Setting Spray Market

Setting Spray Market Outlook for 2024 to 2034

The setting spray market is expected to be valued at USD 980.5 million in 2024 and rise to USD 1,772.6 million by 2034. The global setting spray market is expected to grow at a CAGR of 6.10% during the forecast period.

Key Market Drivers

The setting spray market generated an estimated revenue of USD 747.4 million in 2019. In the span of four years, the market grew at a CAGR of 5.50% through 2034. Several reasons can be attributed to this growth:

• The overall growth of the beauty and cosmetics industry, with consumers increasingly seeking products to enhance and prolong their makeup.
• The growing trend of daily use of makeup due to the influence of actresses and beauty bloggers on social media and exposure to Western beauty standards in emerging economies.
• Brand endorsements and collaborations with celebrities and makeup artists, influence consumer perceptions and driving market demand.
• The rise of online shopping enables the general population all over the world to explore and purchase products from various brands and retailers.
• There is an expanding market for male grooming products and the adoption of setting sprays by men who are incorporating makeup into their daily routines.
• The availability of online tutorials and educational content on makeup application techniques encourages more people to include them in their beauty routines.
• Affordable and high-end options in the offline and virtual markets, catering to consumers with different budgets and preferences.
• The growing interest in clean and natural beauty products is pushing the key players to develop setting sprays free from certain harmful ingredients.

Attributes	Key Statistics
Setting Spray Market Value (2024)	USD 980.5 million
Anticipated Market Value (2034)	USD 1772.6 million
Value-based CAGR (2024 to 2034)	6.10%

Consumption Analysis of the Setting Spray Market

• Professional makeup artists form one of the largest consumer groups in the global setting spray market. They use setting sprays to ensure the longevity and durability of makeup, especially in photo shoots and special events.
• Makeup professionals working in the fashion industry, including runway shows and fashion photo shoots, are significant consumers of hair-setting spray. They rely on setting sprays to ensure models' makeup remains intact throughout the events.
• Makeup professionals specializing in bridal makeup are also found to be using hair setting sprays to ensure that the bride's makeup stays fresh and flawless throughout the wedding day.
• Individuals passionate about makeup and beauty and those who regularly experiment with different makeup looks for daily wear, special occasions, or events use hair-setting sprays to enhance their appearances.
• Beauty salons and studios all over the world often incorporate setting sprays into their services to provide clients with a finished and long-lasting makeup look for various occasions.

Historical Analysis of the Setting Spray Market

The market for setting sprays relies heavily on changing trends in the makeup and skincare industry. The market is also influenced by the dominance of social media influencers all over the world. Economic conditions, like inflation, low disposable incomes, etc., also decide the market's fate in that region. In the last few years, the market for setting spray has seen a series of ups and downs.

During the pandemic, as the world faced shutdowns, people spent most of their time in their homes. This meant there was an increasing focus on self-care, especially their appearance. This amplified the demand for setting sprays in the global marketplace. Besides this, in the initial stages of the pandemic, the market experienced a rapid plunge in the growth rate due to disrupted supply chains worldwide.

As the world got accustomed to the new normal, the market soon picked up the pace. The emergence of the eCommerce sector in developing and underdeveloped economies also helped the market gain momentum. However, with the opening of events, the film industry, and outdoor recreational activities, the demand for setting spray has skyrocketed in the last few years.

Attributes	Key Statistics
Setting Spray Market Value (2019)	USD 747.4 million
Historical Market Value (2023)	USD 925.9 million
HCAGR (2019 to 2023)	5.50%

Factors Adversely Affecting the Setting Spray Market

The setting spray market is anticipated to surpass a global valuation of USD 1,772.6 million by 2034, growing at a CAGR of 6.10% over the forecast period. While the market is expected to experience substantial growth, several restraining factors are adversely affecting its development:

• Lack of awareness or understanding among the general population about the benefits and proper usage of setting sprays is the main reason why the market is unable to attract a large number of consumers in emerging economies.
• The costs of premium hair-setting sprays also remain one of the biggest concerns among budget-sensitive consumers in economies with low per capita incomes.
• The setting spray market faces rigorous competition from alternative products, such as makeup setting powders or traditional methods. This diversifies the consumer base for such products, thus impacting the market negatively.
• There are misconceptions and negative perceptions associated with the ill effects of using setting sprays. Key players in the market must come up with marketing strategies to write off these myths.

Category-wise Insights

Dominance of Matte Setting Sprays in the Personal Grooming Industry

Matte setting sprays are one of the main components of hair makeup products across the world. Their dominance in the personal grooming industry is due to their ability to provide a long-lasting makeup hold. They help set the makeup in place, preventing it from fading, smudging, or transferring. As a result, they are favored in the photography and filming industry, which form one of the largest consumer groups in this market.

Attributes	Details
Top Product Type	Matte
Market share	21.60%

On the basis of product type, matte setting sprays dominate the global market with a whopping share of 21.60%. They are also highly demanded in the international marketplace for their oil-absorbing properties. They help control excess sebum production on the skin, making them a perfect choice for individuals with oily or combination skin types. Apart from this, matte setting sprays also give the illusion of smoother skin by minimizing the appearance of pores.

Popularity of Setting Sprays Among People with Normal Skin

In the past few years, people from around the world have increasingly been seeking skincare solutions that help them maintain a polished and refined look that lasts throughout the day without the need for frequent touch-ups. Setting spray has gained significant popularity among such individuals for its ability to enhance makeup longevity and provide an immaculate finish.

Attributes	Details
Top Skin Type	Normal
Market share	41.00%

Based on skin type, setting sprays curated for individuals with normal skin dominate the global market with a remarkable share of 41%. Besides this, the rising popularity of setting sprays with added skincare benefits, such as hydration and antioxidant properties that contribute to the overall health and appearance of their skin, has also fueled the growth of this market.

Country-wise Insights

The section provides an analysis of the setting spray market by countries, including China, India, the United States, Canada, and Australia. The table presents the CAGR for each country, indicating the expected growth of the market in that country through 2034.

Countries	CAGR (2024 to 2034)
Australia	6.60%
India	6.50%
China	6.30%
Canada	6.20%
The United States	6.00%

Setting Spray Market in Australia

Australia is one of the leading countries in this market. The Australian setting spray market is anticipated to retain its dominance by progressing at a CAGR of 6.60% till 2034.

The Australian continent is characterized by extreme weather conditions with high temperatures and intense sunlight throughout the year. The demand for setting sprays in Australia is primarily due to the need to combat makeup issues caused by heat and UV exposure. This has made setting sprays one of the main components of the make-up industry among individuals seeking makeup durability in challenging weather conditions.

Setting Spray Market in India

India is one of the largest markets for setting sprays in the Asian region. India's demand for setting sprays is projected to rise at a 6.50% CAGR over the forecast period.

The setting spray market in India is experiencing growth due to the rising beauty consciousness among consumers. As more individuals in India adopt makeup as part of their daily routine, there is an increased demand for products like setting sprays to ensure long-lasting and flawless makeup throughout the day. The influence of Bollywood celebrities and social media influencers play a significant role in promoting products like setting sprays in India.

Setting Spray Market in China

China is another Asian country that is leading in this market. The demand for setting spray in China is projected to rise at a 6.30% CAGR over the next ten years.

China is home to one of the largest populations in the world. With the rising disposable incomes of the Chinese middle class, more consumers can afford cosmetics and skincare products. This has a significant impact not just on the domestic market but also on the international marketplace. Moreover, Chinese consumers often look to Western beauty trends and make-up inspirations that usually consist of setting sprays. These factors collectively influence the popularity of setting sprays in China.

Setting Spray Market in Canada

The market in Canada is poised to showcase a CAGR of 6.20% from 2024 to 2034.

There is an ongoing trend in Canada toward multifunctional beauty products that not only set up makeup but also offer additional skincare benefits, such as hydration and UV protection. Setting sprays is a perfect solution for consumers seeking such products. Like Australia, the Canadian setting spray market is also influenced by the country's diverse climate, ranging from cold winters to warm summers.

Setting Spray Market in the United States

The United States’ setting spray market is anticipated to register a CAGR of 6.00% through 2034.

Beauty influencers and makeup artists significantly influence the setting spray market in the United States. Social media influencers hold significant sway over consumer choices by providing their reviews and recommendations, which ultimately contribute to the popularity of particular setting spray brands and formulations.

Competitive Landscape

The market for setting sprays is characterized by the presence of players like Estee Lauder Companies Inc., L'Oreal Paris, Swiss Beauty, Faces Canada, etc. These players hold a significant part of the overall setting spray market. Market players are inclined to invest in research and development to increase the affordability, sustainability, and accessibility of setting sprays. There is a presence of smaller companies, too, in the market. These companies bring niche or specialized products to the market, catering to specific consumer needs or preferences.

Recent Developments

• Recently, MyGlamm introduced the 'Set On You Setting Spray,' a skincare-infused product to maintain makeup while providing hydration. The alcohol-free, vegan formula is suitable for all skin types and caters to the needs of on-the-go beauty enthusiasts.
• In 2022, Urban Decay launched the All Nighter Vitamin C Makeup Setting Spray. The reformulated spray, infused with vitamin C and cactus flower water, provides a weightless mist that maximizes makeup longevity for up to 16 hours.

Key Companies

• Lakme Cosmetics
• Beauty Icons AB
• Purplle
• AS Beauty
• Groupe Clarins
• Morphe Brushes
• Estee Lauder Companies Inc.
• L'Oreal Paris
• Swiss Beauty
• Faces Canada
• Sugar Cosmetics
• Daily Life Forever52
• Esme
• Insight Cosmetics
• e.l.f. Cosmetics, Inc.

Key Market Segmentation

By Application:

• Before Makeup
• After Makeup

By End User:

• Commercial
• Residential

By Distribution Channel:

• Online
• Offline
  • Supermarkets and Hypermarkets
  • Retail Stores
  • Others

By Region:

• North America
• Latin America
• Europe
• Asia Pacific
• Middle East and Africa

Frequently Asked Questions

What is the Valuation of the Setting Spray Market in 2024?

The global setting spray market is expected to be worth USD 980.5 million in 2024.

What is the Sales Forecast for Setting Sprays over the Forecast Period?

The market for setting sprays is expected to reach USD 1,772.6 million by 2034.

At What Rate is the Setting Spray Market Growing Across the World?

The setting spray market is growing at a CAGR of 6.10% from 2024 to 2034.

Who are the Key Manufacturing Companies for Aerosol Packaging?

Some of the key players in the market are Estee Lauder Companies Inc., L'Oreal Paris, Swiss Beauty, Faces Canada, etc.

Which is the Most Preferred Product Type in the Market?

Matte setting sprays dominate the market, with an overall share of 21.60%.