The global Self-Tanning Products Market net worth is estimated to be around USD 1,142 million in the year 2023. During the period from 2023 to 2033, According to FMI prediction, the self-tanning products market is to expand at a CAGR of 5.9% during the period from 2023 to 2033.
By following this strong growth rate, the global self-tanning products market valuation is anticipated to reach USD 2,026 million by 2033.
The popularity of sunless tanning solutions is soaring as people prioritize achieving a light skin tone to acquire an attractive appearance.
The usage of self-tanning products helps reduce the risk of skin cancer as conventional ones involve exposing skin to sunlight in order to get a tanned appearance. However, speculations of skin cancer and other illnesses brought on by tanning products might limit the opportunities for market players.
Self-tanning products for women accounted for almost 65% of the market revenue in 2022 and the preceding years. According to a Popsugar Beauty post from July 2021, nearly 60% of women in the United States use self-tanners frequently.
The product segment of self-tanning solutions only for men is anticipated to witness a strong growth rate through 2033. The quest for a sun-kissed glow is particularly regarded to drive this segment during the forecast period.
Tight limitations on DHA in self-tanners and increasing knowledge of its negative effects are hugely favoring organic and natural lotions. For illustration, the sales of self-tanning products by a top organic skincare and cosmetics brand, Vita Liberata, have increased substantially in recent years.
In an effort to reach new consumer groups, local manufacturers are launching new self-tanning solutions that include natural and organic components. Moreover, it is anticipated to offer profitable chances through the expansion of regional demand for self-tanning products and solutions.
| Attributes | Details |
|---|---|
| Self-tanning Products Market Share (2022) | USD 1,078.4 million |
| Self-tanning Products Market Size Value (2023) | USD 1,142 million |
| Self-tanning Products Market Size Value (2033) | USD 2,026 million |
| Self-tanning Products Market Growth Rate (2023 to 2033) | 5.9% |
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The demand for self-tanning products over conventional tanning products is a recent development in the cosmetics industry. The absolute growth of the market during the period between 2018 and 2022 was just above USD 0.5 billion.
As per the market survey reports by FMI, the market performance of the product is picking up after the pandemic time.
Online shopping outlets gained and retained the self-tanning product sales performance during this period by providing home delivery services. Also, these websites include detailed product information and user reviews, assisting consumers in product comparison and decision-making.
Bluecore global data reveals that online sales of cosmetic products increased by an average of 127% in June 2020 compared to 2019.
Comparable to this, L’Oreal stated that their sales over online platforms increased from 15.6% in 2019 to 26.6% in 2020. So, the future prospects for self-tanning producers are highly lucrative owing to the proliferation of e-commerce channels.
As per the FMI report, more than 55% of the market share was accounted for by the self-tanning lotion category in 2022. In the foreseeable term, the growing number of product offerings by different brands name could enlarge the self-tanning lotion segment.
Unlike self-tanning creams, self-tanning lotions have a low oil content which makes them acceptable among youths. Nonetheless, it is anticipated that self-tanning gels are gaining huge popularity these days and could grow at the quick rate
With a revenue share of more than 55% on average, the supermarkets & hypermarkets distribution channel segment leads the market undoubtedly. However, during the period from 2023 to 2033, the online sales channel segment is predicted to grow at a notable rate.
With the significant proliferation of e-commerce websites, the sales of self-tanning products are no more limited to their country of origin. Availability of home delivery for several brands with steep discounts, the online sales channel segment is growing at a prominent rate.
Also, many businesses are adding augmented reality and virtual reality components to their online websites for better customer acquisition.
Principal Consultant
During the course of the assessment, the United States presented a significant growth potential with the growing vogue for tanned skin fashion. The presence of many key market participants is helping the self-tanning products business in the country to flourish.
A substantial portion of the demand for self-tanning products might come from the rising number of beauty salon companies in the United States. The Small Business Development Center Net Org reported in May 2020, 77,000 new beauty salons were established in the United States.
Also, it is anticipated that high spending by women fueled by their high labor force involvement might have a favorable effect.
Countries in South America are also expected to experience tremendous development in the production and consumption of self-tanning products during the projected years. Countries like Argentina and Chile are particularly recognized to support the growth of the United States self-tanning products market through 2033.
Currently, Europe has a substantially high demand for self-tanning products in comparison to other geographic regions' market share. In the year 2022, the total sales of self-tanning goods in Europe were estimated to be more than 35% of global sales. One of the key drivers propelling the sales of self-tanning products is the region's deep-rooted cosmetics and personal care sector.
The adoption of vegan, and organic skin care products is also becoming popular, which tends to strengthen the market further.
Leading global market players like Loreal, and Clarins, are concentrating on growing their retail locations to further strengthen this trend. It is also probably going to increase product accessibility for customers in Europe and support market expansion during the projected period.
Consumers in Asia Pacific nations, such as Japan and South Korea, are now spending more money on cosmetic and personal care items. Cultural influence and a sophisticated sense of style could be the key factor for the self-tanning products market's expansion.
Asia Pacific market is also projected to benefit from the growing importance of skincare goods in China and India. Increasing concerns about skin health and damaging UV radiation are anticipated to popularize the product in such tropical countries.
The demand for self-tanning products in Asia Pacific countries is mostly driven by growing online sales channels. So, the market could grow favorably due to the increasing internet penetration contributing to advertisements for beauty products.
The Middle East and South Africa may emerge as lucrative option for global suppliers of self-tanning products in the coming days. A rising proportion of tourists in Europe and North America is regarded as the significant factor behind this regional market opportunity.
Market Competition is growing through the Emergence of Several Regional Players
Many well-established cosmetics industries and several small- and medium-sized enterprises make up a highly diversified market of self-tanning products. The most important strategic action in this industry to obtain a competitive edge is new product releases with evolving customer demands.
Hyaluronic acid was introduced as a component in the Self-tan Quick Bronzing Gel from St. Tropez in May 2020. Using Intelligent Shade Technology, it provides 3 colors in 1 for a more natural-looking tan, streak-free results, and even color fading.
In August 2021, Cosmopolitan and Devoted Creations partnered in August 2021 to introduce a collection of cruelty-free, and vegan tanning creams. Sunless Mousse, Quick Body Bronzer, Sun Lotion with Shimmer, Overnight Sunless Lotion, and Liquid Sunshine Tanning Water constitute the CosmoSun product line.
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Global players can work with regional companies to develop sunless tanning products or best fake tans based on local appeal. Moreover, it is envisaged that increasing product lines with different brandings can turn into an exclusive strategy for business growth.
Key players may concentrate mainly on working with celebrated individuals in the entertainment industry for brand promotion and simulate mass interest. Also, the utilization of social media can aid in promoting the brand with backlinks for its products on e-commerce websites.
The self-tanning products market is expected to be valued at USD 1,142 million in 2023.
Sprint, T-Mobile, and Verizon Communication are leading industry players.
The market is expected to reach a valuation of USD 58.7 billion by 2033.
Seamless connectivity, cost-effective solutions create lucrative growth.
The light MVNO is likely to remain the key segment in the market through 2033.
1. Executive Summary | Self-tanning Products Market 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Cream & Lotion 5.2. Serum 5.3. Mist 5.4. Others 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Category 6.1. Organic 6.2. Conventional 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel 7.1. Supermarkets & Hypermarkets 7.2. Convenience Stores 7.3. Online Retail 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. North America 8.2. Latin America 8.3. Europe 8.4. Asia Pacific 8.5. MEA 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. Key Countries Market Analysis 15. Market Structure Analysis 16. Competition Analysis 16.1. Bondi Sands Pty Ltd 16.2. KAO Corp 16.3. PZ Cussons Plc 16.4. Supernova UK Pty Ltd 16.5. Epic Etailers LLC 16.6. L’Oreal SA 16.7. HotHouse Beauty Ltd 16.8. Johnson & Johnson 16.9. Coty Inc 16.10. Edgewell Personal Care Co 17. Assumptions & Acronyms Used 18. Research Methodology
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Self-tanning Products Market
