Signage Market

Signage Market Outlook for 2024 to 2034

The signage market value is estimated to be valued at USD 39.6 billion in 2024. In a highly competitive business environment, branding is important and signage plays an important role in bolstering marketing efforts of the business.

The market is predicted to grow at a CAGR of 6.6% over the forecast period. The signage industry share is estimated to reach a value of nearly USD 75.4 billion by 2034.

Report Attribute	Details
Signage Market Size (2024)	USD 39.6 billion
Anticipated Market Value (2034)	USD 75.4 billion
Projected Growth Rate (2024 to 2034)	6.6% CAGR

Signage Market Trends & Analysis

• Traditional signage is slowly losing ground owing to a lack of agility and high initial costs. Whereas, digital signage personalizes experiences along with providing real-time feedback to the customers. Furthermore, customized noise, color contrast, connectivity, and resolution are making digital signage an apt marketing tool for modern businesses.
• Signage manufacturers are witnessing a shift from business signage to retail signage solutions. Print signage manufacturers are evolving fast with effective information display technologies and new design elements showcased on LED or Neon signage.

Historical Analysis of the Signage Market Vs. Forecast Outlook

The signage market was valued at USD 32.5 billion in 2019. The demand for signage solutions expanded at a rate of 2.1% from 2019 to 2023. The market value was USD 37.4 billion in 2023.

Online advertising increased after the lockdown and is now preferred more by marketers as an effective tool than its counterparts. So, though the interactive digital signage remains relevant and useful, a sluggish demand was witnessed during the post-pandemic period.

Attributes	Details
Signage Market Value (2019)	USD 32.5 billion
Projected Market Revenue (2023)	USD 37.4 billion
Historical CAGR (2019 to 2023)	2.1% CAGR

Prominent Factors Driving the Signage Market

Automated Content Creation to Promote Growth

IoT integration with digital signage renders automatically creating content that can be shared on displays. Furthermore, the safety of the stores can be enhanced using the digital signage. For instance, alarm systems can be connected to digital signs, which use sensors and can detect store capacity and stock depletion.

Digital Signage to be the major Revenue Generator

Multiple commercial places such as retail stores, specialty stores, hospitals, and other public spaces have witnessed high installation of digital signage in the past few years.

Interactive digital signs for in-store requirements create a better shopping experience for the customers. With digital signage, businesses have the choice to explore wide possibilities of graphics and designs to capture the attention of shoppers. Further, digital signs help in changing multiple displays without much effort. The displays can be automatically changed at pre-set intervals.

Visual Light Communication Technology to Facilitate GPS Indoors

Visible Light Communications (VLC) technologies incorporate the power of Global Positioning System (GPS) indoors, which leads to a smooth shopping experience for customers. Customers can use this technology by connecting their mobile phones to digital signage platforms.

VLC can be beneficial as the technology highlights the directions in the store that lead to the items in the shopping list through mobile applications, where the digital signage reflects the key trending products in the store. This further enables the brand owners to promote the sales of the most selling products or combinations in the store.

Country-wise Insights

The table below lists the countries that are likely to progress at a faster rate in the adoption of signage solutions.

Countries	CAGR (2024 to 2034)
United States	4.3%
Germany	4%
United Kingdom	5.5%
India	7.6%
China	7.1%

Advanced Technologies Driving Signage Adoption in the United States

The United States signage market is forecasted to register a CAGR of 4.3% during the projected period.

• Over the last decade, the advertising industry in the country has witnessed a rise in the use of digital modes of advertisement.
• LCD and LED panels are witnessing high demand in the market and rapidly replacing outdoor signage boards in the United States.

Strict Traffic Rules Boost Sales of Signage Solutions in the United Kingdom

The demand for signage solutions in the United Kingdom is expected to grow at a CAGR of 5.5% per year until 2034.

• Wayfinding signage and signage portraying safety norms are in more demand from the government.
• The need for creative signage solutions, such as digital displays for information sharing and improved urban experiences to drive the market in the United Kingdom.

Rapid Expansion of Small Industries Favor the Signage Market in China

The signage industry in China is likely to progress at a rate of 7.1% from 2024 to 2034.

• Seasonal product lines from small and medium enterprises have augmented the demand for short-term promotional signs in China.
• China is gaining ground as one of the leading markets in the Asia-Pacific for event signage printing.

Signage Manufacturers in Germany are leading the European market

• The spike in advertisements can be attributed to the growth of the retail sector which has resulted in enormous competition between the brands.
• German electronics makers are catering to heavy demand for digital signage to supplement their lost earnings due to declining demand from television industry.

Expanding Retail Sector Driving Demand for Signage Boards in India

Sales of signage systems in India are expected to witness a lucrative rate of 7.6% during the forecast years.

• Multiple retail stores in India are now leveraging signage as a marketing opportunity to enhance the overall shopping experience of the customers.
• Future trends in India’s printing industry are the development of publication printing, digital printing, package printing, and green printing.

Category-wise Insights

Outdoor Signage Attracts more Attention than Indoor Signage

Based on product type, outdoor signage is estimated to capture maximum demand from end users over indoor signage. The outdoor signage segment is expected to contribute almost 63.4% to the global revenue in 2024.

Attributes	Details
Top Product Type	Outdoor Signage
Market Share in 2024	63.4%

• The cost of effectiveness and return on investment of outdoor signage is comparatively higher than that of in-store signage as they target multiple demographics.
• The low-cost yet highly engaging outdoor signage boards give businesses and institutions the opportunity to maximize their brand awareness and attract customers.

Commercial Stores create the most Demand for Signage Marketing

Based on end users, the consumption of signage is higher in the conventional stores and it holds a larger share in the global market. This segment is expected to capture almost 32.1% of the revenue share in 2024.

Attributes	Details
Top End User	Stores
Market Share in 2024	32.1%

• The manufacturers are seeking large contracts globally and domestically by aiming to produce commercial signs as a new source of revenue.
• Greater demand for promotional signage is now witnessed in several non-commercial sectors like schools, and offices.

Competitive Landscape

Companies operating in the present-day signage sector are part of a highly fragmented market where multiple international as well as domestic players exist at different levels. Rising demand for signage marketing solutions with technological advancement across emerging economies has led to business expansion.

Improvised product development and advanced display technologies are commonly adopted strategies by the players in the signage market. The companies are inclined towards providing green solutions to their customers. For instance, Signs Express Ltd offers an environmental advantage to its customers by switching to 100% recyclable PVC-free polypropylene board for all temporary construction site signs.

Recent Developments

• In June 2023, the Czech-American company SignageOS offered a platform specifically designed for creating unique native apps for signage displays. The business has also separated its main signage solution into two new offerings, CloudControl and DevSpace. This company originated by offering middleware to make integration of CMS platforms with smart displays simple. Later, it added a toolkit for device management and is always adding new products to its lineup.
• In February 2024, CastHub introduced a simple, affordable digital signage technology that embodies the idea of "Your Content. Your Screens. Simplified." With no additional hardware or technical expertise needed, this platform provides an easy-to-deploy solution for any kind of business and allows for straightforward content management on displays. CastHub is a new entrant in the digital signage market and is striving to streamline the digital content display process for companies, institutions of higher learning, and other entities.

Key Players Profiled in the Signage Market Report

• FASTSIGNS International. Inc.
• Signarama
• Walton Signage Corporation
• R.R. Donnelley & Sons Company
• Impact Signs Inc.
• Back Bay Sign Company
• Pearce Signs Group
• Sovereign Signs (Strata Holdings Limited)
• HNS Signs Ltd
• Allsigns International Ltd
• Harrisons Signs Limited
• Benson Signs Ltd.
• Lavastar Signs Ltd
• National Signs Ltd
• Signs Express Ltd
• Dlinexsign Ltd
• One Digital Signage Ltd.

Key Coverage in the Signage Market Report

• Signage Market Size and Share Analysis
• Signage Market Range Coverage
• Signage Industry Forecast
• Signage Industry Application Overview
• Signage Market Growth Comparison Analysis
• Signage Market in India Analysis

Signage Market Report Scope

Attribute	Details
Estimated Market Size (2024)	USD 39.6 billion
Projected Market Size (2034)	USD 75.4 billion
Anticipated Growth Rate (2024 to 2034)	6.6%
Forecast Period	2024 to 2034
Historical Data Available for	2019 to 2023
Market Analysis	USD million or billion for Value and Units for Volume
Key Regions Covered	North America; Latin America; Europe; Middle East & Africa (MEA); East Asia; South Asia and Oceania
Key Countries Covered	United States, Canada, Brazil, Mexico, Germany, Spain, Italy, France, United Kingdom, Russia, China, India, Australia & New Zealand, GCC Countries, and South Africa
Key Segments Covered	By Product Type, By End Use Verticals, and By Region
Key Companies Profiled	FASTSIGNS International. Inc.; Signarama; Walton Signage Corporation; R.R. Donnelley & Sons Company; Impact Signs Inc.; Back Bay Sign Company; Pearce Signs Group; Sovereign Signs (Strata Holdings Limited); HNS Signs Ltd; Allsigns International Ltd; Harrisons Signs Limited; Benson Signs Ltd.; Lavastar Signs Ltd; National Signs Ltd; Signs Express Ltd; Dlinexsign Ltd; One Digital Signage Ltd.
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing	Available upon Request

Key Segments Covered in the Signage Industry Survey Report

By Product Type:

• In-store Signage
  • Promotional Signage
  • Directional Signage
• Outdoor Signage
  • Promotional Signage
  • Directional Signage

By End User:

• Supermarkets & Hypermarkets
• Stores
• Schools & Offices
• Industrial Sectors
• Entertainment
• Other End User Verticals

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia and Pacific
• Middle East and Africa (MEA)

Frequently Asked Questions

How Big is the Signage Market in 2024?

The signage market is estimated to be around USD 39.6 billion in 2024.

What is the Growth Outlook of the Signage Market through 2034?

The signage market is expected to grow at a CAGR of 6.6% during the forecast period.

What is the Projected Value of the Signage Market by 2034?

The signage market is predicted to be valued at USD 75.4 billion by 2034.

What was the Historical Size of the Signage Market?

The signage market was valued at USD 32.5 billion in 2019.

Which Regional Signage Market has the Highest Growth Potential?

Sales of signage systems in India are predicted to witness a CAGR of 7.6% through 2034.