The sheep supplies market has a worth of US$ 4.49 billion in 2023 and is projected to reach US$ 6.97 billion by 2033. The market is anticipated to exhibit a CAGR of 4.5% over the forecast period.
Growth is linked to the rise in demand for sheep farming equipment that is effective, pleasant, and secure. The market is expected to rise as a result of the following factors:
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Feeding, milking, monitoring, and cleaning duties for the sheep on the farm are frequently carried out using sheep supplies. They help the farm owners manage the cattle as best they can while increasing operational effectiveness. Modern innovations like electric sheep shears, portable b-ultrasound scanners, artificial rearing, and sheep visual insemination guns are widely being used by farmers. This is likely to offer huge market growth potential for the manufacturers.
Other growth-promoting technology developments include the fusion of the Internet of Things (IoT), artificial intelligence (AI), and machine learning (ML) with linked devices. The tracking of the sheep with real-time notifications via smartphone applications is made possible by sensors and intelligent radio-frequency identification (RFID) tags. Hence, the continuous need for pioneering technology in the livestock industry to increase operational effectiveness is driving the adoption of sheep supplies.
As the demand is expected to remain consistent, manufacturers are focusing on lowering their losses through competitive pricing. To reduce the present price, producers continue to give R&D ventures and improvements in the production of sheep first attention. Manufacturers are focusing on escalating their product line and sheep supply sales.
Attributes | Details |
---|---|
Sheep Supplies Market Value (2023) | US$ 4.49 billion |
Sheep Supplies Market Expected Value (2033) | US$ 6.97 billion |
Sheep Supplies Market Projected CAGR (2023 to 2033) | 4.5% |
The sheep supplies market is anticipated to grow at a 4.5% CAGR between 2023 and 2033 as opposed to the 4.0% CAGR seen between 2016 and 2022. Between 2022 and 2033, the market is anticipated to increase on average by almost 62%.
On the back of these traits, the sheep supplies market is expected to develop 1.5X between 2023 and 2033. As per the FMI specialists, a valuation of US$ 6.97 billion by 2033 end is estimated for the market.
2016 | US$ 3.39 billion |
---|---|
2021 | US$ 4.13 billion |
2022 | US$ 4.29 billion |
2023 | US$ 4.49 billion |
2033 | US$ 6.97 billion |
Owing to technological improvements and the widespread use of livestock farm equipment, North America is predicted to hold a dominating position in the global market for sheep supply. The market for sheep supplies in the Asia Pacific is anticipated to expand at a considerable CAGR because of the region's access to advanced technologies at lower prices than in the western countries.
Demand for more expensive, higher-quality consumables like milk and meat is rising in the territory. Increased usage of cutting-edge farming technology for higher productivity is the outcome of the rise in demand for these food commodities. The need for sheep supplies is being driven by the expanding demand for high-quality animal products in the livestock industry. Small-scale livestock farms are expanding as a result of the USA's rising demand for natural and organic animal products.
Country | The United States |
---|---|
Market Share (2022) | 28.0% |
Market Value (2022) | US$ 1.20 billion |
Livestock sales routinely top $100 billion annually, according to the USDA. This accounts for more than half of all agricultural cash transactions in the country. The need for the sheep supply has increased as a result. Moreover, the top companies' rising Research and Development (R&D) spending will drive the expansion of the USA sheep supplies market over the forecast period.
The United Kingdom sheep flock is exceptional because it has a stratified and three-tier breeding structure that makes use of deliberate crossbreeding. The traditional management of sheep breeding is perfectly suited to this layered method of sheep production. Contemporary supplies and management techniques are required for this.
Country | United Kingdom |
---|---|
CAGR (2023 to 2033) | 4.8% |
Market Share (2022) | 9.7% |
Market Value (2022) | US$ 416.5 million |
Market Value (2033) | US$ 667.4 million |
In the United Kingdom, the sheep farming industry grew faster than the entire agriculture, forestry, and fishing sector. The cost of sheep supplies thus has the propensity to influence revenue development. As farmers try to implement current techniques to boost production, there the United Kingdom sheep supplies market is anticipated to witness substantial growth. Besides, given the temporary depreciation of the pound, exports are anticipated to gain from enhanced competitiveness in the years to come.
Germany has a long history of sheep and goat rearing. In the last several decades, there has been a significant development in German sheep farming. Sheep farmers in Germany generate essential food and wool while also contributing significantly to the conservation and upkeep of landscapes.
Country | Germany |
---|---|
Market Share (2022) | 18.1% |
Market Value (2022) | US$ 776.4 million |
With several providers offering a variety of products and services, the German sheep supply market is highly competitive. The nation is home to a number of market participants. The market's expansion would be notably fueled by the rising imports and exports of agricultural machinery. Additionally, the expanding livestock population in the nation encourages farmers to use cutting-edge livestock farming equipment. Thus, the sales of sheep supplies are likely to increase over the forecast period.
China and India provide the largest contributions to the enormous livestock sector when compared to other countries. The regional market would grow throughout the forecast period as a result of an increase in farm automation demand brought on by an increase in livestock.
In the year 2022, there were around 1.176 billion sheep across the globe. China, which has the highest population of sheep worldwide, contributes the most to this total. Asia contributes 42% of the world's sheep population, mostly due to China's high sheep output. Consequently, the market is likely to increase due to the increasing requirement for farm automation in accordance with the rising livestock population.
Country | China |
---|---|
CAGR (2023 to 2033) | 3.6% |
Market Share (2022) | 8.3% |
Market Value (2022) | US$ 355.10 million |
Market Value (2033) | US$ 506.1 million |
The greatest market for agricultural machinery is in China, which is also one of the world's leading producers of it. Increasing government investment in improving the nation's agriculture industry is expected to benefit the China sheep supplies market over the projected period. Additionally, the Chinese government's generous rebates and incentives to assist the purchase of farm equipment are anticipated to create development prospects.
India relies heavily on agriculture and is more inclined to use technology. In India, almost five million families raise small ruminants like sheep, along with other related activities. Some of the primary determinants propelling the Indian sheep supply market are favorable government regulations, rising agricultural earnings, and the need for mechanization for profitability in India.
Country | India |
---|---|
CAGR (2023 to 2033) | 5.3% |
Market Share (2022) | 3.4% |
Market Value (2022) | US$ 144.7 million |
Market Value (2033) | US$ 242.1 million |
India has the second-highest sheep population after China. The urbanization trend in India has increased consumer demand for sheep and sheep products. The need for sheep supplies has increased as a result of its contribution to efficient sheep management. In order to help farmers purchase modern livestock farming equipment and other related supplies, the National Livestock Development Program was launched in 2015. The program's emphasis is on entrepreneurial development for sheep, goats, and poultry.
In the 19th century, the Japanese government supported farmers in their efforts to breed sheep. As a result of government support of sheep farming and imports of several sheep breeds began. Japan is a highly industrialized country with a decently developed farm equipment business. To make the most of the scarce arable land, a surge in the livestock farming equipment industry is projected in the upcoming years. Consequently, raising animals has been more popular recently.
Country | Japan |
---|---|
Market Share (2022) | 5.3% |
Market Value (2022) | US$ 228.3 million |
The agricultural industry in Japan has the greatest difficulties. Additionally, allowing elderly farmers to continue working in the sheep's yards can help with manpower shortages. As a result, market participants are likely to have good probabilities in the Japanese sheep supplies market.
The global market for sheep supplies is segmented based on supply type, farm type, sales channel, and region.
For large farms to meet the growing demand for sheep products like milk, meat, and wool, efficient equipment is essential. Large farms can cut back on physical work and labor expenses with the help of sheep supplies. Large farm owners are particularly choosing sheep supplies since sheep need special care and have specific dietary and housing needs.
If the large farms wanted to maximize the produce from them, proper maintenance was crucial. Farm operations can be made simpler and sheep management improved with the help of sheep supplies. Large farms use supplies to assure the sanitary production of goods in response to the increased demand for sheep products. This helps in expanding the large farm segment of the market for sheep supplies.
Research has found that farmers purchase fewer agricultural products online than they do at agro shops. This includes animal feed or animal feed additives, farm equipment, software, and other aggrotech. Additionally, they have a generally negative opinion of online shopping and an inclination toward offline purchasing.
They have demonstrated a willingness to accept new technology and techniques in many areas, despite not making many online purchases. Software for animal health optimization is used by more than half of livestock farmers, for instance. Farm equipment sells the best online, while feed pellets do the worst. Hence, both small and large farm owners prefer to buy sheep supplies, including equipment and feed pellets, from agro stores.
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The preference for livestock products among consumers globally is expected to increase demand for the supplies used in livestock husbandry. The sheep supply market is very fragmented. Newcomers to the sheep supply market believe that sharpening their competitive edge is crucial to succeeding in this cutthroat business. To gain momentum in the global business, they invest a lot of money in R&D and prioritize new product releases.
Top Start-ups to Keep an Eye on
Baoba - France
This company offers solutions for managing livestock farms. It also provides equipment and management tools for animals, plots, structures, and machinery. Additionally, it provides data analysis tools for farm data. It provides mixed-polyculture breeding options for poultry, suckler sheep, and cattle.
Ewetrack - The United Kingdom
Ewetrack will soon introduce a line of intelligent Internet of Things (IoT) products for tracking and keeping tabs on sheep. For the sheep farmer, they provide all-inclusive solutions. Their geo-fenced gadgets will notify the farmer if any sheep venture outside of a virtually walled area. Through the analysis of straightforward movement and location data, they lower sheep anxiety and lameness. In order to protect the survival of lambs after delivery, they also notify the farmers of any lambing activity, particularly when births occur outside.
Along with creating new equipment and sheep feed pellets, producers in the sheep supplies sector work to enhance the present supplies they offer. Additionally, they are establishing fruitful connections with other businesses engaged in related fields. In order to boost their chances of participating in profitable endeavors, they are forming partnerships with other companies.
Ritchie has grown into a global provider of top-notch goods and services to several sectors. The firm, which was founded 150 years ago, provides goods to the agricultural industry. Ritchie Agricultural is an expert in providing the livestock and agricultural industries with cutting-edge farming technology and equipment.
The most modern sheep management tools are provided by Te Pari’s Racewell Sheep Handling Systems. They are utilized by sheep farmers all over the world and are designed and made in New Zealand.
Cotter Agritech got its start in 2016 when it began immunizing its newborn lambs. They discovered it to be extremely time-consuming, labor-intensive, and backbreaking work. They needed to come up with another plan after that, so they made the first Cotter Crate out of box iron and wood. The brothers then took the creation to the Innovation Arena at the 2019 National Plowing Championships, where it received the Alfred Cox Award for Best Startup Overall and Best Agri-Engineering.
Recent Developments
The market is estimated to register a 4.5% CAGR through 2033.
Technological Innovation drives the market expansion.
From 2016 to 2022, the market expanded at a 4% CAGR.
The United Kingdom is likely to expand at a 4.8% CAGR until 2033.
By 2033, the market is estimated to reach US$ 6.97 billion.
1. Executive Summary | Sheep Supplies Market 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Investment Feasibility Matrix 3.5. PESTLE and Porter’s Analysis 3.6. Regulatory Landscape 3.6.1. By Key Regions 3.6.2. By Key Countries 3.7. Regional Parent Market Outlook 4. Global Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ million) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ million) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Supply Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ million) Analysis By Supply Type, 2018 to 2022 5.3. Current and Future Market Size Value (US$ million) Analysis and Forecast By Supply Type, 2023 to 2033 5.3.1. Equipment 5.3.1.1. Shearing Machine 5.3.1.2. Nipple Drinker Machine 5.3.1.3. Sheep Weighing Scales 5.3.1.4. Roll Over Crate 5.3.1.5. Fixed Sheep Race 5.3.1.6. Others 5.3.2. Feed Pellets 5.3.2.1. Coarse Mash 5.3.2.2. Supplement 5.3.2.3. Others 5.4. Y-o-Y Growth Trend Analysis By Supply Type, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Supply Type, 2023 to 2033 6. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Farm Type 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ million) Analysis By Farm Type, 2018 to 2022 6.3. Current and Future Market Size Value (US$ million) Analysis and Forecast By Farm Type, 2023 to 2033 6.3.1. Large Farm 6.3.2. Small Farm 6.4. Y-o-Y Growth Trend Analysis By Farm Type, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Farm Type, 2023 to 2033 7. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ million) Analysis By Sales Channel, 2018 to 2022 7.3. Current and Future Market Size Value (US$ million) Analysis and Forecast By Sales Channel, 2023 to 2033 7.3.1. Direct Sales 7.3.2. Agro Stores 7.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033 8. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ million) Analysis By Region, 2018 to 2022 8.3. Current Market Size Value (US$ million) Analysis and Forecast By Region, 2023 to 2033 8.3.1. North America 8.3.2. Latin America 8.3.3. Europe 8.3.4. South Asia 8.3.5. East Asia 8.3.6. Oceania 8.3.7. Middle East and Africa (MEA) 8.4. Market Attractiveness Analysis By Region 9. North America Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ million) Trend Analysis By Market Taxonomy, 2018 to 2022 9.2. Market Size Value (US$ million) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. The USA 9.2.1.2. Canada 9.2.2. By Supply Type 9.2.3. By Farm Type 9.2.4. By Sales Channel 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Supply Type 9.3.3. By Farm Type 9.3.4. By Sales Channel 9.4. Key Takeaways 10. Latin America Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ million) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ million) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Rest of Latin America 10.2.2. By Supply Type 10.2.3. By Farm Type 10.2.4. By Sales Channel 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Supply Type 10.3.3. By Farm Type 10.3.4. By Sales Channel 10.4. Key Takeaways 11. Europe Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ million) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ million) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. The United Kingdom 11.2.1.3. France 11.2.1.4. Spain 11.2.1.5. Italy 11.2.1.6. Rest of Europe 11.2.2. By Supply Type 11.2.3. By Farm Type 11.2.4. By Sales Channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Supply Type 11.3.3. By Farm Type 11.3.4. By Sales Channel 11.4. Key Takeaways 12. South Asia Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ million) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ million) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. India 12.2.1.2. Malaysia 12.2.1.3. Singapore 12.2.1.4. Thailand 12.2.1.5. Rest of South Asia 12.2.2. By Supply Type 12.2.3. By Farm Type 12.2.4. By Sales Channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Supply Type 12.3.3. By Farm Type 12.3.4. By Sales Channel 12.4. Key Takeaways 13. East Asia Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ million) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ million) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. China 13.2.1.2. Japan 13.2.1.3. South Korea 13.2.2. By Supply Type 13.2.3. By Farm Type 13.2.4. By Sales Channel 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Supply Type 13.3.3. By Farm Type 13.3.4. By Sales Channel 13.4. Key Takeaways 14. Oceania Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ million) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ million) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. Australia 14.2.1.2. New Zealand 14.2.2. By Supply Type 14.2.3. By Farm Type 14.2.4. By Sales Channel 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Supply Type 14.3.3. By Farm Type 14.3.4. By Sales Channel 14.4. Key Takeaways 15. MEA Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15.1. Historical Market Size Value (US$ million) Trend Analysis By Market Taxonomy, 2018 to 2022 15.2. Market Size Value (US$ million) Forecast By Market Taxonomy, 2023 to 2033 15.2.1. By Country 15.2.1.1. GCC Countries 15.2.1.2. South Africa 15.2.1.3. Israel 15.2.1.4. Rest of MEA 15.2.2. By Supply Type 15.2.3. By Farm Type 15.2.4. By Sales Channel 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Supply Type 15.3.3. By Farm Type 15.3.4. By Sales Channel 15.4. Key Takeaways 16. Key Countries Analysis 16.1. The USA 16.1.1. Pricing Analysis 16.1.2. Market Share Analysis, 2022 16.1.2.1. By Supply Type 16.1.2.2. By Farm Type 16.1.2.3. By Sales Channel 16.2. Canada 16.2.1. Pricing Analysis 16.2.2. Market Share Analysis, 2022 16.2.2.1. By Supply Type 16.2.2.2. By Farm Type 16.2.2.3. By Sales Channel 16.3. Brazil 16.3.1. Pricing Analysis 16.3.2. Market Share Analysis, 2022 16.3.2.1. By Supply Type 16.3.2.2. By Farm Type 16.3.2.3. By Sales Channel 16.4. Mexico 16.4.1. Pricing Analysis 16.4.2. Market Share Analysis, 2022 16.4.2.1. By Supply Type 16.4.2.2. By Farm Type 16.4.2.3. By Sales Channel 16.5. Germany 16.5.1. Pricing Analysis 16.5.2. Market Share Analysis, 2022 16.5.2.1. By Supply Type 16.5.2.2. By Farm Type 16.5.2.3. By Sales Channel 16.6. The United Kingdom 16.6.1. Pricing Analysis 16.6.2. Market Share Analysis, 2022 16.6.2.1. By Supply Type 16.6.2.2. By Farm Type 16.6.2.3. By Sales Channel 16.7. France 16.7.1. Pricing Analysis 16.7.2. Market Share Analysis, 2022 16.7.2.1. By Supply Type 16.7.2.2. By Farm Type 16.7.2.3. By Sales Channel 16.8. Spain 16.8.1. Pricing Analysis 16.8.2. Market Share Analysis, 2022 16.8.2.1. By Supply Type 16.8.2.2. By Farm Type 16.8.2.3. By Sales Channel 16.9. Italy 16.9.1. Pricing Analysis 16.9.2. Market Share Analysis, 2022 16.9.2.1. By Supply Type 16.9.2.2. By Farm Type 16.9.2.3. By Sales Channel 16.10. India 16.10.1. Pricing Analysis 16.10.2. Market Share Analysis, 2022 16.10.2.1. By Supply Type 16.10.2.2. By Farm Type 16.10.2.3. By Sales Channel 16.11. Malaysia 16.11.1. Pricing Analysis 16.11.2. Market Share Analysis, 2022 16.11.2.1. By Supply Type 16.11.2.2. By Farm Type 16.11.2.3. By Sales Channel 16.12. Singapore 16.12.1. Pricing Analysis 16.12.2. Market Share Analysis, 2022 16.12.2.1. By Supply Type 16.12.2.2. By Farm Type 16.12.2.3. By Sales Channel 16.13. Thailand 16.13.1. Pricing Analysis 16.13.2. Market Share Analysis, 2022 16.13.2.1. By Supply Type 16.13.2.2. By Farm Type 16.13.2.3. By Sales Channel 16.14. China 16.14.1. Pricing Analysis 16.14.2. Market Share Analysis, 2022 16.14.2.1. By Supply Type 16.14.2.2. By Farm Type 16.14.2.3. By Sales Channel 16.15. Japan 16.15.1. Pricing Analysis 16.15.2. Market Share Analysis, 2022 16.15.2.1. By Supply Type 16.15.2.2. By Farm Type 16.15.2.3. By Sales Channel 16.16. South Korea 16.16.1. Pricing Analysis 16.16.2. Market Share Analysis, 2022 16.16.2.1. By Supply Type 16.16.2.2. By Farm Type 16.16.2.3. By Sales Channel 16.17. Australia 16.17.1. Pricing Analysis 16.17.2. Market Share Analysis, 2022 16.17.2.1. By Supply Type 16.17.2.2. By Farm Type 16.17.2.3. By Sales Channel 16.18. New Zealand 16.18.1. Pricing Analysis 16.18.2. Market Share Analysis, 2022 16.18.2.1. By Supply Type 16.18.2.2. By Farm Type 16.18.2.3. By Sales Channel 16.19. GCC Countries 16.19.1. Pricing Analysis 16.19.2. Market Share Analysis, 2022 16.19.2.1. By Supply Type 16.19.2.2. By Farm Type 16.19.2.3. By Sales Channel 16.20. South Africa 16.20.1. Pricing Analysis 16.20.2. Market Share Analysis, 2022 16.20.2.1. By Supply Type 16.20.2.2. By Farm Type 16.20.2.3. By Sales Channel 16.21. Israel 16.21.1. Pricing Analysis 16.21.2. Market Share Analysis, 2022 16.21.2.1. By Supply Type 16.21.2.2. By Farm Type 16.21.2.3. By Sales Channel 17. Market Structure Analysis 17.1. Competition Dashboard 17.2. Competition Benchmarking 17.3. Market Share Analysis of Top Players 17.3.1. By Regional 17.3.2. By Supply Type 17.3.3. By Farm Type 17.3.4. By Sales Channel 18. Competition Analysis 18.1. Competition Deep Dive 18.1.1. O’Donnell 18.1.1.1. Overview 18.1.1.2. Product Portfolio 18.1.1.3. Profitability by Market Segments 18.1.1.4. Sales Footprint 18.1.1.5. Strategy Overview 18.1.1.5.1. Marketing Strategy 18.1.2. Ritchie 18.1.2.1. Overview 18.1.2.2. Product Portfolio 18.1.2.3. Profitability by Market Segments 18.1.2.4. Sales Footprint 18.1.2.5. Strategy Overview 18.1.2.5.1. Marketing Strategy 18.1.3. Te Pari 18.1.3.1. Overview 18.1.3.2. Product Portfolio 18.1.3.3. Profitability by Market Segments 18.1.3.4. Sales Footprint 18.1.3.5. Strategy Overview 18.1.3.5.1. Marketing Strategy 18.1.4. Tru-Test 18.1.4.1. Overview 18.1.4.2. Product Portfolio 18.1.4.3. Profitability by Market Segments 18.1.4.4. Sales Footprint 18.1.4.5. Strategy Overview 18.1.4.5.1. Marketing Strategy 18.1.5. Premier 1 18.1.5.1. Overview 18.1.5.2. Product Portfolio 18.1.5.3. Profitability by Market Segments 18.1.5.4. Sales Footprint 18.1.5.5. Strategy Overview 18.1.5.5.1. Marketing Strategy 18.1.6. Cotter Agritech 18.1.6.1. Overview 18.1.6.2. Product Portfolio 18.1.6.3. Profitability by Market Segments 18.1.6.4. Sales Footprint 18.1.6.5. Strategy Overview 18.1.6.5.1. Marketing Strategy 18.1.7. OVI Handling 18.1.7.1. Overview 18.1.7.2. Product Portfolio 18.1.7.3. Profitability by Market Segments 18.1.7.4. Sales Footprint 18.1.7.5. Strategy Overview 18.1.7.5.1. Marketing Strategy 18.1.8. Huber Requirement 18.1.8.1. Overview 18.1.8.2. Product Portfolio 18.1.8.3. Profitability by Market Segments 18.1.8.4. Sales Footprint 18.1.8.5. Strategy Overview 18.1.8.5.1. Marketing Strategy 18.1.9. Arrowquip 18.1.9.1. Overview 18.1.9.2. Product Portfolio 18.1.9.3. Profitability by Market Segments 18.1.9.4. Sales Footprint 18.1.9.5. Strategy Overview 18.1.9.5.1. Marketing Strategy 18.1.10. Shepherdsmate 18.1.10.1. Overview 18.1.10.2. Product Portfolio 18.1.10.3. Profitability by Market Segments 18.1.10.4. Sales Footprint 18.1.10.5. Strategy Overview 18.1.10.5.1. Marketing Strategy 18.1.11. StowAg 18.1.11.1. Overview 18.1.11.2. Product Portfolio 18.1.11.3. Profitability by Market Segments 18.1.11.4. Sales Footprint 18.1.11.5. Strategy Overview 18.1.11.5.1. Marketing Strategy 18.1.12. Abattoir equipment & tools 18.1.12.1. Overview 18.1.12.2. Product Portfolio 18.1.12.3. Profitability by Market Segments 18.1.12.4. Sales Footprint 18.1.12.5. Strategy Overview 18.1.12.5.1. Marketing Strategy 19. Assumptions & Acronyms Used 20. Research Methodology
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