The market for security holograms is estimated to generate a market size of USD 5,780.6 million in 2025 and would increase to USD 9,506.0 million by 2035. It is expected to increase its sales at a CAGR of 5.1% over the forecast period 2025 to 2035. Revenue generated from security holograms in 2024 was USD 5,500.1 million.
Currency and documents dominate the market with 40% shares due to the need for highly advanced anti-counterfeiting concerns for banknotes and official documents like passports. Governments and financial institutions both spend enormous sums to invest in different uses of holograms to fight forgery and fraud.
Security holograms are needed for authentication and verification purposes so that the currency or identification document can instill public trust. The continuous escalation of counterfeiting and identity fraud in all parts of the world has brought about strict regulation enforcement on security features that should be implemented on financial and governmental materials, so this is currently the largest category of consumers of security holograms.
Global Security Holograms Industry Forecast
| Metric | Value |
|---|---|
| Industry Size (2025E) | USD 5,780.6 Million |
| Industry Value (2035F) | USD 9,506.0 Million |
| CAGR (2025 to 2035) | 5.1% |
The security holograms market is growing as businesses and governments look for better ways to prevent counterfeiting and fraud. These holograms are used on currency, ID cards, product packaging, and documents to ensure authenticity and protect brands.
With rising counterfeit activities in industries like pharmaceuticals, electronics, and luxury goods, the demand for advanced holographic security solutions is increasing. Technology improvements, such as 3D holograms, color-shifting effects, and QR code integration, make them harder to fake. As more companies and governments focus on security and brand protection, the market for security holograms continues to expand worldwide.
The security holograms market will expand with lucrative opportunities during the forecast period, as it is estimated to provide an incremental opportunity of USD 4,006 million and will increase 1.7 times the current value by 2035.
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The below table presents the expected CAGR for the global security holograms market over several semi-annual periods spanning from 2024 to 2034.
| Particular | Value CAGR |
|---|---|
| H1 | 4.9% (2024 to 2034) |
| H2 | 5.3% (2024 to 2034) |
| H1 | 4.0% (2025 to 2035) |
| H2 | 6.2% (2025 to 2035) |
In the first half (H1) of the decade from 2024 to 2034, the business is predicted to surge at a CAGR of 4.9%, followed by a slightly higher growth rate of 5.3% in the second half (H2) of the same decade.
Moving into the subsequent period, from H1 2025 to H2 2035, the CAGR is projected to decrease slightly to 4% in the first half and remain relatively moderate at 6.2% in the second half. In the first half (H1) the market witnessed a decrease of 90 BPS while in the second half (H2), the market witnessed an increase of 90 BPS.
Growing Need for Anti-Counterfeiting Solutions
Security holograms market is expanding as the demand for anti-counterfeiting solutions increases in most industries such as the pharmaceuticals, banking, consumer goods, and government documents.
As the growth of fake products and fraud increases, governments and businesses are placing orders for holographic security elements to safeguard brand identity, financial transactions, and product authenticity. Security holograms are manifested through visual authentication, which poses difficulty for counterfeiters to imitate.
Food and beverage, automobile, and luxury industries are also using holograms to verify authenticity in supply chain and to discourage copying. One of the new trends includes intelligent holograms integrated with QR code, RFID, or block chain to provide a more secure offer with track and trace features.
With the growth of e-commerce and online transactions, the requirement of secure packaging and document validation technology will boost security hologram market demand, providing a whole lot of commerce made safer and dependable.
Rising Government Legislation on Safe Identification
Across the world, governments are mandating security holograms on valuable documents such as passports, identity cards, currency notes, and tax stamps in an effort to combat forgery and illegal duplication.
As cases of identity fraud and document counterfeiting become more advanced, security authorities use strict verification procedures to ensure national security and data protection. Most nations having embraced high-security holography features render it extremely hard to forge or alter government documents.
More in demand are holographic stamps and tamper-evident stickers for official documents, commercial certifications, and visas. In tandem, banks and financial institutions are using holograms on debit and credit cards to counteract fraud. As governments become stricter in their controls and as more digital security sophistication emerges, the potential for international adoption of holographic security systems that provide assurance against counterfeiting and identity theft will improve.
High Production Costs and Technological Complexity
The manufacturing and implementation of these state-of-the-art holographic security elements at a cutting-edge facility raise the costs substantially as a result of the need for high-end technology and specialized equipment to produce personalized, tamper-proof holograms.
These need expert manpower and precision manufacturing processes, thus creating even more stringent standards for the production of high-quality, high-security holographic images. Small and medium businesses do not notice much positive opportunity for corresponding services installations of high-security holograms, hence not promoting further utilization.
In addition, however, as counterfeiting technology advances, industries must continue to invest more in research and innovation, raising expenditure even higher.
Among other drawbacks, the incorporation of smart holograms on the block chain, RFID, or digital authentication channels is of great concern since such smart holograms need to blend very seamlessly without glitches into the already established security systems. All these will need to pass government requirements and standards of quality, thus rendering the manufacturing process even more challenging.
| Key Investment Area | Why It’s Critical for Future Growth |
|---|---|
| Anti-Counterfeiting & Brand Protection | Investing in cutting-edge holographic security elements will prevent counterfeiting and provide product genuineness to industries such as pharmaceuticals, currency, and luxury items. |
| Customization & High-Security Features | Multi-layered holograms with QR codes, serial numbers, and tamper-evident features will improve security and traceability. |
| Sustainability & Eco-Friendly Materials | Application of biodegradable and recyclable holographic films will contribute to lessening environmental footprint and compliance with regulations. |
| Cost-Effective & Scalable Production | Production methods will be optimized, including digital holography and Nano-optic technology, to render security holograms economical and broadly accessible. |
| Smart Technology & Digital Integration | The application of holograms, coupled with block chain, NFC chips, and augmented reality (AR), will maximize authentication and consumer interaction. |
The global security holograms market achieved a CAGR of 3.9% in the historical period of 2020 to 2024. Overall, the security holograms market performed well since it grew positively and reached USD 5,500.1 million in 2024 from USD 4,665.7million in 2020.
The security holograms market experienced steady growth from 2020 to 2024, driven by the increasing demand for anti-counterfeiting and authentication solutions across industries such as banking, pharmaceuticals, consumer electronics, and packaging.
The rise in counterfeit products, identity fraud, and document forgery contributed to the widespread adoption of security holograms in currency notes, passports, ID cards, and branded packaging. Additionally, advancements in 3D holographic imaging, tamper-evident labels, and nanotechnology-based holograms enhanced security measures and market expansion.
| Market Aspect | 2020 to 2024 (Past Trends) |
|---|---|
| Market Growth | Gradual growth based on increasing fears of counterfeiting in pharmaceuticals, currency, and brand protection. |
| Material Trends | Application of polyester, polypropylene (PP), and tamper-evident holographic films for security features. |
| Regulatory Environment | Adherence to anti-counterfeiting regulations, currency protection policy, and intellectual property policies. |
| Consumer Demand | Highly demanded in currency printing, pharmaceuticals, consumer packaging, and luxury brands wanting anti-counterfeiting solutions. |
| Technological Advancements | Rise of 3D holograms, color-shifting technology, and tamper-evident security labels. |
| Market Aspect | 2025 to 2035 (Future Projections) |
|---|---|
| Market Growth | Robust growth based on the development of holographic technology, convergence with digital authentication, and growing use in government security features. |
| Material Trends | Transition to nanostructured holograms, green biodegradable films, and advanced optical variable devices (OVDs) for better security. |
| Regulatory Environment | Tighter regulations across the globe requiring track-and-trace capabilities, integration of block chain, and higher security requirements for government documents. |
| Consumer Demand | Increasing demand for AI-based authentication, QR code-encoded holograms, and bespoke brand protection solutions. |
| Technological Advancements | Development of AI-based authentication, holographic augmented reality (AR), and block chain-based anti-counterfeiting technologies. |
| Factor | Consumer Priorities (2020 to 2024) & (2025 to 2035) |
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| Product Availability & Convenience |
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| Sustainability |
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| Cost & Pricing |
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| Performance (Tamper-Resistance, Counterfeit Protection, Durability) |
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| Regulatory Compliance & Safety |
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| Innovation & Smart Technology |
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| Factor | Manufacturer Priorities (2020 to 2024) & (2025 to 2035) |
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| Product Availability & Convenience |
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| Sustainability |
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| Cost & Pricing |
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| Performance (Tamper-Resistance, Counterfeit Protection, Durability) |
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| Regulatory Compliance & Safety |
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| Innovation & Smart Technology |
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From 2025 to 2035, security hologram demand will increase because of increased regulation of product authentication, more digital transactions, and the necessity for better brand protection. Advances in smart holograms with QR codes, block chain-based security elements, and color-shifting ink will propel market growth.
E-passports, secure government papers, and high-value product packaging expansion will also drive demand further, with an emphasis on advanced security, resistance to forgery, and sustainability.
Tier 1 companies comprise market leaders capturing significant market share in global market. These market leaders are characterized by high production capacity and a wide product portfolio.
These market leaders are distinguished by their extensive expertise in manufacturing across multiple packaging formats and a broad geographical reach, underpinned by a robust consumer base. They provide a wide range of series including recycling and manufacturing utilizing the latest technology and meeting the regulatory standards providing the highest quality.
Prominent companies within tier 1 include UPM Raflatac, Inc., The Griff Network, De La Rue plc, Mega Fortris Group Europe, Crown Roll Leaf, Inc., Andrews & Wykeham Ltd.
Tier 2 companies include mid-size players having presence in specific regions and highly influencing the local market. These are characterized by a strong presence overseas and strong market knowledge. These market players have good technology and ensure regulatory compliance but may not have advanced technology and wide global reach.
Prominent companies in tier 2 include BEP HOLOGRAM AS, Nova Vision Inc., Security Hologram, LLC., Opsec Security, Demax Holograms plc, HV Hologram Europe, Diavy Srl, Kimoha Entrepreneur FZCO, K Laser Technology (USA) Co., Ltd., Holoflex Limited, Uflex Ltd., Packtica Sdn. Bhd., Lasersec Technologies Pvt. Ltd., Hira Holovision, Matrix Technologies, SK Hologram Co. Ltd., AFC Technology Co., Ltd.
Tier 3 includes the majority of small-scale companies operating at the local presence and serving niche markets. These companies are notably oriented towards fulfilling local market demands and are consequently classified within the tier 3 share segment. They are small-scale players and have limited geographical reach.
Tier 3, within this context, is recognized as an unorganized market, denoting a sector characterized by a lack of extensive structure and formalization when compared to organized competitors.
| Region | 2020 to 2024 (Past Trends) |
|---|---|
| North America | Strong demand from government documents, currency, and brand protection sectors. |
| Latin America | Moderate growth due to rising concerns over counterfeiting in pharmaceuticals and FMCG. |
| Europe | Leading market due to stringent anti-counterfeiting regulations and secure packaging. |
| Middle East & Africa | Growing use in financial documents, passports, and high-value goods. |
| Asia Pacific | Fastest-growing market driven by government policies and increasing counterfeit threats. |
| Region | 2025 to 2035 (Future Projections) |
|---|---|
| North America | Increased use of advanced holographic technologies, including digital authentication. |
| Latin America | Expansion driven by regulatory measures for product authentication and tax stamps. |
| Europe | Higher adoption of eco-friendly and tamper-evident holograms. |
| Middle East & Africa | Demand for track-and-trace holographic solutions to combat illicit trade. |
| Asia Pacific | Large-scale adoption of smart holograms with QR codes and blockchain integration. |
The section below covers the future forecast for the security holograms market in terms of countries. Information on key countries in several parts of the globe, including North America, Latin America, East Asia, South Asia and Pacific, Western Europe, Eastern Europe and MEA is provided. USA is expected to account for a CAGR of 4% through 2035. In Europe, Spain is projected to witness a CAGR of 4.7% by 2035.
| Countries | Value CAGR (2025 to 2035) |
|---|---|
| USA | 4.0% |
| Germany | 3.6% |
| China | 6.0% |
| UK | 3.5% |
| Spain | 4.7% |
| India | 6.2% |
| Canada | 3.8% |
Growing demand for anti-fraud measures in banking and payment security is increasing the application of security holograms in the domestic market. With fears of credit card fraud, identity theft, and fake money, banks are now adorning their credit and debit cards, checks, and even electronic payment systems with holographic security features.
One of the world's biggest banking sectors, making safe transactions a growing concern in the USA The banks and financial institutions merge holographic verification with EMV chip technology to prevent unauthorized use and copying.
Apart from that, government departments and law enforcement agencies use holographic labels of security on important documents like driver's licenses and passports, going proactively after forgery and for national security. Financial fraud and cyber threats are anticipated to continue growing, thereby propelling extensive use of sophisticated holograms for identification and payment systems.
As part of the power countries for pharma industries, German regulations have pharma security and supply chain clarity kept firm against drugs' counterfeiting and illegal trading. Pharmaceutical companies are necessitated to have their drugs packed with hologram-based security stamps.
The holograms act as tamper-evident proof marks that ensure that only genuine and secure medicine ends up with the consumer. The escalating problem of parallel imports and pilferage encouraged German pharmaceutical companies to launch intelligent holograms with track-and-trace functionality for instant verification and tracking of medicinal products.
Besides, the EU Falsified Medicines Directive (FMD) features security elements such as holograms with the intention of excluding counterfeit drugs from shop shelves. With increased convergence of drug safety regulation and digital traceability, additional demand can be expected for advanced security holograms in pharmaceuticals and medical care packaging in Germany.
The section contains information about the leading segments in the industry. In terms of product type, 2D/3D holograms are being estimated to account for a share of 47% by 2025. By material, polyethylene terephthalate (PET) is projected to dominate by holding a share above 45% by the end 2025.
| Product Type | Market Share (2025) |
|---|---|
| 2D/3D Holograms | 47% |
2D/3D holograms pervade the market for security holograms because of their high versatility compared to greater aesthetic value. In fact, these holograms have extensive use in anti-counterfeiting currency, packaging, and identification documents.
Being multi-layered and having optical effects makes them difficult to forge, thereby highly securing brands and governments. Technological innovation, especially in holographic imaging, facilitated progress in the security aspect of such holograms, further solidifying such supremacy in the market.
| Material | Market Share (2025) |
|---|---|
| Polyethylene Terephthalate (PET) | 52% |
PET has emerged as the most dominant among security holograms due to its added durability, transparency, and high resistance to tearing. The optimal choice in currency, passport security, or documents with high security ensures their long-term usability and high clarity of view.
Providing a larger scope of applications, ranging from packaging to apparel identification to those utilized on identification cards issued by governments, PET holograms have better adhesion and flexibility. Furthermore, it has proved to be a boon for the use of PET in the recent security hologram production since PET is recyclable and is viewed as being in sync with global environmental issues.
The security holograms market is expanding rapidly due to increasing concerns over counterfeiting, forgery, and brand protection across various industries, including banking, pharmaceuticals, electronics, and government documents. Security holograms provide tamper-proof, visually distinctive, and highly secure authentication solutions, making them a preferred choice for currency notes, passports, product packaging, and identity documents.
The market is driven by growing counterfeit threats, advancements in optical and digital security technologies, and stringent regulatory frameworks requiring high-security packaging and labeling.
Furthermore, smart holograms with QR codes, RFID tags, and block chain integration are reshaping industry competition by enhancing product traceability and authentication. However, high manufacturing costs and the availability of alternative security features like NFC and biometric verification pose challenges to market growth.
Market Share Analysis by Company
| Company Name | Estimated Market Share (%) |
|---|---|
| De La Rue PLC | 18-22% |
| Holostik India Ltd. | 12-16% |
| Kurz Group | 10-14% |
| Crown Roll Leaf Inc. | 8-12% |
| OpSec Security | 6-10% |
| Company Name | Key Offerings/Activities |
|---|---|
| De La Rue PLC | Provides high-security holograms for banknotes, identity documents, and tax stamps, leveraging advanced optical variable technology (OVT). |
| Holostik India Ltd. | Specializes in anti-counterfeit holographic labels and packaging solutions, integrating QR codes and RFID authentication. |
| Kurz Group | Develops high-quality diffractive security holograms, focusing on government IDs, automotive, and branded products. |
| Crown Roll Leaf Inc. | Offers customized holographic foils and security labels for luxury goods, pharmaceuticals, and official documents. |
| OpSec Security | Provides digital authentication and smart holograms integrated with blockchain and AI-based security tracking. |
Key Company Insights
De La Rue PLC (18%-22%)
De La Rue is a world leader in security printing and authentication solutions, with expertise in banknotes, tax stamps, and official identity documents with high-end holographic security features.
Holostik India Ltd. (12%-16%)
Holostik specializes in counterfeit prevention with custom holographic labels, packaging films, and track-and-trace solutions for pharmaceutical, FMCG, and government segments.
Kurz Group (10%-14%)
Kurz Group is a leader in diffractive holographic security films, offering solutions for official documents, luxury product authentication, and automotive security features.
Crown Roll Leaf Inc. (8%-12%)
Crown Roll Leaf provides bespoke holographic foils and security labels, extensively utilized in pharmaceuticals, luxury goods, and financial documents.
OpSec Security (6%-10%)
OpSec Security combines digital authentication, holography, and blockchain-based security tracking, providing highly secure anti-counterfeit solutions for electronics, apparel, and branded products.
Other Major Players (30-40% Total)
A few other players support technological innovation and advancement in the security holograms market through cost-efficient and high-security authentication:
The global security holograms industry is projected to witness CAGR of 5.1% between 2025 and 2035.
The global security holograms industry stood at USD 5,500.1 million in 2024.
Global security holograms industry is anticipated to reach USD 9,506.0 million by 2035 end.
East Asia is set to record a CAGR of 6.2% in assessment period.
The key players operating in the global security holograms industry include UPM Raflatac, Inc., The Griff Network, De La Rue plc, Mega Fortris Group Europe, Crown Roll Leaf, Inc., Andrews & Wykeham Ltd.
The security holograms market is categorized by product type, including 2D/3D, dot matrix, flip flop, and electron-beam.
The market is segmented by material type, including polypropylene (PP), polyvinyl chloride (PVC), and polyethylene terephthalate (PET).
Security holograms are widely used across various applications, including packaging, apparel, currency, passports, documents, and other uses such as credit cards and tickets.
Key Countries of North America, Latin America, East Asia, South Asia & Pacific, Western Europe, Eastern Europe and Middle East & Africa are covered.
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