Self-Service BI Market Outlook

The self-service BI market had a value of US$ 8.53 billion in 2022 and is projected to increase at a CAGR of 15.4% to US$ 35.33 billion by 2032.

Report Attribute Details
Market Value (2022) US$ 8.53 Billion
Market Anticipated Value (2032) US$ 35.33 Billion
Market Growth Rate (2022 to 2032) 15.4% CAGR

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Growing Business Adoption of Data-Driven Decision-Making Models

The growing requirement to develop inside and out competitive information inspection and the rising volume of company information are the primary drivers for the worldwide self-service BI market. Other factors that contribute to and accelerate market growth include continuously altering businesses, the need for an improved research-driven association, and the failure to meet customer expectations on time.

Additionally, the adoption of self-service BI systems to acquire insights without the requirement for a dedicated staff or technical supervision has blossomed as a result of the development in data-driven decision-making models among companies, which is thriving the analytics market.

Expanding Volume of Data Created by Businesses

Digitization has led to an increase in the volume of data produced by corporate processes. Using self-service BI solutions, businesses may combine and analyze data from numerous silos and real-time data into reports. Additionally, business developers or chief executives seek technologies that enable them to access an adaptive semantic model and act as data modelers.

Using self-service BI solutions, businesses may edit dashboards and reports. Additionally, they can help customers filter data or build reports based on their key performance metrics. These factors will likely cause the worldwide self-service BI market to grow over the projected period.

Sudip Saha
Sudip Saha

Principal Consultant

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Market Restraint

Large Initial Capital Need

One of the key factors influencing the global market is the sig nificant initial capital expenditure required to implement self-service BI systems. This is necessary in order to partially impede market growth. Another innovative aspect of the Self-Service BI Market is the expansion of self-service examination tools among small and medium-sized businesses (SMEs).

Market Trends

The volume of structured and unstructured data is increasing globally, which can be attributed to factors such as globalization, rising internet usage, increased use of social media platforms, and the booming e-commerce industry. This is one of the major driving forces behind the adoption of service-service BI, especially considering the increased uptake of data analytics solutions by small and medium-sized organizations (SMEs).

Businesses can decentralize the process of business analysis with its help. Additionally, the market players are being given lucrative growth prospects by the growing adoption of cloud computing technologies in business intelligence. In addition, as governing bodies in many nations promote the use of digital payments, a significant increase in people switching to online payments has been observed.

Financial institutions like banks are therefore looking for technology solutions to increase the productivity of their current employees. This has a beneficial impact on how self-service BI is used globally, along with the increased demand for enterprises to be nimbler and maintain a competitive advantage in the market.

Owing to the need for modernizing business report analysis and modeling of data, a transition from complicated BI tools that only IT specialists could implement to self-service BI tools took place. Self-service BI market witnessed a prominent adoption across various business fields such as marketing, sales, operations, human resource and finance attributed to detailed competitive analysis and ease of application for non-technical staff.

Self-service BI benefits the business users from non-analytical background to generate insights and data analysis. Self-service BI market is experiencing an increasing demand for the business fields attributed to its ability to transform business organizations into an efficient data-driven organization. Self-service BI market is projected to grow over the forecast period owing to its ability to decentralize the business analytical process.

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Self-Service BI Market: Market Dynamics

Self-service BI market serves as a boon to the non-technical business users for analyzing data insights by funneling down the business data. The self-service BI market is briskly growing owing the shift from conventional BI tools for business data analysis to modern BI tools along with the surging market of structured and unstructured data.

The primary drivers for global self-service BI market are the growing demand for generating in-depth competitive data analysis and expanding the business data volume. Other factors that boost up the growth of global self-service BI market include persistent changing business needs, the need for being an improved analytic-driven organization and IT’s inability to meet the business requests within the stipulated time.

Self-service BI market witnesses an increasing demand owing to its attributes over traditional BI tools. Features such as user-friendly, interactive ability to access or extend both IT related data and non-traditional data give the self-service BI market a competitive edge thereby increasing its demand in the business enterprises.

Self –service BI market growth is attributed to the increasing demand for various business functions including marketing, sales, operations, human resource, and finance. Human resource accounts for a significant demand for the self-service BI market due to the need to understand the competencies, workforce data, compensation structure and others factors that contribute in maximizing the return on human capital investment.

Besides, human resource, financial services also contribute to the increasing demand for global self-service BI market owing to the growing demand for financial transactions.

However, deploying self-service BI tools demand an effective and detailed data governance, integrated monitoring and controlling user interactions which are the critical challenges that are expected to hinder the growth of self-service BI market. Another major restraint that is expected to deter the growth of self-service BI market is the challenge to deliver a single and unified insight of the enterprise data and having the correct data foundation.

Self-Service BI Market: Regional Segmentation

The regional coverage for self-service BI market includes North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excluding Japan (APEJ), Japan and Middle East and Africa (MEA). North America accounts for a dominant share in the global self-service BI market attributed to early and increasing application of self-service BI tools and rapid technological advancement.

APEJ poses potential opportunities for self-service BI market to expand across industry verticals.

Self-Service BI Market: Key Players

Key players in the global self-service BI market include IBM Corporation, Microsoft Corporation, Zoho Corporation, Dataphine, Qlik Technologies, Tableau Software, SAP SE, Tibco Software, Looker and others.

Self-Service BI Market: Segments

Self-service BI market can be segmented on the basis of its type which includes:

  • Tableau
  • Qlik
  • Splunk
  • SAS
  • Trillium
  • Logi Analytics
  • Crimson Hexagon
  • Apteryx
  • Tibco
  • Driven BI
  • Others

Self-service BI market can be segmented on the basis of its functional areas which includes:

  • Marketing
  • Human Resources
  • Sales
  • Finance
  • Operations

Self-service BI market can be segmented on the basis of its application which includes:

  • Banking , Financial Services & Insurance
  • Government
  • Transportation & Logistics
  • Telecommunication & IT
  • Media & Entertainment
  • Healthcare
  • Manufacturing
  • Others

Frequently Asked Questions

What is the Growth Outlook for Self-service BI Market?

The market is likely to register a CAGR of 15.4% through 2032.

What is the Current Valuation of the Market?

The market is currently valued at US$ 8.53 Mn in 2022.

How is the Future of the Market?

The market is likely to grow to a valuation of US$ 35.33 Mn by 2032.

Which is the Leading Region in the Market?

North America is likely to be a leading market during the forecast period.

Table of Content
  • 1. Executive Summary
  • 2. Industry Introduction, including Taxonomy and Market Definition
  • 3. Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments
  • 4. Global Demand Analysis and Forecast, including Historical Analysis and Future Projections
  • 5. Pricing Analysis
  • 6. Global Analysis and Forecast
    • 6.1. Type
    • 6.2. Functional Areas
  • 7. Global Analysis and Forecast, By Type
    • 7.1. Tableau
    • 7.2. Qlik
    • 7.3. Splunk
    • 7.4. SAS
    • 7.5. Trillium
    • 7.6. Logi Analytics
    • 7.7. Crimson Hexagon
    • 7.8. Apteryx
    • 7.9. TIBCO
    • 7.10. Driven BI
    • 7.11. Others
  • 8. Global Analysis and Forecast, By Functional Areas
    • 8.1. Marketing
    • 8.2. Human Resources
    • 8.3. Sales
    • 8.4. Finance
    • 8.5. Operations
  • 9. Global Analysis and Forecast, By Region
    • 9.1. Banking, Financial Services & Insurance
    • 9.2. Government
    • 9.3. Transportation & Logistics
    • 9.4. Telecommunication & IT
    • 9.5. Media & Entertainment
    • 9.6. Healthcare
    • 9.7. Manufacturing
    • 9.8. Others
  • 10. Banking, Financial Services & Insurance Sales Analysis and Forecast, by Key Segments and Countries
  • 11. Government Sales Analysis and Forecast, by Key Segments and Countries
  • 12. Transportation & Logistics Sales Analysis and Forecast, by Key Segments and Countries
  • 13. Telecommunication & IT Sales Analysis and Forecast, by Key Segments and Countries
  • 14. Media & Entertainment Sales Analysis and Forecast, by Key Segments and Countries
  • 15. Healthcare Sales Analysis and Forecast, by Key Segments and Countries
  • 16. Manufacturing Sales Analysis and Forecast, by Key Segments and Countries
  • 17. Others Sales Analysis and Forecast, by Key Segments and Countries
  • 18. Sales Forecast by Type and Functional Areas for 30 Countries
  • 19. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard
  • 20. Company Profile
    • 20.1. IBM Corporation
    • 20.2. Microsoft Corporation
    • 20.3. Zoho Corporation
    • 20.4. Dataphine
    • 20.5. Qlik Technologies
    • 20.6. Tableau Software
    • 20.7. SAP SE
    • 20.8. TIBCO Software
    • 20.9. Looker
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