Serverless Apps Market Outlook (2022 to 2032)

The serverless apps market revenue is estimated to total US$ 9,745.2 Million in 2022. The serverless apps market is expected to reach US$ 80,005.3 Million by 2032, growing at a CAGR of 23.4% from 2022 to 2032.

Attribute Details
Estimated year (2022) Market Value US$ 9,745.2 Million
Projected year (2032) Market Value US$ 80,005.3 Million
CAGR% (2022 to 2032) 23.4%
Top 5 Vendor Market Share Around 35%

The serverless apps market currently represents nearly 5% market share in the overall mobile application market. Serverless apps offer advantages such as it is a service offering, offered by a cloud provider, that controls, and maintains back-end services for mobile and web-based applications. Because of serverless apps consumers do not require to think about controlling the underlying architecture, physical and virtual hosts, containers, and virtual machines together with the operating systems related to the serverless application development. Thus, all the advantages offered by serverless apps are driving market growth.

With the increasing adoption of serverless architecture, organizations can efficiently reduce expensive time-consuming, and conventional approaches like buying new hardware components, configuring, installing, and troubleshooting, thus shifting the responsibility of controlling servers, application logic, and databases, which lowers maintenance and set up prices. Thus, the advantage offered by serverless apps is contributing to market development. There are various kinds of serverless technologies and types which include backend-as-a-service (BaaS), function-as-a-service (FaaS), serverless framework, and serverless databases.

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Reduced Development and Operational Cost Features Present in the Serverless Apps is Driving the Market Demand

One of the most important benefits offered by serverless apps is the cost savings, mainly when differentiated from other cloud services. The serverless computing model not only pays for what users use but this model permits users to lower the price related to access authorization, presence detection, image processing, security, and more.

Software container technology powers serverless technology. Because the sellers control them, though it is invisible to the users. This permits serverless computing to manage the benefits of containerized microservices without complication. Thus, the technology present in serverless apps helps to maintain the operational functions of the serverless apps. Thus, the reduced development and operational costs are driving the serverless apps market demand.

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Due to the presence of significant players t, the serverless apps market in the North American region is reportedly relatively mature. The serverless apps market is reaching maturity in the Europe region as a result of the growing usage of serverless apps in the retail sector. Because of the growing need for serverless apps across many industry verticals, including BFSI, telecom, and retail, the market for serverless apps in South Asia and the Pacific is currently in its growth maturity period.

2017 to 2021 Serverless Apps Market Demand Outlook Compared to 2022 to 2032 Forecast

The serverless apps market demand is expected to increase at 23.4% CAGR between 2022 and 2032 in comparison with the 21.3% CAGR registered from 2017 to 2021. With the quick technological shift in the business environment, companies are launching new products and services thus concentrating on reduced time to market to meet the exponentially increasing consumer expectations. The growing importance of such trends is expected to drive the serverless apps market during the predicted period.

In the competitive marketplace, startups are expected to scale quickly and provide enhanced features for their products and services, thus enhancing their business values. Therefore, in order to attain minimum lead time and positively influence their business, they are expected to adopt serverless technology (serverless apps). Serverless architecture has appeared as an inventive step in leveraging cloud-based technologies to their full potential thus permitting enterprises to concentrate on their core product and services, instead of managing the traffic or load on their IT infrastructure. Thus, all these factors are driving the serverless apps market demand during the forecast period.

Sudip Saha
Sudip Saha

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Increasing Demand for Serverless Apps in the IT and Telecom Industry is Expected to Drive the Growth of the Market

The demand for mobile-based applications for businesses to connect with their clients is becoming more and more frequent, mainly with the growing usage of smartphones worldwide. Many businesses are shifting to applications as means to communicate with their customers and employees, and telecom companies are in a position to offer a service that answers this requirement. Telecom companies can utilize serverless computing technology and serverless apps to develop improved serverless offerings that improve connectivity and offer cost-efficient applications that are fast and reliable to deploy.

By offering consumers with these kinds of improved services telecom operators can compare themselves in a very congested market. This kind of service offering could be a crucial factor for consumers choosing a service provider. Thus, the continuous increase in the adoption of cloud technology with the usage of serverless apps in IoT technology is expected to boost the development of the serverless apps market development.

Regional Analysis

North America region is dominating the worldwide market with a share of around 32.9% in the year 2021. On the other hand, South Asia and the Pacific region are estimated to register strong growth in the market, exhibiting a CAGR of around 22.5% during the predicted period.

Moreover, Europe is estimated to be the second fastest-growing region in the serverless apps market. This region is predicted to grow with a market share of around 20.7% during the forecast period. In the European region due to the rapid advancement in technologies and the presence of several crucial players and the growing adoption of serverless apps among various industry verticals are expected to dominate the market.

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Country-wise Insights

How will the sales prospects for serverless apps unfold in India?

Increasing adoption of new cloud computing services and because of the high digitalization these factors contributing to the serverless apps market growth. Various benefits offered by serverless apps like reduction in price, simpler configuration, and hassle-free troubleshooting of the server differentiated from the conventional approach are expected to increase the market development. Due to these factors, sales in India are predicted to increase at the CAGR of 24.1% during the predicted period 2022 to 2032.

How big is the opportunity for the serverless apps market in Germany?

Increasing awareness about the advantages of serverless apps, like enhanced procedure agility and lower operational price, is one of the major factors driving the market growth in Germany. Other advantages offered by serverless apps such as faster setup, simpler operational management, and zero system administration are also the major drivers for the market development of the serverless apps market. According to the analysis, the nation held close to 12.5% of the market share for the region of Europe in 2021.

What is the market outlook of the USA in the North America serverless apps market in 2021?

In the market for serverless apps, the USA held a 23.4% share of the North American market in 2021. The development of cloud-based technologies and third-party agents to control server components, as well as the presence of significant suppliers in the North American region is expected to drive the market growth. Many American businesses have started using serverless apps because they may save time and expensive traditional processes like buying new hardware components, configuring, installing, and debugging. As a result, the benefits provided by serverless apps are fueling the market.

Category-wise Insights

Why the Demand for Real-Time File/Stream Processing Segment is increasing in the Serverless Apps Market?

Real-time data streaming involves ingesting and collecting a sequence of data from several data sources and processing that data in real-time to extract insight and meaning. Real-time data streaming permits users to process and analyze data in real-time instead of waiting hours, weeks, or days. Thus, the advantages offered by serverless apps are driving market growth. As a result, real-time file/stream processing accounted for 39.3% market share of the application segment in 2021.

How will the Demand for serverless apps from large enterprises Support Growth?

Due to the rising demand for cloud automation, serverless apps are widely adopted by major businesses, and this trend is anticipated to continue over the forecasted period. Large businesses are heavily investing in cutting-edge technology to boost overall production and efficiency. Due to the ever-increasing volume of data, large businesses need to invest in IT infrastructure and have the necessary technological know-how to routinely automate a number of processes. Thus, serverless apps are highly utilized in large enterprises because of the benefits offered by serverless apps. The large enterprise segment held a 62.7% market share of the enterprise size segment in 2021.

At what rate, the BFSI segment is growing?

Serverless applications fulfill various regulatory standards and constantly shift consumer expectations in the BFSI industry. Real-time applications are supported by serverless architecture, which also offers a scalable and secure platform for offering real-time information as needed by the BFSI sector. As a result, the BFSI industry offers vendors in the serverless apps market better development opportunities. As per the analysis, the BFSI segment is expected to grow at a CAGR of 17.3% during the forecast period from 2022 to 2032.

Competitive Landscape

Serverless apps market major vendors are concentrating on strategic partnerships with other important players to develop technologically advanced serverless apps for several applications to serve their consumers.

  • In November 2021, Microsoft Corporation declared the launch of the Azure container serverless app. The serverless app is a modern fully managed serverless container service that integrates the company’s existing container infrastructure services such as the Azure Kubernetes Service (AKS).
  • In April 2022, Amazon Web Services, Inc. announced the newest variety of Amazon Aurora serverless, (the Amazon Aurora serverless v2). This version can certainly scale to hundreds of thousands of transactions in a single second to assist even the most challenging applications.

Scope of Report

Attribute Details
Market value in 2022 US$ 9,745.2 Million
Market CAGR 2022 to 2032 23.4%
Share of top 5 players Around 35%
Forecast Period 2022 to 2032
Historical Data Available for 2017 to 2021
Market Analysis USD Million for Value
Key Regions Covered North America; Latin America; Europe; East Asia; South Asia & Pacific; and the Middle East & Africa
Key Countries Covered USA, Canada, Germany, United Kingdom, France, Italy, Spain, Russia, China, Japan, South Korea, India, Malaysia, Indonesia, Singapore, Australia & New Zealand, GCC Countries, Turkey, North Africa, and South Africa
Key Segments Covered Application, Enterprise Size, Industry, and Region
Key Companies Profiled

Amazon Web Services; Microsoft Corporation; Google LLC; IBM Corporation; Cisco Systems, Inc.; Oracle Corporation; Rackspace Technology; TIBCO Software Inc.; Serverless, Inc.; Cloudflare, Inc.; Netlify; NTT Data Corporation; Apache; Palo Alto Networks; Twistlock Inc.

Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Restraints, Opportunities and Threats Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Serverless Apps Market Outlook by Category

By Application, Serverless Apps Market is segmented as:

  • Real-Time File/Stream Processing
  • Web Application Development
  • IoT Backend
  • Others

By Enterprise Size, Serverless Apps Market is segmented as:

  • SMEs
  • Large Enterprises

By Industry, Serverless Apps Market is segmented as:

  • IT and Telecommunication
  • BFSI
  • Retail
  • Government
  • Manufacturing
  • Others

By Region, Serverless Apps Market Sales are segmented as:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East and Africa (MEA)

Frequently Asked Questions

Which region is expected to showcase high growth in serverless apps demand?

South Asia and the Pacific are projected to register strong growth in the market, exhibiting a CAGR of nearly 22.5% during the forecast period. However, North America was leading the global market with a share of around 32.9% in 2021.

What are the key trends of serverless apps market?

Key trends in the market include: • Serverless apps offer cost-efficient and simplified operations all these factors are driving the market growth. • Reduced development and operational cost features present in the serverless apps are driving the market demand.

Which is the leading application segment in serverless apps market?

The real-time file/stream processing segment is expected to dominate the market over the forecast period, generating maximum revenue, among all application segments, in the year 2022.

How much is the global serverless apps market worth?

The serverless apps market was valued at US$ 8,001.0 Million in 2021 and is estimated to grow at a substantial pace with a CAGR of 23.4% to reach US$ 80,005.3 Million in 2032.

Which is the leading enterprise size segment of serverless apps market?

The large enterprise segment is expected to dominate the market over the forecast period, generating maximum revenue, among all enterprise sizes, in the year 2022.

What was the last 5-year serverless apps market CAGR?

The market in the last 5 years (2017 to 2021) grew by a CAGR of 21.3%.

What is driving demand for serverless apps market?

Increasing adoption of serverless architecture across a wide range of applications and lowering data processing costs are driving the market demand.

What is East Asia Market Outlook?

East Asia is predicted to remain one of the most attractive markets during the forecast period 2022 to 2032. According to Future Market Insights, China accounted for nearly 7.5% market share of East Asia in 2021.

At what rate did the demand for serverless apps grow during 2021 to 2022?

The global market growth between 2021 and 2022 is around 21.8%.

What are the top 5 countries driving demand?

The top 5 countries driving demand for serverless apps include the USA, Germany, the United Kingdom, India, and Japan.

What is Europe market outlook?

Europe is predicted to remain one of the most attractive markets during the forecast period, according to Future Market Insights. According to the study, Germany is expected to account for 12.5% of the Europe market in 2021.

What is the key market statistics in China and Japan?

The serverless app demand in China and Japan is projected to register CAGR of around 19.2% and 21.9% respectively between 2022 and 2032.

Who are some of the leading companies offering serverless apps?

Some of the leading companies in this landscape are Amazon Web Services, Microsoft Corporation, Google LLC, IBM Corporation, and Oracle Corporation, among others. As per Future Market Insights, nearly 35% of the market share is currently covered by the top players.

Table of Content

1. Executive Summary | Serverless Apps Market

    1.1. Global Market Outlook

    1.2. Demand Side Trends

    1.3. Supply Side Trends

    1.4. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Key Market Trends

    3.1. Key Trends Impacting the Market

    3.2. Product Innovation / Development Trends

4. Pricing Analysis

    4.1. Market, Pricing Models

    4.2. Global Average Pricing Analysis Benchmark

5. COVID-19 Impact Analysis

    5.1. Impact of COVID-19 on Market Growth

    5.2. Pre-COVID-19 Market Growth (2017-2019)

    5.3. Expected Recovery Scenario (Short Term/Mid Term/Long Term)

    5.4. Key Action Points for Market Vendors

6. Global Market Demand (in Value in US$ Million) Analysis 2017 to 2021 and Forecast, 2022 to 2032

    6.1. Historical Market Value (US$ Million) Analysis, 2017 to 2021

    6.2. Current and Future Market Value (US$ Million) Projections, 2022 to 2032

        6.2.1. Y-o-Y Growth Trend Analysis

        6.2.2. Absolute $ Opportunity Analysis

7. Market Background

    7.1. Macro-Economic Factors

    7.2. Forecast Factors - Relevance & Impact

    7.3. Value Chain

    7.4. Market Dynamics

        7.4.1. Drivers

        7.4.2. Restraints

        7.4.3. Opportunities

8. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Application

    8.1. Introduction / Key Findings

    8.2. Historical Market Size (US$ Million) Analysis By Application, 2017 to 2021

    8.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Application, 2022 to 2032

        8.3.1. Real-Time File/Stream Processing

        8.3.2. Web Application Development

        8.3.3. IoT Backend

        8.3.4. Others

    8.4. Market Attractiveness Analysis By Application

9. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Enterprise Size

    9.1. Introduction / Key Findings

    9.2. Historical Market Size (US$ Million) Analysis By Enterprise Size, 2017 to 2021

    9.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Enterprise Size, 2022 to 2032

        9.3.1. SMEs

        9.3.2. Large Enterprises

    9.4. Market Attractiveness Analysis By Enterprise Size

10. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Industry

    10.1. Introduction / Key Findings

    10.2. Historical Market Size (US$ Million) Analysis By Industry, 2017 to 2021

    10.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Industry, 2022 to 2032

        10.3.1. IT and Telecommunication

        10.3.2. BFSI

        10.3.3. Retail

        10.3.4. Government

        10.3.5. Manufacturing

        10.3.6. Others

    10.4. Market Attractiveness Analysis By Industry

11. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, by Region

    11.1. Introduction / Key Findings

    11.2. Historical Market Size (US$ Million) Analysis By Region, 2017 to 2021

    11.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Region, 2022 to 2032

        11.3.1. North America

        11.3.2. Latin America

        11.3.3. Europe

        11.3.4. East Asia

        11.3.5. South Asia & Pacific

        11.3.6. Middle East & Africa

    11.4. Market Attractiveness Analysis By Region

12. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032

    12.1. Introduction

    12.2. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021

    12.3. Current and Future Market Size (US$ Million) Forecast By Market Taxonomy, 2022 to 2032

        12.3.1. By Application

        12.3.2. By Enterprise Size

        12.3.3. By Industry

        12.3.4. By Country

            12.3.4.1. USA

            12.3.4.2. Canada

    12.4. Market Attractiveness Analysis

        12.4.1. By Application

        12.4.2. By Enterprise Size

        12.4.3. By Industry

        12.4.4. By Country

    12.5. Market Trends

13. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032

    13.1. Introduction

    13.2. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021

    13.3. Current and Future Market Size (US$ Million) Forecast By Market Taxonomy, 2022 to 2032

        13.3.1. By Application

        13.3.2. By Enterprise Size

        13.3.3. By Industry

        13.3.4. By Country

            13.3.4.1. Brazil

            13.3.4.2. Mexico

            13.3.4.3. Rest of Latin America

    13.4. Market Attractiveness Analysis

        13.4.1. By Application

        13.4.2. By Enterprise Size

        13.4.3. By Industry

        13.4.4. By Country

    13.5. Market Trends

14. Europe Market Analysis 2017 to 2021 and Forecast 2022 to 2032

    14.1. Introduction

    14.2. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021

    14.3. Current and Future Market Size (US$ Million) Forecast By Market Taxonomy, 2022 to 2032

        14.3.1. By Application

        14.3.2. By Enterprise Size

        14.3.3. By Industry

        14.3.4. By Country

            14.3.4.1. Germany

            14.3.4.2. Italy

            14.3.4.3. France

            14.3.4.4. United Kingdom

            14.3.4.5. Spain

            14.3.4.6. BENELUX

            14.3.4.7. Russia

            14.3.4.8. Rest of Europe

    14.4. Market Attractiveness Analysis

        14.4.1. By Application

        14.4.2. By Enterprise Size

        14.4.3. By Industry

        14.4.4. By Country

    14.5. Market Trends

15. South Asia & Pacific Market Analysis 2017 to 2021 and Forecast 2022 to 2032

    15.1. Introduction

    15.2. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021

    15.3. Current and Future Market Size (US$ Million) Forecast By Market Taxonomy, 2022 to 2032

        15.3.1. By Application

        15.3.2. By Enterprise Size

        15.3.3. By Industry

        15.3.4. By Country

            15.3.4.1. India

            15.3.4.2. Indonesia

            15.3.4.3. Malaysia

            15.3.4.4. Singapore

            15.3.4.5. Australia & New Zealand

            15.3.4.6. Rest of South Asia and Pacific

    15.4. Market Attractiveness Analysis

        15.4.1. By Application

        15.4.2. By Enterprise Size

        15.4.3. By Industry

        15.4.4. By Country

    15.5. Market Trends

16. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032

    16.1. Introduction

    16.2. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021

    16.3. Current and Future Market Size (US$ Million) Forecast By Market Taxonomy, 2022 to 2032

        16.3.1. By Application

        16.3.2. By Enterprise Size

        16.3.3. By Industry

        16.3.4. By Country

            16.3.4.1. China

            16.3.4.2. Japan

            16.3.4.3. South Korea

    16.4. Market Attractiveness Analysis

        16.4.1. By Application

        16.4.2. By Enterprise Size

        16.4.3. By Industry

        16.4.4. By Country

    16.5. Market Trends

17. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032

    17.1. Introduction

    17.2. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2017 to 2021

    17.3. Current and Future Market Size (US$ Million) Forecast By Market Taxonomy, 2022 to 2032

        17.3.1. By Application

        17.3.2. By Enterprise Size

        17.3.3. By Industry

        17.3.4. By Country

            17.3.4.1. GCC Countries

            17.3.4.2. Turkey

            17.3.4.3. South Africa

            17.3.4.4. Rest of Middle East and Africa

    17.4. Market Attractiveness Analysis

        17.4.1. By Application

        17.4.2. By Enterprise Size

        17.4.3. By Industry

        17.4.4. By Country

    17.5. Market Trends

18. Key Countries Analysis - Market

    18.1. USA Market Analysis

        18.1.1. By Application

        18.1.2. By Enterprise Size

        18.1.3. By Industry

    18.2. Canada Market Analysis

        18.2.1. By Application

        18.2.2. By Enterprise Size

        18.2.3. By Industry

    18.3. Mexico Market Analysis

        18.3.1. By Application

        18.3.2. By Enterprise Size

        18.3.3. By Industry

    18.4. Brazil Market Analysis

        18.4.1. By Application

        18.4.2. By Enterprise Size

        18.4.3. By Industry

    18.5. Germany Market Analysis

        18.5.1. By Application

        18.5.2. By Enterprise Size

        18.5.3. By Industry

    18.6. Italy Market Analysis

        18.6.1. By Application

        18.6.2. By Enterprise Size

        18.6.3. By Industry

    18.7. France Market Analysis

        18.7.1. By Application

        18.7.2. By Enterprise Size

        18.7.3. By Industry

    18.8. United Kingdom Market Analysis

        18.8.1. By Application

        18.8.2. By Enterprise Size

        18.8.3. By Industry

    18.9. Spain Market Analysis

        18.9.1. By Application

        18.9.2. By Enterprise Size

        18.9.3. By Industry

    18.10. BENELUX Market Analysis

        18.10.1. By Application

        18.10.2. By Enterprise Size

        18.10.3. By Industry

    18.11. Russia Market Analysis

        18.11.1. By Application

        18.11.2. By Enterprise Size

        18.11.3. By Industry

    18.12. Rest of Europe Market Analysis

        18.12.1. By Application

        18.12.2. By Enterprise Size

        18.12.3. By Industry

    18.13. China Market Analysis

        18.13.1. By Application

        18.13.2. By Enterprise Size

        18.13.3. By Industry

    18.14. Japan Market Analysis

        18.14.1. By Application

        18.14.2. By Enterprise Size

        18.14.3. By Industry

    18.15. South Korea Market Analysis

        18.15.1. By Application

        18.15.2. By Enterprise Size

        18.15.3. By Industry

    18.16. India Market Analysis

        18.16.1. By Application

        18.16.2. By Enterprise Size

        18.16.3. By Industry

    18.17. Malaysia Market Analysis

        18.17.1. By Application

        18.17.2. By Enterprise Size

        18.17.3. By Industry

    18.18. Indonesia Market Analysis

        18.18.1. By Application

        18.18.2. By Enterprise Size

        18.18.3. By Industry

    18.19. Singapore Market Analysis

        18.19.1. By Application

        18.19.2. By Enterprise Size

        18.19.3. By Industry

    18.20. Australia and New Zealand Market Analysis

        18.20.1. By Application

        18.20.2. By Enterprise Size

        18.20.3. By Industry

    18.21. Rest of South Asia and Pacific Market Analysis

        18.21.1. By Application

        18.21.2. By Enterprise Size

        18.21.3. By Industry

    18.22. GCC Countries Market Analysis

        18.22.1. By Application

        18.22.2. By Enterprise Size

        18.22.3. By Industry

    18.23. Turkey Market Analysis

        18.23.1. By Application

        18.23.2. By Enterprise Size

        18.23.3. By Industry

    18.24. South Africa Market Analysis

        18.24.1. By Application

        18.24.2. By Enterprise Size

        18.24.3. By Industry

    18.25. Rest of the Middle East and Africa Market Analysis

        18.25.1. By Application

        18.25.2. By Enterprise Size

        18.25.3. By Industry

19. Market Structure Analysis

    19.1. Market Analysis by Tier of Companies

    19.2. Market Concentration

    19.3. Market Share Analysis of Top Players

    19.4. Market Presence Analysis

        19.4.1. Regional footprint by Players

        19.4.2. Product footprint by Players

        19.4.3. Channel footprint by Players

20. Competition Analysis

    20.1. Competition Dashboard

    20.2. Key Strategies, By Competitors

    20.3. Competition Deep Dive

        20.3.1. Amazon Web Services

            20.3.1.1. Business Overview

            20.3.1.2. Product Portfolio

            20.3.1.3. Profitability by Market Segments (Business Segments/Region)

            20.3.1.4. Sales Footprint

            20.3.1.5. Strategy Overview

                20.3.1.5.1. Marketing Strategy

                20.3.1.5.2. Product Strategy

                20.3.1.5.3. Channel Strategy

        20.3.2. Microsoft Corporation

            20.3.2.1. Business Overview

            20.3.2.2. Product Portfolio

            20.3.2.3. Profitability by Market Segments (Business Segments/Region)

            20.3.2.4. Sales Footprint

            20.3.2.5. Strategy Overview

                20.3.2.5.1. Marketing Strategy

                20.3.2.5.2. Product Strategy

                20.3.2.5.3. Channel Strategy

        20.3.3. Google LLC

            20.3.3.1. Business Overview

            20.3.3.2. Product Portfolio

            20.3.3.3. Profitability by Market Segments (Business Segments/Region)

            20.3.3.4. Sales Footprint

            20.3.3.5. Strategy Overview

                20.3.3.5.1. Marketing Strategy

                20.3.3.5.2. Product Strategy

                20.3.3.5.3. Channel Strategy

        20.3.4. IBM Corporation

            20.3.4.1. Business Overview

            20.3.4.2. Product Portfolio

            20.3.4.3. Profitability by Market Segments (Business Segments/Region)

            20.3.4.4. Sales Footprint

            20.3.4.5. Strategy Overview

                20.3.4.5.1. Marketing Strategy

                20.3.4.5.2. Product Strategy

                20.3.4.5.3. Channel Strategy

        20.3.5. Cisco Systems, Inc.

            20.3.5.1. Business Overview

            20.3.5.2. Product Portfolio

            20.3.5.3. Profitability by Market Segments (Business Segments/Region)

            20.3.5.4. Sales Footprint

            20.3.5.5. Strategy Overview

                20.3.5.5.1. Marketing Strategy

                20.3.5.5.2. Product Strategy

                20.3.5.5.3. Channel Strategy

        20.3.6. Oracle Corporation

            20.3.6.1. Business Overview

            20.3.6.2. Product Portfolio

            20.3.6.3. Profitability by Market Segments (Business Segments/Region)

            20.3.6.4. Sales Footprint

            20.3.6.5. Strategy Overview

                20.3.6.5.1. Marketing Strategy

                20.3.6.5.2. Product Strategy

                20.3.6.5.3. Channel Strategy

        20.3.7. Rackspace Technology

            20.3.7.1. Business Overview

            20.3.7.2. Product Portfolio

            20.3.7.3. Profitability by Market Segments (Business Segments/Region)

            20.3.7.4. Sales Footprint

            20.3.7.5. Strategy Overview

                20.3.7.5.1. Marketing Strategy

                20.3.7.5.2. Product Strategy

                20.3.7.5.3. Channel Strategy

        20.3.8. TIBCO Software Inc.

            20.3.8.1. Business Overview

            20.3.8.2. Product Portfolio

            20.3.8.3. Profitability by Market Segments (Business Segments/Region)

            20.3.8.4. Sales Footprint

            20.3.8.5. Strategy Overview

                20.3.8.5.1. Marketing Strategy

                20.3.8.5.2. Product Strategy

                20.3.8.5.3. Channel Strategy

        20.3.9. Serverless, Inc.

            20.3.9.1. Business Overview

            20.3.9.2. Product Portfolio

            20.3.9.3. Profitability by Market Segments (Business Segments/Region)

            20.3.9.4. Sales Footprint

            20.3.9.5. Strategy Overview

                20.3.9.5.1. Marketing Strategy

                20.3.9.5.2. Product Strategy

                20.3.9.5.3. Channel Strategy

        20.3.10. Cloudflare, Inc.

            20.3.10.1. Business Overview

            20.3.10.2. Product Portfolio

            20.3.10.3. Profitability by Market Segments (Business Segments/Region)

            20.3.10.4. Sales Footprint

            20.3.10.5. Strategy Overview

                20.3.10.5.1. Marketing Strategy

                20.3.10.5.2. Product Strategy

                20.3.10.5.3. Channel Strategy

        20.3.11. Netlify

            20.3.11.1. Business Overview

            20.3.11.2. Product Portfolio

            20.3.11.3. Profitability by Market Segments (Business Segments/Region)

            20.3.11.4. Sales Footprint

            20.3.11.5. Strategy Overview

                20.3.11.5.1. Marketing Strategy

                20.3.11.5.2. Product Strategy

                20.3.11.5.3. Channel Strategy

        20.3.12. NTT Data Corporation

            20.3.12.1. Business Overview

            20.3.12.2. Product Portfolio

            20.3.12.3. Profitability by Market Segments (Business Segments/Region)

            20.3.12.4. Sales Footprint

            20.3.12.5. Strategy Overview

                20.3.12.5.1. Marketing Strategy

                20.3.12.5.2. Product Strategy

                20.3.12.5.3. Channel Strategy

        20.3.13. Apache

            20.3.13.1. Business Overview

            20.3.13.2. Product Portfolio

            20.3.13.3. Profitability by Market Segments (Business Segments/Region)

            20.3.13.4. Sales Footprint

            20.3.13.5. Strategy Overview

                20.3.13.5.1. Marketing Strategy

                20.3.13.5.2. Product Strategy

                20.3.13.5.3. Channel Strategy

        20.3.14. Palo Alto Networks

            20.3.14.1. Business Overview

            20.3.14.2. Product Portfolio

            20.3.14.3. Profitability by Market Segments (Business Segments/Region)

            20.3.14.4. Sales Footprint

            20.3.14.5. Strategy Overview

                20.3.14.5.1. Marketing Strategy

                20.3.14.5.2. Product Strategy

                20.3.14.5.3. Channel Strategy

        20.3.15. Twistlock Inc.

            20.3.15.1. Business Overview

            20.3.15.2. Product Portfolio

            20.3.15.3. Profitability by Market Segments (Business Segments/Region)

            20.3.15.4. Sales Footprint

            20.3.15.5. Strategy Overview

                20.3.15.5.1. Marketing Strategy

                20.3.15.5.2. Product Strategy

                20.3.15.5.3. Channel Strategy

21. Assumptions and Acronyms Used

22. Research Methodology

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