The global sales single portion cosmetic packaging market are estimated to be worth USD 2.6 billion in 2021 and are anticipated to reach a value of USD 4.3 billion by 2031. Sales are projected to rise at a CAGR of 5.8% over the forecast period between 2021 and 2031. The revenue generated by single portion cosmetic packaging in 2020 was USD 2.5 billion.
Single portion cosmetics packaging is gaining traction in the global market due to evolving consumer preferences, rising focus on sustainability, and rise of travel friendly beauty products. The demand for small and convenient single use packaging solutions for cosmetics like serum, crème, foundation, etc. is contributing the market demand.
Modern consumers increasingly seek single portion cosmetic packaging for on the go lifestyles to carry the right amount of product. The travel industry growth is surging the market. Single portion packaging meets airline regulations for liquid carry-ons and appeals to travellers looking for compact and easy-to-use beauty solutions, fueling market growth.
Global Single Portion Cosmetic Packaging Market Industry Assessment
| Attributes | Key Insights |
|---|---|
| Historical Size, 2020 | USD 2.5 billion |
| Estimated Size, 2021 | USD 2.6 billion |
| Projected Size, 2031 | USD 4.3 billion |
| Value-based CAGR (2021 to 2031) | 5.8% |
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Packaging is a vital marketing factor for cosmetic products as it attracts consumer attention and imitates the image of cosmetic products. The cosmetic packaging industry has observed an astonishing growth in the last decade and signifies the changing socio-economic and cultural trends.
It has been observed that the packaging of cosmetics products is directly proportional to the success of cosmetic products. Furthermore, the demand for single-portion packaging for cosmetics products is getting higher than ever. Single portion cosmetic pack
Kaging offers precise dose at any time and place which makes it easier for consumers and significantly improves the brand perception. On the back of all these factors, there is a positive impact on the sales of the target market and is anticipated to an exponential increase in future.
Maximum of the cosmetics products are sunlight sensitive and temperature, which creates a necessity for efficient packaging solutions for the cosmetic products. The shelf-life of the cosmetic products mainly be contingent on the cosmetic formulation and material of packaging. The packaging material is preferred according to its compatibility with formulation as well as customer needs.
Single portion cosmetic packaging helps the product to increase the shelf-life of the product which is escalating the growth of the target market.
Principal Consultant
The cosmetics industry is rapidly increasing in developing countries with the increasing demand also. Nowadays, consumers have become more open to the adoption of cosmetics as the number of organic products.
The increasing consumption of cosmetics products among millennials will create a growth opportunity for the single portion cosmetic packaging manufacturers to maximize theirs sales in the market.
Globally, the packaging industry is adapting various trends and in which ‘green’ has become a new packaging trend. The demand for ecological cosmetic packaging solutions is substantially increasing with increasing consumer awareness towards the environment.
The green packaging solution for cosmetic packaging is favouring a trend and is anticipated to fuel the demand for the single portion cosmetic packaging market.
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The manufacturers in the cosmetic packaging market are producing cosmetics products in a larger quantity which are packaged in big jars, tubes. These larger quantity cosmetic products are commonly used by makeup professionals which helps them to use these products long time without buying them again and again. Therefore, consumption of products in larger quantities is projected to hamper the growth of the single portion cosmetic packaging market.
Global Players:
Asian Players:
The key players adopt various strategies such as product launch, merger & acquisition, innovation and others to survive the competition in the market. Key players are launching new and innovative single portion cosmetic packaging in the market to lure a major portion of the end-users and manufacturers.
Due to changing lifestyles and increasing awareness for skincare, emerging economies such as China is providing a huge opportunity for the growth of the single portion cosmetic packaging market. However, in China, the demand for cosmetics is increasing frequently which is directly impacting the growth of the single portion cosmetic packaging market. Rising innovation in packaging to gain a competitive advantage is propelling the global market growth in the forecast period.
COVID-19 pandemic had a mixed impact on the single portion cosmetic packaging, owing to the closure of physical retail stores across the globe. Furthermore, the availability of online retailing has favoured the growth of the market.
Due to the pandemic consumers preferred buying cosmetic products through the e-commerce sector which has fuelled the sales and demand for single portion cosmetic packaging. Globally, the growing e-commerce industry is further expected to boost the demand for single portion cosmetic packaging.
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Single Portion Cosmetic Packaging Market
