Sleep Gummy Market

Sleep Gummy Market Outlook from 2024 to 2034

The global sleep gummy market is expected to grow from USD 447.1 million in 2024 to USD 908.2 million by 2034. From 2024 to 2034, the market is projected to surge at a 7.3% CAGR.

Attributes	Key Insights
Estimated Global Sleep Gummy Market Size (2024E)	USD 447.1 million
Projected Sleep Gummy Market Value (2034F)	USD 908.2 million
Value-based CAGR (2024 to 2034)	7.3%

Sleep Gummy Market Overview

• Growing levels of stress & anxiety, increasing health-conscious consumers, and preference for natural medicines are driving the market expansion.
• The growing number of sleep apnea diagnoses is predicted to drive the demand for sleep gummies worldwide.
• Demand for sleep gummies is rising among modern consumers due to their natural contents and lack of side effects.
• Chewable, orally dissolving sleep gummies are becoming increasingly popular due to the high demand for novel forms that eliminate the conventional tablet experience.
• With increasing sleep gummies comes the rising demand for their personalization. Different varieties of gelling agents, like gelatin, pectin, and agar, are also offered with customization that attracts more customers.
• Sales of sleep gummies are driven by leading market players through creative marketing through online shopping platforms to spread the product’s popularity.

2019 to 2023 Global Sleep Gummy Market Growth Outlook Vs. 2024 to 2034

The historical period saw the market grow at a steady rate. Between 2019 and 2023, the market’s growth was pegged to happen at 6.1% CAGR.

• Interest in natural sleep aids has heightened the holistic approach, as customers began taking an interest in avoiding prescription sleep aids.
• Wellness trend is increasing the emphasis on boosting general well-being, including mental health and stress management, incorporating sleep gummies.
• Sleep gummies have continued to remain innovative in formulation by manufacturers through the introduction of new fresh components and delivery techniques. This includes adaptogens, CBD, and special blends designed for prolonging and enhancing sleep.

Key Factors Driving the Sleep Gummy Market

• Convenient and portable packaging for on-the-go use.
• Targeted marketing and education about sleep health benefits.

Key Sleep Gummy Market Trends

• As people become more aware of what they put into their bodies, there is a growing market for sleep aids that contain natural and organic substances.
• Sleep gummies improve sleep quality & duration and help with sleep initiation.
• Products that encourage deep, restorative sleep cycles are sold to attract customers looking for improved sleep quality.
• Subscription services and other direct-to-consumer business models are gaining traction in the sleep gummy industry.
• Manufacturers are providing easy-to-use internet channels for customers to get sleep gummies and sign up for recurring delivery.

Restraining Factors in the Sleep Gummy Market

• Although sleep gummies are very popular, their ability to help people fall asleep is expected to differ from person to person.
• Prescription drugs and over-the-counter supplements are two common forms of competition for sleep gummies.
• Sleep gummies are more expensive than other sleep aids, which is set to prevent some customer groups from affording them.

Country-wise Insights

The table below explains the sleep gummy market size of the leading three countries for 2034. Among them, the United States is anticipated to remain at the forefront by reaching a valuation of USD 163.5 million. Japan is expected to reach around USD 79.8 million by 2034, less than the United Kingdom's USD 112.3 million.

Countries	Market Value (2034)
United States	USD 163.5 million
United Kingdom	USD 112.3 million
Japan	USD 79.8 million

The table below shows the estimated growth rates of the leading three countries. Japan, the United States, and the United Kingdom are set to record high CAGRs of 8.2%, 5.7%, and 4.3%, respectively, through 2034.

Countries	CAGR (2024 to 2034)
United States	5.7%
United Kingdom	4.3%
India	6.1%
Japan	8.2%

Expansion of Research & Development Accelerating Growth in the United States

By 2034, the United States market is expected to reach USD 163.5 million. A few key factors supporting the market’s growth are:

• Leading manufacturers in the United States are engaged in research & development to produce innovative sleep gummy formulas that satisfy consumers' shifting demands and tastes.
• The United States is witnessing a rise in consumer health consciousness.

Rising Demand in the Dietary Supplement Market to Uplift the United Kingdom

Sleep gummy demand in the United Kingdom is predicted to happen at a steady CAGR of 4.3% during the forecast period. A number of factors are responsible for the growth of the market in the country, including:

• Over the years, steep growth in demand within the United Kingdom's dietary supplement market has been made by the sleep gummies market segment. This growth is attributed to changing consumer preferences and a high regional focus on sleep health.
• The market for sleep gummies is competitive, with foreign brands and local companies in the United Kingdom.
• Local businesses are set to benefit from their knowledge of local consumer preferences and distribution networks, while multinational corporations provide their experience in product creation and advertising tactics.
• Cultural perspectives on health and sleep are expected to influence the acceptance of sleep gummies in the United Kingdom.

Growing Corporate Sector and Urbanization Creates Unique Prospect in Japan

Japan's sleep gummy market is predicted to jump in value to USD 79.8 million by 2034. Some of the prominent factors that help the growth of the industry in the country include:

• Japan has a long history of putting in a lot of effort and dedication, frequently resulting in long workdays and high stress levels among its citizens.
• Sleep gummies are becoming a vital part of consumer’s everyday lives as a result of the sleep-related problems that have resulted.
• In Japan, gummies are popular because of their practical structure and delectable flavor combinations.

Growing Disposable Income in China Upscaling the Market

The demand for sleep gummies is increasing in China, with a significant CAGR through 2034. Emerging patterns in China’s market are as follows:

• China's rapidly expanding e-commerce sector is driving the market growth.
• Platforms such as JD.com and Alibaba's Tmall in China help the progress of all sorts of sleep aid products in the country, including sleep gummies.
• Middle-class population in China is on the rise, and this demographic segment is characterized by higher disposable earnings coupled with a focus on health and wellness. Enhanced willingness to spend by this demographic segment on relaxing products that support their sleep functionality continues to keep the sleep gummies market in high spirits.
• Herbal medicines have been an integral part of traditional Chinese medicine (TCM) for long in the treatment of sleep disorders. Consumers are attracted by the presence of natural and herbal substances in supplements, paving the way for manufacturers to incorporate melatonin, chamomile, and valerian root in sleep gummies.

Growing Marketing Campaigns in South Korea to Foster Growth

Significant factors driving South Korea's sleep gummy market growth are as follows:

• Strict regulatory control exists in South Korea’s health supplement sector, including rules for product registration, labeling, and advertising.
• Demand in South Korea is set to increase due to concentrated marketing efforts and influencer collaborations.
• Product development and innovative packaging are two other strategies used by stakeholders to differentiate themselves in Korea.

Category-wise Insights

The below section shows the women segment dominated by customer orientation. The segment is expected to surge at a CAGR of 7.2% through 2034. Based on sales channels, the over-the-counter segment is anticipated to generate a dominant share through 2024. The over-the-counter segment is predicted to book a CAGR of 8.9% over the ensuing decade.

Segment	CAGR (2024 to 2034)
Over-the-counter (Sales Channel)	8.9%
Women (Customer Orientation)	7.2%

Women Segment Dominates the Market by Customer Orientation Category

• As women become more and more aware of the importance of getting enough sleep for physical and mental health, they seek easy and natural ways to improve their sleeping patterns, which includes the gummies.
• Hormonal changes, pregnancy, and menopause-related sleep disorders make it more likely for women to resort to sleep gummies.
• Containing calming and stress-relieving ingredients, sleep gummies offer women a manageable way to get their stress under control and enjoy better sleep.

The Over-the-counter Segment is the Foremost Type of Sales Channel

• Over-the-counter (OTC) sleep gummies are the go-to choice for a simple yet effective solution to enhance sleep quality, health, and lifestyle.
• Sleep gummies are now easily available and convenient for customers due to the development of modern trade. The chance to advertise their goods through contemporary trade channels has also been extended to newcomers to the market.

Competitive Landscape

Leading market players invest in research & development to launch cutting-edge formulas corresponding to shifting customer demands for all-natural sleep gummies. With constant research and the inclusion of novel ingredients, companies continue to come up with new formulations of sleep gummies.

Demand is developed through effective marketing campaigns, educative content, and endorsements from experts or influencers. sleep gummies players strictly adhere to regulatory standards and produce high-quality and safe products.

Recent Developments

• In 2024, 3Z Brands completed the acquisition of Leesa Sleep.
• January 2023, saw the launch of Vicks’ sleep supplement, the ‘ZzzQuil Natura gummies,’.
• In November 2022, Natrol introduced MelatoninMax, with the novelty that it provides 10 milligrams of melatonin in a single gummy, billed to be the only one to do so.

Key Companies Profiled

• Olly Sleep
• Nature Made Sleep
• Vitafusion SleepWell
• Zarbee's Naturals Sleep
• Natrol Melatonin
• Luna Kids Sleep Aid
• ZzzQuil Pure Zzzs Melatonin
• SleepDrops Sleep
• Nytol Herbal Sleep
• Holland & Barrett Sleep Well
• Bimuno Sleep Formula
• Puori Sleep Aid
• VitaBiotics Wellkid Peppa Pig Sleep

Key Coverage in Sleep Gummy Market Report

• Insights into the Global Melatonin Sleep Aid Gummy Market
• Sleep Gummy Market Share
• Sleep Gummy Market Forecast
• Global Market Study on Herbal Sleep Gummies
• Gummy Supplements Market Revenue & Trends
• Gummy Supplements Innovations, Current Insights, and Demographic Trends

Table of Content

• 1. Executive Summary
• 2. Market Overview
• 3. Market - Pricing Analysis
• 4. Value Chain Analysis
• 5. Market Dynamics
• 6. Key Regulations
• 7. Global Market Size in Value (US$ million) Analysis 2019 to 2023 and Forecast, 2024 to 2034
• 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Primary Ingredient
  • 8.1. Melatonin
  • 8.2. Herbal Extracts
  • 8.3. Magnesium
  • 8.4. L-theanine
  • 8.5. Vitamin and Minerals
  • 8.6. Dietary Fiber
  • 8.7. Prebiotics and Probiotics
  • 8.8. Polyunsaturated and Fatty Acids
  • 8.9. Antioxidants
• 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Customer Orientation
  • 9.1. Men
    • 9.1.1. Sleep Support
    • 9.1.2. Relaxation
    • 9.1.3. Sleep Cycle Regulation
  • 9.2. Women
    • 9.2.1. Sleep Support
    • 9.2.2. Relaxation
    • 9.2.3. Sleep Cycle Regulation
    • 9.2.4. Skin Repair
  • 9.3. Geriatric
    • 9.3.1. Sleep Support
    • 9.3.2. Relaxation
    • 9.3.3. Sleep Cycle Regulation
• 10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Pack Size
  • 10.1. 30-Count
  • 10.2. 60-Count
  • 10.3. 90-Count
  • 10.4. 120-Count or Higher
• 11. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Sales Channel
  • 11.1. Prescription-based
  • 11.2. Over the Counter
    • 11.2.1. Modern Trade
    • 11.2.2. Hospital Pharmacies
    • 11.2.3. Retail Pharmacies
    • 11.2.4. Drug Store
    • 11.2.5. Online Pharmacies
• 12. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Claim
  • 12.1. Organic
  • 12.2. Vegan
  • 12.3. All Natural
  • 12.4. Regular
• 13. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region
  • 13.1. North America
  • 13.2. Latin America
  • 13.3. Europe
  • 13.4. East Asia
  • 13.5. South Asia
  • 13.6. Oceania
  • 13.7. Middle East and Africa
• 14. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034
• 15. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034
• 16. Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034
• 17. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034
• 18. South Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034
• 19. Oceania Market Analysis 2019 to 2023 and Forecast 2024 to 2034
• 20. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034
• 21. Country-level Market Analysis, 2024
• 22. Market Structure Analysis
• 23. Competition Analysis
  • 23.1. Olly Sleep
  • 23.2. Nature Made Sleep
  • 23.3. Vitafusion SleepWell
  • 23.4. Zarbee's Naturals Sleep
  • 23.5. Natrol Melatonin
  • 23.6. Luna Kids Sleep Aid
  • 23.7. ZzzQuil Pure Zzzs Melatonin
  • 23.8. SleepDrops Sleep
  • 23.9. Nytol Herbal Sleep
  • 23.10. Holland & Barrett Sleep Well
  • 23.11. Bimuno Sleep Formula
  • 23.12. Puori Sleep Aid
  • 23.13. VitaBiotics Wellkid Peppa Pig Sleep
  • 23.14. Other Players (On Additional Requests)
• 24. Assumptions and Acronyms Used
• 25. Research Methodology