Secondhand Goods Industry Analysis in Asia Pacific

Asia Pacific Secondhand Goods Industry Outlook from 2024 to 2034

Sales of secondhand goods in Asia Pacific are estimated to be valued at USD 71,025.1 million in 2023. Demand for secondhand goods recorded a y-o-y growth of 8.9% in 2023, and it is expected to reach USD 77,914.5 million in 2024.

By 2034, Asia Pacific secondhand goods sales are projected to exhibit a 9.7% CAGR. It is anticipated to be valued at USD 1,96,645.8 million.

The secondhand goods industry has been growing in popularity across Asia Pacific. This is influenced by the allure of discovering reasonably priced, high-quality goods and a rising consciousness of sustainability & environmental issues among consumers.

The industry is also growing due to shifting customer perceptions about secondhand goods. Nowadays, individuals are open to purchasing used goods such as apparel, gadgets, furniture, and more.

People are urged to consider used products as more environmentally responsible alternatives due to the emphasis on sustainable living and trash reduction. This is not just a consumer goods trend; it is also influencing sectors such as fashion, where interest in vintage and thrift store purchasing is rising.

The emergence of digital platforms and e-commerce has transformed Asia Pacific’s secondhand goods sector. Online marketplaces have created handy channels for buying and selling used products, allowing customers more extensive reach and accessibility.

Attributes	Key Insights
Base Value of Asia Pacific Secondhand Goods Industry (2023)	USD 71,025.1 million
Estimated Asia Pacific Secondhand Goods Industry Size (2024)	USD 77,914.5 million
Projected Estimated Asia Pacific Secondhand Goods Industry Revenue (2034)	USD 1,96,645.8 million
Value-based CAGR (2024 to 2034)	9.7%

Historical Asia Pacific Secondhand Goods Demand Outlook Vs. 2024 to 2034

The Asia Pacific secondhand goods industry expanded significantly, owing mainly to changing consumer attitudes toward sustainability, cost-effectiveness, and increased acceptance of pre-owned items. This demonstrated a boom in the adoption of used items in a variety of sectors, including fashion, electronics, and furniture, driven by a growing middle class and an expanding internet economy.

Historical CAGR (2019 to 2023)	6.8%
Forecast CAGR (2024 to 2034)	9.7%

The industry will likely surge exponentially as a result of several key factors. These factors include environmental consciousness among consumers. It is expected to drive demand for sustainable alternatives, consequently increasing the popularity of pre-owned items.

Changing economic landscapes, particularly in emerging economies, are anticipated to increase the acceptance of used items as a viable and often preferred alternative to new products.

The industry will also benefit from rising circular economy initiatives and government regulations focused on decreasing waste and encouraging reuse. As a result, the Asia Pacific secondhand goods industry is estimated to rise at a significant CAGR of 9.7% during the forecast period.

Overview of Key Trends in the Secondhand Goods Industry in Asia Pacific

Shift toward Conscious Consumerism

• The emergence of conscious consumerism in the Asia Pacific has been a pivotal force in reshaping consumer behaviors and preferences in recent years. This shift represents a growing awareness and concern for sustainability, ethical consumption, and reducing environmental impact.
• As consumers become more mindful of their purchasing choices, the secondhand goods industry has experienced a substantial surge in demand and popularity across several sectors. The trend toward conscious consumerism has compelled firms to adapt and incorporate sustainable practices.
• Several retailers and brands in Asia Pacific are now integrating secondhand or refurbished products into their offerings, embracing circular economy models and emphasizing transparency in their supply chains.
• Growing environmental consciousness, economic considerations, technological advancements, changing cultural norms, and corporate initiatives are reshaping how consumers perceive and engage with pre-owned goods.

Emergence of Peer-to-peer Resale Models

• The Asia Pacific secondhand goods industry has witnessed a significant transformation propelled by the emergence of the peer-to-peer resale model. This innovative approach leverages digital platforms, enabling individuals to sell and purchase pre-owned items directly among themselves.
• New peer-to-peer platforms facilitate a more sustainable lifestyle by extending the lifespan of products and reducing waste. They cater to a growing segment of environmentally conscious consumers seeking to minimize their ecological footprint.
• The convenience and affordability offered by these models have contributed to their rapid adoption. This fosters a vibrant ecosystem where individuals can buy and sell secondhand goods, from fashion apparel to electronics.

E-commerce Penetration and Digital Platforms

• Asia Pacific’s expanding e-commerce penetration, fueled by increased internet access and smartphone usage, has transformed how customers buy and sell used items.
• Digital platforms are essential in facilitating the trading of used items by providing accessible and user-friendly pathways for individuals.
• Online marketplaces, auction sites, and specialized resale platforms have developed vast ecosystems that connect sellers with a large pool of prospective purchasers, overcoming geographical barriers.
• The rise of social media platforms has considerably aided the expansion of the Asia Pacific secondhand goods sector. These platforms are powerful for advertising and promoting used items, encouraging community interaction, and allowing peer-to-peer transactions.

Factors Restraining Growth of the Secondhand Goods Industry in Asia Pacific

• The lack of warranties or guarantees on used items can be a turnoff for risk-averse consumers.
• The secondhand goods industry sometimes lacks standardized product information and quality control systems.
• The expense and difficulty of delivery can be a deterrent for online platforms.

Country-wise Insights

The section brings to the fore key highlights of the secondhand goods industry across prominent countries in the Asia Pacific. Out of all the countries profiled, Australia and New Zealand are expected to remain a highly lucrative hub for secondhand goods companies, exhibiting a CAGR of 12.8%. Thailand, Japan, and India are anticipated to follow with CAGRs of 12.6%, 9.0%, and 7.5%, respectively.

Country	China
Growth Rate, 2024 to 2034	6.6%

Country	Japan
Growth Rate, 2024 to 2034	9.0%

Country	India
Growth Rate, 2024 to 2034	7.5%

Country	Thailand
Growth Rate, 2024 to 2034	12.6%

Country	Australia and New Zealand
Growth Rate, 2024 to 2034	12.8%

Expanding Middle Class and Adoption of Sustainability Practices Push China

The secondhand goods industry in China is thriving, driven by a confluence of factors, including rising environmental consciousness, evolving consumer preferences, and the proliferation of e-commerce platforms. As China's middle class expands, individuals are increasingly adopting a more sustainable approach to consumption, seeking alternatives to buying new goods.

The trend is fueling the growth of secondhand product providers, where consumers can find quality items at a fraction of the original price. Additionally, the millennial population in China is less brand-conscious than previous generations.

They are more open to purchasing secondhand goods. They appreciate the unique styles and stories associated with pre-loved items, which can be a growth-driving factor.

The rise of e-commerce platforms such as Xianyu and Zhuan Zhuan has revolutionized the secondhand shopping experience, providing convenient access to a vast array of secondhand goods. These platforms have streamlined transactions, enhanced product authenticity, and fostered a community of secondhand enthusiasts. As a result, the secondhand goods industry in China is poised for continued growth, driven by these synergistic factors.

Cultural Inclination toward Thriftiness Driving Demand in Thailand

Consumers are becoming more ecologically conscious, preferring to reuse and recycle products in Thailand. Furthermore, the economic component is critical, as a part of the population is looking for cost-effective solutions. Quality secondhand goods are frequently available at lower prices, appealing to budget-conscious shoppers.

The popularity of vintage and retro items among younger populations adds to the industry’s allure in Thailand. This cultural change toward recognizing one-of-a-kind objects has increased demand for used goods.

Government initiatives supporting sustainability and circular economy principles help to drive growth by encouraging thrift shopping and recycling. These elements are creating a booming secondhand goods sector in Thailand.

Online Marketplaces and Mobile Apps Fuel Demand in Australia and New Zealand

The Australia and New Zealand secondhand goods industry has been steadily growing in recent years, driven by environmental consciousness, economic considerations, and changing consumer attitudes. With an increasing awareness of the ecological impact of consumerism, more people are opting to buy used items, contributing to expansion.

The rise of online marketplaces and mobile apps has also made it easier for individuals to buy and sell secondhand goods, further fueling the growth of this sector. The government in the country has been implementing policies to support sustainable practices, including encouraging the purchase of used goods, which has contributed to expansion.

Category-wise Insights

The table below highlights growth projections of top segments in the Asia Pacific secondhand goods industry. Based on product type, the beauty and health segment is set to lead the industry during the assessment period, thriving at a CAGR of 18.4% through 2034. Based on the sales channel, the consignment shops segment is set to showcase a significant CAGR of 12.0% through 2034.

Growth Outlook by Key Product Type

Product Type	Beauty and Health
Value CAGR	18.4%

Demand to Remain High for Beauty and Health Products Through 2034

In the Asia Pacific secondhand goods industry, the beauty and health segment stands out prominently, experiencing a substantial surge in demand and supply. This segment encompasses a wide array of products, including pre-owned skincare, cosmetics, wellness devices, and health-related items.

Consumers across the Asia Pacific are increasingly gravitating toward sustainable consumption practices, fueling the growth of the secondhand industry for beauty and health products. The appeal lies not only in cost-effectiveness but also in the rising consciousness about reducing environmental impact. The expansion is further propelled by the emphasis on authenticity and quality assurance in the secondhand beauty and health domain.

Growth Outlook by Key Sales Channel

Sales Channel	Consignment Shops
Value CAGR	12.0%

Consignment Shops to Remain the Most Lucrative Sales Channel in the Asia Pacific

Consignment shops play a prominent role in the secondhand goods industry in Asia Pacific. These shops serve as crucial sales channels due to their ability to attract sellers and buyers.

Consignment stores provide a platform for individuals to sell their used items while offering buyers access to pre-owned goods at competitive prices. Their popularity stems from the variety of items available, from clothing to electronics, furniture, and more.

Consumers are increasingly drawn to consignment shops due to the environmentally conscious aspect of reusing things and the potential for finding unique or vintage pieces. This trend in the Asia Pacific showcases a growing preference for sustainable shopping practices and the value placed on reducing waste by extending the lifecycle of products.

Competitive Landscape

Several key players have emerged, each carving their niche within this burgeoning industry. Online marketplaces such as Carousell, Rakuten, and OLX have become vital hubs for buying and selling secondhand items. These have been offering several categories, from fashion and electronics to home goods.

The Asia Pacific secondhand goods industry is poised for continued expansion, fueled by evolving consumer preferences favoring sustainability, affordability, and diverse choices. As players innovate and adapt to meet the changing demands of consumers, the landscape will likely witness further evolution and intensifying competition in the years ahead.

For instance,

• In 2023, SaSa was honored with the ‘2023 Greater Bay Area Most Outstanding Business Awards’ by CORPHUB.
• In 2022, the e-commerce behemoth Amazon invested in Cashify, a re-commerce platform specializing in electronic devices such as mobile phones and laptops.

Scope of the Report

Attribute	Details
Estimated Industry Value (2024)	USD 77,914.5 million
Projected Industry Value (2034)	USD 1,96,645.8 million
Anticipated Growth Rate (2024 to 2034)	9.7%
Forecast Period	2024 to 2034
Historical Data Available for	2019 to 2023
Industry Analysis	USD million for Value
Key Countries Covered	China, Japan, India, South Korea, Indonesia, Thailand, Singapore, Malaysia, Hong Kong, Australia and New Zealand, Rest of Asia Pacific
Key Segments Covered	Product Type, Sales Channel
Key Companies Profiled	Carousell; OLX; Tokopedia; Reebelo; Sangeetha Mobiles; Cashify; Hamleys; BookMooch; Qoo10; My Toys; Nykaa; Flipkart; PetSmart; Pet Lovers Centre; Anchanto; Rakuten; SaSa; Kakaku.com; Toy "R" Us; Yahoo! Auctions Japan
Report Coverage	Forecast, Company Share Analysis, Competition Intelligence, Dynamics and Challenges, and Strategic Growth Initiatives

Asia Pacific Secondhand Goods Industry Outlook by Category

By Product Type:

• Apparel/Fashion
  • Women’s
  • Men’s
  • Baby/Kids
• House, Garden, Do-It-Yourself
• Consumer Electronics
• Media and Entertainment
• Consumer Appliances
• Beauty and Health
• Toys
• Leisure, Sports, and Fitness
• Pet Supplies

By Sales Channel:

• Thrift Stores/Resale Stores
• Online Market Places
• Consignment Shops
• Other Channels

Frequently Asked Questions

What is the demand outlook for secondhand goods in Asia Pacific?

Demand in Asia Pacific is expected to rise at a CAGR of 9.7% through 2034.

How big is the secondhand goods industry in Asia Pacific?

Revenue in Asia Pacific is set to reach USD 77,914.5 million in 2024.

What is the future of the secondhand goods industry in Asia Pacific?

Total sales are projected to reach USD 1,96,645.8 million in 2034.

What is driving the Asia Pacific secondhand goods industry?

Emergence of peer-to-peer resale models and availability of more mindful consumers.

Who are the top secondhand goods providers in Asia Pacific?

Carousell, OLX, and Tokopedia are key players.