Shortenings Market

Shortenings Market Outlook (2022 to 2032) 

The global shortenings market is expected to reach market valuation of USD 7.3 Billion by the year 2032, flourishing at a CAGR of 4.0% by 2022 to 2032, while it is valued at USD 4.9 billion in 2022.Thus, the global demand for cheese is anticipated to soar impressively in forthcoming years to grow at a CAGR of 4.0% in contrast to the CAGR of 3.3% during 2017 and 2021.

Sales of shortenings are likely to account for ~6.7% of the demand in the global food additives market, valued at USD 73 Billion in 2021.

Attributes	Details
Shortenings Market Size (2022E)	USD 4.9 Billion
Shortenings Market Projected Size (2032F)	USD 7.3 Billion
Value CAGR (2022 to 2032)	4.0%
Top 3 Countries Market Share	38.8%

Global study on shortenings market states that shortenings have been growing in popularity among bakeries and food processors around the world in recent years. Texture, nutritional content, high melting point, and appearance are just a few of the advantages that shortenings provide in baked goods preparations, increasing the sales of shortenings.

As a result, shortenings are gaining popularity among producers of the products in which they are used, which is driving demand for the shortenings globally. In addition, the rise in popularity of home baking during the lockdown and its aftermath has increased shortening market size.

How Does Shortenings Market Historic and Future Outlook Compare?  

Shortenings market analysis explains sales of shortenings are increasing with the demand for traditional bakery products has dwindled in the mature markets of the Americas, prompting bakery makers to expand and experiment with gluten-free and high-fiber products, particularly in the North American market. This pushes the sales of shortenings in new market spaces.

Shortenings market survey explains that the bakery and confectionery business, particularly in Asian countries, is thriving and increasing at a rapid pace. Café culture and specialized bakery businesses have proliferated across Asia, the Middle East, and Africa as a result of people adopting Western lifestyles and eating habits. The global shortenings market is looking up because to a shift in consumer eating patterns and easy availability.

Furthermore, the global shortenings market is largely driven by the rising popularity of chocolate. Chocolate is growing more popular as a stress reliever and mood lifter, which has influenced the demand for shortenings.

Thus, the global demand for cheese is anticipated to soar impressively in forthcoming years to grow at a CAGR of 4.0% in contrast to the CAGR of 3.3% during 2017 and 2021. The analysis explains the

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How Growing Demand for Ready-to-Eat Bakery Driving Shortenings Market Growth? 

Shortenings market future trends displays that the growing demand for shortenings is attributed to the proliferating need of ready-to-eat foods develops, so will the sales of shortenings. The shift from home-cooked meals to convenience foods has increased the demand for bakery ingredients such as shortenings.

The adoption of a westernized lifestyle, as well as a focus on healthier lifestyles and improved nutrition, are the key drivers of the baked foods industry's rise, which will boost shortening demand. Furthermore, increased consumer demand for baked goods that are low in sugar, whole grain, and contain no trans-fat per serving is driving up bakery food demand, expanding the shortenings market size.

Country-wise Insights 

What is Driving the US Shortenings Market?

Shortening market demand analysis shows that one of the main factors fueling the growth of the US shortenings market is the rising demand for convenience foods. The consumption of bakery items has increased across the country as a result of tight schedules and changing dietary habits.

Furthermore, increased consumer nutritional awareness and the availability of organic baking ingredients have aided expansion of shortening market size.  

How Increased Domestic Production of Bakery Goods Impacting the Demand for Shortenings in India?

Bakery, as one of India's largest FMCG businesses, offers high profit margins to market players, resulting in ongoing business expansion, particularly in the small-scale bakery industry.

In recent years, the industry has seen exponential expansion in the number of bakery openings, reflecting a proportional increase in bakery goods production, which has resulted in higher shortenings demand. As per FMI analysis, the volume production of bakery and confectionery products, in India, increased 1.2 times in 2021, as compared to 2020.

What is the Driving the Demand for Shortenings in UK and Germany?

Shortenings market opportunities involve bakery ingredients that are widely available in Europe, with the United Kingdom and Germany dominating the market. Growing concerns about animal cruelty and environmental sustainability, as well as healthy eating habits, provide an opportunity to investigate the shortenings and bakery ingredients markets by including plant-based functional ingredients. That enhances the equation of shortenings products including cheese-based products, empowering the demand for shortenings globally.

Thus, changing consumer preference in food consumption escalates shortenings demand around the European market and specifically in Germany and UK which together hold more than 35% of the European shortenings market in the end of year 2021, increasing the demand for shortenings.

Category-wise Insights 

Will Organic Shortenings Pave the Impact into the Existing Market?

Shortening market report states that expanding organic movement, which includes public knowledge of the benefits of organic food products, is driving the development of organic shortenings. Bakery foods are among the most widely consumed foods on the planet, and the growing demand for organic foods has fueled demand for organic bakery goods, paving the way for organic shortenings, increasing the sales of shortenings.

Furthermore, customers are becoming more aware of food labeling and the consequences of using preservatives and pesticides, which has created a better potential for organic bakery ingredients and organic shortenings to expand at a pace of 5.2%.

Are Plant-based Ingredients Future of the Ingredient and Shortenings Market?

New market research report on shortenings market explains that environmental concerns have arisen as a result of the consumption of animal-based meals. Furthermore, some customers oppose to the use of animals in food items due to ethical concerns. Veganism and vegetarianism are promoted to consumers for a variety of reasons, including the environment, animal welfare, and personal health. This pushes the sales of shortenings globally.

Shortenings market trends and forecast involve Plant-based milk and plant-based meat have the largest market for plant-based foods. The need for vegan baking ingredients may rise as the market for plant-based bakery products such as vegan cake, muffins, bread, and buns grows, fueling the demand for shortenings.

Competitive Landscape 

Consumer demand for low-fat, low-calorie bakery items is on the rise, thanks to millennials. Consumers have less time for physical activities as a result of their sedentary lifestyle. They prefer low-calorie, low-fat food products to maintain their body weight, increasing the sales of Citrus fiber, powdered cellulose, maltodextrin, corn fibers, and other alternative additives are being used by manufacturers to lower fat and calorie intake, pushing the sales of shortenings.

Furthermore, the increasing vegetarianism trend is having a big impact on the bakery ingredients market. The growing relevance of animal welfare and environmental sustainability is driving the vegan trend in the industry, with Europe accounting for a higher share of the vegan market, increasing the demand for shortenings. Manufacturers employ natural functional ingredients such as citrus fiber and others to improve texture, taste, and reduce fat content by replacing egg, oil, and other components, flourishing the demand for shortenings.

As a result, innovation in bakery ingredients to address health-related issues and ongoing consumer food trends for health and wellbeing is accelerating, providing an additional opportunity for the bakery ingredients market in the forecasting period.

• Stratas foods has introduced new type of shortenings and oils that enhances the baking applications, coming with packaging and bottle size for shelf and consumer applications, increasing the demand for shortenings.
• Bunge has introduced the its new batch of shortenings including La Nuestra that can be used as multi-purpose shortening. It can be used in different types of traditional and industrial bakery, flourishing the sales of shortenings.

Report Scope

Attributes	Details
CAGR% (2022 to 2032)	4.0%
Forecast Period	2022 to 2032
Historical Data Available for	2017 to 2022
Market Analysis	USD Million for Value and MT for Volume
Key Regions Covered	North America; Latin America; Europe; East Asia; South Asia; and the Middle East & Africa
Key Countries Covered	USA, Brazil, Mexico, Germany, UK, China, India, Japan, Australia, and GCC Countries
Key Segments Covered	Nature, Source, Form, End-Use, Sales Channel, and Region
Key Companies Profiled	Cargill Incorporated; Mallet & Company, Inc.; Lonza Group AG; Bunge Limited; Archer Daniels Midland Company; Palsgaard,; RIKEN VITAMIN Co., Ltd.; Natu’oil Services Inc.; Western Pacific Oils Inc.; Agarwal Industries Pvt. Ltd.; AAK Kamani Pvt Ltd.; Roberts Manufacturing Co. Limited; Stratas Foods; Carotino SDN BHD; PT. ICC Indonesia; THE J.M. Smucker Company; Edible Oils Ltd.; Other
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing	Available upon Request

Shortenings Market by Category 

By Nature :

• Organic
• Conventional

By Source :

• Palm Oil
• Soybeans Oil
• Sunflower Seed Oil
• Maize
• Groundnut Oil
• Coconut Oil
• Lard
• Butter
• Others (Castor Oil, Linseed Oil, etc

By Form :

• Powder
• Block

By End Use :

• HoReCa
• Bakery
• Confectionary
• Processed Food
• Household Retail
• Others (Snacks and Savory, etc

By Sales Channel :

• Business to Business
• Business to Consumers
  • Modern Trade
  • Convenience Stores
  • Specialty Food Stores
  • Wholesale Stores
  • Discount Stores
  • Online Retail
  • Other Retail Formats

By Region :

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle east and Africa

Frequently Asked Questions

How Big is the Shortenings Market?

The shortenings market will reach nearly USD 4.9 Billion by 2022.

How Much Does Shortenings Contribute to Food Additives Market?

Shortenings accounted for 6.7% of sales in the global food additives market in 2021.

What is the North America Shortenings Market Outlook?

The North America shortenings market is expected to register a 2.6% CAGR between 2021 and 2031.

At What Rate will Shortenings Demand Grow in Europe?

The demand for shortenings is expected to grow at 3.4% CAGR between 2022 and 2031.

At What Rate Will Shortenings Demand Grow in Japan?

The Japan shortenings market will grow at 4.9% CAGR between 2022 and 2031.