The global skincare supplement market size is projected to reach USD 2,780 million in 2024. The industry is estimated to attain a value of around USD 4,500 million by 2034 and witness a CAGR of 8.8% in the forecast period 2024 to 2034.
The emergence of image-based social media apps such as Instagram and Snapchat is anticipated to contribute to increasing demand for effective skincare alternatives like supplements. Skin de-aging and skin brightening continue to remain the most popular functionalities of skincare supplements.
Rising shift of consumers toward organic alternatives of generic skincare creams is another key factor augmenting demand. Increasing awareness of preventive healthcare is set to propel industry expansion.
The concept of nourishing and taking care of the skin is not a new one. But, the idea of skincare being every person’s right rather than only for the rich has been a recent one. This brilliant marketing technique, combined with the trend of consumers shifting toward healthy and naturally sourced products, is the principal pusher for supplements around the world.
Appearance and looks have always been important to consumers, and the rise of social media has only added to that. Demand for affordable solutions in order to maintain skin health as well as improve unhealthy skin has been on the rise.
Europe's skincare supplements market size and share are set to rise as the aging populations in the United Kingdom and Germany seek treatment options to prevent skin conditions. Old individuals want to cherish the feeling of being young, which is estimated to hold potential for massive growth in the industry.
The shift of modern consumers toward preventive healthcare is also augmenting the industry. Vitamin and collagen supplements are proving to be the most popular options worldwide.
Personalization of skincare supplements based on an individual’s skin type, gender, and color has proven to be particularly effective owing to ground-breaking innovations in research and development.
Stringent regulations and relatively high prices remain noticeable restraints. However, a rapid shift toward naturalization of supplements and surging demand are projected to mitigate the hindrance effectively.
North America and East Asia continue to be the significant industries for skincare supplements, while South Asia and the Middle East and Africa are witnessing a staggering increase in sales. Owing to effective functionality and growing awareness, the global skincare supplement market is poised for considerable growth in the next ten years.
| Attributes | Description |
|---|---|
| Estimated Global Skincare Supplement Market Size (2024E) | USD 2,780 million |
| Projected Global Skincare Supplement Market Value (2034F) | USD 4,500 million |
| Value-based CAGR (2024 to 2034) | 8.8% |
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Rising Celebrity-owned Supplement Brands to Fuel Sales
Today’s skincare routines don’t only include cleansers, toners, and moisturizers. These have come a long way in the past few years. Consumers have become increasingly aware of what they put on the skin as per individual skin types. Hence, every other brand in the world is coming up with new products that come with claims like ‘the best’ or ‘game-changer.’
New approaches by companies have given rise to supplements meant to prevent skin-based issues. Even celebrities are not backing away in this field with the constant launch of new supplement brands.
Stella McCartney, a renowned fashion designer, for instance, introduced an edible skincare supplement under her brand Stella in January 2024. The supplements contain ceramosides to help prevent damage to collagen.
Wellness Gummies Targeted at Consumers Looking to Enhance Skin are Trending
Supplements in the form of gummies are gaining immense popularity across the globe. As gummies provide high convenience in terms of consumption on the go, most individuals are demanding such products.
Tablets often require measurements, and this can be difficult when a person is traveling. Hence, gummies are gaining impetus and several brands are launching innovative formulations for the same.
In March 2024, for instance, United States-based The Vitamin Shoppe and Imaraïs Beauty, headquartered in Canada, launched a new range of gummies under the former’s ‘Beauty from Within’ approach. The companies claim that the gummies would be able to fulfill the beauty and wellness goals of consumers, offering strong nails and healthy skin.
Unclear Advertisements and Lack of Research to Decline Demand
Since the COVID-19 pandemic hit the world back in 2019, several companies have come up with new ranges of nutricosmetics to meet the rising demand for enhanced skin. Consumers usually make purchase decisions based on the claims of new supplements. Advertisement campaigns mainly target a specific group of audience and do not provide a clear picture of the ingredients.
Supplements often do not undergo stringent quality checks or safety checks, unlike medicines. Hence, the claims provided by several brands cannot be considered full proof. When taken without the guidance of healthcare professionals, individuals can face side effects like nausea, dizziness, or headaches.
In May 2023, for instance, Bloommy, Inc., a Connecticut-based company, recalled Bloommy Biotin Collagen Keratin Capsules for Skin, Joint, and Hair. The decision was made when the company discovered the presence of a fish allergen in the product. Consumption of the product by those having an allergy to fish-based products can cause life-threatening conditions.
The global skincare supplement market displayed a substantial CAGR of 7.8% in the historical period. Factors such as the continuation of new product launches despite stringent regulatory environments across South Asia and the Middle East and Africa bolstered demand. Continued growth in already well-developed regions such as Europe, North America, and East Asia also equated to a fast-growing industry.
In June 2023, for instance, Canada-based GnuSanté Creations Inc., a beverage brand, launched RA.D8, a new skincare beverage. There are four flavors of the innovative Collagen Sparkling Skin Support range, namely, Blueberry Vanilla, Cool Pineapple, Lemonade Thyme, and Green Apple Ginger.
RA.D8 is considered North America’s first supplement infused with lumenato and collactive collagen. The company focuses on providing its consumers with a new perspective on skincare and improving sales.
Skincare supplements are projected to remain extremely popular and continue to retain the dominance globally from 2024 to 2034. This growth is attributed to a range of factors, such as the importance of appearance among millennial consumers and the ease of availability of supplements.
Owing to increased potency of these products supported by research and development, today’s consumers are witnessing the effects of investments. The factor is anticipated to push the constant purchase of more such products, thereby boosting the worldwide demand for skincare supplements.
Principal Consultant
The table below shows the CAGRs of leading countries in the industry. Skincare supplement market opportunities in APAC are projected to rise in the forecast period, with India at the forefront. The country is estimated to witness a CAGR of 6.4% from 2024 to 2034.
Skincare supplement players in North America, on the other hand, are estimated to open new production hubs in the United States. The country is set to rise at a CAGR of 5.3% from 2024 to 2034. The United States, Germany, and India are set to remain dominant by holding shares of 23.7%, 11.4%, and 9.1%, respectively, in 2034.
| Countries | CAGR 2024 to 2034 |
|---|---|
| United States | 5.3% |
| Germany | 3.9% |
| India | 6.4% |
| Australia | 4.9% |
The United States has recently reported declining birth rates and high aging populations. Elderly consumers who still aspire to look young and want to take care of skin are seeking effective and safe methods. This has propelled growth in the United States, and the country is anticipated to dominate North America.
As per America's Health Rankings, in the United States, around 17.3% of the total population belongs to the age group of 65 years and above. Maine tops the list with 22.5%, followed by Florida and Vermont with the same percentage of 21.6%. This high growth rate is anticipated to push demand for new supplements among the geriatric population.
The trend of effective natural supplements has reached countries in South Asia and the populations have been embracing skincare supplements. Owing to negative publicity of generic skincare creams and gels, consumers in India are opting for such supplements. The factor has further led to the launch of significant products in the skincare supplement market in India.
In April 2024, for instance, Hindustan Unilever’s OZiva, a popular plant-based nutrition company based in India, launched a new fizzy drink called Bioactive Gluta. The company focuses on preventing several common skin-related issues in the country.
Consumers in India are seeking products formulated with glutathione, a key antioxidant that helps boost the production of melanin. Hence, companies are focusing on launching new supplements with the ingredient.
The industry in Germany is anticipated to witness a considerable CAGR of around 3.9% through 2034. The country is witnessing a high demand for beauty supplements amid rising innovations in personalized skincare.
Holzminden-based Symrise introduced Diana Food, a new line of bioactives for beauty supplements. The company focuses on meeting the high demand from consumers for hair care, skin brightening, and anti-aging products. Symrise intends to create a strong presence in the field of active ingredients to offer skincare benefits.
The section below shows the leading segments in the global industry. By functionally, the skin de-aging category is projected to remain at the forefront by holding a share of 37% in 2034. The form segment is projected to be led by capsules, with a share of 65% in the same year.
Lastly, health and wellness stores are set to account for a share of 30% in 2034 based on sales channels. This information would provide leading skincare supplement distributors with deep insights into the right investment zones to gain profit.
| Segment | Skin De-aging (Functionality) |
|---|---|
| Value Share (2034) | 37% |
In the current virtual environment of social media platforms, looks have become increasingly important for young consumers. Looking young and trying to become youthful are prominent priorities for individuals from all age groups.
Companies have been strategically marketing skincare supplements as healthier and natural alternatives for generic skincare creams and gels, which often harm the skin. This astute marketing technique has shifted consumers more toward supplements. The factor has hence made skin de-aging the most prominent functionality.
| Segment | Capsules (Form) |
|---|---|
| Value Share (2034) | 65% |
Capsules are the most easy-to-carry and easy-to-consume form of supplement, making these a very convenient option for consumers. Also, capsules are considered a safer form than experimental newer forms like gummies and chewable.
These reasons have led capsules to be the leader in the form segment. Capsules are estimated to hold a significant share by the end of the forecast period with growing product launches.
In May 2023, Ritual, a health and wellness brand based in California, launched a vegan skincare supplement named HyaCera. This launch enabled the company to broaden its presence in the space of cosmeceuticals. The novel capsule contains phospholipids, glycolipids, and phytoceramides.
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Research and development investments by key companies have played a key role in boosting the success of skincare supplements. Products that are effective in producing the results promised are gaining traction globally.
Key players are launching new products with several properties like anti-aging, anti-acne, and skin-brightening to bolster sales. The focus is on the promotion of beneficial properties of supplements to gain a wide consumer base.
Industry Updates
Few of the leading functionalities include skin de-aging, skin hydration, acne reduction, wound and mark healing, and skin brightening.
In terms of form, the industry is segregated into tablets/pills, capsules, liquid, powder, gummies/chewables, and others.
Hypermarkets/supermarkets, specialty stores, e-commerce, drug stores and pharmacies, health and wellness stores, convenience stores, and departmental stores.
Information about key countries across South Asia, East Asia, Oceania, North America, Latin America, Europe, and the Middle East and Africa is provided.
The market is projected to rise at a CAGR of 8.8% through 2034.
By 2034, the skincare supplement industry is set to reach USD 4,500 million.
Growing aging population and unique marketing techniques.
Currently, North America is at the top in terms of share.
The capsule segment is predicted to grow rapidly.
Products offered by Amway, HUM Nutrition, Inc., and Nestle.
The skincare industry is set to reach USD 3,80,492.2 million by 2034.
Liquids, gummies, capsules, or powders to enhance skin health.
1. Executive Summary 2. Industry Introduction, Including Taxonomy and Market Definition 3. Market Trends and Success Factors, Including Macro-economic Factors, Market Dynamics, and Recent Industry Developments 4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, Including Historical Analysis and Future Projections 5. Pricing Analysis 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034 6.1. Functionality 6.2. Form 6.3. Sales Channel 6.4. Region 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Functionality 7.1. Skin De-aging 7.2. Skin Hydration 7.3. Acne Reduction 7.4. Wounds and Marks Healing 7.5. Skin Brightening 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Form 8.1. Tablets/Pills 8.2. Capsules 8.3. Liquid 8.4. Powder 8.5. Gummies/Chewable 8.6. Others 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Sales Channel 9.1. Hypermarkets/Supermarkets 9.2. Specialty Stores 9.3. E-commerce 9.4. Drug Stores and Pharmacies 9.5. Health and Wellness Stores 9.6. Convenience Stores 9.7. Departmental Stores 9.8. Others 10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region 10.1. North America 10.2. Latin America 10.3. Europe 10.4. East Asia 10.5. South Asia and Pacific 10.6. Oceania 10.7. Middle East and Africa 11. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 12. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 13. Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 14. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 15. South Asia & Pacific Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 16. Oceania Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 17. Middle East and Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 18. Sales Forecast 2024 to 2034 by Category A, Category B, and Category C for 30 Countries 19. Competition Outlook, Including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard 20. Company Profile 20.1. Natural Stacks 20.2. Dr. Maxwell 20.3. Vital Nutritions 20.4. Twinlab 20.5. Amrita Nutrition 20.6. Zhou Nutrition 20.7. Quality of Life 20.8. BrainMD 20.9. LIDTKE
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Skincare Supplement Market
