Smart Bathroom Market

Smart Bathroom Market Outlook from (2024 to 2034)

The smart bathroom market is estimated to be valued at USD 9.5 billion in 2024. The market is expected to reach USD 34.6 billion by 2034, developing at a CAGR of 13.7%.

Smart Bathroom Market Trend Analysis

• An increase in infrastructure development activities is a major factor driving the global smart bathroom market.
• Technological advancements and increase in the adoption of artificial intelligence (AI) and Internet of Things (IoT) are fueling demand for smart bathroom products including smart toilets, smart soap dispensers, and smart lighting systems.
• Automated systems for regulating water flow, smart showers that control water usage, and eco-friendly fixtures are gaining popularity due to their sustainability benefits.
• Smart bathrooms with features like smart toilets with built-in bidets, grab bars, and motion-activated lighting are gaining traction.

Attributes	Key Insights
Smart Bathroom Market Estimated Size in 2024	USD 9.5 billion
Projected Market Value in 2034	USD 34.6 billion
Value-based CAGR from 2024 to 2034	13.7%

2019 to 2023 Historical Analysis vs. 2024 to 2034 Market Forecast Projections

Smart bathroom market has gained popularity as more consumers recognize the benefits of home automation and connected technologies. The convenience, energy efficiency, and security features offered by intelligent bathroom devices driving the market demand.

Smart bathrooms are bathroom products with smart features such as sensors and automatic & touchless systems. To save time in the morning, there are smart showers that can be programmed to recall preferred heat and pressure settings. Smart toilets with Bluetooth connectivity for heaters and lighting, and sensor taps to the basin that turn on with a hand wave are gaining traction among tech-savvy consumers.

A number of features set smart bathrooms apart from conventional ones. The hands-free technology of sensor toilet buttons reduces germ transmission in the bathroom. Smart LED mirrors use the idea of ring light and let users change the kind of light into warm, cool, soft, or bright shades to match skin tone. These mirrors can also be set to show the time and the weather.

An increase in awareness about health & hygiene among consumers is driving demand for smart bathroom products. The demand for smart bathroom is projected to rise at a CAGR of 13.7% from 2024 to 2034.

Attributes	Details
Market Value 2023	USD 8.5 billion
Market Value in 2034	USD 34.6 billion

Smart Bathroom Market Growth Drivers

• The growing advances in IoT (Internet of Things), AI (Artificial Intelligence), and sensor technologies have enabled the development of innovative intelligent bathroom products, driving the market demand.
• The growing awareness of health and hygiene has led to the adoption of touchless technologies in bathrooms, such as motion-sensor faucets, voice-activated controls, and UV sanitation for toilets and faucets, boosting the growth of the market.
• Increasing residential and commercial construction across different regions is driving global smart bathroom market growth.
• Demand for bathroom solutions that cater to accessibility and safety concerns has grown significantly owing to the increased aging population.
• Increasing consumer demand for convenience, comfort, and energy-efficient solutions in bathrooms.
• Rising popularity of home automation systems to fuel the market demand.
• Development of advanced security features in smart bathroom devices to enhance home safety and protect against cybersecurity threats

Smart Bathroom Market Restraints

• The upfront cost of installing smart bathroom fixtures and technologies can be significantly higher compared to traditional counterparts. This may hamper the market demand.
• The high cost of smart bathroom technology might be a challenge for homeowners in emerging countries with limited budgets.
• Rising concerns about privacy breaches and hacking vulnerabilities. Consumers may be reluctant to adopt these technologies due to fears of data misuse or unauthorized access.
• Lack of awareness about the benefits and functionalities of smart bathroom technologies can impede market growth.

Country-wise Insights

Forecast CAGRs from 2024 to 2034

Japan	15.0%
The United States	11.6%
China	14.3%
Australia	17.3%
Germany	13.2%

United States Set to Lead the Smart Bathroom Technology Revolution

The United States is a highly lucrative market for smart bathrooms due to the increased awareness of smart home technologies and their benefits. Consumers are willing to invest in these innovations to enhance convenience, hygiene, and energy efficiency. The United States is expected to account for a CAGR of 11.6% in the global smart bathroom market during the forecast period.

Manufacturers in the country are introducing innovative products based on advanced technologies. This factor is contributing to market expansion. Rise in awareness about the advantages associated with smart bathroom technology is fueling market statistics in United States.

Companies have been introducing cutting-edge smart bathroom solutions, including touchless faucets, smart toilets, voice-controlled mirrors, and integrated IoT systems, catering to tech-savvy consumers.

Smart Bathroom Penetration Rate in Germany Signals Massive Growth Potential

Germany is known for its early adoption of technology and innovation. Consumers in Germany are receptive to smart home solutions, including those for bathrooms. This tech-savvy market embraces high-tech products that offer convenience and efficiency. The market in Germany is expected to grow with a CAGR of 13.2% during the forecast period.

The growing consumer awareness of sustainability and eco-friendly solutions driving the demand for smart bathrooms equipped with water-saving fixtures, energy-efficient systems, and eco-friendly materials align with the country's emphasis on environmental consciousness.

Increased Renovation Activities in Australia Fuels Smart Bathroom Market Demand

Urban development and population growth in cities across Australia have led to a surge in construction and home renovation activities. This has driven the demand for modern, technologically advanced bathroom solutions, including smart fixtures and amenities. The smart bathroom market in Australia is projected to rise at a CAGR of 17.3% from 2024 to 2034.

Growing awareness of health and wellness, including personal hygiene. Smart bathrooms offering features like bidets, hands-free operation, and advanced sanitation systems are gaining popularity in Australia due to their emphasis on hygiene and cleanliness. Consumers are increasingly interested in integrating smart features like touchless faucets, sensor-based toilets, and connected bathroom systems into their homes.

The Growing Infrastructural Development in China to Boost the Market Demand

Rapid urbanization and infrastructure development in China has led to increased construction and renovation of homes and commercial spaces. This has driven the demand for smart bathroom solutions in newly developed or renovated properties in the country. The smart bathroom market is projected to rise at a CAGR of 14.3% from 2024 to 2034 in China. Increasing government initiatives to promote sustainable development and smart technology adoption have encouraged integrating energy-saving and water-efficient solutions in buildings. Policies emphasizing green construction benefit the smart bathroom market, fostering its growth.

Local and international companies operating in China produce a wide range of smart bathroom products, including smart toilets, faucets, showers, and mirrors, catering to diverse consumer preferences.

The Growing Technological Advances to Drive the Market Demand in Japan

Japan is expected to remain at the forefront of the market due to the increased investment in research and development and technological innovation. The market in Japan is expected to grow with a CAGR of 15.0% during 2024-2034.

The growing aging population, leading to a greater emphasis on assistive and accessible technologies in Japan driving the demand for smart bathrooms offering features catering to the elderly, such as heated seats, integrated bidets, and easy-to-use controls.

Smart bathrooms equipped with advanced cleaning and sanitation features, such as self-cleaning toilets and antibacterial surfaces, align with cultural values in Japan are gaining traction.

Category-wise Insights

According to market forecasts, the smart toilet segment will dominate until 2034, with a market share of 35.5%. The commercial application segment is expected to have a share of 65.2%

Category	Market share in 2024
Smart Toilet	35.5%
Commercial Application	65.2%

Smart Toilet Segment is Driving Growth with a Sizeable Market Share

The smart toilets segment is expected to hold a market share of 35.5% in 2024. This is attributed to advanced properties of the product, such as self-cleaning and self-deodorizing, which make it an environmentally friendly and popular product in the smart bathroom industry.

Smart toilets often offer advanced hygiene features such as bidet functionality, self-cleaning wands, heated seats, and air-drying capabilities. These features enhance comfort and cleanliness, appealing to consumers seeking a more luxurious and hygienic bathroom experience.

High-tech or smart toilets are widely used among households and commercial properties owing to various features incorporated in the fixture, such as hands-free flushing, heated seats, motion-activated seats, and built-in night lights.

Commercial Application to Remain Most Popular

The commercial application segment is expected to dominate the market in 2024, accounting for 65.2% of the revenue share. The demand for smart bathrooms is expected to grow substantially in the coming years, driven by the expanding hotel industry and the growing number of restaurants and eateries worldwide. The commercial infrastructure development and expansion in emerging economies contribute to the market's growth prospects.

In commercial settings like hotels, restaurants, and office buildings, providing a superior and memorable experience for customers or guests is crucial. Smart bathrooms with advanced features such as touchless faucets, sensor-operated toilets, and high-tech amenities contribute to a more pleasant and convenient experience, increasing customer satisfaction.

Maintaining high standards of hygiene and cleanliness is paramount in commercial spaces. Smart bathrooms offer features like touchless fixtures, self-cleaning toilets, and UV sanitation systems that help reduce the spread of germs and bacteria, addressing concerns about public health and safety.

Competitive Landscape

The global intelligent bathroom industry is highly stagnant and competitive, with the presence of various global and regional players controlling the majority of the smart bathroom market share. According to the latest smart bathroom market analysis, key players are implementing innovative strategies, including investment in R&D, product expansions, and mergers & acquisitions.

Some prominent players in the global smart bathroom market include

• Jacuzzi Brands, LLC
• Villeroy & Boch AG
• Signature Hardware (Ferguson Enterprises, LLC)
• Pfister (Spectrum Brands, Inc.)
• Kraus USA Plumbing LLC
• Delta Faucet Company
• Moen Incorporated
• Kohler Co.
• Duravit AG
• Roca Sanitario, S.A
• TOTO LTD.

Some of the recent developments from the market are listed below

• In January 2023, Kohler launched new smart toilets, i.e. Eir Smart Toilets and innate Smart Toilets, showers, faucets, and water monitoring systems to help the world tackle sustainability
• In August 2022, Moen launched a new king midas marketing campaign to introduce the world's first completely touchless smart faucet. With the help of cutting-edge sensor technology, the smart faucet with motion control lets users control the temperature and turn on the water without having to touch it. This system is also useful for people with disabilities.
• Delta Faucet Company has introduced a range of smart bathroom fixtures, including touchless faucets equipped with sensors for hands-free operation, smart shower systems with temperature control, and voice-activated features.

Report Scope

Attributes	Details
Estimated Market Size in 2024	USD 9.5 billion
Projected Market Valuation in 2034	USD 34.6 billion
Value-based CAGR 2024 to 2034	13.7%
Forecast Period	2024 to 2034
Historical Data Available for	2019 to 2023
Market Analysis	Value in USD billion
Key Regions Covered	North America; Latin America; Western Europe; Eastern Europe; South Asia and Pacific; East Asia; Middle East and Africa
Key Market Segments Covered	Product, Application, Region
Key Countries Profiled	The United States, Canada, Brazil, Mexico, Germany, The United Kingdom, France, Spain, Italy, Russia, Poland, Czech Republic, Romania, India, Bangladesh, Australia, New Zealand, China, Japan, South Korea, GCC countries, South Africa, Israel
Key Companies Profiled	Jacuzzi Brands, LLC; Villeroy & Boch AG; Signature Hardware (Ferguson Enterprises, LLC); Pfister (Spectrum Brands, Inc.); Kraus USA Plumbing LLC; Delta Faucet Company; Moen Incorporated; Kohler Co.; Duravit AG; Roca Sanitario, S.A; TOTO LTD.

Smart Bathroom Segments Covered in the Report

By Product:

• Smart Toilet
• Smart Soap Dispenser
• Smart Faucets
• Showers
• Smart Bathroom Mirrors
• Smart Bathtubs

By Application:

• Residential
• Commercial

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia and Pacific
• Middle East and Africa

Frequently Asked Questions

What was the market value for the smart bathroom in 2024?

As of 2024, the market for smart bathroom is expected to be valued at USD 9.5 billion, as per FMI.

According to FMI, what is the anticipated market value for smart bathrooms in 2034?

By 2034, the market value of smart bathrooms is expected to reach USD 34.6 billion.

What is the projected forecast CAGR for the smart bathroom market from 2024 to 2034?

From 2024to 2034, the smart bathroom market is expected to flourish at a CAGR of 13.7%

Based on product type, which segment dominates the smart bathroom market?

The smart toilet segment will account for a market share of 35.5% in 2024.

Which country is likely to be at the pinnacle of the market?

The United States is likely the top-performing market in smart bathroom industry.