Set-top boxes, over the years, have changed the way people enjoy their everyday television-watching experience. Introduced in the latter half of the 2000s, they are now equipped with a multitude of features, which are not only increasing their adoption in the general populace but also enhancing the overall user experience. The US$ 37,245.54 million set-top box market, as of 2024, is set to have a bright future in the coming decade.
With the advent of OTT platforms, in the past few years, the general population, especially the younger demographic, has moved away from the market. This trend is a testament to its modest predicted CAGR of 5.60% through 2034. However, the companies involved in the market have tackled this problem by introducing OTT subscription-based plans so that consumers can enjoy both their conventional TV channels plus the newly arrived OTT ones.
Even in underdeveloped and developing countries like India, South Korea, Thailand, Brazil, etc., where a high consumption is noted, market players have to regularly come up with new subscription plans and discounts to stay competitive and stop consumers from moving towards online platforms. With the collaboration between television manufacturing and set-top box companies, the market is said to do well in the coming future, reaching a global valuation of US$ 64,226.39 million by the end of 2034.
| Attributes | Details |
|---|---|
| Market Value for 2024 | US$ 37,245.54 million |
| Projected Market Value for 2034 | US$ 64,226.39 million |
| Value-based CAGR of the Market for 2024 to 2034 | 5.60% |
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Various types of STBs are flooding the international marketplace, such as cable set STBs, satellite STBs, IPTV STBs, and OTT devices. Among these, cable set-top boxes are slated to hold a market share of 28.70% in 2024.
| Attributes | Details |
|---|---|
| Product Type | Cable Set-top Boxes |
| Market Share (2024) | 28.70% |
On the basis of video quality, STBs come in two variants: standard-definition and high-definition STBs. Among these, HD STBs are in line to take the majority share of 54.90% of the overall market.
| Attributes | Details |
|---|---|
| Video Quality | High Definition Set Top Boxes |
| Market Share (2024) | 54.90% |
| Countries | CAGR (2024 to 2034) |
|---|---|
| China | 7.70% |
| United States | 5.60% |
| Australia and New Zealand | 5.10% |
| Germany | 1.30% |
| Japan | 2.00% |
The set-top box market in China is a promising one. It is slated to grow at a CAGR of 7.70% through 2034.
China has always been a front-runner when it comes to novel technologies, especially in the electronics sector. This rich legacy has led to the advent of a multitude of Chinese companies in the market, with a promise of delivering inexpensive subscription plans and offerings to the consumer.
For instance, in April 2023, Xiaomi unveiled its next-gen 4K-enabled STB, running Google TV instead of Android TV. The revamped Xiaomi TV Box S boasted a more powerful CPU and Bluetooth 5.2, offering users enhanced streaming experiences.
The United States is a lucrative country in the set-top box market. The market is slated to grow at a CAGR of 5.60% for the forecast period in the country.
The United States was among the first few countries to introduce cable TV channels for the common people. The market is also well-established. This is why, various other media platforms are leveraging the penetration of STB networks for their growth in the country.
To give an example, in January 2020, Netflix eyed faster growth through pay TV and mobile service bundles. The company forged integration deals with Comcast and T-Mobile, and expanded its agreement with Sky, the largest set-top box company in the country, allowing access to Netflix via STBs.
The future of the Australian and New Zealand markets looks very bright. The market is slated to grow at a CAGR of 5.10% through 2034.
Australia and New Zealand have a very prominent sporting culture. The general population in these countries is maddened by cricket and football streaming. This has put tremendous pressure on the companies involved in the market to curate plans that include sports channels, which not only increase the adoption but also enhance user experience.
The set-top box market in Germany is slated to grow at a CAGR of 1.30% for the forecasted period of 2024 to 2034.
Amidst the rising demand for OTT streaming and the shift of consumers from conventional cable TVs towards internet and mobile streaming applications, companies in Germany are introducing televisions with in-built set-top boxes enabling OTT browsing.
For instance, in December 2023, Tele Columbus, a German-based company, launched PŸUR TV HD, integrating linear TV and on-demand services. The Android TV-based STB offers features like restart, live pause, and access to streaming apps like Netflix and Disney+.
The market in Japan is very likely to flourish in the coming years. It is slated to grow at a CAGR of 2.00% through 2034.
Japan is home to a large population of geriatric people. This demographic is accustomed to watching TV shows on cable set-top boxes from the beginning of the century. They find it hard to shift toward emerging alternatives as they are complex, expensive, and difficult to operate.
Principal Consultant
The set-top box market is a well-established one. Multinational companies in the market already have a strong foothold due to their prolonged presence and unprecedented penetration not just in urban settings but also in rural ones. With the advent of OTT platforms, the market has experienced a considerable plunge. However, companies in the market have successfully struck a deal with the OTT companies so that they can continue providing their services through the product.
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The market is expected to be worth US$ 37,245.54 million in 2024.
The market is expected to reach US$ 64,226.39 million by 2034.
The market is in line to develop at a CAGR of 5.60% from 2024 to 2034.
Humax Co. Ltd., Huawei Technologies Co. Ltd., Kaonmedia Co. Ltd., Technicolor SA, ADB (Advanced Digital Broadcast) SA, Sagemcom SAS, and Samsung Electronics Co. Ltd., are some of the major players in the market.
The market valuation in 2023 was US$ 35,270.4 million.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Manufacturer
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2019 to 2023
4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2024 to 2034
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product, 2019 to 2023
5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product, 2024 to 2034
5.3.1. Cable Set-Top Boxes
5.3.2. Satellite Set-Top Boxes
5.3.3. IPTV Set-Top Boxes
5.3.4. OTT (Over the Top) Devices
5.4. Y-o-Y Growth Trend Analysis By Product, 2019 to 2023
5.5. Absolute $ Opportunity Analysis By Product, 2024 to 2034
6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Video Quality
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Video Quality, 2019 to 2023
6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Video Quality, 2024 to 2034
6.3.1. Standard-Definition Set-Top Boxes
6.3.2. High-Definition Set-Top Boxes
6.4. Y-o-Y Growth Trend Analysis By Video Quality, 2019 to 2023
6.5. Absolute $ Opportunity Analysis By Video Quality, 2024 to 2034
7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
7.1. Introduction
7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2019 to 2023
7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2024 to 2034
7.3.1. North America
7.3.2. Latin America
7.3.3. Western Europe
7.3.4. Eastern Europe
7.3.5. South Asia and Pacific
7.3.6. East Asia
7.3.7. Middle East and Africa
7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
8.2.1. By Country
8.2.1.1. USA
8.2.1.2. Canada
8.2.2. By Product
8.2.3. By Video Quality
8.3. Market Attractiveness Analysis
8.3.1. By Country
8.3.2. By Product
8.3.3. By Video Quality
8.4. Key Takeaways
9. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
9.2.1. By Country
9.2.1.1. Brazil
9.2.1.2. Mexico
9.2.1.3. Rest of Latin America
9.2.2. By Product
9.2.3. By Video Quality
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Product
9.3.3. By Video Quality
9.4. Key Takeaways
10. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
10.2.1. By Country
10.2.1.1. Germany
10.2.1.2. UK
10.2.1.3. France
10.2.1.4. Spain
10.2.1.5. Italy
10.2.1.6. Rest of Western Europe
10.2.2. By Product
10.2.3. By Video Quality
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Product
10.3.3. By Video Quality
10.4. Key Takeaways
11. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
11.2.1. By Country
11.2.1.1. Poland
11.2.1.2. Russia
11.2.1.3. Czech Republic
11.2.1.4. Romania
11.2.1.5. Rest of Eastern Europe
11.2.2. By Product
11.2.3. By Video Quality
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Product
11.3.3. By Video Quality
11.4. Key Takeaways
12. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
12.2.1. By Country
12.2.1.1. India
12.2.1.2. Bangladesh
12.2.1.3. Australia
12.2.1.4. New Zealand
12.2.1.5. Rest of South Asia and Pacific
12.2.2. By Product
12.2.3. By Video Quality
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Product
12.3.3. By Video Quality
12.4. Key Takeaways
13. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
13.2.1. By Country
13.2.1.1. China
13.2.1.2. Japan
13.2.1.3. South Korea
13.2.2. By Product
13.2.3. By Video Quality
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Product
13.3.3. By Video Quality
13.4. Key Takeaways
14. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
14.2.1. By Country
14.2.1.1. GCC Countries
14.2.1.2. South Africa
14.2.1.3. Israel
14.2.1.4. Rest of MEA
14.2.2. By Product
14.2.3. By Video Quality
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Product
14.3.3. By Video Quality
14.4. Key Takeaways
15. Key Countries Market Analysis
15.1. USA
15.1.1. Pricing Analysis
15.1.2. Market Share Analysis, 2023
15.1.2.1. By Product
15.1.2.2. By Video Quality
15.2. Canada
15.2.1. Pricing Analysis
15.2.2. Market Share Analysis, 2023
15.2.2.1. By Product
15.2.2.2. By Video Quality
15.3. Brazil
15.3.1. Pricing Analysis
15.3.2. Market Share Analysis, 2023
15.3.2.1. By Product
15.3.2.2. By Video Quality
15.4. Mexico
15.4.1. Pricing Analysis
15.4.2. Market Share Analysis, 2023
15.4.2.1. By Product
15.4.2.2. By Video Quality
15.5. Germany
15.5.1. Pricing Analysis
15.5.2. Market Share Analysis, 2023
15.5.2.1. By Product
15.5.2.2. By Video Quality
15.6. UK
15.6.1. Pricing Analysis
15.6.2. Market Share Analysis, 2023
15.6.2.1. By Product
15.6.2.2. By Video Quality
15.7. France
15.7.1. Pricing Analysis
15.7.2. Market Share Analysis, 2023
15.7.2.1. By Product
15.7.2.2. By Video Quality
15.8. Spain
15.8.1. Pricing Analysis
15.8.2. Market Share Analysis, 2023
15.8.2.1. By Product
15.8.2.2. By Video Quality
15.9. Italy
15.9.1. Pricing Analysis
15.9.2. Market Share Analysis, 2023
15.9.2.1. By Product
15.9.2.2. By Video Quality
15.10. Poland
15.10.1. Pricing Analysis
15.10.2. Market Share Analysis, 2023
15.10.2.1. By Product
15.10.2.2. By Video Quality
15.11. Russia
15.11.1. Pricing Analysis
15.11.2. Market Share Analysis, 2023
15.11.2.1. By Product
15.11.2.2. By Video Quality
15.12. Czech Republic
15.12.1. Pricing Analysis
15.12.2. Market Share Analysis, 2023
15.12.2.1. By Product
15.12.2.2. By Video Quality
15.13. Romania
15.13.1. Pricing Analysis
15.13.2. Market Share Analysis, 2023
15.13.2.1. By Product
15.13.2.2. By Video Quality
15.14. India
15.14.1. Pricing Analysis
15.14.2. Market Share Analysis, 2023
15.14.2.1. By Product
15.14.2.2. By Video Quality
15.15. Bangladesh
15.15.1. Pricing Analysis
15.15.2. Market Share Analysis, 2023
15.15.2.1. By Product
15.15.2.2. By Video Quality
15.16. Australia
15.16.1. Pricing Analysis
15.16.2. Market Share Analysis, 2023
15.16.2.1. By Product
15.16.2.2. By Video Quality
15.17. New Zealand
15.17.1. Pricing Analysis
15.17.2. Market Share Analysis, 2023
15.17.2.1. By Product
15.17.2.2. By Video Quality
15.18. China
15.18.1. Pricing Analysis
15.18.2. Market Share Analysis, 2023
15.18.2.1. By Product
15.18.2.2. By Video Quality
15.19. Japan
15.19.1. Pricing Analysis
15.19.2. Market Share Analysis, 2023
15.19.2.1. By Product
15.19.2.2. By Video Quality
15.20. South Korea
15.20.1. Pricing Analysis
15.20.2. Market Share Analysis, 2023
15.20.2.1. By Product
15.20.2.2. By Video Quality
15.21. GCC Countries
15.21.1. Pricing Analysis
15.21.2. Market Share Analysis, 2023
15.21.2.1. By Product
15.21.2.2. By Video Quality
15.22. South Africa
15.22.1. Pricing Analysis
15.22.2. Market Share Analysis, 2023
15.22.2.1. By Product
15.22.2.2. By Video Quality
15.23. Israel
15.23.1. Pricing Analysis
15.23.2. Market Share Analysis, 2023
15.23.2.1. By Product
15.23.2.2. By Video Quality
16. Market Structure Analysis
16.1. Competition Dashboard
16.2. Competition Benchmarking
16.3. Market Share Analysis of Top Players
16.3.1. By Regional
16.3.2. By Product
16.3.3. By Video Quality
17. Competition Analysis
17.1. Competition Deep Dive
17.1.1. Humax Co. Ltd.
17.1.1.1. Overview
17.1.1.2. Product Portfolio
17.1.1.3. Profitability by Market Segments
17.1.1.4. Sales Footprint
17.1.1.5. Strategy Overview
17.1.1.5.1. Marketing Strategy
17.1.1.5.2. Product Strategy
17.1.1.5.3. Channel Strategy
17.1.2. Huawei Technologies Co. Ltd.
17.1.2.1. Overview
17.1.2.2. Product Portfolio
17.1.2.3. Profitability by Market Segments
17.1.2.4. Sales Footprint
17.1.2.5. Strategy Overview
17.1.2.5.1. Marketing Strategy
17.1.2.5.2. Product Strategy
17.1.2.5.3. Channel Strategy
17.1.3. Kaonmedia Co. Ltd.
17.1.3.1. Overview
17.1.3.2. Product Portfolio
17.1.3.3. Profitability by Market Segments
17.1.3.4. Sales Footprint
17.1.3.5. Strategy Overview
17.1.3.5.1. Marketing Strategy
17.1.3.5.2. Product Strategy
17.1.3.5.3. Channel Strategy
17.1.4. Technicolor SA
17.1.4.1. Overview
17.1.4.2. Product Portfolio
17.1.4.3. Profitability by Market Segments
17.1.4.4. Sales Footprint
17.1.4.5. Strategy Overview
17.1.4.5.1. Marketing Strategy
17.1.4.5.2. Product Strategy
17.1.4.5.3. Channel Strategy
17.1.5. ADB (Advanced Digital Broadcast) SA
17.1.5.1. Overview
17.1.5.2. Product Portfolio
17.1.5.3. Profitability by Market Segments
17.1.5.4. Sales Footprint
17.1.5.5. Strategy Overview
17.1.5.5.1. Marketing Strategy
17.1.5.5.2. Product Strategy
17.1.5.5.3. Channel Strategy
17.1.6. Sagemcom SAS
17.1.6.1. Overview
17.1.6.2. Product Portfolio
17.1.6.3. Profitability by Market Segments
17.1.6.4. Sales Footprint
17.1.6.5. Strategy Overview
17.1.6.5.1. Marketing Strategy
17.1.6.5.2. Product Strategy
17.1.6.5.3. Channel Strategy
17.1.7. Samsung Electronics Co. Ltd.
17.1.7.1. Overview
17.1.7.2. Product Portfolio
17.1.7.3. Profitability by Market Segments
17.1.7.4. Sales Footprint
17.1.7.5. Strategy Overview
17.1.7.5.1. Marketing Strategy
17.1.7.5.2. Product Strategy
17.1.7.5.3. Channel Strategy
17.1.8. ARRIS Group Inc.
17.1.8.1. Overview
17.1.8.2. Product Portfolio
17.1.8.3. Profitability by Market Segments
17.1.8.4. Sales Footprint
17.1.8.5. Strategy Overview
17.1.8.5.1. Marketing Strategy
17.1.8.5.2. Product Strategy
17.1.8.5.3. Channel Strategy
17.1.9. EchoStar Corporation
17.1.9.1. Overview
17.1.9.2. Product Portfolio
17.1.9.3. Profitability by Market Segments
17.1.9.4. Sales Footprint
17.1.9.5. Strategy Overview
17.1.9.5.1. Marketing Strategy
17.1.9.5.2. Product Strategy
17.1.9.5.3. Channel Strategy
17.1.10. Texas Instruments
17.1.10.1. Overview
17.1.10.2. Product Portfolio
17.1.10.3. Profitability by Market Segments
17.1.10.4. Sales Footprint
17.1.10.5. Strategy Overview
17.1.10.5.1. Marketing Strategy
17.1.10.5.2. Product Strategy
17.1.10.5.3. Channel Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
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