast By Market Taxonomy, 2022 to 2032

        12.2.1. By Country

            12.2.1.1. China

            12.2.1.2. Japan

            12.2.1.3. South Korea

        12.2.2. By End-User

        12.2.3. By Sales Channels

        12.2.4. By Price Range

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By End-User

        12.3.3. By Sales Channels

        12.3.4. By Price Range

    12.4. Key Takeaways

13. South Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Million units) Trend Analysis By Market Taxonomy, 2017 to 2021

    13.2. Market Size Value (US$ Million) & Volume (Million units) Forecast By Market Taxonomy, 2022 to 2032

        13.2.1. By Country

            13.2.1.1. India

            13.2.1.2. Thailand

            13.2.1.3. Malaysia

            13.2.1.4. Indonesia

            13.2.1.5. Rest of South Asia

        13.2.2. By End-User

        13.2.3. By Sales Channels

        13.2.4. By Price Range

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By End-User

        13.3.3. By Sales Channels

        13.3.4. By Price Range

    13.4. Key Takeaways

14. Oceania Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    14.1. Historical Market Size Value (US$ Million) & Volume (Million units) Trend Analysis By Market Taxonomy, 2017 to 2021

    14.2. Market Size Value (US$ Million) & Volume (Million units) Forecast By Market Taxonomy, 2022 to 2032

        14.2.1. By Country

            14.2.1.1. Australia

            14.2.1.2. New Zealand

        14.2.2. By End-User

        14.2.3. By Sales Channels

        14.2.4. By Price Range

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By End-User

        14.3.3. By Sales Channels

        14.3.4. By Price Range

    14.4. Key Takeaways

15. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country

    15.1. Historical Market Size Value (US$ Million) & Volume (Million units) Trend Analysis By Market Taxonomy, 2017 to 2021

    15.2. Market Size Value (US$ Million) & Volume (Million units) Forecast By Market Taxonomy, 2022 to 2032

        15.2.1. By Country

            15.2.1.1. GCC Countries

            15.2.1.2. Turkey

            15.2.1.3. Israel

            15.2.1.4. South Africa

            15.2.1.5. Egypt

            15.2.1.6. Rest of Middle East and Africa

        15.2.2. By End-User

        15.2.3. By Sales Channels

        15.2.4. By Price Range

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By End-User

        15.3.3. By Sales Channels

        15.3.4. By Price Range

    15.4. Key Takeaways

16. Key Countries Market Analysis

    16.1. USA

        16.1.1. Pricing Analysis

        16.1.2. Market Share Analysis, 2021

            16.1.2.1. By End-User

            16.1.2.2. By Sales Channels

            16.1.2.3. By Price Range

    16.2. Canada

        16.2.1. Pricing Analysis

        16.2.2. Market Share Analysis, 2021

            16.2.2.1. By End-User

            16.2.2.2. By Sales Channels

            16.2.2.3. By Price Range

    16.3. Brazil

        16.3.1. Pricing Analysis

        16.3.2. Market Share Analysis, 2021

            16.3.2.1. By End-User

            16.3.2.2. By Sales Channels

            16.3.2.3. By Price Range

    16.4. Mexico

        16.4.1. Pricing Analysis

        16.4.2. Market Share Analysis, 2021

            16.4.2.1. By End-User

            16.4.2.2. By Sales Channels

            16.4.2.3. By Price Range

    16.5. Argentina

        16.5.1. Pricing Analysis

        16.5.2. Market Share Analysis, 2021

            16.5.2.1. By End-User

            16.5.2.2. By Sales Channels

            16.5.2.3. By Price Range

    16.6. Germany

        16.6.1. Pricing Analysis

        16.6.2. Market Share Analysis, 2021

            16.6.2.1. By End-User

            16.6.2.2. By Sales Channels

            16.6.2.3. By Price Range

    16.7. Italy

        16.7.1. Pricing Analysis

        16.7.2. Market Share Analysis, 2021

            16.7.2.1. By End-User

            16.7.2.2. By Sales Channels

            16.7.2.3. By Price Range

    16.8. France

        16.8.1. Pricing Analysis

        16.8.2. Market Share Analysis, 2021

            16.8.2.1. By End-User

            16.8.2.2. By Sales Channels

            16.8.2.3. By Price Range

    16.9. United Kingdom

        16.9.1. Pricing Analysis

        16.9.2. Market Share Analysis, 2021

            16.9.2.1. By End-User

            16.9.2.2. By Sales Channels

            16.9.2.3. By Price Range

    16.10. Spain

        16.10.1. Pricing Analysis

        16.10.2. Market Share Analysis, 2021

            16.10.2.1. By End-User

            16.10.2.2. By Sales Channels

            16.10.2.3. By Price Range

    16.11. Russia

        16.11.1. Pricing Analysis

        16.11.2. Market Share Analysis, 2021

            16.11.2.1. By End-User

            16.11.2.2. By Sales Channels

            16.11.2.3. By Price Range

    16.12. BENELUX

        16.12.1. Pricing Analysis

        16.12.2. Market Share Analysis, 2021

            16.12.2.1. By End-User

            16.12.2.2. By Sales Channels

            16.12.2.3. By Price Range

    16.13. China

        16.13.1. Pricing Analysis

        16.13.2. Market Share Analysis, 2021

            16.13.2.1. By End-User

            16.13.2.2. By Sales Channels

            16.13.2.3. By Price Range

    16.14. Japan

        16.14.1. Pricing Analysis

        16.14.2. Market Share Analysis, 2021

            16.14.2.1. By End-User

            16.14.2.2. By Sales Channels

            16.14.2.3. By Price Range

    16.15. South Korea

        16.15.1. Pricing Analysis

        16.15.2. Market Share Analysis, 2021

            16.15.2.1. By End-User

            16.15.2.2. By Sales Channels

            16.15.2.3. By Price Range

    16.16. India

        16.16.1. Pricing Analysis

        16.16.2. Market Share Analysis, 2021

            16.16.2.1. By End-User

            16.16.2.2. By Sales Channels

            16.16.2.3. By Price Range

    16.17. GCC Countries

        16.17.1. Pricing Analysis

        16.17.2. Market Share Analysis, 2021

            16.17.2.1. By End-User

            16.17.2.2. By Sales Channels

            16.17.2.3. By Price Range

    16.18. Turkey

        16.18.1. Pricing Analysis

        16.18.2. Market Share Analysis, 2021

            16.18.2.1. By End-User

            16.18.2.2. By Sales Channels

            16.18.2.3. By Price Range

    16.19. Israel

        16.19.1. Pricing Analysis

        16.19.2. Market Share Analysis, 2021

            16.19.2.1. By End-User

            16.19.2.2. By Sales Channels

            16.19.2.3. By Price Range

    16.20. South Africa

        16.20.1. Pricing Analysis

        16.20.2. Market Share Analysis, 2021

            16.20.2.1. By End-User

            16.20.2.2. By Sales Channels

            16.20.2.3. By Price Range

    16.21. Egypt

        16.21.1. Pricing Analysis

        16.21.2. Market Share Analysis, 2021

            16.21.2.1. By End-User

            16.21.2.2. By Sales Channels

            16.21.2.3. By Price Range

17. Market Structure Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Market Share Analysis of Top Players

        17.3.1. By Regional

        17.3.2. By End-User

        17.3.3. By Sales Channels

        17.3.4. By Price Range

18. Competition Analysis

    18.1. Competition Deep Dive

        18.1.1. Unilever

            18.1.1.1. Overview

            18.1.1.2. Product Portfolio

            18.1.1.3. Profitability by Market Segment

            18.1.1.4. Sales Footprint

            18.1.1.5. Strategy Overview

                18.1.1.5.1. Marketing Strategy

                18.1.1.5.2. Product Strategy

        18.1.2. Procter & Gamble

            18.1.2.1. Overview

            18.1.2.2. Product Portfolio

            18.1.2.3. Profitability by Market Segment

            18.1.2.4. Sales Footprint

            18.1.2.5. Strategy Overview

                18.1.2.5.1. Marketing Strategy

                18.1.2.5.2. Product Strategy

        18.1.3. Estee Lauder Companies

            18.1.3.1. Overview

            18.1.3.2. Product Portfolio

            18.1.3.3. Profitability by Market Segment

            18.1.3.4. Sales Footprint

            18.1.3.5. Strategy Overview

                18.1.3.5.1. Marketing Strategy

                18.1.3.5.2. Product Strategy

        18.1.4. Johnson & Johnson

            18.1.4.1. Overview

            18.1.4.2. Product Portfolio

            18.1.4.3. Profitability by Market Segment

            18.1.4.4. Sales Footprint

            18.1.4.5. Strategy Overview

                18.1.4.5.1. Marketing Strategy

                18.1.4.5.2. Product Strategy

        18.1.5. Avon

            18.1.5.1. Overview

            18.1.5.2. Product Portfolio

            18.1.5.3. Profitability by Market Segment

            18.1.5.4. Sales Footprint

            18.1.5.5. Strategy Overview

                18.1.5.5.1. Marketing Strategy

                18.1.5.5.2. Product Strategy

        18.1.6. SHISEIDO

            18.1.6.1. Overview

            18.1.6.2. Product Portfolio

            18.1.6.3. Profitability by Market Segment

            18.1.6.4. Sales Footprint

            18.1.6.5. Strategy Overview

                18.1.6.5.1. Marketing Strategy

                18.1.6.5.2. Product Strategy

        18.1.7. Kao Corp.

            18.1.7.1. Overview

            18.1.7.2. Product Portfolio

            18.1.7.3. Profitability by Market Segment

            18.1.7.4. Sales Footprint

            18.1.7.5. Strategy Overview

                18.1.7.5.1. Marketing Strategy

                18.1.7.5.2. Product Strategy

        18.1.8. MicroPure

            18.1.8.1. Overview

            18.1.8.2. Product Portfolio

            18.1.8.3. Profitability by Market Segment

            18.1.8.4. Sales Footprint

            18.1.8.5. Strategy Overview

                18.1.8.5.1. Marketing Strategy

                18.1.8.5.2. Product Strategy

        18.1.9. L’Oreal

            18.1.9.1. Overview

            18.1.9.2. Product Portfolio

            18.1.9.3. Profitability by Market Segment

            18.1.9.4. Sales Footprint

            18.1.9.5. Strategy Overview

                18.1.9.5.1. Marketing Strategy

                18.1.9.5.2. Product Strategy

        18.1.10. VEGA

            18.1.10.1. Overview

            18.1.10.2. Product Portfolio

            18.1.10.3. Profitability by Market Segment

            18.1.10.4. Sales Footprint

            18.1.10.5. Strategy Overview

                18.1.10.5.1. Marketing Strategy

                18.1.10.5.2. Product Strategy

        18.1.11. Nokia

            18.1.11.1. Overview

            18.1.11.2. Product Portfolio

            18.1.11.3. Profitability by Market Segment

            18.1.11.4. Sales Footprint

            18.1.11.5. Strategy Overview

                18.1.11.5.1. Marketing Strategy

                18.1.11.5.2. Product Strategy

        18.1.12. Nivea

            18.1.12.1. Overview

            18.1.12.2. Product Portfolio

            18.1.12.3. Profitability by Market Segment

            18.1.12.4. Sales Footprint

            18.1.12.5. Strategy Overview

                18.1.12.5.1. Marketing Strategy

                18.1.12.5.2. Product Strategy

        18.1.13. Philips

            18.1.13.1. Overview

            18.1.13.2. Product Portfolio

            18.1.13.3. Profitability by Market Segment

            18.1.13.4. Sales Footprint

            18.1.13.5. Strategy Overview

                18.1.13.5.1. Marketing Strategy

                18.1.13.5.2. Product Strategy

        18.1.14. Rozia Group

            18.1.14.1. Overview

            18.1.14.2. Product Portfolio

            18.1.14.3. Profitability by Market Segment

            18.1.14.4. Sales Footprint

            18.1.14.5. Strategy Overview

                18.1.14.5.1. Marketing Strategy

                18.1.14.5.2. Product Strategy

        18.1.15. Revlon, Inc

            18.1.15.1. Overview

            18.1.15.2. Product Portfolio

            18.1.15.3. Profitability by Market Segment

            18.1.15.4. Sales Footprint

            18.1.15.5. Strategy Overview

                18.1.15.5.1. Marketing Strategy

                18.1.15.5.2. Product Strategy

        18.1.16. Gooseberry

            18.1.16.1. Overview

            18.1.16.2. Product Portfolio

            18.1.16.3. Profitability by Market Segment

            18.1.16.4. Sales Footprint

            18.1.16.5. Strategy Overview

                18.1.16.5.1. Marketing Strategy

                18.1.16.5.2. Product Strategy

        18.1.17. AsaVea

            18.1.17.1. Overview

            18.1.17.2. Product Portfolio

            18.1.17.3. Profitability by Market Segment

            18.1.17.4. Sales Footprint

            18.1.17.5. Strategy Overview

                18.1.17.5.1. Marketing Strategy

                18.1.17.5.2. Product Strategy

        18.1.18. Coriolis 

            18.1.18.1. Overview

            18.1.18.2. Product Portfolio

            18.1.18.3. Profitability by Market Segment

            18.1.18.4. Sales Footprint

            18.1.18.5. Strategy Overview

                18.1.18.5.1. Marketing Strategy

                18.1.18.5.2. Product Strategy

        18.1.19. DAFNI

            18.1.19.1. Overview

            18.1.19.2. Product Portfolio

            18.1.19.3. Profitability by Market Segment

            18.1.19.4. Sales Footprint

            18.1.19.5. Strategy Overview

                18.1.19.5.1. Marketing Strategy

                18.1.19.5.2. Product Strategy

19. Assumptions & Acronyms Used

20. Research Methodology

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