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International Seed Certifications
International seed certifications are becoming mandatory for international and domestic trading, and thus, boosting the growth of the seed testing services market. Identification of seed quality is crucial for increasing crop production. Seed certification provides information about overall seed health and biological conditions. For instance, Orange certification for seed followed by the rules of International Seed Testing Association (ISTA), majorly require for international seed trading.
Moreover, companies are providing seed testing certification in Canada and USA, according to the rules of Association of American Seed Control Officials (AASCO). Furthermore, the blue certification, ISO certification, Natural Organic Certification Agro (NOCA) for organic crops, etc. are also provided by leading players. These certifications are provided after performing various seed tests.
Leading seed testing players are establishing their laboratory facilities in developing countries because of increasing demand for seed testing services. For instance, companies such as SGS, Intertek Group, and BUREAU VERITAS are expanding agricultural services in regions such as Asia Pacific and Middle East and Africa. The expansion of prominent players across the globe is estimated to increase the demand for seed testing services.
Developing techniques to maximize crop’s yield is creating the demand for testing services that provide significant information about quality of agriculture products. This factor is projected for boosting the growth of the seed testing services market.
Also, high demand for maximizing crop production with cost savings has been directing the focus of growers towards seed testing services that give significant information about seed health. The sales of seed testing services are expected to increase in the near future because of increasing adoption of agricultural services across the globe.
Maximization of agricultural productivity calls for extensive quality inspection of agricultural products, such as fertilizers and seeds. Agriculture testing services are being set in motion by tight regulatory norms put in place to ensure optimal agricultural yields.
As food quality and safety used to, and will continue to govern operational paradigms in the agriculture industry, it remains undeniable that end users, such as seed manufacturers, farmers, and agricultural consultants, will continue to resort to agricultural testing services over the years to come.
Among all other types of agricultural testing, such as water, soil, and agricultural equipment testing, process of attesting seed quality, widely known as seed testing, has been gaining massive popularity. Mandates on attaining seed certifications for seed exports and imports is another key factor pushing the adoption of seed testing services.
Massive investments in agri-related ventures are foreshadowing new opportunities for seed testing service providers in 2019 and beyond, given that ‘tested’ and ‘certified’ are emerging as the new synonyms of ‘quality’.
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Practice of organized seed testing started more than a hundred years ago, with an initial objective of staving off the unscrupulous ways of seed trading. The first ever laboratory for carrying out the process of seed testing was set up in Germany in 1869, under the supervision of the renowned German botanist Frederick Nobbe. This particular establishment laid the foundation of set-up of various other laboratories across multiple regions, thereby making seed testing as a new norm of effectual agricultural practices.
Though seed testing was pursued as a research endeavor in the 19th century, yet in the recent years it has evolved to be a significant facilitator of seed trade, a crucial instrument of regulatory enforcement, and a chief quality assurance tool for seed industry. However, service providers active in this market will have to make sure that their seed testing services are keeping up well with the technological advancements in agricultural operations, which, in turn, would help them gain competitive advantages over their rivalry.
The hegemony of developed regions in the global seed testing services market space continues, as a consequence of the widespread presence of seed testing service providers in these regions. Moreover, North America and Europe have also been emplaced as two of the major seed export hubs, which contributes to the parallel build-up of seed testing services across these regions.
Leading seed testing service providers active in North America and Europe are also focusing on operational expansion across fast-growing economies of East Asia, with an objective of consolidating their position in the global market space.
The seed testing market space reflects a moderate degree of consolidation, wherein the leading companies continue to maintain strategic focus on offering exclusive seed certification schemes. Key service vendors in the seed testing services market are focusing on bringing beneficial services to end user’s table, which is acting as a key aspect upholding their growth in this turbulent market space.
Leading service providers are equipping their clientele with enhanced access to highly experienced as well as qualified workforce, who safeguard customer satisfaction with reliable, consistent, and independent services, yet with extensive focus on business ethics and compliance. Key players are also drawing upon the increasing demand for hassle-free agriculture testing services by offering real-time, accurate, and reliable results with faster turnaround time (TAT).
Market players’ focus on tailor-made services is likely to get stronger during the forecast period, as end users remain inclined toward personalized services to reap substantial benefits. Sensing latent opportunities brewing across developing economies of East Asia, market partakers are centering on strategic expansion in China and Japan via establishment of a bunch of exclusive laboratories.
Leading players in the seed testing services will continue to benefit from their extensive networks worldwide with multiple points of service. In addition, leading players are also pursuing green initiatives via introduction of paperless laboratories, which further served as an ‘add-on’ to their existing brand values. Service providers are also placing their bets on mergers and acquisitions that would further help them gain advantages from combined expertise as well as shared resource pools.
By Test Type
By Service Type
By Seed Type
End User
By Region
The growth outlook for the seed testing services market is predicted to advance at a CAGR of 6% from 2022-to 2032.
Collectively North America and European regions are expected to account for 45% of the market shares in the seed testing services market during the forecast period.
The seed testing services market is likely to hold a valuation of US$ 1639.16 million by 2032.
The agricultural industry sectors are the key end users in the seed testing services market.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand Side Trends
1.3. FMI Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
2.3. Services Mapping
2.4. Demand Assessment as per End User
2.5. Regulatory Landscape (Regional Standards & Regulations)
3. Key Market Trends
3.1. Key Trends Impacting the Market
3.2. Service Innovation
4. Key Success Factors
4.1. Services Adoption / Usage Analysis
4.2. Services USPs / Features
4.3. Strategic Promotional Strategies
5. Market Demand Analysis 2013-2017 and Forecast, 2018-2028
5.1. Historical Market Value (US$ Mn Units) Analysis, 2013-2017
5.2. Current and Future Market Value (US$ Mn Units) Projections, 2018-2028
5.3. Y-o-Y Growth Trend Analysis
6. Market - Pricing Analysis
6.1. Regional Pricing Analysis By Test Type
6.2. Pricing Break-up
6.3. Global Average Pricing Analysis Benchmark
7. Market Demand (in Value or Size in US$ Mn) Analysis 2013-2017 and Forecast, 2018-2028
7.1. Historical Market Value/Size (US$ Mn) Analysis, 2013-2017
7.2. Current and Future Market Value (US$ Mn) Projections, 2018-2028
7.2.1. Y-o-Y Growth Trend Analysis
7.2.2. Absolute $ Opportunity Analysis
8. Market Background
8.1. Macro-Economic & Forecast Factors
8.1.1. Global GDP Growth Outlook
8.1.2. Global GDP Statistics, By Geography
8.1.3. Global Population Growth Rate (%)
8.1.4. Research and Development Expenditure, By Countries
8.1.5. Manufacturing Value Added, By Region
8.1.6. Agriculture Industry Outlook, Country
8.1.7. Technology Adoption Rate
8.1.8. Competitive Intensity
8.1.9. Company’s Historical Growth
8.2. Value Chain Analysis
8.3. Market Dynamics
8.3.1. Drivers
8.3.2. Restraints
8.3.3. Opportunity Analysis
9. Market Analysis 2013-2017 and Forecast 2018-2028, By Test Type
9.1. Introduction / Key Findings
9.2. Historical Market Size (US$ Mn) Analysis, By Test Type, 2013 - 2017
9.3. Current and Future Market Size (US$ Mn) Analysis, and Forecast By Test Type, 2018 - 2028
9.3.1. Purity Test
9.3.2. Moisture Test
9.3.3. Vigour Test
9.3.4. Germination Test
9.3.5. Others
9.4. Market Attractiveness Analysis By Test Type
10. Market Analysis 2013-2017 and Forecast 2018-2028, By Service Type
10.1. Introduction / Key Findings
10.2. Historical Market Size (US$ Mn) Analysis By Service Type, 2013 - 2017
10.3. Current and Future Market Size (US$ Mn) Analysis, and Forecast By Service Type, 2018 - 2028
10.3.1. Off-Site Services
10.3.2. On-Site Services
10.4. Market Attractiveness Analysis By Service Type
11. Market Analysis 2013-2017 and Forecast 2018-2028, By Seed Type
11.1. Introduction / Key Findings
11.2. Historical Market Size (US$ Mn) Analysis By Seed Type, 2013 - 2017
11.3. Current and Future Market Size (US$ Mn) Analysis, and Forecast By Seed Type, 2018 - 2028
11.3.1. Cereal Seeds
11.3.1.1. Maize
11.3.1.2. Soybean
11.3.1.3. Rice
11.3.1.4. Wheat
11.3.1.5. Other Cereals
11.3.2. Vegetable seeds
11.3.3. Flower seeds
11.4. Market Attractiveness Analysis By Seed Type
12. Market Analysis 2013-2017 and Forecast 2018-2028, By End User
12.1. Introduction / Key Findings
12.2. Historical Market Size (US$ Mn) Analysis By End User, 2013 - 2017
12.3. Current and Future Market Size (US$ Mn) Analysis, and Forecast By End User, 2018 - 2028
12.3.1. seed manufacturers
12.3.2. Farmers
12.3.3. Agriculture Consultant
12.3.4. Research Bodies
12.3.5. Others (distributors, etc.)
12.4. Market Attractiveness Analysis By Seed Type
13. Market Analysis 2013-2017 and Forecast 2018-2028, by Region
13.1. Introduction
13.2. Historical Market Size (US$ Mn) Analysis By Region, 2013 - 2017
13.3. Current Market Size (US$ Mn) Analysis and Forecast By Region, 2018 - 2028
13.3.1. North America
13.3.2. Latin America
13.3.3. Europe
13.3.4. Middle East and Africa (MEA)
13.3.5. East Asia
13.3.6. South Asia
13.3.7. Oceania
13.4. Market Attractiveness Analysis By Region
14. North America Market Analysis 2013-2017 and Forecast 2018-2028
14.1. Introduction
14.2. Pricing Analysis
14.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017
14.4. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018 - 2028
14.4.1. By Country
14.4.1.1. U.S.
14.4.1.2. Canada
14.4.2. By Test Type
14.4.3. By Service Type
14.4.4. By Seed Type
14.4.5. By End User
14.5. Market Attractiveness Analysis
14.5.1. By Country
14.5.2. By Test Type
14.5.3. By Service Type
14.5.4. By Seed Type
14.5.5. By End User
14.6. Market Trends
14.7. Key Market Participants - Intensity Mapping
14.8. Drivers and Restraints - Impact Analysis
15. Latin America Market Analysis 2013-2017 and Forecast 2018-2028
15.1. Introduction
15.2. Pricing Analysis
15.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017
15.4. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018 - 2028
15.4.1. By Country
15.4.1.1. Brazil
15.4.1.2. Mexico
15.4.1.3. Rest of Latin America
15.4.2. By Test Type
15.4.3. By Service Type
15.4.4. By Seed Type
15.4.5. By End User
15.5. Market Attractiveness Analysis
15.5.1. By Country
15.5.2. By Test Type
15.5.3. By Service Type
15.5.4. By Seed Type
15.5.5. By End User
15.6. Market Trends
15.7. Key Market Participants - Intensity Mapping
15.8. Drivers and Restraints - Impact Analysis
16. Europe Market Analysis 2013-2017 and Forecast 2018-2028
16.1. Introduction
16.2. Pricing Analysis
16.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017
16.4. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018 - 2028
16.4.1. By Country
16.4.1.1. Germany
16.4.1.2. Italy
16.4.1.3. France
16.4.1.4. U.K.
16.4.1.5. Spain
16.4.1.6. BENELUX
16.4.1.7. Russia
16.4.1.8. Rest of Europe
16.4.2. By Test Type
16.4.3. By Service Type
16.4.4. By Seed Type
16.4.5. By End User
16.5. Market Attractiveness Analysis
16.5.1. By Country
16.5.2. By Test Type
16.5.3. By Service Type
16.5.4. By Seed Type
16.5.5. By End User
16.6. Market Trends
16.7. Key Market Participants - Intensity Mapping
16.8. Drivers and Restraints - Impact Analysis
17. South Asia Market Analysis 2013-2017 and Forecast 2018-2028
17.1. Introduction
17.2. Pricing Analysis
17.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017
17.4. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018 - 2028
17.4.1. By Country
17.4.1.1. India
17.4.1.2. Thailand
17.4.1.3. Indonesia
17.4.1.4. Malaysia
17.4.1.5. Rest of South Asia
17.4.2. By Test Type
17.4.3. By Service Type
17.4.4. By Seed Type
17.4.5. By End User
17.5. Market Attractiveness Analysis
17.5.1. By Country
17.5.2. By Test Type
17.5.3. By Service Type
17.5.4. By Seed Type
17.5.5. By End User
17.6. Market Trends
17.7. Key Market Participants - Intensity Mapping
17.8. Drivers and Restraints - Impact Analysis
18. East Asia Market Analysis 2013-2017 and Forecast 2018-2028
18.1. Introduction
18.2. Pricing Analysis
18.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017
18.4. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018 - 2028
18.4.1. By Country
18.4.1.1. China
18.4.1.2. Japan
18.4.1.3. South Korea
18.4.2. By Test Type
18.4.3. By Service Type
18.4.4. By Seed Type
18.4.5. By End User
18.5. Market Attractiveness Analysis
18.5.1. By Country
18.5.2. By Test Type
18.5.3. By Service Type
18.5.4. By Seed Type
18.5.5. By End User
18.6. Market Trends
18.7. Key Market Participants - Intensity Mapping
18.8. Drivers and Restraints - Impact Analysis
19. Oceania Market Analysis 2013-2017 and Forecast 2018-2028
19.1. Introduction
19.2. Pricing Analysis
19.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017
19.4. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018 - 2028
19.4.1. By Country
19.4.1.1. Australia
19.4.1.2. New Zealand
19.4.2. By Test Type
19.4.3. By Service Type
19.4.4. By Seed Type
19.4.5. By End User
19.5. Market Attractiveness Analysis
19.5.1. By Country
19.5.2. By Test Type
19.5.3. By Service Type
19.5.4. By Seed Type
19.5.5. By End User
19.6. Market Trends
19.7. Key Market Participants - Intensity Mapping
19.8. Drivers and Restraints - Impact Analysis
20. Middle East and Africa Market Analysis 2013-2017 and Forecast 2018-2028
20.1. Introduction
20.2. Pricing Analysis
20.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017
20.4. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018 - 2028
20.4.1. By Country
20.4.1.1. GCC Countries
20.4.1.2. Turkey
20.4.1.3. Northern Africa
20.4.1.4. South Africa
20.4.1.5. Rest of Middle East and Africa
20.4.2. By Test Type
20.4.3. By Service Type
20.4.4. By Seed Type
20.4.5. By End User
20.5. Market Attractiveness Analysis
20.5.1. By Country
20.5.2. By Test Type
20.5.3. By Service Type
20.5.4. By Seed Type
20.5.5. By End User
20.6. Market Trends
20.7. Key Market Participants - Intensity Mapping
20.8. Drivers and Restraints - Impact Analysis
21. Emerging Countries Market Analysis 2013-2017 and Forecast 2018-2028
21.1. Introduction
21.1.1. Market Value Proportion Analysis, By Key Countries
21.1.2. Global Vs. Country Growth Comparison
21.2. China Market Analysis
21.2.1. Introduction
21.2.2. Pricing Analysis
21.2.3. PEST Analysis
21.2.4. Market Value Proportion Analysis by Market Taxonomy
21.2.5. Market Value (US$ Mn) Analysis and Forecast by Market Taxonomy
21.2.5.1. By Test Type
21.2.5.2. By Service Type
21.2.5.3. By Seed Type
21.2.5.4. By End User
21.2.6. China Market - Competition Landscape
21.2.7. China - Trade Analysis
21.3. India Market Analysis
21.3.1. Introduction
21.3.2. Pricing Analysis
21.3.3. PEST Analysis
21.3.4. Market Value Proportion Analysis by Market Taxonomy
21.3.5. Market Value (US$ Mn) Analysis and Forecast by Market Taxonomy
21.3.5.1. By Test Type
21.3.5.2. By Service Type
21.3.5.3. By Seed Type
21.3.5.4. By End User
21.3.6. India Market - Competition Landscape
21.3.7. India - Trade Analysis
21.4. Mexico Market Analysis
21.4.1. Introduction
21.4.2. Pricing Analysis
21.4.3. PEST Analysis
21.4.4. Market Value Proportion Analysis by Market Taxonomy
21.4.5. Market Value (US$ Mn) Analysis and Forecast by Market Taxonomy
21.4.5.1. By Test Type
21.4.5.2. By Service Type
21.4.5.3. By Seed Type
21.4.5.4. By End User
21.4.6. Mexico Market - Competition Landscape
21.4.7. Mexico- Trade Analysis
22. Market Structure Analysis
22.1. Market Analysis by Tier of Companies (Seed Testing Services)
22.2. Market Concentration
22.3. Market Share Analysis of Top Players
22.4. Market Presence Analysis
22.4.1. By Regional footprint of Players
22.4.2. Services foot print by Players
22.4.3. Channel Foot Print by Players
23. Competition Analysis
23.1. Competition Dashboard
23.2. Pricing Analysis by Competition
23.3. Competition Benchmarking
23.4. Competition Deep Dive
23.4.1. SGS SA
23.4.1.1. Overview
23.4.1.2. Service Portfolio
23.4.1.3. Profitability by Market Segments (Service/Channel/Region)
23.4.1.4. Sales Footprint
23.4.1.5. Strategy Overview
23.4.1.5.1. Marketing Strategy
23.4.1.5.2. Services Strategy
23.4.1.5.3. Channel Strategy
23.4.2. PGRO
23.4.2.1. Overview
23.4.2.2. Service Portfolio
23.4.2.3. Profitability by Market Segments (Service/Channel/Region)
23.4.2.4. Sales Footprint
23.4.2.5. Strategy Overview
23.4.2.5.1. Marketing Strategy
23.4.2.5.2. Services Strategy
23.4.2.5.3. Channel Strategy
23.4.3. Iowa State University Of Science And Technology
23.4.3.1. Overview
23.4.3.2. Service Portfolio
23.4.3.3. Profitability by Market Segments (Service/Channel/Region)
23.4.3.4. Sales Footprint
23.4.3.5. Strategy Overview
23.4.3.5.1. Marketing Strategy
23.4.3.5.2. Services Strategy
23.4.3.5.3. Channel Strategy
23.4.4. NIAB
23.4.4.1. Overview
23.4.4.2. Service Portfolio
23.4.4.3. Profitability by Market Segments (Service/Channel/Region)
23.4.4.4. Sales Footprint
23.4.4.5. Strategy Overview
23.4.4.5.1. Marketing Strategy
23.4.4.5.2. Services Strategy
23.4.4.5.3. Channel Strategy
23.4.5. 20/20 Seed Labs Inc.
23.4.5.1. Overview
23.4.5.2. Service Portfolio
23.4.5.3. Profitability by Market Segments (Service/Channel/Region)
23.4.5.4. Sales Footprint
23.4.5.5. Strategy Overview
23.4.5.5.1. Marketing Strategy
23.4.5.5.2. Services Strategy
23.4.5.5.3. Channel Strategy
23.4.6. RANSOM SEED LABORATORY, INC.
23.4.6.1. Overview
23.4.6.2. Service Portfolio
23.4.6.3. Profitability by Market Segments (Service/Channel/Region)
23.4.6.4. Sales Footprint
23.4.6.5. Strategy Overview
23.4.6.5.1. Marketing Strategy
23.4.6.5.2. Services Strategy
23.4.6.5.3. Channel Strategy
23.4.7. INDIANA CROP IMPROVEMENT ASSOCIATION
23.4.7.1. Overview
23.4.7.2. Service Portfolio
23.4.7.3. Profitability by Market Segments (Service/Channel/Region)
23.4.7.4. Sales Footprint
23.4.7.5. Strategy Overview
23.4.7.5.1. Marketing Strategy
23.4.7.5.2. Services Strategy
23.4.7.5.3. Channel Strategy
23.4.8. AMM Seed Testing, Inc.
23.4.8.1. Overview
23.4.8.2. Service Portfolio
23.4.8.3. Profitability by Market Segments (Service/Channel/Region)
23.4.8.4. Sales Footprint
23.4.8.5. Strategy Overview
23.4.8.5.1. Marketing Strategy
23.4.8.5.2. Services Strategy
23.4.8.5.3. Channel Strategy
23.4.9. SeedLab
23.4.9.1. Overview
23.4.9.2. Service Portfolio
23.4.9.3. Profitability by Market Segments (Service/Channel/Region)
23.4.9.4. Sales Footprint
23.4.9.5. Strategy Overview
23.4.9.5.1. Marketing Strategy
23.4.9.5.2. Services Strategy
23.4.9.5.3. Channel Strategy
23.4.10. HITECH-LAB.
23.4.10.1. Overview
23.4.10.2. Service Portfolio
23.4.10.3. Profitability by Market Segments (Service/Channel/Region)
23.4.10.4. Sales Footprint
23.4.10.5. Strategy Overview
23.4.10.5.1. Marketing Strategy
23.4.10.5.2. Services Strategy
23.4.10.5.3. Channel Strategy
23.4.11. J. K. ANALYTICAL LABORATORY & RESEARCH CENTRE.
23.4.11.1. Overview
23.4.11.2. Service Portfolio
23.4.11.3. Profitability by Market Segments (Service/Channel/Region)
23.4.11.4. Sales Footprint
23.4.11.5. Strategy Overview
23.4.11.5.1. Marketing Strategy
23.4.11.5.2. Services Strategy
23.4.11.5.3. Channel Strategy
23.4.12. SoDak Labs, Inc.
23.4.12.1. Overview
23.4.12.2. Service Portfolio
23.4.12.3. Profitability by Market Segments (Service/Channel/Region)
23.4.12.4. Sales Footprint
23.4.12.5. Strategy Overview
23.4.12.5.1. Marketing Strategy
23.4.12.5.2. Services Strategy
23.4.12.5.3. Channel Strategy
23.4.13. Agricultural Marketing Service
23.4.13.1. Overview
23.4.13.2. Service Portfolio
23.4.13.3. Profitability by Market Segments (Service/Channel/Region)
23.4.13.4. Sales Footprint
23.4.13.5. Strategy Overview
23.4.13.5.1. Marketing Strategy
23.4.13.5.2. Services Strategy
23.4.13.5.3. Channel Strategy
23.4.14. CSP Labs.
23.4.14.1. Overview
23.4.14.2. Service Portfolio
23.4.14.3. Profitability by Market Segments (Service/Channel/Region)
23.4.14.4. Sales Footprint
23.4.14.5. Strategy Overview
23.4.14.5.1. Marketing Strategy
23.4.14.5.2. Services Strategy
23.4.14.5.3. Channel Strategy
23.4.15. Seedsenvirolabs
23.4.15.1. Overview
23.4.15.2. Service Portfolio
23.4.15.3. Profitability by Market Segments (Service/Channel/Region)
23.4.15.4. Sales Footprint
23.4.15.5. Strategy Overview
23.4.15.5.1. Marketing Strategy
23.4.15.5.2. Services Strategy
23.4.15.5.3. Channel Strategy
23.4.16. AgEtal Pty Ltd
23.4.16.1. Overview
23.4.16.2. Service Portfolio
23.4.16.3. Profitability by Market Segments (Service/Channel/Region)
23.4.16.4. Sales Footprint
23.4.16.5. Strategy Overview
23.4.16.5.1. Marketing Strategy
23.4.16.5.2. Services Strategy
23.4.16.5.3. Channel Strategy
23.4.17. Kent Agri Lab Ltd.
23.4.17.1. Overview
23.4.17.2. Service Portfolio
23.4.17.3. Profitability by Market Segments (Service/Channel/Region)
23.4.17.4. Sales Footprint
23.4.17.5. Strategy Overview
23.4.17.5.1. Marketing Strategy
23.4.17.5.2. Services Strategy
23.4.17.5.3. Channel Strategy
24. Assumptions and Acronyms Used
25. Research Methodology
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