Seed Testing Services Market - Key Research Findings

  • The global seed testing services market size in 2018 was ~US$ 725 Mn. 
  • The seed testing services market is estimated to grow at a CAGR of ~6% during the forecast period 2018-2028. 
  • Stringent international regulations for seed trading are driving the sales of seed testing services. 
  • Collectively, North America and Europe are expected to account for about 45% of the revenue shares in the seed testing services industry by the end of 2028. 
    • North America, owing to the strong presence of seed testing service providers, is expected to continue to be a prominent regional market for seed testing services. 
  • Seed manufacturers and agriculture consultant are expected to remain prominent consumers for seed testing services market players. 
    • The agriculture industry has witnessed significant growth over the past few years. Leading market players are focusing on acquisitions and strengthening their research & development sectors.
    • Seed testing service providers are expanding their services in developing countries due to increasing crop production.

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Key Factors Shaping the Seed Testing Services Market

International Seed Certifications

International seed certifications are becoming mandatory for international and domestic trading, and thus, boosting the growth of the seed testing services market. Identification of seed quality is crucial for increasing crop production. Seed certification provides information about overall seed health and biological conditions. For instance, Orange certification for seed followed by the rules of International Seed Testing Association (ISTA), majorly require for international seed trading.

Moreover, companies are providing seed testing certification in Canada and USA, according to the rules of Association of American Seed Control Officials (AASCO). Furthermore, the blue certification, ISO certification, Natural Organic Certification Agro (NOCA) for organic crops, etc. are also provided by leading players. These certifications are provided after performing various seed tests.

Leading Players Expanding in Untapped Regions

Leading seed testing players are establishing their laboratory facilities in developing countries because of increasing demand for seed testing services. For instance, companies such as SGS, Intertek Group, and BUREAU VERITAS are expanding agricultural services in regions such as Asia Pacific and Middle East and Africa. The expansion of prominent players across the globe is estimated to increase the demand for seed testing services.

Advanced Techniques for Increased Crop Production

Developing techniques to maximize crop’s yield is creating the demand for testing services that provide significant information about quality of agriculture products. This factor is projected for boosting the growth of the seed testing services market.

Also, high demand for maximizing crop production with cost savings has been directing the focus of growers towards seed testing services that give significant information about seed health. The sales of seed testing services are expected to increase in the near future because of increasing adoption of agricultural services across the globe.

Nikhil Kaitwade
Nikhil Kaitwade

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Seed Testing Services Market Structure Analysis

  • The global seed testing services market represents a fairly consolidated competition landscape, where majority of the key players maintain their strategic focus on seed certification schemes.
  • The seed testing services market has been relatively moderate in size, which remains a key factor for its dynamic and competitive nature.
  • Leading players of seed testing services are currently acquiring agricultural service companies to expand their testing services portfolio. Moreover, leading players are strengthening their R&D facilities through acquisitions and partnerships.
  • Introduction of individual test manuals for various seeds by international seed testing associations has been identified as one of the key developments in seed testing services.
  • For a stronger foothold in target markets, service providers of seed testing services will continue to rely on inorganic strategies such as mergers and acquisitions.
  • Deeper understanding of market trends and preferential shifts of end-use segments across various regions are expected to create a bottleneck for prominent players who are looking forward to capitalising on the untapped opportunities in the seed testing services market.

Seed Testing Services- Marking a New Era of ‘Agro-Reliability’

Maximization of agricultural productivity calls for extensive quality inspection of agricultural products, such as fertilizers and seeds. Agriculture testing services are being set in motion by tight regulatory norms put in place to ensure optimal agricultural yields.

As food quality and safety used to, and will continue to govern operational paradigms in the agriculture industry, it remains undeniable that end users, such as seed manufacturers, farmers, and agricultural consultants, will continue to resort to agricultural testing services over the years to come.

Among all other types of agricultural testing, such as water, soil, and agricultural equipment testing, process of attesting seed quality, widely known as seed testing, has been gaining massive popularity. Mandates on attaining seed certifications for seed exports and imports is another key factor pushing the adoption of seed testing services.

Massive investments in agri-related ventures are foreshadowing new opportunities for seed testing service providers in 2019 and beyond, given that ‘tested’ and ‘certified’ are emerging as the new synonyms of ‘quality’.

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Seed Testing Services Market- Charting the Evolution

Practice of organized seed testing started more than a hundred years ago, with an initial objective of staving off the unscrupulous ways of seed trading. The first ever laboratory for carrying out the process of seed testing was set up in Germany in 1869, under the supervision of the renowned German botanist Frederick Nobbe. This particular establishment laid the foundation of set-up of various other laboratories across multiple regions, thereby making seed testing as a new norm of effectual agricultural practices.

Though seed testing was pursued as a research endeavor in the 19th century, yet in the recent years it has evolved to be a significant facilitator of seed trade, a crucial instrument of regulatory enforcement, and a chief quality assurance tool for seed industry. However, service providers active in this market will have to make sure that their seed testing services are keeping up well with the technological advancements in agricultural operations, which, in turn, would help them gain competitive advantages over their rivalry.

Stakeholders Targeting Lucrative Economies in Asia Pacific

The hegemony of developed regions in the global seed testing services market space continues, as a consequence of the widespread presence of seed testing service providers in these regions. Moreover, North America and Europe have also been emplaced as two of the major seed export hubs, which contributes to the parallel build-up of seed testing services across these regions.

Leading seed testing service providers active in North America and Europe are also focusing on operational expansion across fast-growing economies of East Asia, with an objective of consolidating their position in the global market space. 

The Broader Perspective

The seed testing market space reflects a moderate degree of consolidation, wherein the leading companies continue to maintain strategic focus on offering exclusive seed certification schemes. Key service vendors in the seed testing services market are focusing on bringing beneficial services to end user’s table, which is acting as a key aspect upholding their growth in this turbulent market space.

Leading service providers are equipping their clientele with enhanced access to highly experienced as well as qualified workforce, who safeguard customer satisfaction with reliable, consistent, and independent services, yet with extensive focus on business ethics and compliance. Key players are also drawing upon the increasing demand for hassle-free agriculture testing services by offering real-time, accurate, and reliable results with faster turnaround time (TAT).

How Growth Will Unfold?

Market players’ focus on tailor-made services is likely to get stronger during the forecast period, as end users remain inclined toward personalized services to reap substantial benefits. Sensing latent opportunities brewing across developing economies of East Asia, market partakers are centering on strategic expansion in China and Japan via establishment of a bunch of exclusive laboratories.

Leading players in the seed testing services will continue to benefit from their extensive networks worldwide with multiple points of service. In addition, leading players are also pursuing green initiatives via introduction of paperless laboratories, which further served as an ‘add-on’ to their existing brand values. Service providers are also placing their bets on mergers and acquisitions that would further help them gain advantages from combined expertise as well as shared resource pools.

Key Segment

By Test Type

  • Purity Test
  • Moisture Test
  • Vigour Test
  • Germination Test
  • Others

By Service Type

  • Off-Site Services
  • On-Site Services

By Seed Type

  • Cereal Seeds
    • Maize 
    • Soybean
    • Rice
    • Wheat
    • Other Cereals
  • Vegetable Seeds
  • Flower Seeds

End User

  • Seed Manufacturers
  • Farmers
  • Agriculture Consultants
  • Research Bodies
  • Others (distributors, etc.)

By Region

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East and Africa

Frequently Asked Questions

What is the Growth Outlook for the Seed Testing Services Market?

The growth outlook for the seed testing services market is predicted to advance at a CAGR of 6% from 2022-to 2032.

Which Region Leads the Seed Testing Services Market?

Collectively North America and European regions are expected to account for 45% of the market shares in the seed testing services market during the forecast period.

How much Growth Potential does the Seed Testing Services Market hold?

The seed testing services market is likely to hold a valuation of US$ 1639.16 million by 2032.

Which sector is the key end user in the Seed Testing Services Market?

The agricultural industry sectors are the key end users in the seed testing services market.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand Side Trends

    1.3. FMI Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

    2.3. Services Mapping

    2.4. Demand Assessment as per End User

    2.5. Regulatory Landscape (Regional Standards & Regulations)

3. Key Market Trends

    3.1. Key Trends Impacting the Market

    3.2. Service Innovation

4. Key Success Factors

    4.1. Services Adoption / Usage Analysis

    4.2. Services USPs / Features

    4.3. Strategic Promotional Strategies

5. Market Demand Analysis 2013-2017 and Forecast, 2018-2028

    5.1. Historical Market Value (US$ Mn Units) Analysis, 2013-2017

    5.2. Current and Future Market Value (US$ Mn Units) Projections, 2018-2028

    5.3. Y-o-Y Growth Trend Analysis

6. Market - Pricing Analysis

    6.1. Regional Pricing Analysis By Test Type

    6.2. Pricing Break-up

    6.3. Global Average Pricing Analysis Benchmark

7. Market Demand (in Value or Size in US$ Mn) Analysis 2013-2017 and Forecast, 2018-2028

    7.1. Historical Market Value/Size (US$ Mn) Analysis, 2013-2017

    7.2. Current and Future Market Value (US$ Mn) Projections, 2018-2028

        7.2.1. Y-o-Y Growth Trend Analysis

        7.2.2. Absolute $ Opportunity Analysis

8. Market Background

    8.1. Macro-Economic & Forecast Factors

        8.1.1. Global GDP Growth Outlook

        8.1.2. Global GDP Statistics, By Geography

        8.1.3. Global Population Growth Rate (%)

        8.1.4. Research and Development Expenditure, By Countries

        8.1.5. Manufacturing Value Added, By Region

        8.1.6. Agriculture Industry Outlook, Country

        8.1.7. Technology Adoption Rate

        8.1.8. Competitive Intensity

        8.1.9. Company’s Historical Growth

    8.2. Value Chain Analysis

    8.3. Market Dynamics

        8.3.1. Drivers

        8.3.2. Restraints

        8.3.3. Opportunity Analysis

9. Market Analysis 2013-2017 and Forecast 2018-2028, By Test Type

    9.1. Introduction / Key Findings

    9.2. Historical Market Size (US$ Mn) Analysis, By Test Type, 2013 - 2017

    9.3. Current and Future Market Size (US$ Mn) Analysis, and Forecast By Test Type, 2018 - 2028

        9.3.1. Purity Test

        9.3.2. Moisture Test

        9.3.3. Vigour Test

        9.3.4. Germination Test

        9.3.5. Others

    9.4. Market Attractiveness Analysis By Test Type

10. Market Analysis 2013-2017 and Forecast 2018-2028, By Service Type

    10.1. Introduction / Key Findings

    10.2. Historical Market Size (US$ Mn) Analysis By Service Type, 2013 - 2017

    10.3. Current and Future Market Size (US$ Mn) Analysis, and Forecast By Service Type, 2018 - 2028

        10.3.1. Off-Site Services

        10.3.2. On-Site Services

    10.4. Market Attractiveness Analysis By Service Type

11. Market Analysis 2013-2017 and Forecast 2018-2028, By Seed Type

    11.1. Introduction / Key Findings

    11.2. Historical Market Size (US$ Mn) Analysis By Seed Type, 2013 - 2017

    11.3. Current and Future Market Size (US$ Mn) Analysis, and Forecast By Seed Type, 2018 - 2028

        11.3.1. Cereal Seeds

            11.3.1.1. Maize

            11.3.1.2. Soybean

            11.3.1.3. Rice

            11.3.1.4. Wheat

            11.3.1.5. Other Cereals

        11.3.2. Vegetable seeds

        11.3.3. Flower seeds

    11.4. Market Attractiveness Analysis By Seed Type

12. Market Analysis 2013-2017 and Forecast 2018-2028, By End User

    12.1. Introduction / Key Findings

    12.2. Historical Market Size (US$ Mn) Analysis By End User, 2013 - 2017

    12.3. Current and Future Market Size (US$ Mn) Analysis, and Forecast By End User, 2018 - 2028

        12.3.1. seed manufacturers

        12.3.2. Farmers

        12.3.3. Agriculture Consultant

        12.3.4. Research Bodies

        12.3.5. Others (distributors, etc.)

    12.4. Market Attractiveness Analysis By Seed Type

13. Market Analysis 2013-2017 and Forecast 2018-2028, by Region

    13.1. Introduction

    13.2. Historical Market Size (US$ Mn) Analysis By Region, 2013 - 2017

    13.3. Current Market Size (US$ Mn) Analysis and Forecast By Region, 2018 - 2028

        13.3.1. North America

        13.3.2. Latin America

        13.3.3. Europe

        13.3.4. Middle East and Africa (MEA)

        13.3.5. East Asia

        13.3.6. South Asia

        13.3.7. Oceania

    13.4. Market Attractiveness Analysis By Region

14. North America Market Analysis 2013-2017 and Forecast 2018-2028

    14.1. Introduction

    14.2. Pricing Analysis

    14.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017

    14.4. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018 - 2028

        14.4.1. By Country

            14.4.1.1. U.S.

            14.4.1.2. Canada

        14.4.2. By Test Type

        14.4.3. By Service Type

        14.4.4. By Seed Type

        14.4.5. By End User

    14.5. Market Attractiveness Analysis

        14.5.1. By Country

        14.5.2. By Test Type

        14.5.3. By Service Type

        14.5.4. By Seed Type

        14.5.5. By End User

    14.6. Market Trends

    14.7. Key Market Participants - Intensity Mapping

    14.8. Drivers and Restraints - Impact Analysis

15. Latin America Market Analysis 2013-2017 and Forecast 2018-2028

    15.1. Introduction

    15.2. Pricing Analysis

    15.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017

    15.4. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018 - 2028

        15.4.1. By Country

            15.4.1.1. Brazil

            15.4.1.2. Mexico

            15.4.1.3. Rest of Latin America

        15.4.2. By Test Type

        15.4.3. By Service Type

        15.4.4. By Seed Type

        15.4.5. By End User

    15.5. Market Attractiveness Analysis

        15.5.1. By Country

        15.5.2. By Test Type

        15.5.3. By Service Type

        15.5.4. By Seed Type

        15.5.5. By End User

    15.6. Market Trends

    15.7. Key Market Participants - Intensity Mapping

    15.8. Drivers and Restraints - Impact Analysis

16. Europe Market Analysis 2013-2017 and Forecast 2018-2028

    16.1. Introduction

    16.2. Pricing Analysis

    16.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017

    16.4. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018 - 2028

        16.4.1. By Country

            16.4.1.1. Germany

            16.4.1.2. Italy

            16.4.1.3. France

            16.4.1.4. U.K.

            16.4.1.5. Spain

            16.4.1.6. BENELUX

            16.4.1.7. Russia

            16.4.1.8. Rest of Europe

        16.4.2. By Test Type

        16.4.3. By Service Type

        16.4.4. By Seed Type

        16.4.5. By End User

    16.5. Market Attractiveness Analysis

        16.5.1. By Country

        16.5.2. By Test Type

        16.5.3. By Service Type

        16.5.4. By Seed Type

        16.5.5. By End User

    16.6. Market Trends

    16.7. Key Market Participants - Intensity Mapping

    16.8. Drivers and Restraints - Impact Analysis

17. South Asia Market Analysis 2013-2017 and Forecast 2018-2028

    17.1. Introduction

    17.2. Pricing Analysis

    17.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017

    17.4. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018 - 2028

        17.4.1. By Country

            17.4.1.1. India

            17.4.1.2. Thailand

            17.4.1.3. Indonesia

            17.4.1.4. Malaysia

            17.4.1.5. Rest of South Asia

        17.4.2. By Test Type

        17.4.3. By Service Type

        17.4.4. By Seed Type

        17.4.5. By End User

    17.5. Market Attractiveness Analysis

        17.5.1. By Country

        17.5.2. By Test Type

        17.5.3. By Service Type

        17.5.4. By Seed Type

        17.5.5. By End User

    17.6. Market Trends

    17.7. Key Market Participants - Intensity Mapping

    17.8. Drivers and Restraints - Impact Analysis

18. East Asia Market Analysis 2013-2017 and Forecast 2018-2028

    18.1. Introduction

    18.2. Pricing Analysis

    18.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017

    18.4. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018 - 2028

        18.4.1. By Country

            18.4.1.1. China

            18.4.1.2. Japan

            18.4.1.3. South Korea

        18.4.2. By Test Type

        18.4.3. By Service Type

        18.4.4. By Seed Type

        18.4.5. By End User

    18.5. Market Attractiveness Analysis

        18.5.1. By Country

        18.5.2. By Test Type

        18.5.3. By Service Type

        18.5.4. By Seed Type

        18.5.5. By End User

    18.6. Market Trends

    18.7. Key Market Participants - Intensity Mapping

    18.8. Drivers and Restraints - Impact Analysis

19. Oceania Market Analysis 2013-2017 and Forecast 2018-2028

    19.1. Introduction

    19.2. Pricing Analysis

    19.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017

    19.4. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018 - 2028

        19.4.1. By Country

            19.4.1.1. Australia

            19.4.1.2. New Zealand

        19.4.2. By Test Type

        19.4.3. By Service Type

        19.4.4. By Seed Type

        19.4.5. By End User

    19.5. Market Attractiveness Analysis

        19.5.1. By Country

        19.5.2. By Test Type

        19.5.3. By Service Type

        19.5.4. By Seed Type

        19.5.5. By End User

    19.6. Market Trends

    19.7. Key Market Participants - Intensity Mapping

    19.8. Drivers and Restraints - Impact Analysis

20. Middle East and Africa Market Analysis 2013-2017 and Forecast 2018-2028

    20.1. Introduction

    20.2. Pricing Analysis

    20.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2013 - 2017

    20.4. Market Size (US$ Mn) Forecast By Market Taxonomy, 2018 - 2028

        20.4.1. By Country

            20.4.1.1. GCC Countries

            20.4.1.2. Turkey

            20.4.1.3. Northern Africa

            20.4.1.4. South Africa

            20.4.1.5. Rest of Middle East and Africa

        20.4.2. By Test Type

        20.4.3. By Service Type

        20.4.4. By Seed Type

        20.4.5. By End User

    20.5. Market Attractiveness Analysis

        20.5.1. By Country

        20.5.2. By Test Type

        20.5.3. By Service Type

        20.5.4. By Seed Type

        20.5.5. By End User

    20.6. Market Trends

    20.7. Key Market Participants - Intensity Mapping

    20.8. Drivers and Restraints - Impact Analysis

21. Emerging Countries Market Analysis 2013-2017 and Forecast 2018-2028

    21.1. Introduction

        21.1.1. Market Value Proportion Analysis, By Key Countries

        21.1.2. Global Vs. Country Growth Comparison

    21.2. China Market Analysis

        21.2.1. Introduction

        21.2.2. Pricing Analysis

        21.2.3. PEST Analysis

        21.2.4. Market Value Proportion Analysis by Market Taxonomy

        21.2.5. Market Value (US$ Mn) Analysis and Forecast by Market Taxonomy

            21.2.5.1. By Test Type

            21.2.5.2. By Service Type

            21.2.5.3. By Seed Type

            21.2.5.4. By End User

        21.2.6. China Market - Competition Landscape

        21.2.7. China - Trade Analysis

    21.3. India Market Analysis

        21.3.1. Introduction

        21.3.2. Pricing Analysis

        21.3.3. PEST Analysis

        21.3.4. Market Value Proportion Analysis by Market Taxonomy

        21.3.5. Market Value (US$ Mn) Analysis and Forecast by Market Taxonomy

            21.3.5.1. By Test Type

            21.3.5.2. By Service Type

            21.3.5.3. By Seed Type

            21.3.5.4. By End User

        21.3.6. India Market - Competition Landscape

        21.3.7. India - Trade Analysis

    21.4. Mexico Market Analysis

        21.4.1. Introduction

        21.4.2. Pricing Analysis

        21.4.3. PEST Analysis

        21.4.4. Market Value Proportion Analysis by Market Taxonomy

        21.4.5. Market Value (US$ Mn) Analysis and Forecast by Market Taxonomy

            21.4.5.1. By Test Type

            21.4.5.2. By Service Type

            21.4.5.3. By Seed Type

            21.4.5.4. By End User

        21.4.6. Mexico Market - Competition Landscape

        21.4.7. Mexico- Trade Analysis

22. Market Structure Analysis

    22.1. Market Analysis by Tier of Companies (Seed Testing Services)

    22.2. Market Concentration

    22.3. Market Share Analysis of Top Players

    22.4. Market Presence Analysis

        22.4.1. By Regional footprint of Players

        22.4.2. Services foot print by Players

        22.4.3. Channel Foot Print by Players

23. Competition Analysis

    23.1. Competition Dashboard

    23.2. Pricing Analysis by Competition

    23.3. Competition Benchmarking

    23.4. Competition Deep Dive 

        23.4.1. SGS SA

            23.4.1.1. Overview

            23.4.1.2. Service Portfolio

            23.4.1.3. Profitability by Market Segments (Service/Channel/Region)

            23.4.1.4. Sales Footprint

            23.4.1.5. Strategy Overview

                23.4.1.5.1. Marketing Strategy

                23.4.1.5.2. Services Strategy

                23.4.1.5.3. Channel Strategy

        23.4.2. PGRO

            23.4.2.1. Overview

            23.4.2.2. Service Portfolio

            23.4.2.3. Profitability by Market Segments (Service/Channel/Region)

            23.4.2.4. Sales Footprint

            23.4.2.5. Strategy Overview

                23.4.2.5.1. Marketing Strategy

                23.4.2.5.2. Services Strategy

                23.4.2.5.3. Channel Strategy

        23.4.3. Iowa State University Of Science And Technology

            23.4.3.1. Overview

            23.4.3.2. Service Portfolio

            23.4.3.3. Profitability by Market Segments (Service/Channel/Region)

            23.4.3.4. Sales Footprint

            23.4.3.5. Strategy Overview

                23.4.3.5.1. Marketing Strategy

                23.4.3.5.2. Services Strategy

                23.4.3.5.3. Channel Strategy

        23.4.4. NIAB

            23.4.4.1. Overview

            23.4.4.2. Service Portfolio

            23.4.4.3. Profitability by Market Segments (Service/Channel/Region)

            23.4.4.4. Sales Footprint

            23.4.4.5. Strategy Overview

                23.4.4.5.1. Marketing Strategy

                23.4.4.5.2. Services Strategy

                23.4.4.5.3. Channel Strategy

        23.4.5. 20/20 Seed Labs Inc.

            23.4.5.1. Overview

            23.4.5.2. Service Portfolio

            23.4.5.3. Profitability by Market Segments (Service/Channel/Region)

            23.4.5.4. Sales Footprint

            23.4.5.5. Strategy Overview

                23.4.5.5.1. Marketing Strategy

                23.4.5.5.2. Services Strategy

                23.4.5.5.3. Channel Strategy

        23.4.6. RANSOM SEED LABORATORY, INC.

            23.4.6.1. Overview

            23.4.6.2. Service Portfolio

            23.4.6.3. Profitability by Market Segments (Service/Channel/Region)

            23.4.6.4. Sales Footprint

            23.4.6.5. Strategy Overview

                23.4.6.5.1. Marketing Strategy

                23.4.6.5.2. Services Strategy

                23.4.6.5.3. Channel Strategy

        23.4.7. INDIANA CROP IMPROVEMENT ASSOCIATION

            23.4.7.1. Overview

            23.4.7.2. Service Portfolio

            23.4.7.3. Profitability by Market Segments (Service/Channel/Region)

            23.4.7.4. Sales Footprint

            23.4.7.5. Strategy Overview

                23.4.7.5.1. Marketing Strategy

                23.4.7.5.2. Services Strategy

                23.4.7.5.3. Channel Strategy

        23.4.8. AMM Seed Testing, Inc.

            23.4.8.1. Overview

            23.4.8.2. Service Portfolio

            23.4.8.3. Profitability by Market Segments (Service/Channel/Region)

            23.4.8.4. Sales Footprint

            23.4.8.5. Strategy Overview

                23.4.8.5.1. Marketing Strategy

                23.4.8.5.2. Services Strategy

                23.4.8.5.3. Channel Strategy

        23.4.9. SeedLab

            23.4.9.1. Overview

            23.4.9.2. Service Portfolio

            23.4.9.3. Profitability by Market Segments (Service/Channel/Region)

            23.4.9.4. Sales Footprint

            23.4.9.5. Strategy Overview

                23.4.9.5.1. Marketing Strategy

                23.4.9.5.2. Services Strategy

                23.4.9.5.3. Channel Strategy

        23.4.10. HITECH-LAB.  

            23.4.10.1. Overview

            23.4.10.2. Service Portfolio

            23.4.10.3. Profitability by Market Segments (Service/Channel/Region)

            23.4.10.4. Sales Footprint

            23.4.10.5. Strategy Overview

                23.4.10.5.1. Marketing Strategy

                23.4.10.5.2. Services Strategy

                23.4.10.5.3. Channel Strategy

        23.4.11. J. K. ANALYTICAL LABORATORY & RESEARCH CENTRE.

            23.4.11.1. Overview

            23.4.11.2. Service Portfolio

            23.4.11.3. Profitability by Market Segments (Service/Channel/Region)

            23.4.11.4. Sales Footprint

            23.4.11.5. Strategy Overview

                23.4.11.5.1. Marketing Strategy

                23.4.11.5.2. Services Strategy

                23.4.11.5.3. Channel Strategy

        23.4.12. SoDak Labs, Inc.

            23.4.12.1. Overview

            23.4.12.2. Service Portfolio

            23.4.12.3. Profitability by Market Segments (Service/Channel/Region)

            23.4.12.4. Sales Footprint

            23.4.12.5. Strategy Overview

                23.4.12.5.1. Marketing Strategy

                23.4.12.5.2. Services Strategy

                23.4.12.5.3. Channel Strategy

        23.4.13. Agricultural Marketing Service

            23.4.13.1. Overview

            23.4.13.2. Service Portfolio

            23.4.13.3. Profitability by Market Segments (Service/Channel/Region)

            23.4.13.4. Sales Footprint

            23.4.13.5. Strategy Overview

                23.4.13.5.1. Marketing Strategy

                23.4.13.5.2. Services Strategy

                23.4.13.5.3. Channel Strategy

        23.4.14. CSP Labs.

            23.4.14.1. Overview

            23.4.14.2. Service Portfolio

            23.4.14.3. Profitability by Market Segments (Service/Channel/Region)

            23.4.14.4. Sales Footprint

            23.4.14.5. Strategy Overview

                23.4.14.5.1. Marketing Strategy

                23.4.14.5.2. Services Strategy

                23.4.14.5.3. Channel Strategy

        23.4.15. Seedsenvirolabs

            23.4.15.1. Overview

            23.4.15.2. Service Portfolio

            23.4.15.3. Profitability by Market Segments (Service/Channel/Region)

            23.4.15.4. Sales Footprint

            23.4.15.5. Strategy Overview

                23.4.15.5.1. Marketing Strategy

                23.4.15.5.2. Services Strategy

                23.4.15.5.3. Channel Strategy

        23.4.16. AgEtal Pty Ltd

            23.4.16.1. Overview

            23.4.16.2. Service Portfolio

            23.4.16.3. Profitability by Market Segments (Service/Channel/Region)

            23.4.16.4. Sales Footprint

            23.4.16.5. Strategy Overview

                23.4.16.5.1. Marketing Strategy

                23.4.16.5.2. Services Strategy

                23.4.16.5.3. Channel Strategy

        23.4.17. Kent Agri Lab Ltd.

            23.4.17.1. Overview

            23.4.17.2. Service Portfolio

            23.4.17.3. Profitability by Market Segments (Service/Channel/Region)

            23.4.17.4. Sales Footprint

            23.4.17.5. Strategy Overview

                23.4.17.5.1. Marketing Strategy

                23.4.17.5.2. Services Strategy

                23.4.17.5.3. Channel Strategy

24. Assumptions and Acronyms Used

25. Research Methodology

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