The single-serve wine market is expected to grow at a CAGR of 3.4% over the forecast period of 2022 to 2032. Sales in the market are projected to increase from USD 483.1 Million in 2022 to USD 674.9 Million by 2032.
Single-serve wine is cost-effective and is available in a wide variety of flavors. Hence, preference for single-serve wine is expected to surge among millennials and Gen-Zs as they can purchase the product in different ranges without breaking the bank.
| Attributes | Key Insights |
|---|---|
| Single Serve Wines Estimated Market Size (2022) | USD 483.1 Million |
| Projected Market Value (2032) | USD 674.9 Million |
| Growth Rate (2022 to 2032) | 3.4% CAGR |
| Forecast Period | 2022 to 2032 |
As wineries are focusing on reducing their carbon footprints and shipping costs, the production of single-serve wine is increasing. Hence, leading players such as Wander + Ivy, and others are introducing sustainably-packaged single serve wines to cater to the growing demand. These companies are also adding fruity flavors and unique ingredients such as vanilla, nuts, etc. to improve their brand presence.
For instance, Wander + Ivy are producing a wide range of single-serve wines such as Chardonnay, Sauvignon Blanc, Cabernet Sauvignon, and Rose, with a hint of raspberries, grapes, vanilla, and nuts. With the availability of these flavored and unique combination single-serve wines, growth in the market is expected to catapult at a robust pace over the upcoming decade.
Additionally, the advent of wine-tasting festivals and the growing consumption of high-quality wine at any event is expected to fuel the demand. The growing popularity of outdoor recreational activities such as camping, trekking, overnight beach trips, and others will also aid the sales of single-serve wines across the globe. In terms of nature, the organic segment is expected to witness the fastest growth in the single-serve wine market over the forecast period (2022 to 2032).
As consumption of natural and organic beverage products surges, key players are increasing the production of organic wines. This is expected to propel the growth in the organic single-serve wine segment. On the back of these aforementioned factors, the demand in the market is slated to burgeon by 1.3x over the upcoming decade.
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As per Future Market Insights (FMI), the global single-serve wine market is expected to witness steady growth over the forecast period (2022 to 2032). Growth in the market is underpinned by the increasing popularity of wine, the convenience of single-serve wines, and their cost-effectiveness. As per the study, the sales in the market are slated to increase at 3.4% CAGR over the forecast period (2022 to 2032).
With the surging consumption of wines among millennials and Gen-Zs, key companies in the market are introducing a variety of flavored wines with sustainable packaging and at a reasonable price. Further, increasing the number of recreational activities such as camping, overnight hiking, and others will facilitate the demand for convenient food & beverage products. This is expected to fuel the sales of single-serve wines.
As the inclination towards ready-to-drink and portable beverages rises, leading companies producing wines are improving the production of single-serve wines. Moreover, to stay ahead of the competition, they are using unique flavors and blends of fruit pulps in the wines. The availability of single-serve wines in metal cans has increased consumption among the young population as they can be stored in an ice box and is easy to carry at any spot. On the back of these aforementioned factors, the demand in the single-serve wine market is expected to surge at a rapid pace over the forthcoming decade.
North America is the largest single-serve wine market which is attributed to the rising interest of consumers in the USA, who can try new wines without purchasing an entire bottle. Moreover, the demand for high-quality and flavourful wines in single servings is surging. Numerous wineries offer these wines in strawberry, raspberry, etc. This, in turn, is likely to surge the demand for single-serve wine.
Americans have a knack for tasting wines of different flavors, notes, aromas, and textures without burning a hole in the packet. In addition, top market players in the US offer incredible ready-to-drink (RTD) cocktails of high quality with sustainable packaging and easy to store. This is increasing awareness about the cost efficiency of single-serve wines, rather than a standard 750 ml bottle with the same quality, amongst wine lovers and connoisseurs.
The single-serve wine market growth is estimated to bolster owing to ready-made or custom gift boxes offered by key market players. These boxes can be customized according to the customer’s preference and their choice of wine, which are then selected and packaged in travel-sized vials and displayed decoratively inside these boxes with personalized messages. Hence, these boxes make spectacular gifts for wine lovers.
The US key provides further strives to offer lightweight, seamless glass used to make cylindrical vials which are issued by proprietary suppliers, and features a flat bottom with a slight indentation or punt. These are very similar to the full-sized 750 ml bottle and appear as miniature versions of them. Likewise, USA market players are progressively focusing on the designing and developing of high-quality packaging that complements the quality of wine that encourages prospective customers to make a purchase.
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Europe is the second largest single-serve wine market which is owing to the increasing popularity and trend of tasting wines of different flavors and notes that are traveled sized, and that consumers can take on the go or for BYOB (bring-your-own-booze) functions.
A very important factor that has soared in the sales of single-serve wine is that health-conscious consumers in the UK seek to control their alcohol intake. This is because the UK government health advisers have expressed concern regarding the amount of alcohol consumption by citizens at home.
Top market players in the UK are producing recyclable packaging for single-serve wines that are fresh, high quality, and sustainable. For instance, ‘The Copper Crew’ is the UK’s first wine brand to produce high-quality English sparkling wine in a can. They use a carbon-positive canning process which has a carbon footprint that is 80% lesser than glass, with a premium yet approachable feel. This is anticipated to generate market opportunities and expand the global single-serve wine market size.
Recently, a few players in the wine industry were compelled to switch to plastic miniature bottles to package single-serve wines. For example, Lanchester Wines, an importer, and wholesaler based in north-east England, replaced their signature single-serve wine glass bottles with plastic due to Russia’s invasion of Ukraine, which shut down several melting facilities, leading to a shortage in production.
The demand for single-serve wine in Japan has witnessed substantial growth, especially in households in the last few years, owing to the rising food service and tourism venues. Moreover, food & drink specialists have been the leading distribution channel of single-serve wines in the Japanese wine market since 2021. This is because wine shoppers prefer to visit stores where skilled staff can provide correct and relevant information regarding wine varieties and styles.
Bars, pubs (izakayas), and clubs have single-handedly bolstered the sales of single-serve wine. This is because they prefer to serve the alcohol content offered by single-serve wines in a glass and charge per glass. Furthermore, the geriatric population has a high purchasing power and hence, they tend to opt for copious amounts of single-serve wines. In addition, young consumers in Japan are more inclined towards single-serve wines as opposed to beer and spirits due to the mellow after-taste of wines.
Canned single-serve wines are quickly gaining popularity in single-person households due to their adequate content and convenience. Furthermore, fine dining restaurants in Japan have adopted an innovative strategy that is estimated to skyrocket the sales of single-serve wine. They aim to offer their guests a sommelier’s service to pair these wines with the menu.
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South Koreans prefer to indulge in wine, especially at home, as a sipping and savouring drink, either with a meal or as an evening treat. This is expected to surge the sales and demand for single-serve wine, as they eliminate the need to purchase an entire bottle.
Health-conscious young individuals prefer wine, as they tend to see it as more sophisticated than other alcoholic beverages. They favour grape-based wines over rice-based wines to maintain their diet plans. This is providing ample creative opportunities for wine manufacturers and is anticipated to propel the global single-serve wine market share in the forecast period.
According to research, South Korea is less concerned about switching to cheaper alternatives and more concerned about changing to creative alternatives with added health benefits, such as iced wine and soju wine. Therefore, key players are investing in the packaging of single-serve wines to make them more appealing and attractive, as well as experimenting with different flavours of wines while maintaining quality and purity.
Increasing Number of Wine Connoisseurs in the USA to PUSAh the Sales of High-Quality Single-Serve Wines
In recent years, the single-serve wine market in the USA has. has seen significant growth, as per FMI. This is primarily due to rising interest in the USA to try new wines without purchasing the whole bottle. Single-serve wines are perfect for this purpose, as they allow consumers to try varioUSA wines without purchasing an entire bottle.
As the single-serve wine market in the USA grows, the demand for flavorful wines with different ingredients is expected to surge. For instance, numeroUSA wineries are now offering their single-serve wines in raspberry, strawberry, and other flavors to gain revenue. In addition, with an increasing number of wine connoisseurs in the USA, the demand for high-quality single-serve wines is expected to rise over the assessment period.
Surging Recreational Activities in India to Steer Imported Single Serve Wine Sales
FMI estimated the rapid expansion of the alcohol indUSAtry in India will be the key driver for the growth in the Indian single-serve wine market. Sales of single-serve wines in India are expected to grow at a robUSAt pace over the projection period. The growth in the Indian single-serve wine market is driven by the increasing consumption of wine in several events, festivities, and outdoor recreational activities. In addition, the growing preference for premium and imported wines among urban consumers is fueling the growth.
Growing Awareness Regarding the Health Benefits of Wine to Propel the Sales in Japan
As per the study, Japan is considered to be the fastest-growing single-serve wine market in East Asia. This is due to the increasing popularity of wine among Japanese consumers and the growing number of tourists traveling to wine-producing countries.
The data shows that Japanese consumers are increasingly interested in wine, with sales of single-serve bottles growing by 18% in the past year. The rising popularity of wine among Japanese consumers is due to growing awareness of its health benefits. Wine is rich in antioxidants and has been shown to have several health benefits, including reducing the risk of heart disease and stroke. This is expected to improve the consumption of single-serve wines in Japan.
Demand for Red Wine and Sauvignon Blanc with a Hint of Raspberry and Strawberry Flavor to Increase
According to the study, the red wine and sauvignon blanc segment are expected to witness incredible growth. Growth is primarily attributed to the rich quality and flavor available in the wine. Based on texture, the demand for smooth and creamy segments is expected to surge over the upcoming decade.
With the growing penetration of the e-commerce industry, the availability of single-serve wines is expected to burgeon. However, the in-store segment is anticipated to witness steady demand in the market. By flavor, the raspberry and strawberry flavors are expected to gain immense popularity, as per the study.
The global market for single-serve wine is incredibly fragmented and competitive due to the existence of several local and regional rivals. Key players employ a range of marketing strategies, such as partnerships, expansions, mergers and acquisitions, and collaborations.
Uncork The Possibilities in Unique & Flavorful Single Serve Wines with Wander + Ivy, Kim Crawford Sauvignon Blanc, And Domaine Chandon Brut Rose
The single-serve wine market has grown exponentially across the globe over the last two decades and is showing no sign of slowing down. Companies like Wander +Ivy have been at the forefront. Other companies, such as Kim Crawford and Domaine Chandon brut rose, are now catching up by releasing bottles that can easily open with a simple twist. As the benefits of single-serve wine are apparent: no waste, less packaging, and more convenience, the companies are leveraging their high-quality and flavored wines to gain revenue.
Wander & Ivy is considered to be a premium and organic wine company, elevating the single-serve wine experience while uplifting the community. Single servings of quality wines from certified organic grapes obtained from family-owned vineyards worldwide are packed in easy-to-open glass bottles, allowing consumers to sample a range of wine products.
Wander + Ivy, a single-serve, organic, cold-pressed juice company, has taken steps to lessen the adverse effects of alcohol consumption. The company's products have many benefits, such as antioxidants, anti-inflammatory practices, and enzymes that help digestion. The company sources its wines from organic producers whole also adheres to sustainability principles.
The high-quality ingredients make the juice more expensive than other alcoholic beverages. Additionally, consumer demand for healthy drinking over caloric ones is often priced similarly to other restorative options. The company's sustainable practices are another reason customers may be willing to pay higher beverage prices. Wander + Ivy delivers five wines from family-owned vineyards worldwide, including rose, chardonnay, and a red mix.
Another key leader, Kim Crawford Sauvignon Blanc, focuses on affordability, easy-to-access packaging, and more consistent health benefits. The company focused on single-serve packaging that uses sustainable practices for its sourcing, making them the first truly sustainable producer in this niche. They have spent their marketing efforts targeting burgeoning single-serve customers. According to various studies, people choose to drink less alcohol, but when they do, it's often in a single-serve format. These wines offer the customer ease of use, better pricing, consistent health benefits, and media exposure which all point to an exploding market.
Similarly, Chandon is LVMH's sparkling-wine Maison, established in 1959 by Robert-Jean de Vogüé, a visionary with the bravery and determination to reinvent the category and craft extraordinary sparkling wines in unexpected places.
Domaine Chandon Brut Rose has adopted several strategies to lessen the effect of single-serving wine consumption. The company bottles its sparkling wine in a 750 ml cork-finished glass bottle that is lighter than the traditional cork-finished bottle. They also encourage their customers to enjoy the food. Another strategy the company has adopted is adding cranberry juice to its product, making it appear more like juice than wine. Additionally, the company markets it for celebrations such as anniversaries or showers. Lastly, these efforts are backed by a marketing campaign emphasizing responsible drinking and just drinking for fun.
| Attribute | Details |
|---|---|
| Estimated Market Size (2022) | USD 483.1 Million |
| Projected Market Value (2032) | USD 674.9 Million |
| Growth Rate (2022 to 2032) | 3.4% CAGR |
| Forecast Period | 2022 to 2032 |
| Historical Data Available for | 2017 to 2022 |
| Market Analysis | USD Million for Value and Units for Volume |
| Key Regions Covered | North America; Latin America; Europe; Asia Pacific; Oceania; Middle East & Africa (MEA) |
| Key Countries Covered | The USA, Canada, Mexico,Germany, The UK, France, Italy, Spain, China, Japan, India, South Korea, Australia, Brazil, Argentina, South Africa, UAE |
| Key Segments Covered | Type; Application; Texture; Container Type; Flavor; Nature; Shape; Region |
| Key Companies Profiled | Grote company; Wander + Ivy; Kim Crawford Sauvignon Blanc; Domaine Chandon Brut Rosé; 19 Crimes Red Blend; Union Wine Co.; Pacific Rim Eufloria; Bonterra Organic Vineyards; Changyu Pioneer Wine Co. Inc.; Constellation Brands; E&J Gallo Winery; Viña Concha y Toro SA; Caviro, Grupo Penaflor S.A.; The Wine Group; Accolade Wines Australia Limited; Casella Family Brands; Treasury Wine Estates; Carlyle Group; Brown- Forman; Campari Group; Castel Winery plc. |
| Report Coverage | Market Forecast, Company Share Analysis, Competitive Landscape, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The single-serve wine market size is expected to reach a valuation of USD 483.1 Million currently.
Sales in the single-serve wine market are expected to rise at a CAGR of 3.4%.
North America's single-serve wine market is expected to account for 30.2% of revenue in the global market.
The US, China, Canada, Germany, and Mexico are considered to be the most lucrative countries driving demand in the single-serve wine market.
China's single-serve wine market is projected to grow at a CAGR of around 4.1% over the next ten years.
Germany's single-serve wine market is projected to contribute revenues of around 24.1% over the next ten years.
The demand for the single-serve wine market in Europe is expected to grow at a 3.5% CAGR between 2022 and 2032.
Wander + Ivy, Kim Crawford Sauvignon Blanc, Domaine Chandon Brut Rosé, 19 Crimes Red Blend, Union Wine Co., and Pacific Rim - Eufloria is expected to be the top players driving the market growth.
The global single-serve wine market is forecasted to surpass USD 674.9 Million by the end of 2032.
1. Executive Summary | Single Serve Wine Market 2. Market Overview 3. Market Background 4. Global Single Serve Wine Market Analysis 2017 to 2021 and Forecast, 2022 to 2032 5. Global Single Serve Wine Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Type 5.1. Red Wine 5.2. White Wine 5.3. Muscat Wine 5.4. Full–Bodied Wine 5.5. Riesling 5.6. Sauvignon Blanc 6. Global Single Serve Wine Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Application 6.1. In-Store 6.2. Restaurant 6.3. Bar 6.4. Hotel 7. Global Single Serve Wine Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Texture 7.1. Smooth 7.2. Course 7.3. Creamy 7.4. Waxy 7.5. Silky 8. Global Single Serve Wine Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Container Type 8.1. Glass Bottle 8.2. Metal Can 9. Global Single Serve Wine Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Shape 9.1. Bordeaux 9.2. Burgundy 9.3. Alsace 9.4. Phone Valley 9.5. Provence 9.6. Jura 9.7. Champagne 10. Global Single Serve Wine Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Flavor 10.1. Blackberry 10.2. Blueberry 10.3. Cherry 10.4. Cranberry 10.5. Fig 10.6. Plum 10.7. Raisin 10.8. Raspberry 10.9. Strawberry 11. Global Single Serve Wine Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Nature 11.1. Organic 11.2. Conventional 12. Global Single Serve Wine Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region 12.1. North America 12.2. Latin America 12.3. Europe 12.4. East Asia 12.5. South Asia 12.6. Oceania 12.7. Middle East & Africa (MEA) 13. North America Single Serve Wine Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 14. Latin America Single Serve Wine Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 15. Europe Single Serve Wine Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 16. East Asia Single Serve Wine Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 17. South Asia Single Serve Wine Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 18. Oceania Single Serve Wine Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 19. MEA Single Serve Wine Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Country 20. Key Countries Single Serve Wine Market Analysis 21. Market Structure Analysis 22. Competition Analysis 22.1. Grote company 22.2. Wander + Ivy 22.3. Kim Crawford Sauvignon Blanc 22.4. Domaine Chandon Brut Rosé 22.5. Crimes Red Blend 22.6. Union Wine Co. 22.7. Pacific Rim – Eufloria 22.8. Bonterra Organic Vineyards 22.9. Changyu Pioneer Wine Co. 22.10. E&J Gallo Winery 22.11. Viña Concha y Toro SA 22.12. Caviro, Grupo Penaflor S.A. 22.13. The Wine Group 22.14. Accolade Wines Australia Limited 22.15. Casella Family Brands 22.16. Treasury Wine Estates 22.17. Carlyle Group 22.18. Brown-Forman 22.19. Campari Group 23. Assumptions & Acronyms Used 24. Research Methodology
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Single Serve Wine Market
